Google Economic Impact | state detail: Arizona

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glue-headline--headline-1 state-hero-name"> Arizona </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Arizona businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/18038c85ab609ffdbd0fc7367e8bf0b43ca7f3790ef82f034633d45a5b9e28003c512b01272f60761313dc3fe5f7f3f9b31bc9bb089816e921aadb6467295d02" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Arizona report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-01f4fcb { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-01f4fcb { background-image: url(https://lh3.googleusercontent.com/f1dvMpx0QOAjWv8DPdPzvZNAqwqv2vbnD4Us2wva6ftjCKuJr03jKQfNovCQS1duxoMxYOZENZjJ10yVPc_zc41R03_iKaEQH48YpITtGjZBbDuONpI=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-01f4fcb { background-image: url(https://lh3.googleusercontent.com/f1dvMpx0QOAjWv8DPdPzvZNAqwqv2vbnD4Us2wva6ftjCKuJr03jKQfNovCQS1duxoMxYOZENZjJ10yVPc_zc41R03_iKaEQH48YpITtGjZBbDuONpI=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-01f4fcb { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-01f4fcb { background-image: url(https://lh3.googleusercontent.com/f1dvMpx0QOAjWv8DPdPzvZNAqwqv2vbnD4Us2wva6ftjCKuJr03jKQfNovCQS1duxoMxYOZENZjJ10yVPc_zc41R03_iKaEQH48YpITtGjZBbDuONpI=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-01f4fcb { background-image: url(https://lh3.googleusercontent.com/f1dvMpx0QOAjWv8DPdPzvZNAqwqv2vbnD4Us2wva6ftjCKuJr03jKQfNovCQS1duxoMxYOZENZjJ10yVPc_zc41R03_iKaEQH48YpITtGjZBbDuONpI=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-01f4fcb { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-01f4fcb { background-image: url(https://lh3.googleusercontent.com/f1dvMpx0QOAjWv8DPdPzvZNAqwqv2vbnD4Us2wva6ftjCKuJr03jKQfNovCQS1duxoMxYOZENZjJ10yVPc_zc41R03_iKaEQH48YpITtGjZBbDuONpI=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-01f4fcb { background-image: url(https://lh3.googleusercontent.com/f1dvMpx0QOAjWv8DPdPzvZNAqwqv2vbnD4Us2wva6ftjCKuJr03jKQfNovCQS1duxoMxYOZENZjJ10yVPc_zc41R03_iKaEQH48YpITtGjZBbDuONpI=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-01f4fcb" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $11.87 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $11.87 billion of economic activity for tens of thousands of Arizona businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 365,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Arizona businesses </h4> <p class="state-hero-fact--copy">More than 365,000 Arizona businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $17.29 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $17.29 million in donated search ads to Arizona nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $11.87 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $11.87 billion of economic activity for tens of thousands of Arizona businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 365,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Arizona businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 365,000 Arizona businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $17.29 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $17.29 million in donated search ads to Arizona nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=botco-ai aria-hidden="true"></div> <div class="business-hidden-jump-link" id=crafty-chica aria-hidden="true"></div> <div class="business-hidden-jump-link" id=exlcusive-tents aria-hidden="true"></div> <div class="business-hidden-jump-link" id=ramona-farms aria-hidden="true"></div> <div class="business-hidden-jump-link" id=espinoza-boot-maker aria-hidden="true"></div> <div class="business-hidden-jump-link" id=tuft-needle aria-hidden="true"></div> <div class="business-hidden-jump-link" id=bottle-breacher aria-hidden="true"></div> <div class="business-hidden-jump-link" id=wings-for-warriors aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#botco-ai" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Botco.ai </span> </li> <li class="mdc-list-item" data-value="#crafty-chica" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Crafty Chica </span> </li> <li class="mdc-list-item" data-value="#exlcusive-tents" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Exclusive Tents </span> </li> <li class="mdc-list-item" data-value="#ramona-farms" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> Ramona Farms </span> </li> <li class="mdc-list-item" data-value="#espinoza-boot-maker" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Espinoza Boot Maker </span> </li> <li class="mdc-list-item" data-value="#tuft-needle" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> Tuft & Needle </span> </li> <li class="mdc-list-item" data-value="#bottle-breacher" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Bottle Breacher </span> </li> <li class="mdc-list-item" data-value="#wings-for-warriors" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Wings for Warriors </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#botco-ai" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Botco.ai </div> </div> <div class="glue-tab tab-button" id="#crafty-chica" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Crafty Chica </div> </div> <div class="glue-tab tab-button" id="#exlcusive-tents" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Exclusive Tents </div> </div> <div class="glue-tab tab-button" id="#ramona-farms" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Ramona Farms </div> </div> <div class="glue-tab tab-button" id="#espinoza-boot-maker" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Espinoza Boot Maker </div> </div> <div class="glue-tab tab-button" id="#tuft-needle" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Tuft & Needle </div> </div> <div class="glue-tab tab-button" id="#bottle-breacher" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Bottle Breacher </div> </div> <div class="glue-tab tab-button" id="#wings-for-warriors" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Wings for Warriors </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#botco-ai"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w1200-rw 2x, https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w1200-rj 2x, https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w1024-rw 2x, https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w1024-rj 2x, https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w3400-rw 2x, https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w3400-rj 2x, https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig=w1700-rj" class="state-business-tab__image" alt="Botco.ai"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Arizona"> Economic Impact --- Arizona </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Botco.ai </h3> <p>Location: Scottsdale, Arizona <br> Website: https://botco.ai/ <br> 16 employees</p> <p><p>Rebecca Clyde has always been an entrepreneur. Growing up in Latin America, she sold cookies and taught ballet lessons to earn spending money. As an adult, after nearly a decade at Intel and founding a successful marketing automation company, she experienced a more serious challenge. Furious after days of trying to refill her daughter’s prescription for asthma, she thought, “This is not acceptable. This is a problem for everyone, and there's a big opportunity if we solve it.” So in 2020, she co-founded Botco.ai with Anu Shukla and Chris Maeda, creating AI-powered chatbots that quickly connect patients to the critical resources and support they need. And in 2023, Rebecca was a recipient of the Google for Startups Founders Funds, which provides access to vital resources and connection with a supportive community of underrepresented founders.