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class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div class="wp-block-group navigation-sub navigation-sub--dark navigation-sub--transparent is-layout-constrained wp-block-group-is-layout-constrained"><nav class="items-justified-center no-wrap wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="GA4 Knowledge Hub"><ul class="wp-block-navigation__container items-justified-center no-wrap wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#migration-onboarding"><span class="wp-block-navigation-item__label">Migration & onboarding</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#data-model"><span class="wp-block-navigation-item__label">Data model</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#pros-cons"><span class="wp-block-navigation-item__label">Pros & cons</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#privacy-compliance"><span class="wp-block-navigation-item__label">Privacy compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#google-analytics-alternatives"><span class="wp-block-navigation-item__label">Google Analytics alternatives</span></a></li></ul></nav></div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-114 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group alignfull bg-blob bg-blob--top has-white-color has-black-background-color has-text-color has-background has-link-color wp-elements-5e011285041e38c51d6b1063810befd3 is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained" style="margin-top:-123px;padding-top:200px;padding-bottom:var(--wp--preset--spacing--128)"> <h1 class="wp-block-heading has-text-align-center" id="everything-you-need-to-know-about-google-analytics-4-before-you-migrate">Everything you need to know about Google Analytics 4 before you migrate</h1> <p class="has-text-align-center has-large-font-size">Dive into a vast content library dedicated to Google Analytics 4 (GA4). Learn about the platform’s data model, reporting capabilities, privacy issues and how it compares to the alternatives.</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-113 wp-block-group-is-layout-constrained"> <div id="migration-onboarding" class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading" id="google-analytics-migration-and-onboarding-a-bigger-challenge-than-you-expected">Google Analytics migration and onboarding – a bigger challenge than you expected?</h2> <p>Universal Analytics (UA) and Google Analytics 360 (GA360) no longer collect data. If you’re interested in the best practices for transitioning your analytics to a new platform, whether GA4 or an alternative, check out our helpful guides.</p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-43046 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/ga4-migration-problems/" target="_self" ><img fetchpriority="high" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2023/03/GA4-migration-problems-Everything-you-should-know-blue-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="GA4 migration problems: What are the alternatives" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2023/03/GA4-migration-problems-Everything-you-should-know-blue-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2023/03/GA4-migration-problems-Everything-you-should-know-blue-blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/ga4-migration-problems/" target="_self" >GA4 migration problems: What are the alternatives</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing new hits. This will align with Google’s plan to sunset UA and replace it with its next-generation measurement solution known as Google Analytics 4 (GA4). In preparation for this, Google is providing all UA users a means to migrate their standard UA properties… </p></div></div> </div> </li><li class="wp-block-post post-41715 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/how-to-migrate-to-a-new-analytics-platform-the-ultimate-guide/" target="_self" ><img decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/11/How-to-migrate-to-a-new-analytics-platform-The-ultimate-guide-violet-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How to migrate to a new analytics platform: The ultimate guide" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/11/How-to-migrate-to-a-new-analytics-platform-The-ultimate-guide-violet-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2022/11/How-to-migrate-to-a-new-analytics-platform-The-ultimate-guide-violet-blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/how-to-migrate-to-a-new-analytics-platform-the-ultimate-guide/" target="_self" >How to migrate to a new analytics platform: The ultimate guide</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: After sunsetting Universal Analytics (UA) on July 1, 2023, and replacing it with Google Analytics 4, many professionals who have used… </p></div></div> </div> </li><li class="wp-block-post post-20048 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-customer-data-platform category-use-cases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/analytics-implementation-in-12-steps-an-exhaustive-guide-tracking-plan-included/" target="_self" ><img decoding="async" width="400" height="260" src="https://piwik.pro/wp-content/uploads/2018/10/image-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Analytics implementation: A 12-step guide (Tracking plan included)" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2018/10/image-1.png 400w, https://piwik.pro/wp-content/uploads/2018/10/image-1-300x195.png 300w" sizes="(max-width: 400px) 100vw, 400px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/analytics-implementation-in-12-steps-an-exhaustive-guide-tracking-plan-included/" target="_self" >Analytics