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Plausible script is lightweight and fast. </p> </div> </a> <a href="/privacy-focused-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 003 9c0 5.591 3.824 10.29 9 11.622 5.176-1.332 9-6.03 9-11.622 0-1.042-.133-2.052-.382-3.016z"/> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Privacy Focused </p> <p class="text-sm leading-5 text-gray-500"> Built with privacy of your visitors in mind. No need to annoy them with a cookie/GDPR consent banner. </p> </div> </a> <a href="/open-source-website-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M10 20L14 4M18 8L22 12L18 16M6 16L2 12L6 8"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Open Source </p> <p class="text-sm leading-5 text-gray-500"> Built openly on GitHub, released under the AGPL license and can be self-hosted too. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 space-y-5 sm:px-8 sm:py-8"> <div class="flex justify-between"> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Industry </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/for-ecommerce-saas" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For startups </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-freelancers-agencies" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For agencies </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-bloggers-creators" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For creators </a> </li> <li class="text-base leading-6 truncate"> <a href="/white-label-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> White label </a> </li> </ul> </div> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Comparisons </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/vs-google-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Google Analytics </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-matomo" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Matomo </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-cloudflare-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Cloudflare </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div x-data="{open: false}" class="relative inline-block text-left ml-8"> <div> <span @click="open = !open" class="cursor-pointer inline-flex justify-center font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out"> Community <svg class="-mr-1 h-5 w-5" style="transform: translateY(3px);" fill="currentColor" viewBox="0 0 20 20"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"/> </svg> </span> </div> <div x-show="open" @click.away="open = false" style="display: none;" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 translate-y-1" class="absolute left-1/2 transform -translate-x-1/2 mt-3 px-2 w-screen max-w-md sm:px-0"> <div class="rounded-lg shadow-lg"> <div class="rounded-lg shadow-xs overflow-hidden"> <div class="z-20 relative grid gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="/blog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Blog </p> <p class="text-sm leading-5 text-gray-500"> Stories about privacy, web analytics, and building a financially sustainable open source project. </p> </div> </a> <a href="https://plausible.io/docs" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Documentation </p> <p class="text-sm leading-5 text-gray-500"> Everything you need to know about getting up and running with Plausible. </p> </div> </a> <a href="https://github.com/plausible/analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> GitHub </p> <p class="text-sm leading-5 text-gray-500"> Follow the development. Inspect and review the source code to verify that our actions match with our words. </p> </div> </a> <a href="https://plausible.io/changelog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Updates </p> <p class="text-sm leading-5 text-gray-500"> What's new in Plausible? Here we list major new features for a quick overview. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 sm:px-8 sm:py-8"> <h3 class="text-sm font-medium text-gray-600"> Follow us on <a href="https://twitter.com/PlausibleHQ" class="text-blue-500">Twitter</a>, <a href="https://fosstodon.org/@plausible" class="text-blue-500">Mastodon</a> or <a href="https://www.linkedin.com/company/plausible-analytics/" class="text-blue-500">LinkedIn</a> for more </h3> </div> </div> </div> </div> </div> <a href="/#pricing" class="ml-8 font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Pricing</a> </div> <div class="hidden md:absolute md:flex md:items-center md:justify-end md:inset-y-0 md:right-0"> <ul class="flex" x-show="!document.cookie.includes('logged_in=true')"> <li> <div class="inline-flex"> <a href="/login" class="font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Login</a> </div> <div class="hidden lg:inline-flex rounded-md shadow ml-6"> <a