Google Economic Impact | state detail: Pennsylvania

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glue-headline--headline-1 state-hero-name"> Pennsylvania </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Pennsylvania businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/fd182c34dc4e3f8c21c758533327f9d58e81394e31593c7c7eb5be7d9f050c2073080c41b95f05eecbd41f3e3bde56f727f11e87beb3ca3caebd6b253e8b620c" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Pennsylvania report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-98d8e8c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-98d8e8c { background-image: url(https://lh3.googleusercontent.com/LUktrYkeJ7xkPpt_zP-zkQn1wBOSdnPNU5Hh4zj6TRenSCMs4cyE4pJ0kjGQewsMcTSOW8DGszHKyi5rFfEqsGSwgFuYNqgjc_94lw6swBgqquawRV4=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-98d8e8c { background-image: url(https://lh3.googleusercontent.com/LUktrYkeJ7xkPpt_zP-zkQn1wBOSdnPNU5Hh4zj6TRenSCMs4cyE4pJ0kjGQewsMcTSOW8DGszHKyi5rFfEqsGSwgFuYNqgjc_94lw6swBgqquawRV4=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-98d8e8c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-98d8e8c { background-image: url(https://lh3.googleusercontent.com/LUktrYkeJ7xkPpt_zP-zkQn1wBOSdnPNU5Hh4zj6TRenSCMs4cyE4pJ0kjGQewsMcTSOW8DGszHKyi5rFfEqsGSwgFuYNqgjc_94lw6swBgqquawRV4=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-98d8e8c { background-image: url(https://lh3.googleusercontent.com/LUktrYkeJ7xkPpt_zP-zkQn1wBOSdnPNU5Hh4zj6TRenSCMs4cyE4pJ0kjGQewsMcTSOW8DGszHKyi5rFfEqsGSwgFuYNqgjc_94lw6swBgqquawRV4=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-98d8e8c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-98d8e8c { background-image: url(https://lh3.googleusercontent.com/LUktrYkeJ7xkPpt_zP-zkQn1wBOSdnPNU5Hh4zj6TRenSCMs4cyE4pJ0kjGQewsMcTSOW8DGszHKyi5rFfEqsGSwgFuYNqgjc_94lw6swBgqquawRV4=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-98d8e8c { background-image: url(https://lh3.googleusercontent.com/LUktrYkeJ7xkPpt_zP-zkQn1wBOSdnPNU5Hh4zj6TRenSCMs4cyE4pJ0kjGQewsMcTSOW8DGszHKyi5rFfEqsGSwgFuYNqgjc_94lw6swBgqquawRV4=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-98d8e8c" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $17.87 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $17.87 billion of economic activity for tens of thousands of Pennsylvania businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 698,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Pennsylvania businesses </h4> <p class="state-hero-fact--copy">More than 698,000 Pennsylvania businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $22.42 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $22.42 million in donated search ads to Pennsylvania nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $17.87 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $17.87 billion of economic activity for tens of thousands of Pennsylvania businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 698,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Pennsylvania businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 698,000 Pennsylvania businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $22.42 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $22.42 million in donated search ads to Pennsylvania nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=gainvest aria-hidden="true"></div> <div class="business-hidden-jump-link" id=diyanu aria-hidden="true"></div> <div class="business-hidden-jump-link" id=switchboard-live aria-hidden="true"></div> <div class="business-hidden-jump-link" id=duolingo aria-hidden="true"></div> <div class="business-hidden-jump-link" id=vxxxv-apparel aria-hidden="true"></div> <div class="business-hidden-jump-link" id=american-hats aria-hidden="true"></div> <div class="business-hidden-jump-link" id=revzilla aria-hidden="true"></div> <div class="business-hidden-jump-link" id=werkheiser-jewelers aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#gainvest" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Gainvest </span> </li> <li class="mdc-list-item" data-value="#diyanu" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> D’IYANU </span> </li> <li class="mdc-list-item" data-value="#switchboard-live" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Switchboard Live </span> </li> <li class="mdc-list-item" data-value="#duolingo" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> Duolingo </span> </li> <li class="mdc-list-item" data-value="#vxxxv-apparel" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> VXXXV Apparel </span> </li> <li class="mdc-list-item" data-value="#american-hats" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> American Hats </span> </li> <li class="mdc-list-item" data-value="#revzilla" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> RevZilla </span> </li> <li class="mdc-list-item" data-value="#werkheiser-jewelers" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Werkheiser Jewelers </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#gainvest" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Gainvest </div> </div> <div class="glue-tab tab-button" id="#diyanu" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > D’IYANU </div> </div> <div class="glue-tab tab-button" id="#switchboard-live" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Switchboard Live </div> </div> <div class="glue-tab tab-button" id="#duolingo" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Duolingo </div> </div> <div class="glue-tab tab-button" id="#vxxxv-apparel" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > VXXXV Apparel </div> </div> <div class="glue-tab tab-button" id="#american-hats" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > American Hats </div> </div> <div class="glue-tab tab-button" id="#revzilla" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > RevZilla </div> </div> <div class="glue-tab tab-button" id="#werkheiser-jewelers" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Werkheiser Jewelers </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#gainvest"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1200-rw 2x, https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1200-rj 2x, https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1024-rw 2x, https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1024-rj 2x, https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w3400-rw 2x, https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w3400-rj 2x, https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1700-rj" class="state-business-tab__image" alt="Gainvest"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Pennsylvania"> Economic Impact --- Pennsylvania </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Gainvest </h3> <p>Location: Pittsburgh, Pennsylvania <br> Website: https://gainvest.co/ <br> 10 employees</p> <p><p>Gainvest founder Nashid Ali was a state deputy attorney general when an unexpected layoff–10 days after his daughter was born–left him rethinking his chosen path. “I’m not going to let anyone else control my financial destiny,” he decided. Driven by his faith, after attending entrepreneur events and getting advice from mentors, Nashid set out to build an online investment services platform to help people form business entities, raise capital, and stay connected to investors. He founded Gainvest in 2019, at first connecting real estate investors with startup companies before also expanding to venture capital investors. To date, over 500 investors have invested $120 million on the platform.</p> <p>Migrating to Google Cloud, and using Firebase for backend services and the Looker dashboard for business analytics, Nashid found he could serve more clients while saving 60 percent in development and operating costs. Google Workspace tools like Drive, Docs, Sheets, Slides, and Calendar make running a highly regulated, detail-intensive business more efficient. “Plus integration is really important for me,” he says. AI-powered features in Gmail, such as Smart Compose, Smart Reply, and Tabbed Inbox, save Nashid valuable time. And now he’s integrating Gemini and Vertex AI Studio, a console tool for rapidly prototyping and testing generative AI models. “There’s an ocean of possibilities for small businesses to use Google's AI products for marketing, strategy, customer support, contracts, and more,” he says. “I’m excited about providing investors with better insights using [conversational AI] and natural language processing.” Nashid plans to take Gainvest international, empowering more investors and innovators to connect and pursue their dreams, together. “When we do scale, our platform can handle the deal flow,” he says. “I want to make it easy for people to reach their financial goals.