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src="/wp-content/plugins/pp-block-icon/build/images/blue/arrow_left.svg" alt=""/></figure> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="font-style:normal;font-weight:700"> <p class="has-text-align-left pp-action-link" style="font-style:normal;font-weight:700"><a href="/blog/">Back to blog</a></p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><h1 class="wp-block-post-title">Free comparison of 7 enterprise-ready customer data platforms</h1> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"><div class="taxonomy-category wp-block-post-terms"><a href="https://piwik.pro/blog/category/comparisons/" rel="tag">Comparisons</a><span class="wp-block-post-terms__separator">, </span><a href="https://piwik.pro/blog/category/customer-data-platform/" rel="tag">Customer Data Platform</a><span class="wp-block-post-terms__separator">, </span><a href="https://piwik.pro/blog/category/data-management/" rel="tag">Data management</a></div> <div class="wp-block-group has-small-font-size is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <p>Written by <span class="pp-authors">Aleksandra Szczepańska, Małgorzata Poddębniak, Szymon Grzesiak</span></p> <p>Published July 26, 2023</p> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="aligncenter wp-block-post-featured-image"><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2020/07/7-enetrprise-cdp-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwik.pro/wp-content/uploads/2020/07/7-enetrprise-cdp-1.png 620w, https://piwik.pro/wp-content/uploads/2020/07/7-enetrprise-cdp-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></figure></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget__socials-wrapper is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained wp-container-2 is-position-sticky" style="padding-top:var(--wp--preset--spacing--8)"> <a class="pp-link" href="http://www.facebook.com/share.php?u=https://piwik.pro/blog/free-comparison-of-four-enterprise-ready-customer-data-platforms/&title=Free+comparison+of+7+enterprise-ready+customer+data+platforms" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_facebook.svg" alt="" style="object-fit:cover"/></figure> </div> </a> <a class="pp-link" href="http://twitter.com/intent/tweet?text=Free+comparison+of+7+enterprise-ready+customer+data+platforms:%20https://piwik.pro/blog/free-comparison-of-four-enterprise-ready-customer-data-platforms/" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_x_circle.svg" alt=""/></figure> </div> </a> <a class="pp-link" href="http://www.linkedin.com/shareArticle?mini=true&url=https://piwik.pro/blog/free-comparison-of-four-enterprise-ready-customer-data-platforms/&title=Free+comparison+of+7+enterprise-ready+customer+data+platforms&source=" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_linkedin.svg" alt=""/></figure> </div> </a> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>Customer data platforms (CDPs) have proved their worth as a vital marketing technology.<br><br>CDPs assist marketers in generating a better customer experience driven by precise information on user behaviors across every touchpoint. In short, a CDP can support the following:</p> <ul class="wp-block-list"> <li>Data analysis</li> <li>Online advertising</li> <li>Campaign automation</li> <li>Cross-channel customer journey mapping</li> <li>Personalization</li> <li>Customer support</li> <li>Cross-sell and upsell efforts</li> </ul> <p>Marketing teams can manage tasks independently with CDPs without the time-consuming assistance of costly IT specialists. <br><br>A CDP creates <a href="https://piwik.pro/blog/what-is-single-customer-view-and-how-does-it-work/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">single customer views</a> by stitching together sources of fragmented data and building an overview of all user information and behavioral details. User profiles can be segmented into audiences that can then be activated on other platforms. <br><br>Campaigns and actions based on <a href="https://piwik.pro/blog/first-party-data-value/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">first-party data</a> that the CDP helps you collect can be more business-specific, effective, and personalized to each user. This type of data is most valuable and relevant to a business, making the insights gathered from it particularly useful for effective marketing and growth. Your marketing strategy gets supercharged faster with real-time data and in-depth insights. <br><br>Since the data in a CDP comes directly from users, it makes a great asset for ensuring compliance with GDPR and other privacy requirements.