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alt="Plausible logo"/></a> <div class="-mr-2 flex items-center md:hidden"> <button @click="mobileNav = true" type="button" class="inline-flex items-center justify-center p-2 rounded-md text-gray-400 hover:text-gray-500 hover:bg-gray-100 focus:outline-none focus:bg-gray-100 focus:text-gray-500 transition duration-150 ease-in-out"> <svg class="h-6 w-6" stroke="currentColor" fill="none" viewBox="0 0 24 24"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"/> </svg> </button> </div> </div> </div> <div class="hidden md:block"> <div x-data="{open: false}" class="relative inline-block text-left"> <div> <span @click="open = !open" class="cursor-pointer inline-flex justify-center font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out"> Why Plausible <svg class="-mr-1 h-5 w-5" style="transform: translateY(3px);" fill="currentColor" viewBox="0 0 20 20"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"/> </svg> </span> </div> <div x-show="open" @click.away="open = false" style="display: none;" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 translate-y-1" class="absolute left-1/2 transform -translate-x-1/2 mt-3 px-2 w-screen max-w-md sm:px-0"> <div class="rounded-lg shadow-lg"> <div class="rounded-lg shadow-xs overflow-hidden"> <div class="z-20 relative grid gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="/simple-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M9 19V13C9 11.8954 8.10457 11 7 11H5C3.89543 11 3 11.8954 3 13V19C3 20.1046 3.89543 21 5 21H7C8.10457 21 9 20.1046 9 19ZM9 19V9C9 7.89543 9.89543 7 11 7H13C14.1046 7 15 7.89543 15 9V19M9 19C9 20.1046 9.89543 21 11 21H13C14.1046 21 15 20.1046 15 19M15 19V5C15 3.89543 15.8954 3 17 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H17C15.8954 21 15 20.1046 15 19Z"/> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Intuitive Dashboard </p> <p class="text-sm leading-5 text-gray-500"> Get all the important stats on one single page. No training necessary. </p> </div> </a> <a href="/lightweight-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M13 10V3L4 14H11L11 21L20 10L13 10Z"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Lightweight Script </p> <p class="text-sm leading-5 text-gray-500"> Bloated analytics scripts can slow down your website. Plausible script is lightweight and fast. </p> </div> </a> <a href="/privacy-focused-web-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 003 9c0 5.591 3.824 10.29 9 11.622 5.176-1.332 9-6.03 9-11.622 0-1.042-.133-2.052-.382-3.016z"/> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Privacy Focused </p> <p class="text-sm leading-5 text-gray-500"> Built with privacy of your visitors in mind. No need to annoy them with a cookie/GDPR consent banner. </p> </div> </a> <a href="/open-source-website-analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <svg class="flex-shrink-0 h-6 w-6 text-indigo-600" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24"> <path d="M10 20L14 4M18 8L22 12L18 16M6 16L2 12L6 8"> </svg> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Open Source </p> <p class="text-sm leading-5 text-gray-500"> Built openly on GitHub, released under the AGPL license and can be self-hosted too. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 space-y-5 sm:px-8 sm:py-8"> <div class="flex justify-between"> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Industry </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/for-ecommerce-saas" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For startups </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-freelancers-agencies" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For agencies </a> </li> <li class="text-base leading-6 truncate"> <a href="/for-bloggers-creators" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> For creators </a> </li> <li class="text-base leading-6 truncate"> <a href="/white-label-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> White label </a> </li> </ul> </div> <div class="space-y-4"> <h3 class="text-sm leading-5 tracking-wide font-medium text-gray-500 uppercase"> Comparisons </h3> <ul class="space-y-4"> <li class="text-base leading-6 truncate"> <a href="/vs-google-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Google Analytics </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-matomo" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Matomo </a> </li> <li class="text-base leading-6 truncate"> <a href="/vs-cloudflare-web-analytics" class="font-medium text-gray-900 hover:text-gray-700 transition ease-in-out duration-150"> vs Cloudflare </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div x-data="{open: false}" class="relative inline-block text-left ml-8"> <div> <span @click="open = !open" class="cursor-pointer inline-flex justify-center font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out"> Community <svg class="-mr-1 h-5 w-5" style="transform: translateY(3px);" fill="currentColor" viewBox="0 0 20 20"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd"/> </svg> </span> </div> <div x-show="open" @click.away="open = false" style="display: none;" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 translate-y-1" class="absolute left-1/2 transform -translate-x-1/2 mt-3 px-2 w-screen max-w-md sm:px-0"> <div class="rounded-lg shadow-lg"> <div class="rounded-lg shadow-xs overflow-hidden"> <div class="z-20 relative grid gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"> <a href="/blog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Blog </p> <p class="text-sm leading-5 text-gray-500"> Stories about privacy, web analytics, and building a financially sustainable open source project. </p> </div> </a> <a href="https://plausible.io/docs" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Documentation </p> <p class="text-sm leading-5 text-gray-500"> Everything you need to know about getting up and running with Plausible. </p> </div> </a> <a href="https://github.com/plausible/analytics" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> GitHub </p> <p class="text-sm leading-5 text-gray-500"> Follow the development. Inspect and review the source code to verify that our actions match with our words. </p> </div> </a> <a href="https://plausible.io/changelog" class="-m-3 p-3 flex items-start space-x-4 rounded-lg hover:bg-gray-50 transition ease-in-out duration-150"> <div class="space-y-1"> <p class="text-base leading-6 font-medium text-gray-900"> Updates </p> <p class="text-sm leading-5 text-gray-500"> What's new in Plausible? Here we list major new features for a quick overview. </p> </div> </a> </div> <div class="px-5 py-5 bg-gray-50 sm:px-8 sm:py-8"> <h3 class="text-sm font-medium text-gray-600"> Follow us on <a href="https://twitter.com/PlausibleHQ" class="text-blue-500">Twitter</a>, <a href="https://fosstodon.org/@plausible" class="text-blue-500">Mastodon</a> or <a href="https://www.linkedin.com/company/plausible-analytics/" class="text-blue-500">LinkedIn</a> for more </h3> </div> </div> </div> </div> </div> <a href="/#pricing" class="ml-8 font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Pricing</a> </div> <div class="hidden md:absolute md:flex md:items-center md:justify-end md:inset-y-0 md:right-0"> <ul class="flex" x-show="!document.cookie.includes('logged_in=true')"> <li> <div class="inline-flex"> <a href="/login" class="font-medium text-gray-500 hover:text-gray-900 focus:outline-none focus:text-gray-900 transition duration-150 ease-in-out">Login</a> </div> <div class="hidden lg:inline-flex rounded-md shadow ml-6"> <a href="/register" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">Start free trial</a> </div> </li> </ul> <div class="inline-flex rounded-md shadow ml-6" style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="inline-flex items-center justify-center px-5 py-2 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out">My dashboard</a> </div> </div> </nav> </div> <div x-show="mobileNav" style="display: none;" class="absolute top-0 inset-x-0 p-2 md:hidden"> <div class="rounded-lg shadow-md transition transform origin-top-right" x-show="open" x-transition:enter="duration-150 ease-out" x-transition:enter-start="opacity-0 scale-95" x-transition:enter-end="opacity-100 scale-100" x-transition:leave="duration-100 ease-in" x-transition:leave-start="opacity-100 scale-100" x-transition:leave-end="opacity-0 scale-95"> <div class="rounded-lg bg-white shadow-xs overflow-hidden"> <div class="px-5 pt-4 flex items-center justify-between"> <div> <img class="h-8 w-auto" src="/assets/images/icon/plausible_logo.svg" alt=""/> </div> <div class="-mr-2"> <button @click="mobileNav = false" type="button" class="inline-flex items-center justify-center p-2 rounded-md text-gray-400 hover:text-gray-500 hover:bg-gray-100 focus:outline-none focus:bg-gray-100 focus:text-gray-500 transition duration-150 ease-in-out"> <svg class="h-6 w-6" stroke="currentColor" fill="none" viewBox="0 0 24 24"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M6 18L18 6M6 6l12 12"/> </svg> </button> </div> </div> <div class="px-2 pt-2 pb-3"> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Why Plausible</span> <a href="/simple-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Simple metrics</a> <a href="/lightweight-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Lightweight script</a> <a href="/data-policy" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GDPR/CCPA Compliant</a> <a href="/open-source-website-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Open source</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Industry</span> <a href="/for-ecommerce-saas" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For startups</a> <a href="/for-bloggers-creators" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For bloggers</a> <a href="/for-freelancers-agencies" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- For freelancers</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Comparisons</span> <a href="/vs-google-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Google Analytics alternative</a> <a href="/vs-matomo" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Matomo alternative</a> <a href="/vs-cloudflare-web-analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Cloudflare alternative</a> <span class="block px-3 py-2 rounded-md text-base font-medium text-gray-700">Community</span> <a href="/blog" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Blog</a> <a