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="gainvest"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-3eba1e0 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-3eba1e0 { background-image: url(https://lh3.googleusercontent.com/O9m6EDBE_3P1-zTKmHBFs7J8BdK_y4GvkyJP6d-Yg-fnw3nGu_Ey7UcL42YWnc7PmgBHUVxlVFztT2nBM652SnwOVlfAopYwPxtXAkx1hhpzIE-lWL4=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-3eba1e0 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-3eba1e0 { background-image: url(https://lh3.googleusercontent.com/O9m6EDBE_3P1-zTKmHBFs7J8BdK_y4GvkyJP6d-Yg-fnw3nGu_Ey7UcL42YWnc7PmgBHUVxlVFztT2nBM652SnwOVlfAopYwPxtXAkx1hhpzIE-lWL4=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-3eba1e0 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-3eba1e0 { background-image: url(https://lh3.googleusercontent.com/O9m6EDBE_3P1-zTKmHBFs7J8BdK_y4GvkyJP6d-Yg-fnw3nGu_Ey7UcL42YWnc7PmgBHUVxlVFztT2nBM652SnwOVlfAopYwPxtXAkx1hhpzIE-lWL4=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-3eba1e0"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Gainvest case study" data-image="https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If we have a million users tomorrow, I know Google Cloud is going to be able to handle it. I no longer have to worry about scalability.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Nashid Ali </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://cloud.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Cloud </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://gemini.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Gemini </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Gainvest </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Pittsburgh, Pennsylvania </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://gainvest.co/ class="business-main-website-link" target="_blank" rel="noopener"> https://gainvest.co/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 10 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If we have a million users tomorrow, I know Google Cloud is going to be able to handle it. I no longer have to worry about scalability.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Nashid Ali </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>Gainvest founder Nashid Ali was a state deputy attorney general when an unexpected layoff–10 days after his daughter was born–left him rethinking his chosen path. “I’m not going to let anyone else control my financial destiny,” he decided. Driven by his faith, after attending entrepreneur events and getting advice from mentors, Nashid set out to build an online investment services platform to help people form business entities, raise capital, and stay connected to investors. He founded Gainvest in 2019, at first connecting real estate investors with startup companies before also expanding to venture capital investors. To date, over 500 investors have invested $120 million on the platform.</p> <p>Migrating to Google Cloud, and using Firebase for backend services and the Looker dashboard for business analytics, Nashid found he could serve more clients while saving 60 percent in development and operating costs. Google Workspace tools like Drive, Docs, Sheets, Slides, and Calendar make running a highly regulated, detail-intensive business more efficient. “Plus integration is really important for me,” he says. AI-powered features in Gmail, such as Smart Compose, Smart Reply, and Tabbed Inbox, save Nashid valuable time. And now he’s integrating Gemini and Vertex AI Studio, a console tool for rapidly prototyping and testing generative AI models. “There’s an ocean of possibilities for small businesses to use Google's AI products for marketing, strategy, customer support, contracts, and more,” he says. “I’m excited about providing investors with better insights using [conversational AI] and natural language processing.” Nashid plans to take Gainvest international, empowering more investors and innovators to connect and pursue their dreams, together. “When we do scale, our platform can handle the deal flow,” he says. “I want to make it easy for people to reach their financial goals.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#diyanu"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w1200-rw 2x, https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w1200-rj 2x, https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w1024-rw 2x, https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w1024-rj 2x, https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w3400-rw 2x, https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w3400-rj 2x, https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE=w1700-rj" class="state-business-tab__image" alt="D’IYANU"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Pennsylvania"> Economic Impact --- Pennsylvania </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> D’IYANU </h3> <p>Location: Norristown, Pennsylvania <br> Website: https://diyanu.com/ <br> 8x ROI with Google Ads</p> <p><p>Born in Nigeria, Addie Ajayi launched D’IYANU in 2014 to bring the vibrant prints of her childhood into mainstream fashion. “I realized that there was no ready-to-wear African-inspired brand on the market that was selling to people like me,” Addie says. “I wanted to fill that void–to create modern clothing and accessories for people who want to wear the prints but in a stylish, trendy way.” Teaching herself design as she went, Addie leveraged her background in business and marketing to grow D’IYANU and eventually brought in her brother, Dara Ajayi, to manage customer-facing operations. They began using Google Ads in 2018 and saw major results the following year. “We’re seeing almost 8x return from our Google Ads performance, and it’s been very helpful in keeping us profitable,” Addie says. Google Ads accounts for about 25 to 30 percent of D’IYANU’s revenue.</p> <p>With the help of 15 employees, the brother/sister team now ships Addie’s bold designs for men, women, and kids to about 40,000 customers per year all over the world. Meanwhile, the marketing team uses Google Analytics to dig into performance. “Being able to see which platforms are driving sales for our business is crucial. Google Analytics gives us that picture so we understand where to invest our marketing budget," Addie says. As D’IYANU continues to scale, they are establishing warehousing in Canada to reduce shipping times for their northern neighbors, and they foresee growth in Europe next. Addie says that Google Ads will play a key role in reaching target customers as they expand in those markets. “We would really like to serve anyone who is interested in colorful, stylish, interesting new garments,” Dara says. “We believe that over the next five to ten years, we can really scale the business to become a force to be reckoned with in the fashion industry.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="diyanu"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-d4fa7da { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-d4fa7da { background-image: url(https://lh3.googleusercontent.com/Ze5JGTLfhodDlNAKGKyQR9uSUGGbnNZuTjjLF1PFBGVP3wxtJ-ZA0ilTbf864W-X_EKssBtOrKGuepGm91Hgk8rtK66OwlpE_WWTNXcBJaf7ph7G3g=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-d4fa7da { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-d4fa7da { background-image: url(https://lh3.googleusercontent.com/Ze5JGTLfhodDlNAKGKyQR9uSUGGbnNZuTjjLF1PFBGVP3wxtJ-ZA0ilTbf864W-X_EKssBtOrKGuepGm91Hgk8rtK66OwlpE_WWTNXcBJaf7ph7G3g=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-d4fa7da { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-d4fa7da { background-image: url(https://lh3.googleusercontent.com/Ze5JGTLfhodDlNAKGKyQR9uSUGGbnNZuTjjLF1PFBGVP3wxtJ-ZA0ilTbf864W-X_EKssBtOrKGuepGm91Hgk8rtK66OwlpE_WWTNXcBJaf7ph7G3g=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-d4fa7da"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="D’IYANU case study" data-image="https://lh3.googleusercontent.com/tjEnE7GP_3lQfLE6StRe7b4PFIwyJki1bFyZlPNKBlJwJyEzPu2s-LJvVrMKTVGzp17nWa8qkjgH2HjAa2DWW2kKA5ejjckTY3mosZvBx5QGqAzHUSE"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads has really taken off for us, especially when other digital platforms weren’t performing as well. The returns we're experiencing–it’s phenomenal.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Addie Ajayi </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> D’IYANU </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Norristown, Pennsylvania </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://diyanu.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://diyanu.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 8x ROI with Google Ads </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads has really taken off for us, especially when other digital platforms weren’t performing as well. The returns we're experiencing–it’s phenomenal.