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<script>document.cookie.includes("logged_in=true")&&"https://plausible.io/"==window.location.href&&(window.location.pathname="/sites");</script> <script defer data-domain="plausible.io" src="https://plausible.io/js/script.manual.pageleave.js"></script> <script>window.plausible=window.plausible||function(){(window.plausible.q=window.plausible.q||[]).push(arguments)};var props={browser_language:navigator.language||navigator.userLanguage};window.plausible("pageview",{props:props}),window.addEventListener("pageshow",function(a){a.persisted&&window.plausible("pageview",{props:props})});</script><link type="application/atom+xml" rel="alternate" href="https://plausible.io/blog/feed.xml" title="Plausible Analytics"/></head> <body class="flex flex-col h-full bg-gray-50"><nav x-data="{mobileNav: false}" class="relative py-8 z-10"> <div class="container"> <nav class="relative flex items-center justify-between sm:h-10 md:justify-center"> <div class="flex items-center flex-1 md:absolute md:inset-y-0 md:left-0"> <div class="flex items-center justify-between w-full md:w-auto"> <a href="/"><img class="h-8 w-auto sm:h-10 -mt-2" src="/assets/images/icon/plausible_logo.svg" alt="Plausible logo"/></a> <div class="-mr-2 flex items-center md:hidden"> <button @click="mobileNav = true" type="button" class="inline-flex items-center justify-center p-2 rounded-md text-gray-400 hover:text-gray-500 hover:bg-gray-100 focus:outline-none focus:bg-gray-100 focus:text-gray-500 transition duration-150 ease-in-out"> <svg class="h-6 w-6" stroke="currentColor" fill="none" viewBox="0 0 24 24"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"/> </svg> </button> </div> </div> </div> <div class="hidden md:block"> <div x-data="{open: false}" class="relative inline-block text-left"> <div> <span @click="open = !open" class="cursor-pointer inline-flex justify-center font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out"> Why Plausible <svg class="-mr-1 h-5 w-5" style="transform: translateY(3px);" fill="currentColor" viewBox="0 0 20 20"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"/> </svg> </span> </div> <div x-show="open" @click.away="open = false" style="display: none;" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 translate-y-1" class="absolute left-1/2 transform -translate-x-1/2 mt-3 px-2 w-screen max-w-md sm:px-0"> <div class="rounded-lg shadow-lg"> <div class="rounded-lg shadow-xs overflow-hidden"> <div class="z-20 relative grid gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="/simple-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M9 19V13C9 11.8954 8.10457 11 7 11H5C3.89543 11 3 11.8954 3 13V19C3 20.1046 3.89543 21 5 21H7C8.10457 21 9 20.1046 9 19ZM9 19V9C9 7.89543 9.89543 7 11 7H13C14.1046 7 15 7.89543 15 9V19M9 19C9 20.1046 9.89543 21 11 21H13C14.1046 21 15 20.1046 15 19M15 19V5C15 3.89543 15.8954 3 17 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H17C15.8954 21 15 20.1046 15 19Z"/> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Intuitive Dashboard </p> <p class="text-sm leading-5 text-gray-500"> Get all the important stats on one single page. No training necessary. </p> </div> </a> <a href="/lightweight-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M13 10V3L4 14H11L11 21L20 10L13 10Z"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Lightweight Script </p> <p class="text-sm leading-5 text-gray-500"> Bloated analytics scripts can slow down your website. Plausible script is lightweight and fast. </p> </div> </a> <a href="/privacy-focused-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 003 9c0 5.591 3.824 10.29 9 11.622 5.176-1.332 9-6.03 9-11.622 0-1.042-.133-2.052-.382-3.016z"/> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Privacy Focused </p> <p class="text-sm leading-5 text-gray-500"> Built with privacy of your visitors in mind. No need to annoy them with a cookie/GDPR consent banner. </p> </div> </a> <a href="/open-source-website-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M10 20L14 4M18 8L22 12L18 16M6 16L2 12L6 8"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Open Source </p> <p class="text-sm leading-5 text-gray-500"> Built openly on GitHub, released under the AGPL license and can be self-hosted too. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 space-y-5 sm:px-8 sm:py-8"> <div class="flex justify-between"> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Industry </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/for-ecommerce-saas" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For startups </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-freelancers-agencies" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For agencies </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-bloggers-creators" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For creators </a> </li> <li class="text-base leading-6 truncate"> <a href="/white-label-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> White label </a> </li> </ul> </div> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Comparisons </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/vs-google-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Google Analytics </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-matomo" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Matomo </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-cloudflare-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Cloudflare </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div x-data="{open: false}" class="relative inline-block text-left ml-8"> <div> <span @click="open = !open" class="cursor-pointer inline-flex justify-center font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out"> Community <svg class="-mr-1 h-5 w-5" style="transform: translateY(3px);" fill="currentColor" viewBox="0 0 20 20"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"/> </svg> </span> </div> <div x-show="open" @click.away="open = false" style="display: none;" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 translate-y-1" class="absolute left-1/2 transform -translate-x-1/2 mt-3 px-2 w-screen max-w-md sm:px-0"> <div class="rounded-lg shadow-lg"> <div class="rounded-lg shadow-xs overflow-hidden"> <div class="z-20 relative grid gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="/blog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Blog </p> <p class="text-sm leading-5 text-gray-500"> Stories about privacy, web analytics, and building a financially sustainable open source project. </p> </div> </a> <a href="https://plausible.io/docs" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Documentation </p> <p class="text-sm leading-5 text-gray-500"> Everything you need to know about getting up and running with Plausible. </p> </div> </a> <a href="https://github.com/plausible/analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> GitHub </p> <p class="text-sm leading-5 text-gray-500"> Follow the development. Inspect and review the source code to verify that our actions match with our words. </p> </div> </a> <a href="https://plausible.io/changelog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Updates </p> <p class="text-sm leading-5 text-gray-500"> What's new in Plausible? Here we list major new features for a quick overview. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 sm:px-8 sm:py-8"> <h3 class="text-sm font-medium text-gray-600"> Follow us on <a href="https://twitter.com/PlausibleHQ" class="text-blue-500">Twitter</a>, <a href="https://fosstodon.org/@plausible" class="text-blue-500">Mastodon</a> or <a href="https://www.linkedin.com/company/plausible-analytics/" class="text-blue-500">LinkedIn</a> for more </h3> </div> </div> </div> </div> </div> <a href="/#pricing" class="ml-8 font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Pricing</a> </div> <div class="hidden md:absolute md:flex md:items-center md:justify-end md:inset-y-0 md:right-0"> <ul class="flex" x-show="!document.cookie.includes('logged_in=true')"> <li> <div class="inline-flex"> <a href="/login" class="font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Login</a> </div> <div class="hidden lg:inline-flex rounded-md shadow ml-6"> <a href="/register" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">Start free trial</a> </div> </li> </ul> <div class="inline-flex rounded-md shadow ml-6" style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">My dashboard</a> </div> </div> </nav> </div> <div x-show="mobileNav" style="display: none;" class="absolute top-0 inset-x-0 p-2 md:hidden"> <div class="rounded-lg shadow-md transition transform origin-top-right" x-show="open" x-transition:enter="duration-150 ease-out" x-transition:enter-start="opacity-0 scale-95" x-transition:enter-end="opacity-100 scale-100" x-transition:leave="duration-100 ease-in" x-transition:leave-start="opacity-100 scale-100" x-transition:leave-end="opacity-0 scale-95"> <div class="rounded-lg bg-white shadow-xs overflow-hidden"> <div class="px-5 pt-4 flex items-center justify-between"> <div> <img class="h-8 w-auto" src="/assets/images/icon/plausible_logo.svg" alt=""/> </div> <div class="-mr-2"> <button @click="mobileNav = false" type="button" class="inline-flex items-center justify-center p-2 rounded-md text-gray-400 hover:text-gray-500 hover:bg-gray-100 focus:outline-none focus:bg-gray-100 focus:text-gray-500 transition duration-150 ease-in-out"> <svg class="h-6 w-6" stroke="currentColor" fill="none" viewBox="0 0 24 24"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M6 18L18 6M6 6l12 12"/> </svg> </button> </div> </div> <div class="px-2 pt-2 pb-3"> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Why Plausible</span> <a href="/simple-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Simple metrics</a> <a href="/lightweight-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Lightweight