</p> <div class="wp-block-group blogpost-info-box has-border-color has-black-border-color has-green-10-background-color has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-28 wp-block-group-is-layout-flex" style="border-width:1px"> <div class="wp-block-group has-black-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-26 wp-block-group-is-layout-flex" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image aligncenter is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/check.fill.svg" alt="" style="object-fit:cover;width:42px;height:42px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <p>If you want to learn more about the ways your company can benefit from a CDP, read these posts:</p> <ul class="wp-block-list"> <li><a href="https://piwik.pro/blog/8-customer-data-platform-cdp-use-cases-that-will-drive-your-business-growth/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">8 customer data platform (CDP) use cases that will drive your business growth</a></li> <li><a href="https://piwik.pro/blog/integrating-cdp-ad-platforms-customer-journey/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">Integrating your CDP with ad platforms for customer journeys that convert</a></li> <li><a href="https://piwik.pro/blog/how-to-use-a-cdp-for-successful-audience-targeting/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">How to perform successful audience targeting with a CDP</a></li> </ul> </div> </div> <p>You need to clearly define your expectations to find the CDP that fits you best. Aligning them with features and capabilities from each vendor lets you find the right implementation for your business. That’s why we’ve extensively researched key features of CDPs available on the market.<br><br>Below we’ve prepared a thorough comparison of seven enterprise-ready customer data platform vendors. If you’re debating which CDP will work best for you and looking for guidance, you’ve come to the right place.</p> <h2 class="wp-block-heading" id="h-customer-data-platform-vendor-overview">Customer data platform vendor overview<a href="#h-customer-data-platform-vendor-overview" class="heading-anchor"></a></h2> <p>As you make up your mind about a particular CDP, let’s start by giving you a little peek at the vendors.</p> <h3 class="wp-block-heading" id="h-piwik-pro">Piwik PRO<a href="#h-piwik-pro" class="heading-anchor"></a></h3> <p>Piwik PRO combines a data-driven approach with a focus on satisfying the strictest privacy standards worldwide. This makes it the first privacy-oriented alternative to Google Analytics with <a href="https://piwik.pro/customer-data-platform/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">an integrated CDP</a>. It enables organizations handling sensitive data to analyze and optimize the customer journey and improve their cross-channel marketing efforts.</p> <h3 class="wp-block-heading" id="h-tealium">Tealium<a href="#h-tealium" class="heading-anchor"></a></h3> <p>Tealium’s primary focus is the tag management system Tealium iQ and the customer data platform Tealium AudienceStream. The CDP provides data enrichment capabilities that help create unified user profiles and automate actions across all channels. It lets you connect data and deliver it in real-time to make it easier to connect with your customers.</p> <h3 class="wp-block-heading" id="h-exponea">Exponea<a href="#h-exponea" class="heading-anchor"></a></h3> <p>Exponea gives marketers complete control over all aspects of the customer experience, especially within the ecommerce industry. Its Customer Data and Experience Platform (CDXP) lets marketers use AI-enriched data to understand customer behavior and run omnichannel campaigns across multiple channels.</p> <h3 class="wp-block-heading" id="h-mapp">Mapp<a href="#h-mapp" class="heading-anchor"></a></h3> <p>Mapp’s customer data platform centralizes all data through segmentation, unification of customer profiles, and activation of those in priority channels. With Mapp’s CDP at its core, organizations can connect entire marketing ecosystems to enhance the customer experience.</p> <h3 class="wp-block-heading" id="h-segment">Segment<a href="#h-segment" class="heading-anchor"></a></h3> <p>Segment is a CDP that helps companies organize, connect, and control their first-party data from multiple cross-device sources. It offers a complete data toolkit to standardize reliable data collection, unify user information, and send customer data into any system. The whole company can use trusted data to accelerate its growth.</p> <h3 class="wp-block-heading" id="h-mparticle">mParticle<a href="#h-mparticle" class="heading-anchor"></a></h3> <p>mParticle provides real-time data that combines quality and governance protections with AI-powered insights and predictions. Focused on mobile and desktop applications, it builds cross-platform user profiles to help marketers drive better marketing and improve conversion and retention for various industries.</p> <h3 class="wp-block-heading" id="h-amplitude">Amplitude<a href="#h-amplitude" class="heading-anchor"></a></h3> <p>Amplitude is a digital analytics platform that focuses on product analytics. It consists of several integrated products, including an insights-driven customer data platform. The CDP lets you un-silo data and connect it across teams, discover new audiences, and unite customer behavioral data across your stack.</p> <h2 class="wp-block-heading" id="h-comparing-7-enterprise-ready-customer-data-platforms">Comparing 7 enterprise-ready customer data platforms<a href="#h-comparing-7-enterprise-ready-customer-data-platforms" class="heading-anchor"></a></h2> <p>In our comparison, we’ve highlighted key differences concerning each CDP vendor’s essential functionalities and qualities.</p> <h3 class="wp-block-heading" id="h-general-characteristics">General characteristics<a href="#h-general-characteristics" class="heading-anchor"></a></h3> <p>First, we outlined some <strong>general characteristics</strong> of the reviewed CDPs to give you quick insights into what you can expect from these platforms. For example, see whether the vendors can be easily integrated with analytics or tag management systems and what hosting options are available.