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Addie Ajayi </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>Born in Nigeria, Addie Ajayi launched D’IYANU in 2014 to bring the vibrant prints of her childhood into mainstream fashion. “I realized that there was no ready-to-wear African-inspired brand on the market that was selling to people like me,” Addie says. “I wanted to fill that void–to create modern clothing and accessories for people who want to wear the prints but in a stylish, trendy way.” Teaching herself design as she went, Addie leveraged her background in business and marketing to grow D’IYANU and eventually brought in her brother, Dara Ajayi, to manage customer-facing operations. They began using Google Ads in 2018 and saw major results the following year. “We’re seeing almost 8x return from our Google Ads performance, and it’s been very helpful in keeping us profitable,” Addie says. Google Ads accounts for about 25 to 30 percent of D’IYANU’s revenue.</p> <p>With the help of 15 employees, the brother/sister team now ships Addie’s bold designs for men, women, and kids to about 40,000 customers per year all over the world. Meanwhile, the marketing team uses Google Analytics to dig into performance. “Being able to see which platforms are driving sales for our business is crucial. Google Analytics gives us that picture so we understand where to invest our marketing budget," Addie says. As D’IYANU continues to scale, they are establishing warehousing in Canada to reduce shipping times for their northern neighbors, and they foresee growth in Europe next. Addie says that Google Ads will play a key role in reaching target customers as they expand in those markets. “We would really like to serve anyone who is interested in colorful, stylish, interesting new garments,” Dara says. “We believe that over the next five to ten years, we can really scale the business to become a force to be reckoned with in the fashion industry.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#switchboard-live"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w1200-rw 2x, https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w1200-rj 2x, https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w1024-rw 2x, https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w1024-rj 2x, https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w3400-rw 2x, https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w3400-rj 2x, https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ=w1700-rj" class="state-business-tab__image" alt="Switchboard Live"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Pennsylvania"> Economic Impact --- Pennsylvania </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Switchboard Live </h3> <p>Location: Philadelphia, Pennsylvania <br> Website: https://switchboard.live/ <br> 400% increase in signups</p> <p><p>With 15+ years of industry experience, Rudy J. Ellis knew the hassle of sharing livestreams across channels. He launched Switchboard Live in 2016 to allow users to automatically share streams across YouTube Live, Twitter, Twitch, and other platforms—replacing a time-consuming, insecure, manual process. Features like “viral StreamShare” allow customers to easily reach a larger viewing audience, which is key in live streaming video. “Initially, I created the product for gamers and houses of worship,” Rudy says, “but I quickly realized there was a bigger opportunity.” The SaaS platform now serves enterprises, small businesses, and content creators across industries—multistreaming everything from church services and webinars to professional sporting events and product releases.</p> <p>Starting with Google Cloud for small workloads, Switchboard Live initially used Google App Engine to spin up additional resources as traffic increased. But as the world moved online at the start of the pandemic and the platform grew, they turned to Google Kubernetes Engine (GKE). “We wanted a fully managed Kubernetes platform that was easy to manage and had an effortless developer experience, and GKE gave us that,” says Rudy. Cloud Build, meanwhile, provides Switchboard Live with a unique developer experience when it comes to CI/CD–a method to frequently deliver apps through automating the stages of development. They also use Cloud Ops for actionable insights, given its deep integrations with GKE. In 2019, Rudy was awarded funding from the Google for Startups Black Founders Fund, helping Switchboard Live to increase development hours, execute on paid marketing initiatives, and, ultimately, increase signups by 400 percent. “Receiving Google Ads and Google Cloud credits has been helpful, “ Rudy says, “but having someone there to talk us through the best way to use our credits was the real benefit.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="switchboard-live"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-67dfc5c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-67dfc5c { background-image: url(https://lh3.googleusercontent.com/sLBbR1Ch45PPjE5dOY07R6xWW3OgQpH945Sqdl6OhrQAbL5kaVY3RAU0wquXh2F4A1Xix5Ypn20bwxg-bkgv1ARSflk3GYFOvjK3ESALcNB_NPC8AGM=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-67dfc5c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-67dfc5c { background-image: url(https://lh3.googleusercontent.com/sLBbR1Ch45PPjE5dOY07R6xWW3OgQpH945Sqdl6OhrQAbL5kaVY3RAU0wquXh2F4A1Xix5Ypn20bwxg-bkgv1ARSflk3GYFOvjK3ESALcNB_NPC8AGM=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-67dfc5c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-67dfc5c { background-image: url(https://lh3.googleusercontent.com/sLBbR1Ch45PPjE5dOY07R6xWW3OgQpH945Sqdl6OhrQAbL5kaVY3RAU0wquXh2F4A1Xix5Ypn20bwxg-bkgv1ARSflk3GYFOvjK3ESALcNB_NPC8AGM=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-67dfc5c"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Switchboard Live case study" data-image="https://lh3.googleusercontent.com/NPCZsQIB6fowse_gtLcsHyvLFT5bmoPj-igkv7hX2MLeGvhEK-qkSLeAFUY-jIqMJlz6sQlYx7QtljEK30iu1K15h2gph0cTYxnHvirrShEmRF6XnQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Guidance from Google employees in areas of marketing and sales empowered us to look beyond our initial goals and reach even higher to meet our customer needs.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Rudy J. Ellis </p> <p class="business-aside-quote-title"> CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://cloud.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Cloud </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://startup.google.com/blackfoundersfund/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups Black Founders Fund </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Switchboard Live </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Philadelphia, Pennsylvania </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://switchboard.live/ class="business-main-website-link" target="_blank" rel="noopener"> https://switchboard.live/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 400% increase in signups </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Guidance from Google employees in areas of marketing and sales empowered us to look beyond our initial goals and reach even higher to meet our customer needs.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Rudy J. Ellis </p> <p class="business-aside-quote-title"> CEO </p> </div> <p>With 15+ years of industry experience, Rudy J. Ellis knew the hassle of sharing livestreams across channels. He launched Switchboard Live in 2016 to allow users to automatically share streams across YouTube Live, Twitter, Twitch, and other platforms—replacing a time-consuming, insecure, manual process. Features like “viral StreamShare” allow customers to easily reach a larger viewing audience, which is key in live streaming video. “Initially, I created the product for gamers and houses of worship,” Rudy says, “but I quickly realized there was a bigger opportunity.” The SaaS platform now serves enterprises, small businesses, and content creators across industries—multistreaming everything from church services and webinars to professional sporting events and product releases.</p> <p>Starting with Google Cloud for small workloads, Switchboard Live initially used Google App Engine to spin up additional resources as traffic increased. But as the world moved online at the start of the pandemic and the platform grew, they turned to Google Kubernetes Engine (GKE). “We wanted a fully managed Kubernetes platform that was easy to manage and had an effortless developer experience, and GKE gave us that,” says Rudy. Cloud Build, meanwhile, provides Switchboard Live with a unique developer experience when it comes to CI/CD–a method to frequently deliver apps through automating the stages of development. They also use Cloud Ops for actionable insights, given its deep integrations with GKE. In 2019, Rudy was awarded funding from the Google for Startups Black Founders Fund, helping Switchboard Live to increase development hours, execute on paid marketing initiatives, and, ultimately, increase signups by 400 percent. “Receiving Google Ads and Google Cloud credits has been helpful, “ Rudy says, “but having someone there to talk us through the best way to use our credits was the real benefit.