script</a> <a href="/data-policy" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GDPR/CCPA Compliant</a> <a href="/open-source-website-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Open source</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Industry</span> <a href="/for-ecommerce-saas" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For startups</a> <a href="/for-bloggers-creators" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For bloggers</a> <a href="/for-freelancers-agencies" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For freelancers</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Comparisons</span> <a href="/vs-google-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Google Analytics alternative</a> <a href="/vs-matomo" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Matomo alternative</a> <a href="/vs-cloudflare-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Cloudflare alternative</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Community</span> <a href="/blog" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Blog</a> <a href="https://plausible.io/docs" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Documentation</a> <a href="https://github.com/plausible/analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GitHub Repo</a> <a href="https://plausible.io/roadmap" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Public Roadmap</a> <a href="https://plausible.io/forum" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Forum</a> <a href="/#pricing" class="mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">Pricing</a> </div> <div x-show="!document.cookie.includes('logged_in=true')"> <a href="/register" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Start free trial </a> <a href="/login" class="border-t border-gray-200 block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Log in </a> </div> <div style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> My dashboard </a> </div> </div> </div> </div> </nav> <main class="flex-1"> <article class="container max-w-screen-sm my-12 md:my-16"> <header> <h1 class="text-3xl tracking-tight leading-10 font-extrabold text-gray-900 sm:text-4xl sm:leading-none md:text-5xl"> Plausible: Lightweight web analytics tool that doesn't slow down your site </h1> </header> <div class="prose mt-8"> <p>Plausible Analytics script is lightweight. It’s much smaller than the Google Analytics Global Site Tag. Plausible will reduce your page weight and will prevent your site from loading slow.</p> <p>Having a fast loading website is one of the key elements of modern web development. Replacing your website analytics script from Google Analytics to a lightweight web analytics tool such as <a href="https://plausible.io/">Plausible Analytics</a> can have a significant effect on the page load time and the carbon footprint too. Let’s take a closer look.</p> <p><img src="/uploads/google-analytics-alternatives.png" alt="Plausible: A lightweight web analytics tool" title="Plausible: A lightweight web analytics tool"/></p> <ol id="markdown-toc"> <li><a href="#why-should-i-care-about-my-website-speed" id="markdown-toc-why-should-i-care-about-my-website-speed">Why should I care about my website speed?</a></li> <li><a href="#how-do-web-analytics-scripts-affect-the-page-size-and-page-load-time" id="markdown-toc-how-do-web-analytics-scripts-affect-the-page-size-and-page-load-time">How do web analytics scripts affect the page size and page load time?</a> <ol> <li><a href="#does-google-analytics-slow-down-my-website" id="markdown-toc-does-google-analytics-slow-down-my-website">Does Google Analytics slow down my website?</a></li> <li><a href="#matomo" id="markdown-toc-matomo">Matomo</a></li> <li><a href="#plausible-is-lightweight-web-analytics" id="markdown-toc-plausible-is-lightweight-web-analytics">Plausible is lightweight web analytics</a></li> </ol> </li> <li><a href="#how-can-i-test-my-website-speed-and-the-script-size-of-my-analytics-provider" id="markdown-toc-how-can-i-test-my-website-speed-and-the-script-size-of-my-analytics-provider">How can I test my website speed and the script size of my analytics provider?</a></li> <li><a href="#why-is-the-google-analytics-tracking-script-so-heavy" id="markdown-toc-why-is-the-google-analytics-tracking-script-so-heavy">Why is the Google Analytics tracking script so heavy?</a></li> <li><a href="#what-else-can-i-do-to-reduce-the-size-and-have-a-fast-loading-website" id="markdown-toc-what-else-can-i-do-to-reduce-the-size-and-have-a-fast-loading-website">What else can I do to reduce the size and have a fast loading website?</a></li> <li><a href="#how-much-electricity-does-my-website-consume" id="markdown-toc-how-much-electricity-does-my-website-consume">How much electricity does my website consume?