</p> <p>Botco.ai’s technology is built using Gemini as the foundation for their domain-specific and fine-tuned models. “Google AI helps provide the safety and privacy guardrails necessary to support a highly compliant, high-stakes industry like healthcare,” Rebecca says. They use Google Dialogflow to ensure that their chatbots can handle pre-approved conversational workflows, while Device Manager and Google Workspace support SOC2 and HIPAA compliance requirements. The fully remote team also uses Workspace to collaborate from anywhere, allowing Rebecca to tap into AI talent across the globe. “I need specific skill sets and couldn’t build my company if I were geographically constrained,” she says. “I need tools that allow me to do that.” Today, Botco.ai serves many of the world’s largest healthcare brands, and offers multilingual chats to make their services more accessible. Revenue is doubling annually, and Rebecca’s goal is to triple in 2024. “It shouldn’t be so hard to navigate healthcare systems,” she says. “I got a unique view into that.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="botco-ai"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-4406826 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-4406826 { background-image: url(https://lh3.googleusercontent.com/Xii3HSneUFDojlypwUf2FSgUZk7PGLs7_5hOOfTML48KfRCy5-g9O48WLUxCi6Bbd6O98ZfmQcaQeoJTNylY5IibPQImn5FZ3FEsC4rQvOfseGp2nn0=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-4406826 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-4406826 { background-image: url(https://lh3.googleusercontent.com/Xii3HSneUFDojlypwUf2FSgUZk7PGLs7_5hOOfTML48KfRCy5-g9O48WLUxCi6Bbd6O98ZfmQcaQeoJTNylY5IibPQImn5FZ3FEsC4rQvOfseGp2nn0=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-4406826 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-4406826 { background-image: url(https://lh3.googleusercontent.com/Xii3HSneUFDojlypwUf2FSgUZk7PGLs7_5hOOfTML48KfRCy5-g9O48WLUxCi6Bbd6O98ZfmQcaQeoJTNylY5IibPQImn5FZ3FEsC4rQvOfseGp2nn0=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-4406826"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Botco.ai case study" data-image="https://lh3.googleusercontent.com/lHTQIIEXhxKpeCSAs7TJoHmu1bZVaPppOZIMzVhmIHIYbQaTAgCC0G6B0PKaC28zmcPSFtvp7ncYlkPwgX6oTV1PvyCD8pcSOxKPI2xCETkxsaXNuig"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google tools are accessible and easy to use while also supporting scalability and growth.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Rebecca Clyde </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://gemini.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Gemini </a> <a href="https://startup.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Botco.ai </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Scottsdale, Arizona </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://botco.ai/ class="business-main-website-link" target="_blank" rel="noopener"> https://botco.ai/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 16 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google tools are accessible and easy to use while also supporting scalability and growth.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Rebecca Clyde </p> <p class="business-aside-quote-title"> Co-founder & CEO </p> </div> <p>Rebecca Clyde has always been an entrepreneur. Growing up in Latin America, she sold cookies and taught ballet lessons to earn spending money. As an adult, after nearly a decade at Intel and founding a successful marketing automation company, she experienced a more serious challenge. Furious after days of trying to refill her daughter’s prescription for asthma, she thought, “This is not acceptable. This is a problem for everyone, and there's a big opportunity if we solve it.” So in 2020, she co-founded Botco.ai with Anu Shukla and Chris Maeda, creating AI-powered chatbots that quickly connect patients to the critical resources and support they need. And in 2023, Rebecca was a recipient of the Google for Startups Founders Funds, which provides access to vital resources and connection with a supportive community of underrepresented founders.</p> <p>Botco.ai’s technology is built using Gemini as the foundation for their domain-specific and fine-tuned models. “Google AI helps provide the safety and privacy guardrails necessary to support a highly compliant, high-stakes industry like healthcare,” Rebecca says. They use Google Dialogflow to ensure that their chatbots can handle pre-approved conversational workflows, while Device Manager and Google Workspace support SOC2 and HIPAA compliance requirements. The fully remote team also uses Workspace to collaborate from anywhere, allowing Rebecca to tap into AI talent across the globe. “I need specific skill sets and couldn’t build my company if I were geographically constrained,” she says. “I need tools that allow me to do that.” Today, Botco.ai serves many of the world’s largest healthcare brands, and offers multilingual chats to make their services more accessible. Revenue is doubling annually, and Rebecca’s goal is to triple in 2024. “It shouldn’t be so hard to navigate healthcare systems,” she says. “I got a unique view into that.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#crafty-chica"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w1200-rw 2x, https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w1200-rj 2x, https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w1024-rw 2x, https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w1024-rj 2x, https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w3400-rw 2x, https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w3400-rj 2x, https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ=w1700-rj" class="state-business-tab__image" alt="Crafty Chica"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Arizona"> Economic Impact --- Arizona </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Crafty Chica </h3> <p>Location: Phoenix, Arizona <br> Website: https://craftychica.com/ <br> Over 5.5M views on YouTube</p> <p><p>Kathy Cano-Murillo describes her Crafty Chica website as “a world of Latina DIY, including crafts, recipes, home decor, travel, storytelling, and entrepreneurship.” Since launching in 2001, Kathy’s blog, website, and social media profiles have helped grow her brand into a full-time business, attracting book deals, speaking engagements, partnerships, and sponsorships. She’s even hosted craft-themed camps and cruises where she can “inspire others to bring out their inner sparkle—and to see the sparkle in others.” Business really began booming during the COVID-19 pandemic, where people at home were searching for fun crafting projects. “My traffic went crazy, because people wanted to find ways to save money and still be creative,” Kathy says. Google tools help her stay organized and maintain that increase in business.</p> <p>Google Workspace, including Google Docs and Slides, let Kathy create and share presentations with business partners. And Google Ad Manager helps her deliver and manage ads on her blog. “You can make thousands of dollars a month with a blog, if you dedicate time to it,” she notes. “It's great passive income.” Google Analytics helps her learn where her audience comes from, what posts they’re viewing, and how long they stay. “This helps me craft landing pages and more posts about what interests them,” she says. For example, a post on “things to dip in chocolate” really hit users’ sweet spot, so Kathy created more content around that tasty topic. She pays it forward by inspiring and advising younger creators: “I’m excited to share my experiences, to motivate them to do what they love to do.” Next up: launching her own giftware line. “I am a fourth-generation Mexican American honoring my ancestors’ traditions of sewing, building, and creating,” says Kathy. “I am living their wildest dreams.