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#duolingo"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w1200-rw 2x, https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w1200-rj 2x, https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w1024-rw 2x, https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w1024-rj 2x, https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w3400-rw 2x, https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w3400-rj 2x, https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE=w1700-rj" class="state-business-tab__image" alt="Duolingo"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Pennsylvania"> Economic Impact --- Pennsylvania </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Duolingo </h3> <p>Location: Pittsburgh, Pennsylvania <br> Website: https://www.duolingo.com/ <br> 340 employees</p> <p><p>When Luis von Ahn and Severin Hacker created the Duolingo app in 2012, their mission was to make language learning free, fun, and convenient. They knew that language proficiency—besides being critical for business, education, and travel—was key to economic success for immigrants, who often can’t afford traditional courses. Based in Pittsburgh, Duolingo soon became the most-downloaded education app in the world, hitting 100 million downloads in the Google Play Store by 2017 and 300 million users by 2019. They now offer courses in 38 languages and along with group practice events, they’ve also added an English proficiency test and a paid premium tier. In 2019, their first DuoCon language convention—live streamed on YouTube—attracted over 100,000 unique views.</p> <p>COVID-19 lockdowns led to a spike in app usage; downloads rose across the globe as the pandemic spread. Monthly users jumped from 30 to 40 million, with "school" and "brain training" cited as the top motivations. Sam Dalsimer, head of PR, says the fastest-growing product was their English proficiency test, used by international students applying to U.S. colleges. “Most physical testing centers had to close,” he points out. “Our exam is online and you can take it anytime.” That accessibility drove a 1,500-percent rise in test takers. This growth spurred a move to Google Drive as their new creative asset repository, improving coordination both internally and with outside agencies. To assist families with young children affected by school closures, they moved up the launch of the Duolingo ABC app to help kids learn to read and write; it also exemplifies Duolingo’s mission. “Much as Luis created Duolingo to improve people’s lives and economic status, he sees similar potential to make a positive impact by making sure kids all around the world can learn to read for free,” Sam explains. “The broader goal behind ABC is to make a dent in global literacy rates.” And that's a language we can all understand.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="duolingo"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-515f5b4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-515f5b4 { background-image: url(https://lh3.googleusercontent.com/XMyEA0JrLCKG5s-lzBWFyJ3jO_j63FkVmcXkR5IvTWBtheYAcETMokqJFt6wgD0FDELM1mRMVcxhJXWa-KfOvpwcvmMYJzcKx7tCgA=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-515f5b4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-515f5b4 { background-image: url(https://lh3.googleusercontent.com/XMyEA0JrLCKG5s-lzBWFyJ3jO_j63FkVmcXkR5IvTWBtheYAcETMokqJFt6wgD0FDELM1mRMVcxhJXWa-KfOvpwcvmMYJzcKx7tCgA=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-515f5b4 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-515f5b4 { background-image: url(https://lh3.googleusercontent.com/XMyEA0JrLCKG5s-lzBWFyJ3jO_j63FkVmcXkR5IvTWBtheYAcETMokqJFt6wgD0FDELM1mRMVcxhJXWa-KfOvpwcvmMYJzcKx7tCgA=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-515f5b4"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Duolingo case study" data-image="https://lh3.googleusercontent.com/PLVnoIg4IoEjQLIs_orSooD55p27FGI3i9tWTjcYj0l6aHBGsR9cNCyClhOE7fE9E0Z_09DImuPG17xDKeumRprgKDxISVxpn7SE"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If we didn't have the Play Store and an Android app, we wouldn’t be able to reach so many people and offer the free education we’re looking to provide.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Sam Dalsimer </p> <p class="business-aside-quote-title"> Head of PR </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://play.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Play </a> <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> YouTube </a> <a href="https://www.google.com/drive/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Drive </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Duolingo </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Pittsburgh, Pennsylvania </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.duolingo.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.duolingo.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 340 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>If we didn't have the Play Store and an Android app, we wouldn’t be able to reach so many people and offer the free education we’re looking to provide.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Sam Dalsimer </p> <p class="business-aside-quote-title"> Head of PR </p> </div> <p>When Luis von Ahn and Severin Hacker created the Duolingo app in 2012, their mission was to make language learning free, fun, and convenient. They knew that language proficiency—besides being critical for business, education, and travel—was key to economic success for immigrants, who often can’t afford traditional courses. Based in Pittsburgh, Duolingo soon became the most-downloaded education app in the world, hitting 100 million downloads in the Google Play Store by 2017 and 300 million users by 2019. They now offer courses in 38 languages and along with group practice events, they’ve also added an English proficiency test and a paid premium tier. In 2019, their first DuoCon language convention—live streamed on YouTube—attracted over 100,000 unique views.</p> <p>COVID-19 lockdowns led to a spike in app usage; downloads rose across the globe as the pandemic spread. Monthly users jumped from 30 to 40 million, with "school" and "brain training" cited as the top motivations. Sam Dalsimer, head of PR, says the fastest-growing product was their English proficiency test, used by international students applying to U.S. colleges. “Most physical testing centers had to close,” he points out. “Our exam is online and you can take it anytime.” That accessibility drove a 1,500-percent rise in test takers. This growth spurred a move to Google Drive as their new creative asset repository, improving coordination both internally and with outside agencies. To assist families with young children affected by school closures, they moved up the launch of the Duolingo ABC app to help kids learn to read and write; it also exemplifies Duolingo’s mission. “Much as Luis created Duolingo to improve people’s lives and economic status, he sees similar potential to make a positive impact by making sure kids all around the world can learn to read for free,” Sam explains. “The broader goal behind ABC is to make a dent in global literacy rates.” And that's a language we can all understand.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#vxxxv-apparel"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w1200-rw 2x, https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w1200-rj 2x, https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w1024-rw 2x, https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w1024-rj 2x, https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w3400-rw 2x, https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w3400-rj 2x, https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0=w1700-rj" class="state-business-tab__image" alt="VXXXV Apparel"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Pennsylvania"> Economic Impact --- Pennsylvania </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> VXXXV Apparel </h3> <p>Location: Philadelphia, Pennsylvania <br> Website: www.vxxxvapparel.com <br> VXXXV Apparel has been experiencing 60 percent annual growth</p> <p><p>When Tirsa Vazquez gave birth to her son, Khalif, in May 2015, she had a lot to juggle: motherhood, her career, college at night, and the Air Force Reserve. As time went on, Tirsa found herself missing important milestones in her son’s life. She knew she wanted a career that gave her flexibility and control, so as soon as she graduated college, she did something about it. In 2017, Tirsa founded VXXXV Apparel, an urban streetwear clothing brand named after her son’s birthday. To get the company off the ground, Tirsa taught herself about the apparel industry, conducting intensive research on manufacturing and design. She debuted her line with a ‘90s-themed fashion show in downtown Philadelphia. From there, the business has taken off and now offers women’s, men’s, and children’s collections.