Google Economic Impact | state detail: Wyoming

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glue-headline--headline-1 state-hero-name"> Wyoming </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Wyoming businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/183491050847af289dc50a28b9c46ab460a2e31745a080a6c7099fcc94bd7a62d5c2c66c0ad547464f98b6078c1a9c2cc84f10c98de8cdf7097ab26c7dbc4eef" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Wyoming report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-de23b99 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-de23b99 { background-image: url(https://lh3.googleusercontent.com/QyJoh4Bid11o6IKYV3dNJjE-CRgjgBw0X6KzvZlVZqVH4vO7X_-rkzec1k8aAGYosZaJC1jddgok9-43eg5fbccHzDH_1r8p0wM9gCMgpF3bfBYCZXHc=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-de23b99 { background-image: url(https://lh3.googleusercontent.com/QyJoh4Bid11o6IKYV3dNJjE-CRgjgBw0X6KzvZlVZqVH4vO7X_-rkzec1k8aAGYosZaJC1jddgok9-43eg5fbccHzDH_1r8p0wM9gCMgpF3bfBYCZXHc=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-de23b99 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-de23b99 { background-image: url(https://lh3.googleusercontent.com/QyJoh4Bid11o6IKYV3dNJjE-CRgjgBw0X6KzvZlVZqVH4vO7X_-rkzec1k8aAGYosZaJC1jddgok9-43eg5fbccHzDH_1r8p0wM9gCMgpF3bfBYCZXHc=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-de23b99 { background-image: url(https://lh3.googleusercontent.com/QyJoh4Bid11o6IKYV3dNJjE-CRgjgBw0X6KzvZlVZqVH4vO7X_-rkzec1k8aAGYosZaJC1jddgok9-43eg5fbccHzDH_1r8p0wM9gCMgpF3bfBYCZXHc=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-de23b99 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-de23b99 { background-image: url(https://lh3.googleusercontent.com/QyJoh4Bid11o6IKYV3dNJjE-CRgjgBw0X6KzvZlVZqVH4vO7X_-rkzec1k8aAGYosZaJC1jddgok9-43eg5fbccHzDH_1r8p0wM9gCMgpF3bfBYCZXHc=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-de23b99 { background-image: url(https://lh3.googleusercontent.com/QyJoh4Bid11o6IKYV3dNJjE-CRgjgBw0X6KzvZlVZqVH4vO7X_-rkzec1k8aAGYosZaJC1jddgok9-43eg5fbccHzDH_1r8p0wM9gCMgpF3bfBYCZXHc=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-de23b99" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $1.21 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $1.21 billion of economic activity for thousands of Wyoming businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 43,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Wyoming businesses </h4> <p class="state-hero-fact--copy">More than 43,000 Wyoming businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $948,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $948,000 in donated search ads to Wyoming nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $1.21 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $1.21 billion of economic activity for thousands of Wyoming businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 43,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Wyoming businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 43,000 Wyoming businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $948,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $948,000 in donated search ads to Wyoming nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=moterra-campervans aria-hidden="true"></div> <div class="business-hidden-jump-link" id=mountain-meadow-wool aria-hidden="true"></div> <div class="business-hidden-jump-link" id=chugwater-chili aria-hidden="true"></div> <div class="business-hidden-jump-link" id=javapresse aria-hidden="true"></div> <div class="business-hidden-jump-link" id=reel-deal-anglers aria-hidden="true"></div> <div class="business-hidden-jump-link" id=brushbuck-wildlife-tours aria-hidden="true"></div> <div class="business-hidden-jump-link" id=dave-hansen-whitewater-scenic-river-trips aria-hidden="true"></div> <div class="business-hidden-jump-link" id=snake-river-angler aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#moterra-campervans" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Moterra Campervans </span> </li> <li class="mdc-list-item" data-value="#mountain-meadow-wool" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Mountain Meadow Wool </span> </li> <li class="mdc-list-item" data-value="#chugwater-chili" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Chugwater Chili </span> </li> <li class="mdc-list-item" data-value="#javapresse" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> JavaPresse </span> </li> <li class="mdc-list-item" data-value="#reel-deal-anglers" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Reel Deal Anglers </span> </li> <li class="mdc-list-item" data-value="#brushbuck-wildlife-tours" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> BrushBuck Wildlife Tours </span> </li> <li class="mdc-list-item" data-value="#dave-hansen-whitewater-scenic-river-trips" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Dave Hansen Whitewater & Scenic River Trips </span> </li> <li class="mdc-list-item" data-value="#snake-river-angler" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Snake River Angler </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#moterra-campervans" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Moterra Campervans </div> </div> <div class="glue-tab tab-button" id="#mountain-meadow-wool" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Mountain Meadow Wool </div> </div> <div class="glue-tab tab-button" id="#chugwater-chili" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Chugwater Chili </div> </div> <div class="glue-tab tab-button" id="#javapresse" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > JavaPresse </div> </div> <div class="glue-tab tab-button" id="#reel-deal-anglers" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Reel Deal Anglers </div> </div> <div class="glue-tab tab-button" id="#brushbuck-wildlife-tours" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > BrushBuck Wildlife Tours </div> </div> <div class="glue-tab tab-button" id="#dave-hansen-whitewater-scenic-river-trips" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Dave Hansen Whitewater & Scenic River Trips </div> </div> <div class="glue-tab tab-button" id="#snake-river-angler" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Snake River Angler </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#moterra-campervans"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w1200-rw 2x, https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w1200-rj 2x, https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w1024-rw 2x, https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w1024-rj 2x, https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w3400-rw 2x, https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w3400-rj 2x, https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs=w1700-rj" class="state-business-tab__image" alt="Moterra Campervans"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wyoming"> Economic Impact --- Wyoming </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Moterra Campervans </h3> <p>Location: Jackson, Wyoming <br> Website: https://gomoterra.com/ <br> 21 employees</p> <p><p>Friends and travel guides Kevin Deneen, Gabe Aufderheide, and Trevor James wanted to make it easier for people to explore nature–without logistics getting in the way. They founded Moterra Campervans in their hometown of Jackson in 2016, offering fully stocked campervans and unique travel itineraries for the nation’s wild spaces. “Someone who typically stays in a hotel but wants to experience a national park for the first time can get out there and push their comfort levels,” says Trevor. Adds Gabe, “It has everything you need. The van offers a sense of true leisure–you don’t have to scramble to get back to your hotel.” When more people headed outdoors during the pandemic, business skyrocketed. “We went from four of us to a team of 25 or 30, dispersed across different states and new locations,” Trevor says.