implementation: A 12-step guide (Tracking plan included)</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: There will be a lot of writing, testing, and double-checking. But we’ve got you… </p></div></div> </div> </li></ul></div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <a class="pp-link pp-link--wide pp-link__box" href="/switch-from-google-analytics/"> <div class="wp-block-group has-white-color has-primary-background-color has-text-color has-background has-link-color wp-elements-0985ea2f591b32d645e58e8f2aa1f529 is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-31 wp-block-group-is-layout-flex"> <p>Discover the benefits of migrating from Google Analytics to Piwik PRO Analytics Suite</p> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image size-large"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/arrow_right.svg" alt=""/></figure> </div> </div> </div> </a> </div> </div> <div id="data-model" class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading" id="google-analytics-4-data-model-explained">Google Analytics 4 data model, explained</h2> <p>The session-based data model has been the gold standard of web analytics for years. The new version of GA, GA4, turns the world of analytics on its head, introducing a fully event-based data model known from platforms such as Mixpanel, Amplitude, and Google Analytics for Firebase. This change will drastically affect how you measure goals, attribute conversions, or do behavioral reporting. Our articles explain the differences between models and their impact on your daily work. We also show the best alternatives to GA4.</p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-43981 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/is-session-based-analytics-dead/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2023/05/Is-session-based-analytics-dead-blue-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Is session-based analytics dead? No. Here’s why." style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2023/05/Is-session-based-analytics-dead-blue-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2023/05/Is-session-based-analytics-dead-blue-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/is-session-based-analytics-dead/" target="_self" >Is session-based analytics dead? No. Here’s why.</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">On July 1, 2023, Google sunsetted Universal Analytics (UA) and replaced it with its next-generation measurement tool, Google Analytics 4 (GA4). That means that standard UA properties have stopped processing new hits. You’ve probably heard that the GA4 is the future of analytics, and session-based analytics is a thing of the past. This article challenges… </p></div></div> </div> </li><li class="wp-block-post post-41531 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/event-based-web-analytics-everything-you-need-to-know/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/11/Event-based-web-orange-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Event-based web analytics: Everything you need to know" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/11/Event-based-web-orange-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2022/11/Event-based-web-orange-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/event-based-web-analytics-everything-you-need-to-know/" target="_self" >Event-based web analytics: Everything you need to know</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of tracking allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web analytics… </p></div></div> </div> </li><li class="wp-block-post post-41336 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-comparisons"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/universal-analytics-vs-google-analytics-4/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/10/Universal_Analytics_vs_Google_Analytics_4_violet_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Universal Analytics vs. Google Analytics 4: Data models and other key differences explained" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/10/Universal_Analytics_vs_Google_Analytics_4_violet_blog-1.png 620w, https://piwik.pro/wp-content/uploads/2022/10/Universal_Analytics_vs_Google_Analytics_4_violet_blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/universal-analytics-vs-google-analytics-4/" target="_self" >Universal Analytics vs. Google Analytics 4: Data models and other key differences explained</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">The switch from Universal Analytics (GA3 or UA) to Google Analytics 4 (GA4) means dealing with tons of changes, one of them being the different data models they use. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. This means that the two analytics platforms collect,… </p></div></div> </div> </li></ul></div> </div> <div id="pros-cons" class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading" id="the-pros-and-cons-of-google-analytics-4">The pros and cons of Google Analytics 4</h2> <p>Switching to GA4 can bring new, exciting possibilities, especially for people with more advanced skills and analytics use cases. But it can also mean losing some essential functionalities, especially for those interested in measuring marketing and website performance. Among other things, GA4 lacks multiple session-related metrics and default reports known from UA. It also introduces tight limits for data sent to Looker Studio. If you want to know more about what you lose and gain when moving to GA4, read our articles.