Google Economic Impact | state detail: Alabama

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state-dropdown-list__link" href="/state/nh/" role="button">New Hampshire</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/nj/" role="button">New Jersey</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/nm/" role="button">New Mexico</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/ny/" role="button">New York</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/nc/" role="button">North Carolina</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/nd/" role="button">North Dakota</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/oh/" role="button">Ohio</a> </li> <li class=" 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role="button">South Dakota</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/tn/" role="button">Tennessee</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/tx/" role="button">Texas</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/ut/" role="button">Utah</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/vt/" role="button">Vermont</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/va/" role="button">Virginia</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link state-dropdown-list__link" href="/state/wa/" role="button">Washington</a> </li> <li class=" state-dropdown-list__item"> <a class="glue-header__link 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Choose a state or keep going to learn more."> <option value="/">State Reports</option> <option value="/state/al/">Alabama</option> <option value="/state/ak/">Alaska</option> <option value="/state/az/">Arizona</option> <option value="/state/ar/">Arkansas</option> <option value="/state/ca/">California</option> <option value="/state/co/">Colorado</option> <option value="/state/ct/">Connecticut</option> <option value="/state/de/">Delaware</option> <option value="/state/fl/">Florida</option> <option value="/state/ga/">Georgia</option> <option value="/state/hi/">Hawaii</option> <option value="/state/id/">Idaho</option> <option value="/state/il/">Illinois</option> <option value="/state/in/">Indiana</option> <option value="/state/ia/">Iowa</option> <option value="/state/ks/">Kansas</option> <option value="/state/ky/">Kentucky</option> <option value="/state/la/">Louisiana</option> <option value="/state/me/">Maine</option> <option value="/state/md/">Maryland</option> <option value="/state/ma/">Massachusetts</option> <option value="/state/mi/">Michigan</option> <option value="/state/mn/">Minnesota</option> <option value="/state/ms/">Mississippi</option> <option value="/state/mo/">Missouri</option> <option value="/state/mt/">Montana</option> <option value="/state/ne/">Nebraska</option> <option value="/state/nv/">Nevada</option> <option value="/state/nh/">New Hampshire</option> <option value="/state/nj/">New Jersey</option> <option value="/state/nm/">New Mexico</option> <option value="/state/ny/">New York</option> <option value="/state/nc/">North Carolina</option> <option value="/state/nd/">North Dakota</option> <option value="/state/oh/">Ohio</option> <option value="/state/ok/">Oklahoma</option> <option value="/state/or/">Oregon</option> <option value="/state/pa/">Pennsylvania</option> <option value="/state/pr/">Puerto Rico</option> <option value="/state/ri/">Rhode Island</option> <option value="/state/sc/">South Carolina</option> <option 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glue-headline--headline-1 state-hero-name"> Alabama </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Alabama businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/f8b542062bb9700701e280e15b02f289c5be4b5a8fdda9a6fa01d708e2c47904f9bdf1a408acb2582a096a49713c0e5fcb1ad9f84b9e522b726f5842988df786" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Alabama report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-15c5f90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-15c5f90 { background-image: url(https://lh3.googleusercontent.com/8K2XAI6VHbGO4ZZXFIEiBuQ0zNSfSGATny2bIusdtg50hq_yZRH5ZbhPMJsukuNGsp1GCSKhG4FASlanx-E1mvWuKTeTyPWLr3h1-sh-t7Ps8r5_WV71=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-15c5f90 { background-image: url(https://lh3.googleusercontent.com/8K2XAI6VHbGO4ZZXFIEiBuQ0zNSfSGATny2bIusdtg50hq_yZRH5ZbhPMJsukuNGsp1GCSKhG4FASlanx-E1mvWuKTeTyPWLr3h1-sh-t7Ps8r5_WV71=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-15c5f90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-15c5f90 { background-image: url(https://lh3.googleusercontent.com/8K2XAI6VHbGO4ZZXFIEiBuQ0zNSfSGATny2bIusdtg50hq_yZRH5ZbhPMJsukuNGsp1GCSKhG4FASlanx-E1mvWuKTeTyPWLr3h1-sh-t7Ps8r5_WV71=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-15c5f90 { background-image: url(https://lh3.googleusercontent.com/8K2XAI6VHbGO4ZZXFIEiBuQ0zNSfSGATny2bIusdtg50hq_yZRH5ZbhPMJsukuNGsp1GCSKhG4FASlanx-E1mvWuKTeTyPWLr3h1-sh-t7Ps8r5_WV71=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-15c5f90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-15c5f90 { background-image: url(https://lh3.googleusercontent.com/8K2XAI6VHbGO4ZZXFIEiBuQ0zNSfSGATny2bIusdtg50hq_yZRH5ZbhPMJsukuNGsp1GCSKhG4FASlanx-E1mvWuKTeTyPWLr3h1-sh-t7Ps8r5_WV71=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-15c5f90 { background-image: url(https://lh3.googleusercontent.com/8K2XAI6VHbGO4ZZXFIEiBuQ0zNSfSGATny2bIusdtg50hq_yZRH5ZbhPMJsukuNGsp1GCSKhG4FASlanx-E1mvWuKTeTyPWLr3h1-sh-t7Ps8r5_WV71=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-15c5f90" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $1.88 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $1.88 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 255,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Alabama businesses </h4> <p class="state-hero-fact--copy">More than 255,000 Alabama businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $5.29 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $5.29 million in donated search ads to Alabama nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $1.88 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $1.88 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 255,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Alabama businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 255,000 Alabama businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $5.29 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $5.29 million in donated search ads to Alabama nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=go-kot aria-hidden="true"></div> <div class="business-hidden-jump-link" id=kiva-dunes aria-hidden="true"></div> <div class="business-hidden-jump-link" id=mixtroz aria-hidden="true"></div> <div class="business-hidden-jump-link" id=red-land-cotton aria-hidden="true"></div> <div class="business-hidden-jump-link" id=happy-catering aria-hidden="true"></div> <div class="business-hidden-jump-link" id=zkano-socks aria-hidden="true"></div> <div class="business-hidden-jump-link" id=villa-lagoon-tile aria-hidden="true"></div> <div class="business-hidden-jump-link" id=back-forty-beer-company aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#go-kot" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> GO-KOT </span> </li> <li class="mdc-list-item" data-value="#kiva-dunes" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Kiva Dunes </span> </li> <li class="mdc-list-item" data-value="#mixtroz" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Mixtroz </span> </li> <li class="mdc-list-item" data-value="#red-land-cotton" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> Red Land Cotton </span> </li> <li class="mdc-list-item" data-value="#happy-catering" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> The Happy Catering Company </span> </li> <li class="mdc-list-item" data-value="#zkano-socks" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> Zkano Socks </span> </li> <li class="mdc-list-item" data-value="#villa-lagoon-tile" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Villa Lagoon Tile </span> </li> <li class="mdc-list-item" data-value="#back-forty-beer-company" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Back Forty Beer Company </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#go-kot" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > GO-KOT </div> </div> <div class="glue-tab tab-button" id="#kiva-dunes" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Kiva Dunes </div> </div> <div class="glue-tab tab-button" id="#mixtroz" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Mixtroz </div> </div> <div class="glue-tab tab-button" id="#red-land-cotton" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Red Land Cotton </div> </div> <div class="glue-tab tab-button" id="#happy-catering" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > The Happy Catering Company </div> </div> <div class="glue-tab tab-button" id="#zkano-socks" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Zkano Socks </div> </div> <div class="glue-tab tab-button" id="#villa-lagoon-tile" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Villa Lagoon Tile </div> </div> <div class="glue-tab tab-button" id="#back-forty-beer-company" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Back Forty Beer Company </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#go-kot"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1200-rw 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1200-rj 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1024-rw 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1024-rj 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w3400-rw 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w3400-rj 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rj" class="state-business-tab__image" alt="GO-KOT"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> GO-KOT </h3> <p>Location: Ashville, Alabama <br> Website: https://go-kot.com/ <br> 20% of revenue from Google Ads and Google Search</p> <p><p>Married Air Force veterans Teresa and Mike Downing were looking for a business they could go into together, ideally an American-made product they believed in. So it was kismet when they got to know the founder of GO-KOT. Manufactured in their home state of Alabama since 1978, GO-KOT is the only low-profile camping cot made in America. The 81-year-old founder was ready to sell the company–but only to someone who would keep manufacturing in the U.S. Teresa and Mike jumped at the chance. “We worked with the founder for six months or so, learned the ropes and the craftsmanship, and took over in 2017,” Mike says. Today, GO-KOT sells their ethically sourced cots to the military, Forest Service, and direct to campers.</p> <p>GO-KOT already had a cult following, but Teresa and Mike had to start marketing from scratch. “For 12 years there had been no advertising,” explains Teresa, president and owner. “The business lived by word of mouth.” They jumped into Google Ads Smart campaigns immediately, and though they tried other channels, Google Ads remained the one constant. “We’ve done some social, some email, and so on,” says Teresa, “but Google consistently gives us the best return on investment.” Mike adds, “We’re craftspeople, not tech people. Smart campaigns are the only way we can get through it.” Google Ads and Google Search together now account for roughly 20 percent of GO-KOT’s revenue. The Downings use Google Analytics to track performance and adjust their ads accordingly. They’ve also launched a YouTube channel where they post how-to and marketing videos. Today, the family-run business is still small with a team of four, but GO-KOT has doubled their revenue since 2018. This lets them donate to local nonprofits focused on homelessness, missionary work, and veterans’ services. “We partner with people that have missions close to our heart,” says Teresa. “That's community to us.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="go-kot"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-dfeaf4e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-dfeaf4e { background-image: url(https://lh3.googleusercontent.com/BFzXs4GiJULZHDU1dlKQfrwA9Cfjg7A6D7E3pSFFz4QqifFAVL2HYg9wAs6isutxkVFGMtABHYkR-MC8WxG5PQEzloKpJag85ShmX1a4o7vSq8jVwLjp=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-dfeaf4e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-dfeaf4e { background-image: url(https://lh3.googleusercontent.com/BFzXs4GiJULZHDU1dlKQfrwA9Cfjg7A6D7E3pSFFz4QqifFAVL2HYg9wAs6isutxkVFGMtABHYkR-MC8WxG5PQEzloKpJag85ShmX1a4o7vSq8jVwLjp=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-dfeaf4e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-dfeaf4e { background-image: url(https://lh3.googleusercontent.com/BFzXs4GiJULZHDU1dlKQfrwA9Cfjg7A6D7E3pSFFz4QqifFAVL2HYg9wAs6isutxkVFGMtABHYkR-MC8WxG5PQEzloKpJag85ShmX1a4o7vSq8jVwLjp=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-dfeaf4e"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="GO-KOT case study" data-image="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’ve done some social, some email, and so on, but Google consistently gives us the best return on investment.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Teresa Downing </p> <p class="business-aside-quote-title"> President & Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> YouTube </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> GO-KOT </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Ashville, Alabama </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://go-kot.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://go-kot.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 20% of revenue from Google Ads and Google Search </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’ve done some social, some email, and so on, but Google consistently gives us the best return on investment.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Teresa Downing </p> <p class="business-aside-quote-title"> President & Owner </p> </div> <p>Married Air Force veterans Teresa and Mike Downing were looking for a business they could go into together, ideally an American-made product they believed in. So it was kismet when they got to know the founder of GO-KOT. Manufactured in their home state of Alabama since 1978, GO-KOT is the only low-profile camping cot made in America. The 81-year-old founder was ready to sell the company–but only to someone who would keep manufacturing in the U.S. Teresa and Mike jumped at the chance. “We worked with the founder for six months or so, learned the ropes and the craftsmanship, and took over in 2017,” Mike says. Today, GO-KOT sells their ethically sourced cots to the military, Forest Service, and direct to campers.</p> <p>GO-KOT already had a cult following, but Teresa and Mike had to start marketing from scratch. “For 12 years there had been no advertising,” explains Teresa, president and owner. “The business lived by word of mouth.” They jumped into Google Ads Smart campaigns immediately, and though they tried other channels, Google Ads remained the one constant. “We’ve done some social, some email, and so on,” says Teresa, “but Google consistently gives us the best return on investment.” Mike adds, “We’re craftspeople, not tech people. Smart campaigns are the only way we can get through it.” Google Ads and Google Search together now account for roughly 20 percent of GO-KOT’s revenue. The Downings use Google Analytics to track performance and adjust their ads accordingly. They’ve also launched a YouTube channel where they post how-to and marketing videos. Today, the family-run business is still small with a team of four, but GO-KOT has doubled their revenue since 2018. This lets them donate to local nonprofits focused on homelessness, missionary work, and veterans’ services. “We partner with people that have missions close to our heart,” says Teresa. “That's community to us.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#kiva-dunes"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1200-rw 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1200-rj 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1024-rw 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1024-rj 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w3400-rw 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w3400-rj 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1700-rj" class="state-business-tab__image" alt="Kiva Dunes"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Kiva Dunes </h3> <p>Location: Gulf Shores, Alabama <br> Website: https://kivadunes.com/ <br> 165 employees</p> <p><p>After a successful career in national land development, Jim Edgemon returned to his first loves: golf, and his Alabama home. When he discovered an unspoiled 276-acre plot of land on the water outside beautiful Gulf Shores, he knew he’d found the perfect place to create Alabama’s premier golf and beach resort. Since opening in 1995, Kiva Dunes has grown to include 78 rental properties consisting of homes and condos, two restaurants and an award-winning championship golf course–all designed to preserve the peninsula’s natural beauty. “We were one of the first golf courses in America to put a conservation easement on our property,” Jim explains. “This land will never be developed into urban sprawl.”</p> <p>To help them manage the operations of such a complex business, Jim’s maintenance, housekeeping, and hospitality teams trust Google Workspace. Tools like Gmail, Calendar, and Sheets keep employees seamlessly connected about daily schedules and welcome information for each property. “It lets us work so much faster without stopping to worry about errors. It puts everything at our fingertips, from maintenance to guest services,” says Marketing Director Katie Avant. And when Kiva Dunes wanted to make their year-round revenue more steady and reliable, Google Ads gave them the tools to attract more families, off-season golfers, and younger vacationers. “The feedback we get about exactly where our dollars are going and how much impact each one is having is incredible,” Jim says. “We hardly have an off-season anymore.” With rental revenue up 72 percent and 33 percent more golfers teeing off year-over-year, growth is just par for the course at Kiva Dunes. As Jim says, “It’s amazing what your business can do with the right clubs in the bag.