href="/register" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">Start free trial</a> </div> </li> </ul> <div class="inline-flex rounded-md shadow ml-6" style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">My dashboard</a> </div> </div> </nav> </div> <div x-show="mobileNav" style="display: none;" class="absolute top-0 inset-x-0 p-2 md:hidden"> <div class="rounded-lg shadow-md transition transform origin-top-right" x-show="open" x-transition:enter="duration-150 ease-out" x-transition:enter-start="opacity-0 scale-95" x-transition:enter-end="opacity-100 scale-100" x-transition:leave="duration-100 ease-in" x-transition:leave-start="opacity-100 scale-100" x-transition:leave-end="opacity-0 scale-95"> <div class="rounded-lg bg-white shadow-xs overflow-hidden"> <div class="px-5 pt-4 flex items-center justify-between"> <div> <img class="h-8 w-auto" src="/assets/images/icon/plausible_logo.svg" alt=""/> </div> <div class="-mr-2"> <button @click="mobileNav = false" type="button" class="inline-flex items-center justify-center p-2 rounded-md text-gray-400 hover:text-gray-500 hover:bg-gray-100 focus:outline-none focus:bg-gray-100 focus:text-gray-500 transition duration-150 ease-in-out"> <svg class="h-6 w-6" stroke="currentColor" fill="none" viewBox="0 0 24 24"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M6 18L18 6M6 6l12 12"/> </svg> </button> </div> </div> <div class="px-2 pt-2 pb-3"> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Why Plausible</span> <a href="/simple-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Simple metrics</a> <a href="/lightweight-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Lightweight script</a> <a href="/data-policy" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GDPR/CCPA Compliant</a> <a href="/open-source-website-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Open source</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Industry</span> <a href="/for-ecommerce-saas" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For startups</a> <a href="/for-bloggers-creators" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For bloggers</a> <a href="/for-freelancers-agencies" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For freelancers</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Comparisons</span> <a href="/vs-google-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Google Analytics alternative</a> <a href="/vs-matomo" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Matomo alternative</a> <a href="/vs-cloudflare-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Cloudflare alternative</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Community</span> <a href="/blog" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Blog</a> <a href="https://plausible.io/docs" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Documentation</a> <a href="https://github.com/plausible/analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GitHub Repo</a> <a href="https://plausible.io/roadmap" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Public Roadmap</a> <a href="https://plausible.io/forum" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Forum</a> <a href="/#pricing" class="mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">Pricing</a> </div> <div x-show="!document.cookie.includes('logged_in=true')"> <a href="/register" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Start free trial </a> <a href="/login" class="border-t border-gray-200 block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Log in </a> </div> <div style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> My dashboard </a> </div> </div> </div> </div> </nav> <main class="flex-1"> <article class="container max-w-screen-sm my-12 md:my-16"> <header> <h1 class="text-3xl tracking-tight leading-10 font-extrabold text-gray-900 sm:text-4xl sm:leading-none md:text-5xl"> Plausible: GDPR, CCPA and cookie law compliant site analytics </h1> </header> <div class="prose mt-8"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of the website visitors.</p> <p>Here’s a closer look at our data policy, the information that we do collect, what we use it for and steps we’ve taken to comply with the cookie law and the privacy regulations such as the GDPR, CCPA and PECR.</p> <ol id="markdown-toc"> <li><a href="#first-thing-first-what-we-collect-and-what-we-use-it-for" id="markdown-toc-first-thing-first-what-we-collect-and-what-we-use-it-for">First thing first: What we collect and what we use it for</a></li> <li><a href="#how-we-count-unique-users-without-cookies" id="markdown-toc-how-we-count-unique-users-without-cookies">How we count unique users without cookies</a></li> <li><a href="#hosted-in-the-eu-powered-by-european-owned-cloud-infrastructure" id="markdown-toc-hosted-in-the-eu-powered-by-european-owned-cloud-infrastructure">Hosted in the EU powered by European-owned cloud infrastructure</a></li> <li><a href="#data-ownership-of-your-web-analytics" id="markdown-toc-data-ownership-of-your-web-analytics">Data ownership of your web analytics</a></li> <li><a href="#why-should-i-trust-you" id="markdown-toc-why-should-i-trust-you">Why should I trust you?