href="https://plausible.io/docs" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Documentation</a> <a href="https://github.com/plausible/analytics" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- GitHub Repo</a> <a href="https://plausible.io/roadmap" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Public Roadmap</a> <a href="https://plausible.io/forum" class="ml-2 mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">- Forum</a> <a href="/#pricing" class="mt-1 block px-3 py-2 rounded-md text-base font-medium text-gray-700 hover:text-gray-900 hover:bg-gray-50 focus:outline-none focus:text-gray-900 focus:bg-gray-50 transition duration-150 ease-in-out">Pricing</a> </div> <div x-show="!document.cookie.includes('logged_in=true')"> <a href="/register" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Start free trial </a> <a href="/login" class="border-t border-gray-200 block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> Log in </a> </div> <div style="display: none;" x-show="document.cookie.includes('logged_in=true')"> <a href="/sites" class="block w-full px-5 py-3 text-center font-medium text-indigo-600 bg-gray-50 hover:bg-gray-100 hover:text-indigo-700 focus:outline-none focus:bg-gray-100 focus:text-indigo-700 transition duration-150 ease-in-out"> My dashboard </a> </div> </div> </div> </div> </nav> <main class="flex-1"> <article class="container max-w-screen-sm my-12 md:my-16"> <header> <h1 class="text-3xl tracking-tight leading-10 font-extrabold text-gray-900 sm:text-4xl sm:leading-none md:text-5xl"> What makes Plausible a great Google Analytics alternative </h1> </header> <div class="prose mt-8"> <p>Many site owners have the habit of installing the Google Analytics tracking script on their sites as one of the first actions they take after the launch.</p> <p>Here’s why you should break the habit of using Google Analytics and consider <a href="https://plausible.io/">Plausible Analytics</a> as a simple, lightweight, ethical, open source and privacy-friendly Google Analytics alternative.</p> <p><img src="/uploads/google-analytics-alternatives.png" alt="Plausible as a great Google Analytics alternative" title="Plausible as a great Google Analytics alternative"/></p> <ol id="markdown-toc"> <li><a href="#plausible-vs-google-analytics-comparison-what-are-the-differences" id="markdown-toc-plausible-vs-google-analytics-comparison-what-are-the-differences">Plausible vs Google Analytics comparison: What are the differences?</a> <ol> <li><a href="#easy-to-use-vs-complex-web-analytics" id="markdown-toc-easy-to-use-vs-complex-web-analytics">Easy to use vs complex web analytics</a></li> <li><a href="#data-ownership-of-your-web-analytics" id="markdown-toc-data-ownership-of-your-web-analytics">Data ownership of your web analytics</a></li> <li><a href="#open-source-vs-closed-source-web-analytics" id="markdown-toc-open-source-vs-closed-source-web-analytics">Open source vs closed source web analytics</a></li> <li><a href="#privacy-of-your-website-visitors" id="markdown-toc-privacy-of-your-website-visitors">Privacy of your website visitors</a></li> <li><a href="#compliance-with-privacy-regulations-such-as-gdpr-ccpa-and-pecr" id="markdown-toc-compliance-with-privacy-regulations-such-as-gdpr-ccpa-and-pecr">Compliance with privacy regulations such as GDPR, CCPA and PECR</a></li> <li><a href="#compromising-the-user-experience-of-your-website-visitors" id="markdown-toc-compromising-the-user-experience-of-your-website-visitors">Compromising the user experience of your website visitors</a></li> <li><a href="#improved-data-accuracy" id="markdown-toc-improved-data-accuracy">Improved data accuracy</a></li> <li><a href="#avoiding-the-adblockers" id="markdown-toc-avoiding-the-adblockers">Avoiding the adblockers</a></li> <li><a href="#increasing-the-page-weight-and-the-loading-time" id="markdown-toc-increasing-the-page-weight-and-the-loading-time">Increasing the page weight and the loading time</a></li> <li><a href="#a-public-roadmap-driven-by-the-community" id="markdown-toc-a-public-roadmap-driven-by-the-community">A public roadmap driven by the community</a></li> <li><a href="#david-vs-goliath" id="markdown-toc-david-vs-goliath">David vs Goliath</a></li> </ol> </li> <li><a href="#why-isnt-plausible-free-while-google-analytics-is-free" id="markdown-toc-why-isnt-plausible-free-while-google-analytics-is-free">Why isn’t Plausible free while Google Analytics is free?</a></li> <li><a href="#why-is-plausible-a-great-google-analytics-alternative" id="markdown-toc-why-is-plausible-a-great-google-analytics-alternative">Why is Plausible a great Google Analytics alternative?</a></li> </ol> <h2 id="plausible-vs-google-analytics-comparison-what-are-the-differences">Plausible vs Google Analytics comparison: What are the differences?</h2> <h3 id="easy-to-use-vs-complex-web-analytics">Easy to use vs complex web analytics</h3> <p><a href="https://analytics.google.com/analytics/web/">Google Analytics</a> is overkill for most website owners. It’s a powerful but complex tool that takes time to understand and requires training. Google Analytics collects way too many data points and most people find real and regular use for only a fraction of the data it measures.