</a></li> <li><a href="#give-plausible-a-try-as-your-lightweight-web-analytics-tool" id="markdown-toc-give-plausible-a-try-as-your-lightweight-web-analytics-tool">Give Plausible a try as your lightweight web analytics tool</a></li> </ol> <h2 id="why-should-i-care-about-my-website-speed">Why should I care about my website speed?</h2> <p>What are the benefits of a fast loading website and why is site speed an important factor to consider? Let’s take a look at some of the key elements:</p> <ol> <li><strong>People are impatient</strong> and the slower your site loads the higher chance a significant part of your first-time visitors will close the browser tab or click on the back button. Page load time directly impacts the <a href="https://plausible.io/blog/bounce-rate#understanding-bounce-rate">bounce rate</a>. The average bounce rate for sites loading in under 2 seconds is 9% and it increases with the time spent loading. Bounce rate is at <a href="https://royal.pingdom.com/page-load-time-really-affect-bounce-rate/">38%</a> for pages that take 5 seconds to load. Aim for your site to load within 2 seconds.</li> <li>Search engines such as Google have <strong>page speed as one of their ranking factors</strong> which determine how sites rank in the search results. A slower page speed may result in your site ranking lower and getting fewer visitors from search than a faster loading site. Learn more about <a href="https://plausible.io/blog/page-experience-web-vitals">Core Web Vitals</a>.</li> <li>Browsers such as the Chrome browser are starting to <strong>warn their users when they are about to visit a slow loading site</strong>.</li> <li>A lighter and faster site generally means that less data is being transmitted and loaded which means that less electricity is used. <strong>A lighter site emits less carbon</strong> for each and every visitor.</li> </ol> <h2 id="how-do-web-analytics-scripts-affect-the-page-size-and-page-load-time">How do web analytics scripts affect the page size and page load time?</h2> <p>Web analytics like any other website element add extra page weight and extra loading time to your website.</p> <h3 id="does-google-analytics-slow-down-my-website">Does Google Analytics slow down my website?</h3> <p>Google Analytics is the most popular web analytics solution that is installed on <a href="https://w3techs.com/technologies/history_overview/traffic_analysis/all">more than 50% of all websites</a> on the web. The recommended way to start tracking your website using Google Analytics is to install the Global Site Tag (gtag.js) tracking code on all of your pages.</p> <p>Google Analytics script you need to integrate into your site looks like this:</p> <div class="language-plaintext highlighter-rouge"><div class="highlight"><pre class="highlight"><code> <script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"> </script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-XXXXXXXXXX'); </script> </code></pre></div></div> <p>https://www.googletagmanager.com/gtag/js weighs ~75 KB and this script downloads another JavaScript file called the Google Analytics tag (https://www.google-analytics.com/analytics.js) which adds an additional ~100 KB to your page size.</p> <p><strong>These two tracking scripts combined add ~175 KB of page weight to each and every page load</strong>.</p> <h3 id="matomo">Matomo</h3> <p>A popular open-source alternative to Google Analytics is <a href="https://plausible.io/vs-matomo">Matomo (formerly known as Piwik)</a>. Matomo too is installed on millions of websites.</p> <p>To track your website traffic using Matomo, you need to integrate the matomo.js script to your pages. It looks like this:</p> <div class="language-plaintext highlighter-rouge"><div class="highlight"><pre class="highlight"><code> <script type="text/javascript"> var _paq = window._paq || []; _paq.push(['trackPageView']); _paq.push(['enableLinkTracking']); (function() { var u="//{$MATOMO_URL}/"; _paq.push(['setTrackerUrl', u+'matomo.php']); _paq.push(['setSiteId', {$IDSITE}]); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s); })(); </script>  </code></pre></div></div> <p>This matomo.js script adds 22.8 KB to the page size of your website.</p> <h3 id="plausible-is-lightweight-web-analytics">Plausible is lightweight web analytics</h3> <p>Every KB matters when you want to keep your site fast to load. Plausible is built with simplicity, speed and performance in mind. Plausible is also running on 100% renewable energy which should further minimize our impact on the planet.</p> <p><strong>Plausible script is lightweight. It’s 22 times smaller than the Matomo script and more than 75 times smaller than the Google Analytics Global Site Tag.</strong></p> <p>Even if a site owner figures out that there’s a way to load Google Analytics script without using the Global Site Tag, Plausible is still more than 17 times lighter.