CINXE.COM
Website analytics platform for freelancers and agencies | Plausible Analytics
<!DOCTYPE html> <html lang="en" class="h-full"><head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Website analytics platform for freelancers and agencies | Plausible Analytics</title> <meta name="generator" content="Jekyll v3.9.2"/> <meta property="og:title" content="Website analytics platform for freelancers and agencies"/> <meta property="og:locale" content="en_US"/> <meta name="description" content="With Plausible Analytics, we believe we have created a better and easier website analytics solution for certain use cases both for freelancers and agencies, but their clients too."/> <meta property="og:description" content="With Plausible Analytics, we believe we have created a better and easier website analytics solution for certain use cases both for freelancers and agencies, but their clients too."/> <link rel="canonical" href="https://plausible.io/for-freelancers-agencies"/> <meta property="og:url" content="https://plausible.io/for-freelancers-agencies"/> <meta property="og:site_name" content="Plausible Analytics"/> <meta property="og:image" content="https://plausible.io/assets/images/plausible_promo.jpg"/> <meta property="og:type" content="article"/> <meta property="article:published_time" content="2025-02-10T02:28:40-06:00"/> <meta name="twitter:card" content="summary_large_image"/> <meta property="twitter:image" content="https://plausible.io/assets/images/plausible_promo.jpg"/> <meta property="twitter:title" content="Website analytics platform for freelancers and agencies"/> <meta name="twitter:site" content="@ukutaht"/> <script type="application/ld+json"> {"@context":"https://schema.org","@type":"BlogPosting","dateModified":"2025-02-10T02:28:40-06:00","datePublished":"2025-02-10T02:28:40-06:00","description":"With Plausible Analytics, we believe we have created a better and easier website analytics solution for certain use cases both for freelancers and agencies, but their clients too.","headline":"Website analytics platform for freelancers and agencies","image":"https://plausible.io/assets/images/plausible_promo.jpg","mainEntityOfPage":{"@type":"WebPage","@id":"https://plausible.io/for-freelancers-agencies"},"url":"https://plausible.io/for-freelancers-agencies"}</script> <link rel="apple-touch-icon" sizes="180x180" href="/assets/images/icon/apple-touch-icon.png"/> <link rel="icon" type="image/png" sizes="32x32" href="/assets/images/icon/favicon-16x16.png"/> <link rel="icon" type="image/png" sizes="16x16" href="/assets/images/icon/favicon-32x32.png"/> <link rel="stylesheet" href="/assets/css/style.css?v=1739176120"> <link rel="preload" href="/assets/css/tooltip.css?v=1739176120" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="/assets/css/tooltip.css?v=1739176120;"></noscript> <script>document.cookie.includes("logged_in=true")&&"https://plausible.io/"==window.location.href&&(window.location.pathname="/sites");</script> <script defer data-domain="plausible.io" src="https://plausible.io/js/script.manual.pageleave.js" data-allow-fetch></script> <script>window.plausible=window.plausible||function(){(window.plausible.q=window.plausible.q||[]).push(arguments)};var props={browser_language:navigator.language||navigator.userLanguage};window.plausible("pageview",{props:props}),window.addEventListener("pageshow",function(a){a.persisted&&window.plausible("pageview",{props:props})});</script><link type="application/atom+xml" rel="alternate" href="https://plausible.io/blog/feed.xml" title="Plausible Analytics"/></head> <body class="flex flex-col h-full bg-gray-50"><nav x-data="{mobileNav: false}" class="relative py-8 z-10"> <div class="container"> <nav class="relative flex items-center justify-between sm:h-10 md:justify-center"> <div class="flex items-center flex-1 md:absolute md:inset-y-0 md:left-0"> <div class="flex items-center justify-between w-full md:w-auto"> <a href="/"><img class="h-8 w-auto sm:h-10 -mt-2" src="/assets/images/icon/plausible_logo.svg" alt="Plausible logo"/></a> <div class="-mr-2 flex items-center md:hidden"> <button @click="mobileNav = true" type="button" class="inline-flex items-center justify-center p-2 rounded-md text-gray-400 hover:text-gray-500 hover:bg-gray-100 focus:outline-none focus:bg-gray-100 focus:text-gray-500 transition duration-150 ease-in-out"> <svg class="h-6 w-6" stroke="currentColor" fill="none" viewBox="0 0 24 24"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"/> </svg> </button> </div> </div> </div> <div class="hidden md:block"> <div x-data="{open: false}" class="relative inline-block text-left"> <div> <span @click="open = !open" class="cursor-pointer inline-flex justify-center font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out"> Why Plausible <svg class="-mr-1 h-5 w-5" style="transform: translateY(3px);" fill="currentColor" viewBox="0 0 20 20"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"/> </svg> </span> </div> <div x-show="open" @click.away="open = false" style="display: none;" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 translate-y-1" class="absolute left-1/2 transform -translate-x-1/2 mt-3 px-2 w-screen max-w-md sm:px-0"> <div class="rounded-lg shadow-lg"> <div class="rounded-lg shadow-xs overflow-hidden"> <div class="z-20 relative grid gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="/simple-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M9 19V13C9 11.8954 8.10457 11 7 11H5C3.89543 11 3 11.8954 3 13V19C3 20.1046 3.89543 21 5 21H7C8.10457 21 9 20.1046 9 19ZM9 19V9C9 7.89543 9.89543 7 11 7H13C14.1046 7 15 7.89543 15 9V19M9 19C9 20.1046 9.89543 21 11 21H13C14.1046 21 15 20.1046 15 19M15 19V5C15 3.89543 15.8954 3 17 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H17C15.8954 21 15 20.1046 15 19Z"/> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Intuitive Dashboard </p> <p class="text-sm leading-5 text-gray-500"> Get all the important stats on one single page. No training necessary. </p> </div> </a> <a href="/lightweight-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M13 10V3L4 14H11L11 21L20 10L13 10Z"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Lightweight Script </p> <p class="text-sm leading-5 text-gray-500"> Bloated analytics scripts can slow down your website. Plausible script is lightweight and fast. </p> </div> </a> <a href="/privacy-focused-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 003 9c0 5.591 3.824 10.29 9 11.622 5.176-1.332 9-6.03 9-11.622 0-1.042-.133-2.052-.382-3.016z"/> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Privacy Focused </p> <p class="text-sm leading-5 text-gray-500"> Built with privacy of your visitors in mind. No need to annoy them with a cookie/GDPR consent banner. </p> </div> </a> <a href="/open-source-website-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M10 20L14 4M18 8L22 12L18 16M6 16L2 12L6 8"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Open Source </p> <p class="text-sm leading-5 text-gray-500"> Built openly on GitHub, released under the AGPL license and can be self-hosted too. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 space-y-5 sm:px-8 sm:py-8"> <div class="flex justify-between"> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Industry </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/for-ecommerce-saas" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For startups </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-freelancers-agencies" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For agencies </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-bloggers-creators" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For creators </a> </li> <li class="text-base leading-6 truncate"> <a href="/white-label-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> White label </a> </li> </ul> </div> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Comparisons </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/vs-google-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Google Analytics </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-matomo" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Matomo </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-cloudflare-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Cloudflare </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div x-data="{open: false}" class="relative inline-block text-left ml-8"> <div> <span @click="open = !open" class="cursor-pointer inline-flex justify-center font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out"> Community <svg class="-mr-1 h-5 w-5" style="transform: translateY(3px);" fill="currentColor" viewBox="0 0 20 20"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"/> </svg> </span> </div> <div x-show="open" @click.away="open = false" style="display: none;" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 translate-y-1" class="absolute left-1/2 transform -translate-x-1/2 mt-3 px-2 w-screen max-w-md sm:px-0"> <div class="rounded-lg shadow-lg"> <div class="rounded-lg shadow-xs overflow-hidden"> <div class="z-20 relative grid gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="/blog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Blog </p> <p class="text-sm leading-5 text-gray-500"> Stories about privacy, web analytics, and building a financially sustainable open source project. </p> </div> </a> <a href="https://plausible.io/docs" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Documentation </p> <p class="text-sm leading-5 text-gray-500"> Everything you need to know about getting up and running with Plausible. </p> </div> </a> <a href="https://github.com/plausible/analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> GitHub </p> <p class="text-sm leading-5 text-gray-500"> Follow the development. Inspect and review the source code to verify that our actions match with our words. </p> </div> </a> <a href="https://plausible.io/changelog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Updates </p> <p class="text-sm leading-5 text-gray-500"> What's new in Plausible? Here we list major new features for a quick overview. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 sm:px-8 sm:py-8"> <h3 class="text-sm font-medium text-gray-600"> Follow us on <a href="https://twitter.com/PlausibleHQ" class="text-blue-500">Twitter</a>, <a href="https://fosstodon.org/@plausible" class="text-blue-500">Mastodon</a> or <a href="https://www.linkedin.com/company/plausible-analytics/" class="text-blue-500">LinkedIn</a> for more </h3> </div> </div> </div> </div> </div> <a href="/#pricing" class="ml-8 font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Pricing</a> </div> <div class="hidden md:absolute md:flex md:items-center md:justify-end md:inset-y-0 md:right-0"> <ul class="flex" x-show="!document.cookie.includes('logged_in=true')"> <li> <div class="inline-flex"> <a href="/login" class="font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Login</a> </div> <div class="hidden lg:inline-flex rounded-md shadow ml-6"> <a href="/register" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">Start free trial</a> </div> </li> </ul> <div class="inline-flex rounded-md shadow ml-6" style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">My dashboard</a> </div> </div> </nav> </div> <div x-show="mobileNav" style="display: none;" class="absolute top-0 inset-x-0 p-2 md:hidden"> <div class="rounded-lg shadow-md transition transform origin-top-right" x-show="open" x-transition:enter="duration-150 ease-out" x-transition:enter-start="opacity-0 scale-95" x-transition:enter-end="opacity-100 scale-100" x-transition:leave="duration-100 ease-in" x-transition:leave-start="opacity-100 scale-100" x-transition:leave-end="opacity-0 scale-95"> <div class="rounded-lg bg-white shadow-xs overflow-hidden"> <div class="px-5 pt-4 flex items-center justify-between"> <div> <img class="h-8 w-auto" src="/assets/images/icon/plausible_logo.svg" alt=""/> </div> <div class="-mr-2"> <button @click="mobileNav = false" type="button" class="inline-flex items-center justify-center p-2 rounded-md text-gray-400 hover:text-gray-500 hover:bg-gray-100 focus:outline-none focus:bg-gray-100 focus:text-gray-500 transition duration-150 ease-in-out"> <svg class="h-6 w-6" stroke="currentColor" fill="none" viewBox="0 0 24 24"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M6 18L18 6M6 6l12 12"/> </svg> </button> </div> </div> <div class="px-2 pt-2 pb-3"> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Why Plausible</span> <a href="/simple-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Simple metrics</a> <a href="/lightweight-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Lightweight script</a> <a href="/data-policy" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GDPR/CCPA Compliant</a> <a href="/open-source-website-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Open source</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Industry</span> <a href="/for-ecommerce-saas" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For startups</a> <a href="/for-bloggers-creators" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For bloggers</a> <a href="/for-freelancers-agencies" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For freelancers</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Comparisons</span> <a href="/vs-google-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Google Analytics alternative</a> <a href="/vs-matomo" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Matomo alternative</a> <a href="/vs-cloudflare-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Cloudflare alternative</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Community</span> <a href="/blog" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Blog</a> <a href="https://plausible.io/docs" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Documentation</a> <a href="https://github.com/plausible/analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GitHub Repo</a> <a href="https://plausible.io/roadmap" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Public Roadmap</a> <a href="https://plausible.io/forum" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Forum</a> <a href="/#pricing" class="mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">Pricing</a> </div> <div x-show="!document.cookie.includes('logged_in=true')"> <a href="/register" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Start free trial </a> <a href="/login" class="border-t border-gray-200 block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Log in </a> </div> <div style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> My dashboard </a> </div> </div> </div> </div> </nav> <main class="flex-1"> <article class="container max-w-screen-sm my-12 md:my-16"> <header> <h1 class="text-3xl tracking-tight leading-10 font-extrabold text-gray-900 sm:text-4xl sm:leading-none md:text-5xl"> Website analytics platform for freelancers and agencies </h1> </header> <div class="prose mt-8"> <p>One of the use cases <a href="https://plausible.io/">Plausible Analytics</a> was specifically designed for are the freelancers and agencies who work with clients developing their websites, communication and marketing practices.</p> <p>A regular task when working on a website for a client is to install some kind of website statistics and reporting solution. And Google Analytics is the most popular web analytics solution.</p> <p><img src="/uploads/google-analytics-alternatives.png" alt="Website analytics platform for freelancers and agencies" title="Website analytics platform for freelancers and agencies"/></p> <ol id="markdown-toc"> <li><a href="#the-problem-with-google-analytics-for-freelancers-and-agencies" id="markdown-toc-the-problem-with-google-analytics-for-freelancers-and-agencies">The problem with Google Analytics for freelancers and agencies</a></li> <li><a href="#what-makes-plausible-analytics-a-great-web-analytics-platform-for-freelancers-and-agencies" id="markdown-toc-what-makes-plausible-analytics-a-great-web-analytics-platform-for-freelancers-and-agencies">What makes Plausible Analytics a great web analytics platform for freelancers and agencies?