</p> <h3 class="wp-block-heading" id="h-data-collection-and-processing">Data collection and processing<a href="#h-data-collection-and-processing" class="heading-anchor"></a></h3> <p>Then, we compared how the CDP vendors approach <strong>data collection and processing</strong>. Learn how the platforms collect and organize data and what forms of information you can access, including raw or historical data. Find out if they process cookies or allow SDK. See the data types you can import into user profiles to expand and enrich them.<br><br>You need access to real-time, adequately normalized data and follow the whole <a href="https://piwik.pro/blog/customer-journey-analytics-customer-experience-optimization/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">customer journey</a> to ensure your data is accurate and up-to-date. Your marketing strategy should be unified and match data from multiple sources. You should be able to use your stack to its full potential.</p> <h3 class="wp-block-heading" id="h-audiences-and-profiles">Audiences and profiles<a href="#h-audiences-and-profiles" class="heading-anchor"></a></h3> <p>We also reviewed the details and possibilities of <strong>audiences and profiles</strong> in each CDP. Find out how user information is matched to create separate profiles, what attributes are available, and how to segment users who match given traits. You need to be able to merge user profiles over all channels and devices and display the information in single customer views. A well-chosen platform should enable you to continuously update and easily access these profiles and create audiences based on relevant shared attributes or behaviors.</p> <h3 class="wp-block-heading" id="h-data-activation">Data activation<a href="#h-data-activation" class="heading-anchor"></a></h3> <p>Each CDP’s value is connected to how it lets you apply the data in personalization, ad campaigns, emails, remarketing, and other actions you can take to improve customer acquisition and retention and drive more sales. That’s why we couldn’t skip a section comparing the <a href="https://piwik.pro/blog/data-activation/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener"><strong>data activation</strong></a> features of each vendor. Learn how to integrate the CDP with other platforms and make it useful.</p> <h3 class="wp-block-heading" id="h-privacy-and-security">Privacy and security<a href="#h-privacy-and-security" class="heading-anchor"></a></h3> <p>On top of that, we’ve evaluated the CDPs in terms of their <a href="https://piwik.pro/privacy-security/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener"><strong>privacy and security</strong></a> obligations. We have checked which platforms provide privacy-dedicated Opt-out/Do Not Track options, an integrated consent manager, and the ability to onboard sensitive data. <br><br>We couldn’t overlook the legal landscape of storing and processing users’ information. We’ve investigated if these platforms adhere to international privacy legislation such as GDPR and whether they boast valid security certifications. Customer data is in your hands. Your company should be able to rely on a vendor that ensures proper compliance with all applicable regulations.</p> <h3 class="wp-block-heading" id="h-customer-care">Customer care<a href="#h-customer-care" class="heading-anchor"></a></h3> <p>Last, we’ve checked what kinds of technical support and <strong>customer care</strong> services each vendor provides. As an enterprise customer, you may benefit from enhanced guidance through dedicated support and onboarding, personalized training, and custom development & integrations.</p> <div class="wp-block-group blogpost-lead-magnet-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-29 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><a href="https://campaign.piwik.pro/cdp-vendor-comparison/" target="_blank" rel="noopener"><img decoding="async" width="440" height="620" src="https://piwik.pro/wp-content/uploads/2020/07/cover-_7-customer-data.png" alt="" class="wp-image-32675" srcset="https://piwik.pro/wp-content/uploads/2020/07/cover-_7-customer-data.png 440w, https://piwik.pro/wp-content/uploads/2020/07/cover-_7-customer-data-213x300.png 213w" sizes="(max-width: 440px) 100vw, 440px" /></a></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="flex-basis:75%"> <div class="wp-block-group is-style-default has-small-font-size is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-30 wp-block-group-is-layout-flex"> <p class="has-white-color has-label-red-background-color has-text-color has-background has-small-font-size" style="padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;letter-spacing:0.2px;line-height:1;text-transform:uppercase"><strong>Comparison</strong></p> </div> <p class="h3">Free comparison of 7 enterprise-ready customer data platforms</p> <p>Get to know over 50 key differences to determine which platform fits your business needs best: Tealium, Amplitude, Exponea, mapp, Segment, mParticle or Piwik PRO.