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id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-36805 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-government category-interviews"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/sergio-jimenez-interview/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/08/8.-Sergio-Jimenez_blog-cover_nobgr-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwik.pro/wp-content/uploads/2021/08/8.-Sergio-Jimenez_blog-cover_nobgr-1.png 620w, https://piwik.pro/wp-content/uploads/2021/08/8.-Sergio-Jimenez_blog-cover_nobgr-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2021-09-07T06:46:53+01:00">September 7, 2021</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/sergio-jimenez-interview/" target="_self" >Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Maciej Zawadziński: How would you define modern citizens? What differentiates them from the kinds of citizens that preceded them? What do modern citizens expect from interactions with the public sector? Sergio Jiménez: Current citizens are the fruit of a 30 or 40 year-long process. We can’t understand them without a reference to the early 80s…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/sergio-jimenez-interview/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-36733 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-government category-interviews"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/fleur-niels-interview/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/08/8.-Fleur-Boesenkool-Niels-Dekker_blog-cover_nobgr-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Fleur Boesenkool & Niels Dekker: Great public sector websites give visitors a peace of mind" style="object-fit:cover;" decoding="async" srcset="https://piwik.pro/wp-content/uploads/2021/08/8.-Fleur-Boesenkool-Niels-Dekker_blog-cover_nobgr-1.png 620w, https://piwik.pro/wp-content/uploads/2021/08/8.-Fleur-Boesenkool-Niels-Dekker_blog-cover_nobgr-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2021-08-17T06:16:28+01:00">August 17, 2021</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/fleur-niels-interview/" target="_self" >Fleur Boesenkool & Niels Dekker: Great public sector websites give visitors a peace of mind</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Maciej Zawadziński: You work with both commercial customers and the public sector. Do you see any differences between how organizations from the sectors build their websites? Niels Dekker: What I like about public sector websites is that they give the visitor peace of mind. I always advise to embrace this feeling when optimizing a website.…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/fleur-niels-interview/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-36441 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-government category-interviews"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/toon-vuursteen-interview/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/07/6.-Toon-Vuursteen_blog-cover_nobgr-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government" style="object-fit:cover;" decoding="async" srcset="https://piwik.pro/wp-content/uploads/2021/07/6.-Toon-Vuursteen_blog-cover_nobgr-2.png 620w, https://piwik.pro/wp-content/uploads/2021/07/6.-Toon-Vuursteen_blog-cover_nobgr-2-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2021-07-20T06:15:21+01:00">July 20, 2021</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/toon-vuursteen-interview/" target="_self" >Toon Vuursteen: Citizens are used to a smooth digital interaction with commercial companies and they expect the same from their government</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Maciej Zawadziński: The private sector is often used as a benchmark in evaluating the online presence of government organizations. Public institutions work very differently than companies, so what is the point of doing that? Toon Vuursteen: I always advise public institutions not to take the private sector as an example too much. Of course, there…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/toon-vuursteen-interview/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-35249 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-government"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/web-analytics-for-governments-part-3/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/03/360-government-orange-blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Web analytics for governments part 3: Working with operational KPIs" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2021/03/360-government-orange-blog-2.png 620w, https://piwik.pro/wp-content/uploads/2021/03/360-government-orange-blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2021-03-24T10:29:05+01:00">March 24, 2021</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/web-analytics-for-governments-part-3/" target="_self" >Web analytics for governments part 3: Working with operational KPIs</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of GBBO. From this…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/web-analytics-for-governments-part-3/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-34386 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-government category-use-cases"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/web-analytics-for-governments-part-2/" target="_self" ><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2020/12/360-government-purple-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Web analytics for governments part 2: How to work with strategic & tactical goals" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2020/12/360-government-purple-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2020/12/360-government-purple-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2020-12-15T16:05:17+01:00">December 15, 2020</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/web-analytics-for-governments-part-2/" target="_self" >Web analytics