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ease</h1> <p class="has-text-align-center has-large-font-size">A flexible analytics suite for marketers and analysts that lets you respect user privacy every step of the way</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="home-top-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a custom demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--2" id="home-top-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Use the free Core plan</a></div> </div> </div> <div class="wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/credit-agricole-alt-b.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/european-commision.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/dkms-b.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/government-of-the-netherlands-b.svg" alt="" style="width:auto;height:48px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/wurth-b.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/microsoft-b.svg" alt="" style="width:auto;height:32px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-56ee1f2639b431b6138b30809b473d69 is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/p_analytics_web_mobile.svg" alt="" style="object-fit:cover"/></figure> </div> <h4 class="wp-block-heading" id="modern-analytics-made-simple">Modern analytics made simple</h4> <p class="has-small-font-size">Use a product ready to meet the needs of all your teams thanks to an intuitive interface, built-in and custom reporting, real-time dashboards, a high-performing backend and access to raw data.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/web-analytics/" data-type="page" data-id="78">Learn more</a></p> </div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="freedom-to-connect-and-integrate-your-data">Freedom to connect and integrate your data</h4> <p class="has-small-font-size">Break free from vendor lock-in. With Piwik PRO Analytics Suite, you truly control your analytics data and decide how to use it, where to send it and what tools to share it with.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/integrations/" data-type="page" data-id="123">Learn more</a></p> </div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/p_consent_manager.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="privacy-compliance-with-the-tick-of-a-box">Privacy compliance with the tick of a box</h4> <p class="has-small-font-size">Make your data collection compliant from the start with predefined settings for GDPR, HIPAA, TTDSG/TDDDG and more. Get the full customer journey thanks to our privacy features, such as data anonymization.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/privacy-compliance/" data-type="page" data-id="96">Learn more</a></p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <a class="pp-link pp-link--wide pp-link__box" href="/services/"> <div class="wp-block-group has-secondary-extra-dark-color has-blue-10-background-color has-text-color has-background has-link-color wp-elements-ca49f3e35146b3eacecb90e88df172c7 is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex"> <p>We make sure our users know the platform and feel comfortable using it, with every pricing plan. See what kind of training and support you can count on with <strong>Piwik PRO Core</strong> and <strong>Enterprise</strong>.</p> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image size-large"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/arrow_right.svg" alt=""/></figure> </div> </div> </div> </a> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-container-core-group-is-layout-75 wp-block-group-is-layout-constrained"> <div class="wp-block-group alignfull is-style-blob is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="what-you-can-do-with-piwik-pro">What you can do with Piwik PRO</h2> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-31 wp-block-group-is-layout-flex"> <div class="pp-modal--trigger--wrapper"><div class="pp-modal--trigger" modal-for="modal-1701435631204"> <p class="has-text-align-left pp-action-link" id="promo_video_home" style="margin-top:0"><a href="#"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/video.svg" style="width: 32px" class="pp-icon"> Watch the Piwik PRO Analytics Suite overview (2:24)</a></p> </div></div> </div> </div> <div class="pp-tabs--container pp-tabs--home"><div class="pp-tabs--navigation-wrapper"><div class="pp-tabs--navigation"><div data-anchor="analytics-for-web-mobile" class="pp-tabs--tab pp-tabs--tab__active"><div><p><strong>Analytics for</strong> <strong>web & mobile</strong></p></div></div><div data-anchor="analytics-for-product-teams" class="pp-tabs--tab"><div><p><strong>Analytics for</strong> <strong>product teams</strong></p></div></div><div data-anchor="tag-management" class="pp-tabs--tab"><div><p><strong>Tag management</strong></p></div></div><div data-anchor="data-activation" class="pp-tabs--tab"><div><p><strong>Data activation</strong></p></div></div><div data-anchor="privacy-compliance" class="pp-tabs--tab"><div><p><strong>Privacy compliance</strong></p></div></div></div><span class="pp-tabs--navigation__arrow-left"></span><span class="pp-tabs--navigation__arrow-right"></span></div><div class="pp-tabs--content"> <div class="pp-tabs--tab-content pp-tabs--tab-content__active"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-34 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="reliable-data-at-scale">Reliable data at scale</h3> <p class="has-text-align-center has-large-font-size">Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/analytics-for-web-mobile/">Learn more</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" loading="lazy" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/real-time-dashboards-overview-01.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="real-time-dashboards-overview-01" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/real-time-dashboards-overview-01-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/real-time-dashboards-overview-01-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/real-time-dashboards-overview-01-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/real-time-dashboards-overview-01-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/real-time-dashboards-overview-01-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/real-time-dashboards-overview-01-2048.png 2048w"/></div> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-37 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="complete-user-experience-data">Complete user experience data</h3> <p class="has-text-align-center has-large-font-size">Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/product-analytics/">Learn more</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" loading="lazy" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="reports-engagement" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/analytics/reports-engagement-2048.png 2048w"/></div> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-40 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="more-control-less-effort">More control, less effort</h3> <p class="has-text-align-center has-large-font-size">Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/tag-management/">Learn more</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" loading="lazy" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/tag-manager/tags-google-ads-conversion.