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The April 22 workshop is an optional session that can be added to your registration.</div></div> </header> <section> <div class="main-content"><div class="container main-content-inner"><div class="container main-content-inner agenda-container"><div class="agenda-register-buttons"><a class="button primary" style="text-align:center;line-height:16px; max-width: 100%; min-width:310px; height: auto; margin: 10px;" href="https://reg.unityeventsolutions.com/se/SMSSFR2025M287/ATT" target="_blank">Register Now & Save $400<br> <span style="font-size:15px;text-align:center;font-weight:300;line-height:16px;">Savings Ends January 23</span></a><a class="button primary" style="text-align:center; line-height:16px; max-width: 100%; min-width:310px; height: auto; margin: 10px;" href="first-responders-2025/summit/download-program.html">Download Agenda<br><span style="font-size:15px;text-align:center;font-weight:300;line-height:16px;">Speaker, session and ticket info</span></a></div><div id="agenda-wrapper"><div class="tabgroup"> <ul class="x-tab-strip-top" style="justify-content: center;"><li><a class="tab-strip-tab" id="agendatab1" href="first-responders-2025/summit/agenda-at-a-glance/#page-1">Optional Workshop — April 22, 2025</a></li><li><a class="tab-strip-tab" id="agendatab2" href="first-responders-2025/summit/agenda-at-a-glance/#page-2">Social Media Summit — <br>April 23–24, 2025</a></li></ul></div> <div class="agendapanel tabbed" id="page-1"> <div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">Pre-Summit Workshop</h2><div style="margin: 0 0 24px 0; font-size: 22px;"><span style="border:1px solid #F89239; padding: 12px; display: inline-block; margin-top: 10px; color: #F89239; font-weight: 500;">Join us for this hands-on, small-group workshop with activities and discussions led by an experienced trainer. This session can be added to your summit registration for an additional fee.</span></div><p class="subhead agenda-day">Tuesday, April 22, 2025</p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:00 a.m.–12:00 p.m. PT</p><p class="session-title-link">Harnessing Social Media Effectively During An Emergency</p><p><a class="button primary small" href="first-responders-2025/summit/agenda-at-a-glance/pre-summit-workshop/900-a.m.1200-a.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-14881"><div>This interactive, hands-on workshop will cover guiding principles and best practices for harnessing social media effectively during an emergency. Attendees will learn about active monitoring of priority channels, receive guidance on messaging, and understand tips for engagement with priority stakeholders on different channels. </div> <div> </div> <div>Workshop leader Chris Malpass, with over 10 years of experience in preparedness training, will provide a mix of theory and recent case studies to highlight how these practices come together in real life. Attendees will participate in a team-based tabletop simulation for a chance to apply theory to a scenario-based practical session. Between each phase, Chris will run debrief sessions to allow participants to share their rationale and for Chris and the workshop group to provide feedback. Join us for this very detailed walk-through of social media crisis communications to equip your team with everything they need to communicate effectively with the public when your agency's next emergency arises. </div><p><a href="javascript:hideDescription('readmore-14881')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/chris-malpass" class="no-underline"><img src="/assets/components/phpthumbof/cache/Chris%20Malpass.a03df504803436fe40f9c7dfce7fdaa5.11a5c70dabc0ffe8f0324b5adb9bf930.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/chris-malpass">Chris Malpass</a></strong><br>Chief Commercial Officer<br><strong>Social Simulator</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Social%20Simulator%20-%20block.b8b5c802f3f4c11435697014d1fe5c07.f7c57e848cfc279443a311278ecc330c.png" style="background-color:#ffffff;"></div></div></div></div></div></div> </div>  <div class="agendapanel tabbed" id="page-2"> <div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">First Responders Summit — Day One</h2><div style="margin: 0 0 24px 0; font-size: 22px;"><span style="border:1px solid #F89239; padding: 12px; display: inline-block; margin-top: 10px; color: #F89239; font-weight: 500;">April 23 & 24 are 30-minute talks, including a live chat stream, followed by 15 minutes of live audience Q&A with the speaker(s).</span></div><p class="subhead agenda-day">Wednesday, April 23, 2025</p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 7:55 a.m.–8:00 a.m. PT</p><p class="session-title-link">Welcome Remarks by Summit Emcee</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/joseph-porcelli" class="no-underline"><img src="/assets/components/phpthumbof/cache/Joseph%20Porcelli%202.57240fdffce374b37d3299a6f52211c4.ee695becba761c04552fbd918deb9482.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/joseph-porcelli">Joseph Porcelli</a></strong><br>Global Public Agency Lead<br><strong>Nextdoor</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Nextdoor.454db32c50bad36c920ec824b8702604.99a479723a47c0f18d8d350cec976260.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT</p><p class="session-title-link">Organizational Buy-In and Support: Building a Culture of Social Media Advocacy</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/angelica-kellner" class="no-underline"><img src="/assets/components/phpthumbof/cache/Angelica%20Kellner.81453711e745c5b3216555534dc1b7c4.a5eb8aafdc7464b083fdbfac31bbf619.