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="kiva-dunes"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-5e7b936 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-5e7b936 { background-image: url(https://lh3.googleusercontent.com/awpmfGuKvbn186eUijNsBd-DKSfjqM-0QaGkEa2HzSfC0nehJoCcw05n0jHzkkcs5G-NvxdFqKDaJ578ZiwB5tekL-HKUPKJthl54NDSQAH7wRewSl8=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-5e7b936 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-5e7b936 { background-image: url(https://lh3.googleusercontent.com/awpmfGuKvbn186eUijNsBd-DKSfjqM-0QaGkEa2HzSfC0nehJoCcw05n0jHzkkcs5G-NvxdFqKDaJ578ZiwB5tekL-HKUPKJthl54NDSQAH7wRewSl8=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-5e7b936 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-5e7b936 { background-image: url(https://lh3.googleusercontent.com/awpmfGuKvbn186eUijNsBd-DKSfjqM-0QaGkEa2HzSfC0nehJoCcw05n0jHzkkcs5G-NvxdFqKDaJ578ZiwB5tekL-HKUPKJthl54NDSQAH7wRewSl8=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-5e7b936"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Kiva Dunes case study" data-image="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>With the analytics in Google Ads, I’m able to zero in on exactly who our customers are and use that information to attract new customers year-round.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Katie Avant </p> <p class="business-aside-quote-title"> Marketing Director </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Kiva Dunes </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Gulf Shores, Alabama </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://kivadunes.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://kivadunes.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 165 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>With the analytics in Google Ads, I’m able to zero in on exactly who our customers are and use that information to attract new customers year-round.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Katie Avant </p> <p class="business-aside-quote-title"> Marketing Director </p> </div> <p>After a successful career in national land development, Jim Edgemon returned to his first loves: golf, and his Alabama home. When he discovered an unspoiled 276-acre plot of land on the water outside beautiful Gulf Shores, he knew he’d found the perfect place to create Alabama’s premier golf and beach resort. Since opening in 1995, Kiva Dunes has grown to include 78 rental properties consisting of homes and condos, two restaurants and an award-winning championship golf course–all designed to preserve the peninsula’s natural beauty. “We were one of the first golf courses in America to put a conservation easement on our property,” Jim explains. “This land will never be developed into urban sprawl.”</p> <p>To help them manage the operations of such a complex business, Jim’s maintenance, housekeeping, and hospitality teams trust Google Workspace. Tools like Gmail, Calendar, and Sheets keep employees seamlessly connected about daily schedules and welcome information for each property. “It lets us work so much faster without stopping to worry about errors. It puts everything at our fingertips, from maintenance to guest services,” says Marketing Director Katie Avant. And when Kiva Dunes wanted to make their year-round revenue more steady and reliable, Google Ads gave them the tools to attract more families, off-season golfers, and younger vacationers. “The feedback we get about exactly where our dollars are going and how much impact each one is having is incredible,” Jim says. “We hardly have an off-season anymore.” With rental revenue up 72 percent and 33 percent more golfers teeing off year-over-year, growth is just par for the course at Kiva Dunes. As Jim says, “It’s amazing what your business can do with the right clubs in the bag.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#mixtroz"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1200-rw 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1200-rj 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1024-rw 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1024-rj 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w3400-rw 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w3400-rj 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1700-rj" class="state-business-tab__image" alt="Mixtroz"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Mixtroz </h3> <p>Location: Birmingham, Alabama <br> Website: https://www.mixtroz.com/ <br> 212% increase in site traffic in Q4 2021</p> <p><p>In 2015, after attending a string of conferences where people stared at their phones rather than talk to each other, Ashlee Ammons and her mom, Kerry Schrader, started Mixtroz: a digital platform that uses those same phones to help event attendees interact. “Most networking is inefficient, ineffective, and awkward,” explains Ashlee. The Birmingham-based company, whose name combines “mixer” and “introduction,” is woman- and Black-led, and helps people meet through a simple process they call “engineered serendipity.” Event attendees download the Mixtroz app, which has been hosted on Google Play since 2016, and answer 5-10 custom questions from the organizer. Based on their responses, they then get sorted into small groups of 3-10 to chat in person. It’s a win-win: Participants get help with mingling, and event organizers get streams of custom data to help improve their programs.</p> <p>Mixtroz refines its digital marketing effectiveness from insights from Google Analytics. Its six-person staff also uses Google Workspace, especially Docs for real-time collaboration on marketing materials; Sheets for house research and customer outreach; and Forms to collect client and attendee feedback. When live events were curtailed due to the COVID-19 pandemic, Mixtroz sped up its plans for a virtual version of its app–and there’s now a version for hybrid events, too. In November, the company began running Google Ads to take customers directly to its website for pricing and purchase; the move increased traffic 212 percent in Q4 2021 alone. Mixtroz’s future looks bright, and its founders have already achieved a milestone: They’ve challenged ideas of who can be a tech entrepreneur. “Kerry and I break those barriers of race, sex, and age. It gets people to recalibrate what is possible.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="mixtroz"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-5e796c6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-5e796c6 { background-image: url(https://lh3.googleusercontent.com/EesVzN5NvhQa4II4m8uIbPNot-TAU1ozSrsmrALQ13Mz4t7QMjkMZ7VwZ9NR60wL2IrAWA_1nHxXVyH4hUWjYRSKJ6gNtNoKNehFDvUR182ZaEUrwe4=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-5e796c6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-5e796c6 { background-image: url(https://lh3.googleusercontent.com/EesVzN5NvhQa4II4m8uIbPNot-TAU1ozSrsmrALQ13Mz4t7QMjkMZ7VwZ9NR60wL2IrAWA_1nHxXVyH4hUWjYRSKJ6gNtNoKNehFDvUR182ZaEUrwe4=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-5e796c6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-5e796c6 { background-image: url(https://lh3.googleusercontent.com/EesVzN5NvhQa4II4m8uIbPNot-TAU1ozSrsmrALQ13Mz4t7QMjkMZ7VwZ9NR60wL2IrAWA_1nHxXVyH4hUWjYRSKJ6gNtNoKNehFDvUR182ZaEUrwe4=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-5e796c6"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Mixtroz case study" data-image="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger" tabindex="0" data-video="bRoVpj08wmE" data-business-name="Mixtroz"> Watch their story <svg role="presentation" aria-hidden="true" class="glue-icon "> <use xlink:href="#play-circle-filled"></use> </svg> </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Analytics has helped us refine our messaging. We can see where people are going on our site, what they're clicking, and what's driving them to make that purchase.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ashlee Ammons </p> <p class="business-aside-quote-title"> Co-founder & President </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://play.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Play </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Mixtroz </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Birmingham, Alabama </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.mixtroz.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.mixtroz.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 212% increase in site traffic in Q4 2021 </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Analytics has helped us refine our messaging. We can see where people are going on our site, what they're clicking, and what's driving them to make that purchase.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ashlee Ammons </p> <p class="business-aside-quote-title"> Co-founder & President </p> </div> <p>In 2015, after attending a string of conferences where people stared at their phones rather than talk to each other, Ashlee Ammons and her mom, Kerry Schrader, started Mixtroz: a digital platform that uses those same phones to help event attendees interact. “Most networking is inefficient, ineffective, and awkward,” explains Ashlee. The Birmingham-based company, whose name combines “mixer” and “introduction,” is woman- and Black-led, and helps people meet through a simple process they call “engineered serendipity.” Event attendees download the Mixtroz app, which has been hosted on Google Play since 2016, and answer 5-10 custom questions from the organizer. Based on their responses, they then get sorted into small groups of 3-10 to chat in person. It’s a win-win: Participants get help with mingling, and event organizers get streams of custom data to help improve their programs.