</p> <p>The team uses Google Workspace to run operations. “We can access it from any device,” Kevin says. “It’s how we brainstorm, keep information moving efficiently, and onboard new teammates. And knowing everything is secure creates incredible peace of mind.” Google Analytics helps the team pinpoint trends: “We get a snapshot of upcoming travel people are interested in. It helps us shape our messaging,” Trevor says. In 2023, Moterra built out their Google Ads strategy and saw a 181-percent rise in website visitors. “Strictly from Google Ads, we were seeing 5,500 people on our site every day in our biggest month. It was as if we had opened a new storefront on Main Street,” adds Trevor. The team also uses Gemini to save time. “If I have 30 minutes between meetings and want to knock out a blog, Gemini accelerates that,” Kevin says. “I recommend anyone who’s new to AI to start with Gemini." Moterra now rents 70 campervans in seven locations. Says Gabe, “We want to make it easy for people to immerse themselves in these amazing places–and have the trip of a lifetime doing it.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="moterra-campervans"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-9952c60 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-9952c60 { background-image: url(https://lh3.googleusercontent.com/jeBflm-XERcN812oNlHaQWA1GApGiJPfAz7iAWzY4Nh1SLvEHqWhzDDXeEYaSy-AbLTLM03qgIfBiO_2gKUKfjXUINafDk2WnbBj2qVrB84nA-YSSDY=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-9952c60 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-9952c60 { background-image: url(https://lh3.googleusercontent.com/jeBflm-XERcN812oNlHaQWA1GApGiJPfAz7iAWzY4Nh1SLvEHqWhzDDXeEYaSy-AbLTLM03qgIfBiO_2gKUKfjXUINafDk2WnbBj2qVrB84nA-YSSDY=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-9952c60 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-9952c60 { background-image: url(https://lh3.googleusercontent.com/jeBflm-XERcN812oNlHaQWA1GApGiJPfAz7iAWzY4Nh1SLvEHqWhzDDXeEYaSy-AbLTLM03qgIfBiO_2gKUKfjXUINafDk2WnbBj2qVrB84nA-YSSDY=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-9952c60"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Moterra Campervans case study" data-image="https://lh3.googleusercontent.com/cAlpYks1y2FfacFJMZpBRzVz9KaVQAAm8-CwuCt_Ghx6zAeXnwEaDHIO3YhQi6JHIx_s51VY-eyAmZ7e_NKAMvMZDGti22oBEbdMb0ueC6-pWrGuwIs"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We saw a 181-percent increase just from Google Ads in people visiting our site last year. That’s pretty dramatic.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Trevor James </p> <p class="business-aside-quote-title"> Co-founder and COO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://gemini.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Gemini </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Moterra Campervans </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Jackson, Wyoming </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://gomoterra.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://gomoterra.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 21 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We saw a 181-percent increase just from Google Ads in people visiting our site last year. That’s pretty dramatic.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Trevor James </p> <p class="business-aside-quote-title"> Co-founder and COO </p> </div> <p>Friends and travel guides Kevin Deneen, Gabe Aufderheide, and Trevor James wanted to make it easier for people to explore nature–without logistics getting in the way. They founded Moterra Campervans in their hometown of Jackson in 2016, offering fully stocked campervans and unique travel itineraries for the nation’s wild spaces. “Someone who typically stays in a hotel but wants to experience a national park for the first time can get out there and push their comfort levels,” says Trevor. Adds Gabe, “It has everything you need. The van offers a sense of true leisure–you don’t have to scramble to get back to your hotel.” When more people headed outdoors during the pandemic, business skyrocketed. “We went from four of us to a team of 25 or 30, dispersed across different states and new locations,” Trevor says.</p> <p>The team uses Google Workspace to run operations. “We can access it from any device,” Kevin says. “It’s how we brainstorm, keep information moving efficiently, and onboard new teammates. And knowing everything is secure creates incredible peace of mind.” Google Analytics helps the team pinpoint trends: “We get a snapshot of upcoming travel people are interested in. It helps us shape our messaging,” Trevor says. In 2023, Moterra built out their Google Ads strategy and saw a 181-percent rise in website visitors. “Strictly from Google Ads, we were seeing 5,500 people on our site every day in our biggest month. It was as if we had opened a new storefront on Main Street,” adds Trevor. The team also uses Gemini to save time. “If I have 30 minutes between meetings and want to knock out a blog, Gemini accelerates that,” Kevin says. “I recommend anyone who’s new to AI to start with Gemini." Moterra now rents 70 campervans in seven locations. Says Gabe, “We want to make it easy for people to immerse themselves in these amazing places–and have the trip of a lifetime doing it.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#mountain-meadow-wool"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w1200-rw 2x, https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w1200-rj 2x, https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w1024-rw 2x, https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w1024-rj 2x, https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w3400-rw 2x, https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w3400-rj 2x, https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t=w1700-rj" class="state-business-tab__image" alt="Mountain Meadow Wool"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wyoming"> Economic Impact --- Wyoming </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Mountain Meadow Wool </h3> <p>Location: Buffalo, Wyoming <br> Website: https://mountainmeadowwool.com/ <br> 617% increase in customer conversions in 6 months</p> <p><p>When mother-and-son team Karen and Ben Hostetler looked around at the ranches in their Buffalo, Wyoming hometown, they wondered why they couldn’t buy anything made with local wool. “It became a passion to start putting a brand identity to the wool raised in this area of the U.S., and it went from there,” Karen says. The pair launched Mountain Meadow Wool in 2007, helping around 50 ranchers annually to process and trace their wool through production and into yarn and other products. “Most mills in the U.S. specialize in one area of the process so wool is sent away, but we do everything from washing the wool to spinning and knitting it into garments,” Ben explains. “We work with third- or fourth-generation ranchers who, for the first time, can see something being made out of the products they raised. There's a great sense of pride.”</p> <p>When the pandemic began and more crafters and knitters were searching for quality wool products, the Hostetlers saw an opportunity to boost their online presence and reach people looking for specific types of yarn and wool. They began sharing YouTube videos with behind-the-scenes stories, and tweaked their marketing with Google Ads optimization tools to better reach audiences. That resulted in a 617 percent increase in customer conversions in just six months, from both crafty customers and retailers. “Online visibility drove the most growth,” Ben says. “More people buy directly from our website via online searches, then they go into their brick-and-mortar store and ask for our yarns, and then that store calls us so they can carry our yarns in their store.” Now, Mountain Meadow Wool’s 24,000 sq. ft. facility is one of the biggest employers in the historically boom-bust local economy, providing stable jobs for 24 people–and one sheep. Yarnold, their fluffy mascot, pitches in to attract tourists who regularly stop by to visit him.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="mountain-meadow-wool"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-754d6a4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-754d6a4 { background-image: url(https://lh3.googleusercontent.com/N65BnWrb2FLrRPPTjKCI6NhubPeD1QT9qHEWw4K6Q4YWzgyn-xhVtyizvzBeCQftX8XZ0yT6DVlwWmwcNq7UdQ7OzyddFddPcuirIMh5gntSBOweOiw=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-754d6a4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-754d6a4 { background-image: url(https://lh3.googleusercontent.com/N65BnWrb2FLrRPPTjKCI6NhubPeD1QT9qHEWw4K6Q4YWzgyn-xhVtyizvzBeCQftX8XZ0yT6DVlwWmwcNq7UdQ7OzyddFddPcuirIMh5gntSBOweOiw=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-754d6a4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-754d6a4 { background-image: url(https://lh3.googleusercontent.com/N65BnWrb2FLrRPPTjKCI6NhubPeD1QT9qHEWw4K6Q4YWzgyn-xhVtyizvzBeCQftX8XZ0yT6DVlwWmwcNq7UdQ7OzyddFddPcuirIMh5gntSBOweOiw=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-754d6a4"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Mountain Meadow Wool case study" data-image="https://lh3.googleusercontent.com/Fd3fcgCLqnrtktBNIdkeqWbQ-Qe-wIcJVIvASNB7LWx7ruuZsVWlgvf40ZeDRuV-iiDAbp7Jq-Lec5-gpJFoAsyaSUBexCI6yzlkb_AhaHDtW8fY102t"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google has been a big part of our growth by helping us drive a more thematic approach to our website, to attract the people looking for our products.