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/angelica-kellner">Angelica Kellner</a></strong><br>Senior Social Media Specialist<br><strong>Miami-Dade Police Department</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Miami-Dade%20Police%20Department.d01950bf5ba285312efdfb3f6a595200.615de48d04be055a52980e7f8a2b9009.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:45 a.m.– 9:30 a.m. PT</p><p class="session-title-link">Navigating Negative Comments and First Amendment Laws on Social Media</p><p><a class="button primary small" href="first-responders-2025/summit/agenda-at-a-glance/day-one/845-a.m.-930-a.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-14884"><p>This session will equip Public Information Officers with the tools and insights to manage negative comments, trolls, and misinformation on social media platforms effectively and legally. Key topics include:</p> <ul> <li>Explore the psychology behind negative commenters, including trolls, upset individuals, and persistent haters, to inform strategic and balanced responses.</li> <li>Learn practical approaches for handling different types of commenters and when to engage, ignore, or report.</li> <li>Discuss why facts alone often fail to change minds, how this contributes to the spread of misinformation, and what you can do about it.</li> <li>Delve into the legal landscape of social media, focusing on First Amendment rights, the limits of content moderation, and best practices for working closely with legal teams to ensure compliance with archiving and deletion protocols.</li> </ul><p><a href="javascript:hideDescription('readmore-14884')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/brandi-bates" class="no-underline"><img src="/assets/components/phpthumbof/cache/Brandi%20Bates%202.0bc208d1543785fd038b195ff48fcd85.74078f0bb55c42227ffb500fa92fa926.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/brandi-bates">Brandi Bates, MPIO</a></strong><br>Brand and Communications Manager<br><strong>Tetra Tech Disaster Recovery</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Tetra%20Tech%202.1774b0a82e2bedc8ea508e1abb6a72b8.ff0be650844b420b0ca8fa954b47189c.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:30 a.m.–9:45 a.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:30 a.m. PT</p><h3 class="agenda-panel">Panel</h3><p class="session-title-link">Leveraging Social Media During a Critical Incident</p><p><a class="button primary small" href="first-responders-2025/summit/agenda-at-a-glance/day-one/945-a.m.1030-a.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-14886"><p>During a crisis or critical incident, social media is a valuable tool for quickly getting critical information to the right people. This panel will walk through best practices to ensure your team is equipped with the right protocols to help you support your community during a critical incident through coordinated, collaborative communications on your social channels. </p> <p><strong>Discussion topics include:</strong></p> <ul> <li aria-level="1">What your agency can do now to prepare for a critical incident</li> <li aria-level="1">What can be done with little resources and manpower to prepare and manage a critical incident</li> <li aria-level="1">When to resume normal messaging after a critical incident</li> <li aria-level="1">Deciding who will manage communications, where and when they will happen, and how they will be monitored</li> <li aria-level="1">Understanding what your community expects from you during an event</li> <li aria-level="1">Examples of what NOT to do</li> </ul><p><a href="javascript:hideDescription('readmore-14886')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="width: 100%; float:none;"><a href="first-responders-2025/speakers/speaker/david-cuerpo" class="no-underline"><img src="/assets/components/phpthumbof/cache/David%20Cuerpo%20-%202020%20SFD%20Yearbook%20Photo.d1dd960cd15461c054b56d69d5dbdd70.3c4b7f7ca02a59ca94444385bce935b2.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong>MODERATOR<br><a href="first-responders-2025/speakers/speaker/david-cuerpo">David Cuerpo</a></strong><br>Senior Communications Specialist & PIO<br><strong>Seattle Fire Department</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;""><img src="/assets/components/phpthumbof/cache/Seattle%20Fire%20Department.9f110a90420df1c5d4c9d29dd0758006.c53a5d1ea7ba929991df0a80babb2e58.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="first-responders-2025/speakers/speaker/kayla-dale" class="no-underline"><img src="/assets/components/phpthumbof/cache/Kayla-Dale-new.ff4389b1d90107242f1c81549e4e5057.9ddff1b12f7bec80273174bf3d9835b5.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="first-responders-2025/speakers/speaker/kayla-dale">Kayla Dale</a></strong><br>PIO<br><strong>Amador Fire Protection District</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Amador%20Fire%20new.1e50129dcb56c5fe7561eea5a612b1c7.f64373d94f64cbd01b9f63705fd60b4b.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="first-responders-2025/speakers/speaker/sergeant-john-perrine" class="no-underline"><img src="/assets/components/phpthumbof/cache/John%20Perrine.550f1cd1bccb0237f9dca0cd1915a17c.05c9ce71f323823e7047f6cb17c4f010.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="first-responders-2025/speakers/speaker/sergeant-john-perrine">Sergeant John Perrine</a></strong><br>PIO<br><strong>Indiana State Police</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/indiana%20state%20police.ece7203c654ffbb883e998227278f22f.184aca296da5f554116bc42224a41ec2.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="first-responders-2025/speakers/speaker/cristie-hopkins" class="no-underline"><img src="/assets/components/phpthumbof/cache/Cristie%20Hopkins%202022.60ff3654bf9676d46ad2f9f150f735e9.05c9ce71f323823e7047f6cb17c4f010.