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="crafty-chica"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-a749dcf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-a749dcf { background-image: url(https://lh3.googleusercontent.com/T5wyuXiY6kcJRq8zmR0BQ3yn-n0bCc90jKegQYURdOhmkQkVZa0AnA1ruayfSlTF5lwLODSb5t0td0N_mM-lnWh70dyvBSz6RYPhLnp646PadSJLfpRS=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-a749dcf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-a749dcf { background-image: url(https://lh3.googleusercontent.com/T5wyuXiY6kcJRq8zmR0BQ3yn-n0bCc90jKegQYURdOhmkQkVZa0AnA1ruayfSlTF5lwLODSb5t0td0N_mM-lnWh70dyvBSz6RYPhLnp646PadSJLfpRS=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-a749dcf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-a749dcf { background-image: url(https://lh3.googleusercontent.com/T5wyuXiY6kcJRq8zmR0BQ3yn-n0bCc90jKegQYURdOhmkQkVZa0AnA1ruayfSlTF5lwLODSb5t0td0N_mM-lnWh70dyvBSz6RYPhLnp646PadSJLfpRS=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-a749dcf"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Crafty Chica case study" data-image="https://lh3.googleusercontent.com/wYFYg7XwPEvSne-jovWNl0aefGS7rjwxivsB3wCqxuvQSMfJADvwFtPZ67GegK7SXrZIBGz6xZr21ooqloo0tJ8AZHZ6_NpP6dfhvGHxJLuzTvpFXLQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google tools make it easy for someone like me, who is busy juggling so many things. I have all my resources right there.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kathy Cano-Murillo </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://admanager.google.com/home/capabilities/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ad Manager </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Crafty Chica </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Phoenix, Arizona </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://craftychica.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://craftychica.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Over 5.5M views on YouTube </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google tools make it easy for someone like me, who is busy juggling so many things. I have all my resources right there.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Kathy Cano-Murillo </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>Kathy Cano-Murillo describes her Crafty Chica website as “a world of Latina DIY, including crafts, recipes, home decor, travel, storytelling, and entrepreneurship.” Since launching in 2001, Kathy’s blog, website, and social media profiles have helped grow her brand into a full-time business, attracting book deals, speaking engagements, partnerships, and sponsorships. She’s even hosted craft-themed camps and cruises where she can “inspire others to bring out their inner sparkle—and to see the sparkle in others.” Business really began booming during the COVID-19 pandemic, where people at home were searching for fun crafting projects. “My traffic went crazy, because people wanted to find ways to save money and still be creative,” Kathy says. Google tools help her stay organized and maintain that increase in business.</p> <p>Google Workspace, including Google Docs and Slides, let Kathy create and share presentations with business partners. And Google Ad Manager helps her deliver and manage ads on her blog. “You can make thousands of dollars a month with a blog, if you dedicate time to it,” she notes. “It's great passive income.” Google Analytics helps her learn where her audience comes from, what posts they’re viewing, and how long they stay. “This helps me craft landing pages and more posts about what interests them,” she says. For example, a post on “things to dip in chocolate” really hit users’ sweet spot, so Kathy created more content around that tasty topic. She pays it forward by inspiring and advising younger creators: “I’m excited to share my experiences, to motivate them to do what they love to do.” Next up: launching her own giftware line. “I am a fourth-generation Mexican American honoring my ancestors’ traditions of sewing, building, and creating,” says Kathy. “I am living their wildest dreams.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#exlcusive-tents"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w1200-rw 2x, https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w1200-rj 2x, https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w1024-rw 2x, https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w1024-rj 2x, https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w3400-rw 2x, https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w3400-rj 2x, https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM=w1700-rj" class="state-business-tab__image" alt="Exclusive Tents"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Arizona"> Economic Impact --- Arizona </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Exclusive Tents </h3> <p>Location: Tucson, Arizona <br> Website: https://www.exclusivetents.com/ <br> 50 employees</p> <p><p>Growing up in a city didn’t keep Paul Zway, a former game ranger and founder of Exclusive Tents, away from nature. As a child in South Africa, he had a menagerie that included a jackal, monitor lizards, an owl, and over 200 snakes. “My mother was a saint,” he recalls. Paul started Exclusive Tents in 2005 so that others could connect to nature without sacrificing luxury. “Glamping was unknown outside of Africa,” Paul says. “So we developed a market and a name for ourselves.” The Tucson-based company–a partnership since 2018 with the Johan Maree family–designs and creates quality tents that are four-season “alternate living structures.” Customers range from large resorts to celebrities to people using the tents as temporary homes during renovations. “Tent living is gaining traction. It gives people the ability to have a movable asset,” Paul says. He and his wife have themselves been living in a tent for nine years.</p> <p>An avid traveler, Paul designed the business to be virtual and mobile. When sons Zane and Anders Zway and Brian Grisham joined the company, it was crucial to be able to collaborate from anywhere. “They all take off, into the desert, on site visits, but we work no matter where we are,” Paul explains. Brian conferences with clients via Google Meet, and the team works together with Google Docs and Sheets. To reach customers around the world–including the fast-growing U.S. glamping market–they’ve used Google Ads since 2006. “It brings us exposure and leads,” Brian says. “We’re able to get creative with keywords to find customers in different ways.” Their website now garners over 30,000 views a month, but the company’s priority remains connecting clients with nature and conserving the natural assets of a site. “Our whole thing,” Paul says, “is to effectively integrate your living space with your natural environment, without harming that natural environment.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="exlcusive-tents"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-a4b6785 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-a4b6785 { background-image: url(https://lh3.googleusercontent.com/XGpbAbIqR-gpbPnM7Rg-prj6s6HRiLd56kn5rFOVej0RNXm0jazqYW-uIZt93_OIPtvxrFnO1aOGE5tqJ9saT5IFoflGtf5L-xaUN542UimvD_btAOk=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-a4b6785 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-a4b6785 { background-image: url(https://lh3.googleusercontent.com/XGpbAbIqR-gpbPnM7Rg-prj6s6HRiLd56kn5rFOVej0RNXm0jazqYW-uIZt93_OIPtvxrFnO1aOGE5tqJ9saT5IFoflGtf5L-xaUN542UimvD_btAOk=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-a4b6785 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-a4b6785 { background-image: url(https://lh3.googleusercontent.com/XGpbAbIqR-gpbPnM7Rg-prj6s6HRiLd56kn5rFOVej0RNXm0jazqYW-uIZt93_OIPtvxrFnO1aOGE5tqJ9saT5IFoflGtf5L-xaUN542UimvD_btAOk=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-a4b6785"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Exclusive Tents case study" data-image="https://lh3.googleusercontent.com/h_qfmubWZC_ppfSOptVcwb-n4h-z0iMXC3cBh1Udu9MjTExoLFO3UnqKWKr7ztbQO2y1azTVdR93Rk8X3_aq5d-bI6qe12Ol-UheT8kmjMci1FtaKUM"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads brings us exposure and leads. We’re able to get creative with keywords to find customers in different ways.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Brian Grisham </p> <p class="business-aside-quote-title"> Marketing and Sales Specialist </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://meet.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Meet </a> <a href="https://www.google.com/sheets/about/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Sheets </a> <a href="https://www.google.com/docs/about/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Docs </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Exclusive Tents </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Tucson, Arizona </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.exclusivetents.