</p> <p>Mixtroz refines its digital marketing effectiveness from insights from Google Analytics. Its six-person staff also uses Google Workspace, especially Docs for real-time collaboration on marketing materials; Sheets for house research and customer outreach; and Forms to collect client and attendee feedback. When live events were curtailed due to the COVID-19 pandemic, Mixtroz sped up its plans for a virtual version of its app–and there’s now a version for hybrid events, too. In November, the company began running Google Ads to take customers directly to its website for pricing and purchase; the move increased traffic 212 percent in Q4 2021 alone. Mixtroz’s future looks bright, and its founders have already achieved a milestone: They’ve challenged ideas of who can be a tech entrepreneur. “Kerry and I break those barriers of race, sex, and age. It gets people to recalibrate what is possible.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#red-land-cotton"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1200-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1200-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1024-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1024-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w3400-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w3400-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rj" class="state-business-tab__image" alt="Red Land Cotton"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Red Land Cotton </h3> <p>Location: Moulton, AL <br> Website: https://www.redlandcotton.com/ <br> 25 Employees</p> <p><p><span style="font-weight: 400;">In 2015, Anna Brakefield was working as a graphic designer in Nashville, and wanted new professional challenges. Her father, Mark Yeager, ran a cotton farm in her hometown of Moulton, Alabama, and saw a growing disparity between the price he paid for raw cotton and what he paid for a cotton shirt. He decided to make direct-to-consumer products using his farm’s cotton and asked Anna to join him. Inspired by nostalgia for Mark’s grandmother’s beautiful linens, they launched their own heirloom cotton linens business in 2016. With a farm-to-home business model, an eye on sustainability, and adept use of digital tools like Google Ads and Google Analytics, Red Land Cotton saw 40-percent growth year-over-year. In 2019, they processed more than 15,000 orders and planned for new products, increased production, and new facilities. Then COVID-19 caused massive shutdowns, including Red Land Cotton’s storefront and factories. Rather than let the raw cotton sit unused, they made masks and donated thousands of yards of fabric to area hospitals.</span></p> <p><span style="font-weight: 400;">Yet their online business continued to thrive. In fact, business increased, and demand nearly doubled in the spring of 2020, largely due to a 150-percent increase in Google traffic. Google Ads for Search and Gmail ads were key in that spike. “They allow us to be seen and align people with what they want to see,” Anna says. And thanks to Google Analytics, Anna noticed that their ads were reaching younger shoppers—knowledge that they’ll use to plan upcoming products. Now that production has restarted, Red Land Cotton has launched a new blanket that was planned pre-pandemic and hopes to release new robes before Christmas. They’ve also hired more staff and opened new fulfillment and cut-and-sew facilities. Anna is proud to be creating jobs and making an economic impact in her beloved hometown. “We’re able to hire lots of people because of people’s desire and willingness to pay for American-made goods,” she says. </span></p></p> </div> </div> <div class="glue-grid business-content" data-business-content="red-land-cotton"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-cc4079c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-cc4079c { background-image: url(https://lh3.googleusercontent.com/VAdvupq8Q_ua7EMsCcS1TSVokDtka394Vh4F_rI94a7JqCTfjRdH1UPN0lSOqN-YUhyXfRafWOVPAPiXD5uKrXMmxwziEovfUN8WSw=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-cc4079c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-cc4079c { background-image: url(https://lh3.googleusercontent.com/VAdvupq8Q_ua7EMsCcS1TSVokDtka394Vh4F_rI94a7JqCTfjRdH1UPN0lSOqN-YUhyXfRafWOVPAPiXD5uKrXMmxwziEovfUN8WSw=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-cc4079c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-cc4079c { background-image: url(https://lh3.googleusercontent.com/VAdvupq8Q_ua7EMsCcS1TSVokDtka394Vh4F_rI94a7JqCTfjRdH1UPN0lSOqN-YUhyXfRafWOVPAPiXD5uKrXMmxwziEovfUN8WSw=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-cc4079c"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Red Land Cotton case study" data-image="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We always ask people how they found us, and it's almost always one of our Google Ads.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Anna Brakefield </p> <p class="business-aside-quote-title"> Co-Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Red Land Cotton </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Moulton, AL </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.redlandcotton.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.redlandcotton.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 25 Employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We always ask people how they found us, and it's almost always one of our Google Ads.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Anna Brakefield </p> <p class="business-aside-quote-title"> Co-Founder </p> </div> <p><span style="font-weight: 400;">In 2015, Anna Brakefield was working as a graphic designer in Nashville, and wanted new professional challenges. Her father, Mark Yeager, ran a cotton farm in her hometown of Moulton, Alabama, and saw a growing disparity between the price he paid for raw cotton and what he paid for a cotton shirt. He decided to make direct-to-consumer products using his farm’s cotton and asked Anna to join him. Inspired by nostalgia for Mark’s grandmother’s beautiful linens, they launched their own heirloom cotton linens business in 2016. With a farm-to-home business model, an eye on sustainability, and adept use of digital tools like Google Ads and Google Analytics, Red Land Cotton saw 40-percent growth year-over-year. In 2019, they processed more than 15,000 orders and planned for new products, increased production, and new facilities. Then COVID-19 caused massive shutdowns, including Red Land Cotton’s storefront and factories. Rather than let the raw cotton sit unused, they made masks and donated thousands of yards of fabric to area hospitals.</span></p> <p><span style="font-weight: 400;">Yet their online business continued to thrive. In fact, business increased, and demand nearly doubled in the spring of 2020, largely due to a 150-percent increase in Google traffic. Google Ads for Search and Gmail ads were key in that spike. “They allow us to be seen and align people with what they want to see,” Anna says. And thanks to Google Analytics, Anna noticed that their ads were reaching younger shoppers—knowledge that they’ll use to plan upcoming products. Now that production has restarted, Red Land Cotton has launched a new blanket that was planned pre-pandemic and hopes to release new robes before Christmas. They’ve also hired more staff and opened new fulfillment and cut-and-sew facilities. Anna is proud to be creating jobs and making an economic impact in her beloved hometown. “We’re able to hire lots of people because of people’s desire and willingness to pay for American-made goods,” she says. </span></p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#happy-catering"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1200-rw 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1200-rj 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1024-rw 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1024-rj 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w3400-rw 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w3400-rj 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1700-rj" class="state-business-tab__image" alt="The Happy Catering Company"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> The Happy Catering Company </h3> <p>Location: Homewood, AL <br> Website: happycatering.net <br> 50 employees</p> <p><p>As a Greek kid growing up in a family that ran restaurants, hotels, and banquet facilities, Vassilli “Bill” Bouloukos always dreamed of owning his own restaurant. In 1992, he left his corporate job to chase that dream, and within five years he owned several restaurants around Birmingham. Those restaurants also offered catering, and over time, Bill built a considerable business doing corporate lunches and weddings. In 1998, Bill decided to sell his restaurants and open Happy Catering, a full-service catering company. Robbie Dyson joined Happy Catering in 2005 as co-chef and owner/operator, and together they’ve built up the business so much they needed to expand to a 12,000-square-foot facility in West Homewood, Alabama. “We’ve grown to serve a 200-mile radius around Birmingham. A big part of that is our great cuisine, but it’s also because we’re able to reach so many people through digital media,” said Bill.