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="tags-google-ads-conversion" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/tag-manager/tags-google-ads-conversion-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/tag-manager/tags-google-ads-conversion-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/tag-manager/tags-google-ads-conversion-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/tag-manager/tags-google-ads-conversion-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/tag-manager/tags-google-ads-conversion-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/tag-manager/tags-google-ads-conversion-2048.png 2048w"/></div> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-43 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="boost-sales-adoption-and-acquisition-with-the-right-data">Boost sales, adoption, and acquisition with the right data</h3> <p class="has-text-align-center has-large-font-size">Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/data-activation/">Learn more</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" loading="lazy" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-custom.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="activations-create-an-activation-custom" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-custom-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-custom-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-custom-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-custom-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-custom-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-custom-2048.png 2048w"/></div> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-46 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="meet-your-analytics-amp-privacy-needs">Meet your analytics & privacy needs</h3> <p class="has-text-align-center has-large-font-size">Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/privacy-compliance/">Learn more</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" loading="lazy" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/consent-manager/requests-from-visitors.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="requests-from-visitors" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/consent-manager/requests-from-visitors-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/consent-manager/requests-from-visitors-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/consent-manager/requests-from-visitors-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/consent-manager/requests-from-visitors-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/consent-manager/requests-from-visitors-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/consent-manager/requests-from-visitors-2048.png 2048w"/></div> </div> </div> </div></div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-74 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="what-our-customers-say">What our customers say</h2> <div class="wp-block-group is-layout-grid wp-container-core-group-is-layout-73 wp-block-group-is-layout-grid"> <div class="wp-block-group has-pink-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-52 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-49 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-logo/images/clients/rochester-regional-health.png" alt="" style="width:auto;height:41px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Rochester Regional Health boosts its campaign and content performance with privacy-compliant insights gathered with Piwik PRO.</strong></p> <p class="has-small-font-size">“Piwik PRO lived up to our expectations. It is a great product, and I appreciate using it. It allows us to continue tracking the analytics in a privacy-friendly and familiar way, which was one of the factors that led us to choose this platform.”</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Tyler Pierce</strong></p> <p class="has-small-font-size">Manager, Digital Engagement at Rochester Regional Health</p> </div> </div> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-53 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-logo/images/clients/dkms-b.svg" alt="" style="width:auto;height:41px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>DKMS, an international non-profit organization, optimizes online campaigns and donor registration funnels with GDPR-compliant analytics.</strong></p> <p class="has-small-font-size">“The general feel of the platform quickly convinced us to use Piwik PRO. After some demo sessions, we got really comfortable with the platform. It was similar to what we’ve known from Google Analytics and, as we looked deeper, we discovered everything we were looking for – in-depth UTM tracking, an easy-to-use Tag Manager, Consent Manager, and all the types of reports we needed. We knew we would be able to introduce Piwik PRO in all our entities without any big issues.”</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Kay Beutling</strong></p> <p class="has-small-font-size">Digital Project Manager at DKMS</p> </div> </div> </div> <div class="wp-block-group has-grey-20-background-color has-background is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-57 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-logo/images/clients/shopping-24-b.svg" alt="" style="width:auto;height:48px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>The ecommerce advertising platform Shopping24 optimizes its website’s performance with Piwik PRO.</strong></p> <p class="has-small-font-size">“One of the strengths of Piwik PRO is the complete package of Analytics, Tag Manager, and Consent Manager. It’s so easy to work with. The standard reports provide excellent insight into the website’s performance, and we plan to dive even deeper into custom reports soon. The second strength is speed. Before Piwik PRO, I often had to wait longer when working with Analytics.”</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Nicolas Haase</strong></p> <p class="has-small-font-size">Web Development at Shopping24 Commerce Network</p> </div> </div> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-64 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-61 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-logo/images/clients/ictrecht-b.svg" alt="" style="width:auto;height:54px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-63 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>ICTRecht, a legal firm based in the Netherlands and Belgium, finds a privacy-focused analytics partner and valuable marketing insights in Piwik PRO.