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.exclusivetents.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 50 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads brings us exposure and leads. We’re able to get creative with keywords to find customers in different ways.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Brian Grisham </p> <p class="business-aside-quote-title"> Marketing and Sales Specialist </p> </div> <p>Growing up in a city didn’t keep Paul Zway, a former game ranger and founder of Exclusive Tents, away from nature. As a child in South Africa, he had a menagerie that included a jackal, monitor lizards, an owl, and over 200 snakes. “My mother was a saint,” he recalls. Paul started Exclusive Tents in 2005 so that others could connect to nature without sacrificing luxury. “Glamping was unknown outside of Africa,” Paul says. “So we developed a market and a name for ourselves.” The Tucson-based company–a partnership since 2018 with the Johan Maree family–designs and creates quality tents that are four-season “alternate living structures.” Customers range from large resorts to celebrities to people using the tents as temporary homes during renovations. “Tent living is gaining traction. It gives people the ability to have a movable asset,” Paul says. He and his wife have themselves been living in a tent for nine years.</p> <p>An avid traveler, Paul designed the business to be virtual and mobile. When sons Zane and Anders Zway and Brian Grisham joined the company, it was crucial to be able to collaborate from anywhere. “They all take off, into the desert, on site visits, but we work no matter where we are,” Paul explains. Brian conferences with clients via Google Meet, and the team works together with Google Docs and Sheets. To reach customers around the world–including the fast-growing U.S. glamping market–they’ve used Google Ads since 2006. “It brings us exposure and leads,” Brian says. “We’re able to get creative with keywords to find customers in different ways.” Their website now garners over 30,000 views a month, but the company’s priority remains connecting clients with nature and conserving the natural assets of a site. “Our whole thing,” Paul says, “is to effectively integrate your living space with your natural environment, without harming that natural environment.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#ramona-farms"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w1200-rw 2x, https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w1200-rj 2x, https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w1024-rw 2x, https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w1024-rj 2x, https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w3400-rw 2x, https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w3400-rj 2x, https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ=w1700-rj" class="state-business-tab__image" alt="Ramona Farms"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Arizona"> Economic Impact --- Arizona </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Ramona Farms </h3> <p>Location: Sacaton, Arizona <br> Website: https://www.ramonafarms.com/ <br> 20 Employees</p> <p><p>Growing up on the Gila River Indian Community, Ramona Button was taught to appreciate the desert’s bounty by her Akimel O’odham mother, a traditional healer, and her Tohono O’odham father, who farmed a 10-acre allotment. Ramona and her husband, Terry, started farming in 1974; Ramona Farms has since grown to 4,000 acres. While crops like alfalfa sustain the business, the indigenous tepary bean is the heart of their venture. The Akimel O’odham had cultivated their ancestral lands for centuries, but more recent dams diverted water, threatening traditional crops like the tepary bean with extinction. Using seeds her father had saved, Ramona set out to reestablish the crop within her local community. “We wanted to go online to support expanding our market presence,” Ramona says. Google Ads and reviews on their Business Profile attracted visitors to the farm, and by 2011 they were selling beans and heirloom grains online.</p> <p><span>The bean’s value goes beyond its traditional link to the land and community—it’s higher in protein than other beans and has a lower glycemic index that’s better for diabetics. Ramona, whose first career was nursing, saw her community affected by health issues associated with poor-nutrition and remembers thinking, “What we need is good food.” The bean is also drought-tolerant, so Arizona’s dry climate won’t hurt the crop. The bean’s increasing popularity means that Ramona Farms now services over 50 restaurants as well as national grocers. The company ships nationwide five days a week. But the best part is close to home: Ramona loves sharing her knowledge of traditional crops with our local school-based cultural programs: “It gives them something to be proud of,” she says. “It’s wonderful to show them how important their people are to the development of Arizona.”</span></p></p> </div> </div> <div class="glue-grid business-content" data-business-content="ramona-farms"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-67171f1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-67171f1 { background-image: url(https://lh3.googleusercontent.com/JghBqAqPHa-_33Lib0FDcI_Wl5-eFJ3HzSTxd2z6VdRoio0gWN-MsP8BhaKoNTWIAVJccjUKvi0WR6SXNYiITQWAvFAlIu-fX-JQSA=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-67171f1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-67171f1 { background-image: url(https://lh3.googleusercontent.com/JghBqAqPHa-_33Lib0FDcI_Wl5-eFJ3HzSTxd2z6VdRoio0gWN-MsP8BhaKoNTWIAVJccjUKvi0WR6SXNYiITQWAvFAlIu-fX-JQSA=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-67171f1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-67171f1 { background-image: url(https://lh3.googleusercontent.com/JghBqAqPHa-_33Lib0FDcI_Wl5-eFJ3HzSTxd2z6VdRoio0gWN-MsP8BhaKoNTWIAVJccjUKvi0WR6SXNYiITQWAvFAlIu-fX-JQSA=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-67171f1"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Ramona Farms case study" data-image="https://lh3.googleusercontent.com/OXH7aVSzls9nrIYUCcdhv9Vcj4V9K1kAbGVFvgaPeRVo1xUBOo6UxOZviVoqzvd-lkOaI5H19qcrq1ecF0-kUEJIurK0c6jeWX8iMQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We wanted to go online to support expanding our market presence.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ramona Button </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Ramona Farms </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Sacaton, Arizona </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.ramonafarms.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.ramonafarms.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 20 Employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We wanted to go online to support expanding our market presence.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ramona Button </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <p>Growing up on the Gila River Indian Community, Ramona Button was taught to appreciate the desert’s bounty by her Akimel O’odham mother, a traditional healer, and her Tohono O’odham father, who farmed a 10-acre allotment. Ramona and her husband, Terry, started farming in 1974; Ramona Farms has since grown to 4,000 acres. While crops like alfalfa sustain the business, the indigenous tepary bean is the heart of their venture. The Akimel O’odham had cultivated their ancestral lands for centuries, but more recent dams diverted water, threatening traditional crops like the tepary bean with extinction. Using seeds her father had saved, Ramona set out to reestablish the crop within her local community. “We wanted to go online to support expanding our market presence,” Ramona says. Google Ads and reviews on their Business Profile attracted visitors to the farm, and by 2011 they were selling beans and heirloom grains online.