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ben Hostetler </p> <p class="business-aside-quote-title"> Operations Manager </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> YouTube </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Mountain Meadow Wool </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Buffalo, Wyoming </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://mountainmeadowwool.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://mountainmeadowwool.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 617% increase in customer conversions in 6 months </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google has been a big part of our growth by helping us drive a more thematic approach to our website, to attract the people looking for our products.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ben Hostetler </p> <p class="business-aside-quote-title"> Operations Manager </p> </div> <p>When mother-and-son team Karen and Ben Hostetler looked around at the ranches in their Buffalo, Wyoming hometown, they wondered why they couldn’t buy anything made with local wool. “It became a passion to start putting a brand identity to the wool raised in this area of the U.S., and it went from there,” Karen says. The pair launched Mountain Meadow Wool in 2007, helping around 50 ranchers annually to process and trace their wool through production and into yarn and other products. “Most mills in the U.S. specialize in one area of the process so wool is sent away, but we do everything from washing the wool to spinning and knitting it into garments,” Ben explains. “We work with third- or fourth-generation ranchers who, for the first time, can see something being made out of the products they raised. There's a great sense of pride.”</p> <p>When the pandemic began and more crafters and knitters were searching for quality wool products, the Hostetlers saw an opportunity to boost their online presence and reach people looking for specific types of yarn and wool. They began sharing YouTube videos with behind-the-scenes stories, and tweaked their marketing with Google Ads optimization tools to better reach audiences. That resulted in a 617 percent increase in customer conversions in just six months, from both crafty customers and retailers. “Online visibility drove the most growth,” Ben says. “More people buy directly from our website via online searches, then they go into their brick-and-mortar store and ask for our yarns, and then that store calls us so they can carry our yarns in their store.” Now, Mountain Meadow Wool’s 24,000 sq. ft. facility is one of the biggest employers in the historically boom-bust local economy, providing stable jobs for 24 people–and one sheep. Yarnold, their fluffy mascot, pitches in to attract tourists who regularly stop by to visit him.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#chugwater-chili"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w1200-rw 2x, https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w1200-rj 2x, https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w1024-rw 2x, https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w1024-rj 2x, https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w3400-rw 2x, https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w3400-rj 2x, https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk=w1700-rj" class="state-business-tab__image" alt="Chugwater Chili"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wyoming"> Economic Impact --- Wyoming </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Chugwater Chili </h3> <p>Location: Chugwater, Wyoming <br> Website: https://www.chugwaterchili.com/ <br> Continuous YoY growth since 2015</p> <p><p>The tiny town of Chugwater, Wyoming, is home to just four businesses and 200 people, but a state championship chili recipe has made it a destination. “Like a lot of rural towns, we got bypassed by the interstate, and pretty soon, folks weren’t going down Main Street anymore,” Justin Gentle laments. “But there was a group of ranchers that were always looking for opportunities, and they realized they could make a business out of chili.” The five ranchers purchased Wyoming’s winning chili recipe in 1986 and transformed it into Chugwater Chili Corporation, which manufactures and sells their signature seasonings to grocery stores in the region and to foodies nationwide. Sales plateaued by the early 2000s, but Justin–who married into one of the founding families–is revitalizing the business along with his co-owner and neighbor, Karen Guidice.</p> <p>Justin took over in 2015, and Chugwater Chili began using Google Ads a year later. Despite a gradual rollout, the company has seen continuous year-over-year (YoY) growth ever since. “Google Ads gets us consistency with our keywords,” Justin says. “We’re small, but we want to be on the first page, and Google Ads helps get us noticed.” Chugwater Chili’s Google Business Profile also attracts attention, which extends to the entire town. “We offer free samples, and then we direct them to the couple of restaurants in town that serve our chili,” Justin says. “We’re able to feed off each other and use Google to get people off the highway and into Chugwater.” Chugwater Chili recently landed their first international wholesale customer–a specialty food store in the UK–and now they’re looking toward wholesale beyond the western U.S. “We want to keep growing at a steady pace, and eventually, our goal is to be a nationwide brand,” Justin says. “We’d like to be in every grocery store in the country.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="chugwater-chili"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-35171da { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-35171da { background-image: url(https://lh3.googleusercontent.com/6Fh7b6in6gl9PE7-9HQuz99j4pYNqrjgf9SKKeaiMQS5mEdCdFouW_iNni-cr3fyxIEGCOy7qk4fXiLVuoRlBpjuuIQk-UHsRcKoj3FxKTZWmatButnp=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-35171da { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-35171da { background-image: url(https://lh3.googleusercontent.com/6Fh7b6in6gl9PE7-9HQuz99j4pYNqrjgf9SKKeaiMQS5mEdCdFouW_iNni-cr3fyxIEGCOy7qk4fXiLVuoRlBpjuuIQk-UHsRcKoj3FxKTZWmatButnp=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-35171da { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-35171da { background-image: url(https://lh3.googleusercontent.com/6Fh7b6in6gl9PE7-9HQuz99j4pYNqrjgf9SKKeaiMQS5mEdCdFouW_iNni-cr3fyxIEGCOy7qk4fXiLVuoRlBpjuuIQk-UHsRcKoj3FxKTZWmatButnp=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-35171da"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Chugwater Chili case study" data-image="https://lh3.googleusercontent.com/gSslIqNjnw9KXh6rJeyy6ubCQ61BNCgyOiHEFNRFhdcIhPwfK972qNKumxwQDTf7eAXO40LxTfFyvEV7FRE-NdT_ruUmzHtc9sPvEfPuN7Cr2tTh6Bk"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads is effective, and it’s a fairly simple platform. That’s why we continue to use it.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Justin Gentle </p> <p class="business-aside-quote-title"> CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Chugwater Chili </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Chugwater, Wyoming </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.chugwaterchili.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.chugwaterchili.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Continuous YoY growth since 2015 </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads is effective, and it’s a fairly simple platform. That’s why we continue to use it.