CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8" /> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <meta name="description" content="Read our comparison of the 7 most popular tag manager (TMS) vendors to find the best Tag Management System for your organization." /> <link rel="canonical" href="https://piwik.pro/blog/tag-manager-comparison/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="70-point comparison of 7 tag managers" /> <meta property="og:description" content="Read our comparison of the 7 most popular tag manager (TMS) vendors to find the best Tag Management System for your organization." /> <meta property="og:url" content="https://piwik.pro/blog/tag-manager-comparison/" /> <meta property="og:site_name" content="Piwik PRO" /> <meta property="article:publisher" content="https://www.facebook.com/PiwikPRO/" /> <meta property="article:published_time" content="2022-11-23T07:47:13+00:00" /> <meta property="article:modified_time" content="2024-09-19T11:38:45+00:00" /> <meta property="og:image" content="https://piwik.pro/wp-content/uploads/2020/03/1200x630-Facebook-1.png" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Małgorzata Poddębniak" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@piwikpro" /> <meta name="twitter:site" content="@piwikpro" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Małgorzata Poddębniak" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="45 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://piwik.pro/blog/tag-manager-comparison/#article","isPartOf":{"@id":"https://piwik.pro/blog/tag-manager-comparison/"},"author":{"name":"Małgorzata Poddębniak","@id":"https://piwik.pro/#/schema/person/d3cee78e4232ca0eedf2f67d45e585be"},"headline":"70-point comparison of 7 tag managers","datePublished":"2022-11-23T07:47:13+00:00","dateModified":"2024-09-19T11:38:45+00:00","mainEntityOfPage":{"@id":"https://piwik.pro/blog/tag-manager-comparison/"},"wordCount":1819,"publisher":{"@id":"https://piwik.pro/#organization"},"image":{"@id":"https://piwik.pro/blog/tag-manager-comparison/#primaryimage"},"thumbnailUrl":"https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1.png","articleSection":["Comparisons","Product best practices","Tag Manager"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://piwik.pro/blog/tag-manager-comparison/","url":"https://piwik.pro/blog/tag-manager-comparison/","name":"70-point comparison of 7 tag managers - Piwik PRO","isPartOf":{"@id":"https://piwik.pro/#website"},"primaryImageOfPage":{"@id":"https://piwik.pro/blog/tag-manager-comparison/#primaryimage"},"image":{"@id":"https://piwik.pro/blog/tag-manager-comparison/#primaryimage"},"thumbnailUrl":"https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1.png","datePublished":"2022-11-23T07:47:13+00:00","dateModified":"2024-09-19T11:38:45+00:00","description":"Read our comparison of the 7 most popular tag manager (TMS) vendors to find the best Tag Management System for your organization.","breadcrumb":{"@id":"https://piwik.pro/blog/tag-manager-comparison/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://piwik.pro/blog/tag-manager-comparison/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://piwik.pro/blog/tag-manager-comparison/#primaryimage","url":"https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1.png","contentUrl":"https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1.png","width":1200,"height":775},{"@type":"BreadcrumbList","@id":"https://piwik.pro/blog/tag-manager-comparison/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://piwik.pro/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://piwik.pro/blog/"},{"@type":"ListItem","position":3,"name":"70-point comparison of 7 tag managers"}]},{"@type":"WebSite","@id":"https://piwik.pro/#website","url":"https://piwik.pro/","name":"Piwik PRO","description":"","publisher":{"@id":"https://piwik.pro/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://piwik.pro/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://piwik.pro/#organization","name":"Piwik PRO","alternateName":"Take control of your data","url":"https://piwik.pro/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://piwik.pro/#/schema/logo/image/","url":"","contentUrl":"","caption":"Piwik PRO"},"image":{"@id":"https://piwik.pro/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/PiwikPRO/","https://x.com/piwikpro","https://www.linkedin.com/company/piwik-pro/"]},{"@type":"Person","@id":"https://piwik.pro/#/schema/person/d3cee78e4232ca0eedf2f67d45e585be","name":"Małgorzata Poddębniak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://piwik.pro/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/4bad4003c6c60a429e1175dbafaad1ac?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/4bad4003c6c60a429e1175dbafaad1ac?s=96&d=mm&r=g","caption":"Małgorzata Poddębniak"},"url":"https://piwik.pro/blog/author/mpoddebniak/"}]}</script>  <title>70-point comparison of 7 tag managers - Piwik PRO</title> <link rel="alternate" type="application/rss+xml" title="Piwik PRO » Feed" href="https://piwik.pro/feed/" /> <link rel="alternate" type="application/rss+xml" title="Piwik PRO » Comments Feed" href="https://piwik.pro/comments/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/piwik.pro\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <link rel='stylesheet' id='pp-tooltip-style-css' href='https://piwik.pro/wp-content/plugins/pp-block-tooltip/build/style-index.css?ver=6.7' media='all' /> <style id='wp-block-paragraph-inline-css'> .is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em}p.has-drop-cap.has-background{overflow:hidden}:root :where(p.has-background){padding:1.25em 2.375em}:where(p.has-text-color:not(.has-link-color)) a{color:inherit}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg} </style> <link rel='stylesheet' id='wp-block-image-css' href='https://piwik.pro/wp-includes/blocks/image/style.min.css?ver=6.7' media='all' /> <style id='wp-block-group-inline-css'> .wp-block-group{box-sizing:border-box}:where(.wp-block-group.wp-block-group-is-layout-constrained){position:relative} </style> <style id='piwikpro-link-style-inline-css'> /*!***************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***! \***************************************************************************************************************************************************************************************************************************************/ .pp-link { display: table; } .pp-link.pp-link--wide { width: 100%; } /*# sourceMappingURL=style-index.css.map*/ </style> <style id='wp-block-navigation-link-inline-css'> .wp-block-navigation .wp-block-navigation-item__label{overflow-wrap:break-word}.wp-block-navigation .wp-block-navigation-item__description{display:none}.link-ui-tools{border-top:1px solid #f0f0f0;padding:8px}.link-ui-block-inserter{padding-top:8px}.link-ui-block-inserter__back{margin-left:8px;text-transform:uppercase} </style> <link rel='stylesheet' id='wp-block-navigation-css' href='https://piwik.pro/wp-includes/blocks/navigation/style.min.css?ver=6.7' media='all' /> <style id='wp-block-button-inline-css'> .wp-block-button__link{box-sizing:border-box;cursor:pointer;display:inline-block;text-align:center;word-break:break-word}.wp-block-button__link.aligncenter{text-align:center}.wp-block-button__link.alignright{text-align:right}:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none}.wp-block-button[style*=text-decoration] .wp-block-button__link{text-decoration:inherit}.wp-block-buttons>.wp-block-button.has-custom-width{max-width:none}.wp-block-buttons>.wp-block-button.has-custom-width .wp-block-button__link{width:100%}.wp-block-buttons>.wp-block-button.has-custom-font-size .wp-block-button__link{font-size:inherit}.wp-block-buttons>.wp-block-button.wp-block-button__width-25{width:calc(25% - var(--wp--style--block-gap, .5em)*.75)}.wp-block-buttons>.wp-block-button.wp-block-button__width-50{width:calc(50% - var(--wp--style--block-gap, .5em)*.5)}.wp-block-buttons>.wp-block-button.wp-block-button__width-75{width:calc(75% - var(--wp--style--block-gap, .5em)*.25)}.wp-block-buttons>.wp-block-button.wp-block-button__width-100{flex-basis:100%;width:100%}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-25{width:25%}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-50{width:50%}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-75{width:75%}.wp-block-button.is-style-squared,.wp-block-button__link.wp-block-button.is-style-squared{border-radius:0}.wp-block-button.no-border-radius,.wp-block-button__link.no-border-radius{border-radius:0!important}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-text-color)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-text-color)){color:currentColor}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-background)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-background)){background-color:initial;background-image:none} </style> <style id='wp-block-buttons-inline-css'> .wp-block-buttons.is-vertical{flex-direction:column}.wp-block-buttons.is-vertical>.wp-block-button:last-child{margin-bottom:0}.wp-block-buttons>.wp-block-button{display:inline-block;margin:0}.wp-block-buttons.is-content-justification-left{justify-content:flex-start}.wp-block-buttons.is-content-justification-left.is-vertical{align-items:flex-start}.wp-block-buttons.is-content-justification-center{justify-content:center}.wp-block-buttons.is-content-justification-center.is-vertical{align-items:center}.wp-block-buttons.is-content-justification-right{justify-content:flex-end}.wp-block-buttons.is-content-justification-right.is-vertical{align-items:flex-end}.wp-block-buttons.is-content-justification-space-between{justify-content:space-between}.wp-block-buttons.aligncenter{text-align:center}.wp-block-buttons:not(.is-content-justification-space-between,.is-content-justification-right,.is-content-justification-left,.is-content-justification-center) .wp-block-button.aligncenter{margin-left:auto;margin-right:auto;width:100%}.wp-block-buttons[style*=text-decoration] .wp-block-button,.wp-block-buttons[style*=text-decoration] .wp-block-button__link{text-decoration:inherit}.wp-block-buttons.has-custom-font-size .wp-block-button__link{font-size:inherit}.wp-block-button.aligncenter{text-align:center} </style> <style id='wp-block-post-title-inline-css'> .wp-block-post-title{box-sizing:border-box;word-break:break-word}.wp-block-post-title :where(a){display:inline-block;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;text-decoration:inherit} </style> <style id='wp-block-post-terms-inline-css'> .wp-block-post-terms{box-sizing:border-box}.wp-block-post-terms .wp-block-post-terms__separator{white-space:pre-wrap} </style> <style id='wp-block-post-author-name-inline-css'> .wp-block-post-author-name{box-sizing:border-box} </style> <style id='wp-block-post-featured-image-inline-css'> .wp-block-post-featured-image{margin-left:0;margin-right:0}.wp-block-post-featured-image a{display:block;height:100%}.wp-block-post-featured-image :where(img){box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom;width:100%}.wp-block-post-featured-image.alignfull img,.wp-block-post-featured-image.alignwide img{width:100%}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim{background-color:#000;inset:0;position:absolute}.wp-block-post-featured-image{position:relative}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-gradient{background-color:initial}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-0{opacity:0}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-10{opacity:.1}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-20{opacity:.2}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-30{opacity:.3}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-40{opacity:.4}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-50{opacity:.5}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-60{opacity:.6}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-70{opacity:.7}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-80{opacity:.8}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-90{opacity:.9}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-100{opacity:1}.wp-block-post-featured-image:where(.alignleft,.alignright){width:100%} </style> <style id='wp-block-columns-inline-css'> .wp-block-columns{align-items:normal!important;box-sizing:border-box;display:flex;flex-wrap:wrap!important}@media (min-width:782px){.wp-block-columns{flex-wrap:nowrap!important}}.wp-block-columns.are-vertically-aligned-top{align-items:flex-start}.wp-block-columns.are-vertically-aligned-center{align-items:center}.wp-block-columns.are-vertically-aligned-bottom{align-items:flex-end}@media (max-width:781px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:100%!important}}@media (min-width:782px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:0;flex-grow:1}.