</p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-3 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-42259 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-news-releases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-49 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/looker-studio-former-data-studio-ga4-connector-quota-limit-errors/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2023/01/Looker-Studio-GA4-connector-quota-limit-errors-Everything-you-should-know-orange-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2023/01/Looker-Studio-GA4-connector-quota-limit-errors-Everything-you-should-know-orange-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2023/01/Looker-Studio-GA4-connector-quota-limit-errors-Everything-you-should-know-orange-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained"><h3 class="has-link-color h3 wp-elements-a7b5ce07570f0053915fb6b9a120e09a wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/looker-studio-former-data-studio-ga4-connector-quota-limit-errors/" target="_self" >Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API.A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the underlying… </p></div></div> </div> </li><li class="wp-block-post post-28376 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-52 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/google-analytics-drawbacks/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2019/12/2019-12-10_google-analytics-drawbacks_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="6 key Google Analytics limitations" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2019/12/2019-12-10_google-analytics-drawbacks_blog-1.png 620w, https://piwik.pro/wp-content/uploads/2019/12/2019-12-10_google-analytics-drawbacks_blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"><h3 class="has-link-color h3 wp-elements-a7b5ce07570f0053915fb6b9a120e09a wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/google-analytics-drawbacks/" target="_self" >6 key Google Analytics limitations</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too lateGoogle Analytics is the most widely used web analytics solution on the market. It offers a variety of features, was created by the most popular brands in the world, and is… </p></div></div> </div> </li><li class="wp-block-post post-16455 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/google-analytics-alternatives-4-sound-reasons-consider/" target="_self" ><img loading="lazy" decoding="async" width="1165" height="758" src="https://piwik.pro/wp-content/uploads/2020/06/2020-06-25_Google-Analytics-lternatives-4-sound-reasons-to-consider_fullres-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Google Analytics alternatives – 4 sound reasons to switch" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2020/06/2020-06-25_Google-Analytics-lternatives-4-sound-reasons-to-consider_fullres-1.png 1165w, https://piwik.pro/wp-content/uploads/2020/06/2020-06-25_Google-Analytics-lternatives-4-sound-reasons-to-consider_fullres-1-300x195.png 300w, https://piwik.pro/wp-content/uploads/2020/06/2020-06-25_Google-Analytics-lternatives-4-sound-reasons-to-consider_fullres-1-1024x666.png 1024w, https://piwik.pro/wp-content/uploads/2020/06/2020-06-25_Google-Analytics-lternatives-4-sound-reasons-to-consider_fullres-1-768x500.png 768w" sizes="auto, (max-width: 1165px) 100vw, 1165px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained"><h3 class="has-link-color h3 wp-elements-a7b5ce07570f0053915fb6b9a120e09a wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/google-analytics-alternatives-4-sound-reasons-consider/" target="_self" >Google Analytics alternatives – 4 sound reasons to switch</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Google Analytics is the top player when it comes to tracking website visitors, no one argues with that. The value of the platform is reflected in its popularity, which is why it’s the market leader boasting an 84.1% share. That’s a strong argument. Even though some consider Google Analytics the standard, there are reasons to… </p></div></div> </div> </li></ul></div> </div> <div id="privacy-compliance" class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-85 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-57 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading" id="privacy-and-security-compliance-issues-with-ga4">Privacy and security compliance issues with GA4</h2> <p>Google Analytics is a product developed by Alphabet, one of the most potent big techs on the planet. The product has been called out for insufficient privacy settings, sharing user data with the Google ecosystem, and other issues. The US Department of Health & Human Services has also spoken out against the use of GA by HIPAA-covered entities. Learn why Google Analytics is a troublesome choice for companies that want to collect valuable data while respecting user privacy.<a href="/blog/ga4-migration-problems/"></a></p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-4 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-35643 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/what-is-privacy-friendly-analytics/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/06/2021-06-02-What-is-privacy-friendly-analytics_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="What is privacy-friendly analytics?" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2021/06/2021-06-02-What-is-privacy-friendly-analytics_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2021/06/2021-06-02-What-is-privacy-friendly-analytics_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/what-is-privacy-friendly-analytics/" target="_self" >What is privacy-friendly analytics?