</p> <p>Digital makes up 80% of Happy Catering’s advertising budget, and Google Ads have been crucial in solving the business’s biggest challenge: getting noticed by new customers. “Early on, we realized we had to maintain our online presence because we don’t have a storefront,” Bill said. “The hardest thing was introducing people to our services, so we relied on digital.” Bill and Robbie set up a Google My Business account to showcase photos from catered events and customer reviews that help reinforce Happy Catering’s strong reputation. They’ve consistently updated keywords on the company’s website to rank higher on search results and redesigned the site’s layout to be more mobile-friendly. “We do a lot in-house, including social media, but we know Google is the first spot that most people are going to go,” said Bill. Internally, Happy Catering uses Google Analytics to measure its online ads’ performance, track calls from its GMB account, and monitor website traffic.</p> <p>Today, Happy Catering employs a team of 50 and serves nearly 300,000 customers annually. But amid their success, one of Bill and Robbie’s biggest passions is using their business to help local residents. “Birmingham is big, but everybody knows each other, “ Bill said. “In a tight- knit community like Homewood, it’s important that we give back.” Happy Catering regularly supports local food drives and athletic programs. As for future business growth, Bill and Robbie plan to keep up with digital trends and tools. “Our goal is to keep adding to our team and building jobs in the community,” Robbie added. “If we keep upping our ante on Google and on social, we know our success will keep snowballing.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="happy-catering"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="The Happy Catering Company case study" data-image="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If we keep upping our ante on Google and on social, we know our success will keep snowballing.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Robbie Dyson </p> <p class="business-aside-quote-title"> Co-Chef/Owner/Operator </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> The Happy Catering Company </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Homewood, AL </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://happycatering.net class="business-main-website-link" target="_blank" rel="noopener"> happycatering.net </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 50 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If we keep upping our ante on Google and on social, we know our success will keep snowballing.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Robbie Dyson </p> <p class="business-aside-quote-title"> Co-Chef/Owner/Operator </p> </div> <p>As a Greek kid growing up in a family that ran restaurants, hotels, and banquet facilities, Vassilli “Bill” Bouloukos always dreamed of owning his own restaurant. In 1992, he left his corporate job to chase that dream, and within five years he owned several restaurants around Birmingham. Those restaurants also offered catering, and over time, Bill built a considerable business doing corporate lunches and weddings. In 1998, Bill decided to sell his restaurants and open Happy Catering, a full-service catering company. Robbie Dyson joined Happy Catering in 2005 as co-chef and owner/operator, and together they’ve built up the business so much they needed to expand to a 12,000-square-foot facility in West Homewood, Alabama. “We’ve grown to serve a 200-mile radius around Birmingham. A big part of that is our great cuisine, but it’s also because we’re able to reach so many people through digital media,” said Bill.</p> <p>Digital makes up 80% of Happy Catering’s advertising budget, and Google Ads have been crucial in solving the business’s biggest challenge: getting noticed by new customers. “Early on, we realized we had to maintain our online presence because we don’t have a storefront,” Bill said. “The hardest thing was introducing people to our services, so we relied on digital.” Bill and Robbie set up a Google My Business account to showcase photos from catered events and customer reviews that help reinforce Happy Catering’s strong reputation. They’ve consistently updated keywords on the company’s website to rank higher on search results and redesigned the site’s layout to be more mobile-friendly. “We do a lot in-house, including social media, but we know Google is the first spot that most people are going to go,” said Bill. Internally, Happy Catering uses Google Analytics to measure its online ads’ performance, track calls from its GMB account, and monitor website traffic.</p> <p>Today, Happy Catering employs a team of 50 and serves nearly 300,000 customers annually. But amid their success, one of Bill and Robbie’s biggest passions is using their business to help local residents. “Birmingham is big, but everybody knows each other, “ Bill said. “In a tight- knit community like Homewood, it’s important that we give back.” Happy Catering regularly supports local food drives and athletic programs. As for future business growth, Bill and Robbie plan to keep up with digital trends and tools. “Our goal is to keep adding to our team and building jobs in the community,” Robbie added. “If we keep upping our ante on Google and on social, we know our success will keep snowballing.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#zkano-socks"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1200-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1200-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1024-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1024-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w3400-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w3400-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rj" class="state-business-tab__image" alt="Zkano Socks"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Zkano Socks </h3> <p>Location: Fort Payne, Alabama <br> Website: www.zkano.com <br> 7 employees</p> <p><p>In its heyday during the mid-1990s, Fort Payne was known as the “Sock Capital of the World.” One in every eight pairs of socks worldwide came out of the Alabama city, which at the time was home to over 150 mills. Gina Locklear’s parents were part of the fabric of that success. They ran a mill of their own, manufacturing white athletic socks for a large distributor. Years later, as business began to move overseas, her parents worried that they would soon have to close their doors. “But then I thought, ‘What if we start our own brand and don’t have to rely on manufacturing socks for other companies?’” Gina recalls. In 2009, she launched Zkano Socks. The brand preserves the essence of the family business, but with some of Gina’s own twists—vibrant colors and playful patterns using organic cotton and low-impact dyes.</p> <p>Zkano Socks went online shortly after their founding. “We didn’t have a lot of money, so instead of going to trade shows, we thought it’d be a better investment to spend our budget on digital marketing,” Gina explains. They began using AdWords, Google’s advertising program, to reach customers beyond state borders. “I love AdWords, because it helps us introduce ourselves to new markets and new customers that we would otherwise never be in front of,” says Gina. The company today sees a 325 percent return on investment from AdWords. They also use Google Analytics to optimize their ad campaigns, and YouTube provides a platform for sharing Zkano’s story. “YouTube really helps introduce a lot of people to our brand by telling our story, which has been the foundation of our business since we started,” she adds.</p> <p>The Locklear family mill is one of seventeen that still stand in Fort Payne. With Zkano’s business nearly doubling every year, Gina is proud to be playing a role in the city’s rich history. “That’s what has kept me going over the years,” she shares. “Whenever I have low moments, I’m reminded of my love for this work, how I’m carrying on my family business, and how Zkano is helping to continue Fort Payne’s tradition in the textile industry.” When asked to share her hopes for the future, Gina’s response was simple: “Honestly, I want to reach more people with our socks. I wish I had something more profound to say, but the thing is, we make socks. That’s who we are. It’s what we know, and it will always be dear to our hearts.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="zkano-socks"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Zkano Socks case study" data-image="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>From the beginning, we knew how important it was to show up high on Google searches, and that's what we've aimed toward this whole time.