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column[style*=flex-basis]{flex-grow:0}}.wp-block-columns.is-not-stacked-on-mobile{flex-wrap:nowrap!important}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column{flex-basis:0;flex-grow:1}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column[style*=flex-basis]{flex-grow:0}:where(.wp-block-columns){margin-bottom:1.75em}:where(.wp-block-columns.has-background){padding:1.25em 2.375em}.wp-block-column{flex-grow:1;min-width:0;overflow-wrap:break-word;word-break:break-word}.wp-block-column.is-vertically-aligned-top{align-self:flex-start}.wp-block-column.is-vertically-aligned-center{align-self:center}.wp-block-column.is-vertically-aligned-bottom{align-self:flex-end}.wp-block-column.is-vertically-aligned-stretch{align-self:stretch}.wp-block-column.is-vertically-aligned-bottom,.wp-block-column.is-vertically-aligned-center,.wp-block-column.is-vertically-aligned-top{width:100%} </style> <style id='wp-block-heading-inline-css'> h1.has-background,h2.has-background,h3.has-background,h4.has-background,h5.has-background,h6.has-background{padding:1.25em 2.375em}h1.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h1.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h2.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h2.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h3.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h3.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h4.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h4.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h5.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h5.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h6.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h6.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]){rotate:180deg} </style> <style id='wp-block-list-inline-css'> ol,ul{box-sizing:border-box}:root :where(.wp-block-list.has-background){padding:1.25em 2.375em} </style> <style id='wp-block-table-inline-css'> .wp-block-table{overflow-x:auto}.wp-block-table table{border-collapse:collapse;width:100%}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{border:1px solid;padding:.5em}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef}.wp-block-table.is-style-stripes{background-color:initial;border-bottom:1px solid #f0f0f0;border-collapse:inherit;border-spacing:0}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:#0000}.wp-block-table .has-border-color td,.wp-block-table .has-border-color th,.wp-block-table .has-border-color tr,.wp-block-table .has-border-color>*{border-color:inherit}.wp-block-table table[style*=border-top-color] tr:first-child,.wp-block-table table[style*=border-top-color] tr:first-child td,.wp-block-table table[style*=border-top-color] tr:first-child th,.wp-block-table table[style*=border-top-color]>*,.wp-block-table table[style*=border-top-color]>* td,.wp-block-table table[style*=border-top-color]>* th{border-top-color:inherit}.wp-block-table table[style*=border-top-color] tr:not(:first-child){border-top-color:initial}.wp-block-table table[style*=border-right-color] td:last-child,.wp-block-table table[style*=border-right-color] th,.wp-block-table table[style*=border-right-color] tr,.wp-block-table table[style*=border-right-color]>*{border-right-color:inherit}.wp-block-table table[style*=border-bottom-color] tr:last-child,.wp-block-table table[style*=border-bottom-color] tr:last-child td,.wp-block-table table[style*=border-bottom-color] tr:last-child th,.wp-block-table table[style*=border-bottom-color]>*,.wp-block-table table[style*=border-bottom-color]>* td,.wp-block-table table[style*=border-bottom-color]>* th{border-bottom-color:inherit}.wp-block-table table[style*=border-bottom-color] tr:not(:last-child){border-bottom-color:initial}.wp-block-table table[style*=border-left-color] td:first-child,.wp-block-table table[style*=border-left-color] th,.wp-block-table table[style*=border-left-color] tr,.wp-block-table table[style*=border-left-color]>*{border-left-color:inherit}.wp-block-table table[style*=border-style] td,.wp-block-table table[style*=border-style] th,.wp-block-table table[style*=border-style] tr,.wp-block-table table[style*=border-style]>*{border-style:inherit}.wp-block-table table[style*=border-width] td,.wp-block-table table[style*=border-width] th,.wp-block-table table[style*=border-width] tr,.wp-block-table table[style*=border-width]>*{border-style:inherit;border-width:inherit} </style> <style id='wp-block-post-content-inline-css'> .wp-block-post-content{display:flow-root} </style> <style id='wp-block-separator-inline-css'> @charset "UTF-8";.wp-block-separator{border:none;border-top:2px solid}:root :where(.wp-block-separator.is-style-dots){height:auto;line-height:1;text-align:center}:root :where(.wp-block-separator.is-style-dots):before{color:currentColor;content:"···";font-family:serif;font-size:1.5em;letter-spacing:2em;padding-left:2em}.wp-block-separator.is-style-dots{background:none!important;border:none!important} </style> <style id='wp-block-post-template-inline-css'> .wp-block-post-template{list-style:none;margin-bottom:0;margin-top:0;max-width:100%;padding:0}.wp-block-post-template.is-flex-container{display:flex;flex-direction:row;flex-wrap:wrap;gap:1.25em}.wp-block-post-template.is-flex-container>li{margin:0;width:100%}@media (min-width:600px){.wp-block-post-template.is-flex-container.is-flex-container.columns-2>li{width:calc(50% - .625em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-3>li{width:calc(33.33333% - .83333em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-4>li{width:calc(25% - .9375em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-5>li{width:calc(20% - 1em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-6>li{width:calc(16.66667% - 1.04167em)}}@media (max-width:600px){.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid.wp-block-post-template-is-layout-grid{grid-template-columns:1fr}}.wp-block-post-template-is-layout-constrained>li>.alignright,.wp-block-post-template-is-layout-flow>li>.alignright{float:right;margin-inline-end:0;margin-inline-start:2em}.wp-block-post-template-is-layout-constrained>li>.alignleft,.wp-block-post-template-is-layout-flow>li>.alignleft{float:left;margin-inline-end:2em;margin-inline-start:0}.wp-block-post-template-is-layout-constrained>li>.aligncenter,.wp-block-post-template-is-layout-flow>li>.aligncenter{margin-inline-end:auto;margin-inline-start:auto} </style> <style id='wp-block-categories-inline-css'> .wp-block-categories{box-sizing:border-box}.wp-block-categories.alignleft{margin-right:2em}.wp-block-categories.alignright{margin-left:2em}.wp-block-categories.wp-block-categories-dropdown.aligncenter{text-align:center}.wp-block-categories .wp-block-categories__label{display:block;width:100%} </style> <style id='wp-block-library-inline-css'> :root{--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,161;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px;--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color)}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#ddd;clip:auto!important;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--primary: #006bd6;--wp--preset--color--primary-light: #0D95FD;--wp--preset--color--primary-dark: #0254C0;--wp--preset--color--secondary: #697077;--wp--preset--color--secondary-dark: #373D42;--wp--preset--color--secondary-extra-dark: #13171A;--wp--preset--color--transparent-black: rgba(0,0,0,.5);--wp--preset--color--transparent-dark-blue: rgba(87,179,250,.25);--wp--preset--color--grey-90: #242A2E;--wp--preset--color--grey-80: #373D42;--wp--preset--color--grey-70: #50565B;--wp--preset--color--grey-60: #697077;--wp--preset--color--grey-50: #868D95;--wp--preset--color--grey-40: #9FA5AD;--wp--preset--color--grey-30: #B9BFC7;--wp--preset--color--grey-20: #D5D9E0;--wp--preset--color--grey-10: #F2F4F8;--wp--preset--color--yellow-30: #FFEA99;--wp--preset--color--yellow-20: #FFF3C5;--wp--preset--color--yellow-10: #FFFBEB;--wp--preset--color--red-30: #EF9A9A;--wp--preset--color--red-20: #FFCDD2;--wp--preset--color--red-10: #FFECEE;--wp--preset--color--pink-30: #FFBDE4;--wp--preset--color--pink-20: #FFDCF0;--wp--preset--color--pink-10: #FFEEF7;--wp--preset--color--violet-30: #DAC2FC;--wp--preset--color--violet-20: #EEE2FF;--wp--preset--color--violet-10: #F6F0FD;--wp--preset--color--blue-30: #93CEFB;--wp--preset--color--blue-20: #BBDFFB;--wp--preset--color--blue-10: #E2F2FD;--wp--preset--color--cyan-30: #AEF6FF;--wp--preset--color--cyan-20: #BDF6FF;--wp--preset--color--cyan-10: #E0FBFF;--wp--preset--color--teal-10: #EFFAFA;--wp--preset--color--teal-20: #D7F3F3;--wp--preset--color--teal-30: #B7ECED;--wp--preset--color--green-30: #A5D6A7;--wp--preset--color--green-20: #C8E6C9;--wp--preset--color--green-10: #E8F5E9;--wp--preset--color--label-violet: #9C6ADE;--wp--preset--color--label-teal: #24ACAB;--wp--preset--color--label-red: #D32F2F;--wp--preset--color--label-orange: #FFA400;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 0.875em;--wp--preset--font-size--medium: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.244), 1rem);--wp--preset--font-size--large: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.488), 1.125rem);--wp--preset--font-size--x-large: clamp(25.014px, 1.563rem + ((1vw - 3.2px) * 2.071), 42px);--wp--preset--font-size--extra-large: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);--wp--preset--font-family--inter: Inter;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--spacing--8: clamp(.75rem, 2vw, 1rem);--wp--preset--spacing--16: clamp(1.5rem, 5vw, 2rem);--wp--preset--spacing--32: clamp(1.8rem, 1.8rem + ((1vw - 0.48rem) * 2.885), 3rem);--wp--preset--spacing--64: clamp(2.5rem, 8vw, 4.5rem);--wp--preset--spacing--96: clamp(2.75rem, 13.6vw, 6.25rem);--wp--preset--spacing--128: clamp(3rem, 19.2vw, 8rem);--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:root { --wp--style--global--content-size: 1140px;--wp--style--global--wide-size: 1140px; }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.wp-site-blocks) > * { margin-block-start: var(--wp--preset--spacing--16); margin-block-end: 0; }:where(.wp-site-blocks) > :first-child { margin-block-start: 0; }:where(.wp-site-blocks) > :last-child { margin-block-end: 0; }:root { --wp--style--block-gap: var(--wp--preset--spacing--16); }:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: var(--wp--preset--spacing--16);margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: var(--wp--preset--spacing--16);margin-block-end: 0;}:root :where(.is-layout-flex){gap: var(--wp--preset--spacing--16);}:root :where(.is-layout-grid){gap: var(--wp--preset--spacing--16);}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{color: var(--wp--preset--color--black);font-family: var(--wp--preset--font-family--inter);font-size: var(--wp--preset--font-size--medium);font-weight: 400;letter-spacing: -0.4px;line-height: 1.5;padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){color: var(--wp--preset--color--primary);font-weight: 400;text-decoration: none;}:root :where(a:where(:not(.wp-element-button)):hover){text-decoration: underline;}h1, h2, h3, h4, h5, h6{font-style: normal;font-weight: 800;}h1{font-size: clamp(1.743rem, 1.743rem + ((1vw - 0.2rem) * 2.453), 3rem);line-height: 1.08;}h2{font-size: clamp(1.378rem, 1.378rem + ((1vw - 0.2rem) * 1.701), 2.25rem);line-height: 1.111;}h3{font-size: clamp(0.915rem, 0.915rem + ((1vw - 0.2rem) * 0.898), 1.375rem);line-height: 1.185;}h4{font-size: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.488), 1.125rem);line-height: 1.222;}h5{font-size: clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.244), 1rem);line-height: 1.285;}h6{font-size: 0.875rem;line-height: 1.285;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;line-height: inherit;padding: calc(0.667em + 2px) calc(1.333em + 2px);text-decoration: none;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-primary-color{color: var(--wp--preset--color--primary) !important;}.has-primary-light-color{color: var(--wp--preset--color--primary-light) !important;}.has-primary-dark-color{color: var(--wp--preset--color--primary-dark) !important;}.has-secondary-color{color: var(--wp--preset--color--secondary) !important;}.has-secondary-dark-color{color: var(--wp--preset--color--secondary-dark) !important;}.has-secondary-extra-dark-color{color: var(--wp--preset--color--secondary-extra-dark) !important;}.has-transparent-black-color{color: var(--wp--preset--color--transparent-black) !important;}.has-transparent-dark-blue-color{color: var(--wp--preset--color--transparent-dark-blue) !important;}.has-grey-90-color{color: var(--wp--preset--color--grey-90) !important;}.has-grey-80-color{color: var(--wp--preset--color--grey-80) !important;}.has-grey-70-color{color: var(--wp--preset--color--grey-70) !important;}.has-grey-60-color{color: var(--wp--preset--color--grey-60) !important;}.has-grey-50-color{color: var(--wp--preset--color--grey-50) !important;}.has-grey-40-color{color: var(--wp--preset--color--grey-40) !important;}.has-grey-30-color{color: var(--wp--preset--color--grey-30) !important;}.has-grey-20-color{color: var(--wp--preset--color--grey-20) !important;}.has-grey-10-color{color: var(--wp--preset--color--grey-10) !important;}.has-yellow-30-color{color: var(--wp--preset--color--yellow-30) !important;}.has-yellow-20-color{color: var(--wp--preset--color--yellow-20) !important;}.has-yellow-10-color{color: var(--wp--preset--color--yellow-10) !important;}.has-red-30-color{color: var(--wp--preset--color--red-30) !important;}.has-red-20-color{color: var(--wp--preset--color--red-20) !important;}.has-red-10-color{color: var(--wp--preset--color--red-10) !important;}.has-pink-30-color{color: var(--wp--preset--color--pink-30) !important;}.has-pink-20-color{color: var(--wp--preset--color--pink-20) !important;}.has-pink-10-color{color: var(--wp--preset--color--pink-10) !important;}.has-violet-30-color{color: var(--wp--preset--color--violet-30) !important;}.has-violet-20-color{color: var(--wp--preset--color--violet-20) !important;}.has-violet-10-color{color: var(--wp--preset--color--violet-10) !important;}.has-blue-30-color{color: var(--wp--preset--color--blue-30) !important;}.has-blue-20-color{color: var(--wp--preset--color--blue-20) !important;}.has-blue-10-color{color: var(--wp--preset--color--blue-10) !important;}.has-cyan-30-color{color: var(--wp--preset--color--cyan-30) !important;}.has-cyan-20-color{color: var(--wp--preset--color--cyan-20) !important;}.has-cyan-10-color{color: var(--wp--preset--color--cyan-10) !important;}.has-teal-10-color{color: var(--wp--preset--color--teal-10) !important;}.has-teal-20-color{color: var(--wp--preset--color--teal-20) !important;}.has-teal-30-color{color: var(--wp--preset--color--teal-30) !important;}.has-green-30-color{color: var(--wp--preset--color--green-30) !important;}.has-green-20-color{color: var(--wp--preset--color--green-20) !important;}.has-green-10-color{color: var(--wp--preset--color--green-10) !important;}.has-label-violet-color{color: var(--wp--preset--color--label-violet) !important;}.has-label-teal-color{color: var(--wp--preset--color--label-teal) !important;}.has-label-red-color{color: var(--wp--preset--color--label-red) !important;}.has-label-orange-color{color: var(--wp--preset--color--label-orange) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-primary-background-color{background-color: var(--wp--preset--color--primary) !important;}.has-primary-light-background-color{background-color: var(--wp--preset--color--primary-light) !important;}.has-primary-dark-background-color{background-color: var(--wp--preset--color--primary-dark) !important;}.has-secondary-background-color{background-color: var(--wp--preset--color--secondary) !important;}.has-secondary-dark-background-color{background-color: var(--wp--preset--color--secondary-dark) !important;}.has-secondary-extra-dark-background-color{background-color: var(--wp--preset--color--secondary-extra-dark) !important;}.has-transparent-black-background-color{background-color: var(--wp--preset--color--transparent-black) !important;}.has-transparent-dark-blue-background-color{background-color: var(--wp--preset--color--transparent-dark-blue) !important;}.has-grey-90-background-color{background-color: var(--wp--preset--color--grey-90) !important;}.has-grey-80-background-color{background-color: var(--wp--preset--color--grey-80) !important;}.has-grey-70-background-color{background-color: var(--wp--preset--color--grey-70) !important;}.has-grey-60-background-color{background-color: var(--wp--preset--color--grey-60) !important;}.has-grey-50-background-color{background-color: var(--wp--preset--color--grey-50) !important;}.has-grey-40-background-color{background-color: var(--wp--preset--color--grey-40) !important;}.has-grey-30-background-color{background-color: var(--wp--preset--color--grey-30) !important;}.has-grey-20-background-color{background-color: var(--wp--preset--color--grey-20) !important;}.has-grey-10-background-color{background-color: var(--wp--preset--color--grey-10) !important;}.has-yellow-30-background-color{background-color: var(--wp--preset--color--yellow-30) !important;}.has-yellow-20-background-color{background-color: var(--wp--preset--color--yellow-20) !important;}.has-yellow-10-background-color{background-color: var(--wp--preset--color--yellow-10) !important;}.has-red-30-background-color{background-color: var(--wp--preset--color--red-30) !important;}.has-red-20-background-color{background-color: var(--wp--preset--color--red-20) !important;}.has-red-10-background-color{background-color: var(--wp--preset--color--red-10) !important;}.has-pink-30-background-color{background-color: var(--wp--preset--color--pink-30) !important;}.has-pink-20-background-color{background-color: var(--wp--preset--color--pink-20) !important;}.has-pink-10-background-color{background-color: var(--wp--preset--color--pink-10) !important;}.has-violet-30-background-color{background-color: var(--wp--preset--color--violet-30) !important;}.has-violet-20-background-color{background-color: var(--wp--preset--color--violet-20) !important;}.has-violet-10-background-color{background-color: var(--wp--preset--color--violet-10) !important;}.has-blue-30-background-color{background-color: var(--wp--preset--color--blue-30) !important;}.has-blue-20-background-color{background-color: var(--wp--preset--color--blue-20) !important;}.has-blue-10-background-color{background-color: var(--wp--preset--color--blue-10) !important;}.has-cyan-30-background-color{background-color: var(--wp--preset--color--cyan-30) !important;}.has-cyan-20-background-color{background-color: var(--wp--preset--color--cyan-20) !important;}.has-cyan-10-background-color{background-color: var(--wp--preset--color--cyan-10) !important;}.has-teal-10-background-color{background-color: var(--wp--preset--color--teal-10) !important;}.has-teal-20-background-color{background-color: var(--wp--preset--color--teal-20) !important;}.has-teal-30-background-color{background-color: var(--wp--preset--color--teal-30) !important;}.has-green-30-background-color{background-color: var(--wp--preset--color--green-30) !important;}.has-green-20-background-color{background-color: var(--wp--preset--color--green-20) !important;}.has-green-10-background-color{background-color: var(--wp--preset--color--green-10) !important;}.has-label-violet-background-color{background-color: var(--wp--preset--color--label-violet) !important;}.has-label-teal-background-color{background-color: var(--wp--preset--color--label-teal) !important;}.has-label-red-background-color{background-color: var(--wp--preset--color--label-red) !important;}.has-label-orange-background-color{background-color: var(--wp--preset--color--label-orange) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-primary-border-color{border-color: var(--wp--preset--color--primary) !important;}.has-primary-light-border-color{border-color: var(--wp--preset--color--primary-light) !important;}.has-primary-dark-border-color{border-color: var(--wp--preset--color--primary-dark) !important;}.has-secondary-border-color{border-color: var(--wp--preset--color--secondary) !important;}.has-secondary-dark-border-color{border-color: var(--wp--preset--color--secondary-dark) !important;}.has-secondary-extra-dark-border-color{border-color: var(--wp--preset--color--secondary-extra-dark) !important;}.has-transparent-black-border-color{border-color: var(--wp--preset--color--transparent-black) !important;}.has-transparent-dark-blue-border-color{border-color: var(--wp--preset--color--transparent-dark-blue) !important;}.has-grey-90-border-color{border-color: var(--wp--preset--color--grey-90) !important;}.has-grey-80-border-color{border-color: var(--wp--preset--color--grey-80) !important;}.has-grey-70-border-color{border-color: var(--wp--preset--color--grey-70) !important;}.has-grey-60-border-color{border-color: var(--wp--preset--color--grey-60) !important;}.has-grey-50-border-color{border-color: var(--wp--preset--color--grey-50) !important;}.has-grey-40-border-color{border-color: var(--wp--preset--color--grey-40) !important;}.has-grey-30-border-color{border-color: var(--wp--preset--color--grey-30) !important;}.has-grey-20-border-color{border-color: var(--wp--preset--color--grey-20) !important;}.has-grey-10-border-color{border-color: var(--wp--preset--color--grey-10) !important;}.has-yellow-30-border-color{border-color: var(--wp--preset--color--yellow-30) !important;}.has-yellow-20-border-color{border-color: var(--wp--preset--color--yellow-20) !important;}.has-yellow-10-border-color{border-color: var(--wp--preset--color--yellow-10) !important;}.has-red-30-border-color{border-color: var(--wp--preset--color--red-30) !important;}.has-red-20-border-color{border-color: var(--wp--preset--color--red-20) !important;}.has-red-10-border-color{border-color: var(--wp--preset--color--red-10) !important;}.has-pink-30-border-color{border-color: var(--wp--preset--color--pink-30) !important;}.has-pink-20-border-color{border-color: var(--wp--preset--color--pink-20) !important;}.has-pink-10-border-color{border-color: var(--wp--preset--color--pink-10) !important;}.has-violet-30-border-color{border-color: var(--wp--preset--color--violet-30) !important;}.has-violet-20-border-color{border-color: var(--wp--preset--color--violet-20) !important;}.has-violet-10-border-color{border-color: var(--wp--preset--color--violet-10) !important;}.has-blue-30-border-color{border-color: var(--wp--preset--color--blue-30) !important;}.has-blue-20-border-color{border-color: var(--wp--preset--color--blue-20) !important;}.has-blue-10-border-color{border-color: var(--wp--preset--color--blue-10) !important;}.has-cyan-30-border-color{border-color: var(--wp--preset--color--cyan-30) !important;}.has-cyan-20-border-color{border-color: var(--wp--preset--color--cyan-20) !important;}.has-cyan-10-border-color{border-color: var(--wp--preset--color--cyan-10) !important;}.has-teal-10-border-color{border-color: var(--wp--preset--color--teal-10) !important;}.has-teal-20-border-color{border-color: var(--wp--preset--color--teal-20) !important;}.has-teal-30-border-color{border-color: var(--wp--preset--color--teal-30) !important;}.has-green-30-border-color{border-color: var(--wp--preset--color--green-30) !important;}.has-green-20-border-color{border-color: var(--wp--preset--color--green-20) !important;}.has-green-10-border-color{border-color: var(--wp--preset--color--green-10) !important;}.has-label-violet-border-color{border-color: var(--wp--preset--color--label-violet) !important;}.has-label-teal-border-color{border-color: var(--wp--preset--color--label-teal) !important;}.has-label-red-border-color{border-color: var(--wp--preset--color--label-red) !important;}.has-label-orange-border-color{border-color: var(--wp--preset--color--label-orange) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-extra-large-font-size{font-size: var(--wp--preset--font-size--extra-large) !important;}.has-inter-font-family{font-family: var(--wp--preset--font-family--inter) !important;} :root :where(.wp-block-table > table){font-size: var(--wp--preset--font-size--small);line-height: 1;} </style> <style id='block-style-variation-styles-inline-css'> :root :where(.wp-block-button.is-style-outline--1 .wp-block-button__link){background: transparent none;border-color: currentColor;border-width: 2px;border-style: solid;color: currentColor;padding-top: 0.667em;padding-right: 1.33em;padding-bottom: 0.667em;padding-left: 1.33em;} </style> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='core-block-supports-inline-css'> .wp-elements-33fe82ab0dd28f06c6c7f216c27bade0 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--white);}.wp-container-core-group-is-layout-1{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16);justify-content:space-between;}.wp-container-core-group-is-layout-2 > .alignfull{margin-right:calc(0px * -1);margin-left:calc(0px * -1);}.wp-container-core-group-is-layout-3 > .alignfull{margin-right:calc(var(--wp--preset--spacing--8) * -1);margin-left:calc(var(--wp--preset--spacing--8) * -1);}.wp-container-core-navigation-is-layout-1{flex-wrap:nowrap;}.wp-container-core-group-is-layout-9{flex-wrap:nowrap;gap:var(--wp--preset--spacing--8);justify-content:flex-end;}.wp-container-core-group-is-layout-11{flex-wrap:nowrap;justify-content:space-between;}.wp-container-core-buttons-is-layout-2{gap:var(--wp--preset--spacing--8);}.wp-container-core-group-is-layout-20{flex-wrap:nowrap;gap:4px;}.wp-container-core-group-is-layout-21 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-21 > * + *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-22 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-22 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-1{flex-wrap:nowrap;}.wp-container-core-group-is-layout-24 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-24 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-2{top:calc(0px + var(--wp-admin--admin-bar--position-offset, 0px));position:sticky;z-index:10;}.wp-container-core-group-is-layout-26{flex-wrap:nowrap;}.wp-elements-a9e5c10d7c5fa1b4483e33330ee7d05e a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-container-core-group-is-layout-27 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-27 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-27 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-group-is-layout-28{flex-wrap:nowrap;gap:0;justify-content:flex-start;align-items:stretch;}.wp-container-core-group-is-layout-29{flex-wrap:nowrap;justify-content:center;}.wp-container-core-group-is-layout-30{flex-wrap:nowrap;justify-content:flex-start;}.wp-container-core-column-is-layout-4 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-4 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-2{flex-wrap:nowrap;}.wp-container-core-group-is-layout-31 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-32{flex-wrap:nowrap;}.wp-container-core-group-is-layout-33 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-33 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-33 