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Justin Gentle </p> <p class="business-aside-quote-title"> CEO </p> </div> <p>The tiny town of Chugwater, Wyoming, is home to just four businesses and 200 people, but a state championship chili recipe has made it a destination. “Like a lot of rural towns, we got bypassed by the interstate, and pretty soon, folks weren’t going down Main Street anymore,” Justin Gentle laments. “But there was a group of ranchers that were always looking for opportunities, and they realized they could make a business out of chili.” The five ranchers purchased Wyoming’s winning chili recipe in 1986 and transformed it into Chugwater Chili Corporation, which manufactures and sells their signature seasonings to grocery stores in the region and to foodies nationwide. Sales plateaued by the early 2000s, but Justin–who married into one of the founding families–is revitalizing the business along with his co-owner and neighbor, Karen Guidice.</p> <p>Justin took over in 2015, and Chugwater Chili began using Google Ads a year later. Despite a gradual rollout, the company has seen continuous year-over-year (YoY) growth ever since. “Google Ads gets us consistency with our keywords,” Justin says. “We’re small, but we want to be on the first page, and Google Ads helps get us noticed.” Chugwater Chili’s Google Business Profile also attracts attention, which extends to the entire town. “We offer free samples, and then we direct them to the couple of restaurants in town that serve our chili,” Justin says. “We’re able to feed off each other and use Google to get people off the highway and into Chugwater.” Chugwater Chili recently landed their first international wholesale customer–a specialty food store in the UK–and now they’re looking toward wholesale beyond the western U.S. “We want to keep growing at a steady pace, and eventually, our goal is to be a nationwide brand,” Justin says. “We’d like to be in every grocery store in the country.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#javapresse"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w1200-rw 2x, https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w1200-rj 2x, https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w1024-rw 2x, https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w1024-rj 2x, https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w3400-rw 2x, https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w3400-rj 2x, https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A=w1700-rj" class="state-business-tab__image" alt="JavaPresse"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wyoming"> Economic Impact --- Wyoming </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> JavaPresse </h3> <p>Location: Cheyenne, Wyoming <br> Website: https://www.javapresse.com/ <br> 15 employees</p> <p><p>JavaPresse is an e-commerce business built on embracing everyday moments. Before Raj Jana founded the company in 2005, however, he was focused on working long hours and climbing the corporate ladder. But his perspective shifted when his mentor passed away just three months short of retirement. Raj was devastated by the loss of his friend, who would never enjoy the post-work life he’d planned for. The situation inspired Raj to change his own approach. “I came out of the experience committed to controlling my destiny and harboring strong beliefs about living in the moment,” says Raj. Six months later, he created JavaPresse, a startup that not only sells specialty coffees, coffee grinders, and brewing equipment, but also offers a blog, called Javapedia, that gives readers a vast knowledge repository on all things coffee. The company uses Google Ads and Google Analytics to reach and understand a national audience and turn everyday coffee rituals into meaningful moments of mindfulness. “Google has helped us streamline, put our advertising dollars in the right place, and, overall, improve how we organize information internally,” says Raj.</p> <p>The right tools and a strong focus on editorial content have helped the company see an increase in its customer base, even during the COVID-19 pandemic. “Our products are meant for the at-home enthusiast,” says Raj. “When someone goes online to look up the best manual brewing equipment, for instance, we’re one of the top [search] results. So, when people had to work from home and wanted quality coffee products, it gave us a spike in traffic.” In fact, JavaPresse now gets about 111,000 visitors to their website every month, and they use Google Analytics to better understand those visitors, identify gaps in the customer journey, and deliver better experiences. The proof is in the company’s yearly growth—JavaPresse is on the Inc. 5000 list of fastest-growing companies. And they’re planning for a future where JavaPresse will help even more people set time aside for special moments every day.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="javapresse"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-2c39ed3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-2c39ed3 { background-image: url(https://lh3.googleusercontent.com/fUY1km-fR7ddLODXWAsax8jqg9L2QWtxrVWB6JfzXlGQuJrGjTTUBNYJIiFAyA2xOf_UeIb0L1CO0cDE_EX7elOsJA8JcRNjFgl4P1c=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-2c39ed3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-2c39ed3 { background-image: url(https://lh3.googleusercontent.com/fUY1km-fR7ddLODXWAsax8jqg9L2QWtxrVWB6JfzXlGQuJrGjTTUBNYJIiFAyA2xOf_UeIb0L1CO0cDE_EX7elOsJA8JcRNjFgl4P1c=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-2c39ed3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-2c39ed3 { background-image: url(https://lh3.googleusercontent.com/fUY1km-fR7ddLODXWAsax8jqg9L2QWtxrVWB6JfzXlGQuJrGjTTUBNYJIiFAyA2xOf_UeIb0L1CO0cDE_EX7elOsJA8JcRNjFgl4P1c=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-2c39ed3"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="JavaPresse case study" data-image="https://lh3.googleusercontent.com/BafZoyeqpUt6Ij1RKda5ZzlaNuTPEl4OWHbyM5KJVXIzqK9sT9ghJpDStmUB-J7ThQEtM6MuzIo5_CI0yIrsmXP6Ws3ouXH71coJ-A"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google has helped us streamline, put our advertising dollars in the right place, and, overall, improve how we organize information internally.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Raj Jana </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> JavaPresse </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Cheyenne, Wyoming </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.javapresse.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.javapresse.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 15 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google has helped us streamline, put our advertising dollars in the right place, and, overall, improve how we organize information internally.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Raj Jana </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>JavaPresse is an e-commerce business built on embracing everyday moments. Before Raj Jana founded the company in 2005, however, he was focused on working long hours and climbing the corporate ladder. But his perspective shifted when his mentor passed away just three months short of retirement. Raj was devastated by the loss of his friend, who would never enjoy the post-work life he’d planned for. The situation inspired Raj to change his own approach. “I came out of the experience committed to controlling my destiny and harboring strong beliefs about living in the moment,” says Raj. Six months later, he created JavaPresse, a startup that not only sells specialty coffees, coffee grinders, and brewing equipment, but also offers a blog, called Javapedia, that gives readers a vast knowledge repository on all things coffee. The company uses Google Ads and Google Analytics to reach and understand a national audience and turn everyday coffee rituals into meaningful moments of mindfulness. “Google has helped us streamline, put our advertising dollars in the right place, and, overall, improve how we organize information internally,” says Raj.</p> <p>The right tools and a strong focus on editorial content have helped the company see an increase in its customer base, even during the COVID-19 pandemic. “Our products are meant for the at-home enthusiast,” says Raj. “When someone goes online to look up the best manual brewing equipment, for instance, we’re one of the top [search] results. So, when people had to work from home and wanted quality coffee products, it gave us a spike in traffic.” In fact, JavaPresse now gets about 111,000 visitors to their website every month, and they use Google Analytics to better understand those visitors, identify gaps in the customer journey, and deliver better experiences. The proof is in the company’s yearly growth—JavaPresse is on the Inc. 5000 list of fastest-growing companies. And they’re planning for a future where JavaPresse will help even more people set time aside for special moments every day.