</p> <p>VXXXV Apparel doesn’t have a brick-and-mortar location, so it relies heavily on Google to drive online sales. When she created the company’s website, Tirsa learned about Google Analytics and Google Ads. “I have a degree in computers, but I didn’t know anything about marketing to people digitally,” Tirsa said. She began using Google Ads to get in front of customers who were searching for businesses like hers and Google Analytics to better understand those customers. “Google Analytics tells me where all my traffic comes from and how long users are on my page,” said Tirsa. “I use it a lot to figure out where my market is and to make sure I’m catering to my customers.”</p> <p>Since implementing Google Ads, VXXXV Apparel has seen 60% year-over-year revenue growth. As her company continues to expand, Tirsa is looking to hire employees and eventually have her own warehouse. “Digital drives my business, so it would be great to have someone here who is really an expert in that space,” she said. Tirsa also likes to share her own expertise and experience with local business owners by hosting get-togethers. But she is particularly passionate about helping women-owned businesses. “I started this business to put a message out there about women empowerment,” said Tirsa. “A lot of women are discouraged, especially when they have children, because there’s not enough time in the world to do everything. I want to be that person who gives them the reassurance that they can do it.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="vxxxv-apparel"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="VXXXV Apparel case study" data-image="https://lh3.googleusercontent.com/qre9Cx1vS7kqXbqzBqajDciAv7OGlM1EkfeVeelk5qMFyZrIy5gRmpE5fePrU1pzT3-ayVKv_q5Y54Q7bAKT7PmeMZNWfjXNKp0c4M0"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Analytics tells me where all my traffic comes from.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tirsa Vazquez </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> VXXXV Apparel </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Philadelphia, Pennsylvania </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.vxxxvapparel.com class="business-main-website-link" target="_blank" rel="noopener"> www.vxxxvapparel.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> VXXXV Apparel has been experiencing 60 percent annual growth </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Analytics tells me where all my traffic comes from.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tirsa Vazquez </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>When Tirsa Vazquez gave birth to her son, Khalif, in May 2015, she had a lot to juggle: motherhood, her career, college at night, and the Air Force Reserve. As time went on, Tirsa found herself missing important milestones in her son’s life. She knew she wanted a career that gave her flexibility and control, so as soon as she graduated college, she did something about it. In 2017, Tirsa founded VXXXV Apparel, an urban streetwear clothing brand named after her son’s birthday. To get the company off the ground, Tirsa taught herself about the apparel industry, conducting intensive research on manufacturing and design. She debuted her line with a ‘90s-themed fashion show in downtown Philadelphia. From there, the business has taken off and now offers women’s, men’s, and children’s collections.</p> <p>VXXXV Apparel doesn’t have a brick-and-mortar location, so it relies heavily on Google to drive online sales. When she created the company’s website, Tirsa learned about Google Analytics and Google Ads. “I have a degree in computers, but I didn’t know anything about marketing to people digitally,” Tirsa said. She began using Google Ads to get in front of customers who were searching for businesses like hers and Google Analytics to better understand those customers. “Google Analytics tells me where all my traffic comes from and how long users are on my page,” said Tirsa. “I use it a lot to figure out where my market is and to make sure I’m catering to my customers.”</p> <p>Since implementing Google Ads, VXXXV Apparel has seen 60% year-over-year revenue growth. As her company continues to expand, Tirsa is looking to hire employees and eventually have her own warehouse. “Digital drives my business, so it would be great to have someone here who is really an expert in that space,” she said. Tirsa also likes to share her own expertise and experience with local business owners by hosting get-togethers. But she is particularly passionate about helping women-owned businesses. “I started this business to put a message out there about women empowerment,” said Tirsa. “A lot of women are discouraged, especially when they have children, because there’s not enough time in the world to do everything. I want to be that person who gives them the reassurance that they can do it.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#american-hats"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w1200-rw 2x, https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w1200-rj 2x, https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w1024-rw 2x, https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w1024-rj 2x, https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w3400-rw 2x, https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w3400-rj 2x, https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ=w1700-rj" class="state-business-tab__image" alt="American Hats"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Pennsylvania"> Economic Impact --- Pennsylvania </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> American Hats </h3> <p>Location: Philadelphia, Pennsylvania <br> Website: www.americanhatsllc.com <br> 12 employees</p> <p><p>For Georgiette Morgan-Thomas, the hat is more than a fashion item. ”I grew up seeing it as a symbol of confidence and empowerment,” she says. Georgiette was raised by her grandparents in Mobile, Alabama, in the mid-1900s. Her grandmother, an active force in the civil rights movement, was an avid hat-wearer herself. “She’s the one who got me wearing them at an early age and gave me my sense of confidence,” Georgiette shares. Today, Georgiette owns over a hundred different hats. And in 2015, when the S & S Hat Company in Philadelphia announced its imminent closure, she put off retirement and purchased the factory to share her passion with the world. “I refused to let it close, and I assured my employees that I would fight to keep it alive,” she recalls. Together with her son, Robert Morgan, she founded American Hats shortly thereafter, manufacturing and selling stylish hats for all occasions.</p> <p>In 2016, American Hats launched their first e-commerce website and began using AdWords, Google’s advertising program, to reinvigorate their business. “People all over find us online now,” says Robert, noting that online sales have grown from 10 percent of their business to nearly half since starting AdWords. Google Analytics equips the company with the insights to “better understand customers, see how they react to new designs, and identify opportunities for growth,” he adds. And G Suite tools, such as Docs and Drive, enable the team to collaborate across their multiple locations. “It doesn’t matter if Robert is in New York and I’m at the factory. We can use Google tools to get work done,” Georgiette explains. “It’s very, very helpful.”</p> <p>American Hats has nearly doubled their number of annual customers since going online. “People are just flying through the door now, and we’re even shipping across the country,” exclaims Georgiette. They have expanded their hand-made offerings to include options for men and children, all of which is good news for their workers. “Our employees have been with this factory for 20 to 30 years. They're the original team that made S & S Hat so outstanding in the first place,” she says proudly. To keep the art of hat-making alive, the company has also started a summer program for students interested in learning the craft. “My hope is to generate more interest and to train people so that they have jobs they enjoy,” Georgiette shares. “Small businesses like ours are what keeps revenue flowing throughout our community. They’re the adhesive that pulls us all together."</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="american-hats"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="American Hats case study" data-image="https://lh3.googleusercontent.com/x4BEst1I7frGrwbyQczQkdgOJ9ImAmyXFCOWSlKNbMKbi1yOgoty3D45-wmJYT6uy-_8V6k0cIvOIt3OmjEKhO1cIcRwZrIQInWkMDQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We focus on the Internet, because that’s how people find us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Robert Morgan </p> <p class="business-aside-quote-title"> CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> American Hats </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Philadelphia, Pennsylvania </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.americanhatsllc.com class="business-main-website-link" target="_blank" rel="noopener"> www.americanhatsllc.