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class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center" id="piwik-pro-blog">Piwik PRO blog</h1> <p class="has-text-align-center has-large-font-size">Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow" style="flex-basis:75%"> <article id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-61216 post type-post status-publish format-standard has-post-thumbnail hentry category-data-privacy category-gdpr category-uncategorized"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/norwegian-dpa-warns-against-eu-us-data-transfers/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2025/03/2020-09-23_101-Warnings-after-Privacy-Shield_blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Norwegian DPA warns against EU-US data transfers – what it means for your website analytics" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2025/03/2020-09-23_101-Warnings-after-Privacy-Shield_blog.png 620w, https://piwik.pro/wp-content/uploads/2025/03/2020-09-23_101-Warnings-after-Privacy-Shield_blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2025-03-19T15:02:00+01:00">March 19, 2025</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/norwegian-dpa-warns-against-eu-us-data-transfers/" target="_self" >Norwegian DPA warns against EU-US data transfers – what it means for your website analytics</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">If your company relies on Google Analytics or other US-based analytics tools, you may soon be putting your data compliance at risk. In February 2025, Norway’s Data Protection Authority (Datatilsynet) issued new guidance on data transfers to the United States, highlighting growing concerns about the legal framework supporting these transfers – the EU-US Data Transfer… </p></div></div> </div> </div> </li><li class="wp-block-post post-60943 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy-security category-gdpr"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/digital-analytics-with-brian-clifton-future/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2024/04/Brian_02-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2024/04/Brian_02-1.png 620w, https://piwik.pro/wp-content/uploads/2024/04/Brian_02-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2025-02-25T08:19:04+01:00">February 25, 2025</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/digital-analytics-with-brian-clifton-future/" target="_self" >25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode… </p></div></div> </div> </div> </li><li class="wp-block-post post-34658 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-healthcare"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/is-google-analytics-hipaa-compliant/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/01/2021-01-12_Google-Analytics-HIPAA-compliant_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Is Google Analytics HIPAA-compliant?" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2021/01/2021-01-12_Google-Analytics-HIPAA-compliant_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2021/01/2021-01-12_Google-Analytics-HIPAA-compliant_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2025-02-20T17:52:36+01:00">February 20, 2025</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/is-google-analytics-hipaa-compliant/" target="_self" >Is Google Analytics HIPAA-compliant?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And… </p></div></div> </div> </div> </li><li class="wp-block-post post-60866 post type-post status-publish format-standard has-post-thumbnail hentry category-data-privacy category-healthcare"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/new-york-health-information-privacy-act-nyhipa/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2025/02/NYHIPA-violet-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Everything you need to know about the New York Health Information Privacy Act (NYHIPA)" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2025/02/NYHIPA-violet-blog.png 620w, https://piwik.pro/wp-content/uploads/2025/02/NYHIPA-violet-blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2025-02-19T11:38:10+01:00">February 19, 2025</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/new-york-health-information-privacy-act-nyhipa/" target="_self" >Everything you need to know about the New York Health Information Privacy Act (NYHIPA)</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">On January 22, 2025, the New York Assembly passed Senate Bill S929, also known as the New York Health Information Privacy Act (NYHIPA). The bill now awaits Governor Kathy Hochul’s signature.  The new legislation adopts novel provisions that would make this one of the most stringent privacy laws in the US. It introduces an expansive… </p></div></div> </div> </div> </li><li class="wp-block-post post-60474 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-consent-manager category-data-privacy-security"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/norwegian-e-com-act-2025/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2025/02/Norwergian-EKOM-Act-red-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2025/02/Norwergian-EKOM-Act-red-blog.png 620w, https://piwik.pro/wp-content/uploads/2025/02/Norwergian-EKOM-Act-red-blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2025-02-05T14:10:28+01:00">February 5, 2025</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/norwegian-e-com-act-2025/" target="_self" >Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences.  