</a> <ol> <li><a href="#schedule-weekly-andor-monthly-email-reports-with-all-the-data-included" id="markdown-toc-schedule-weekly-andor-monthly-email-reports-with-all-the-data-included">Schedule weekly and/or monthly email reports with all the data included</a></li> <li><a href="#reports-are-automated-theres-no-longer-a-need-to-build-custom-dashboards" id="markdown-toc-reports-are-automated-theres-no-longer-a-need-to-build-custom-dashboards">Reports are automated, there’s no longer a need to build custom dashboards</a></li> <li><a href="#share-the-stats-privately-and-securely-with-your-clients-without-the-need-for-accounts-and-passwords" id="markdown-toc-share-the-stats-privately-and-securely-with-your-clients-without-the-need-for-accounts-and-passwords">Share the stats privately and securely with your clients without the need for accounts and passwords</a></li> <li><a href="#your-clients-can-check-their-website-traffic-and-site-analytics-in-1-minute" id="markdown-toc-your-clients-can-check-their-website-traffic-and-site-analytics-in-1-minute">Your clients can check their website traffic and site analytics in 1 minute</a></li> <li><a href="#no-training-education-or-responding-to-questions-is-necessary" id="markdown-toc-no-training-education-or-responding-to-questions-is-necessary">No training, education or responding to questions is necessary</a></li> <li><a href="#plausible-analytics-helps-you-build-faster-websites" id="markdown-toc-plausible-analytics-helps-you-build-faster-websites">Plausible Analytics helps you build faster websites</a></li> <li><a href="#plausible-analytics-helps-you-build-simpler-and-more-user-friendly-sites" id="markdown-toc-plausible-analytics-helps-you-build-simpler-and-more-user-friendly-sites">Plausible Analytics helps you build simpler and more user-friendly sites</a></li> <li><a href="#with-plausible-analytics-you-fully-own-and-control-your-data" id="markdown-toc-with-plausible-analytics-you-fully-own-and-control-your-data">With Plausible Analytics, you fully own and control your data</a></li> <li><a href="#you-can-use-one-plausible-analytics-account-for-all-your-clients" id="markdown-toc-you-can-use-one-plausible-analytics-account-for-all-your-clients">You can use one Plausible Analytics account for all your clients</a></li> <li><a href="#you-can-have-a-holistic-view-of-your-whole-network-in-one-dashboard" id="markdown-toc-you-can-have-a-holistic-view-of-your-whole-network-in-one-dashboard">You can have a holistic view of your whole network in one dashboard</a></li> <li><a href="#invite-team-members-and-collaborate" id="markdown-toc-invite-team-members-and-collaborate">Invite team members and collaborate</a></li> <li><a href="#transfer-the-ownership-of-a-site-to-your-client" id="markdown-toc-transfer-the-ownership-of-a-site-to-your-client">Transfer the ownership of a site to your client</a></li> <li><a href="#you-can-also-import-historical-google-analytics-stats" id="markdown-toc-you-can-also-import-historical-google-analytics-stats">You can also import historical Google Analytics stats</a></li> <li><a href="#do-you-want-to-see-a-live-demo-of-plausible-analytics-website-analytics-dashboard" id="markdown-toc-do-you-want-to-see-a-live-demo-of-plausible-analytics-website-analytics-dashboard">Do you want to see a live demo of Plausible Analytics website analytics dashboard?</a></li> </ol> </li> <li><a href="#give-plausible-analytics-a-chance" id="markdown-toc-give-plausible-analytics-a-chance">Give Plausible Analytics a chance</a></li> </ol> <h2 id="the-problem-with-google-analytics-for-freelancers-and-agencies">The problem with Google Analytics for freelancers and agencies</h2> <p><a href="https://plausible.io/blog/remove-google-analytics">The problem with Google Analytics</a> is that it tracks way too many data points and is overkill for the majority of clients. This makes Google Analytics difficult to understand for the majority of non-technical users who are unfamiliar with it and who may be intimidated by having access to hundreds of different reports and metrics.</p> <p>So on top of installing the analytics, agencies and freelancers are tasked with making the web analytics process simpler for clients to get insights and value from. But when dealing with Google Analytics this can be a cumbersome, time consuming and painful process that requires a lot of training and support.</p> <p>With Plausible Analytics, we believe we have created a <a href="https://plausible.io/vs-google-analytics">better and easier solution</a> for certain use cases both for freelancers and agencies, but their clients too.</p> <h2 id="what-makes-plausible-analytics-a-great-web-analytics-platform-for-freelancers-and-agencies">What makes Plausible Analytics a great web analytics platform for freelancers and agencies?</h2> <p>Here’s a look at the features and the workflow of Plausible Analytics that makes your life as someone who works with clients easier:</p> <h3 id="schedule-weekly-andor-monthly-email-reports-with-all-the-data-included">Schedule weekly and/or monthly email reports with all the data included</h3> <p><img src="/uploads/plausible-email-reports.png" alt="Plausible email reports" title="Plausible email reports"/></p> <p>Most clients prefer to get their reports directly into their inbox and Plausible Analytics makes that process simple. Email reports can be sent to multiple recipients and can be scheduled on a weekly (every Monday) and/or monthly basis (every 1st of the month).