</p> <p>Plausible script you need to integrate into your site looks like this:</p> <div class="language-plaintext highlighter-rouge"><div class="highlight"><pre class="highlight"><code><script defer data-domain="domain.com" src="https://plausible.io/js/script.js"></script> </code></pre></div></div> <h2 id="how-can-i-test-my-website-speed-and-the-script-size-of-my-analytics-provider">How can I test my website speed and the script size of my analytics provider?</h2> <p><a href="https://gtmetrix.com/">GTmetrix</a> is a great free resource for measuring the speed of your site. It gives you a brief overview with useful metrics such as the PageSpeed Score, the time it takes to fully load your website and the total page size.</p> <p>Another interesting report within GTmetrix is the Waterfall chart. It presents you with a request-by-request visualization of the page load of your website. Every element that your site loads is listed with its size and timeline.</p> <p>You’ll see your CSS in here, your images and other media elements and you’ll see any JavaScript as well. Identify the script(s) from your analytics provider to see what page weight they add to your site.</p> <p>This is how the waterfall chart looks for the Plausible home page. In this list, you can see the script.js which is our tracking script, the same scripts that our users use too.</p> <p><img src="/uploads/plausible-script-size-test.png" alt="Plausible home page elements, loading time and the script size" title="Plausible home page elements, loading time and the script size"/></p> <h2 id="why-is-the-google-analytics-tracking-script-so-heavy">Why is the Google Analytics tracking script so heavy?</h2> <p>Google’s Global Site Tag and the Universal Analytics script can be considered bloat if you care about only the most useful website stats and want to make your site as lean and fast as possible.</p> <p>Why is it so heavy? Global Site Tag is a centralized script that can help you integrate many other Google services and features such as conversion tracking and remarketing while <strong>Google Analytics itself tracks hundreds of different metrics for more than 125 individual reports</strong>.</p> <p>Some people can benefit from all these but most website owners don’t have a use for the vast majority of these services, integrations, reports and individual metrics.</p> <p>Google Analytics is overkill and a not so <a href="https://plausible.io/data-policy">privacy-friendly website analytics</a> solution for the problem of simply figuring out how many people visit your site, where they discovered it in the first place and what type of content they consume.</p> <p>Plausible aims to focus on the essential metrics only which makes our script lightweight as we don’t collect any personal data.</p> <p>This also makes our <a href="https://plausible.io/simple-web-analytics">simple web analytics</a> easy to use and get useful insights from. No education or prior experience is required. There are also other reasons why we believe Plausible is a great <a href="https://plausible.io/vs-google-analytics">Google Analytics alternative</a>.</p> <h2 id="what-else-can-i-do-to-reduce-the-size-and-have-a-fast-loading-website">What else can I do to reduce the size and have a fast loading website?</h2> <p>Here are some of the actions you can take to speed up your website:</p> <ol> <li>When you plan to add a new element to your website, do ask yourself if it’s necessary. You’ll find that <strong>many elements are unnecessary</strong> and you may consider leaving them out or removing them.</li> <li><strong>Use system fonts</strong> where it is possible. System fonts are already on the devices of your visitors so no extra page weight and loading time will be added.</li> <li><strong>Use fewer images and videos</strong>. Images and videos are much heavier than simple text so reducing the usage of multimedia elements can make a huge difference.</li> <li>Optimize the images that you do use by <strong>resizing and compressing</strong> them to a smaller size. Your visitors won’t notice much or any difference at all. <a href="https://imageoptim.com/mac">ImageOptim</a> is a great tool for this and so is <a href="https://squoosh.app/">Squoosh</a> by Google.</li> <li><strong>Implement lazy loading</strong> on your images and video so they do not load unless the visitor scrolls down to the areas where they are placed.</li> </ol> <h2 id="how-much-electricity-does-my-website-consume">How much electricity does my website consume?</h2> <p>Try and run your site through the <a href="https://www.websitecarbon.com/">Website Carbon Calculator</a>. It gives you an estimation of how many g of CO2 is produced for every visitor to your site.</p> <p><img src="/uploads/plausible-carbon-footprint.png" alt="Plausible Analytics website carbon footprint" title="Plausible Analytics website carbon footprint"/></p> <p>Let’s do a bit of a calculation. The Google Tag Manager way of integrating Google Analytics into a website adds a total script size of 75 KB.</p> <p>Plausible script itself is lightweight. <strong>If you replace Google Analytics with Plausible you will reduce your page size by 74 KB for each visitor</strong>.