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#reel-deal-anglers"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w1200-rw 2x, https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w1200-rj 2x, https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w1024-rw 2x, https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w1024-rj 2x, https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w3400-rw 2x, https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w3400-rj 2x, https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w=w1700-rj" class="state-business-tab__image" alt="Reel Deal Anglers"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wyoming"> Economic Impact --- Wyoming </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Reel Deal Anglers </h3> <p>Location: Jackson, Wyoming <br> Website: www.reeldealanglers.com <br> 10 employees</p> <p><p>When Rhett Bain, a military veteran, was laid off from his construction job, he needed a way to support his budding family. A lifelong fishing enthusiast, Rhett accepted a job at a popular guest ranch in Moose, Wyoming, where he worked as a freshwater trout guide. In 2002, he founded his own business, Reel Deal Anglers, in Jackson Hole. The company offered niche experiences like private-water and ranch fishing to like-minded sportsman. Even though his focus was specific, Rhett was up against some well-funded competitors, and he knew he had to do more to stand out. “We were using print ads to get our name out, but we also saw that the internet was taking off,” he said. Rhett started exploring different ways to go digital, but he had a hard time navigating the intricacies of the web. “In the beginning, I used to pay 30 or so different sites for advertisements, and most of them were a waste of time, effort, and money,” said Rhett. So, in 2011, he started using Google tools to grow Reel Deal Anglers’ online presence and to better attract both local and international clients.</p> <p>Ever since Rhett set up a Google My Business account for his business, Reel Deal Anglers has been noticed by fishing enthusiasts all around the world. “Being readily visible on search is important for us because, when people are looking for something online, they go to Google,” said Rhett, who also uses Google My Business to showcase his stellar customer reviews. Google Ads helps Rhett ensure that he reaches even more adventurers, whereas Google Analytics gives him a better understanding of his clients.</p> <p>Today, digital makes up 100% of Reel Deal Anglers’ advertising budget. The company books more than 500 trips annually and has doubled its net profit in the last year alone. Google Ads has contributed to 10-15% of its growth so far, and the return on investment continues to grow. “Google has rewarded us with our reviews and our online presence. It’s like my sales guy is out there all over the world,” said Rhett. As his business continues to thrive, Rhett remains committed to paying his success forward. “I’m a veteran, so I do a lot of work with various veteran charities,” said Rhett. He regularly donates to local therapeutic horseback-riding centers and rehabilitation facilities. Over the next few years, Rhett hopes to strengthen his business’ presence in other Wyoming markets. “Google tools let us market all over,” said Rhett, “so that’s what we’re going to continue doing.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="reel-deal-anglers"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Reel Deal Anglers case study" data-image="https://lh3.googleusercontent.com/YelgPl14cGjN6Sa9avwsMNWeU1oRBzeB8BxgXXiyELbmd-kmdpcQtvca50QJa2msfds8EoRAlBh8akuTWepdRFD4ARyS6y56JWLQ1w"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google is our online tool to market to the world.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Rhett Bain </p> <p class="business-aside-quote-title"> Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Reel Deal Anglers </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Jackson, Wyoming </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.reeldealanglers.com class="business-main-website-link" target="_blank" rel="noopener"> www.reeldealanglers.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 10 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google is our online tool to market to the world.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Rhett Bain </p> <p class="business-aside-quote-title"> Owner </p> </div> <p>When Rhett Bain, a military veteran, was laid off from his construction job, he needed a way to support his budding family. A lifelong fishing enthusiast, Rhett accepted a job at a popular guest ranch in Moose, Wyoming, where he worked as a freshwater trout guide. In 2002, he founded his own business, Reel Deal Anglers, in Jackson Hole. The company offered niche experiences like private-water and ranch fishing to like-minded sportsman. Even though his focus was specific, Rhett was up against some well-funded competitors, and he knew he had to do more to stand out. “We were using print ads to get our name out, but we also saw that the internet was taking off,” he said. Rhett started exploring different ways to go digital, but he had a hard time navigating the intricacies of the web. “In the beginning, I used to pay 30 or so different sites for advertisements, and most of them were a waste of time, effort, and money,” said Rhett. So, in 2011, he started using Google tools to grow Reel Deal Anglers’ online presence and to better attract both local and international clients.</p> <p>Ever since Rhett set up a Google My Business account for his business, Reel Deal Anglers has been noticed by fishing enthusiasts all around the world. “Being readily visible on search is important for us because, when people are looking for something online, they go to Google,” said Rhett, who also uses Google My Business to showcase his stellar customer reviews. Google Ads helps Rhett ensure that he reaches even more adventurers, whereas Google Analytics gives him a better understanding of his clients.</p> <p>Today, digital makes up 100% of Reel Deal Anglers’ advertising budget. The company books more than 500 trips annually and has doubled its net profit in the last year alone. Google Ads has contributed to 10-15% of its growth so far, and the return on investment continues to grow. “Google has rewarded us with our reviews and our online presence. It’s like my sales guy is out there all over the world,” said Rhett. As his business continues to thrive, Rhett remains committed to paying his success forward. “I’m a veteran, so I do a lot of work with various veteran charities,” said Rhett. He regularly donates to local therapeutic horseback-riding centers and rehabilitation facilities. Over the next few years, Rhett hopes to strengthen his business’ presence in other Wyoming markets. “Google tools let us market all over,” said Rhett, “so that’s what we’re going to continue doing.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#brushbuck-wildlife-tours"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w1200-rw 2x, https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w1200-rj 2x, https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w1024-rw 2x, https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w1024-rj 2x, https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w3400-rw 2x, https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w3400-rj 2x, https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0=w1700-rj" class="state-business-tab__image" alt="BrushBuck Wildlife Tours"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wyoming"> Economic Impact --- Wyoming </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> BrushBuck Wildlife Tours </h3> <p>Location: Jackson, Wyoming <br> Website: www.brushbucktours.com <br> 30 employees during peak season</p> <p><p>Ezra Peters, his wife, Amber, and her brother, Adam Lackner, were young military veterans in 2007. The couple served in the U.S. Navy, and Adam was a U.S. Marine who had been deployed to Iraq. As civilians, they wanted to work for themselves, leveraging the focus and discipline they learned during their service. Together, they founded BrushBuck Wildlife Tours, living on a budget so tight they thought twice before ordering fries with their burgers. Their goal was to stand out in the local tourism industry by being prompt, professional, and courteous. The first season they led fewer than 50 wildlife tours with two vehicles. “At first, we thought this might be our first and last season, but we became the number one company in our area within a very short time,” Amber recalls. “We changed the expectations for a tour guide here in Jackson.”