</strong></p> <p class="has-small-font-size">“Piwik PRO’s helped us ensure GDPR compliance of our marketing setup. Their guidance and assistance in removing insecure third-party integrations was crucial. With their help, we confidently navigated the complexities, ensuring every aspect met privacy standards.”</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-62 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Emke De Vries</strong></p> <p class="has-small-font-size">Online Marketer at ICTRecht</p> </div> </div> </div> <div class="wp-block-group has-grey-20-background-color has-background is-layout-constrained wp-container-core-group-is-layout-68 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-65 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-logo/images/quotes/greiner-b.svg" alt="" style="width:auto;height:48px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-67 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Greiner AG uses Piwik PRO Analytics to see important details of how employees use the intranet, details they couldn’t get with built-in analytics.</strong></p> <p class="has-small-font-size">Thanks to Piwik PRO Intranet Analytics we can manage our internal content more effectively and find areas that need improvement. It helps us identify the most engaged employees, so we can make the most of their potential and show appropriate recognition for their actions. We’re very satisfied with the product and our cooperation with Piwik PRO.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-66 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Philipp Kirchmeir</strong></p> <p class="has-small-font-size">IT Application Consultant at Greiner AG</p> </div> </div> </div> <div class="wp-block-group has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-72 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-69 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-logo/images/clients/svc-b.svg" alt="" style="width:auto;height:42px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-71 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.</strong></p> <p class="has-small-font-size">Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-70 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Gerold Brauchart</strong></p> <p class="has-small-font-size">ESV Project Management at SVC</p> </div> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-86 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-76 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-piwik-pro-blog">Piwik PRO blog</h2> <p class="has-text-align-center has-large-font-size">Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.<a href="https://piwik.pro/blog/contextual-targeting-a-privacy-friendly-alternative-to-invasive-ad-tracking/"></a></p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-59619 post type-post status-publish format-standard has-post-thumbnail hentry category-banking-finance category-use-cases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-79 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-77 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/digital-analytics-in-finance-and-banking/" target="_self" ><img fetchpriority="high" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2024/11/Digital-analytics-in-finance-and-banking-violet-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Unlocking the potential of digital analytics in finance and banking" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2024/11/Digital-analytics-in-finance-and-banking-violet-blog.png 620w, https://piwik.pro/wp-content/uploads/2024/11/Digital-analytics-in-finance-and-banking-violet-blog-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-78 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-11-27T16:54:55+01:00">November 27, 2024</time></div> <h3 class="has-link-color wp-elements-cd077e3d9e98545487b4200da709e0c7 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/digital-analytics-in-finance-and-banking/" target="_self" >Unlocking the potential of digital analytics in finance and banking</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. </p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/digital-analytics-in-finance-and-banking/"><strong>Read more</strong></a></p></div></div> </div> </li><li class="wp-block-post post-59402 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-management"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-82 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-80 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/how-can-server-side-tracking-help-your-business/" target="_self" ><img decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2024/11/How-can-server-side-tracking-help-your-business-blue-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How can server-side tracking help your business?" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2024/11/How-can-server-side-tracking-help-your-business-blue-blog.png 620w, https://piwik.pro/wp-content/uploads/2024/11/How-can-server-side-tracking-help-your-business-blue-blog-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-81 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-11-18T14:09:53+01:00">November 18, 2024</time></div> <h3 class="has-link-color wp-elements-cd077e3d9e98545487b4200da709e0c7 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/how-can-server-side-tracking-help-your-business/" target="_self" >How can server-side tracking help your business?</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/how-can-server-side-tracking-help-your-business/"><strong>Read more</strong></a></p></div></div> </div> </li><li class="wp-block-post post-47774 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-management"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-85 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-83 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/raw-data-in-web-analytics/" target="_self" ><img decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/11/Event-based-web-orange-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How to use raw data in web analytics" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/11/Event-based-web-orange-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2022/11/Event-based-web-orange-blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-84 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-11-15T11:38:09+01:00">November 15, 2024</time></div> <h3 class="has-link-color wp-elements-cd077e3d9e98545487b4200da709e0c7 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/raw-data-in-web-analytics/" target="_self" >How to use raw data in web analytics</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. 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