</p> <p>Plausible is easy to use and understand with no training or prior experience necessary. Plausible cuts through the noise by presenting all the important website traffic and business insights on an intuitive dashboard.</p> <p>There are no layers of navigational menus, there is no need to create custom reports. You get all the important web analytics at a glance so you can focus on creating a better site and a better business.</p> <p>You can invite team members, you can integrate with Search Console and you can import your historical Google Analytics stats. There’s a realtime dashboard, a landing pages report, you can <a href="https://plausible.io/blog/ecommerce-revenue-attribution">track conversion and revenue attribution</a>, you can optimize your conversion rate using sales funnels and much more. All on one single page. Take a look at our <a href="https://plausible.io/plausible.io">live demo</a>.</p> <h3 id="data-ownership-of-your-web-analytics">Data ownership of your web analytics</h3> <p>By using Plausible, you keep 100% ownership of your website data and you protect the privacy of your visitors at the same time. You can self-host Plausible on your own server. Even when using our hosted service, your website analytics are stored on our server in the cloud, but you remain completely in control of your site data and you fully own all of your data too.</p> <ol> <li>Your website data is not shared with advertising companies or any other companies in general.</li> <li>Your website data is not sent to any third-parties at all.</li> <li>Your website data is not mined and harvested for personal and behavioral trends.</li> <li>Your website data is not monetized.</li> </ol> <p>That is not necessarily the case with Google Analytics, a tool that is created, hosted and run by the largest adtech company in the world. A company that loves to devour all the personal data available to it.</p> <h3 id="open-source-vs-closed-source-web-analytics">Open source vs closed source web analytics</h3> <p>Plausible is an <a href="https://plausible.io/open-source-website-analytics">open source web analytics tool</a>. Our <a href="https://github.com/plausible/analytics/">source code</a> is available and accessible on Github so anyone can read it and review it to ensure it keeps the data private and secure.</p> <p>This is not the case with Google Analytics which is a closed source product. There’s simply no way of knowing what’s going on behind the scenes when using the Google Analytics script. You have to put your trust in Google.</p> <h3 id="privacy-of-your-website-visitors">Privacy of your website visitors</h3> <p>Privacy of web users is under threat but there’s a growing privacy shift going on around the web. Plausible is a part of that shift.</p> <p>Even though the purpose of Plausible is to track usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of people. Learn more about what makes us a <a href="https://plausible.io/privacy-focused-web-analytics">privacy friendly analytics tool</a>.</p> <p>By using Google Analytics, you’re sacrificing the privacy of your site visitors. With Plausible you still get all the important insights to help you understand the performance of your site and to see how you can improve your site, but this doesn’t come at a cost of the privacy of your visitors.</p> <h3 id="compliance-with-privacy-regulations-such-as-gdpr-ccpa-and-pecr">Compliance with privacy regulations such as GDPR, CCPA and PECR</h3> <p>If you are tracking and collecting personal website usage data, you need to ask for and get explicit consent from the visitor according to the recent regulations such as the <a href="https://gdpr-info.eu/">General Data Protection Regulation</a> (GDPR) in Europe.</p> <p>Lawmakers around the world have realized the severity of the situation and several different personal data and privacy regulations have been introduced such as the <a href="https://www.oag.ca.gov/privacy/ccpa">California Consumer Privacy Act</a> (CCPA) in the United States and the <a href="https://ico.org.uk/for-organisations/guide-to-pecr/">Privacy and Electronic Communications Regulations</a> (PECR) in the United Kingdom.</p> <p>Google Analytics collects a lot of personal data and it is a potential liability for your site. Many website owners fail to do this, but you should and must disclose to your visitors your use of Google Analytics to track them.</p> <p>Here’s an independent <a href="https://plausible.io/blog/legal-assessment-gdpr-eprivacy">legal assessment on GDPR-compliance of Plausible and Google Analytics</a> written by an experienced data protection expert and lawyer.</p> <p>Since January 2022, several European Data Protection Authorities have decided that the use of <a href="https://plausible.io/blog/google-analytics-illegal">Google Analytics violates GDPR</a>. These include Austria, France, Italy, Denmark, Finland, Norway and Sweden. These decisions are regarding EEA-US data transfers.</p> <p>All of the visitor data that Plausible tracks and collects is exclusively processed on servers and cloud infrastructure owned and operated by European providers. This ensures that all of the website data is being covered by the European Union’s strict laws on data privacy.