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<!DOCTYPE html> <html lang="en" class="h-full"><head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Plausible: Open source Google Analytics alternative | Plausible Analytics</title> <meta name="generator" content="Jekyll v3.9.2"/> <meta property="og:title" content="Plausible: Open source Google Analytics alternative"/> <meta property="og:locale" content="en_US"/> <meta name="description" content="Plausible is an open source analytics tool you can use to check web traffic. It is a simple, lightweight and privacy-friendly Google Analytics alternative."/> <meta property="og:description" content="Plausible is an open source analytics tool you can use to check web traffic. 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No training necessary. </p> </div> </a> <a href="/lightweight-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M13 10V3L4 14H11L11 21L20 10L13 10Z"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Lightweight Script </p> <p class="text-sm leading-5 text-gray-500"> Bloated analytics scripts can slow down your website. Plausible script is lightweight and fast. </p> </div> </a> <a href="/privacy-focused-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 003 9c0 5.591 3.824 10.29 9 11.622 5.176-1.332 9-6.03 9-11.622 0-1.042-.133-2.052-.382-3.016z"/> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Privacy Focused </p> <p class="text-sm leading-5 text-gray-500"> Built with privacy of your visitors in mind. No need to annoy them with a cookie/GDPR consent banner. </p> </div> </a> <a href="/open-source-website-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M10 20L14 4M18 8L22 12L18 16M6 16L2 12L6 8"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Open Source </p> <p class="text-sm leading-5 text-gray-500"> Built openly on GitHub, released under the AGPL license and can be self-hosted too. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 space-y-5 sm:px-8 sm:py-8"> <div class="flex justify-between"> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Industry </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/for-ecommerce-saas" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For startups </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-freelancers-agencies" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For agencies </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-bloggers-creators" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For creators </a> </li> <li class="text-base leading-6 truncate"> <a href="/white-label-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> White label </a> </li> </ul> </div> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Comparisons </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/vs-google-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Google Analytics </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-matomo" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Matomo </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-cloudflare-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Cloudflare </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div x-data="{open: false}" class="relative inline-block text-left ml-8"> <div> <span @click="open = !open" class="cursor-pointer inline-flex justify-center font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out"> Community <svg class="-mr-1 h-5 w-5" style="transform: translateY(3px);" fill="currentColor" viewBox="0 0 20 20"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"/> </svg> </span> </div> <div x-show="open" @click.away="open = false" style="display: none;" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 translate-y-1" class="absolute left-1/2 transform -translate-x-1/2 mt-3 px-2 w-screen max-w-md sm:px-0"> <div class="rounded-lg shadow-lg"> <div class="rounded-lg shadow-xs overflow-hidden"> <div class="z-20 relative grid gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="/blog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Blog </p> <p class="text-sm leading-5 text-gray-500"> Stories about privacy, web analytics, and building a financially sustainable open source project. </p> </div> </a> <a href="https://plausible.io/docs" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Documentation </p> <p class="text-sm leading-5 text-gray-500"> Everything you need to know about getting up and running with Plausible. </p> </div> </a> <a href="https://github.com/plausible/analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> GitHub </p> <p class="text-sm leading-5 text-gray-500"> Follow the development. Inspect and review the source code to verify that our actions match with our words. </p> </div> </a> <a href="https://plausible.io/changelog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Updates </p> <p class="text-sm leading-5 text-gray-500"> What's new in Plausible? Here we list major new features for a quick overview. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 sm:px-8 sm:py-8"> <h3 class="text-sm font-medium text-gray-600"> Follow us on <a href="https://twitter.com/PlausibleHQ" class="text-blue-500">Twitter</a>, <a href="https://fosstodon.org/@plausible" class="text-blue-500">Mastodon</a> or <a href="https://www.linkedin.com/company/plausible-analytics/" class="text-blue-500">LinkedIn</a> for more </h3> </div> </div> </div> </div> </div> <a href="/#pricing" class="ml-8 font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Pricing</a> </div> <div class="hidden md:absolute md:flex md:items-center md:justify-end md:inset-y-0 md:right-0"> <ul class="flex" x-show="!document.cookie.includes('logged_in=true')"> <li> <div class="inline-flex"> <a href="/login" class="font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Login</a> </div> <div class="hidden lg:inline-flex rounded-md shadow ml-6"> <a href="/register" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">Start free trial</a> </div> </li> </ul> <div class="inline-flex rounded-md shadow ml-6" style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">My dashboard</a> </div> </div> </nav> </div> <div x-show="mobileNav" style="display: none;" class="absolute top-0 inset-x-0 p-2 md:hidden"> <div class="rounded-lg shadow-md transition transform origin-top-right" x-show="open" x-transition:enter="duration-150 ease-out" x-transition:enter-start="opacity-0 scale-95" x-transition:enter-end="opacity-100 scale-100" x-transition:leave="duration-100 ease-in" x-transition:leave-start="opacity-100 scale-100" x-transition:leave-end="opacity-0 scale-95"> <div class="rounded-lg bg-white shadow-xs overflow-hidden"> <div class="px-5 pt-4 flex items-center justify-between"> <div> <img class="h-8 w-auto" src="/assets/images/icon/plausible_logo.svg" alt=""/> </div> <div class="-mr-2"> <button @click="mobileNav = false" type="button" class="inline-flex items-center justify-center p-2 rounded-md text-gray-400 hover:text-gray-500 hover:bg-gray-100 focus:outline-none focus:bg-gray-100 focus:text-gray-500 transition duration-150 ease-in-out"> <svg class="h-6 w-6" stroke="currentColor" fill="none" viewBox="0 0 24 24"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M6 18L18 6M6 6l12 12"/> </svg> </button> </div> </div> <div class="px-2 pt-2 pb-3"> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Why Plausible</span> <a href="/simple-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Simple metrics</a> <a href="/lightweight-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Lightweight script</a> <a href="/data-policy" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GDPR/CCPA Compliant</a> <a href="/open-source-website-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Open source</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Industry</span> <a href="/for-ecommerce-saas" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For startups</a> <a href="/for-bloggers-creators" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For bloggers</a> <a href="/for-freelancers-agencies" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For freelancers</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Comparisons</span> <a href="/vs-google-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Google Analytics alternative</a> <a href="/vs-matomo" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Matomo alternative</a> <a href="/vs-cloudflare-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Cloudflare alternative</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Community</span> <a href="/blog" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Blog</a> <a href="https://plausible.io/docs" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Documentation</a> <a href="https://github.com/plausible/analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GitHub Repo</a> <a href="https://plausible.io/roadmap" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Public Roadmap</a> <a href="https://plausible.io/forum" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Forum</a> <a href="/#pricing" class="mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">Pricing</a> </div> <div x-show="!document.cookie.includes('logged_in=true')"> <a href="/register" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Start free trial </a> <a href="/login" class="border-t border-gray-200 block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Log in </a> </div> <div style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> My dashboard </a> </div> </div> </div> </div> </nav> <main class="flex-1"> <article class="container max-w-screen-sm my-12 md:my-16"> <header> <h1 class="text-3xl tracking-tight leading-10 font-extrabold text-gray-900 sm:text-4xl sm:leading-none md:text-5xl"> Plausible: Open source Google Analytics alternative </h1> </header> <div class="prose mt-8"> <p>Plausible Analytics is an open source, simple, lightweight and privacy-friendly Google Analytics alternative. One aspect that makes Plausible different from many of the other web analytics tools such as Google Analytics is the fact that Plausible is open source software. Let’s take a look at what that means exactly.</p> <p><img src="/uploads/google-analytics-alternatives.png" alt="Plausible: Open source Google Analytics alternative" title="Plausible: Open source Google Analytics alternative"/></p> <ol id="markdown-toc"> <li><a href="#what-is-web-analytics" id="markdown-toc-what-is-web-analytics">What is web analytics?</a></li> <li><a href="#what-is-open-source-web-analytics" id="markdown-toc-what-is-open-source-web-analytics">What is open source web analytics?</a></li> <li><a href="#what-license-is-plausible-released-under" id="markdown-toc-what-license-is-plausible-released-under">What license is Plausible released under?