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-group-is-layout-34{flex-wrap:nowrap;gap:0;justify-content:flex-start;align-items:stretch;}.wp-container-core-group-is-layout-35{flex-wrap:nowrap;justify-content:center;}.wp-container-core-group-is-layout-36 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-36 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-36 > * + *{margin-block-start:6px;margin-block-end:0;}.wp-container-core-group-is-layout-37{flex-wrap:nowrap;gap:0;justify-content:flex-start;align-items:stretch;}.wp-container-core-group-is-layout-39{flex-wrap:nowrap;justify-content:center;}.wp-container-core-group-is-layout-40{flex-wrap:nowrap;justify-content:flex-start;}.wp-container-core-column-is-layout-6 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-6 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-3{flex-wrap:nowrap;}.wp-container-core-group-is-layout-41 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-43 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-43 > * + *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-44{gap:var(--wp--preset--spacing--8);}.wp-container-core-group-is-layout-45 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-45 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-45 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-group-is-layout-46 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-46 > * + *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-47{gap:var(--wp--preset--spacing--8);}.wp-container-core-group-is-layout-48 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-48 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-48 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-elements-49fa4119cc5c2308c68d75609517aadc a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-container-core-group-is-layout-49{gap:4px;}.wp-container-core-group-is-layout-50{gap:6px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-51{gap:4px;}.wp-container-core-group-is-layout-52{gap:6px;flex-direction:column;align-items:flex-end;}.wp-container-core-columns-is-layout-4{flex-wrap:nowrap;}.wp-elements-3e4aefefedcf42a77b28820350f55a44 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-container-core-group-is-layout-54 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-54 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-54 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-elements-9cc993cd7d28c04b426324f350d41681 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--black);}.wp-container-core-group-is-layout-55 > .alignfull{margin-right:calc(var(--wp--preset--spacing--16) * -1);margin-left:calc(var(--wp--preset--spacing--16) * -1);}.wp-container-core-group-is-layout-55 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-55 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-columns-is-layout-5{flex-wrap:nowrap;}.wp-container-core-group-is-layout-58 > .alignfull{margin-right:calc(var(--wp--preset--spacing--8) * -1);margin-left:calc(var(--wp--preset--spacing--8) * -1);}.wp-container-core-group-is-layout-58 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-58 > * + *{margin-block-start:var(--wp--preset--spacing--64);margin-block-end:0;}.wp-container-core-navigation-is-layout-2{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-59 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-59 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-11 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-11 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-3{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-60 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-60 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-navigation-is-layout-4{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-61 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-61 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-12 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-12 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-5{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-62 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-62 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-navigation-is-layout-6{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-63 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-63 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-13 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-13 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-7{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-64 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-64 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-14 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-14 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-columns-is-layout-6{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16) var(--wp--preset--spacing--8);}.wp-container-core-navigation-is-layout-8{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-65 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-65 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-15 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-15 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-9{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-66 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-66 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-16 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-16 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-10{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-67 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-67 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-17 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-17 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-navigation-is-layout-11{gap:2px;flex-direction:column;align-items:flex-start;}.wp-container-core-group-is-layout-68 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-68 > * + *{margin-block-start:var(--wp--preset--spacing--8);margin-block-end:0;}.wp-container-core-column-is-layout-18 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-column-is-layout-18 > * + *{margin-block-start:var(--wp--preset--spacing--16);margin-block-end:0;}.wp-container-core-columns-is-layout-7{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16) var(--wp--preset--spacing--8);}.wp-container-core-group-is-layout-70 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-70 > * + *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-71{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16);}.wp-container-core-navigation-is-layout-12{gap:6px;justify-content:flex-end;}.wp-container-core-columns-is-layout-8{flex-wrap:nowrap;gap:var(--wp--preset--spacing--16) 2em;}.wp-container-core-group-is-layout-72 > .alignfull{margin-right:calc(var(--wp--preset--spacing--8) * -1);margin-left:calc(var(--wp--preset--spacing--8) * -1);}.wp-container-core-group-is-layout-72 > *{margin-block-start:0;margin-block-end:0;}.wp-container-core-group-is-layout-72 > * + *{margin-block-start:var(--wp--preset--spacing--64);margin-block-end:0;} </style> <style id='wp-block-template-skip-link-inline-css'> .skip-link.screen-reader-text { border: 0; clip: rect(1px,1px,1px,1px); clip-path: inset(50%); height: 1px; margin: -1px; overflow: hidden; padding: 0; position: absolute !important; width: 1px; word-wrap: normal !important; } .skip-link.screen-reader-text:focus { background-color: #eee; clip: auto !important; clip-path: none; color: #444; display: block; font-size: 1em; height: auto; left: 5px; line-height: normal; padding: 15px 23px 14px; text-decoration: none; top: 5px; width: auto; z-index: 100000; } </style> <link rel='stylesheet' id='cc-heading-anchor-css' href='https://piwik.pro/wp-content/plugins/cc-heading-anchor/assets/css/style.css?ver=1.0.0' media='all' /> <link rel='stylesheet' id='theme-style-css' href='https://piwik.pro/wp-content/themes/main/assets/dist/css/style.css?ver=1732097677' media='all' /> <script src="https://piwik.pro/wp-content/plugins/cc-heading-anchor/build/js/script.js?ver=1.0.0" id="cc-heading-anchor-js"></script> <script src="https://piwik.pro/wp-content/plugins/stop-user-enumeration/frontend/js/frontend.js?ver=1.6.3" id="stop-user-enumeration-js" defer data-wp-strategy="defer"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://piwik.pro/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7" /> <link rel='shortlink' href='https://piwik.pro/?p=7650' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://piwik.pro/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fpiwik.pro%2Fblog%2Ftag-manager-comparison%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://piwik.pro/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fpiwik.pro%2Fblog%2Ftag-manager-comparison%2F&format=xml" /> <meta name="google-site-verification" content="MbvqEqLW68SvZYkp04VIPXk85GYi1xlMmZimeIePJv8" /><link rel="alternate" hreflang="en-US" href="https://piwik.pro/blog/tag-manager-comparison/" /><link rel="alternate" hreflang="de-DE" href="https://piwikpro.de/blog/tag-manager-im-vergleich/" /><script type="importmap" id="wp-importmap"> {"imports":{"@wordpress\/interactivity":"https:\/\/piwik.pro\/wp-includes\/js\/dist\/script-modules\/interactivity\/index.min.js?ver=06b8f695ef48ab2d9277"}} </script> <script type="module" src="https://piwik.pro/wp-includes/js/dist/script-modules/block-library/navigation/view.min.js?ver=8ff192874fc8910a284c" id="@wordpress/block-library/navigation/view-js-module"></script> <link rel="modulepreload" href="https://piwik.pro/wp-includes/js/dist/script-modules/interactivity/index.min.js?ver=06b8f695ef48ab2d9277" id="@wordpress/interactivity-js-modulepreload"><style class='wp-fonts-local'> @font-face{font-family:Inter;font-style:normal;font-weight:400;font-display:swap;src:url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter400.woff2') format('woff2'), url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter400.woff') format('woff');} @font-face{font-family:Inter;font-style:italic;font-weight:400;font-display:swap;src:url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter400_italic.woff2') format('woff2'), url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter400_italic.woff') format('woff');} @font-face{font-family:Inter;font-style:normal;font-weight:600;font-display:swap;src:url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter600.woff2') format('woff2'), url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter600.woff') format('woff');} @font-face{font-family:Inter;font-style:italic;font-weight:600;font-display:swap;src:url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter600_italic.woff2') format('woff2'), url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter600_italic.woff') format('woff');} @font-face{font-family:Inter;font-style:normal;font-weight:700;font-display:swap;src:url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter700.woff2') format('woff2'), url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter700.woff') format('woff');} @font-face{font-family:Inter;font-style:italic;font-weight:700;font-display:swap;src:url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter700_italic.woff2') format('woff2'), url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter700_italic.woff') format('woff');} @font-face{font-family:Inter;font-style:normal;font-weight:800;font-display:swap;src:url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter800.woff2') format('woff2'), url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter800.woff') format('woff');} @font-face{font-family:Inter;font-style:italic;font-weight:800;font-display:swap;src:url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter800_italic.woff2') format('woff2'), url('https://piwik.pro/wp-content/themes/main/assets/fonts/inter800_italic.woff') format('woff');} </style> <link rel="icon" href="https://piwik.pro/wp-content/uploads/2024/04/favicon.png" sizes="32x32" /> <link rel="icon" href="https://piwik.pro/wp-content/uploads/2024/04/favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://piwik.pro/wp-content/uploads/2024/04/favicon.png" /> <meta name="msapplication-TileImage" content="https://piwik.pro/wp-content/uploads/2024/04/favicon.png" /> </head> <body class="post-template-default single single-post postid-7650 single-format-standard wp-custom-logo wp-embed-responsive"> <script> (function(window,document,dataLayerName,id){ window[dataLayerName]=window[dataLayerName]||[],window[dataLayerName].push({start:(new Date).getTime(),event:"stg.start"});var scripts=document.getElementsByTagName('script')[0],tags=document.createElement('script'); function stgCreateCookie(a,b,c){var d="";if(c){var e=new Date;e.setTime(e.getTime()+24*c*60*60*1e3),d=";expires="+e.toUTCString()}document.cookie=a+"="+b+d+";path=/"} var isStgDebug=(window.location.href.match("stg_debug")||document.cookie.match("stg_debug"))&&!window.location.href.match("stg_disable_debug");stgCreateCookie("stg_debug",isStgDebug?1:"",isStgDebug?14:-1); var qP=[];dataLayerName!=="dataLayer"&&qP.push("data_layer_name="+dataLayerName),isStgDebug&&qP.push("stg_debug");var qPString=qP.length>0?("?"+qP.join("&")):""; tags.async=!0,tags.src="https://piwik.pro/containers/"+id+".js"+qPString,scripts.parentNode.insertBefore(tags,scripts); !function(a,n,i){a[n]=a[n]||{};for(var c=0;c<i.length;c++)!function(i){a[n][i]=a[n][i]||{},a[n][i].api=a[n][i].api||function(){var a=[].slice.call(arguments,0);"string"==typeof a[0]&&window[dataLayerName].push({event:n+"."