</p> <p>You don’t have to worry about Schrems II and that it invalidates the EU-US Privacy Shield when using Plausible. Your website data never leaves the EU.</p> <h3 id="compromising-the-user-experience-of-your-website-visitors">Compromising the user experience of your website visitors</h3> <p>When you’re using Google Analytics, you’re making the user experience on your site more inconvenient. To abide by the privacy regulations, you need to compromise the visitor experience by displaying annoying <a href="https://plausible.io/blog/cookie-consent-banners">cookie banners</a> and GDPR or CCPA consent notices. You also need to present comprehensive privacy policy in regard to analytics tracking.</p> <p>By using Plausible, you don’t need to have any GDPR, CCPA, PECR or cookie prompts anymore and you don’t need a complex privacy policy about analytics either. By using Plausible, you are not using cookies and you are not tracking any personal data after all. Your visitors can enjoy your site without any annoyances and distractions.</p> <p>We’re happy to provide information on how Plausible is built to help you comply with the different privacy regulations. We encourage you to discuss specific issues with your lawyer to help you decide whether our service allows you to fulfill the legal requirements that apply to you.</p> <h3 id="improved-data-accuracy">Improved data accuracy</h3> <p>With Plausible, you not only count visitors who reject the GDPR consent banner but you also gain the advantage of several built-in measures designed to improve the accuracy of your statistics:</p> <ul> <li>Known referrer spam domains and traffic originating from data centers is filtered out. We exclude ~32K data center IP ranges (i.e. a lot of bot IP addresses) by default, preventing bot traffic from inflating your stats. For eg., Cookiebot CMP users see a constant spike in their direct traffic because their sites are scanned constantly by the Cookiebot’s bots, requiring manual exclusions in GA4. There are other similar instances, but Plausible handles them all automatically for you.</li> <li>We attempt to uncover traffic originating from Android apps which is traditionally categorized as “Direct / None” in Google Analytics. For sites with significant mobile traffic, this recovers 10% or more previously unattributed traffic from apps like Gmail, Slack and Telegram</li> <li>Visitors that use VPN services and the Tor browser are grouped under the “Anonymous VPN Service” entry in the Countries list to eliminate the noise that these services add to the locations report</li> </ul> <h3 id="avoiding-the-adblockers">Avoiding the adblockers</h3> <p>Many people have got enough of banner advertising, retargeting and remarketing messages and behavioral profiling so they choose to block some of these distractions.</p> <p>Google Analytics script is impacted by browsers such as <a href="https://www.mozilla.org/en-US/firefox/new/">Firefox</a> and <a href="https://plausible.io/blog/safari-privacy-report">Safari</a>. With tech-savvy audiences, the level of people <a href="https://plausible.io/blog/google-analytics-adblockers-missing-data">blocking Google Analytics</a> gets up to 60%.</p> <p>Plausible is not a part of the adtech industry. It doesn’t track any personal data whatsoever, doesn’t use cookies and doesn’t play any part in the profiling of personal behaviors around the web so we’re not usually blocked by the browsers.</p> <p>You also have the option to proxy our script from your domain name as a <a href="https://plausible.io/docs/proxy/introduction">first party connection</a> to bypass any adblockers.</p> <p>With Plausible, you can count visitors who reject the GDPR consent banner and those who use adblockers which leads to a much higher accuracy in your stats. <a href="https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/">An independent study on GA4’s data accuracy</a> found that when consent banners are displayed, GA4 fails to capture an average of 55.6% of the traffic compared to Plausible.</p> <h3 id="increasing-the-page-weight-and-the-loading-time">Increasing the page weight and the loading time</h3> <p>Analytics scripts have a performance impact on the page weight and the loading time speed of a website. Plausible Analytics is a <a href="https://plausible.io/lightweight-web-analytics">lightweight web analytics</a> tool that aims to provide you with all the essential website traffic insights without a negative impact on the web speed.</p> <p>Plausible Analytics script is more than 75 times smaller than a typical Google Analytics script. By using Plausible Analytics, you will reduce your page weight and your site will load faster too.</p> <h3 id="a-public-roadmap-driven-by-the-community">A public roadmap driven by the community</h3> <p>With Plausible you can be a part of the development. Take a look at our <a href="https://plausible.io/roadmap">public roadmap</a> which itself is defined by our community. You can leave your feedback and have your say on metrics and features we should be adding next to the product.</p> <p>Google, on the other hand, is notorious for not listening to their users, not providing any way to reach the customer support to get help and even by shutting down products that millions of people love.