</p> <p>The trio knew how to generate leads locally, but attracting customers from outside Wyoming was a bigger challenge. “It was a good moment for us when we started using Google AdWords,” Google’s advertising program, Adam says. “AdWords lets us have a presence with people who are booking six to eight months before they get here, especially for our multi-day tours.” AdWords now accounts for about 60 percent of their sales. Google Analytics helps the trio understand and track website traffic, and Google My Business gives potential customers the opportunity to check out reviews and photos. Adventurers considering a tour can also watch dozens of videos on the company’s YouTube channel, which Adam calls “a very powerful tool.” Gmail, Calendar, Drive, and other G Suite tools help everyone stay in touch and on time.</p> <p>Today, BrushBuck Wildlife Tours offers domestic excursions to Yellowstone, Grand Teton, and Denali National Parks, and international tours in Africa and South America. They escort 7,000 to 10,000 people annually in 10 vehicles. In addition to creating a great customer experience, the founders are dedicated to spreading their work and training ethic. Adam concludes, “We’ve started to build a culture like a Marine Corps platoon or a Navy unit here. You start to work together in ways that really you don’t see in a whole lot of businesses. Anybody can be a good guide on eventful days, when the bears and the wolves all come out. I want our guides to get five-star reviews even on bad days.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="brushbuck-wildlife-tours"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="BrushBuck Wildlife Tours case study" data-image="https://lh3.googleusercontent.com/3Sd6hTopD5XOWpye0KscsF83eeVQrMReKVJUeDlL1o3e0HwohEECH2pa1ADBfO3msKHlyKzlTAjqpyYtfhMylGSWeARfSlwqy8SaVm0"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We've been able to stand out in a very strong way because of AdWords and Google.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Adam Lackner </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> BrushBuck Wildlife Tours </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Jackson, Wyoming </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.brushbucktours.com class="business-main-website-link" target="_blank" rel="noopener"> www.brushbucktours.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 30 employees during peak season </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We've been able to stand out in a very strong way because of AdWords and Google.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Adam Lackner </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <p>Ezra Peters, his wife, Amber, and her brother, Adam Lackner, were young military veterans in 2007. The couple served in the U.S. Navy, and Adam was a U.S. Marine who had been deployed to Iraq. As civilians, they wanted to work for themselves, leveraging the focus and discipline they learned during their service. Together, they founded BrushBuck Wildlife Tours, living on a budget so tight they thought twice before ordering fries with their burgers. Their goal was to stand out in the local tourism industry by being prompt, professional, and courteous. The first season they led fewer than 50 wildlife tours with two vehicles. “At first, we thought this might be our first and last season, but we became the number one company in our area within a very short time,” Amber recalls. “We changed the expectations for a tour guide here in Jackson.”</p> <p>The trio knew how to generate leads locally, but attracting customers from outside Wyoming was a bigger challenge. “It was a good moment for us when we started using Google AdWords,” Google’s advertising program, Adam says. “AdWords lets us have a presence with people who are booking six to eight months before they get here, especially for our multi-day tours.” AdWords now accounts for about 60 percent of their sales. Google Analytics helps the trio understand and track website traffic, and Google My Business gives potential customers the opportunity to check out reviews and photos. Adventurers considering a tour can also watch dozens of videos on the company’s YouTube channel, which Adam calls “a very powerful tool.” Gmail, Calendar, Drive, and other G Suite tools help everyone stay in touch and on time.</p> <p>Today, BrushBuck Wildlife Tours offers domestic excursions to Yellowstone, Grand Teton, and Denali National Parks, and international tours in Africa and South America. They escort 7,000 to 10,000 people annually in 10 vehicles. In addition to creating a great customer experience, the founders are dedicated to spreading their work and training ethic. Adam concludes, “We’ve started to build a culture like a Marine Corps platoon or a Navy unit here. You start to work together in ways that really you don’t see in a whole lot of businesses. Anybody can be a good guide on eventful days, when the bears and the wolves all come out. I want our guides to get five-star reviews even on bad days.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#dave-hansen-whitewater-scenic-river-trips"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w1200-rw 2x, https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w1200-rj 2x, https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w1024-rw 2x, https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w1024-rj 2x, https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w3400-rw 2x, https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w3400-rj 2x, https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w=w1700-rj" class="state-business-tab__image" alt="Dave Hansen Whitewater & Scenic River Trips"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wyoming"> Economic Impact --- Wyoming </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Dave Hansen Whitewater & Scenic River Trips </h3> <p>Location: Jackson, Wyoming <br> Website: www.davehansenwhitewater.com <br> 40 employees</p> <p><p>Dave Hansen Whitewater & Scenic River Trips has shared the beauty and adventure of Jackson Hole for 50 years. The business started off as the hobby of a die-hard outdoorsman, Dave Hansen, who enjoyed taking his friends on occasional river rides. Over the years, Dave and current owners Bud Chatham and Kelly Kaiser transformed the business into a full-service provider of whitewater escapades and scenic cruises. “We do trips for people from four years old to 100 years old, however young at heart they might be,” says General Manager Kyle Vosmus. Unfortunately, as an outdoor company, they don’t lead these exciting river trips all year round—they’re at the mercy of the weather. That’s why, for Kyle, growth has always meant one thing: more control over the business.</p> <p>With the help of Google tools, control is just what Dave Hansen Whitewater gets from their online storefront. AdWords, Google's advertising program, puts the power back in Kyle's hands. “AdWords is a jackpot. The name recognition on the Internet is great. It helps us attract visitors from well outside the state,” Kyle says. “And with Google Analytics, we know where people are coming from, how they're seeing us, as well as how many people are booking with us.” The company also uses G Suite tools to collaborate faster, coordinate better, and work smarter. “That really helped us big time,” he adds. From planning guide assignments to keeping track of gear and equipment inventory, the web is helping them build a superhighway to the great outdoors for Wyomingites and visitors alike.</p> <p>Dave Hansen Whitewater continues to grow and evolve, as more plugged-in adventure seekers explore an unwired way of life. The company now shares the Jackson Hole wilderness with over 20,000 customers annually. Thanks to the success they’ve enjoyed, they’re able to donate nearly 1,000 free trips to local middle school students each year. “I love being on the river, and I love sharing it with people,” says Kyle. “It changes their lives. That’s my favorite part of this job.