</a></li> <li><a href="#gdpr-ccpa-and-pecr-compliant-web-analytics" id="markdown-toc-gdpr-ccpa-and-pecr-compliant-web-analytics">GDPR, CCPA and PECR compliant web analytics</a></li> </ol> <h2 id="first-thing-first-what-we-collect-and-what-we-use-it-for">First thing first: What we collect and what we use it for</h2> <p>We do not track people across their devices and across websites and apps that they visit. All the data is isolated to a single day, single website and single device only. There is no way to know whether the same person visits a site from more than one device or visits another website. See here <a href="https://plausible.io/privacy-focused-web-analytics">the full list of what makes Plausible a privacy-first web analytics tool</a>.</p> <p>The goal of Plausible is to track overall trends in your website traffic, it is not to track individual visitors. We don’t use cookies, we don’t generate any persistent identifiers and we don’t collect or store any personal or identifiable data. All of the data is aggregated data only and it has no personal information.</p> <p>By using Plausible Analytics, all the site measurement is carried out absolutely anonymously. We measure only the most essential data points and nothing else. All the metrics we do collect fit on one single page. Here is the complete list of what we collect and store about your website visitors:</p> <table> <thead> <tr> <th>Data point</th> <th>Example</th> <th>Comment</th> </tr> </thead> <tbody> <tr> <td><strong>Page URL</strong></td> <td><em>https://yoursite.com/pricing</em></td> <td>We track the page URL of each page view on your website. We use this to show you which pages have been viewed and how many times a particular page has been viewed. <br/><br/>The hostname and path are collected. Query parameters are discarded, except for these special query parameters: <code class="language-plaintext highlighter-rouge">ref=</code>, <code class="language-plaintext highlighter-rouge">source=</code>, <code class="language-plaintext highlighter-rouge">utm_source=</code>, <code class="language-plaintext highlighter-rouge">utm_medium=</code>, <code class="language-plaintext highlighter-rouge">utm_campaign=</code>, <code class="language-plaintext highlighter-rouge">utm_content=</code> and <code class="language-plaintext highlighter-rouge">utm_term=</code>.</td> </tr> <tr> <td><strong>HTTP Referer</strong></td> <td><em>https://facebook.com</em></td> <td>We use the referrer string to show you the number of visitors referred to your website from links on other sites.</td> </tr> <tr> <td><strong>Browser</strong></td> <td><em>Chrome 86.0</em></td> <td>We use this to show you what browsers and browser version numbers people use when visiting your website. This is derived from the User-Agent HTTP header. The full User-Agent is discarded.</td> </tr> <tr> <td><strong>Operating system</strong></td> <td><em>macOS 10.15</em></td> <td>We use this to show you what operating systems people use when visiting your website. We show the brand of the operating system and the version number. This is derived from the User-Agent HTTP header. The full User-Agent is discarded.</td> </tr> <tr> <td><strong>Device type</strong></td> <td><em>Desktop</em></td> <td>We use this to show you what devices people use when visiting your website. Devices are categorized into desktop, mobile or tablet. This is derived from the User-Agent HTTP header. The full User-Agent is discarded.</td> </tr> <tr> <td><strong>Country, region, city</strong></td> <td><em>United Kingdom, England, London</em></td> <td>We look up the visitor’s location using their IP address. We do not track anything more granular than the city level and the IP address of the visitor is discarded. We never store IP addresses in our database or logs.</td> </tr> </tbody> </table> <h2 id="how-we-count-unique-users-without-cookies">How we count unique users without cookies</h2> <p>Counting unique visitors is an integral part of web analytics. Plausible attempts to strike a reasonable balance between de-duplicating pageviews and staying respectful of visitor privacy.</p> <p>We do not attempt to generate a device-persistent identifier because they are considered personal data under GDPR. We do not use cookies, browser cache nor the local storage. We do not store, retrieve nor extract anything from visitor’s devices.