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 12 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We focus on the Internet, because that’s how people find us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Robert Morgan </p> <p class="business-aside-quote-title"> CEO </p> </div> <p>For Georgiette Morgan-Thomas, the hat is more than a fashion item. ”I grew up seeing it as a symbol of confidence and empowerment,” she says. Georgiette was raised by her grandparents in Mobile, Alabama, in the mid-1900s. Her grandmother, an active force in the civil rights movement, was an avid hat-wearer herself. “She’s the one who got me wearing them at an early age and gave me my sense of confidence,” Georgiette shares. Today, Georgiette owns over a hundred different hats. And in 2015, when the S & S Hat Company in Philadelphia announced its imminent closure, she put off retirement and purchased the factory to share her passion with the world. “I refused to let it close, and I assured my employees that I would fight to keep it alive,” she recalls. Together with her son, Robert Morgan, she founded American Hats shortly thereafter, manufacturing and selling stylish hats for all occasions.</p> <p>In 2016, American Hats launched their first e-commerce website and began using AdWords, Google’s advertising program, to reinvigorate their business. “People all over find us online now,” says Robert, noting that online sales have grown from 10 percent of their business to nearly half since starting AdWords. Google Analytics equips the company with the insights to “better understand customers, see how they react to new designs, and identify opportunities for growth,” he adds. And G Suite tools, such as Docs and Drive, enable the team to collaborate across their multiple locations. “It doesn’t matter if Robert is in New York and I’m at the factory. We can use Google tools to get work done,” Georgiette explains. “It’s very, very helpful.”</p> <p>American Hats has nearly doubled their number of annual customers since going online. “People are just flying through the door now, and we’re even shipping across the country,” exclaims Georgiette. They have expanded their hand-made offerings to include options for men and children, all of which is good news for their workers. “Our employees have been with this factory for 20 to 30 years. They're the original team that made S & S Hat so outstanding in the first place,” she says proudly. To keep the art of hat-making alive, the company has also started a summer program for students interested in learning the craft. “My hope is to generate more interest and to train people so that they have jobs they enjoy,” Georgiette shares. “Small businesses like ours are what keeps revenue flowing throughout our community. They’re the adhesive that pulls us all together."</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#revzilla"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w1200-rw 2x, https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w1200-rj 2x, https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w1024-rw 2x, https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w1024-rj 2x, https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w3400-rw 2x, https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w3400-rj 2x, https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ=w1700-rj" class="state-business-tab__image" alt="RevZilla"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Pennsylvania"> Economic Impact --- Pennsylvania </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> RevZilla </h3> <p>Location: Philadelphia, Pennsylvania <br> Website: www.revzilla.com <br> 230 employees</p> <p><p>For motorcycle riders and enthusiasts, RevZilla provides “everything but the bike.” They started out in 2007 as a little shop in South Philly. Today, they’re a thriving e-commerce enterprise operating out of an upsized Navy Yard office. They ship motorcycle parts and accessories all around the globe and in 2016 generated more than $100 million in sales. In the midst of this “hyper-growth,” says Director of Performance Marketing Chrissy Starkweather, RevZilla has stayed true to their passions: motorcycles, customer service, and technology. “Everyone here geeks out over something,” says Chrissy. “A vast majority of us are motorcycle riders and tech geeks ourselves, because that’s what we do here.”</p> <p>From the beginning, digital marketing has been central to RevZilla’s e-commerce growth, with the majority of their marketing budget going to digital. They use AdWords, Google’s advertising program, and Google Shopping campaigns to connect with customers in both the U.S. and international markets. “The reason why we’re able to grow and invest as much as we do in AdWords is because it’s one of our most productive channels,” says Chrissy. They also have a YouTube channel where they share lifestyle content, tutorials, and bike reviews. With over 6,000 videos, 300,000 subscribers, and 100 million views, the channel has been “critical for building and supporting a really broad and engaged motorcycle community.” RevZilla’s marketing efforts include “a healthy mix of Google’s organic search, YouTube, and AdWords,” Chrissy explains. “They’ve been significant drivers of business overall. And we know this because we also use Google Analytics to see where our customers are coming from.”</p> <p>RevZilla is “a decade into the game,” but they’re still consistently growing at a double-digit rate. They serve over a million customers annually, and their workforce has more than doubled in the last three years alone. “It’s pretty amazing to be a part of such rapid growth,” says Chrissy, “and it’s still the same company I signed up for.” As the business expands, so does their capacity to build community—not only within the motorcycle world, but in Philadelphia at large. Their philanthropic projects range from computer science education to supporting local charities. And with more community partnerships in the works, RevZilla’s growth will continue to stretch far beyond the company itself.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="revzilla"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="RevZilla case study" data-image="https://lh3.googleusercontent.com/gkAK-FcVoRMfXBrPCAlRxkWWkb0xtgfcpWpuTK58urVZYIJcLWgPf4djSQUDd7Q8-j09l7uFIwQKiTPJI0XC7EwFMxGfHq1yz0KBRQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Digital marketing really propelled our business forward and enabled us to scale.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Chrissy Starkweather </p> <p class="business-aside-quote-title"> Director of Performance Marketing </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> RevZilla </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Philadelphia, Pennsylvania </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.revzilla.com class="business-main-website-link" target="_blank" rel="noopener"> www.revzilla.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 230 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Digital marketing really propelled our business forward and enabled us to scale.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Chrissy Starkweather </p> <p class="business-aside-quote-title"> Director of Performance Marketing </p> </div> <p>For motorcycle riders and enthusiasts, RevZilla provides “everything but the bike.” They started out in 2007 as a little shop in South Philly. Today, they’re a thriving e-commerce enterprise operating out of an upsized Navy Yard office. They ship motorcycle parts and accessories all around the globe and in 2016 generated more than $100 million in sales. In the midst of this “hyper-growth,” says Director of Performance Marketing Chrissy Starkweather, RevZilla has stayed true to their passions: motorcycles, customer service, and technology. “Everyone here geeks out over something,” says Chrissy. “A vast majority of us are motorcycle riders and tech geeks ourselves, because that’s what we do here.”</p> <p>From the beginning, digital marketing has been central to RevZilla’s e-commerce growth, with the majority of their marketing budget going to digital. They use AdWords, Google’s advertising program, and Google Shopping campaigns to connect with customers in both the U.S. and international markets. “The reason why we’re able to grow and invest as much as we do in AdWords is because it’s one of our most productive channels,” says Chrissy. They also have a YouTube channel where they share lifestyle content, tutorials, and bike reviews. With over 6,000 videos, 300,000 subscribers, and 100 million views, the channel has been “critical for building and supporting a really broad and engaged motorcycle community.” RevZilla’s marketing efforts include “a healthy mix of Google’s organic search, YouTube, and AdWords,” Chrissy explains. “They’ve been significant drivers of business overall. And we know this because we also use Google Analytics to see where our customers are coming from.”</p> <p>RevZilla is “a decade into the game,” but they’re still consistently growing at a double-digit rate. They serve over a million customers annually, and their workforce has more than doubled in the last three years alone. “It’s pretty amazing to be a part of such rapid growth,” says Chrissy, “and it’s still the same company I signed up for.” As the business expands, so does their capacity to build community—not only within the motorcycle world, but in Philadelphia at large. Their philanthropic projects range from computer science education to supporting local charities. And with more community partnerships in the works, RevZilla’s growth will continue to stretch far beyond the company itself.