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="dave-hansen-whitewater-scenic-river-trips"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Dave Hansen Whitewater & Scenic River Trips case study" data-image="https://lh3.googleusercontent.com/dZ1B4N14qs4ywR7J97tIE6mhZHvV7YrPOkwxyg-LqPV6-Jbkwk5EBLmTrXbNlyTpANFvHGsjqfQjy7RS7nL2IC0yY-viKFYS6dya0w"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We want our name in the customer’s head before they roll into town. We just can’t do that with print.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kyle Vosmus </p> <p class="business-aside-quote-title"> General Manager </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Dave Hansen Whitewater & Scenic River Trips </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Jackson, Wyoming </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.davehansenwhitewater.com class="business-main-website-link" target="_blank" rel="noopener"> www.davehansenwhitewater.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 40 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We want our name in the customer’s head before they roll into town. We just can’t do that with print.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kyle Vosmus </p> <p class="business-aside-quote-title"> General Manager </p> </div> <p>Dave Hansen Whitewater & Scenic River Trips has shared the beauty and adventure of Jackson Hole for 50 years. The business started off as the hobby of a die-hard outdoorsman, Dave Hansen, who enjoyed taking his friends on occasional river rides. Over the years, Dave and current owners Bud Chatham and Kelly Kaiser transformed the business into a full-service provider of whitewater escapades and scenic cruises. “We do trips for people from four years old to 100 years old, however young at heart they might be,” says General Manager Kyle Vosmus. Unfortunately, as an outdoor company, they don’t lead these exciting river trips all year round—they’re at the mercy of the weather. That’s why, for Kyle, growth has always meant one thing: more control over the business.</p> <p>With the help of Google tools, control is just what Dave Hansen Whitewater gets from their online storefront. AdWords, Google's advertising program, puts the power back in Kyle's hands. “AdWords is a jackpot. The name recognition on the Internet is great. It helps us attract visitors from well outside the state,” Kyle says. “And with Google Analytics, we know where people are coming from, how they're seeing us, as well as how many people are booking with us.” The company also uses G Suite tools to collaborate faster, coordinate better, and work smarter. “That really helped us big time,” he adds. From planning guide assignments to keeping track of gear and equipment inventory, the web is helping them build a superhighway to the great outdoors for Wyomingites and visitors alike.</p> <p>Dave Hansen Whitewater continues to grow and evolve, as more plugged-in adventure seekers explore an unwired way of life. The company now shares the Jackson Hole wilderness with over 20,000 customers annually. Thanks to the success they’ve enjoyed, they’re able to donate nearly 1,000 free trips to local middle school students each year. “I love being on the river, and I love sharing it with people,” says Kyle. “It changes their lives. That’s my favorite part of this job.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#snake-river-angler"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w1200-rw 2x, https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w1200-rj 2x, https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w1024-rw 2x, https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w1024-rj 2x, https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w3400-rw 2x, https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w3400-rj 2x, https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g=w1700-rj" class="state-business-tab__image" alt="Snake River Angler"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Wyoming"> Economic Impact --- Wyoming </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Snake River Angler </h3> <p>Location: Jackson, Wyoming <br> Website: www.snakeriverangler.com <br> Snake River Angler gives 20 guided trips every day</p> <p><p>As a descendant from a pioneering Wyoming family, Will Dornan founded Snake River Angler in 1997 in the tiny town of Moose, near the entrance to Grand Teton National Park. The business grew to become a full-service outfitter, offering guided fishing and scenic float trips along 13 area rivers. “To introduce somebody to the river and to fishing and being outside is something that is super important to us,” says Manager Jake Ragsdale. They opened a second location in 2006, on the square in nearby Jackson, complete with a retail store. “It's really a one-stop shop if you want to fish here.”</p> <p>Snake River Angler gradually evolved from a two-person business with an old-fashioned, paper-based booking system into a modern digital operation with online booking. They maintain an efficient website and a strong social-media presence. They also use a variety of Google tools to help run the business. Jake particularly relies on Google Analytics to help him understand what people do on the site, so they can keep their website humming and productive. “We're looking at all this data to figure out different marketing strategies,” he says. “We’re constantly growing and figuring things out, which makes it really fun and also a challenge.” They depend on Google Maps to direct visitors to the store, while Gmail and Google Calendar make it easy for the staff to communicate and stay on schedule. They also use AdWords, Google’s advertising program, to connect with potential customers looking to plan a trip to Wyoming.</p> <p>They now have customers from all over the United States and around the world. This seasonal business grows from seven or eight employees in the winter to about 35 during the busy summer tourist season. Jackson residents have twice voted them the Best Fishing Outfitter. “We support the community, and it's really nice because the community supports us as well,” Jake says. “It’s a great life. Our guides fish for a living, float down the river, and share their knowledge and passion with the tourists,” he says. “And we get to be in Jackson, which is a pretty good perk, too.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="snake-river-angler"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Snake River Angler case study" data-image="https://lh3.googleusercontent.com/i6bUaRLEHV3EoM37yRRY55YHBtRsmPx3GYjVxf5jYAik77cUwHFnD2g534rrpfjOrwMYI3DLs_Pk7BLbawCQeFgv4ZYs50Jvny-w8g"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Internet allows us to promote ourselves the way that we want to be seen, and the way that we want to run our trips.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jake Ragsdale </p> <p class="business-aside-quote-title"> Manager </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Snake River Angler </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Jackson, Wyoming </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.snakeriverangler.com class="business-main-website-link" target="_blank" rel="noopener"> www.snakeriverangler.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Snake River Angler gives 20 guided trips every day </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Internet allows us to promote ourselves the way that we want to be seen, and the way that we want to run our trips.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jake Ragsdale </p> <p class="business-aside-quote-title"> Manager </p> </div> <p>As a descendant from a pioneering Wyoming family, Will Dornan founded Snake River Angler in 1997 in the tiny town of Moose, near the entrance to Grand Teton National Park. The business grew to become a full-service outfitter, offering guided fishing and scenic float trips along 13 area rivers. “To introduce somebody to the river and to fishing and being outside is something that is super important to us,” says Manager Jake Ragsdale. They opened a second location in 2006, on the square in nearby Jackson, complete with a retail store. “It's really a one-stop shop if you want to fish here.”