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Gina Locklear </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Zkano Socks </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Fort Payne, Alabama </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.zkano.com class="business-main-website-link" target="_blank" rel="noopener"> www.zkano.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 7 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>From the beginning, we knew how important it was to show up high on Google searches, and that's what we've aimed toward this whole time.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Gina Locklear </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>In its heyday during the mid-1990s, Fort Payne was known as the “Sock Capital of the World.” One in every eight pairs of socks worldwide came out of the Alabama city, which at the time was home to over 150 mills. Gina Locklear’s parents were part of the fabric of that success. They ran a mill of their own, manufacturing white athletic socks for a large distributor. Years later, as business began to move overseas, her parents worried that they would soon have to close their doors. “But then I thought, ‘What if we start our own brand and don’t have to rely on manufacturing socks for other companies?’” Gina recalls. In 2009, she launched Zkano Socks. The brand preserves the essence of the family business, but with some of Gina’s own twists—vibrant colors and playful patterns using organic cotton and low-impact dyes.</p> <p>Zkano Socks went online shortly after their founding. “We didn’t have a lot of money, so instead of going to trade shows, we thought it’d be a better investment to spend our budget on digital marketing,” Gina explains. They began using AdWords, Google’s advertising program, to reach customers beyond state borders. “I love AdWords, because it helps us introduce ourselves to new markets and new customers that we would otherwise never be in front of,” says Gina. The company today sees a 325 percent return on investment from AdWords. They also use Google Analytics to optimize their ad campaigns, and YouTube provides a platform for sharing Zkano’s story. “YouTube really helps introduce a lot of people to our brand by telling our story, which has been the foundation of our business since we started,” she adds.</p> <p>The Locklear family mill is one of seventeen that still stand in Fort Payne. With Zkano’s business nearly doubling every year, Gina is proud to be playing a role in the city’s rich history. “That’s what has kept me going over the years,” she shares. “Whenever I have low moments, I’m reminded of my love for this work, how I’m carrying on my family business, and how Zkano is helping to continue Fort Payne’s tradition in the textile industry.” When asked to share her hopes for the future, Gina’s response was simple: “Honestly, I want to reach more people with our socks. I wish I had something more profound to say, but the thing is, we make socks. That’s who we are. It’s what we know, and it will always be dear to our hearts.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#villa-lagoon-tile"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1200-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1200-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1024-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1024-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w3400-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w3400-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rj" class="state-business-tab__image" alt="Villa Lagoon Tile"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Villa Lagoon Tile </h3> <p>Location: Gulf Shores, Alabama <br> Website: www.villalagoontile.com <br> 10 employees</p> <p><p>When building in Alabama's storm-prone Gulf Coast, Lundy Wilder wanted her home "as hurricane-proof as possible." This meant the flooring needed to survive getting wet. She sought out a fabricator to make durable cement tiles like the bold, ornate designs she'd seen from Cuba and Spain. Realizing that there was a niche market of consumers who were also seeking an alternative to standard tiles, Lundy founded Villa Lagoon Tile. She launched their first website in 2008 and began offering custom cement tiles to residential and business customers.</p> <p>As an online business, Villa Lagoon Tile relies on digital marketing to bring customers to their virtual storefront. “Initially, we only got calls from consumers who had a history with cement tiles. With the web, we’ve been able to expose our products to people who have never seen them before. Now we’re getting calls from customers everywhere under the sun,” says Lundy. Digital advertising comprises 90 percent of Villa Lagoon Tile’s marketing spend, and AdWords, Google's advertising program, accounts for 25 percent of their business. “AdWords is really perfect for matching clients and vendors in a niche market,” says Director of Technology John Adams. “We could never compete with big-box stores on standard tiles. But we can compete for cement tiles thanks to Google search and advertising.” They also use Google Analytics to “measure where our traffic is coming from and find stumbling blocks where visitors are getting lost,” John adds. Google Custom Search Engine powers their internal website search, YouTube helps bring the Villa Lagoon Tile experience to life, and G Suite supports their office operations.</p> <p>Today Villa Lagoon Tile stocks 150 different products, many of which have been designed by Lundy, and their warehouse carries over 60,000 square feet of tile. International shipments drive 15 percent of their sales as business continues to grow in North and Latin America, Asia, Europe, and most recently the Middle East. "There's been an explosion of interest in these tiles," Lundy explains. “Architects and designers who love our product will use our tiles job after job.” And as they’ve expanded, they’ve been able to give back to their community by donating tiles to local non-profits. “We are a small town on a big beach,” Lundy says. “Small businesses like ours are everything to this community.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="villa-lagoon-tile"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Villa Lagoon Tile case study" data-image="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>All of our customers have come from the web.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Lundy Wilder </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Villa Lagoon Tile </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Gulf Shores, Alabama </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.villalagoontile.com class="business-main-website-link" target="_blank" rel="noopener"> www.villalagoontile.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 10 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>All of our customers have come from the web.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Lundy Wilder </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>When building in Alabama's storm-prone Gulf Coast, Lundy Wilder wanted her home "as hurricane-proof as possible." This meant the flooring needed to survive getting wet. She sought out a fabricator to make durable cement tiles like the bold, ornate designs she'd seen from Cuba and Spain. Realizing that there was a niche market of consumers who were also seeking an alternative to standard tiles, Lundy founded Villa Lagoon Tile. She launched their first website in 2008 and began offering custom cement tiles to residential and business customers.</p> <p>As an online business, Villa Lagoon Tile relies on digital marketing to bring customers to their virtual storefront. “Initially, we only got calls from consumers who had a history with cement tiles. With the web, we’ve been able to expose our products to people who have never seen them before. Now we’re getting calls from customers everywhere under the sun,” says Lundy. Digital advertising comprises 90 percent of Villa Lagoon Tile’s marketing spend, and AdWords, Google's advertising program, accounts for 25 percent of their business. “AdWords is really perfect for matching clients and vendors in a niche market,” says Director of Technology John Adams. “We could never compete with big-box stores on standard tiles. But we can compete for cement tiles thanks to Google search and advertising.” They also use Google Analytics to “measure where our traffic is coming from and find stumbling blocks where visitors are getting lost,” John adds. Google Custom Search Engine powers their internal website search, YouTube helps bring the Villa Lagoon Tile experience to life, and G Suite supports their office operations.</p> <p>Today Villa Lagoon Tile stocks 150 different products, many of which have been designed by Lundy, and their warehouse carries over 60,000 square feet of tile. International shipments drive 15 percent of their sales as business continues to grow in North and Latin America, Asia, Europe, and most recently the Middle East. "There's been an explosion of interest in these tiles," Lundy explains. “Architects and designers who love our product will use our tiles job after job.” And as they’ve expanded, they’ve been able to give back to their community by donating tiles to local non-profits. “We are a small town on a big beach,” Lundy says. “Small businesses like ours are everything to this community.