+i+":"+a[0],parameters:[].slice.call(arguments,1)})}}(i[c])}(window,"ppms",["tm","cm"]); })(window,document,'dataLayer','819958cc-4f49-11e7-963e-000d3a2a450a'); </script> <div class="wp-site-blocks"><header class="wp-block-template-part"> <div class="wp-block-group alignfull nav_action_bar has-primary-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <a class="pp-link pp-link--wide pp-link__box" href="https://campaign.piwik.pro/webinar-protect-paid-ads-from-fraud/" target="_blank" rel="noreferrer noopener"> <div class="wp-block-group has-white-color has-text-color has-link-color wp-elements-33fe82ab0dd28f06c6c7f216c27bade0 is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--8);padding-right:0;padding-bottom:var(--wp--preset--spacing--8);padding-left:0"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex" style="margin-top:0;margin-bottom:0"> <p><strong>Live webinar:</strong> How to protect your paid ads from fraud and fake traffic – Sign up now</p> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image size-large"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/arrow_right.svg" alt=""/></figure> </div> </div> </div> </a> </div> <div class="wp-block-group navigation-main is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__logo is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized navigation-main__logo--dark"><a href="/"><img decoding="async" src="/wp-content/themes/main/assets/images/pp-logo_dark.svg" alt="ico_logo_main" style="width:116px;height:undefinedpx"/></a></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"><nav class="no-wrap wp-block-navigation is-nowrap is-layout-flex wp-container-core-navigation-is-layout-1 wp-block-navigation-is-layout-flex" aria-label="Main"><ul class="wp-block-navigation__container no-wrap wp-block-navigation"><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Product</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Product submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Modules</span></a></li><li class=" wp-block-navigation-item navigation-main__menu-element-with-icon web-analytics wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item navigation-main__menu-element-with-icon tag-manager wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item navigation-main__menu-element-with-icon customer-data-platform wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item navigation-main__menu-element-with-icon consent-manager wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/gdpr-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Learn more</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/integrations/"><span class="wp-block-navigation-item__label">Integrations</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://changelog.piwik.pro/"><span class="wp-block-navigation-item__label">Changelog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/services/"><span class="wp-block-navigation-item__label">Professional services</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-security/"><span class="wp-block-navigation-item__label">Privacy & security</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Solutions</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Solutions submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-for-web-mobile/"><span class="wp-block-navigation-item__label">Analytics for web & mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics for product teams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/"><span class="wp-block-navigation-item__label">Data activation</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-compliance/"><span class="wp-block-navigation-item__label">Privacy compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/hipaa/"><span class="wp-block-navigation-item__label">HIPAA-compliant analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-side tracking & tagging</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Compare</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ga4-knowledge-hub/"><span class="wp-block-navigation-item__label">GA4 knowledge hub</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-matomo/"><span class="wp-block-navigation-item__label">Switch from Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Resources</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Resources submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/"><span class="wp-block-navigation-item__label">Content library</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/webinars/"><span class="wp-block-navigation-item__label">Webinars</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/#success-stories"><span class="wp-block-navigation-item__label">Success stories</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/video-tutorials/"><span class="wp-block-navigation-item__label">Video tutorials</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/" target="_blank" ><span class="wp-block-navigation-item__label">Help center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/" target="_blank" ><span class="wp-block-navigation-item__label">Community forum</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossary/"><span class="wp-block-navigation-item__label">Glossary</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/en/latest/" target="_blank" ><span class="wp-block-navigation-item__label">Developers & API</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/pricing/"><span class="wp-block-navigation-item__label">Pricing</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Contact</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Contact submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partners/"><span class="wp-block-navigation-item__label">Partners</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/careers/"><span class="wp-block-navigation-item__label">Careers</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a demo</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">EN</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.de/blog/tag-manager-im-vergleich/"> <span class="wp-block-navigation-item__label">DE</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="/login/"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div id="main-content" class="wp-block-group main-content main_content bg-blob bg-blob--top is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--96);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--96);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/arrow_left.svg" alt=""/></figure> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="font-style:normal;font-weight:700"> <p class="has-text-align-left pp-action-link" style="font-style:normal;font-weight:700"><a href="/blog/">Back to blog</a></p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><h1 class="wp-block-post-title">70-point comparison of 7 tag managers</h1> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"><div class="taxonomy-category wp-block-post-terms"><a href="https://piwik.pro/blog/category/comparisons/" rel="tag">Comparisons</a><span class="wp-block-post-terms__separator">, </span><a href="https://piwik.pro/blog/category/product-best-practices/" rel="tag">Product best practices</a><span class="wp-block-post-terms__separator">, </span><a href="https://piwik.pro/blog/category/tag-manager/" rel="tag">Tag Manager</a></div> <div class="wp-block-group has-small-font-size is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <p>Written by <span class="pp-authors">Małgorzata Poddębniak, Szymon Grzesiak</span></p> <p>Published November 23, 2022</p> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="aligncenter wp-block-post-featured-image"><img width="1200" height="775" src="https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1.png 1200w, https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1-300x194.png 300w, https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1-1024x661.png 1024w, https://piwik.pro/wp-content/uploads/2021/03/Cover-70-point-comparison-of-7-tag-managers-blog-cover-EN-1-768x496.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget__socials-wrapper is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained wp-container-2 is-position-sticky" style="padding-top:var(--wp--preset--spacing--8)"> <a class="pp-link" href="http://www.facebook.com/share.php?u=https://piwik.pro/blog/tag-manager-comparison/&title=70-point+comparison+of+7+tag+managers" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_facebook.svg" alt="" style="object-fit:cover"/></figure> </div> </a> <a class="pp-link" href="http://twitter.com/intent/tweet?text=70-point+comparison+of+7+tag+managers:%20https://piwik.pro/blog/tag-manager-comparison/" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_x_circle.svg" alt=""/></figure> </div> </a> <a class="pp-link" href="http://www.linkedin.com/shareArticle?mini=true&url=https://piwik.pro/blog/tag-manager-comparison/&title=70-point+comparison+of+7+tag+managers&source=" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_linkedin.svg" alt=""/></figure> </div> </a> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.</p> <p>Tag management solutions track marketing data by embedding tags in websites or apps. They are essential to capture information for web analytics. Digital marketers can use tag managers to track conversions and collect visitor behavior data without the help of developers.</p> <p>Choosing a tag manager for your organization shouldn’t end with analyzing the extent of features and customization options. Due to the increase in the importance of data governance, your tag manager should also include data privacy and security features.</p> <div class="wp-block-group blogpost-loud-box has-border-color has-black-border-color has-white-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-28 wp-block-group-is-layout-flex" style="border-width:1px"> <div class="wp-block-group has-black-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-26 wp-block-group-is-layout-flex" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/info.circle.svg" alt="" style="object-fit:cover;width:42px;height:42px" /></figure> </div> </div> <div class="wp-block-group has-link-color wp-elements-a9e5c10d7c5fa1b4483e33330ee7d05e is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <p>Learn more about <a href="https://piwik.pro/tag-manager/">Piwik PRO Tag Manager</a>.</p> </div> </div> <h2 class="wp-block-heading" id="why-do-you-need-a-tag-management-system-in-the-first-place">Why do you need a tag management system in the first place?<a href="#why-do-you-need-a-tag-management-system-in-the-first-place" class="heading-anchor"></a></h2> <p>Tag managers simplify the process of web and mobile tracking for analysts and marketers. They are able to create, edit, and deploy tags in minutes using the available tag, trigger, and variable libraries. Teams get more power and flexibility.</p> <p>The main benefits of using a tag manager include:</p> <ul class="wp-block-list"> <li>Saving time and resources by reducing the workload of the IT team.</li> <li>The ability to consolidate and standardize the process of updating tags.</li> <li>Easily tracking and maintaining large numbers of tags.</li> <li>Faster page load times and better site performance.</li> <li>Making your marketing activities more efficient.</li> <li>Increased data accuracy.</li> <li>Being able to easily comply with privacy requirements.</li> </ul> <div class="wp-block-group blogpost-lead-magnet-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-29 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://landing.piwik.pro/tag-manager-vendors-comparison/"><img decoding="async" src="https://piwik.pro/wp-content/uploads/2022/11/Cover-70-point-comparison-of-6-tag-managers-EN.png" alt="" class="wp-image-41682"/></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="flex-basis:75%"> <div class="wp-block-group is-style-default has-small-font-size is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-30 wp-block-group-is-layout-flex"> <p class="has-white-color has-label-red-background-color has-text-color has-background has-small-font-size" style="padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;letter-spacing:0.2px;line-height:1;text-transform:uppercase"><strong>read also</strong></p> </div> <p class="h3">Comparison of 7 tag managers – 70 factors from tag types to privacy</p> <p>Understand the differences between Piwik PRO Tag Manager, Google Tag Manager, Tealium IQ Tag Management, Segment, TagCommander, Matomo Tag Manager and Ensighten Manage</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://landing.piwik.pro/tag-manager-vendors-comparison/">Download your copy now</a></div> </div> </div> </div> </div> <h2 class="wp-block-heading" id="how-to-choose-the-right-tag-management-system">How to choose the right tag management system<a href="#how-to-choose-the-right-tag-management-system" class="heading-anchor"></a></h2> <p>To make your data collection more efficient and secure, you should look for a tag management system with the following characteristics:</p> <h3 class="wp-block-heading" id="customer-support">Customer Support<a href="#customer-support" class="heading-anchor"></a></h3> <p>Tag managers take care of a lot for you, but at the core, you’re still dealing with complex JavaScript code. It’s helpful if your tag manager has extensive documentation you can use for guidance. Ideally, the tool you choose should have a support team you can reach out to in case of any problems or unknown bugs.