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#werkheiser-jewelers"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w1200-rw 2x, https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w1200-rj 2x, https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w1024-rw 2x, https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w1024-rj 2x, https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w3400-rw 2x, https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w3400-rj 2x, https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw=w1700-rj" class="state-business-tab__image" alt="Werkheiser Jewelers"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Pennsylvania"> Economic Impact --- Pennsylvania </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Werkheiser Jewelers </h3> <p>Location: Bethlehem, Pennsylvania <br> Website: www.werkheiserjewelers.com <br> Werkheiser Jewelers has been in business for 24 years</p> <p><p>Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration, and repair in 1992. The four employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs. “A lot of people are intimidated walking into a fine jewelry store, because they feel the salespeople won't be friendly or accommodating,” says Alyssa Rizzo-Berg, Media Marketing Manager. “We like to give faces to our names and let people know who we are.”</p> <p>They launched their website in 2005. Their Google My Business listing shows customers their location and hours, which is especially important during the holiday season, when the shop extends its hours. Google Analytics helps them fine-tune website content. “I track changes I make to the site and how people are responding to them,” Alyssa says. “I’m able to see tangible results. It’s really exciting.” AdWords, Google’s advertising program, has been a particularly valuable digital tool during the busy holidays to reach new customers looking for gifts. The Google Apps for Work suite of tools, especially Google Docs and Google Drive, helps to keep the staff productive by providing ample storage for images and documents. “Being able to back up anything important to me in Google Drive gives me a lot of peace of mind. And if I work from home, I love that I can access anything that I’m working on,” Alyssa says.</p> <p>Today Werkheiser Jewelers successfully reaches not only past and current customers online, but new, younger customers, as well. “Maybe they’re looking to buy that first big piece of jewelry, or an engagement ring,” she says. “Because of Google, they’re able to find us.” Thanks to optimizing their online presence and their use of Google tools, Werkheiser Jewelers saw the number of visitors to their website increase by nearly 500% over a six-month period. The number of views on their contact page rose almost as much. “It shows that people want to reach out to us,” Alyssa says. “To actually see it in a quantitative form is so validating.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="werkheiser-jewelers"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Werkheiser Jewelers case study" data-image="https://lh3.googleusercontent.com/_Rz500MVKdS2gj_2YGd9Q8Hz5VM5oncCqwOi2TkTX4kZG4MMT_R_vzBr18zwqvnFrlfntD_fkHn4NWzfPgp_2bhTWoQGzLp-9lwFvw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Having an online sales channel has been extremely helpful to us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Alyssa Rizzo-Berg </p> <p class="business-aside-quote-title"> Media Marketing Manager </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Werkheiser Jewelers </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Bethlehem, Pennsylvania </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.werkheiserjewelers.com class="business-main-website-link" target="_blank" rel="noopener"> www.werkheiserjewelers.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Werkheiser Jewelers has been in business for 24 years </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Having an online sales channel has been extremely helpful to us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Alyssa Rizzo-Berg </p> <p class="business-aside-quote-title"> Media Marketing Manager </p> </div> <p>Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration, and repair in 1992. The four employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs. “A lot of people are intimidated walking into a fine jewelry store, because they feel the salespeople won't be friendly or accommodating,” says Alyssa Rizzo-Berg, Media Marketing Manager. “We like to give faces to our names and let people know who we are.”</p> <p>They launched their website in 2005. Their Google My Business listing shows customers their location and hours, which is especially important during the holiday season, when the shop extends its hours. Google Analytics helps them fine-tune website content. “I track changes I make to the site and how people are responding to them,” Alyssa says. “I’m able to see tangible results. It’s really exciting.” AdWords, Google’s advertising program, has been a particularly valuable digital tool during the busy holidays to reach new customers looking for gifts. The Google Apps for Work suite of tools, especially Google Docs and Google Drive, helps to keep the staff productive by providing ample storage for images and documents. “Being able to back up anything important to me in Google Drive gives me a lot of peace of mind. And if I work from home, I love that I can access anything that I’m working on,” Alyssa says.</p> <p>Today Werkheiser Jewelers successfully reaches not only past and current customers online, but new, younger customers, as well. “Maybe they’re looking to buy that first big piece of jewelry, or an engagement ring,” she says. “Because of Google, they’re able to find us.” Thanks to optimizing their online presence and their use of Google tools, Werkheiser Jewelers saw the number of visitors to their website increase by nearly 500% over a six-month period. The number of views on their contact page rose almost as much. “It shows that people want to reach out to us,” Alyssa says. “To actually see it in a quantitative form is so validating.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-communities"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> Investing in local communities </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> <p class="glue-body--large state-communities-subheadline"> We’re committed to playing a positive role in each of the communities where we live and work. </p> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-facts--container glue-spacer-5-top"> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $42+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in funding </h4> <p class="state-communities-fact--copy"> Since 2006, Google.org has awarded over $42 million in funding to Pennsylvania organizations and nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $29+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in charitable giving </h4> <p class="state-communities-fact--copy"> Since 2005, our employees based in Pennsylvania—including matching contributions and philanthropic giving from Google.org—have donated over $29 million to nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 50+ </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> educational institutions offer free Google Career Certificates </h4> <p class="state-communities-fact--copy"> The Google Career Certificates are free to all community colleges and career and technical education (CTE) high schools to add to their curriculum, and are currently offered in more than 50 educational institutions in Pennsylvania. </p> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> <div class="glue-carousel glue-carousel-card state-communities-carousel" data-glue-pagination="state-communities-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-communities-carousel-wrapper"> <ul class="glue-carousel__list state-communities-carousel-list"> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $42+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in funding </h3> <p class="state-communities-carousel-fact--copy"> Since 2006, Google.org has awarded over $42 million in funding to Pennsylvania organizations and nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $29+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in charitable giving </h3> <p class="state-communities-carousel-fact--copy"> Since 2005, our employees based in Pennsylvania—including matching contributions and philanthropic giving from Google.org—have donated over $29 million to nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 50+ </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> educational institutions offer free Google Career