</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Privacy-friendly analytics is a set of methods for collecting, measuring and analyzing data in a way that respects privacy and delivers relevant insights. </p></div></div> </div> </li><li class="wp-block-post post-36561 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-management category-data-privacy"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-63 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-bg-color_violet10-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-61 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/tracking-methods-blog/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/07/2020-12-07_5-approaches-to-tracking-in-analytics_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="6 ways analytics software collects data online – plus a comparison of 5 popular platforms" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2021/07/2020-12-07_5-approaches-to-tracking-in-analytics_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2021/07/2020-12-07_5-approaches-to-tracking-in-analytics_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-62 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/tracking-methods-blog/" target="_self" >6 ways analytics software collects data online – plus a comparison of 5 popular platforms</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Data collection and analysis are a vital part of running any organization. For online data tracking, cookies and fingerprinting are among the most popular technologies and the basis for many tracking methods. In this article, we’ll discuss those different methods and the possibilities they provide. Additionally, we’ll compare how these 5 platforms approach tracking: Piwik… </p></div></div> </div> </li><li class="wp-block-post post-36887 post type-post status-publish format-standard has-post-thumbnail hentry category-data-privacy category-interviews"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-66 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-64 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/rotem-dar-interview/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/08/9.-Rotem-Dar_blog-cover_nobgr-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Rotem Dar: Google has, on average, more access to personal information than any other company on the globe" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2021/08/9.-Rotem-Dar_blog-cover_nobgr-1.png 620w, https://piwik.pro/wp-content/uploads/2021/08/9.-Rotem-Dar_blog-cover_nobgr-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-65 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/rotem-dar-interview/" target="_self" >Rotem Dar: Google has, on average, more access to personal information than any other company on the globe</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC… </p></div></div> </div> </li><li class="wp-block-post post-39382 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy category-gdpr"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-69 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-67 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/is-google-analytics-illegal-in-the-eu/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/06/2022-05-09_Ist-Google-Analytics-illegal_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Is Google Analytics illegal in the EU?" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/06/2022-05-09_Ist-Google-Analytics-illegal_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2022/06/2022-05-09_Ist-Google-Analytics-illegal_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-68 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/is-google-analytics-illegal-in-the-eu/" target="_self" >Is Google Analytics illegal in the EU?</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Note: On July 10, 2023, the European Commission adopted the EU-US Data Privacy Framework, which changes the legal status of transatlantic data transfers. That said, multiple privacy watchdogs point out issues with the new deal. NOYB, a privacy-focused organization founded by Max Schrems, has already announced it will challenge the new framework before the Court… </p></div></div> </div> </li><li class="wp-block-post post-40793 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy category-news-releases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-72 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-70 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/google-analytics-illegal-in-denmark/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/09/2019-12-10_google-analytics-drawbacks_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Denmark’s data protection authority says Google Analytics is illegal under GDPR" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/09/2019-12-10_google-analytics-drawbacks_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2022/09/2019-12-10_google-analytics-drawbacks_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-71 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/google-analytics-illegal-in-denmark/" target="_self" >Denmark’s data protection authority says Google Analytics is illegal under GDPR</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">In recent months, we’ve seen a domino effect of decisions by European data protection authorities (DPA) concerning Google Analytics (GA). On January 12, 2022, the Austrian DSB released its ruling in the case of an unnamed German web publisher. The regulator stated that working with Google Analytics to collect data on EU residents is unlawful… </p></div></div> </div> </li><li class="wp-block-post post-42809 