</p> <p><span>The bean’s value goes beyond its traditional link to the land and community—it’s higher in protein than other beans and has a lower glycemic index that’s better for diabetics. Ramona, whose first career was nursing, saw her community affected by health issues associated with poor-nutrition and remembers thinking, “What we need is good food.” The bean is also drought-tolerant, so Arizona’s dry climate won’t hurt the crop. The bean’s increasing popularity means that Ramona Farms now services over 50 restaurants as well as national grocers. The company ships nationwide five days a week. But the best part is close to home: Ramona loves sharing her knowledge of traditional crops with our local school-based cultural programs: “It gives them something to be proud of,” she says. “It’s wonderful to show them how important their people are to the development of Arizona.”</span></p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#espinoza-boot-maker"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w1200-rw 2x, https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w1200-rj 2x, https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w1024-rw 2x, https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w1024-rj 2x, https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w3400-rw 2x, https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w3400-rj 2x, https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg=w1700-rj" class="state-business-tab__image" alt="Espinoza Boot Maker"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Arizona"> Economic Impact --- Arizona </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Espinoza Boot Maker </h3> <p>Location: Phoenix, Arizona <br> Website: www.espinozabootmaker.com <br> Espinoza Boot Maker produces 300 pairs of handmade boots annually</p> <p><p>David Espinoza opened Espinoza Boot Maker in 1990, but his passion for boots began more than 50 years earlier at a boot shop near his high school. Each day, David would walk past the boot shop and the stockyards, a major hub for ranching activity in Phoenix. He admired the cowboy boots and wanted to know how to make them. After learning the trade from the bootmaker, David opened his own shop and got to work. “I wanted to have a place where I could meet customers and make my product. I started making boots one pair at a time for each individual customer,” said David. Getting those customers, though, proved to be a bit of a challenge because David’s unique custom boot designs are more expensive than boots available at big-name stores. When the business strengthened its digital presence, David finally saw tangible results. “The website we have now has been a very effective tool. I can see what products the customers are responding to and how customers are responding to the marketing we’re doing” he said.</p> <p>David teamed up with Neil Rosekrans, a web designer and digital marketer, to build Espinoza Boot Maker’s new site and implement tools like Google Analytics. “We started with Google Analytics to get a good understanding of where the site traffic comes from. The month we launched the website was the highest revenue month in the business’s 27 year history,” said Neil. Espinoza Boot Maker also credits its growth to Google Maps and Google My Business. “Getting on Google Maps and Google My Business has really helped people find the location of our shop and contact us. Every month we see more people viewing our photos and calling or requesting directions to the shop,” said Neil.</p> <p>Today, about 40% of David’s custom requests come from Google Ads. David and Neil’s work with YouTube in the last year has also led to higher sales. “One of the reasons behind our improved metrics is YouTube. Bootmaking is an art that can be much more appreciated when the customer understands how the product is made and the attention to detail that we put into our craft,” said David. “If we didn’t pursue this method of marketing, we wouldn’t have as much business as we have now.” From daydreaming about cowboy boots to making them himself, David is proud to call himself a small business owner: “I always encourage people to start their own small business because that’s the best way to financial and personal freedom.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="espinoza-boot-maker"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Espinoza Boot Maker case study" data-image="https://lh3.googleusercontent.com/-bDVPWbYs2RhM6OECkxJf3-bwhqScCkcA2wBBwyDVNOfMSElBfJnvaTWpLFtpEz2vYL91Ppwk91mhSOQJ5Kw8DRVpCq5esag8KcGfg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>YouTube videos have helped illustrate what makes David’s product different.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Neil Rosekrans </p> <p class="business-aside-quote-title"> Digital Marketer </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Espinoza Boot Maker </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Phoenix, Arizona </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.espinozabootmaker.com class="business-main-website-link" target="_blank" rel="noopener"> www.espinozabootmaker.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Espinoza Boot Maker produces 300 pairs of handmade boots annually </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>YouTube videos have helped illustrate what makes David’s product different.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Neil Rosekrans </p> <p class="business-aside-quote-title"> Digital Marketer </p> </div> <p>David Espinoza opened Espinoza Boot Maker in 1990, but his passion for boots began more than 50 years earlier at a boot shop near his high school. Each day, David would walk past the boot shop and the stockyards, a major hub for ranching activity in Phoenix. He admired the cowboy boots and wanted to know how to make them. After learning the trade from the bootmaker, David opened his own shop and got to work. “I wanted to have a place where I could meet customers and make my product. I started making boots one pair at a time for each individual customer,” said David. Getting those customers, though, proved to be a bit of a challenge because David’s unique custom boot designs are more expensive than boots available at big-name stores. When the business strengthened its digital presence, David finally saw tangible results. “The website we have now has been a very effective tool. I can see what products the customers are responding to and how customers are responding to the marketing we’re doing” he said.</p> <p>David teamed up with Neil Rosekrans, a web designer and digital marketer, to build Espinoza Boot Maker’s new site and implement tools like Google Analytics. “We started with Google Analytics to get a good understanding of where the site traffic comes from. The month we launched the website was the highest revenue month in the business’s 27 year history,” said Neil. Espinoza Boot Maker also credits its growth to Google Maps and Google My Business. “Getting on Google Maps and Google My Business has really helped people find the location of our shop and contact us. Every month we see more people viewing our photos and calling or requesting directions to the shop,” said Neil.</p> <p>Today, about 40% of David’s custom requests come from Google Ads. David and Neil’s work with YouTube in the last year has also led to higher sales. “One of the reasons behind our improved metrics is YouTube. Bootmaking is an art that can be much more appreciated when the customer understands how the product is made and the attention to detail that we put into our craft,” said David. “If we didn’t pursue this method of marketing, we wouldn’t have as much business as we have now.” From daydreaming about cowboy boots to making them himself, David is proud to call himself a small business owner: “I always encourage people to start their own small business because that’s the best way to financial and personal freedom.