</p> <p>Every single HTTP request sends the IP address and the User-Agent to the server so that’s what we use. We generate a daily changing identifier using the visitor’s IP address and User-Agent. To anonymize these datapoints and make them impossible to relate back to the user, we run them through a hash function with a rotating salt.</p> <div class="language-plaintext highlighter-rouge"><div class="highlight"><pre class="highlight"><code>hash(daily_salt + website_domain + ip_address + user_agent) </code></pre></div></div> <p>This generates a random string of letters and numbers that is used to calculate unique visitor numbers for the day. The raw data IP address and User-Agent are never stored in our logs, databases or anywhere on disk at all.</p> <p>Old salts are deleted every 24 hours to avoid the possibility of linking visitor information from one day to the next. Forgetting used salts also removes the possibility of the original IP addresses being revealed in a brute-force attack. The raw IP address and User-Agent are rendered completely inaccessible to anyone, including ourselves.</p> <p>In our testing, using IP addresses to count visitors is remarkably accurate when compared to using a cookie. In some cases it might even be more accurate than using a cookie because some visitors block cookies altogether.</p> <p>The biggest limitation with this approach is that we cannot do good retention analysis with Plausible. We cannot show stats like <em>New vs Returning visitors</em> because they rely on having a persistent user identifier.</p> <p>If the same visitor visits your site five times in one day we will show that as one unique visitor. But if the same visitor visits your site on five different days in a month we would show that as five unique visitors.</p> <h2 id="hosted-in-the-eu-powered-by-european-owned-cloud-infrastructure">Hosted in the EU powered by European-owned cloud infrastructure</h2> <p><a href="https://plausible.io/about">We’re a small team</a> based in the EU. The legal entity is incorporated in Estonia.</p> <p>All of the data that we do track and collect is kept fully secured, encrypted and hosted on 100% renewable energy powered server in Falkenstein, Germany. The server is owned by Hetzner, a European company. This ensures that all of the website data is being covered by the European Union’s strict laws on data privacy.</p> <p>We use Bunny (another European-owned provider from Slovenia) for a global CDN and DDoS protection. This ensures that all visitor data we collect is exclusively processed with servers owned and operated by European companies.</p> <p>For encryption, we use https in transit and the hashing process at rest. We also do regular backups. The backups are also stored in the EU, in a redundant site.</p> <p>We’ve tried hard to limit external services that we use and none of them have access to any of the data that we do collect. No third party vendors are involved other than the hosting company that owns the servers where the data is stored. You can read more in our <a href="https://plausible.io/privacy">privacy policy</a>.</p> <p>You don’t have to worry about Schrems II and that it invalidates the EU-US Privacy Shield. Your website data never leaves the EU.</p> <h2 id="data-ownership-of-your-web-analytics">Data ownership of your web analytics</h2> <p>When you use our service to measure your website stats, Plausible Analytics will collect information about your visitors. You entrust us with your site data and we take that trust to heart. The privacy of your site data — and it is your data, not ours! — is a big deal to us.</p> <p>By using Plausible, you keep 100% ownership of your website data. Although when using our hosted service, your site analytics are stored on our server in the cloud, you remain completely in control of your site data and you fully own all of your data too.</p> <p>You own all right, title, and interest to your website data. We obtain no rights from you to your website data. We will never sell or share your site data to any third-parties.</p> <ul> <li>Your website data is not shared with advertising companies or any other companies in general.</li> <li>Your website data is not sent to any third-parties at all.</li> <li>Your website data is not mined and harvested for personal and behavioral trends.</li> <li>Your website data is not monetized.</li> </ul> <p>You can choose to delete your account and delete your site stats at any time. We provide simple no-questions-asked deletion links.</p> <p>All your stats will be permanently deleted immediately when you delete your Plausible Analytics account or when you delete your site stats. We cannot recover this information once it has been permanently deleted.</p> <h2 id="why-should-i-trust-you">Why should I trust you?</h2> <p>Plausible is an <a href="https://plausible.io/open-source-website-analytics">open source website analytics tool</a>. Our source code is available and accessible <a href="https://github.com/plausible/analytics/">on GitHub</a> so you can read it and review it to ensure our code does what we say.