</p> <h3 class="wp-block-heading" id="privacy-compliance-and-data-control">Privacy compliance and data control<a href="#privacy-compliance-and-data-control" class="heading-anchor"></a></h3> <p>Make sure your tag management platform contains advanced <a href="https://piwik.pro/blog/what-is-privacy-friendly-analytics/">privacy-friendly features</a> that will support the collected data’s security and give you enhanced control over it. This can include features like zero-cookie load, safe hosting options, and choosing where your data is stored.</p> <h3 class="wp-block-heading" id="integrations-libraries-and-templates">Integrations, libraries, and templates<a href="#integrations-libraries-and-templates" class="heading-anchor"></a></h3> <p>Extensive libraries, templates, and integrations can save you a lot of time when creating, debugging, and maintaining your tags. Thanks to them, you don’t have to add too many custom tags yourself. Also, it pays to have an easy way to integrate your tag management system with tools such as consent manager or customer data platform.</p> <div class="wp-block-group blogpost-info-box has-border-color has-black-border-color has-blue-10-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-34 wp-block-group-is-layout-flex" style="border-width:1px"> <div class="wp-block-group has-black-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-32 wp-block-group-is-layout-flex" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image aligncenter is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/question.fill.svg" alt="" style="object-fit:cover;width:42px;height:42px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <p>Read more about how you can use tag managers in web analytics:</p> <ul class="wp-block-list"> <li><a href="https://piwik.pro/blog/how-data-flows-in-analytics/">Data flow in an analytics platform: How to set up your data collection and analysis process</a></li> <li><a href="https://piwik.pro/blog/how-consent-manager-and-tag-manager-work-together-for-your-gdpr-compliance/">How cookie consent manager and tag manager work together for your GDPR compliance</a></li> </ul> </div> </div> <h2 class="wp-block-heading" id="a-review-of-tag-management-vendors">A review of tag management vendors<a href="#a-review-of-tag-management-vendors" class="heading-anchor"></a></h2> <h3 class="wp-block-heading" id="piwik-pro-tag-manager">Piwik PRO Tag Manager<a href="#piwik-pro-tag-manager" class="heading-anchor"></a></h3> <p>Piwik PRO Tag Manager lets you create, set up, debug, and run tags on your website to streamline data collection and activation without the help of developers. You can run online campaigns, integrate with Facebook Ads or Google Ads, and collect additional data. Use a vast library of tag templates, triggers, and variables, or create custom ones. With Piwik PRO, you can also count on complete data control and security – for example, connect <a href="https://piwik.pro/gdpr-consent-manager/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">Consent Manager</a> to only fire tags with relevant consent.</p> <h3 class="wp-block-heading" id="google-tag-manager">Google Tag Manager<a href="#google-tag-manager" class="heading-anchor"></a></h3> <p>Google Tag Manager (GTM) is the most widely used tag management system and integrates well with Google’s other tools, such as Google Analytics 4 or Google Ads. GTM is a powerful tool for marketing and analytics teams that facilitates creating, embedding, and updating tags across websites and mobile apps. It offers features like debugging and rules, macros, or automated tag firing, allowing for data standardization and quick deployment.</p> <div class="wp-block-group has-border-color has-black-border-color is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-37 wp-block-group-is-layout-flex" style="border-width:1px"> <div class="wp-block-group has-black-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-35 wp-block-group-is-layout-flex" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/white/info.circle.svg" alt="" style="object-fit:cover;width:42px;height:42px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <p class="h4"></p> <p>With Piwik PRO you can use integration with Google Tag Manager to collect data <a href="https://help.piwik.pro/support/integrations/google-tag-manager-server-side-integration/">server-side</a> and client-side.</p> </div> </div> <h3 class="wp-block-heading" id="segment">Segment<a href="#segment" class="heading-anchor"></a></h3> <p>Segment is predominantly a customer data platform that shares some features and purposes with tag managers. The platform collects and structures the data to be integrated with analytics, advertising, email, marketing automation, CRM tools, and others with minimal effort. Segment can also archive the data, replay historical data into new tools, and send raw data to a data storage solution for later analysis.</p> <h3 class="wp-block-heading" id="tealium-iq-tag-management">Tealium IQ Tag Management<a href="#tealium-iq-tag-management" class="heading-anchor"></a></h3> <p>Tealium IQ Tag Management is a system for managing the configuration, testing, and release of third-party vendor tags to digital properties. The platform lets you unify disparate data sources and drive more consistent visitor interactions. Equipped with numerous vendor integrations, you can quickly deploy and manage vendor tags, test new technologies, and take control of your marketing technology stack.</p> <h3 class="wp-block-heading" id="commanders-act-tagcommander">Commanders Act TagCommander<a href="#commanders-act-tagcommander" class="heading-anchor"></a></h3> <p>Commanders Act TagCommander is an enterprise tag management solution that simplifies managing and deploying tags. This tool allows you to increase the quality of your implementation, collect data across devices, and use it across channels. Teams can explore unified audiences and send data to other systems for more precise segmentation, targeting, and personalization.</p> <h3 class="wp-block-heading" id="matomo-tag-manager">Matomo Tag Manager<a href="#matomo-tag-manager" class="heading-anchor"></a></h3> <p>Matomo Tag Manager lets you manage and unify all your tracking and marketing tags. You can quickly integrate various features into your site, such as analytics, conversion tracking, newsletter signups, exit pop-ups and surveys, and more. Measure the success of elements of your marketing campaigns and external channels. Matomo’s Tag Manager also makes sure that all snippets are implemented and loaded correctly for faster performance.</p> <h3 class="wp-block-heading" id="ensighten-manage">Ensighten Manage<a href="#ensighten-manage" class="heading-anchor"></a></h3> <p>Ensighten Manage, recently acquired by CHEQ, is an enterprise tag management solution that focuses on deploying, validating, and updating disparate marketing technologies while unifying customer data across brands, domains, mobile apps, and display advertising tags. All of this exists within a critical layer of security that ensures governance and data privacy. You can also use other Ensighten products, such as Ensighten Mobile, which lets organizations easily tag apps.</p> <h2 class="wp-block-heading" id="overview-of-the-analyzed-features">Overview of the analyzed features<a href="#overview-of-the-analyzed-features" class="heading-anchor"></a></h2> <p>We divided our comparison into the following sections:</p> <h3 class="wp-block-heading" id="product-overview">Product overview<a href="#product-overview" class="heading-anchor"></a></h3> <p>We prepared a quick overview of how each tag manager ranks in the most important categories: <a href="https://piwik.pro/privacy-compliance/">privacy and security compliance</a>, product capabilities, customer care, hosting options, and customization possibilities. You can see each tool’s strengths and weaknesses and how they compare to each other.</p> <h3 class="wp-block-heading" id="hosting">Hosting<a href="#hosting" class="heading-anchor"></a></h3> <p>This part focuses on the available hosting options. Depending on your technical and legal requirements, cloud hosting may be sufficient, or you might need to choose a more secure solution, such as private cloud or on-premises hosting. It’s also great if your tag management system offers flexible data residency options so you can choose and know precisely where your customers’ data is being stored.</p> <h3 class="wp-block-heading" id="privacy-and-compliance">Privacy and compliance<a href="#privacy-and-compliance" class="heading-anchor"></a></h3> <p>Because tag managers support a range of tag types, they make it much easier to ensure compliance. See what privacy and security functionalities are offered in each tool. Go for a TMS that lets you keep full control over your data and how the tags are used.</p> <p>Some features we are comparing here include <a href="https://piwik.pro/glossary/zero-cookie-load/">zero-cookie load</a>, firing tags based on the user’s <a href="https://piwik.pro/glossary/consent/">consent</a>, Opt-out or Do Not Track options at the individual tag level, and different privacy modes for session and event tracking.</p> <h3 class="wp-block-heading" id="integrations">Integrations<a href="#integrations" class="heading-anchor"></a></h3> <p>Learn whether the tag managers offer any other modules that can be easily integrated with your system.</p> <p>A customer data platform adds a ton of value to tag managers. It enables granular, cross-platform data collection, protection of data quality and identity resolution, integration and activation, audience segmentation, and data governance and security.</p> <p>A consent manager is useful for achieving compliance, especially when managing consents. You can keep track of users’ consent choices and apply them so your tags get fired only after consent is received.</p> <p>Another crucial aspect is how flexible the TMS is regarding custom integrations and development. Find out if you can add and connect custom integrations to your tool.</p> <h3 class="wp-block-heading" id="customer-support-0">Customer support<a href="#customer-support-0" class="heading-anchor"></a></h3> <p>You should be able to contact customer support for help or onboarding assistance in the way that suits you best. Ensuring your tag management setup works correctly and serves your organization right is essential.</p> <p>If your company has a simple setup or an internal tech team capable of creating and maintaining your tags, you may do with email or live chat support or access to a help center.</p> <p>More elaborate tag setups might call for specialized help, such as a dedicated support specialist, personalized implementation, and onboarding or product training.</p> <h3 class="wp-block-heading" id="general-tagging-features">General tagging features<a href="#general-tagging-features" class="heading-anchor"></a></h3> <p>Various tag features can simplify the process of working with your tag manager. See what the tools offer in terms of tag import and export capabilities, folders for tags, triggers and variables, workspaces for concurrent tagging projects, and changelogs. Other analyzed features include access to API, moderation queue, server-side tagging, test and debug mode, and more.</p> <h3 class="wp-block-heading" id="tag-types">Tag types<a href="#tag-types" class="heading-anchor"></a></h3> <p>Here we look into the available tag types based on their purposes, as well as tag templates for analytics, remarketing pixels, or A/B testing tools and the option for using tag template libraries. Learn about support for asynchronous and synchronous tags, the ability to add custom tags, pop-ups, and tag templates, content personalization from within the tag manager, and others.</p> <h3 class="wp-block-heading" id="trigger-types">Trigger types<a href="#trigger-types" class="heading-anchor"></a></h3> <p>Moving on to triggers, we analyze the options of libraries of triggers and conditions, trigger groups, event trigger templates, and other types of trigger templates. Learn whether the tools include trigger types such as data layer, page view, history change, exit intent, or form submission.</p> <h3 class="wp-block-heading" id="variable-types">Variable types<a href="#variable-types" class="heading-anchor"></a></h3> <p>In this section, we explore the available types of variables – custom JavaScript, cookie, data layer, DOM element, URL, constant or random number variables, as well as access to built-in variable templates.</p> <h3 class="wp-block-heading" id="flexibility-and-limits">Flexibility and limits<a href="#flexibility-and-limits" class="heading-anchor"></a></h3> <p>Here you can learn if there are any limits to how many tags, custom variables, and user roles and permissions you can add. You can also check whether the tools support two-factor authentication.