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class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained" style="padding-bottom:var(--wp--preset--spacing--64)"> <div class="wp-block-group alignfull bg-blob bg-blob--top is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--96)"> <div class="wp-block-group animated-icon is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon animated-icon__icon animated-icon__icon--left"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/arrow_left.svg" alt=""/></figure> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/blog/">Back to blog</a></p> </div> </div> <h1 class="wp-block-query-title">Category: <span>Tag Manager</span></h1> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex" style="font-style:normal;font-weight:700">10 <p>results</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow" style="flex-basis:75%"> <article id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-33530 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-customer-data-platform category-data-management category-tag-manager"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/how-data-flows-in-analytics/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2020/10/2020-10-14_data-flow-infographic_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Data flow in an analytics platform: How to set up your data collection and analysis process" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwik.pro/wp-content/uploads/2020/10/2020-10-14_data-flow-infographic_blog-1.png 620w, https://piwik.pro/wp-content/uploads/2020/10/2020-10-14_data-flow-infographic_blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2023-03-03T12:47:00+01:00">March 3, 2023</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/how-data-flows-in-analytics/" target="_self" >Data flow in an analytics platform: How to set up your data collection and analysis process</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/how-data-flows-in-analytics/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-7650 post type-post status-publish format-standard has-post-thumbnail hentry category-comparisons category-product-best-practices category-tag-manager"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/tag-manager-comparison/" target="_self" ><img width="1200" height="775" src="https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="70-point comparison of 7 tag managers" style="object-fit:cover;" decoding="async" srcset="https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1.png 1200w, https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1-300x194.png 300w, https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1-1024x661.png 1024w, https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1-768x496.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2022-11-23T08:47:13+01:00">November 23, 2022</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/tag-manager-comparison/" target="_self" >70-point comparison of 7 tag managers</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/tag-manager-comparison/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-28370 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-tag-manager"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/how-to-track-single-page-applications-spas/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2020/02/2020-02-03_how-to-track-single-page-applications-spas_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide" style="object-fit:cover;" decoding="async" srcset="https://piwik.pro/wp-content/uploads/2020/02/2020-02-03_how-to-track-single-page-applications-spas_blog-1.png 620w, https://piwik.pro/wp-content/uploads/2020/02/2020-02-03_how-to-track-single-page-applications-spas_blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2020-04-14T02:18:00+01:00">April 14, 2020</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/how-to-track-single-page-applications-spas/" target="_self" >3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Single-page applications (SPAs) are said to provide stellar performance and user experience. However, to make sure that your SPA does the job, you need to measure how users interact with it. In this post, we’ll tell you how to track SPAs so as to gather as much data as possible with the least amount of…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/how-to-track-single-page-applications-spas/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-25884 post type-post status-publish format-standard has-post-thumbnail hentry category-data-management category-tag-manager"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/targeted-campaigns-integrating-cdp-ad-platforms/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2019/09/2019-09-23_What-is-Third-Party-Data-and-How-Does-it-Fit-into-Todays-Marketing-Landscape-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2019/09/2019-09-23_What-is-Third-Party-Data-and-How-Does-it-Fit-into-Todays-Marketing-Landscape-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2019/09/2019-09-23_What-is-Third-Party-Data-and-How-Does-it-Fit-into-Todays-Marketing-Landscape-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-07-17T05:17:37+01:00">July 17, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/targeted-campaigns-integrating-cdp-ad-platforms/" target="_self" >How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences previously created in CDP when preparing remarketing campaigns. In other words, because you know your users (even…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/targeted-campaigns-integrating-cdp-ad-platforms/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-25591 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-tag-manager"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/data-layer-helps-improve-analytics-strategy/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2019/06/2019-06-18_How-data-layer-helps-you-improve-your-analytics-strategy_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How data layer helps you improve your analytics strategy" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2019/06/2019-06-18_How-data-layer-helps-you-improve-your-analytics-strategy_blog-1.png 620w, https://piwik.pro/wp-content/uploads/2019/06/2019-06-18_How-data-layer-helps-you-improve-your-analytics-strategy_blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-06-18T09:20:52+01:00">June 18, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/data-layer-helps-improve-analytics-strategy/" target="_self" >How data layer helps you improve your analytics strategy</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">If you’re seeking to enrich your web tracking opportunities but at the same time need a robust and reliable means of gathering information, we’ve got great news! The search is over, as everything you need is within your arm’s reach – it’s called a data layer. data layers also offer a great method for structuring…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/data-layer-helps-improve-analytics-strategy/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-18751 