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy category-gdpr"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-75 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-73 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/google-analytics-banned-in-norway/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/09/2019-12-10_google-analytics-drawbacks_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Google Analytics might soon be banned in Norway" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/09/2019-12-10_google-analytics-drawbacks_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2022/09/2019-12-10_google-analytics-drawbacks_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-74 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/google-analytics-banned-in-norway/" target="_self" >Google Analytics might soon be banned in Norway</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">On March 1, 2023, the Norwegian data protection authority (DPA), Datatilsynet, released a preliminary opinion about the use of Google Analytics. Datatilsynet stated that using Google’s platform is illegal under the General Data Protection Regulation (GDPR). The decision is a follow-up to the 2022 press release, in which the DPA suggested the tool might not… </p></div></div> </div> </li><li class="wp-block-post post-41379 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-78 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-76 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/privacy-shield-2-0-what-it-is-and-how-it-will-affect-your-business/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2022/10/The_Privacy_Shield_2-0_blue_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2022/10/The_Privacy_Shield_2-0_blue_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2022/10/The_Privacy_Shield_2-0_blue_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-77 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/privacy-shield-2-0-what-it-is-and-how-it-will-affect-your-business/" target="_self" >Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">On July 10, 2023, the European Commission announced a new agreement regulating data flow between the US and the EU named the Data Privacy Framework (DPF). It’s a much-needed development considering the importance of data transfers in the global economy. But many issues around this new deal raise concerns about its sustainability.Privacy watchdogs, including Max… </p></div></div> </div> </li><li class="wp-block-post post-25646 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-gdpr"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-81 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-79 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/is-google-analytics-gdpr-compliant/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Is Google Analytics (3 & 4) GDPR-compliant? [Updated]" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-80 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/is-google-analytics-gdpr-compliant/" target="_self" >Is Google Analytics (3 & 4) GDPR-compliant? [Updated]</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Google Analytics is the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. The Austrian, French, Italian, Norwegian and… </p></div></div> </div> </li><li class="wp-block-post post-34658 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-healthcare"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-84 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-82 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/is-google-analytics-hipaa-compliant/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/01/2021-01-12_Google-Analytics-HIPAA-compliant_blog-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Is Google Analytics HIPAA-compliant?" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2021/01/2021-01-12_Google-Analytics-HIPAA-compliant_blog-2.png 620w, https://piwik.pro/wp-content/uploads/2021/01/2021-01-12_Google-Analytics-HIPAA-compliant_blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-83 wp-block-group-is-layout-constrained"><h3 class="has-link-color h4 wp-elements-f26e9f1858dabf43802a984395762125 wp-block-post-title has-large-font-size"><a href="https://piwik.pro/blog/is-google-analytics-hipaa-compliant/" target="_self" >Is Google Analytics HIPAA-compliant?</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And… </p></div></div> </div> </li></ul></div> </div> <div id="google-analytics-alternatives" class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-104 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-86 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading" id="what-are-the-best-alternatives-to-google-analytics-4">What are the best alternatives to Google Analytics 4?</h2> <p>Companies that want to move away from GA have many options. The market of analytics platforms offers anything from basic cookieless tracking tools to advanced products with countless integrations, access to raw data, and robust reporting. Among them, there are a few privacy-compliant alternatives, including Piwik PRO. Here you’ll find several comparisons of free and paid analytics platforms. See which software best fits your needs.