</p> <p>With 100K monthly visitors, that will be a saving of 74,00,000 KB (7 GB) per month. 7 GB less of data will be transferred per month for every 100K visitors.</p> <p>That brings us to 84 GB of data transfer per year saved. Even a saving of 74 KB in scripts can really make a huge difference in reducing the carbon footprint of your website.</p> <p>The estimated numbers <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/jiec.12630">vary a lot from study to study</a> and by which type of network is used, but Website Carbon Calculator has set the energy usage at 0.2 kWh (kilowatt‐hours) for every GB of data transfer.</p> <p><strong>That would result in almost 16.8 kWh saved per year for one website of 100K monthly visitors only by reducing one analytics script</strong>.</p> <p>Another number that is not easy to get a definitive answer to is the <a href="https://www.eea.europa.eu/data-and-maps/indicators/overview-of-the-electricity-production-2/assessment-4">carbon intensity of the electricity generation</a>. Website Carbon Calculator sets this at 494 g CO2 per kWh.</p> <p>This means that the 16.8 kWh saved per year for one single website of 100K monthly visitors ends up saving 8.2 kg of CO2 emissions.</p> <p><strong>So eight kilograms in the yearly reduction of CO2 emissions for one website of 100K monthly visitors alone from a saving of 74 KB in JavaScript</strong>.</p> <p>These numbers are all estimates but you can imagine if millions of website owners and Google Analytics users end up making a similar reduction in their website size too. The total reduction in the carbon footprint of the web would be immense.</p> <h2 id="give-plausible-a-try-as-your-lightweight-web-analytics-tool">Give Plausible a try as your lightweight web analytics tool</h2> <p>Plausible is a simple, open-source and lightweight site analytics tool. Our analytics script is 22 times smaller than the Matomo script and 75 times smaller than the Google Analytics Global Site Tag. On top of that, we’re also running on 100% green energy.</p> <p><a href="https://plausible.io/register">Sign up for a 30-day free trial</a> to explore our simple web analytics dashboard while getting a faster website that produces less carbon emissions.</p> </div> </article> <div class="bg-gray-50 pb-12"> <div class="container mx-auto py-12 lg:py-16 lg:flex lg:items-center lg:justify-between border-t-2 border-gray-100"> <h3 class="text-3xl leading-9 font-extrabold tracking-tight text-gray-900 sm:text-4xl sm:leading-10"> Ready to dive in? <br/> <span class="text-indigo-600">Start your free trial today.</span> </h3> <div class="mt-8 flex lg:flex-shrink-0 lg:mt-0"> <div class="inline-flex rounded-md shadow"> <a href="/register" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Get started </a> </div> <div class="ml-3 inline-flex rounded-md shadow"> <a href="/plausible.io" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-indigo-600 bg-white hover:text-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Live demo </a> </div> </div> </div> </div> <div class="bg-gray-50 pb-20 px-4 sm:px-6 lg:pb-28 lg:px-8"> <div class="relative container"> <div class="mt-6 grid gap-16 border-t-2 border-gray-100 pt-10 lg:grid-cols-2 lg:col-gap-5 lg:row-gap-12"> <div> <a href="/vs-cloudflare-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Cloudflare Web Analytics vs Plausible Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Cloudflare Web Analytics is a new player on the simple, privacy-first and de-Googled web analytics market.</p> </p> <div class="mt-3"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/data-policy" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: GDPR, CCPA and cookie law compliant site analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of the website visitors.</p> </p> <div class="mt-3"> <a href="/data-policy" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-google-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many site owners have the habit of installing the Google Analytics tracking script on their sites as one of the first actions they take after the launch.</p> </p> <div class="mt-3"> <a href="/vs-google-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/white-label-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">How to offer a white label web analytics dashboard powered by Plausible</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve made it easy for you to provide or resell a white label version of our simple and privacy-centric web analytics dashboard to your customers. We’ve built several features to make it easy to integrate web analytics powered by Plausible (but without our branding) directly into your user interface.