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#tuft-needle"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w1200-rw 2x, https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w1200-rj 2x, https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w1024-rw 2x, https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w1024-rj 2x, https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w3400-rw 2x, https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w3400-rj 2x, https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A=w1700-rj" class="state-business-tab__image" alt="Tuft & Needle"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Arizona"> Economic Impact --- Arizona </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Tuft & Needle </h3> <p>Location: Phoenix, Arizona <br> Website: www.tn.com <br> 150 employees</p> <p><p>In 2012, software developers Daehee Park and JT Marino each chipped in $3,000 to found an online mattress company. In starting the business, the longtime college friends hoped to fundamentally change a market hampered by “a lot of information asymmetry and fake markups,” says Head of Public Relations Brooke Medansky. “They had a terrible mattress shopping experience, so they took their developer's mindset and created a new process where customers could feel like they’re making good and informed decisions.” Tuft & Needle is the culmination of their work. They sell high-quality foam mattresses, made in America, directly to consumers. And true to their values of honesty and transparency, there are no hidden fees or gimmicks in the shopping experience—“just an amplified platform for customers to give real feedback,” says Brooke.</p> <p>Tuft & Needle has been promoting their mattresses via AdWords, Google’s advertising program, since the very beginning. “Because we’re a bootstrapped company, we have to be very smart with our marketing and focus on things that work,” explains Brooke. Over 20 percent of their sales come through AdWords, and with a four-to-one return on investment, the team is “doubling down on it to grow even more.” Tuft & Needle also produces YouTube videos that cover everything from unboxing tutorials to FAQs. “We use video to give customers the information they need at every point of the purchasing process,” Brooke adds. And with digital insights from Google Analytics, they can “make sure ad campaigns are effective and take the business to the next level.”</p> <p>About a million people today sleep on Tuft & Needle mattresses. The company has expanded their offerings to pillows, bed frames, mattresses protectors, and sheets. They began selling online in Canada in 2017 and now operate three showrooms in the Greater Phoenix area and Seattle. From revenues of just $1 million during their first full year, annual sales currently top $170 million. Tuft & Needle and their employees are also involved in charitable work around the country, and the company donates thousands of mattress to a network of nonprofits every year. “We believe that everyone deserves a good night’s sleep,” Brooke says. “Sleep is very important, and we’re proud to be able to positively impact the lives of so many people in Phoenix and beyond.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="tuft-needle"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Tuft & Needle case study" data-image="https://lh3.googleusercontent.com/3rgvakubJWOXxsYt7ulrJ63dhCeFuBGCFvnZQrHgTr-5BZ4_0-EpQIAMLaWylJd7pjhRtcrmZCEeluaSQycgjbdbo4_3oSmXYGcl4A"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The web is how we create and fulfill demand. It’s what we rely on for growth.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Brooke Medansky </p> <p class="business-aside-quote-title"> Head of Public Relations </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Tuft & Needle </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Phoenix, Arizona </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.tn.com class="business-main-website-link" target="_blank" rel="noopener"> www.tn.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 150 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The web is how we create and fulfill demand. It’s what we rely on for growth.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Brooke Medansky </p> <p class="business-aside-quote-title"> Head of Public Relations </p> </div> <p>In 2012, software developers Daehee Park and JT Marino each chipped in $3,000 to found an online mattress company. In starting the business, the longtime college friends hoped to fundamentally change a market hampered by “a lot of information asymmetry and fake markups,” says Head of Public Relations Brooke Medansky. “They had a terrible mattress shopping experience, so they took their developer's mindset and created a new process where customers could feel like they’re making good and informed decisions.” Tuft & Needle is the culmination of their work. They sell high-quality foam mattresses, made in America, directly to consumers. And true to their values of honesty and transparency, there are no hidden fees or gimmicks in the shopping experience—“just an amplified platform for customers to give real feedback,” says Brooke.</p> <p>Tuft & Needle has been promoting their mattresses via AdWords, Google’s advertising program, since the very beginning. “Because we’re a bootstrapped company, we have to be very smart with our marketing and focus on things that work,” explains Brooke. Over 20 percent of their sales come through AdWords, and with a four-to-one return on investment, the team is “doubling down on it to grow even more.” Tuft & Needle also produces YouTube videos that cover everything from unboxing tutorials to FAQs. “We use video to give customers the information they need at every point of the purchasing process,” Brooke adds. And with digital insights from Google Analytics, they can “make sure ad campaigns are effective and take the business to the next level.”</p> <p>About a million people today sleep on Tuft & Needle mattresses. The company has expanded their offerings to pillows, bed frames, mattresses protectors, and sheets. They began selling online in Canada in 2017 and now operate three showrooms in the Greater Phoenix area and Seattle. From revenues of just $1 million during their first full year, annual sales currently top $170 million. Tuft & Needle and their employees are also involved in charitable work around the country, and the company donates thousands of mattress to a network of nonprofits every year. “We believe that everyone deserves a good night’s sleep,” Brooke says. “Sleep is very important, and we’re proud to be able to positively impact the lives of so many people in Phoenix and beyond.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#bottle-breacher"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w1200-rw 2x, https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w1200-rj 2x, https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w1024-rw 2x, https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w1024-rj 2x, https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w3400-rw 2x, https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w3400-rj 2x, https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac=w1700-rj" class="state-business-tab__image" alt="Bottle Breacher"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Arizona"> Economic Impact --- Arizona </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Bottle Breacher </h3> <p>Location: Tucson, Arizona <br> Website: www.bottlebreacher.com <br> Bottle Breacher has 35 employees</p> <p><p>In 2011, U.S. Navy SEAL Eli Crane obtained a bottle opener made of inactive .50 caliber ammunition from his brother serving in the Marines overseas. Eli took it, painted it black, and added his unit’s insignia. His platoon loved it. Realizing the potential business opportunity, the entrepreneur-at-heart and his wife, Jen, enlisted other military personnel to help get Bottle Breacher up and running. They handcrafted unique .50 caliber bottle openers out of their garage and later showcased their products on national television in 2014. “From there, everything just blew up,” Jen describes. A flood of online interest crashed the company’s website, but it wasn’t anything that a trained Navy SEAL couldn’t handle.