</p> <p>Snake River Angler gradually evolved from a two-person business with an old-fashioned, paper-based booking system into a modern digital operation with online booking. They maintain an efficient website and a strong social-media presence. They also use a variety of Google tools to help run the business. Jake particularly relies on Google Analytics to help him understand what people do on the site, so they can keep their website humming and productive. “We're looking at all this data to figure out different marketing strategies,” he says. “We’re constantly growing and figuring things out, which makes it really fun and also a challenge.” They depend on Google Maps to direct visitors to the store, while Gmail and Google Calendar make it easy for the staff to communicate and stay on schedule. They also use AdWords, Google’s advertising program, to connect with potential customers looking to plan a trip to Wyoming.</p> <p>They now have customers from all over the United States and around the world. This seasonal business grows from seven or eight employees in the winter to about 35 during the busy summer tourist season. Jackson residents have twice voted them the Best Fishing Outfitter. “We support the community, and it's really nice because the community supports us as well,” Jake says. “It’s a great life. Our guides fish for a living, float down the river, and share their knowledge and passion with the tourists,” he says. “And we get to be in Jackson, which is a pretty good perk, too.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-0aa2367 { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-5481e66"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> La Cuisine </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Bozeman, Montana </p> </div> <p class="state-explore-card-quote"> <q>Without Google Ads or a Business Profile, the local community would have difficulty finding us and what we offer.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Tina Cusker </p> <p class="state-explore-card-quote-title"> Owner & President </p> <a href="/state/mt/#la-cuisine" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-086e703 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-086e703 { background-image: url(https://lh3.googleusercontent.com/ByrNYP7hOooWwDMlOMhvkM-yhoKpjB2uM5HBVg1ulMZyd6_Xzm8-1GZXL11rWb5VhRGqtueqVOBRbVG-P2Xb7PntpSyFlyyPgsp2789BuPlxk8-h3Ss=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-086e703 { background-image: url(https://lh3.googleusercontent.com/ByrNYP7hOooWwDMlOMhvkM-yhoKpjB2uM5HBVg1ulMZyd6_Xzm8-1GZXL11rWb5VhRGqtueqVOBRbVG-P2Xb7PntpSyFlyyPgsp2789BuPlxk8-h3Ss=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-086e703 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-086e703 { background-image: url(https://lh3.googleusercontent.com/ByrNYP7hOooWwDMlOMhvkM-yhoKpjB2uM5HBVg1ulMZyd6_Xzm8-1GZXL11rWb5VhRGqtueqVOBRbVG-P2Xb7PntpSyFlyyPgsp2789BuPlxk8-h3Ss=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-086e703 { background-image: url(https://lh3.googleusercontent.com/ByrNYP7hOooWwDMlOMhvkM-yhoKpjB2uM5HBVg1ulMZyd6_Xzm8-1GZXL11rWb5VhRGqtueqVOBRbVG-P2Xb7PntpSyFlyyPgsp2789BuPlxk8-h3Ss=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-086e703 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-086e703 { background-image: url(https://lh3.googleusercontent.com/ByrNYP7hOooWwDMlOMhvkM-yhoKpjB2uM5HBVg1ulMZyd6_Xzm8-1GZXL11rWb5VhRGqtueqVOBRbVG-P2Xb7PntpSyFlyyPgsp2789BuPlxk8-h3Ss=w1440-l80-sg-rw-e365-c0xffffff); 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} @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-9d6a516 { background-image: url(https://lh3.googleusercontent.com/dL-oIGWd0F3GK29KPVUKJ3JbU1vujWcxn89ssiuIwyoDYAulbWggL6XWJ3loHZAneyKLXWm5yDOyXwCt8bCT9_tpFQ6Q10ibkQbKMBkH6YelvhbMGSA=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-9d6a516 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-9d6a516 { background-image: url(https://lh3.googleusercontent.com/dL-oIGWd0F3GK29KPVUKJ3JbU1vujWcxn89ssiuIwyoDYAulbWggL6XWJ3loHZAneyKLXWm5yDOyXwCt8bCT9_tpFQ6Q10ibkQbKMBkH6YelvhbMGSA=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-9d6a516 { background-image: url(https://lh3.googleusercontent.com/dL-oIGWd0F3GK29KPVUKJ3JbU1vujWcxn89ssiuIwyoDYAulbWggL6XWJ3loHZAneyKLXWm5yDOyXwCt8bCT9_tpFQ6Q10ibkQbKMBkH6YelvhbMGSA=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-9d6a516"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> CarGari </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Denver, Colorado </p> </div> <p class="state-explore-card-quote"> <q>Google Analytics 4 shows me if my approach is having the desired effect. Understanding how and where traffic is entering the platform, I can adjust my strategy.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Rafael Small </p> <p class="state-explore-card-quote-title"> Founder </p> <a href="/state/co/#cargari" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-0bfe23c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-0bfe23c { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-0bfe23c { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-0bfe23c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-0bfe23c { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-0bfe23c { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-0bfe23c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-0bfe23c { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-0bfe23c { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-0bfe23c"> </div> <style> .state-explore-card-image-170ee22 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-170ee22 { background-image: url(https://lh3.googleusercontent.com/uBkUcJXnPrH8VG0LFVy3En0NkJ-KNM1xB47crqWQ1Qe3ATT5AGVDJS50eMxphYR5snS5qQm4VyiLw6-_ydbFFuuyEIHaL2sHjjCuXeDKkLuSSNkrL5U=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-170ee22 { background-image: url(https://lh3.googleusercontent.com/uBkUcJXnPrH8VG0LFVy3En0NkJ-KNM1xB47crqWQ1Qe3ATT5AGVDJS50eMxphYR5snS5qQm4VyiLw6-_ydbFFuuyEIHaL2sHjjCuXeDKkLuSSNkrL5U=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-170ee22 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-170ee22 { background-image: url(https://lh3.googleusercontent.com/uBkUcJXnPrH8VG0LFVy3En0NkJ-KNM1xB47crqWQ1Qe3ATT5AGVDJS50eMxphYR5snS5qQm4VyiLw6-_ydbFFuuyEIHaL2sHjjCuXeDKkLuSSNkrL5U=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-170ee22 { background-image: url(https://lh3.googleusercontent.com/uBkUcJXnPrH8VG0LFVy3En0NkJ-KNM1xB47crqWQ1Qe3ATT5AGVDJS50eMxphYR5snS5qQm4VyiLw6-_ydbFFuuyEIHaL2sHjjCuXeDKkLuSSNkrL5U=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-170ee22"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Moises Systems </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Salt Lake City, Utah </p> </div> <p class="state-explore-card-quote"> <q>About 78 percent of our app downloads come from Google Play. It’s very important to us.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Geraldo Ramos </p> <p class="state-explore-card-quote-title"> Founder & CEO </p> <a href="/state/ut/#moises-systems" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>La Cuisine</h3> <q>Without Google Ads or a Business Profile, the local community would have difficulty finding us and what we offer.</q> <p>Tina Cusker</p> <p>Owner & President</p> <a href="/state/mt/#la-cuisine">Read story</a> </li> <li> <h3>CarGari</h3> <q>Google Analytics 4 shows me if my approach is having the desired effect. Understanding how and where traffic is entering the platform, I can adjust my strategy.</q> <p>Rafael Small</p> <p>Founder</p> <a href="/state/co/#cargari">Read story</a> </li> <li> <h3>Moises Systems</h3> <q>About 78 percent of our app downloads come from Google Play. It’s very important to us.</q> <p>Geraldo Ramos</p> <p>Founder & CEO</p> <a href="/state/ut/#moises-systems">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a href="/resources/#gmb">Explore resources</a> </li> <li> <h3>YouTube</h3> <h4>Providing American businesses, learners, and creators a platform to tell their stories</h4> <a href="/resources/#youtube">Explore resources</a> </li> <li> <h3>Google Analytics</h3> <h4>Helping American businesses generate actionable insights</h4> <a href="/resources/#google_analytics">Explore resources</a> </li> <li> <h3>Google Play</h3> <h4>Helping American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a href="/resources/#google_cloud">Explore resources</a> </li> <li> <h3>Grow with Google</h3> <h4>Helping Americans grow their businesses</h4> <a href="/resources/#gwg">Explore resources</a> </li> <li> <h3>Google Career Certificates</h3> <h4>Providing American job seekers with new ways to start and grow their careers</h4> <a 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