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://campaign.piwik.pro/cdp-vendor-comparison/" target="_blank" rel="noopener">Download</a></div> </div> </div> </div> </div> </div></div> <div id="post_footer" class="wp-block-group post_footer is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-34 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="480" height="480" src="/wp-content/uploads/2024/03/a.szczepanska.jpeg" alt="" class="wp-image-3531" style="width:48px" srcset="https://piwik.pro/wp-content/uploads/2024/03/a.szczepanska.jpeg 480w, https://piwik.pro/wp-content/uploads/2024/03/a.szczepanska-300x300.jpeg 300w, https://piwik.pro/wp-content/uploads/2024/03/a.szczepanska-150x150.jpeg 150w" sizes="(max-width: 480px) 100vw, 480px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="aleksandra-szczepanska">Aleksandra Szczepańska</h3> <p class="has-small-font-size">Senior Content Marketer</p> </div> </div> <p>Aleksandra is a senior content writer for Piwik PRO’s marketing blog, copywriter, content creator, and former lecturer on content marketing. With 10 years of experience in marketing, she has effectively juggled branding, marketing strategies, and content creation. She uses SEO best practices and digital marketing strategies to help articles rank high. Aleksandra values the impact of a compelling experience in content and employs various techniques in her writing to deliver valuable insight and engage with readers.| <a href="https://pl.linkedin.com/in/aleksandra-szczepa%C5%84ska-dziubek-0317b4b5" target="_blank" rel="noreferrer noopener">LinkedIn Profile</a></p> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-37 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="687" height="687" src="/wp-content/uploads/2024/03/m.poddebniak.jpeg" alt="" class="wp-image-4194" style="object-fit:cover;width:48px;height:48px" srcset="https://piwik.pro/wp-content/uploads/2024/03/m.poddebniak.jpeg 687w, https://piwik.pro/wp-content/uploads/2024/03/m.poddebniak-300x300.jpeg 300w, https://piwik.pro/wp-content/uploads/2024/03/m.poddebniak-150x150.jpeg 150w" sizes="(max-width: 687px) 100vw, 687px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="malgorzata-poddebniak">Małgorzata Poddębniak</h3> <p class="has-small-font-size">Senior Content Marketer</p> </div> </div> <p class="has-small-font-size">Senior content marketer at Piwik PRO, copywriter, translator and editor. She started as a freelancer, gaining experience with creating versatile marketing content for various channels and industries. Later, she began working as a translator and editor, specializing in academic articles and essays, mainly in the field of history and politics. After becoming interested in SEO, she moved on to work as a content writer for a technical SEO agency. While there, she designed the company newsletter and planned and created in-depth articles, practical guides, interviews, and other supporting marketing materials. She joined Piwik PRO with extensive knowledge of technology, SEO, and digital marketing. At Piwik PRO, she writes about analytics, privacy, marketing, personalization, and data management and explains product best practices and industry trends for different industries.</p> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-40 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="512" height="512" src="/wp-content/uploads/2024/03/s.grzesiak.jpeg" alt="" class="wp-image-3539" style="width:48px" srcset="https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak.jpeg 512w, https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak-300x300.jpeg 300w, https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak-150x150.jpeg 150w" sizes="(max-width: 512px) 100vw, 512px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="szymon-grzesiak">Szymon Grzesiak</h3> <p class="has-small-font-size">Performance Marketing Manager</p> </div> </div> <p class="has-small-font-size">Marketing expert with over 10 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead acquisition. Wordpress webmaster with HTML and CSS knowledge. <a href="https://www.linkedin.com/in/sgrzesiak/" target="_blank" rel="noreferrer noopener">LinkedIn Profile</a></p> </div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-columns has-link-color wp-elements-49fa4119cc5c2308c68d75609517aadc is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-45075 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-comparisons"> <div class="wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-43 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">Previous article</p> <h4 class="wp-block-post-title"><a href="https://piwik.pro/blog/reports-in-ga4-vs-piwik-pro/" target="_self" >Reports in Google Analytics 4 and Piwik PRO: Everything you should know </a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-42 wp-block-group-is-layout-flex"> <p>July 19, 2023 by <span class="pp-authors">Aleksandra Szczepańska</span></p> </div> </div> </li></ul></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-27286 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-comparisons"> <div class="wp-block-group is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-45 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">Next article</p> <h4 class="wp-block-post-title"><a href="https://piwik.pro/blog/piwik-pro-vs-adobe-analytics/" target="_self" >Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-44 wp-block-group-is-layout-flex"> <p>July 26, 2023 by <span class="pp-authors">Aleksandra Szczepańska, Chris Baker</span></p> </div> </div> </li></ul></div> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div id="blog_sidesection" class="wp-block-group blog_sidesection is-layout-constrained wp-block-group-is-layout-constrained"> <form role="search" method="get" action="/" class="wp-block-search__no-button wp-block-search"><label 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