for governments part 2: How to work with strategic & tactical goals</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of GBBO, an agency specialized…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/web-analytics-for-governments-part-2/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-32271 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-government"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/web-analytics-for-governments/" target="_self" ><img width="1165" height="758" src="https://piwik.pro/wp-content/uploads/2020/07/2020-07-01_Web-analytics-for-governments-The-framework-for-setting-the-right-KPIs-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Web analytics for governments: The framework for setting the right KPIs" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2020/07/2020-07-01_Web-analytics-for-governments-The-framework-for-setting-the-right-KPIs-1.png 1165w, https://piwik.pro/wp-content/uploads/2020/07/2020-07-01_Web-analytics-for-governments-The-framework-for-setting-the-right-KPIs-1-300x195.png 300w, https://piwik.pro/wp-content/uploads/2020/07/2020-07-01_Web-analytics-for-governments-The-framework-for-setting-the-right-KPIs-1-1024x666.png 1024w, https://piwik.pro/wp-content/uploads/2020/07/2020-07-01_Web-analytics-for-governments-The-framework-for-setting-the-right-KPIs-1-768x500.png 768w" sizes="auto, (max-width: 1165px) 100vw, 1165px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2020-07-06T07:00:00+01:00">July 6, 2020</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/web-analytics-for-governments/" target="_self" >Web analytics for governments: The framework for setting the right KPIs</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">One of the main goals of the public sector institutions has always been to be transparent and give citizens consistent access to public services and information. At the same time, it’s necessary to optimize costs, improve efficiency and better allocate resources. What has changed is that now institutions deal with many of these tasks through…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/web-analytics-for-governments/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-17653 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-government"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/web-analytics-government-public-sector-5-arguments-consider/" target="_self" ><img width="770" height="300" src="https://piwik.pro/wp-content/uploads/2018/03/web-analytics-government-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Web Analytics for Government and the Public Sector: 5 Arguments to Consider" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2018/03/web-analytics-government-1.png 770w, https://piwik.pro/wp-content/uploads/2018/03/web-analytics-government-1-300x117.png 300w, https://piwik.pro/wp-content/uploads/2018/03/web-analytics-government-1-768x299.png 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2018-03-05T09:00:00+01:00">March 5, 2018</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/web-analytics-government-public-sector-5-arguments-consider/" target="_self" >Web Analytics for Government and the Public Sector: 5 Arguments to Consider</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Do government agencies know the path that leads to efficient and compliant web analytics tracking? Hopefully this is a rhetorical question. However, if it’s not, then it’s high time to find a convenient and safe way there. You can expect some bumps in the road, whether in the form of technical constraints or the challenges…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/web-analytics-government-public-sector-5-arguments-consider/">Read more</a></p></div></div> </div> </div> </li><li class="wp-block-post post-12985 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-government"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/choose-web-analytics-for-governments/" target="_self" ><img width="770" height="300" src="https://piwik.pro/wp-content/uploads/2017/05/How-to-choose-the-right-web-analytics-1-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How to Choose the Right Web Analytics for a Governmental Organization" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwik.pro/wp-content/uploads/2017/05/How-to-choose-the-right-web-analytics-1-1.jpg 770w, https://piwik.pro/wp-content/uploads/2017/05/How-to-choose-the-right-web-analytics-1-1-300x117.jpg 300w, https://piwik.pro/wp-content/uploads/2017/05/How-to-choose-the-right-web-analytics-1-1-768x299.jpg 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2017-05-25T11:25:00+01:00">May 25, 2017</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwik.pro/blog/choose-web-analytics-for-governments/" target="_self" >How to Choose the Right Web Analytics for a Governmental Organization</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">No matter if you are a hi-tech company or a government, your organization is shaped and powered by technology. The choice of it may be, however, difficult for governmental organizations, which on the one hand breathe rigid procedures and, on the other hand, face cost limitations. Both factors can prove to be effective deterrents from…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/choose-web-analytics-for-governments/">Read more</a></p></div></div> </div> </div> </li></ul> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="border-top-color:var(--wp--preset--color--grey-40);border-top-width:1px;padding-top:var(--wp--preset--spacing--16)"></div> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <form role="search" method="get" action="/" class="wp-block-search__no-button wp-block-search"><label class="wp-block-search__label screen-reader-text" for="wp-block-search__input-3">Search</label><div class="wp-block-search__inside-wrapper "><input class="wp-block-search__input" id="wp-block-search__post-type" placeholder="Search" value="" type="search" name="s" 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