</a></li> <li><a href="#can-plausible-analytics-be-self-hosted" id="markdown-toc-can-plausible-analytics-be-self-hosted">Can Plausible Analytics be self-hosted?</a></li> <li><a href="#plausible-is-open-in-other-ways-too" id="markdown-toc-plausible-is-open-in-other-ways-too">Plausible is open in other ways too</a> <ol> <li><a href="#open-to-community-feedback-with-a-public-roadmap" id="markdown-toc-open-to-community-feedback-with-a-public-roadmap">Open to community feedback with a public roadmap</a></li> <li><a href="#you-can-open-your-website-analytics-and-make-the-stats-publicly-viewable-too" id="markdown-toc-you-can-open-your-website-analytics-and-make-the-stats-publicly-viewable-too">You can open your website analytics and make the stats publicly-viewable too</a></li> </ol> </li> <li><a href="#is-google-analytics-open-source-too" id="markdown-toc-is-google-analytics-open-source-too">Is Google Analytics open source too?</a></li> <li><a href="#what-are-the-other-ways-that-plausible-is-different-from-google-analytics" id="markdown-toc-what-are-the-other-ways-that-plausible-is-different-from-google-analytics">What are the other ways that Plausible is different from Google Analytics?</a></li> <li><a href="#google-analytics-is-free-so-why-is-plausible-analytics-cloud-not-free" id="markdown-toc-google-analytics-is-free-so-why-is-plausible-analytics-cloud-not-free">Google Analytics is free so why is Plausible Analytics Cloud not free?</a></li> <li><a href="#how-to-switch-from-google-analytics-to-an-open-source-analytics-alternative" id="markdown-toc-how-to-switch-from-google-analytics-to-an-open-source-analytics-alternative">How to switch from Google Analytics to an open source analytics alternative</a></li> </ol> <h2 id="what-is-web-analytics">What is web analytics?</h2> <p>Web analytics is the process of measuring and analyzing the usage of a website. With Plausible activated on your website, you get access to a simple open source analytics dashboard.</p> <p>This simple dashboard includes website metrics such as the number of unique visitors to your site, the number of page views on your individual pages and the referral sources which have sent traffic to your site.</p> <p>All this data you can use to assess the performance of your site and to figure out what you can do to improve your future efforts.</p> <h2 id="what-is-open-source-web-analytics">What is open source web analytics?</h2> <p>Being open source means that our <a href="https://github.com/plausible/analytics/">source code</a> is available and accessible on GitHub so anyone can check it out. You can read it, inspect it and review it to understand how it works and to ensure it keeps the data private and secure.</p> <p>This gives you and everyone else full transparency on how we handle the website traffic data. It is this transparency and openness that means that open source products can be more trustworthy than proprietary and closed source products.</p> <p>You can even download Plausible Analytics, install and run it on your own server.</p> <h2 id="what-license-is-plausible-released-under">What license is Plausible released under?</h2> <p>Plausible is open source under the GNU Affero General Public License Version 3 (AGPLv3) or any later version. You can <a href="https://github.com/plausible/analytics/blob/master/LICENSE.md">find it here</a>.</p> <p>The goal of the AGPL license is to maximize user freedom and to encourage companies to contribute to open source. You can read more about <a href="https://plausible.io/blog/open-source-licenses">why we chose the AGPL license for our startup</a>.</p> <h2 id="can-plausible-analytics-be-self-hosted">Can Plausible Analytics be self-hosted?</h2> <p>Yes, you can self-host Plausible. Plausible Self-Hosted is our free as in beer and free as in speech version that you have to install, host and manage yourself.</p> <p>We’re open source and all our code is available on GitHub. Take a look at the full details of our <a href="https://plausible.io/self-hosted-web-analytics">self-hosted web analytics</a> solution.</p> <h2 id="plausible-is-open-in-other-ways-too">Plausible is open in other ways too</h2> <h4 id="open-to-community-feedback-with-a-public-roadmap">Open to community feedback with a public roadmap</h4> <p>We welcome feedback from our community. We have a <a href="https://plausible.io/roadmap">public roadmap</a> driven by the features suggested by the community members and we are available to you via email if you have any questions or need any help.</p> <h4 id="you-can-open-your-website-analytics-and-make-the-stats-publicly-viewable-too">You can open your website analytics and make the stats publicly-viewable too</h4> <p>Plausible gives you the option to be transparent and open your web analytics to everyone. Your website stats are private by default but you can choose to make them public so anyone with your custom link can view them. You can view stats for Plausible website itself <a href="https://plausible.io/plausible.io">here</a>.</p> <h2 id="is-google-analytics-open-source-too">Is Google Analytics open source too?</h2> <p>No, Google Analytics is not open source. Google Analytics is a closed source, proprietary product. There’s simply no way of knowing what’s going on behind the scenes when you’re using the Google Analytics script on your website. You have to put your trust in Google.