</p> <h3 id="david-vs-goliath">David vs Goliath</h3> <p>Google Analytics is installed on and is tracking website traffic on <a href="https://w3techs.com/technologies/history_overview/traffic_analysis">85% of all websites</a>. A majority of web traffic is tracked by a single company. And that one company is also the largest advertising company in the world. What could possibly go wrong?</p> <p>Plausible, on the other hand, is not created by one of the largest companies in the world and is not run by a huge team. By using Plausible, you will support indie-developers, indie-businesses and the independent web. You can learn more <a href="https://plausible.io/about">about us</a>.</p> <h2 id="why-isnt-plausible-free-while-google-analytics-is-free">Why isn’t Plausible free while Google Analytics is free?</h2> <blockquote> <p>All this sounds great but Google Analytics is free to use. Why isn’t Plausible free too?</p> </blockquote> <p>Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements.</p> <p>Plausible has no part in that business model. No personal data is being collected and analyzed either. With Plausible, you fully own and control all of the data and it is not being shared with or sold to any third-parties.</p> <p>Plausible is independently owned and developed. To keep the project going and to stay in business we need to charge a fee.</p> <h2 id="why-is-plausible-a-great-google-analytics-alternative">Why is Plausible a great Google Analytics alternative?</h2> <p>Plausible is a simple and privacy-friendly alternative to Google Analytics. It is an independent, open source and transparent analytics tool.</p> <p>Plausible is here to provide you all the valuable website traffic insights at a glance while respecting the privacy of your visitors, being compliant with GDPR, CCPA and other privacy regulations, and without compromising the user experience.</p> <p>Do you have a website or a business? Give Plausible a chance. <a href="https://plausible.io/register">Sign up for a 30-day free trial</a> with no obligations and explore our simple and privacy-friendly website analytics dashboard.</p> <p>You can even <a href="https://plausible.io/docs/google-analytics-import">import your historical Google Analytics stats</a> into Plausible.</p> </div> </article> <div class="bg-gray-50 pb-12"> <div class="container mx-auto py-12 lg:py-16 lg:flex lg:items-center lg:justify-between border-t-2 border-gray-100"> <h3 class="text-3xl leading-9 font-extrabold tracking-tight text-gray-900 sm:text-4xl sm:leading-10"> Ready to dive in? <br/> <span class="text-indigo-600">Start your free trial today.</span> </h3> <div class="mt-8 flex lg:flex-shrink-0 lg:mt-0"> <div class="inline-flex rounded-md shadow"> <a href="/register" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-white bg-indigo-600 hover:bg-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Get started </a> </div> <div class="ml-3 inline-flex rounded-md shadow"> <a href="/plausible.io" class="inline-flex items-center justify-center px-5 py-3 border border-transparent text-base leading-6 font-medium rounded-md text-indigo-600 bg-white hover:text-indigo-500 focus:outline-none focus:shadow-outline transition duration-150 ease-in-out"> Live demo </a> </div> </div> </div> </div> <div class="bg-gray-50 pb-20 px-4 sm:px-6 lg:pb-28 lg:px-8"> <div class="relative container"> <div class="mt-6 grid gap-16 border-t-2 border-gray-100 pt-10 lg:grid-cols-2 lg:col-gap-5 lg:row-gap-12"> <div> <a href="/vs-cloudflare-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Cloudflare Web Analytics vs Plausible Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Cloudflare Web Analytics is a new player on the simple, privacy-first and de-Googled web analytics market.</p> </p> <div class="mt-3"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/data-policy" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: GDPR, CCPA and cookie law compliant site analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of the website visitors.</p> </p> <div class="mt-3"> <a href="/data-policy" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/white-label-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">How to offer a white label web analytics dashboard powered by Plausible</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve made it easy for you to provide or resell a white label version of our simple and privacy-centric web analytics dashboard to your customers. We’ve built several features to make it easy to integrate web analytics powered by Plausible (but without our branding) directly into your user interface.</p> </p> <div class="mt-3"> <a href="/white-label-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/lightweight-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Lightweight web analytics tool that doesn't slow down your site</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics script is lightweight. It’s much smaller than the Google Analytics Global Site Tag. Plausible will reduce your page weight and will prevent your site from loading slow.