</p> <p>All the stats are embedded directly in the email and there’s no need for your client to go to any website. There are no attachments, no PDFs and no links to click on. No friction either.</p> <h3 id="reports-are-automated-theres-no-longer-a-need-to-build-custom-dashboards">Reports are automated, there’s no longer a need to build custom dashboards</h3> <p>Plausible Analytics is <a href="https://plausible.io/simple-web-analytics">built with simplicity</a> in mind. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents.</p> <p>Your clients can get all the important insights from their website traffic on one single automated page or via one single automated email. You don’t need to worry about creating custom reports to help them understand what they need to know.</p> <h3 id="share-the-stats-privately-and-securely-with-your-clients-without-the-need-for-accounts-and-passwords">Share the stats privately and securely with your clients without the need for accounts and passwords</h3> <p><img src="/uploads/plausible-shared-reports.png" alt="Plausible shared reports" title="Plausible shared reports"/></p> <p>You can share the Plausible Analytics website dashboard to your clients privately and securely by generating a unique shared link. This link is impossible to guess so only people you send it to will have access to it.</p> <p>Your clients do not need to log in, there’s no need for accounts and passwords either. But you do have the option to add password protection for extra security.</p> <p><img src="/uploads/plausible-password-protected-report.png" alt="Plausible password protected reports" title="Plausible password protected reports"/></p> <h3 id="your-clients-can-check-their-website-traffic-and-site-analytics-in-1-minute">Your clients can check their website traffic and site analytics in 1 minute</h3> <p>Plausible Analytics is straightforward, simple and it cuts through the noise that more complex analytics providers create. Everything your clients need to know is on one single page.</p> <p>They can quickly review all their website data and insights in 1 minute and get on with their work.</p> <h3 id="no-training-education-or-responding-to-questions-is-necessary">No training, education or responding to questions is necessary</h3> <p>Your clients will intuitively understand the metrics that Plausible Analytics provides on the dashboard. You won’t need to host training sessions to explain to them how they can read their analytics. You won’t need to support them and answer questions around the use of analytics either.</p> <h3 id="plausible-analytics-helps-you-build-faster-websites">Plausible Analytics helps you build faster websites</h3> <p>The Plausible Analytics script is <a href="https://plausible.io/lightweight-web-analytics">much smaller</a> than the Google Tag Manager and Analytics script. The page weight of the websites you build for your clients will be cut down and the sites will load faster too.</p> <h3 id="plausible-analytics-helps-you-build-simpler-and-more-user-friendly-sites">Plausible Analytics helps you build simpler and more user-friendly sites</h3> <p>Plausible does not use cookies and is <a href="https://plausible.io/data-policy">fully compliant with GDPR, CCPA, PECR</a> and other privacy regulations out of the box.</p> <p>This means that you and your clients do not need to add [cookie banners] (https://plausible.io/blog/cookie-consent-banners) and do not need to get GDPR or CCPA consent either. You don’t need to worry about adding anything to your privacy policy around the use of analytics either.</p> <p>This makes websites nicer, easier to use and more visitor-friendly.</p> <h3 id="with-plausible-analytics-you-fully-own-and-control-your-data">With Plausible Analytics, you fully own and control your data</h3> <p>With Plausible Analytics, you 100% own and control all of your website data. This data is not being shared with or sold to any third-parties.</p> <p>Plausible Analytics is an <a href="https://plausible.io/open-source-website-analytics">open source product</a>, with an open roadmap and an easy to understand privacy policy.</p> <h3 id="you-can-use-one-plausible-analytics-account-for-all-your-clients">You can use one Plausible Analytics account for all your clients</h3> <p>You can add as many clients’ websites as you want, under a single Plausible Analytics account. All the stats are accessible with easy switches on our simple dashboard.</p> <p>Do note that while specific subscription plans have designated site limits, we can accommodate any number of sites you may need with our custom plans. See more on <a href="https://plausible.io/#pricing">our pricing page</a>.</p> <h3 id="you-can-have-a-holistic-view-of-your-whole-network-in-one-dashboard">You can have a holistic view of your whole network in one dashboard</h3> <p>Plausible Analytics rollup reporting allows you to aggregate stats from all your clients’ sites and see them in one combined dashboard while keeping the individual site stats on their own separate dashboards too.