</p> <h2 id="what-are-the-other-ways-that-plausible-is-different-from-google-analytics">What are the other ways that Plausible is different from Google Analytics?</h2> <p>Other than Plausible being open source while Google Analytics being closed source, there are many other ways that these two site analytics products differ:</p> <ol> <li>Plausible is more simple to use as it tracks a smaller number of metrics and presents them on an easier to understand dashboard. Rather than tracking every metric imaginable, many of them that you will never find a use for, <a href="https://plausible.io/simple-web-analytics">Plausible Analytics focuses on the most essential stats</a> only.</li> <li><a href="https://plausible.io/lightweight-web-analytics">Plausible Analytics is lightweight</a>. Our script is a small script that is lighter and faster to load so you will reduce the page weight of your site compared to when using Google Analytics. Our script is more than 75 times smaller than a typical Google Analytics script.</li> <li>Plausible doesn’t use cookies and doesn’t track nor collect any personal data. This means that we are <a href="https://plausible.io/data-policy">compliant with the cookie law and other privacy regulations</a> out of the box. There is no need for you to include GDPR, CCPA and other consent prompts nor to have a privacy policy because of the Plausible analytics.</li> </ol> <p>For further details on the differences between the two, take a look at our <a href="https://plausible.io/vs-google-analytics">Plausible vs Google Analytics comparison</a>.</p> <h2 id="google-analytics-is-free-so-why-is-plausible-analytics-cloud-not-free">Google Analytics is free so why is Plausible Analytics Cloud not free?</h2> <p>Plausible Analytics is an independently owned and actively developed project. To keep the project development going, to stay in business, to continue putting effort into building a better product and to cover our costs, we need to charge a fee.</p> <p>Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements.</p> <p>Plausible Analytics has no part in that business model. No personal data is being collected and analyzed either. With Plausible Analytics, you 100% own and control all of your website data. This data is not being shared with or sold to any third-parties.</p> <p>We choose the subscription business model rather than the business model of surveillance capitalism. If you want our free as in beer solution, you can self-host Plausible Analytics on your own server.</p> <h2 id="how-to-switch-from-google-analytics-to-an-open-source-analytics-alternative">How to switch from Google Analytics to an open source analytics alternative</h2> <p>Do you have a website or a blog? Give Plausible a chance.</p> <p><a href="https://plausible.io/register">Sign up for a 30-day free trial</a> with no obligations and explore our open source site analytics dashboard. You don’t even need to remove your current analytics provider until you’ve tested Plausible and figured out if you like our product.</p> <p>Plausible is simple to set up and integrate into your website no matter which CMS you use or how you’ve built your site. You simply insert our one-line JavaScript snippet into the <code class="language-plaintext highlighter-rouge"><head></code> section of the pages you’d like to keep an eye on and the numbers will start rolling in.</p> <p>You can even <a href="https://plausible.io/docs/google-analytics-import">import your historical Google Analytics stats</a> into Plausible.</p> </div> </article> <div class="bg-gray-50 pb-12"> <div class="container mx-auto py-12 lg:py-16 lg:flex lg:items-center lg:justify-between border-t-2 border-gray-100"> <h3 class="text-3xl leading-9 font-extrabold tracking-tight text-gray-900 sm:text-4xl sm:leading-10"> Ready to dive in? <br/> <span class="text-indigo-600">Start your free trial today.</span> </h3> <div class="mt-8 flex lg:flex-shrink-0 lg:mt-0"> <div class="inline-flex rounded-md shadow"> <a href="/register" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Get started </a> </div> <div class="ml-3 inline-flex rounded-md shadow"> <a href="/plausible.io" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-indigo-600 bg-white hover:text-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Live demo </a> </div> </div> </div> </div> <div class="bg-gray-50 pb-20 px-4 sm:px-6 lg:pb-28 lg:px-8"> <div class="relative container"> <div class="mt-6 grid gap-16 border-t-2 border-gray-100 pt-10 lg:grid-cols-2 lg:col-gap-5 lg:row-gap-12"> <div> <a href="/vs-cloudflare-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Cloudflare Web Analytics vs Plausible Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Cloudflare Web Analytics is a new player on the simple, privacy-first and de-Googled web analytics market.</p> </p> <div class="mt-3"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/data-policy" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: GDPR, CCPA and cookie law compliant site analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of the website visitors.</p> </p> <div class="mt-3"> <a href="/data-policy" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-google-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many site owners have the habit of installing the Google Analytics tracking script on their sites as one of the first actions they take after the launch.