</p> </p> <div class="mt-3"> <a href="/lightweight-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/open-source-website-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Open source Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source, simple, lightweight and privacy-friendly Google Analytics alternative. One aspect that makes Plausible different from many of the other web analytics tools such as Google Analytics is the fact that Plausible is open source software. Let’s take a look at what that means exactly.</p> </p> <div class="mt-3"> <a href="/open-source-website-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/wordpress-analytics-plugin" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy-first web analytics plugin for WordPress</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics plugin for WordPress that is an easy to use, lightweight and privacy-friendly Google Analytics alternative.</p> </p> <div class="mt-3"> <a href="/wordpress-analytics-plugin" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/privacy-focused-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Privacy focused Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Even though the purpose of <a href="https://plausible.io">Plausible Analytics</a> is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of your website visitors.</p> </p> <div class="mt-3"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/self-hosted-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Self-Hosted Google Analytics alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Plausible Analytics is an open source web analytics tool. Our mission is to reduce corporate surveillance by making a useful and privacy-friendly website analytics tool that doesn’t come from the adtech world.</p> </p> <div class="mt-3"> <a href="/self-hosted-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/most-accurate-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: The more accurate alternative to Google Analytics</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>“Every number in your Google Analytics account is wrong.” That is exactly what an independent <a href="https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/">study</a> recently done by Orbit Media found. </p> </p> <div class="mt-3"> <a href="/most-accurate-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-ecommerce-saas" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Easy to use, actionable and privacy-compliant analytics for ecommerce and startups</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p><a href="https://plausible.io/">Plausible Analytics</a> helps ecommerce and SaaS startups get some actionable data to make better decisions. At the same time, their visitors keep having a privacy-friendly and enjoyable experience.</p> </p> <div class="mt-3"> <a href="/for-ecommerce-saas" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/simple-web-analytics" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Simple web analytics tool you can use to measure site traffic</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The goal of <a href="https://plausible.io/">Plausible Analytics</a> is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard.</p> </p> <div class="mt-3"> <a href="/simple-web-analytics" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/vs-matomo" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">What makes Plausible a great Matomo alternative</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. Matomo is installed on 1.9% of all websites and this is an amazing success for a great open source web analytics project.</p> </p> <div class="mt-3"> <a href="/vs-matomo" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/giving-back" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">We've collected $78,000 in the two years of our donation fund</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>We’ve managed to collect $78,000 over the two years of this initiative and have made donations to different projects including the Red Cross, the Erlang Ecosystem Foundation, the Sea Shepherd, the Ocean Cleanup and the Mossy Earth.</p> </p> <div class="mt-3"> <a href="/giving-back" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-bloggers-creators" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for bloggers and content creators</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>Many people create content on their personal websites and blogs. There are many motivations behind this. Some use it like a diary, some as a hobby, or as a way to connect to other people, as a way to build an audience, make money and even improve their career opportunities.</p> </p> <div class="mt-3"> <a href="/for-bloggers-creators" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/for-freelancers-agencies" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Website analytics platform for freelancers and agencies</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>One of the use cases <a href="https://plausible.io/">Plausible Analytics</a> was specifically designed for are the freelancers and agencies who work with clients developing their websites, communication and marketing practices.