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& tagging</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Compare</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ga4-knowledge-hub/"><span class="wp-block-navigation-item__label">GA4 knowledge hub</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-matomo/"><span class="wp-block-navigation-item__label">Switch from Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" 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class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partners/"><span 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aria-required="true" aria-invalid="false"/> </div></li><li id="field_13_4" class="gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_13_4" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Terms</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_13_4'><li class='gchoice gchoice_13_4_1'> <input class='gfield-choice-input' name='input_4.1' type='checkbox' value='1' id='choice_13_4_1' /> <label for='choice_13_4_1' id='label_13_4_1' class='gform-field-label gform-field-label--type-inline'>I’d like to receive other personalized communication (e.g. a newsletter) from Piwik PRO. I’ve read and understood the <a href="/privacy-policy/" target="_blank" rel="noopener noreferrer">privacy policy</a>.</label> </li></ul></div></li><li id="field_13_3" class="gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_13_3" ><label class='gfield_label gform-field-label' for='input_13_3'>Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_13_3' type='email' value='' class='large' aria-required="true" aria-invalid="false" /> </div></li><li id="field_13_5" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_13_5" ><label class='gfield_label gform-field-label' for='input_13_5'>Comments</label><div class='ginput_container'><input name='input_5' id='input_13_5' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_13_5'>This field is for validation purposes and should be left unchanged.</div></li></ul></div> <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_13' class='gform_button button gform-button--width-full' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='Scan website' /> <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_13' value='postback' /> <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_13' id='gform_theme_13' value='legacy' /> <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_13' id='gform_style_settings_13' value='{"inputPrimaryColor":"#204ce5"}' /> <input type='hidden' class='gform_hidden' name='is_submit_13' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='13' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_13' value='WyJbXSIsIjdlYTdlNWMzNDExMWY4NTBlOWM0YTdlYmM5NDc2NDQ1Il0=' /> <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_13' id='gform_target_page_number_13' value='0' /> <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_13' id='gform_source_page_number_13' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script> gform.initializeOnLoaded( function() {gformInitSpinner( 13, 'https://piwik.pro/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_13').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_13');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_13').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! 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The audit will be based on the latest website scan.</p> </div> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/track.svg" alt="" style="object-fit:cover;width:48px;height:48px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="test-your-consent-mechanism">Test your consent mechanism</h3> <p>Get two reports – for cookies fired before and after the visitor’s consent. Find out if your consent mechanism is valid and auto-blocks cookies that shouldn’t be fired before obtaining user consent.</p> </div> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/check.circle.svg" alt="" style="object-fit:cover;width:48px;height:48px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="identify-first-amp-third-party-cookies">Identify first- & third-party cookies</h3> <p>Identify and organize trackers around these two groups. The report will also provide some additional characteristics of cookies in use, along with clear action points to follow.</p> </div> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/marketer_toolkit.svg" alt="" style="object-fit:cover;width:48px;height:48px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="use-an-all-in-one-cookie-tool">Use an all-in-one cookie tool</h3> <p>Learn about your website’s geographical location and internet service provider (ISP). Check if the data is sent to a website outside the EU and verify if that complies with your privacy standards.</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="cookie-scanner-faq">Cookie Scanner FAQ</h2> <p class="has-text-align-center has-large-font-size">The most frequently asked questions about our cookie scanner tool.</p> </div> <div class="wp-block-group has-link-color wp-elements-f9e92321baee16f7e6e9cc12fabfc5e1 is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained"> <details id="what-is-a-cookie-scanner" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>What is a cookie scanner?</strong></summary> <p>A cookie scanner, sometimes referred to as a cookie checker or GDPR website scanner, is a tool that scans a website for cookies. Then, it generates a cookie scan report containing detailed information about each cookie – its type, description and action points you should follow to make sure you use it compliantly.</p> <p>Piwik PRO’s Cookie Scanner tool is unique as it generates two reports – one for cookies fired before and another for after the visitor’s consent – with details on each cookie type. This helps you verify if your consent manager respects visitors’ privacy and blocks the use of certain types of cookies before you receive consent.</p> </details> <details id="how-does-cookie-scanner-work" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>How does Cookie Scanner work?</strong></summary> <ol class="wp-block-list"> <li>The scanner automatically detects and categorizes website cookies.</li> <li>You find out what kind of consent manager is implemented on the website.</li> <li>You discover the website’s geographical location and learn details about the internet service provider (ISP) thanks to mapping an IP address.</li> <li>You get two complete scan reports (one for cookies fired before user consent and one for cookies deployed after obtaining consent).</li> <li>You check if your website’s setup is GDPR-compliant and make necessary adjustments.</li> </ol> </details> <details id="what-are-cookies" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>What are cookies?