</p> <p>We are not a black box. Everything is in the open. Anyone can view, review and inspect the code we’re running to verify that we practice what we preach.</p> <p>This is essential in the market of privacy software. Corporations and proprietary software cannot always be trusted when data is in question. The only way to prove your trust is to allow experts to look into your code and verify that you’re actually doing what you’re saying you’re doing.</p> <p>We’re happy to provide information on how Plausible is built to help you comply with the different privacy regulations.</p> <p>Here’s also an independent <a href="https://plausible.io/blog/legal-assessment-gdpr-eprivacy">legal assessment on GDPR-compliance of Plausible Analytics</a> written by an experienced data protection expert and lawyer.</p> <p>We encourage you to discuss specific issues with your lawyer to help you decide whether our service allows you to fulfill the legal requirements that apply to you.</p> <h2 id="gdpr-ccpa-and-pecr-compliant-web-analytics">GDPR, CCPA and PECR compliant web analytics</h2> <p>By using Plausible, you don’t need to have any GDPR, CCPA or PECR prompts and you don’t need <a href="https://plausible.io/blog/privacy-policy-page">a complex privacy policy</a> about your use of analytics and cookies. With Plausible, you are not tracking any personal data after all. Your visitors can enjoy your site without any annoyances and distractions.</p> <p>You can <a href="https://plausible.io/register">sign up for a 30-day free trial</a> and explore our privacy-friendly and GDPR, CCPA and PECR compliant site analytics. You don’t need to remove your current analytics provider either until you’ve tested Plausible and figured out if you like our product.</p> </div> </article> <div class="bg-gray-50 pb-12"> <div class="container mx-auto py-12 lg:py-16 lg:flex lg:items-center lg:justify-between border-t-2 border-gray-100"> <h3 class="text-3xl leading-9 font-extrabold tracking-tight text-gray-900 sm:text-4xl sm:leading-10"> Ready to dive in? <br/> <span class="text-indigo-600">Start your free trial today.</span> </h3> <div class="mt-8 flex lg:flex-shrink-0 lg:mt-0"> <div class="inline-flex rounded-md shadow"> <a href="/register" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Get started </a> </div> <div class="ml-3 inline-flex rounded-md shadow"> <a href="/plausible.io" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-indigo-600 bg-white hover:text-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Live demo </a> </div> </div> </div> </div> <div class="bg-gray-50 pb-20 px-4 sm:px-6 lg:pb-28 lg:px-8"> <div class="relative container"> <div class="mt-6 grid gap-16 border-t-2 border-gray-100 pt-10 lg:grid-cols-2 lg:col-gap-5 lg:row-gap-12"> <div> <a href="/vs-cloudflare-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Cloudflare Web Analytics vs Plausible Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Cloudflare Web Analytics is a new player on the simple, privacy-first and de-Googled web analytics market.</p> </p> <div class="mt-3"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-google-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many site owners have the habit of installing the Google Analytics tracking script on their sites as one of the first actions they take after the launch.</p> </p> <div class="mt-3"> <a href="/vs-google-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/white-label-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">How to offer a white label web analytics dashboard powered by Plausible</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve made it easy for you to provide or resell a white label version of our simple and privacy-centric web analytics dashboard to your customers. We’ve built several features to make it easy to integrate web analytics powered by Plausible (but without our branding) directly into your user interface.</p> </p> <div class="mt-3"> <a href="/white-label-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/lightweight-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Lightweight web analytics tool that doesn't slow down your site</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics script is lightweight. It’s much smaller than the Google Analytics Global Site Tag. Plausible will reduce your page weight and will prevent your site from loading slow.</p> </p> <div class="mt-3"> <a href="/lightweight-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/open-source-website-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Open source Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source, simple, lightweight and privacy-friendly Google Analytics alternative. One aspect that makes Plausible different from many of the other web analytics tools such as Google Analytics is the fact that Plausible is open source software. Let’s take a look at what that means exactly.