</p> </p> <div class="mt-3"> <a href="/for-freelancers-agencies" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> <div> <a href="/audience-segmentation" class="block"> <h3 class="mt-2 text-xl leading-7 font-semibold text-gray-900">Plausible: Powerful audience segmentation and visitor analysis</h3> </a> <p class="mt-3 text-base leading-6 text-gray-500"> <p>The one thing that has always helped Plausible grow is sticking to the needs of a specific set of audience. When we started as a simple-enough and privacy-first way of tracking website traffic, we automatically started appealing to individual creators.</p> </p> <div class="mt-3"> <a href="/audience-segmentation" class="text-base leading-6 font-semibold text-indigo-600 hover:text-indigo-500 transition ease-in-out duration-150"> Read more </a> </div> </div> </div> </div> </div> </main><div class="bg-gray-800"> <div class="container py-12 px-4 sm:px-6 lg:py-16 lg:px-8"> <div class="xl:grid xl:grid-cols-3 xl:gap-8"> <div class="my-8 xl:my-0"> <h4 class="leading-5 font-semibold tracking-wider text-gray-300"> <img src="/assets/images/icon/plausible_logo_dark.svg" class="inline-block w-44 mr-1"/> </h4> <p class="mt-4 text-gray-400 text-base leading-6"> Made and hosted in the EU <span class="text-lg">🇪🇺</span><br/> Solely funded by our subscribers.<br/> </p> </div> <div class="grid grid-cols-2 gap-8 xl:col-span-2"> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Why Plausible? </h4> <ul class="mt-4"> <li> <a href="/simple-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Simple metrics </a> </li> <li class="mt-4"> <a href="/lightweight-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Lightweight script </a> </li> <li class="mt-4"> <a href="/privacy-focused-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy focused </a> </li> <li class="mt-4"> <a href="/open-source-website-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Open source </a> </li> <li class="mt-4"> <a href="/most-accurate-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> Accurate analytics </a> </li> <li class="mt-4"> <a href="/audience-segmentation" class="text-base leading-6 text-gray-300 hover:text-white"> Visitor segmentation </a> </li> <li class="mt-4"> <a href="/for-ecommerce-saas" class="text-base leading-6 text-gray-300 hover:text-white"> Ecommerce tracking </a> </li> <li class="mt-4"> <a href="/white-label-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> White label </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Comparisons </h4> <ul class="mt-4"> <li> <a href="/vs-google-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Google Analytics </a> </li> <li class="mt-4"> <a href="/vs-matomo" class="text-base leading-6 text-gray-300 hover:text-white"> vs Matomo </a> </li> <li class="mt-4"> <a href="/vs-cloudflare-web-analytics" class="text-base leading-6 text-gray-300 hover:text-white"> vs Cloudflare </a> </li> </ul> </div> </div> <div class="md:grid md:grid-cols-2 md:gap-8"> <div> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Community </h4> <ul class="mt-4"> <li> <a href="/changelog" class="text-base leading-6 text-gray-300 hover:text-white"> What's new </a> </li> <li class="mt-4"> <a target="_blank" href="/status" class="text-base leading-6 text-gray-300 hover:text-white"> Status </a> </li> <li class="mt-4"> <a href="/blog" class="text-base leading-6 text-gray-300 hover:text-white"> Blog </a> </li> <li class="mt-4"> <a href="/docs" class="text-base leading-6 text-gray-300 hover:text-white"> Documentation </a> </li> <li class="mt-4"> <a target="_blank" href="https://github.com/plausible/analytics" class="text-base leading-6 text-gray-300 hover:text-white"> GitHub </a> </li> <li class="mt-4"> <a target="_blank" href="https://twitter.com/plausiblehq" class="text-base leading-6 text-gray-300 hover:text-white"> Twitter </a> </li> <li class="mt-4"> <a target="_blank" rel="me" href="https://fosstodon.org/@plausible" class="text-base leading-6 text-gray-300 hover:text-white"> Mastodon </a> </li> <li class="mt-4"> <a target="_blank" href="https://www.linkedin.com/company/plausible-analytics/" class="text-base leading-6 text-gray-300 hover:text-white"> LinkedIn </a> </li> </ul> </div> <div class="mt-12 md:mt-0"> <h4 class="text-sm leading-5 font-semibold tracking-wider text-gray-400 uppercase"> Company </h4> <ul class="mt-4"> <li class="mt-4"> <a href="/about" class="text-base leading-6 text-gray-300 hover:text-white"> About </a> </li> <li class="mt-4"> <a href="/contact" class="text-base leading-6 text-gray-300 hover:text-white"> Contact </a> </li> <li class="mt-4"> <a href="/privacy" class="text-base leading-6 text-gray-300 hover:text-white"> Privacy </a> </li> <li class="mt-4"> <a href="/data-policy" class="text-base leading-6 text-gray-300 hover:text-white"> Data policy </a> </li> <li class="mt-4"> <a href="/terms" class="text-base leading-6 text-gray-300 hover:text-white"> Terms </a> </li> <li class="mt-4"> <a href="/dpa" class="text-base leading-6 text-gray-300 hover:text-white"> DPA </a> </li> <li class="mt-4"> <a href="/security" class="text-base leading-6 text-gray-300 hover:text-white"> Security </a> </li> <li class="mt-4"> <a href="/imprint" class="text-base leading-6 text-gray-300 hover:text-white"> Imprint </a> </li> </ul> </div> </div> </div> </div> </div> </div> <script> </script> <script type="text/javascript" src="/assets/js/alpine.js?v=1732104758" defer></script> <script type="text/javascript" src="/assets/js/index.js?v=1732104758" defer></script> </body> </html>