</strong></summary> <p>Cookies are text files with small bits of data (like a username and password) stored on the user’s computer or other devices to identify that user after they visit a website. The cookie contains several data components:</p> <ul class="wp-block-list"> <li>The name of the server that placed it</li> <li>A non-nominative identifier, in the form of a unique ID number</li> <li>An expiration date</li> </ul> <p>We can distinguish two types of cookies: first-party cookies and third-party cookies.</p> </details> <details id="why-should-i-scan-my-website-for-cookies" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Why should I scan my website for cookies?</strong></summary> <p>Using a cookie scanner helps you comply with data protection laws like CCPA and GDPR. It allows you to check what cookies and trackers are used on your website and adjust your privacy policy to inform the visitors about their use.</p> <p>With Piwik PRO Cookie Scanner, you can also test if your consent mechanism works correctly and doesn’t fire cookies before the user has a chance to allow or deny their use.</p> <p>All this helps you verify and improve your privacy compliance.</p> </details> <details id="what-are-the-requirements-for-gdpr-compliant-use-of-cookies" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>What are the requirements for GDPR-compliant use of cookies?</strong></summary> <p>GDPR requires website owners to disclose details about cookies such as their type, source, purpose, data they collect, and with whom this data is shared. According to GDPR, you have to get explicit consent from EU citizens to collect and process their personal information. Several EU data protection authorities (DPA) have released their guidelines for compliant data collection with the use of cookies. Follow the recommendations of your local DPA to make sure you meet the demands of the law.</p> </details> <details id="is-my-website-gdpr-compliant" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Is my website GDPR compliant?</strong></summary> <p>There are many aspects of a website that must be aligned with GDPR. One of the most important steps is to check that the tracking codes and cookies installed on your website are working properly. You must analyze where the data is collected from, stored and processed, and for how long. You can use a cookie scanner that will help you check website cookies to meet GDPR requirements. You can also do a manual check or seek legal assistance to make sure you are 100% compliant.</p> </details> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="articles-related-to-cookies">Articles related to cookies</h2> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-40330 post type-post status-publish format-standard has-post-thumbnail hentry category-data-privacy category-content-personalization"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/marketing-advertising-privacy-first-world/" target="_self" ><img fetchpriority="high" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/09/Marketing_and_advertising_red_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Marketing and advertising in a privacy-first world" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/09/Marketing_and_advertising_red_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2022/09/Marketing_and_advertising_red_blog-2-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-small-font-size"><time datetime="2022-09-01T11:53:23+01:00">September 1, 2022</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/marketing-advertising-privacy-first-world/" target="_self" >Marketing and advertising in a privacy-first world</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Data privacy is here to stay. Government regulations introduced worldwide and modifications to tracking and cookie technologies have been taking a toll on marketers. All these changes don’t come as a surprise.According to a 2021 survey by McKinsey, only 33% of Americans believe that companies are using their personal information responsibly. According to a survey… </p></div></div> </div> </li><li class="wp-block-post post-39550 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/first-party-data-the-future-of-digital-marketing/" target="_self" ><img decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/06/2020-02-04_consent-data-cnil-guidance-gdpr_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="First-party data: The future of digital marketing" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/06/2020-02-04_consent-data-cnil-guidance-gdpr_blog-1.png 620w, https://piwik.pro/wp-content/uploads/2022/06/2020-02-04_consent-data-cnil-guidance-gdpr_blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-small-font-size"><time datetime="2022-06-30T10:05:58+01:00">June 30, 2022</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/first-party-data-the-future-of-digital-marketing/" target="_self" >First-party data: The future of digital marketing</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Unless you have been living under a rock for the past 4 years, you’ve noticed that something has changed. Something about data privacy and the collection of user data. These changes have had profound effects on marketing campaigns and the ability to track touchpoints on the customer journey. But what’s in store for marketers and… </p></div></div> </div> </li><li class="wp-block-post post-20384 post type-post status-publish format-standard has-post-thumbnail hentry category-data-management"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/first-party-vs-third-party-cookies-why-first-party-is-the-way-to-go/" target="_self" ><img decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2018/08/2018-08-17_First-party-vs-third-party-cookies_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="First-party vs third-party cookies: why first-party is the way to go" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2018/08/2018-08-17_First-party-vs-third-party-cookies_blog-1.png 620w, https://piwik.pro/wp-content/uploads/2018/08/2018-08-17_First-party-vs-third-party-cookies_blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-small-font-size"><time datetime="2018-08-17T08:00:25+01:00">August 17, 2018</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/first-party-vs-third-party-cookies-why-first-party-is-the-way-to-go/" target="_self" >First-party vs third-party cookies: why first-party is the way to go</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Although it’s been a long time since appeared on the digital landscape, they still stir debate and even confusion.Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white.In this post we’ll try to put… </p></div></div> </div> </li></ul></div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="need-some-help-with-collecting-visitor-consents-and-managing-data-subject-requests">Need some help with collecting visitor consents and managing data subject requests?</h2> <p class="has-text-align-center has-large-font-size">Find out how Piwik PRO Consent Manager can help you respect user privacy and become GDPR compliant!</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black"><a 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