</p> </p> <div class="mt-3"> <a href="/open-source-website-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/wordpress-analytics-plugin" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy-first web analytics plugin for WordPress</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics plugin for WordPress that is an easy to use, lightweight and privacy-friendly Google Analytics alternative.</p> </p> <div class="mt-3"> <a href="/wordpress-analytics-plugin" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/privacy-focused-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy focused Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of your website visitors.</p> </p> <div class="mt-3"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/self-hosted-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Self-Hosted Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics tool. Our mission is to reduce corporate surveillance by making a useful and privacy-friendly website analytics tool that doesn’t come from the adtech world.</p> </p> <div class="mt-3"> <a href="/self-hosted-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/most-accurate-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: The more accurate alternative to Google Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>“Every number in your Google Analytics account is wrong.” That is exactly what an independent <a href="https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/">study</a> recently done by Orbit Media found. </p> </p> <div class="mt-3"> <a href="/most-accurate-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-ecommerce-saas" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Easy to use, actionable and privacy-compliant analytics for ecommerce and startups</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p><a href="https://plausible.io/">Plausible Analytics</a> helps ecommerce and SaaS startups get some actionable data to make better decisions. At the same time, their visitors keep having a privacy-friendly and enjoyable experience.</p> </p> <div class="mt-3"> <a href="/for-ecommerce-saas" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/simple-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Simple web analytics tool you can use to measure site traffic</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The goal of <a href="https://plausible.io/">Plausible Analytics</a> is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard.</p> </p> <div class="mt-3"> <a href="/simple-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-matomo" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Matomo alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. Matomo is installed on 1.9% of all websites and this is an amazing success for a great open source web analytics project.</p> </p> <div class="mt-3"> <a href="/vs-matomo" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/giving-back" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">We've collected $78,000 in the two years of our donation fund</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve managed to collect $78,000 over the two years of this initiative and have made donations to different projects including the Red Cross, the Erlang Ecosystem Foundation, the Sea Shepherd, the Ocean Cleanup and the Mossy Earth.</p> </p> <div class="mt-3"> <a href="/giving-back" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-bloggers-creators" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for bloggers and content creators</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many people create content on their personal websites and blogs. There are many motivations behind this. Some use it like a diary, some as a hobby, or as a way to connect to other people, as a way to build an audience, make money and even improve their career opportunities.</p> </p> <div class="mt-3"> <a href="/for-bloggers-creators" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-freelancers-agencies" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for freelancers and agencies</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>One of the use cases <a href="https://plausible.io/">Plausible Analytics</a> was specifically designed for are the freelancers and agencies who work with clients developing their websites, communication and marketing practices.</p> </p> <div class="mt-3"> <a href="/for-freelancers-agencies" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/audience-segmentation" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Powerful audience segmentation and visitor analysis</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The one thing that has always helped Plausible grow is sticking to the needs of a specific set of audience. When we started as a simple-enough and privacy-first way of tracking website traffic, we automatically started appealing to individual creators.