</p> <h2 class="wp-block-heading" id="preview-of-our-tag-management-comparison">Preview of our tag management comparison<a href="#preview-of-our-tag-management-comparison" class="heading-anchor"></a></h2> <p><em><em>Note: We’ve shortened some product names for easier reading. Here are the full names of the products covered:</em></em></p> <ul class="wp-block-list"> <li><em><strong>Piwik PRO Tag Manager</strong></em></li> <li><em><strong>Google Tag Manager</strong> (360-only features are noted in the table)</em></li> <li><em><strong>Segment</strong> (with Business plan features)</em></li> <li><em><strong>Tealium IQ Tag Management</strong></em></li> <li><em><strong>Commanders Act TagCommander</strong></em></li> <li><em><strong>Matomo Tag Manager</strong></em></li> <li><em><strong>Ensighten Manage</strong></em></li> </ul> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="product-overview-0">Product overview<a href="#product-overview-0" class="heading-anchor"></a></h3> <figure class="wp-block-table"><table><thead><tr><th></th><th class="has-text-align-center" data-align="center">Piwik PRO</th><th class="has-text-align-center" data-align="center">Google</th><th class="has-text-align-center" data-align="center">Segment</th><th class="has-text-align-center" data-align="center">Tealium</th><th class="has-text-align-center" data-align="center">Tag Commander</th><th class="has-text-align-center" data-align="center">Matomo</th><th class="has-text-align-center" data-align="center">Ensighten Manage</th></tr></thead><tbody><tr><td>Privacy and security compliance</td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td></tr><tr><td>Product capabilities</td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td></tr><tr><td>Customer care</td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td></tr><tr><td>Hosting options</td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td></tr><tr><td>Customization</td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" style="width:24px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td></tr></tbody></table></figure> <h3 class="wp-block-heading" id="hosting-0">Hosting<a href="#hosting-0" class="heading-anchor"></a></h3> <figure class="wp-block-table"><table><tbody><tr><td>On-premises</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Cloud</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Private cloud</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"><samp class="cc-tooltip__trigger" title="Two private cloud solutions – dedicated database and dedicated hardware. Available for Piwik PRO Enterprise."><img decoding="async" style="width: 18px" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Content delivery network (CDN)</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Cloud or private cloud data residency options</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr></tbody></table></figure> <h3 class="wp-block-heading" id="privacy-and-compliance-0">Privacy and compliance<a href="#privacy-and-compliance-0" class="heading-anchor"></a></h3> <figure class="wp-block-table"><table><tbody><tr><td>Opt-out / Do Not Track option at the individual tag level</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Option to enable zero-cookie load</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Tags and tag categories fired based on consent status</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Several privacy modes for session and event tracking</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Option for a built-in consent manager</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr></tbody></table></figure> </div> <p>Download the full comparison to see the rest of the features and how the vendors compare to one another:</p> <div class="wp-block-group blogpost-lead-magnet-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-39 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://landing.piwik.pro/tag-manager-vendors-comparison/"><img decoding="async" src="https://piwik.pro/wp-content/uploads/2022/11/Cover-70-point-comparison-of-6-tag-managers-EN.png" alt="" class="wp-image-41682"/></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow" style="flex-basis:75%"> <div class="wp-block-group is-style-default has-small-font-size is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-40 wp-block-group-is-layout-flex"> <p class="has-white-color has-label-red-background-color has-text-color has-background has-small-font-size" style="padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;letter-spacing:0.2px;line-height:1;text-transform:uppercase"><strong>read also</strong></p> </div> <p class="h3">Comparison of 7 tag managers – 70 factors from tag types to privacy</p> <p>Understand the differences between Piwik PRO Tag Manager, Google Tag Manager, Tealium IQ Tag Management, Segment, TagCommander, Matomo Tag Manager and Ensighten Manage</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://landing.piwik.pro/tag-manager-vendors-comparison/">Download your copy now</a></div> </div> </div> </div> </div> </div></div> <div id="post_footer" class="wp-block-group post_footer is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-44 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="687" height="687" src="/wp-content/uploads/2024/03/m.poddebniak.jpeg" alt="" class="wp-image-4194" style="object-fit:cover;width:48px;height:48px" srcset="https://piwik.pro/wp-content/uploads/2024/03/m.poddebniak.jpeg 687w, https://piwik.pro/wp-content/uploads/2024/03/m.poddebniak-300x300.jpeg 300w, https://piwik.pro/wp-content/uploads/2024/03/m.poddebniak-150x150.jpeg 150w" sizes="(max-width: 687px) 100vw, 687px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="malgorzata-poddebniak">Małgorzata Poddębniak</h3> <p class="has-small-font-size">Senior Content Marketer</p> </div> </div> <p class="has-small-font-size">Senior content marketer at Piwik PRO, copywriter, translator and editor. She started as a freelancer, gaining experience with creating versatile marketing content for various channels and industries. Later, she began working as a translator and editor, specializing in academic articles and essays, mainly in the field of history and politics. After becoming interested in SEO, she moved on to work as a content writer for a technical SEO agency. While there, she designed the company newsletter and planned and created in-depth articles, practical guides, interviews, and other supporting marketing materials. She joined Piwik PRO with extensive knowledge of technology, SEO, and digital marketing. At Piwik PRO, she writes about analytics, privacy, marketing, personalization, and data management and explains product best practices and industry trends for different industries.</p> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-47 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="512" height="512" src="/wp-content/uploads/2024/03/s.grzesiak.jpeg" alt="" class="wp-image-3539" style="width:48px" srcset="https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak.jpeg 512w, https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak-300x300.jpeg 300w, https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak-150x150.jpeg 150w" sizes="(max-width: 512px) 100vw, 512px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="szymon-grzesiak">Szymon Grzesiak</h3> <p class="has-small-font-size">Performance Marketing Manager</p> </div> </div> <p class="has-small-font-size">Marketing expert with over 10 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead acquisition. Wordpress webmaster with HTML and CSS knowledge. <a href="https://www.linkedin.com/in/sgrzesiak/" target="_blank" rel="noreferrer noopener">LinkedIn Profile</a></p> </div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-columns has-link-color wp-elements-49fa4119cc5c2308c68d75609517aadc is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-41531 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics"> <div class="wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-50 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">Previous article</p> <h4 class="wp-block-post-title"><a href="https://piwik.pro/blog/event-based-web-analytics-everything-you-need-to-know/" target="_self" >Event-based web analytics: Everything you need to know</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-49 wp-block-group-is-layout-flex"> <p>November 14, 2022 by <span class="pp-authors">Aleksandra Szczepańska</span></p> </div> </div> </li></ul></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-41715 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics"> <div class="wp-block-group is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-52 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">Next article</p> <h4 class="wp-block-post-title"><a href="https://piwik.pro/blog/how-to-migrate-to-a-new-analytics-platform-the-ultimate-guide/" target="_self" >How to migrate to a new analytics platform: The ultimate guide</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-51 wp-block-group-is-layout-flex"> <p>November 24, 2022 by <span class="pp-authors">Aleksandra Szczepańska</span></p> </div> </div> </li></ul></div> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div id="blog_sidesection" class="wp-block-group blog_sidesection is-layout-constrained wp-block-group-is-layout-constrained"> <form role="search" method="get" action="/" class="wp-block-search__no-button wp-block-search"><label class="wp-block-search__label screen-reader-text" for="wp-block-search__input-3">Search</label><div class="wp-block-search__inside-wrapper "><input class="wp-block-search__input" id="wp-block-search__post-type" placeholder="Search" value="" type="search" name="s" required=""><input type="hidden" name="post_type" value="post"></div></form> <div id="single-post-custom-content-tag-manager"> </div> <div class="wp-block-group has-border-color has-grey-20-border-color has-white-background-color has-background has-link-color wp-elements-3e4aefefedcf42a77b28820350f55a44 is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <h4 class="wp-block-heading" id="h-categories">Categories</h4> <ul style="font-style:normal;font-weight:400; padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;" class="wp-block-categories-list wp-block-categories has-small-font-size"> <li class="cat-item cat-item-6"><a href="https://piwik.pro/blog/category/analytics/">Analytics</a> (181) </li> <li class="cat-item cat-item-49"><a href="https://piwik.pro/blog/category/banking-finance/">Banking & finance</a> (13) </li> <li class="cat-item cat-item-7"><a href="https://piwik.pro/blog/category/comparisons/">Comparisons</a> (12) </li> <li class="cat-item cat-item-54"><a href="https://piwik.pro/blog/category/consent-manager/">Consent Manager</a> (7) </li> <li class="cat-item cat-item-41"><a href="https://piwik.pro/blog/category/conversion-optimization/">Conversion optimization</a> (24) </li> <li class="cat-item cat-item-53"><a href="https://piwik.pro/blog/category/customer-data-platform/">Customer Data Platform</a> (16) </li> <li class="cat-item cat-item-47"><a href="https://piwik.pro/blog/category/data-management/">Data management</a> (56) </li> <li class="cat-item cat-item-11"><a href="https://piwik.pro/blog/category/data-privacy-security/">Data Privacy & Security</a> (1) </li> <li class="cat-item cat-item-40"><a href="https://piwik.pro/blog/category/data-privacy/">Data privacy & security</a> (121) </li> <li class="cat-item cat-item-48"><a href="https://piwik.pro/blog/category/gdpr/">GDPR</a> (51) </li> <li class="cat-item cat-item-51"><a href="https://piwik.pro/blog/category/government/">Government</a> (8) </li> <li class="cat-item cat-item-52"><a href="https://piwik.pro/blog/category/healthcare/">Healthcare</a> (17) </li> <li class="cat-item cat-item-44"><a href="https://piwik.pro/blog/category/interviews/">Interviews</a> (24) </li> <li class="cat-item cat-item-45"><a href="https://piwik.pro/blog/category/news-releases/">News & releases</a> (42) </li> <li class="cat-item cat-item-43"><a href="https://piwik.pro/blog/category/content-personalization/">Personalization</a> (22) </li> <li class="cat-item cat-item-42"><a href="https://piwik.pro/blog/category/product-best-practices/">Product best practices</a> (25) </li> <li class="cat-item cat-item-46"><a href="https://piwik.pro/blog/category/tag-manager/">Tag Manager</a> (10) </li> <li class="cat-item cat-item-50"><a href="https://piwik.pro/blog/category/use-cases/">Use cases</a> (35) </li> </ul></div> <div class="wp-block-group has-border-color has-grey-20-border-color has-white-background-color has-background has-link-color wp-elements-9cc993cd7d28c04b426324f350d41681 is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <h4 class="wp-block-heading">Similar posts</h4> <ul class="has-small-font-size related-posts__list wp-block-list"> <li><a href="https://piwik.pro/blog/consent-management-platforms-comparison/">Comparison of 10 leading consent management platforms</a></li> <li><a href="https://piwik.pro/blog/web-analytics-vendors-comparison-sheet/">The comparison of 10 web and app analytics platforms [UPDATE]</a></li> <li><a href="https://piwik.pro/blog/piwik-pro-vs-google-analytics-comprehensive-comparison/">Google Analytics alternative: Piwik PRO</a></li> <li><a href="https://piwik.pro/blog/piwik-pro-vs-matomo-piwik/">Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]</a></li> </ul> </div> </div> </div> </div> </div> </div> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-72 