As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection. These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such… </p></div></div> </div> </div> </li><li class="wp-block-post post-59971 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-data-platform category-news-releases"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/customer-data-platform-for-all-users/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2020/07/piwukpro-celebration-orange-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Customer Data Platform is now available for all Piwik PRO users" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2020/07/piwukpro-celebration-orange-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2020/07/piwukpro-celebration-orange-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2025-01-27T10:21:46+01:00">January 27, 2025</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/customer-data-platform-for-all-users/" target="_self" >Customer Data Platform is now available for all Piwik PRO users</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs.  With Piwik PRO Core, you can use an all-in-one integrated data… </p></div></div> </div> </div> </li><li class="wp-block-post post-60147 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/piwik-pro-data-activation-playbook-blog/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2025/01/playbook-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Unlock the power of customer data: A Piwik PRO data activation playbook" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2025/01/playbook-blog.png 620w, https://piwik.pro/wp-content/uploads/2025/01/playbook-blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2025-01-27T09:35:34+01:00">January 27, 2025</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/piwik-pro-data-activation-playbook-blog/" target="_self" >Unlock the power of customer data: A Piwik PRO data activation playbook</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO’s Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury, Glenn Vanderlinden, and Michał Idziak, and see how to apply customer data to drive personalized experiences and effective marketing… </p></div></div> </div> </div> </li><li class="wp-block-post post-59862 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-management"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/server-side-tagging-data-stream-consolidation/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2025/01/server-side-tagging-use-cases-red-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Server-side tagging use cases: How can you benefit from data stream consolidation" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2025/01/server-side-tagging-use-cases-red-blog.png 620w, https://piwik.pro/wp-content/uploads/2025/01/server-side-tagging-use-cases-red-blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2025-01-23T13:47:15+01:00">January 23, 2025</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/server-side-tagging-data-stream-consolidation/" target="_self" >Server-side tagging use cases: How can you benefit from data stream consolidation</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Data stream consolidation is one of the key features of server-side tagging. It involves taking one incoming data stream, such as GA4, Piwik PRO, Stape, or others, and distributing it to many outputs. Instead of sending the same event to different vendors – for example, when a customer adds an item to a cart –… </p></div></div> </div> </div> </li><li class="wp-block-post post-59619 post type-post status-publish format-standard has-post-thumbnail hentry category-banking-finance category-use-cases"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/digital-analytics-in-finance-and-banking/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2024/11/Digital-analytics-in-finance-and-banking-violet-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Unlocking the potential of digital analytics in finance and banking" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2024/11/Digital-analytics-in-finance-and-banking-violet-blog.png 620w, https://piwik.pro/wp-content/uploads/2024/11/Digital-analytics-in-finance-and-banking-violet-blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2024-11-27T16:54:55+01:00">November 27, 2024</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/digital-analytics-in-finance-and-banking/" target="_self" >Unlocking the potential of digital analytics in finance and banking</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. </p></div></div> </div> </div> </li><li class="wp-block-post post-59402 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-management"> <div class="wp-block-columns are-vertically-aligned-top is-style-stretch is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/how-can-server-side-tracking-help-your-business/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2024/11/How-can-server-side-tracking-help-your-business-blue-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How can server-side tracking help your business?" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2024/11/How-can-server-side-tracking-help-your-business-blue-blog.png 620w, https://piwik.pro/wp-content/uploads/2024/11/How-can-server-side-tracking-help-your-business-blue-blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-small-font-size"><time datetime="2024-11-18T14:09:53+01:00">November 18, 2024</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/how-can-server-side-tracking-help-your-business/" target="_self" >How can server-side tracking help your business?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information… </p></div></div> </div> </div> </li></ul> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="border-top-color:var(--wp--preset--color--grey-40);border-top-width:1px;padding-top:var(--wp--preset--spacing--16)"><nav class="has-link-color wp-elements-37502726665a00afb71c2649f88a3911 wp-block-query-pagination is-content-justification-space-between is-layout-flex wp-container-core-query-pagination-is-layout-1 wp-block-query-pagination-is-layout-flex" aria-label="Pagination"> <a href="/blog/?query-10-page=2" class="wp-block-query-pagination-next">Older posts</a> </nav></div> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <form role="search" method="get" action="/" class="wp-block-search__no-button wp-block-search"><label class="wp-block-search__label screen-reader-text" 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