</p> <p>This allows you to get a holistic view of your whole network in one dashboard for your internal purposes but also share the traffic from individual clients’ sites with the particular client only.</p> <p>See <a href="https://plausible.io/docs/plausible-script#is-there-a-roll-up-view">how rollup reporting works</a>.</p> <h3 id="invite-team-members-and-collaborate">Invite team members and collaborate</h3> <p>Plausible makes it easy to invite team members, clients and other collaborators. You can invite team members and also assign their roles.</p> <p>You can choose to give people access to the stats dashboard only or give them the permission to edit site settings and invite other collaborators.</p> <p>You can learn more about <a href="https://plausible.io/docs/users-roles">user accounts and levels</a>.</p> <h3 id="transfer-the-ownership-of-a-site-to-your-client">Transfer the ownership of a site to your client</h3> <p>With Plausible, you can set up a site, custom events and make sure everything works correctly before transferring the ownership of that site to your client.</p> <p>Then, your client, as a new owner of the site, will be responsible for billing and other day-to-day operations. You can still keep access to the stats dashboard and site settings.</p> <p>Learn how to <a href="https://plausible.io/docs/transfer-ownership">transfer the ownership of a site</a>.</p> <h3 id="you-can-also-import-historical-google-analytics-stats">You can also import historical Google Analytics stats</h3> <p>We’ve put a lot of effort into making a Google Analytics stats import tool. It allows you to import multiple Google Analytics properties into to the same Plausible dashboard. And it automatically detects time ranges to prevent double counting of periods and to avoid any gaps in your data. See <a href="https://plausible.io/docs/google-analytics-import">how to import historical GA stats into Plausible</a>.</p> <h3 id="do-you-want-to-see-a-live-demo-of-plausible-analytics-website-analytics-dashboard">Do you want to see a live demo of Plausible Analytics website analytics dashboard?</h3> <p><img src="/uploads/plausible-public-stats.png" alt="Plausible public stats" title="Plausible public stats"/></p> <p>This is actually another interesting feature of Plausible Analytics. Your website stats dashboard is private by default but you can choose to be transparent and make it public so anyone with your custom link can view the dashboard too.</p> <p>This live stats link can then be displayed in your footer, in your emails, in your presentation or wherever else you wish to share your stats.</p> <p>We’ve opened our own web analytics to everyone so you can <a href="https://plausible.io/plausible.io">see the live demo</a> of the traffic stats of our own website.</p> <h2 id="give-plausible-analytics-a-chance">Give Plausible Analytics a chance</h2> <p>Unlike Google Analytics, Plausible Analytics is not free to use.</p> <p>Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements.</p> <p>Since we don’t make money from targeted advertisements, we must ask for a fee to keep the servers running and to keep improving the product.</p> <p><a href="https://plausible.io/register">You can try Plausible Analytics for free</a> with our 30 days trial. No credit card is required to sign up for a trial. You could even run Plausible Analytics alongside Google Analytics to see what difference it makes in your workflow and in the experience of your clients before making a more long-term decision.</p> </div> </article> <div class="bg-gray-50 pb-12"> <div class="container mx-auto py-12 lg:py-16 lg:flex lg:items-center lg:justify-between border-t-2 border-gray-100"> <h3 class="text-3xl leading-9 font-extrabold tracking-tight text-gray-900 sm:text-4xl sm:leading-10"> Ready to dive in? <br/> <span class="text-indigo-600">Start your free trial today.</span> </h3> <div class="mt-8 flex lg:flex-shrink-0 lg:mt-0"> <div class="inline-flex rounded-md shadow"> <a href="/register" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Get started </a> </div> <div class="ml-3 inline-flex rounded-md shadow"> <a href="/plausible.io" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-indigo-600 bg-white hover:text-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Live demo </a> </div> </div> </div> </div> <div class="bg-gray-50 pb-20 px-4 sm:px-6 lg:pb-28 lg:px-8"> <div class="relative container"> <div class="mt-6 grid gap-16 border-t-2 border-gray-100 pt-10 lg:grid-cols-2 lg:col-gap-5 lg:row-gap-12"> <div> <a href="/vs-cloudflare-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Cloudflare Web Analytics vs Plausible Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Cloudflare Web Analytics is a new player on the simple, privacy-first and de-Googled web analytics market.</p> </p> <div class="mt-3"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/data-policy" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: GDPR, CCPA and cookie law compliant site analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of the website visitors.</p> </p> <div class="mt-3"> <a href="/data-policy" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-google-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many site owners have the habit of installing the Google Analytics tracking script on their sites as one of the first actions they take after the launch.