</p> </p> <div class="mt-3"> <a href="/white-label-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/open-source-website-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Open source Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source, simple, lightweight and privacy-friendly Google Analytics alternative. One aspect that makes Plausible different from many of the other web analytics tools such as Google Analytics is the fact that Plausible is open source software. Let’s take a look at what that means exactly.</p> </p> <div class="mt-3"> <a href="/open-source-website-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/wordpress-analytics-plugin" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy-first web analytics plugin for WordPress</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics plugin for WordPress that is an easy to use, lightweight and privacy-friendly Google Analytics alternative.</p> </p> <div class="mt-3"> <a href="/wordpress-analytics-plugin" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/privacy-focused-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy focused Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of your website visitors.</p> </p> <div class="mt-3"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/self-hosted-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Self-Hosted Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics tool. Our mission is to reduce corporate surveillance by making a useful and privacy-friendly website analytics tool that doesn’t come from the adtech world.</p> </p> <div class="mt-3"> <a href="/self-hosted-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/most-accurate-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: The more accurate alternative to Google Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>“Every number in your Google Analytics account is wrong.” That is exactly what an independent <a href="https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/">study</a> recently done by Orbit Media found. </p> </p> <div class="mt-3"> <a href="/most-accurate-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-ecommerce-saas" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Easy to use, actionable and privacy-compliant analytics for ecommerce and startups</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p><a href="https://plausible.io/">Plausible Analytics</a> helps ecommerce and SaaS startups get some actionable data to make better decisions. At the same time, their visitors keep having a privacy-friendly and enjoyable experience.</p> </p> <div class="mt-3"> <a href="/for-ecommerce-saas" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/simple-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Simple web analytics tool you can use to measure site traffic</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The goal of <a href="https://plausible.io/">Plausible Analytics</a> is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard.</p> </p> <div class="mt-3"> <a href="/simple-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-matomo" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Matomo alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. Matomo is installed on 1.9% of all websites and this is an amazing success for a great open source web analytics project.</p> </p> <div class="mt-3"> <a href="/vs-matomo" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/giving-back" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">We've collected $78,000 in the two years of our donation fund</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve managed to collect $78,000 over the two years of this initiative and have made donations to different projects including the Red Cross, the Erlang Ecosystem Foundation, the Sea Shepherd, the Ocean Cleanup and the Mossy Earth.</p> </p> <div class="mt-3"> <a href="/giving-back" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-bloggers-creators" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for bloggers and content creators</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many people create content on their personal websites and blogs. There are many motivations behind this. Some use it like a diary, some as a hobby, or as a way to connect to other people, as a way to build an audience, make money and even improve their career opportunities.</p> </p> <div class="mt-3"> <a href="/for-bloggers-creators" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-freelancers-agencies" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for freelancers and agencies</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>One of the use cases <a href="https://plausible.io/">Plausible Analytics</a> was specifically designed for are the freelancers and agencies who work with clients developing their websites, communication and marketing practices.