</p> </p> <div class="mt-3"> <a href="/vs-google-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/white-label-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">How to offer a white label web analytics dashboard powered by Plausible</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve made it easy for you to provide or resell a white label version of our simple and privacy-centric web analytics dashboard to your customers. We’ve built several features to make it easy to integrate web analytics powered by Plausible (but without our branding) directly into your user interface.</p> </p> <div class="mt-3"> <a href="/white-label-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/lightweight-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Lightweight web analytics tool that doesn't slow down your site</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics script is lightweight. It’s much smaller than the Google Analytics Global Site Tag. Plausible will reduce your page weight and will prevent your site from loading slow.</p> </p> <div class="mt-3"> <a href="/lightweight-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/wordpress-analytics-plugin" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy-first web analytics plugin for WordPress</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics plugin for WordPress that is an easy to use, lightweight and privacy-friendly Google Analytics alternative.</p> </p> <div class="mt-3"> <a href="/wordpress-analytics-plugin" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/privacy-focused-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy focused Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of your website visitors.</p> </p> <div class="mt-3"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/self-hosted-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Self-Hosted Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics tool. Our mission is to reduce corporate surveillance by making a useful and privacy-friendly website analytics tool that doesn’t come from the adtech world.</p> </p> <div class="mt-3"> <a href="/self-hosted-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/most-accurate-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: The more accurate alternative to Google Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>“Every number in your Google Analytics account is wrong.” That is exactly what an independent <a href="https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/">study</a> recently done by Orbit Media found. </p> </p> <div class="mt-3"> <a href="/most-accurate-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-ecommerce-saas" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Easy to use, actionable and privacy-compliant analytics for ecommerce and startups</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p><a href="https://plausible.io/">Plausible Analytics</a> helps ecommerce and SaaS startups get some actionable data to make better decisions. At the same time, their visitors keep having a privacy-friendly and enjoyable experience.</p> </p> <div class="mt-3"> <a href="/for-ecommerce-saas" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/simple-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Simple web analytics tool you can use to measure site traffic</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The goal of <a href="https://plausible.io/">Plausible Analytics</a> is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard.</p> </p> <div class="mt-3"> <a href="/simple-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-matomo" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Matomo alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. Matomo is installed on 1.9% of all websites and this is an amazing success for a great open source web analytics project.</p> </p> <div class="mt-3"> <a href="/vs-matomo" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/giving-back" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">We've collected $78,000 in the two years of our donation fund</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve managed to collect $78,000 over the two years of this initiative and have made donations to different projects including the Red Cross, the Erlang Ecosystem Foundation, the Sea Shepherd, the Ocean Cleanup and the Mossy Earth.</p> </p> <div class="mt-3"> <a href="/giving-back" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-bloggers-creators" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for bloggers and content creators</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many people create content on their personal websites and blogs. There are many motivations behind this. Some use it like a diary, some as a hobby, or as a way to connect to other people, as a way to build an audience, make money and even improve their career opportunities.</p> </p> <div class="mt-3"> <a href="/for-bloggers-creators" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-freelancers-agencies" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for freelancers and agencies</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>One of the use cases <a href="https://plausible.io/">Plausible Analytics</a> was specifically designed for are the freelancers and agencies who work with clients developing their websites, communication and marketing practices.