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="product" style="text-transform:uppercase">Product</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Footer – Product"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/gdpr-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/pricing/"><span class="wp-block-navigation-item__label">Pricing</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/integrations/"><span class="wp-block-navigation-item__label">Integrations</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/changelog/"><span class="wp-block-navigation-item__label">Changelog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-security/"><span class="wp-block-navigation-item__label">Privacy & security</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/services/"><span class="wp-block-navigation-item__label">Professional services</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-12 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="solutions" style="text-transform:uppercase">Solutions</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-3 wp-block-navigation-is-layout-flex" aria-label="Footer - Solutions"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-for-web-mobile/"><span class="wp-block-navigation-item__label">Analytics for web & mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics for product teams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/"><span class="wp-block-navigation-item__label">Data activation</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-compliance/"><span class="wp-block-navigation-item__label">Privacy compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/hipaa/"><span class="wp-block-navigation-item__label">HIPAA-compliant analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-side tracking & tagging</span></a></li></ul></nav></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-61 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="switch-from" style="text-transform:uppercase">Switch from</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-4 wp-block-navigation-is-layout-flex" aria-label="Footer - Switch from"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-google-analytics/"><span class="wp-block-navigation-item__label">Google Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-matomo/"><span class="wp-block-navigation-item__label">Matomo</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-at-internet/"><span class="wp-block-navigation-item__label">AT Internet</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-62 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="resources" style="text-transform:uppercase">Resources</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-5 wp-block-navigation-is-layout-flex" aria-label="Footer - Resources"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/"><span class="wp-block-navigation-item__label">Content library</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/webinars/"><span class="wp-block-navigation-item__label">Webinars</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/#type=success-stories"><span class="wp-block-navigation-item__label">Success stories</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossary/"><span class="wp-block-navigation-item__label">Glossary</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">Help center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">Developers & API</span></a></li></ul></nav></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-63 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="tools" style="text-transform:uppercase">Tools</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-6 wp-block-navigation-is-layout-flex" aria-label="Footer - Tools"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/cookie-scanner/"><span class="wp-block-navigation-item__label">Cookie Scanner</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/url-builder-tool/"><span class="wp-block-navigation-item__label">URL Builder</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-64 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="company" style="text-transform:uppercase">Company</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-7 wp-block-navigation-is-layout-flex" aria-label="Footer - Company"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/about/"><span class="wp-block-navigation-item__label">About</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/clients/"><span class="wp-block-navigation-item__label">Clients</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/careers/"><span class="wp-block-navigation-item__label">Careers</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partners/"><span class="wp-block-navigation-item__label">Partners</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li></ul></nav></div> </div> </div> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-65 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-8 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 1"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-4/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA Universal & GA4</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 360 & GA4 360</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-matomo-comparison/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Matomo</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Adobe Analytics</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-66 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-9 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 2"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-vs-ga360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 & GA4 (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-matomo/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Matomo (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-adobe-analytics/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Adobe Analytics (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-at-internet/"><span class="wp-block-navigation-item__label">Piwik PRO vs. AT Internet (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-countly-enterprise/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Countly (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-amplitude-enterprise/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Amplitude (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-mixpanel-enterprise/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Mixpanel (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-snowplow-enterprise/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Snowplow (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-heap-premier/"><span class="wp-block-navigation-item__label">Piwik PRO vs. Heap (table)</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-tag-manager-vs-google-tag-manager-table/"><span class="wp-block-navigation-item__label">PP Tag Manager vs. GTM (table)</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-67 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-10 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 3"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/web-analytics-vendors-comparison-sheet/"><span class="wp-block-navigation-item__label">Web analytics comparison</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/tag-manager-comparison/"><span class="wp-block-navigation-item__label">Tag manager comparison</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/free-comparison-of-four-enterprise-ready-customer-data-platforms/"><span class="wp-block-navigation-item__label">CDP vendor comparison</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/consent-management-platforms-comparison/"><span class="wp-block-navigation-item__label">Consent management comparison</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/free-web-analytics-platforms/"><span class="wp-block-navigation-item__label">Free web analytics platforms comparison</span></a></li></ul></nav></div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-68 wp-block-group-is-layout-constrained"><nav class="has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-11 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 4"><ul class="wp-block-navigation__container has-text-color has-grey-70-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/core-vs-enterprise/"><span class="wp-block-navigation-item__label">Core vs. Enterprise</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tracking-methods/"><span class="wp-block-navigation-item__label">6 ways analytics software collects data</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-laws-around-globe/"><span class="wp-block-navigation-item__label">17 new privacy laws around the world</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/is-google-analytics-gdpr-compliant/"><span class="wp-block-navigation-item__label">Is GA GDPR-compliant?</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/is-google-analytics-hipaa-compliant/"><span class="wp-block-navigation-item__label">Is GA HIPAA-compliant?</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/a-review-of-hipaa-compliant-analytics-platforms/"><span class="wp-block-navigation-item__label">A review of HIPAA-compliant analytics platforms</span></a></li></ul></nav></div> </div> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-70 wp-block-group-is-layout-constrained"> <p class="has-text-align-left"><strong>© 2024 Piwik PRO</strong></p> <p class="has-grey-70-color has-text-color has-small-font-size">Take control of your data</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-71 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://www.facebook.com/PiwikPro/" target="_blank" rel="noopener"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/dark-gray/s_facebook.svg" alt="" style="object-fit:cover;width:18px;height:18px"/></a></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://x.com/piwikpro/" target="_blank" rel="noopener"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/dark-gray/s_x_circle.svg" alt="" style="object-fit:cover;width:18px;height:18px"/></a></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://www.linkedin.com/company/piwik-pro/" target="_blank" rel="noopener"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/dark-gray/s_linkedin.svg" alt="" style="object-fit:cover;width:18px;height:18px"/></a></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image is-resized"><a href="https://github.com/PiwikPRO/" target="_blank" rel="noopener"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/dark-gray/s_github.svg" alt="" style="object-fit:cover;width:18px;height:18px"/></a></figure> </div> </div> </div> <div class="wp-block-column has-small-font-size is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><nav class="has-text-color has-primary-color items-justified-right footer-navigation__subfooter wp-block-navigation is-horizontal is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-12 wp-block-navigation-is-layout-flex" aria-label="Footer – Subfooter"><ul class="wp-block-navigation__container has-text-color has-primary-color items-justified-right footer-navigation__subfooter wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-policy/"><span class="wp-block-navigation-item__label"><strong>Privacy policy</strong></span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/cloud-sla/"><span class="wp-block-navigation-item__label"><strong>Service Level Agreement</strong></span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/sitemap/"><span class="wp-block-navigation-item__label"><strong>Sitemap</strong></span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/bug-bounty-program/"><span class="wp-block-navigation-item__label"><strong>Bug bounty program</strong></span></a></li></ul></nav></div> </div> </div> </footer></div> <script> var _paq = _paq || []; _paq.push( ["setTrackingSource","wordpress","1.3.7"] ); </script> <script src="https://piwik.pro/wp-content/plugins/pp-block-tooltip/build/front-script.js" id="pp-tooltip-script-js"></script> <script id="wp-block-template-skip-link-js-after"> ( function() { var skipLinkTarget = document.querySelector( 'main' ), sibling, skipLinkTargetID, skipLink; // Early exit if a skip-link target can't be located. if ( ! skipLinkTarget ) { return; } /* * Get the site wrapper. * The skip-link will be injected in the beginning of it. */ sibling = document.querySelector( '.wp-site-blocks' ); // Early exit if the root element was not found. if ( ! sibling ) { return; } // Get the skip-link target's ID, and generate one if it doesn't exist. skipLinkTargetID = skipLinkTarget.id; if ( ! skipLinkTargetID ) { skipLinkTargetID = 'wp--skip-link--target'; skipLinkTarget.id = skipLinkTargetID; } // Create the skip link. skipLink = document.createElement( 'a' ); skipLink.classList.add( 'skip-link', 'screen-reader-text' ); skipLink.href = '#' + skipLinkTargetID; skipLink.innerHTML = 'Skip to content'; // Inject the skip link. sibling.parentElement.insertBefore( skipLink, sibling ); }() ); </script> <script src="https://piwik.pro/wp-content/themes/main/assets/dist/js/script.js?ver=1732097677" id="theme-script-js"></script> </body> </html>