</p> <p>Eli left the Navy after 13 years and relocated his family to Tucson to focus on Bottle Breacher. The company moved into new quarters, expanded their product line to include other accessories and apparel, and quickly adopted AdWords, Google’s advertising program. “We knew that we were growing and that was the next step. Google is such a powerhouse, and it’s how we reach customers we normally wouldn’t,” Jen says. They also use Google Analytics to measure web traffic, hone marketing campaigns, and identify prime shopping times. “We run a really tight ship here, so we constantly check Analytics to see if we’re putting the right amount of time into the right places,” explains Jen. “You can’t be successful unless you understand the numbers.”</p> <p>Every month, Bottle Breacher sells their products to thousands of customers worldwide. And the broader community has benefitted from their success. “Growth for us isn’t just about increasing sales. It’s about being able to reinvest our earnings to help veterans and active duty military personnel,” explains Jen. “It’s also about bringing more of our manufacturing in-house.” Today, they’re doing both. Bottle Breacher manufactures almost all of their products in the U.S., most of which is done in their own Tucson facility. They hire as many veterans as they can because, as Jen describes, “veterans are the hardest working people we know.” They also support numerous non-profits—over 200 in 2016 alone, many of which are veteran or first responder organizations. The company has come a long way since their early days in the garage. But amidst all their growth, they’ve remained true to their mission and their roots. “If a Navy SEAL doesn’t like it, we don’t sell it,” Jen says.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="bottle-breacher"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Bottle Breacher case study" data-image="https://lh3.googleusercontent.com/OZyy2GnmNC9i4y5ajVhJuzqK1HMuXpgY1IGR-Hv5rHKeHFqI_nxIzFGtNxBEH5iiqt3_gBSS0BQY4Xsd8BPNY32EXbl2wxKzrgQn4Ac"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If it weren’t for the web, we’d still be knocking on doors trying to sell our products.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jen Crane </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Bottle Breacher </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Tucson, Arizona </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.bottlebreacher.com class="business-main-website-link" target="_blank" rel="noopener"> www.bottlebreacher.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Bottle Breacher has 35 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If it weren’t for the web, we’d still be knocking on doors trying to sell our products.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jen Crane </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <p>In 2011, U.S. Navy SEAL Eli Crane obtained a bottle opener made of inactive .50 caliber ammunition from his brother serving in the Marines overseas. Eli took it, painted it black, and added his unit’s insignia. His platoon loved it. Realizing the potential business opportunity, the entrepreneur-at-heart and his wife, Jen, enlisted other military personnel to help get Bottle Breacher up and running. They handcrafted unique .50 caliber bottle openers out of their garage and later showcased their products on national television in 2014. “From there, everything just blew up,” Jen describes. A flood of online interest crashed the company’s website, but it wasn’t anything that a trained Navy SEAL couldn’t handle.</p> <p>Eli left the Navy after 13 years and relocated his family to Tucson to focus on Bottle Breacher. The company moved into new quarters, expanded their product line to include other accessories and apparel, and quickly adopted AdWords, Google’s advertising program. “We knew that we were growing and that was the next step. Google is such a powerhouse, and it’s how we reach customers we normally wouldn’t,” Jen says. They also use Google Analytics to measure web traffic, hone marketing campaigns, and identify prime shopping times. “We run a really tight ship here, so we constantly check Analytics to see if we’re putting the right amount of time into the right places,” explains Jen. “You can’t be successful unless you understand the numbers.”</p> <p>Every month, Bottle Breacher sells their products to thousands of customers worldwide. And the broader community has benefitted from their success. “Growth for us isn’t just about increasing sales. It’s about being able to reinvest our earnings to help veterans and active duty military personnel,” explains Jen. “It’s also about bringing more of our manufacturing in-house.” Today, they’re doing both. Bottle Breacher manufactures almost all of their products in the U.S., most of which is done in their own Tucson facility. They hire as many veterans as they can because, as Jen describes, “veterans are the hardest working people we know.” They also support numerous non-profits—over 200 in 2016 alone, many of which are veteran or first responder organizations. The company has come a long way since their early days in the garage. But amidst all their growth, they’ve remained true to their mission and their roots. “If a Navy SEAL doesn’t like it, we don’t sell it,” Jen says.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#wings-for-warriors"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w1200-rw 2x, https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w1200-rj 2x, https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w1024-rw 2x, https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w1024-rj 2x, https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w3400-rw 2x, https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w3400-rj 2x, https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE=w1700-rj" class="state-business-tab__image" alt="Wings for Warriors"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Arizona"> Economic Impact --- Arizona </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Wings for Warriors </h3> <p>Location: Phoenix, Arizona <br> Website: www.wingsforwarriors.org <br> Wings for Warriors has helped 1,500 wounded warriors & military families</p> <p><p>U.S. Navy Hospital Corpsman Anthony “Doc” Ameen was serving in Helmand Province, Afghanistan, in 2008 when he stepped on an IED while running to help an injured Marine. The explosion cost him his lower left leg and badly injured his right. A church raised $25,000 for what they called “Wings for Anthony” to help his parents fly to his bedside for a total of 32 surgeries. In 2010, Anthony founded Wings for Warriors, a non-profit organization to offer similar help for other injured service members and their families. “Being a wounded warrior myself, and after initially being denied my healthcare and financial benefits, I knew what kind of care I was supposed to get,” Anthony says. “I took a blend of everyone's challenges and turned it into one organization.”</p> <p>The non-profit provides tools, insights, and resources for wounded veterans as they go through recovery and transition, plus travel expenses for families to be by their sides and healthcare and financial counseling. Anthony has used a variety of Google products to build his organization. Google Voice allows him to be reachable, but also to hide his personal phone number and manage the influx of calls he receives. Gmail helps to keep him organized and able to access email from anywhere. And in 2014 Wings for Warriors received a Google Ad Grant, coincidentally, on Veterans Day. The resulting campaigns in AdWords, Google’s advertising program, “literally put us all over the map,” he says. “It has allowed us to now help veterans and their families all across the United States.” He adds, “If it wasn’t for the AdWords campaigns, I’d just be staying afloat. It’s made this so much easier for me.”</p> <p>AdWords also helps to connect Wings for Warriors with potential donors and volunteers. The organization now has 600 active volunteers, and interest continues to grow nationwide. “More cities, hospitals, sponsors, and VA clinics are getting involved with Wings for Warriors,” he says. “And because our AdWords campaign is successful, we're able to further our relationships with our volunteers.” For example, a Florida high school senior raised $3,700 for the organization, and her school is now continuing her work. “A Google search is how she found us, which is pretty cool.