<a href="/blog/ga4-migration-problems/"></a></p> </div> <div class="wp-block-group is-layout-grid wp-container-core-group-is-layout-103 wp-block-group-is-layout-grid"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-88 wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full"><a href="/blog/google-analytics-alternatives-free-paid/"><img loading="lazy" decoding="async" width="620" height="400" src="/wp-content/uploads/2024/06/thumbnail-google-analytics-alternatives-free-and-paid.jpg" alt="" class="wp-image-51744" srcset="https://piwik.pro/wp-content/uploads/2024/06/thumbnail-google-analytics-alternatives-free-and-paid.jpg 620w, https://piwik.pro/wp-content/uploads/2024/06/thumbnail-google-analytics-alternatives-free-and-paid-300x194.jpg 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-87 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading h4 has-link-color wp-elements-1ac70efcd91c048c003b4032c0cb74ab" id="google-analytics-alternatives-free-and-paid"><a href="/blog/google-analytics-alternatives-free-paid/">Google Analytics alternatives – free and paid</a></h3> <p class="has-small-font-size">Google Analytics’ approach to privacy, data quality, transparency in handling data might make you seek alternatives. See the pluses and minuses of those platforms.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-90 wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full"><a href="/blog/web-analytics-vendors-comparison-sheet/"><img loading="lazy" decoding="async" width="621" height="400" src="/wp-content/uploads/2024/06/thumbnail-4-leading-web-analytics-vendors.png" alt="" class="wp-image-51742" srcset="https://piwik.pro/wp-content/uploads/2024/06/thumbnail-4-leading-web-analytics-vendors.png 621w, https://piwik.pro/wp-content/uploads/2024/06/thumbnail-4-leading-web-analytics-vendors-300x193.png 300w" sizes="auto, (max-width: 621px) 100vw, 621px" /></a></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-89 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading h4 has-link-color wp-elements-250eb9877fc5826473f89804c4656f86" id="the-comparison-of-leading-enterprise-web-analytics-platforms-which-solution-will-be-right-for-you"><a href="/blog/web-analytics-vendors-comparison-sheet/">The comparison of leading enterprise web analytics platforms: which solution will be right for you?</a></h3> <p class="has-small-font-size">Check out our web analytics vendors comparison and get closer to finding the right enterprise-level tool for your organization.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-92 wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full"><a href="/wp-content/uploads/2024/07/free-web-analytics-platforms-table.pdf"><img loading="lazy" decoding="async" width="620" height="400" src="/wp-content/uploads/2024/06/thumbnail-compare-7-free-web-analytics-platforms-65-point-table.png" alt="" class="wp-image-51743" srcset="https://piwik.pro/wp-content/uploads/2024/06/thumbnail-compare-7-free-web-analytics-platforms-65-point-table.png 620w, https://piwik.pro/wp-content/uploads/2024/06/thumbnail-compare-7-free-web-analytics-platforms-65-point-table-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-91 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading h4 has-link-color has-large-font-size wp-elements-67b1a8b6e14f5c83d4511f3f3381550e" id="compare-7-free-web-analytics-platforms-65-point-table"><a href="/wp-content/uploads/2024/07/free-web-analytics-platforms-table.pdf" target="_blank" rel="noreferrer noopener">Compare 7 free web analytics platforms – 65-point table</a></h3> <p class="has-small-font-size">Spend time implementing the platform that will fit your needs. See the pluses and minuses of seven free web analytics platforms.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-94 wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full"><a href="/piwik-pro-vs-google-analytics-vs-ga360/"><img loading="lazy" decoding="async" width="620" height="400" src="/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-ua-ua360-ga4-and-ga4-360.png" alt="" class="wp-image-51746" srcset="https://piwik.pro/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-ua-ua360-ga4-and-ga4-360.png 620w, https://piwik.pro/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-ua-ua360-ga4-and-ga4-360-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-93 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading h4 has-link-color wp-elements-e96df1f1d3a00888d1a4bf1a281040de" id="piwik-pro-vs-ua-ua-360-ga-4-and-ga-4-360"><a href="/piwik-pro-vs-google-analytics-vs-ga360/">Piwik PRO vs. UA, UA 360, GA 4 and GA 4 360</a></h3> <p class="has-small-font-size">Find out about key similarities between Piwik PRO in the free Core and Enterprise plans, and every Google Analytics.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-96 wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full"><a href="/piwik-pro-vs-google-analytics-4/"><img loading="lazy" decoding="async" width="620" height="400" src="/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-universal-analytics-and-google-analytics-4.png" alt="" class="wp-image-51747" srcset="https://piwik.pro/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-universal-analytics-and-google-analytics-4.png 620w, https://piwik.pro/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-universal-analytics-and-google-analytics-4-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-95 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading h4 has-link-color wp-elements-6e535ad59b3d5e34171b1aac9c68d42c" id="piwik-pro-vs-universal-analytics-amp-google-analytics-4"><a href="/piwik-pro-vs-google-analytics-4/">Piwik PRO vs. Universal Analytics & Google Analytics 4</a></h3> <p class="has-small-font-size">Choosing the right data analytics platform is challenging, as no single tool fits every need. See how Piwik PRO Analytics Suite fares against Universal Analytics and Google Analytics 4.