</p> </p> <div class="mt-3"> <a href="/vs-google-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/white-label-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">How to offer a white label web analytics dashboard powered by Plausible</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve made it easy for you to provide or resell a white label version of our simple and privacy-centric web analytics dashboard to your customers. We’ve built several features to make it easy to integrate web analytics powered by Plausible (but without our branding) directly into your user interface.</p> </p> <div class="mt-3"> <a href="/white-label-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/lightweight-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Lightweight web analytics tool that doesn't slow down your site</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics script is lightweight. It’s much smaller than the Google Analytics Global Site Tag. Plausible will reduce your page weight and will prevent your site from loading slow.</p> </p> <div class="mt-3"> <a href="/lightweight-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/open-source-website-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Open source Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source, simple, lightweight and privacy-friendly Google Analytics alternative. One aspect that makes Plausible different from many of the other web analytics tools such as Google Analytics is the fact that Plausible is open source software. Let’s take a look at what that means exactly.</p> </p> <div class="mt-3"> <a href="/open-source-website-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/wordpress-analytics-plugin" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy-first web analytics plugin for WordPress</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics plugin for WordPress that is an easy to use, lightweight and privacy-friendly Google Analytics alternative.</p> </p> <div class="mt-3"> <a href="/wordpress-analytics-plugin" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/privacy-focused-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy focused Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of your website visitors.</p> </p> <div class="mt-3"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/self-hosted-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Self-Hosted Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics tool. Our mission is to reduce corporate surveillance by making a useful and privacy-friendly website analytics tool that doesn’t come from the adtech world.</p> </p> <div class="mt-3"> <a href="/self-hosted-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/most-accurate-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: The more accurate alternative to Google Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>“Every number in your Google Analytics account is wrong.” That is exactly what an independent <a href="https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/">study</a> recently done by Orbit Media found. </p> </p> <div class="mt-3"> <a href="/most-accurate-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-ecommerce-saas" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Easy to use, actionable and privacy-compliant analytics for ecommerce and startups</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p><a href="https://plausible.io/">Plausible Analytics</a> helps ecommerce and SaaS startups get some actionable data to make better decisions. At the same time, their visitors keep having a privacy-friendly and enjoyable experience.</p> </p> <div class="mt-3"> <a href="/for-ecommerce-saas" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/simple-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Simple web analytics tool you can use to measure site traffic</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The goal of <a href="https://plausible.io/">Plausible Analytics</a> is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard.</p> </p> <div class="mt-3"> <a href="/simple-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-matomo" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Matomo alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. Matomo is installed on 1.9% of all websites and this is an amazing success for a great open source web analytics project.</p> </p> <div class="mt-3"> <a href="/vs-matomo" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/giving-back" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">We've collected $78,000 in the two years of our donation fund</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve managed to collect $78,000 over the two years of this initiative and have made donations to different projects including the Red Cross, the Erlang Ecosystem Foundation, the Sea Shepherd, the Ocean Cleanup and the Mossy Earth.</p> </p> <div class="mt-3"> <a href="/giving-back" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-bloggers-creators" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for bloggers and content creators</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many people create content on their personal websites and blogs. There are many motivations behind this. Some use it like a diary, some as a hobby, or as a way to connect to other people, as a way to build an audience, make money and even improve their career opportunities.