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="wings-for-warriors"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Wings for Warriors case study" data-image="https://lh3.googleusercontent.com/L-E_m3IGmeE0pnUMs0CE8cDhbZwNZVXuZwW4F2ttOjYxexhHQI4E3qMhr-ycAKBAf9KCI-K26KNYNTMFddcoaQJFXK1_qU0xU1UOQiE"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If it wasn’t for Google’s help, we couldn’t have helped people all over the country.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Anthony Ameen </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Wings for Warriors </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Phoenix, Arizona </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.wingsforwarriors.org class="business-main-website-link" target="_blank" rel="noopener"> www.wingsforwarriors.org </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Wings for Warriors has helped 1,500 wounded warriors & military families </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If it wasn’t for Google’s help, we couldn’t have helped people all over the country.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Anthony Ameen </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>U.S. Navy Hospital Corpsman Anthony “Doc” Ameen was serving in Helmand Province, Afghanistan, in 2008 when he stepped on an IED while running to help an injured Marine. The explosion cost him his lower left leg and badly injured his right. A church raised $25,000 for what they called “Wings for Anthony” to help his parents fly to his bedside for a total of 32 surgeries. In 2010, Anthony founded Wings for Warriors, a non-profit organization to offer similar help for other injured service members and their families. “Being a wounded warrior myself, and after initially being denied my healthcare and financial benefits, I knew what kind of care I was supposed to get,” Anthony says. “I took a blend of everyone's challenges and turned it into one organization.”</p> <p>The non-profit provides tools, insights, and resources for wounded veterans as they go through recovery and transition, plus travel expenses for families to be by their sides and healthcare and financial counseling. Anthony has used a variety of Google products to build his organization. Google Voice allows him to be reachable, but also to hide his personal phone number and manage the influx of calls he receives. Gmail helps to keep him organized and able to access email from anywhere. And in 2014 Wings for Warriors received a Google Ad Grant, coincidentally, on Veterans Day. The resulting campaigns in AdWords, Google’s advertising program, “literally put us all over the map,” he says. “It has allowed us to now help veterans and their families all across the United States.” He adds, “If it wasn’t for the AdWords campaigns, I’d just be staying afloat. It’s made this so much easier for me.”</p> <p>AdWords also helps to connect Wings for Warriors with potential donors and volunteers. The organization now has 600 active volunteers, and interest continues to grow nationwide. “More cities, hospitals, sponsors, and VA clinics are getting involved with Wings for Warriors,” he says. “And because our AdWords campaign is successful, we're able to further our relationships with our volunteers.” For example, a Florida high school senior raised $3,700 for the organization, and her school is now continuing her work. “A Google search is how she found us, which is pretty cool.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-a4282dc { background-position: center; 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-8d31297"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Patty's Cakes and Desserts </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Fullerton, California </p> </div> <p class="state-explore-card-quote"> <q>If you’ve got the ability to sell online, Google Ads is a no-brainer. We can see exactly what we spend and how effective they are.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Philip Gomez </p> <p class="state-explore-card-quote-title"> Co-Owner </p> <a href="/state/ca/#pattys-cakes" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-043120c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-043120c { background-image: url(https://lh3.googleusercontent.com/HBiXaWOiQLUDuAj6tlfoH_6e32HJVetGoJ260kyPbbahTu1m2-usIEWWPJYhUH73JSmcSPVbM8lUZOuIhMKEWv_qHYLH-ZyCPB-sPnMzrlAXgeg83Ms=w600-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-043120c"> </div> <style> .state-explore-card-image-7d161d2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-7d161d2 { background-image: url(https://lh3.googleusercontent.com/7uOj6h-mLoGokHeoa_53wrFyb0u_yBqwayCzucnjAGe6pdVajuBIPS-JOBL-e8RKo11iIjXcNZe2Xr3MviLlwragek-X-90sz2pDWbjVgXG7C2j3LJw=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-7d161d2 { background-image: url(https://lh3.googleusercontent.com/7uOj6h-mLoGokHeoa_53wrFyb0u_yBqwayCzucnjAGe6pdVajuBIPS-JOBL-e8RKo11iIjXcNZe2Xr3MviLlwragek-X-90sz2pDWbjVgXG7C2j3LJw=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-7d161d2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-7d161d2 { background-image: url(https://lh3.googleusercontent.com/7uOj6h-mLoGokHeoa_53wrFyb0u_yBqwayCzucnjAGe6pdVajuBIPS-JOBL-e8RKo11iIjXcNZe2Xr3MviLlwragek-X-90sz2pDWbjVgXG7C2j3LJw=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-7d161d2 { background-image: url(https://lh3.googleusercontent.com/7uOj6h-mLoGokHeoa_53wrFyb0u_yBqwayCzucnjAGe6pdVajuBIPS-JOBL-e8RKo11iIjXcNZe2Xr3MviLlwragek-X-90sz2pDWbjVgXG7C2j3LJw=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-7d161d2"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> AlbuKirky Seasonings </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Albuquerque, New Mexico </p> </div> <p class="state-explore-card-quote"> <q>We went with Performance Max ads the last couple of times, and we’re very happy with the traction we’re getting.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Kirk Muncrief </p> <p class="state-explore-card-quote-title"> Co-owner </p> <a href="/state/nm/#albukirky-seasonings" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-4e5c4c2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-4e5c4c2 { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-4e5c4c2 { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-4e5c4c2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-4e5c4c2 { background-image: url(https://lh3.googleusercontent.com/zjiOhFtoUenpUpOyDVPyaquiQXFLviQJXzC5uKdjWDS6ECbx9Bsaky0dKZ3S7LB_BATQXnSjZZydcvCnrjZ3jjd3T92YMbrlZ-MrZCxpD5UIEa95xg=w1024-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-c565cbe"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Moises Systems </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Salt Lake City, Utah </p> </div> <p class="state-explore-card-quote"> <q>About 78 percent of our app downloads come from Google Play. It’s very important to us.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Geraldo Ramos </p> <p class="state-explore-card-quote-title"> Founder & CEO </p> <a href="/state/ut/#moises-systems" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Patty's Cakes and Desserts</h3> <q>If you’ve got the ability to sell online, Google Ads is a no-brainer. We can see exactly what we spend and how effective they are.</q> <p>Philip Gomez</p> <p>Co-Owner</p> <a href="/state/ca/#pattys-cakes">Read story</a> </li> <li> <h3>AlbuKirky Seasonings</h3> <q>We went with Performance Max ads the last couple of times, and we’re very happy with the traction we’re getting.</q> <p>Kirk Muncrief</p> <p>Co-owner</p> <a href="/state/nm/#albukirky-seasonings">Read story</a> </li> <li> <h3>Moises Systems</h3> <q>About 78 percent of our app downloads come from Google Play. It’s very important to us.</q> <p>Geraldo Ramos</p> <p>Founder & CEO</p> <a href="/state/ut/#moises-systems">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a 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