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-management category-content-personalization category-tag-manager category-use-cases"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/4-sound-reasons-to-choose-marketing-platform-use-cases/" target="_self" ><img width="770" height="300" src="https://piwik.pro/wp-content/uploads/2018/05/marketing-suite-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2018/05/marketing-suite-1.png 770w, https://piwik.pro/wp-content/uploads/2018/05/marketing-suite-1-300x117.png 300w, https://piwik.pro/wp-content/uploads/2018/05/marketing-suite-1-768x299.png 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2018-05-29T09:00:10+01:00">May 29, 2018</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/4-sound-reasons-to-choose-marketing-platform-use-cases/" target="_self" >4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/4-sound-reasons-to-choose-marketing-platform-use-cases/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-18486 post type-post status-publish format-standard has-post-thumbnail hentry category-consent-manager category-gdpr category-tag-manager"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/how-consent-manager-and-tag-manager-work-together-for-your-gdpr-compliance/" target="_self" ><img width="770" height="300" src="https://piwik.pro/wp-content/uploads/2018/05/consent-manager-tag-manager-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How cookie consent manager and tag manager work together for your GDPR compliance" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2018/05/consent-manager-tag-manager-1.png 770w, https://piwik.pro/wp-content/uploads/2018/05/consent-manager-tag-manager-1-300x117.png 300w, https://piwik.pro/wp-content/uploads/2018/05/consent-manager-tag-manager-1-768x299.png 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2018-05-17T15:02:12+01:00">May 17, 2018</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/how-consent-manager-and-tag-manager-work-together-for-your-gdpr-compliance/" target="_self" >How cookie consent manager and tag manager work together for your GDPR compliance</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">The changes brought by GDPR directly impact your marketing tools, and particularly those used for online analytics. Virtually every company providing software that processes personal data (a.k.a. “data processors”) must adapt its technology to the requirements of the new European rules. The biggest player on the market – Google Analytics – is no exception. Unfortunately,…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/how-consent-manager-and-tag-manager-work-together-for-your-gdpr-compliance/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-9704 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-tag-manager category-use-cases"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/how-your-web-analytics-can-team-up-with-a-tag-manager-for-better-insights/" target="_self" ><img width="770" height="300" src="https://piwik.pro/wp-content/uploads/2017/02/Tag-Manger-and-Web-Analytics-Use-Cases-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How Your Web Analytics Can Team Up With a Tag Manager for Better Insights" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2017/02/Tag-Manger-and-Web-Analytics-Use-Cases-blog-1.png 770w, https://piwik.pro/wp-content/uploads/2017/02/Tag-Manger-and-Web-Analytics-Use-Cases-blog-1-300x117.png 300w, https://piwik.pro/wp-content/uploads/2017/02/Tag-Manger-and-Web-Analytics-Use-Cases-blog-1-768x299.png 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-02-15T11:54:26+01:00">February 15, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/how-your-web-analytics-can-team-up-with-a-tag-manager-for-better-insights/" target="_self" >How Your Web Analytics Can Team Up With a Tag Manager for Better Insights</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Digital marketing has come a long way. It became more and more complex and demands that marketers be able to coordinate and manage a vast number of tools to get the most precise and insightful data. This often means that the marketing team can lose control of part of their work, as they need the…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/how-your-web-analytics-can-team-up-with-a-tag-manager-for-better-insights/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-1248 post type-post status-publish format-standard has-post-thumbnail hentry category-data-management category-tag-manager"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/tag-management-dmp/" target="_self" ><img width="1200" height="350" src="https://piwik.pro/wp-content/uploads/2016/10/7suite-train-1200x350-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Tag Management and a DMP: A Perfect Match" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2016/10/7suite-train-1200x350-2.png 1200w, https://piwik.pro/wp-content/uploads/2016/10/7suite-train-1200x350-2-300x88.png 300w, https://piwik.pro/wp-content/uploads/2016/10/7suite-train-1200x350-2-1024x299.png 1024w, https://piwik.pro/wp-content/uploads/2016/10/7suite-train-1200x350-2-768x224.png 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2016-10-19T13:19:57+01:00">October 19, 2016</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/tag-management-dmp/" target="_self" >Tag Management and a DMP: A Perfect Match</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible –…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/tag-management-dmp/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-383 post type-post status-publish format-standard hentry category-tag-manager"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2016-04-04T07:00:48+01:00">April 4, 2016</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/tag-manager-benefits/" target="_self" >What are the benefits of using a Tag Manager?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">It’s hard to keep everyone happy all the time, but a tag manager will go a long way towards accomplishing this, and there are a lot of digital enterprises that can benefit from it. Why? To grasp the tangible benefits that a tag manger provides to marketers, we must first understand what a tag manager…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/tag-manager-benefits/">Read more</a></p></div></div> </div> </div> </li></ul> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained" style="border-top-color:var(--wp--preset--color--grey-40);border-top-width:1px;padding-top:var(--wp--preset--spacing--16)"></div> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <form role="search" method="get" action="/" class="wp-block-search__no-button wp-block-search"><label class="wp-block-search__label screen-reader-text" for="wp-block-search__input-3">Search</label><div class="wp-block-search__inside-wrapper "><input class="wp-block-search__input" id="wp-block-search__post-type" 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