Certificates </h3> <p class="state-communities-carousel-fact--copy"> The Google Career Certificates are free to all community colleges and career and technical education (CTE) high schools to add to their curriculum, and are currently offered in more than 50 educational institutions in Pennsylvania. </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> <div class="glue-fullbleed"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> <div class="state-communities-callout glue-elevation-level-5"> <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> Our home in the Keystone State </h3> <p class="state-communities-callout-copy"> Google is proud to call Pennsylvania home, with our Pittsburgh office located in a renovated Nabisco factory in Larimer </p> </div> <div class="state-communities-quote"> <p class="state-communities-quote-copy"> “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.” </p> <p class="state-communities-quote-name"> Sundar Pichai </p> <p class="state-communities-quote-title"> CEO, Google and Alphabet </p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> <style> .state-communities-image-ab6f7ef { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-communities-image-ab6f7ef { background-image: url(https://lh3.googleusercontent.com/6zre9pfTFAk2OSeurA0IAXX9mZrjtBql9nnu6B5p_tjs2NdXgOAnWsDNEkkOJp5KGj5Jpp-m7qYjrGgM9QMz7OgYECdso7Zf3P20H44=w600-l80-sg-rw-e365-c0xffffff); } .state-communities-image-ab6f7ef { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-communities-image-ab6f7ef { background-image: url(https://lh3.googleusercontent.com/6zre9pfTFAk2OSeurA0IAXX9mZrjtBql9nnu6B5p_tjs2NdXgOAnWsDNEkkOJp5KGj5Jpp-m7qYjrGgM9QMz7OgYECdso7Zf3P20H44=w1024-l80-sg-rw-e365-c0xffffff); } .state-communities-image-ab6f7ef { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-communities-image-ab6f7ef { background-image: url(https://lh3.googleusercontent.com/6zre9pfTFAk2OSeurA0IAXX9mZrjtBql9nnu6B5p_tjs2NdXgOAnWsDNEkkOJp5KGj5Jpp-m7qYjrGgM9QMz7OgYECdso7Zf3P20H44=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="state-communities-image state-communities-image-ab6f7ef"> </div> </div> </div> </div> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="community-panels" class="glue-expansion-panels community-panels"> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="pittsburg" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-1-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Pittsburgh </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Situated near the campuses of Carnegie Mellon University and the University of Pittsburgh, Google Pittsburgh collaborates with leaders in the fields of machine learning, computer systems, and robotics. Some of the teams in Pittsburgh include Cloud Platform, Cloud AI, Ads, Search, and Shopping. Our engineers also work on areas such as core machine learning and engineering infrastructure and tools.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-b80248a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-b80248a { background-image: url(https://lh3.googleusercontent.com/v44QPh7hEX7JoV1GIPVkc0hPD9NNYB01qMeU2S15G6ldWmwhX1ECi22YjTjgF6xcVmqGHhB5KehU34Bqyxb6Ek64rz0sp2uSBW1Ryw=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-b80248a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-b80248a { background-image: url(https://lh3.googleusercontent.com/v44QPh7hEX7JoV1GIPVkc0hPD9NNYB01qMeU2S15G6ldWmwhX1ECi22YjTjgF6xcVmqGHhB5KehU34Bqyxb6Ek64rz0sp2uSBW1Ryw=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-b80248a { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-b80248a { background-image: url(https://lh3.googleusercontent.com/v44QPh7hEX7JoV1GIPVkc0hPD9NNYB01qMeU2S15G6ldWmwhX1ECi22YjTjgF6xcVmqGHhB5KehU34Bqyxb6Ek64rz0sp2uSBW1Ryw=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-b80248a"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=40.44062479999999%3A-79.99588640000002%3APittsburgh,%20PA,%20USA%3AUS%3AUS%3A8.02130513636683%3ALOCALITY%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN PITTSBURGH </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-cf76a37 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-cf76a37 { background-image: url(https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-cf76a37 { background-image: url(https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-cf76a37 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-cf76a37 { background-image: url(https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1024-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-a9dcbb1"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Bags </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> New York, New York </p> </div> <p class="state-explore-card-quote"> <q>Google Workspace is easy to use and integrates seamlessly at the core of our operations. All our communications, internal or external, flow through Google.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Ignacio Semerene </p> <p class="state-explore-card-quote-title"> Co-founder & Head of Product </p> <a href="/state/ny/#bags" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-f883cd5 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-f883cd5 { background-image: url(https://lh3.googleusercontent.com/evmPS69G6DaO-ZvX_RxTTnqZ6fZD-XjLxW65YUrcqJtWdHjhWzYYXuQMvmqbFhW5fim5oW9BW7ZPc4coh4gCQh5qUEKUhC4jVtKu7IcoreUxeisIPg=w600-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-f883cd5"> </div> <style> .state-explore-card-image-6675764 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-6675764 { background-image: url(https://lh3.googleusercontent.com/EcgobnMv9thVf4GERgl4DKGOr7J0vEgw56CwlwsGR1RXBtEwAiBIm2gz1ANTYg482BD62eKRrLSYWRbujNU1F1XvZurOZKN9tc-Y6qwMjZNIehJbvkn-=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-6675764 { background-image: url(https://lh3.googleusercontent.com/EcgobnMv9thVf4GERgl4DKGOr7J0vEgw56CwlwsGR1RXBtEwAiBIm2gz1ANTYg482BD62eKRrLSYWRbujNU1F1XvZurOZKN9tc-Y6qwMjZNIehJbvkn-=w1100-l80-sg-rw-e365-c0xffffff); 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} } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-6675764"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> CyDeploy </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Baltimore, Maryland </p> </div> <p class="state-explore-card-quote"> <q>Google Workspace makes collaboration very easy. It doesn’t require much to set up or maintain, leaving more time for the work of the business.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Tina Williams-Koroma </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/md/#cydeploy" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-bfc6fac { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-bfc6fac { background-image: url(https://lh3.googleusercontent.com/TSFfFapLovFf6FzDVLnPhxIzDmAHXmH6Fz1OKIU-zcxg9mseB5bP-cA7n0-agBBPV_0cCJnNo40Z-xwrsb8T5Mo4YoBWefhg4wo-8P3jJUyYoSc2KsA=w600-l80-sg-rw-e365-c0xffffff); 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} } .state-explore-card-image-b2b0207 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-b2b0207 { background-image: url(https://lh3.googleusercontent.com/oaYnVB47dfoEcDBWZy5CRl_k2LEJXAwdUqXALInNOQ9ebG7CPT-ZMdEvg57yzRQIXujFbYkPE_8x8pptlxMhLKGbvHb4Z7K3ubvqfXxYwFdSphSExg-F=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-b2b0207 { background-image: url(https://lh3.googleusercontent.com/oaYnVB47dfoEcDBWZy5CRl_k2LEJXAwdUqXALInNOQ9ebG7CPT-ZMdEvg57yzRQIXujFbYkPE_8x8pptlxMhLKGbvHb4Z7K3ubvqfXxYwFdSphSExg-F=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-b2b0207"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Elk City Auto Spa </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Charleston, West Virginia </p> </div> <p class="state-explore-card-quote"> <q>When prospective clients see over 300 five-star customer reviews on our Google Business Profile, it gives them the peace of mind to book an appointment with us.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> C. Anthony Parker </p> <p class="state-explore-card-quote-title"> Founder & Owner </p> <a href="/state/wv/#elk-city-auto-spa" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Bags</h3> <q>Google Workspace is easy to use and integrates seamlessly at the core of our operations. All our communications, internal or external, flow through Google.</q> <p>Ignacio Semerene</p> <p>Co-founder & Head of Product</p> <a href="/state/ny/#bags">Read story</a> </li> <li> <h3>CyDeploy</h3> <q>Google Workspace makes collaboration very easy. It doesn’t require much to set up or maintain, leaving more time for the work of the business.</q> <p>Tina Williams-Koroma</p> <p>Co-founder & CEO</p> <a href="/state/md/#cydeploy">Read story</a> </li> <li> <h3>Elk City Auto Spa</h3> <q>When prospective clients see over 300 five-star customer reviews on our Google Business Profile, it gives them the peace of mind to book an appointment with us.</q> <p>C. Anthony Parker</p> <p>Founder & Owner</p> <a href="/state/wv/#elk-city-auto-spa">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a href="/resources/#gmb">Explore 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