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#back-forty-beer-company"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1200-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1200-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1024-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1024-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w3400-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w3400-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rj" class="state-business-tab__image" alt="Back Forty Beer Company"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Back Forty Beer Company </h3> <p>Location: Gadsden, Alabama <br> Website: www.backfortybeer.com <br> 23 employees</p> <p><p>In 2008, Alabama had only two breweries, and it was illegal to produce or sell beer with over 6% alcohol. After touring 150 breweries in other states, Jason Wilson founded the Back Forty Beer Company to begin changing Alabamians’ tastes. “In the South, we definitely know food and we know flavors,” says his brother Brad Wilson, Director of Marketing. “But because our choices were limited, Alabama had lost some of its identity.” In 2009, Back Forty introduced their first beer, Naked Pig Pale Ale, followed by Truck Stop Honey Brown Ale. “The idea was to rekindle the idea of craftsmanship, hard work, and love for what you do, using good local ingredients and having an impact on the community,” Brad says.</p> <p>The first thing they did, he adds, “was start thinking about how our company would look on the Internet. How would people find us?” They quickly turned to AdWords, Google’s advertising program. “All the cumbersome bureaucracy of the old marketing world was just immediately stripped away,” says Brad. “Google allowed us to craft our own message.” The company also started using Google Analytics to track the effectiveness of their online ads. Together these two Google tools constituted the company’s entire marketing program. In addition, Google Apps for Work helped the brewery’s scattered staff to collaborate and keep in touch through products like Gmail and Google Docs. And Google Groups helped them join other Alabamians in pressing for progressive new state brewing laws.</p> <p>When Truck Stop Honey won a silver medal at the Great American Beer Festival, distribution offers poured in from as far away as New York and California. The brewery added workers and moved into a 27,000-square-foot warehouse built in the 1940s. They continue to introduce new beers, such as Freckle Belly IPA, Paw Paw's Peach Wheat, and Trade Day Cuban Coffee Stout. Back Forty Beer Company has created a new brand and helped to transform a portion of downtown Gadsden. The company energetically supports its hometown—“we literally have not said no to any charity or community organization in seven years,” Brad says. “That’s what changes cities, when industries like this come to town. The ripple effect is enormous.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="back-forty-beer-company"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Back Forty Beer Company case study" data-image="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Internet is the ultimate leveler, the revolutionary force behind companies like ours.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Brad Wilson </p> <p class="business-aside-quote-title"> Director of Marketing </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Back Forty Beer Company </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Gadsden, Alabama </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.backfortybeer.com class="business-main-website-link" target="_blank" rel="noopener"> www.backfortybeer.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 23 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Internet is the ultimate leveler, the revolutionary force behind companies like ours.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Brad Wilson </p> <p class="business-aside-quote-title"> Director of Marketing </p> </div> <p>In 2008, Alabama had only two breweries, and it was illegal to produce or sell beer with over 6% alcohol. After touring 150 breweries in other states, Jason Wilson founded the Back Forty Beer Company to begin changing Alabamians’ tastes. “In the South, we definitely know food and we know flavors,” says his brother Brad Wilson, Director of Marketing. “But because our choices were limited, Alabama had lost some of its identity.” In 2009, Back Forty introduced their first beer, Naked Pig Pale Ale, followed by Truck Stop Honey Brown Ale. “The idea was to rekindle the idea of craftsmanship, hard work, and love for what you do, using good local ingredients and having an impact on the community,” Brad says.</p> <p>The first thing they did, he adds, “was start thinking about how our company would look on the Internet. How would people find us?” They quickly turned to AdWords, Google’s advertising program. “All the cumbersome bureaucracy of the old marketing world was just immediately stripped away,” says Brad. “Google allowed us to craft our own message.” The company also started using Google Analytics to track the effectiveness of their online ads. Together these two Google tools constituted the company’s entire marketing program. In addition, Google Apps for Work helped the brewery’s scattered staff to collaborate and keep in touch through products like Gmail and Google Docs. And Google Groups helped them join other Alabamians in pressing for progressive new state brewing laws.</p> <p>When Truck Stop Honey won a silver medal at the Great American Beer Festival, distribution offers poured in from as far away as New York and California. The brewery added workers and moved into a 27,000-square-foot warehouse built in the 1940s. They continue to introduce new beers, such as Freckle Belly IPA, Paw Paw's Peach Wheat, and Trade Day Cuban Coffee Stout. Back Forty Beer Company has created a new brand and helped to transform a portion of downtown Gadsden. The company energetically supports its hometown—“we literally have not said no to any charity or community organization in seven years,” Brad says. “That’s what changes cities, when industries like this come to town. The ripple effect is enormous.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-communities"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> Investing in local communities </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> <p class="glue-body--large state-communities-subheadline"> We’re committed to playing a positive role in each of the communities where we live and work. </p> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-facts--container glue-spacer-5-top"> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $10+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in funding </h4> <p class="state-communities-fact--copy"> Since 2006, Google.org has awarded over $10 million in funding to Alabama organizations and nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 1,600+ </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in volunteer and pro bono hours </h4> <p class="state-communities-fact--copy"> Through Google.org, employees served over 1,600 hours of volunteer and pro bono work with nonprofits and schools, including areas we’re passionate about, like STEM education, economic opportunity, and access to the internet. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 150 megawatts </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> of solar power </h4> <p class="state-communities-fact--copy"> In 2019, Google announced a partnership with the Tennessee Valley Authority to purchase the output of several new solar farms in Alabama and Tennessee, with the ability to produce around 150 megawatts of power. </p> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> <div class="glue-carousel glue-carousel-card state-communities-carousel" data-glue-pagination="state-communities-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-communities-carousel-wrapper"> <ul class="glue-carousel__list state-communities-carousel-list"> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $10+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in funding </h3> <p class="state-communities-carousel-fact--copy"> Since 2006, Google.org has awarded over $10 million in funding to Alabama organizations and nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 1,600+ </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in volunteer and pro bono hours </h3> <p class="state-communities-carousel-fact--copy"> Through Google.org, employees served over 1,600 hours of volunteer and pro bono work with nonprofits and schools, including areas we’re passionate about, like STEM education, economic opportunity, and access to the internet. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 150 megawatts </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> of solar power </h3> <p class="state-communities-carousel-fact--copy"> In 2019, Google announced a partnership with the Tennessee Valley Authority to purchase the output of several new solar farms in Alabama and Tennessee, with the ability to produce around 150 megawatts of power. </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> <div class="glue-fullbleed"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> <div class="state-communities-callout glue-elevation-level-5"> <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> Our home in the Yellowhammer State </h3> <p class="state-communities-callout-copy"> Google is proud to call Alabama home, with our data center in Jackson County keeping Google applications fast and reliable for millions of people </p> </div> <div class="state-communities-quote"> <p class="state-communities-quote-copy"> “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.” </p> <p class="state-communities-quote-name"> Sundar Pichai </p> <p class="state-communities-quote-title"> CEO, Google and Alphabet </p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> <style> .state-communities-image-ec212dc { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-communities-image-ec212dc { background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w600-l80-sg-rw-e365-c0xffffff); } .state-communities-image-ec212dc { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-communities-image-ec212dc { background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w1024-l80-sg-rw-e365-c0xffffff); } .state-communities-image-ec212dc { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-communities-image-ec212dc { background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="state-communities-image state-communities-image-ec212dc"> </div> </div> </div> </div> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="community-panels" class="glue-expansion-panels community-panels"> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="jackson-county" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-1-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Jackson County </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google has been proud to call Alabama home since we broke ground on our Jackson County data center in 2018. Now fully operational, the data center represents over $980 million in capital investment and has created over 100 jobs onsite in a variety of full-time and contractor roles. This data center is located on more than 500 acres of land adjacent to the site of the decommissioned Widows Creek coal-fired power plant, once operated by the Tennessee Valley Authority (TVA). Google partners with TVA to source renewable power, and utilizes the site’s existing electricity transmission lines to enhance the data center’s reliability and bring in clean power.</p> <p>Data centers are what keep the internet up and running. Our employees at the Jackson County data center work to keep Google Search, Gmail, YouTube, and many other Google applications operational, enabling Google to provide fast and reliable services around the clock to millions of people. Learn more about <a href="https://www.google.com/about/datacenters/" rel="noopener" target="_blank">Google data centers</a>.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-4a3820f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-4a3820f { background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-4a3820f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-4a3820f { background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-4a3820f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-4a3820f { background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-4a3820f"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:jacksoncounty@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=34.7090388%3A-86.01215730000001%3AJackson%20County,%20AL,%20USA%3AUS%3A%3A31.149874023974963%3AADMIN_2%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN JACKSON COUNTY </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-17d1dc6 { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-300d064"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Shaded Grove Farm Market </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Macon, Mississippi </p> </div> <p class="state-explore-card-quote"> <q>Google Analytics shows us what regions and cities the website traffic is coming from. That helps us focus our Google Ads and social media ads on those areas.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Craig Schmidt </p> <p class="state-explore-card-quote-title"> Co-founder </p> <a href="/state/ms/#shaded-grove" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-7cf6497 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-7cf6497 { background-image: url(https://lh3.googleusercontent.com/zRUNkmlp_0qOpRDWHgUuE0MUSDu1gi52oKiVgOfW5-Xb7vfCsDCdOU7J9hBPmDBy8GZ3jPwUSC4Bun9XMJtYu_og1DJyeuVeAz1kiy_h6ZikvPpG=w600-l80-sg-rw-e365-c0xffffff); 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} } .state-explore-card-image-65eb2f3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-65eb2f3 { background-image: url(https://lh3.googleusercontent.com/Vp4qN8-oRDM_8krdwhguVpoyi_z69LACgIsRWnZAZ9HjoSHSNiQkiOui-tCJCklXLyDwAnfWjfMWsG4214Nw00gO7lDxuZl_eGRaH9CpTu5CZEOBd6cp=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-65eb2f3 { background-image: url(https://lh3.googleusercontent.com/Vp4qN8-oRDM_8krdwhguVpoyi_z69LACgIsRWnZAZ9HjoSHSNiQkiOui-tCJCklXLyDwAnfWjfMWsG4214Nw00gO7lDxuZl_eGRaH9CpTu5CZEOBd6cp=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-65eb2f3"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Trenton & Heath </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Nashville, Tennessee </p> </div> <p class="state-explore-card-quote"> <q>In our first two years, we increased our annual revenue six times what we were making before we started our YouTube channel.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Trenton Potter </p> <p class="state-explore-card-quote-title"> Co-founder & Owner </p> <a href="/state/tn/#trenton-and-heath" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-b87f9d3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-b87f9d3 { background-image: url(https://lh3.googleusercontent.com/7CSYImIqGKNS1FyprjOEqWWuLUxwcYwldhVm0o0p-Zz9zP5Gu-o2AnZqQ-8cAC4bLLTNZwav_Gj7kkZLCd239hrMu1xZjiFWwTVx3MOUSP3yWtLTPDA=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-b87f9d3 { background-image: url(https://lh3.googleusercontent.com/7CSYImIqGKNS1FyprjOEqWWuLUxwcYwldhVm0o0p-Zz9zP5Gu-o2AnZqQ-8cAC4bLLTNZwav_Gj7kkZLCd239hrMu1xZjiFWwTVx3MOUSP3yWtLTPDA=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-b87f9d3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-b87f9d3 { background-image: url(https://lh3.googleusercontent.com/7CSYImIqGKNS1FyprjOEqWWuLUxwcYwldhVm0o0p-Zz9zP5Gu-o2AnZqQ-8cAC4bLLTNZwav_Gj7kkZLCd239hrMu1xZjiFWwTVx3MOUSP3yWtLTPDA=w1024-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-dff9846"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Wisecut </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Miami, Florida </p> </div> <p class="state-explore-card-quote"> <q>Google for Startups let me focus on the core of the business and not have to worry about securing additional funding.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Ivo Machado </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/fl/#wisecut" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Shaded Grove Farm Market</h3> <q>Google Analytics shows us what regions and cities the website traffic is coming from. That helps us focus our Google Ads and social media ads on those areas.</q> <p>Craig Schmidt</p> <p>Co-founder</p> <a href="/state/ms/#shaded-grove">Read story</a> </li> <li> <h3>Trenton & Heath</h3> <q>In our first two years, we increased our annual revenue six times what we were making before we started our YouTube channel.</q> <p>Trenton Potter</p> <p>Co-founder & Owner</p> <a href="/state/tn/#trenton-and-heath">Read story</a> </li> <li> <h3>Wisecut</h3> <q>Google for Startups let me focus on the core of the business and not have to worry about securing additional funding.</q> <p>Ivo Machado</p> <p>Co-founder & CEO</p> <a href="/state/fl/#wisecut">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col 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American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a href="/resources/#google_cloud">Explore resources</a> </li> <li> <h3>Grow with Google</h3> <h4>Helping Americans grow their businesses</h4> <a href="/resources/#gwg">Explore resources</a> </li> <li> <h3>Google Career Certificates</h3> <h4>Providing American job seekers with new ways to start and grow their careers</h4> <a href="/resources/#google_career_certificates">Explore resources</a> </li> </ol> </div> </div> </div> </section> <script src="https://www.gstatic.com/external_hosted/html2canvas/html2canvas.min.js"></script> <script src="/static/js/mdc.min.js?cache=f550325"></script> </div> <section class="reports-footer-container"> <section class="glue-page"> <section class="glue-footer__upper"> <section class="glue-social"> <div class="footer-reports-container 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