</p> </p> <div class="mt-3"> <a href="/for-bloggers-creators" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/audience-segmentation" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Powerful audience segmentation and visitor analysis</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The one thing that has always helped Plausible grow is sticking to the needs of a specific set of audience. When we started as a simple-enough and privacy-first way of tracking website traffic, we automatically started appealing to individual creators.</p> </p> <div class="mt-3"> <a href="/audience-segmentation" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> </div> </div> </div> </main><div class="bg-gray-800"> <div class="container py-12 px-4 sm:px-6 lg:py-16 lg:px-8"> <div class="xl:grid xl:grid-cols-3 xl:gap-8"> <div class="my-8 xl:my-0"> <h4 class="leading-5 font-semibold tracking-wider text-gray-300"> <img src="/assets/images/icon/plausible_logo_dark.svg" class="inline-block w-44 mr-1"/> </h4> <p class="mt-4 text-gray-400 text-base leading-6"> Made and hosted in the EU <span class="text-lg">🇪🇺</span><br/> Solely funded by our subscribers.<br/> </p> </div> <div class="grid grid-cols-2 gap-8 xl:col-span-2"> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Why Plausible? </h4> <ul class="mt-4"> <li> <a href="/simple-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Simple metrics </a> </li> <li class="mt-4"> <a href="/lightweight-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Lightweight script </a> </li> <li class="mt-4"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy focused </a> </li> <li class="mt-4"> <a href="/open-source-website-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Open source </a> </li> <li class="mt-4"> <a href="/most-accurate-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Accurate analytics </a> </li> <li class="mt-4"> <a href="/audience-segmentation" class="text-base leading-6 text-gray-300 hover:text-white"> Visitor segmentation </a> </li> <li class="mt-4"> <a href="/for-ecommerce-saas" class="text-base leading-6 text-gray-300 hover:text-white"> Ecommerce tracking </a> </li> <li class="mt-4"> <a href="/white-label-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> White label </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Comparisons </h4> <ul class="mt-4"> <li> <a href="/vs-google-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Google Analytics </a> </li> <li class="mt-4"> <a href="/vs-matomo" class="text-base leading-6 text-gray-300 hover:text-white"> vs Matomo </a> </li> <li class="mt-4"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Cloudflare </a> </li> </ul> </div> </div> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Community </h4> <ul class="mt-4"> <li> <a href="/changelog" class="text-base leading-6 text-gray-300 hover:text-white"> What's new </a> </li> <li class="mt-4"> <a target="_blank" href="/status" class="text-base leading-6 text-gray-300 hover:text-white"> Status </a> </li> <li class="mt-4"> <a href="/blog" class="text-base leading-6 text-gray-300 hover:text-white"> Blog </a> </li> <li class="mt-4"> <a href="/docs" class="text-base leading-6 text-gray-300 hover:text-white"> Documentation </a> </li> <li class="mt-4"> <a target="_blank" href="https://github.com/plausible/analytics" class="text-base leading-6 text-gray-300 hover:text-white"> GitHub </a> </li> <li class="mt-4"> <a target="_blank" href="https://twitter.com/plausiblehq" class="text-base leading-6 text-gray-300 hover:text-white"> Twitter </a> </li> <li class="mt-4"> <a target="_blank" rel="me" href="https://fosstodon.org/@plausible" class="text-base leading-6 text-gray-300 hover:text-white"> Mastodon </a> </li> <li class="mt-4"> <a target="_blank" href="https://www.linkedin.com/company/plausible-analytics/" class="text-base leading-6 text-gray-300 hover:text-white"> LinkedIn </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Company </h4> <ul class="mt-4"> <li class="mt-4"> <a href="/about" class="text-base leading-6 text-gray-300 hover:text-white"> About </a> </li> <li class="mt-4"> <a href="/contact" class="text-base leading-6 text-gray-300 hover:text-white"> Contact </a> </li> <li class="mt-4"> <a href="/privacy" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy </a> </li> <li class="mt-4"> <a href="/data-policy" class="text-base leading-6 text-gray-300 hover:text-white"> Data policy </a> </li> <li class="mt-4"> <a href="/terms" class="text-base leading-6 text-gray-300 hover:text-white"> Terms </a> </li> <li class="mt-4"> <a href="/dpa" class="text-base leading-6 text-gray-300 hover:text-white"> DPA </a> </li> <li class="mt-4"> <a href="/security" class="text-base leading-6 text-gray-300 hover:text-white"> Security </a> </li> <li class="mt-4"> <a href="/imprint" class="text-base leading-6 text-gray-300 hover:text-white"> Imprint </a> </li> </ul> </div> </div> </div> </div> </div> </div> <script> </script> <script type="text/javascript" src="/assets/js/alpine.js?v=1739176120" defer></script> <script type="text/javascript" src="/assets/js/index.js?v=1739176120" defer></script> </body> </html>