</p> </p> <div class="mt-3"> <a href="/audience-segmentation" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> </div> </div> </div> </main><div class="bg-gray-800"> <div class="container py-12 px-4 sm:px-6 lg:py-16 lg:px-8"> <div class="xl:grid xl:grid-cols-3 xl:gap-8"> <div class="my-8 xl:my-0"> <h4 class="leading-5 font-semibold tracking-wider text-gray-300"> <img src="/assets/images/icon/plausible_logo_dark.svg" class="inline-block w-44 mr-1"/> </h4> <p class="mt-4 text-gray-400 text-base leading-6"> Made and hosted in the EU <span class="text-lg">🇪🇺</span><br/> Solely funded by our subscribers.<br/> </p> </div> <div class="grid grid-cols-2 gap-8 xl:col-span-2"> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Why Plausible? </h4> <ul class="mt-4"> <li> <a href="/simple-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Simple metrics </a> </li> <li class="mt-4"> <a href="/lightweight-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Lightweight script </a> </li> <li class="mt-4"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy focused </a> </li> <li class="mt-4"> <a href="/open-source-website-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Open source </a> </li> <li class="mt-4"> <a href="/most-accurate-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Accurate analytics </a> </li> <li class="mt-4"> <a href="/audience-segmentation" class="text-base leading-6 text-gray-300 hover:text-white"> Visitor segmentation </a> </li> <li class="mt-4"> <a href="/for-ecommerce-saas" class="text-base leading-6 text-gray-300 hover:text-white"> Ecommerce tracking </a> </li> <li class="mt-4"> <a href="/white-label-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> White label </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Comparisons </h4> <ul class="mt-4"> <li> <a href="/vs-google-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Google Analytics </a> </li> <li class="mt-4"> <a href="/vs-matomo" class="text-base leading-6 text-gray-300 hover:text-white"> vs Matomo </a> </li> <li class="mt-4"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Cloudflare </a> </li> </ul> </div> </div> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Community </h4> <ul class="mt-4"> <li> <a href="/changelog" class="text-base leading-6 text-gray-300 hover:text-white"> What's new </a> </li> <li class="mt-4"> <a target="_blank" href="/status" class="text-base leading-6 text-gray-300 hover:text-white"> Status </a> </li> <li class="mt-4"> <a href="/blog" class="text-base leading-6 text-gray-300 hover:text-white"> Blog </a> </li> <li class="mt-4"> <a href="/docs" class="text-base leading-6 text-gray-300 hover:text-white"> Documentation </a> </li> <li class="mt-4"> <a target="_blank" href="https://github.com/plausible/analytics" class="text-base leading-6 text-gray-300 hover:text-white"> GitHub </a> </li> <li class="mt-4"> <a target="_blank" href="https://twitter.com/plausiblehq" class="text-base leading-6 text-gray-300 hover:text-white"> Twitter </a> </li> <li class="mt-4"> <a target="_blank" rel="me" href="https://fosstodon.org/@plausible" class="text-base leading-6 text-gray-300 hover:text-white"> Mastodon </a> </li> <li class="mt-4"> <a target="_blank" href="https://www.linkedin.com/company/plausible-analytics/" class="text-base leading-6 text-gray-300 hover:text-white"> LinkedIn </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Company </h4> <ul class="mt-4"> <li class="mt-4"> <a href="/about" class="text-base leading-6 text-gray-300 hover:text-white"> About </a> </li> <li class="mt-4"> <a href="/contact" class="text-base leading-6 text-gray-300 hover:text-white"> Contact </a> </li> <li class="mt-4"> <a href="/privacy" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy </a> </li> <li class="mt-4"> <a href="/data-policy" class="text-base leading-6 text-gray-300 hover:text-white"> Data policy </a> </li> <li class="mt-4"> <a href="/terms" class="text-base leading-6 text-gray-300 hover:text-white"> Terms </a> </li> <li class="mt-4"> <a href="/dpa" class="text-base leading-6 text-gray-300 hover:text-white"> DPA </a> </li> <li class="mt-4"> <a href="/security" class="text-base leading-6 text-gray-300 hover:text-white"> Security </a> </li> <li class="mt-4"> <a href="/imprint" class="text-base leading-6 text-gray-300 hover:text-white"> Imprint </a> </li> </ul> </div> </div> </div> </div> </div> </div> <script> </script> <script type="text/javascript" src="/assets/js/alpine.js?v=1732104758" defer></script> <script type="text/javascript" src="/assets/js/index.js?v=1732104758" defer></script> </body> </html>