</p> </p> <div class="mt-3"> <a href="/for-freelancers-agencies" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/audience-segmentation" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Powerful audience segmentation and visitor analysis</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The one thing that has always helped Plausible grow is sticking to the needs of a specific set of audience. When we started as a simple-enough and privacy-first way of tracking website traffic, we automatically started appealing to individual creators.</p> </p> <div class="mt-3"> <a href="/audience-segmentation" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> </div> </div> </div> </main><div class="bg-gray-800"> <div class="container py-12 px-4 sm:px-6 lg:py-16 lg:px-8"> <div class="xl:grid xl:grid-cols-3 xl:gap-8"> <div class="my-8 xl:my-0"> <h4 class="leading-5 font-semibold tracking-wider text-gray-300"> <img src="/assets/images/icon/plausible_logo_dark.svg" class="inline-block w-44 mr-1"/> </h4> <p class="mt-4 text-gray-400 text-base leading-6"> Made and hosted in the EU <span class="text-lg">🇪🇺</span><br/> Solely funded by our subscribers.<br/> </p> </div> <div class="grid grid-cols-2 gap-8 xl:col-span-2"> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Why Plausible? </h4> <ul class="mt-4"> <li> <a href="/simple-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Simple metrics </a> </li> <li class="mt-4"> <a href="/lightweight-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Lightweight script </a> </li> <li class="mt-4"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy focused </a> </li> <li class="mt-4"> <a href="/open-source-website-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Open source </a> </li> <li class="mt-4"> <a href="/most-accurate-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Accurate analytics </a> </li> <li class="mt-4"> <a href="/audience-segmentation" class="text-base leading-6 text-gray-300 hover:text-white"> Visitor segmentation </a> </li> <li class="mt-4"> <a href="/for-ecommerce-saas" class="text-base leading-6 text-gray-300 hover:text-white"> Ecommerce tracking </a> </li> <li class="mt-4"> <a href="/white-label-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> White label </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Comparisons </h4> <ul class="mt-4"> <li> <a href="/vs-google-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Google Analytics </a> </li> <li class="mt-4"> <a href="/vs-matomo" class="text-base leading-6 text-gray-300 hover:text-white"> vs Matomo </a> </li> <li class="mt-4"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Cloudflare </a> </li> </ul> </div> </div> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Community </h4> <ul class="mt-4"> <li> <a href="/changelog" class="text-base leading-6 text-gray-300 hover:text-white"> What's new </a> </li> <li class="mt-4"> <a target="_blank" href="/status" class="text-base leading-6 text-gray-300 hover:text-white"> Status </a> </li> <li class="mt-4"> <a href="/blog" class="text-base leading-6 text-gray-300 hover:text-white"> Blog </a> </li> <li class="mt-4"> <a href="/docs" class="text-base leading-6 text-gray-300 hover:text-white"> Documentation </a> </li> <li class="mt-4"> <a target="_blank" href="https://github.com/plausible/analytics" class="text-base leading-6 text-gray-300 hover:text-white"> GitHub </a> </li> <li class="mt-4"> <a target="_blank" href="https://twitter.com/plausiblehq" class="text-base leading-6 text-gray-300 hover:text-white"> Twitter </a> </li> <li class="mt-4"> <a target="_blank" rel="me" href="https://fosstodon.org/@plausible" class="text-base leading-6 text-gray-300 hover:text-white"> Mastodon </a> </li> <li class="mt-4"> <a target="_blank" href="https://www.linkedin.com/company/plausible-analytics/" class="text-base leading-6 text-gray-300 hover:text-white"> LinkedIn </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Company </h4> <ul class="mt-4"> <li class="mt-4"> <a href="/about" class="text-base leading-6 text-gray-300 hover:text-white"> About </a> </li> <li class="mt-4"> <a href="/contact" class="text-base leading-6 text-gray-300 hover:text-white"> Contact </a> </li> <li class="mt-4"> <a href="/privacy" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy </a> </li> <li class="mt-4"> <a href="/data-policy" class="text-base leading-6 text-gray-300 hover:text-white"> Data policy </a> </li> <li class="mt-4"> <a href="/terms" class="text-base leading-6 text-gray-300 hover:text-white"> Terms </a> </li> <li class="mt-4"> <a href="/dpa" class="text-base leading-6 text-gray-300 hover:text-white"> DPA </a> </li> <li class="mt-4"> <a href="/security" class="text-base leading-6 text-gray-300 hover:text-white"> Security </a> </li> <li class="mt-4"> <a href="/imprint" class="text-base leading-6 text-gray-300 hover:text-white"> Imprint </a> </li> </ul> </div> </div> </div> </div> </div> </div> <script> </script> <script type="text/javascript" src="/assets/js/alpine.js?v=1732104758" defer></script> <script type="text/javascript" src="/assets/js/index.js?v=1732104758" defer></script> </body> </html>