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-98 wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full"><a href="/switch-from-google-analytics/"><img loading="lazy" decoding="async" width="620" height="400" src="/wp-content/uploads/2024/06/thumbnail-switch-from-google-analytics-to-piwik-pro.png" alt="" class="wp-image-51749" srcset="https://piwik.pro/wp-content/uploads/2024/06/thumbnail-switch-from-google-analytics-to-piwik-pro.png 620w, https://piwik.pro/wp-content/uploads/2024/06/thumbnail-switch-from-google-analytics-to-piwik-pro-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-97 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading h4 has-link-color wp-elements-ccec49f9edb1d5d3f596d22d114b9f4a" id="switch-from-google-analytics-to-piwik-pro"><a href="/switch-from-google-analytics/">Switch from Google Analytics to Piwik PRO</a></h3> <p class="has-small-font-size">Keep universal reporting and comply with privacy laws with one tick of a box. Get effortless migration, advanced analytics, easy product integrations and multiple hosting options.</p> </div> </div> <div class="wp-block-group wp-container-content-1 is-layout-constrained wp-container-core-group-is-layout-100 wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full"><a href="/piwik-pro-vs-google-analytics-360/"><img loading="lazy" decoding="async" width="620" height="400" src="/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-google-analytics-360-and-google-analytics-4-360.png" alt="" class="wp-image-51745" srcset="https://piwik.pro/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-google-analytics-360-and-google-analytics-4-360.png 620w, https://piwik.pro/wp-content/uploads/2024/06/thumbnail-piwik-pro-vs-google-analytics-360-and-google-analytics-4-360-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-99 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading h4 has-link-color wp-elements-5e5fb7558a6ae5e7a68b8885116ce4cb" id="piwik-pro-vs-google-analytics-360-amp-google-analytics-4-360"><a href="/piwik-pro-vs-google-analytics-360/">Piwik PRO vs. Google Analytics 360 & Google Analytics 4 360</a></h3> <p class="has-small-font-size">Choosing the right analytics software for your organization is no easy feat. That is why we’ve placed Piwik PRO, Google Analytics 4 360 and Google Analytics 360 side by side.</p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-102 wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full"><a href="/google-analytics-360-special-offer/"><img loading="lazy" decoding="async" width="640" height="400" src="/wp-content/uploads/2024/06/thumbnail-special-offer-for-ga360-users.png" alt="" class="wp-image-51748" srcset="https://piwik.pro/wp-content/uploads/2024/06/thumbnail-special-offer-for-ga360-users.png 640w, https://piwik.pro/wp-content/uploads/2024/06/thumbnail-special-offer-for-ga360-users-300x188.png 300w" sizes="auto, (max-width: 640px) 100vw, 640px" /></a></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-101 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading h4 has-link-color wp-elements-bd9cadad38505a93a065ab883f8ec59d" id="special-offer-for-ga360-users"><a href="/google-analytics-360-special-offer/">Special offer for GA360 users</a></h3> <p class="has-small-font-size">Get a free Piwik PRO subscription during migration from Google Analytics 360. Switch to an advanced analytics platform based on familiar concepts to ensure a seamless user experience for all your teams</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-109 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-105 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="piwik-pro-vs-google-analytics">Piwik PRO vs. Google Analytics</h2> <p class="has-text-align-center has-large-font-size">See how Piwik PRO Analytics Suite fares against the new and the old version of Google Analytics.</p> </div> <figure class="wp-block-table"><table class="has-fixed-layout"><thead><tr><th></th><th class="has-text-align-center" data-align="center">Universal Analytics</th><th class="has-text-align-center" data-align="center">Google Analytics 4</th><th class="has-text-align-center" data-align="center">Piwik PRO</th></tr></thead><tbody><tr><td>Data model</td><td class="has-text-align-center" data-align="center">Session-based, supports some event-based use cases</td><td class="has-text-align-center" data-align="center">Event-based, supports some session-based use cases</td><td class="has-text-align-center" data-align="center">Session- and event-based</td></tr><tr><td>Ease of implementation and setup</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" style="width: 18px" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"></td></tr><tr><td>Ease of use</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px" class="pp-icon"> <samp class="cc-tooltip__trigger" title="Especially for marketers and web analysts."><img decoding="async" style="width: 18px" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px" class="pp-icon"></td></tr><tr><td>Raw data access</td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width: 32px" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" style="width: 32px" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" class="pp-icon"><samp class="cc-tooltip__trigger" title="Great access but only to one destination: BigQuery."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"><samp class="cc-tooltip__trigger" title="Many different destinations, including BigQuery."