</p> </p> <div class="mt-3"> <a href="/for-freelancers-agencies" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/audience-segmentation" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Powerful audience segmentation and visitor analysis</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The one thing that has always helped Plausible grow is sticking to the needs of a specific set of audience. When we started as a simple-enough and privacy-first way of tracking website traffic, we automatically started appealing to individual creators.</p> </p> <div class="mt-3"> <a href="/audience-segmentation" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> </div> </div> </div> </main><div class="bg-gray-800"> <div class="container py-12 px-4 sm:px-6 lg:py-16 lg:px-8"> <div class="xl:grid xl:grid-cols-3 xl:gap-8"> <div class="my-8 xl:my-0"> <h4 class="leading-5 font-semibold tracking-wider text-gray-300"> <img src="/assets/images/icon/plausible_logo_dark.svg" class="inline-block w-44 mr-1"/> </h4> <p class="mt-4 text-gray-400 text-base leading-6"> Made and hosted in the EU <span class="text-lg">🇪🇺</span><br/> Solely funded by our subscribers.<br/> </p> </div> <div class="grid grid-cols-2 gap-8 xl:col-span-2"> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Why Plausible? </h4> <ul class="mt-4"> <li> <a href="/simple-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Simple metrics </a> </li> <li class="mt-4"> <a href="/lightweight-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Lightweight script </a> </li> <li class="mt-4"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy focused </a> </li> <li class="mt-4"> <a href="/open-source-website-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Open source </a> </li> <li class="mt-4"> <a href="/most-accurate-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Accurate analytics </a> </li> <li class="mt-4"> <a href="/audience-segmentation" class="text-base leading-6 text-gray-300 hover:text-white"> Visitor segmentation </a> </li> <li class="mt-4"> <a href="/for-ecommerce-saas" class="text-base leading-6 text-gray-300 hover:text-white"> Ecommerce tracking </a> </li> <li class="mt-4"> <a href="/white-label-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> White label </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Comparisons </h4> <ul class="mt-4"> <li> <a href="/vs-google-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Google Analytics </a> </li> <li class="mt-4"> <a href="/vs-matomo" class="text-base leading-6 text-gray-300 hover:text-white"> vs Matomo </a> </li> <li class="mt-4"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Cloudflare </a> </li> </ul> </div> </div> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Community </h4> <ul class="mt-4"> <li> <a href="/changelog" class="text-base leading-6 text-gray-300 hover:text-white"> What's new </a> </li> <li class="mt-4"> <a target="_blank" href="/status" class="text-base leading-6 text-gray-300 hover:text-white"> Status </a> </li> <li class="mt-4"> <a href="/blog" class="text-base leading-6 text-gray-300 hover:text-white"> Blog </a> </li> <li class="mt-4"> <a href="/docs" class="text-base leading-6 text-gray-300 hover:text-white"> Documentation </a> </li> <li class="mt-4"> <a target="_blank" href="https://github.com/plausible/analytics" class="text-base leading-6 text-gray-300 hover:text-white"> GitHub </a> </li> <li class="mt-4"> <a target="_blank" href="https://twitter.com/plausiblehq" class="text-base leading-6 text-gray-300 hover:text-white"> Twitter </a> </li> <li class="mt-4"> <a target="_blank" rel="me" href="https://fosstodon.org/@plausible" class="text-base leading-6 text-gray-300 hover:text-white"> Mastodon </a> </li> <li class="mt-4"> <a target="_blank" href="https://www.linkedin.com/company/plausible-analytics/" class="text-base leading-6 text-gray-300 hover:text-white"> LinkedIn </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Company </h4> <ul class="mt-4"> <li class="mt-4"> <a href="/about" class="text-base leading-6 text-gray-300 hover:text-white"> About </a> </li> <li class="mt-4"> <a href="/contact" class="text-base leading-6 text-gray-300 hover:text-white"> Contact </a> </li> <li class="mt-4"> <a href="/privacy" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy </a> </li> <li class="mt-4"> <a href="/data-policy" class="text-base leading-6 text-gray-300 hover:text-white"> Data policy </a> </li> <li class="mt-4"> <a href="/terms" class="text-base leading-6 text-gray-300 hover:text-white"> Terms </a> </li> <li class="mt-4"> <a href="/dpa" class="text-base leading-6 text-gray-300 hover:text-white"> DPA </a> </li> <li class="mt-4"> <a href="/security" class="text-base leading-6 text-gray-300 hover:text-white"> Security </a> </li> <li class="mt-4"> <a href="/imprint" class="text-base leading-6 text-gray-300 hover:text-white"> Imprint </a> </li> </ul> </div> </div> </div> </div> </div> </div> <script> </script> <script type="text/javascript" src="/assets/js/alpine.js?v=1732104758" defer></script> <script type="text/javascript" src="/assets/js/index.js?v=1732104758" defer></script> </body> </html>