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td></tr><tr><td>EU hosting</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td></tr><tr><td>GDPR compliance</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px" class="pp-icon"></td></tr></tbody></table></figure> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <a class="pp-link pp-link--wide pp-link__box" href="/piwik-pro-vs-google-analytics-vs-ga360"> <div class="wp-block-group has-white-color has-primary-background-color has-text-color has-background has-link-color wp-elements-d90078d02d565b8fd4d541fea37c8a1a is-layout-constrained wp-container-core-group-is-layout-107 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-106 wp-block-group-is-layout-flex"> <p>Learn more about the differences and similarities between <strong>Piwik PRO</strong> and <strong>Google Analytics</strong>.</p> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image size-large"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/arrow_right.svg" alt=""/></figure> </div> </div> </div> </a> </div> </div> <div id="faq" class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="faq">FAQ</h2> <div class="wp-block-group has-link-color wp-elements-bbc1be867ac5ddb9e631d3e1b13b3e3b is-layout-constrained wp-container-core-group-is-layout-110 wp-block-group-is-layout-constrained"> <details id="how-long-does-it-take-to-migrate-from-ua-to-ga4" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>How long does it take to migrate from UA to GA4?</strong></summary> <p>The process can take anywhere from a few days to a few months, depending on the complexity of your website or app and your team’s skills. Moving to the new Google platform includes some standard steps, such as setting up new properties, implementing new tracking codes, configuring streams and events, and setting up reports. But in most cases, a successful transition will also require extensive product training for your team. </p> </details> <details id="can-i-migrate-historical-data-from-ua-to-ga4" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>Can I migrate historical data from UA to GA4</strong></summary> <p>No, you can’t. Since you won’t be able to keep your data anyway, the sunset of Universal Analytics creates an excellent opportunity for companies who’d like to replace GA with a different tool. GA4 is known for its complexity and steep learning curve, so choosing a platform based on concepts you’re already familiar with might ease and speed up your onboarding process.</p> </details> <details id="how-long-does-it-take-to-migrate-from-universal-analytics-to-piwik-pro" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>How long does it take to migrate from Universal Analytics to Piwik PRO?</strong></summary> <p>It’s easy to transition between Google Analytics and Piwik PRO because of similar UIs, data layer compatibility, detailed onboarding materials (Core plan), and dedicated support (Enterprise plan). Core plan users will be able to migrate their analytics setup within an hour. With the Enterprise plan, you’ll get extra services related to product implementation and training. In this case, onboarding takes around four weeks, depending on the complexity of your tracking setup.</p> </details> <details id="what-makes-piwik-pro-a-great-alternative-for-people-unhappy-with-losing-universal-analytics" class="wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow"><summary><strong>What makes Piwik PRO a great alternative for people unhappy with losing Universal Analytics?</strong></summary> <p>There are several factors that make Piwik PRO a perfect successor for the sunsetting UA:</p> <ul class="wp-block-list"> <li><strong>Painless migration</strong> – the similarities between platforms mean you’ll be able to move your analytics setup and start collecting data in less than an hour.</li> <li><strong>No need to learn new concepts from scratch</strong> – feel at home with reports and metrics based on similar methodology to UA.</li> <li><strong>More flexibility in using data</strong> – get access to advanced reports that support all event-based use cases, retrieve raw data, and push it to data warehouses, BI tools, data visualization platforms, and other parts of your tech stack.</li> <li><strong>Improved data accuracy</strong> – use software that can run without consent and complies with the guidelines of data protection authorities across Europe.</li> <li><strong>Privacy compliance</strong> – collect data in line with GDPR, HIPAA, CCPA, TDDDG, and other privacy laws worldwide. Make compliance easier with an integrated consent manager.</li> </ul> <p>Read more about the benefits of Piwik PRO Analytics Suite here: <a href="/switch-from-google-analytics/">Switch from Google Analytics to Piwik PRO</a>.</p> </details> </div> </div> <div id="cta" class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-112 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="see-what-makes-piwik-pro-a-great-alternative-to-the-sunsetting-universal-analytics-and-the-complex-and-non-compliant-google-analytics-4">See what makes Piwik PRO a great alternative to the sunsetting Universal Analytics and the complex and non-compliant Google Analytics 4.</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black"><a class="wp-block-button__link wp-element-button" href="/contact/">Contact 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</div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px;padding-right:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-123 wp-block-group-is-layout-constrained"><nav class="has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-10 wp-block-navigation-is-layout-flex" aria-label="Footer Secondary - Column 2"><ul class="wp-block-navigation__container has-text-color has-white-color is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/piwik-pro-vs-google-analytics-vs-ga360/"><span class="wp-block-navigation-item__label">Piwik PRO vs. GA3 & GA4 (table)</span></a></li><li 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