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="first-responders-2025/speakers/speaker/cristie-hopkins">Cristie Hopkins</a></strong><br>Director of Media and Public Relations<br><strong>Harford County Sheriff's Office</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Harford%20County%20Sheriff%E2%80%99s%20Office.74a8f7653632735211cb4824e25c99d5.2cb40fe3e082024018e0f772a2d450bb.jpg" style="background-color:#ffffff;"></div></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:30 a.m.–11:15 a.m. PT</p><p class="session-title-link">Facebook Best Practices: Creating Content That Will Perform Its Best</p></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:15 a.m.–11:45 a.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:45 a.m.–12:45 p.m. PT</p><p class="session-title-link">Telling Your Agency's Story in Non-Traditional Ways</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/lisa-herndon" class="no-underline"><img src="/assets/components/phpthumbof/cache/Lisa%20Herndon.8e609a93a359666bbc4f706674707257.ab3bc4e47681c0c3ef653ff50bdb9e0f.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/lisa-herndon">Lisa Herndon</a></strong><br>Public Information Officer<br><strong>Herndon Police Department</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Herndon%20Police%20Department.f74f6d8109c5dea0619e2c3adcbc85cc.ba6afd941e12e2fb335022bb820c2b6a.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:45 p.m.–1:30 p.m. PT</p><p class="session-title-link">Post with Purpose: Inspire Action with Social Media Campaigns</p><p><a class="button primary small" href="first-responders-2025/summit/agenda-at-a-glance/day-one/1230-p.m.115-p.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-14890"><p>This session will guide participants from planning a social media campaign to measuring its success. Special attention will be given to identifying what success looks like, assessing the best approach for reaching your target audience and choosing the right analytics. Participants will walk away with a road map for planning, running and evaluating campaigns designed to move people to action.</p><p><a href="javascript:hideDescription('readmore-14890')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/scott-thomsen" class="no-underline"><img src="/assets/components/phpthumbof/cache/Scott%20Thomsen.4e76574a2e3471cea1ee83dbcf875956.d21e16fb1173f4802d18327e2698c806.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/scott-thomsen">Scott Thomsen</a></strong><br>Director of Communications and Public Affairs<br><strong>Ventura County Fire Department</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Ventura%20Fire%20County%20Department.c6fe1f9e556925be7830a01c79fff249.13c18589cb6b5707221d1a028b79371e.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 1:30 p.m. PT</p><p class="session-title-link">Day One Concludes</p></div></div></div><div class="agenda-day"><div class="agenda-day-title"><h2 class="agenda-title">First Responders Summit — Day Two</h2><p class="subhead agenda-day">Thursday, April 24, 2025</p></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 7:55 a.m.–8:00 a.m. PT</p><p class="session-title-link">Welcome Remarks by Summit Emcee</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/joseph-porcelli" class="no-underline"><img src="/assets/components/phpthumbof/cache/Joseph%20Porcelli%202.57240fdffce374b37d3299a6f52211c4.ee695becba761c04552fbd918deb9482.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/joseph-porcelli">Joseph Porcelli</a></strong><br>Global Public Agency Lead<br><strong>Nextdoor</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Nextdoor.454db32c50bad36c920ec824b8702604.99a479723a47c0f18d8d350cec976260.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT</p><p class="session-title-link">Balancing Fun and Professional Social Media Messaging</p><p><a class="button primary small" href="first-responders-2025/summit/agenda-at-a-glance/day-two/800-a.m.845-a.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-14893"><p>In today’s digital landscape, social media offers a unique opportunity for government agencies, particularly in the fire and law enforcement sectors, to engage with their communities in a relatable and educational way. This session will explore strategies for crafting social media posts that are both fun and professional, demonstrating how to effectively leverage current trends while maintaining the integrity of your agency. The best part? No lip-syncing or dancing will be required!</p> <p>Attendees will learn how to create content that resonates with a diverse audience, fosters community connection, and enhances the public’s perception of their departments.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li aria-level="1">Creative Engagement: Learn how to incorporate fun elements into messaging without compromising professionalism and that match your agency’s tone.</li> <li aria-level="1">Trend Utilization: Discover strategies for leveraging social media trends to broaden reach and appeal to diverse audiences.</li> <li aria-level="1">Trend Participation Guide: Not every trend will work for your audience. Learn when to engage or when to pass on a social media trend.</li> <li aria-level="1">Content Strategy: Develop a content plan that balances educational value with engaging storytelling to foster community connection.</li> </ul><p><a href="javascript:hideDescription('readmore-14893')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/rebecca-dauria" class="no-underline"><img src="/assets/components/phpthumbof/cache/Rebecca%20D%E2%80%99Auria%202023.fdca6df2d8a229fbe73631f01d752505.245d812383dabc7102ae06d2992de3aa.png" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/rebecca-dauria">Rebecca D'Auria</a></strong><br>Public Affairs Specialist<br><strong>Orange County Sheriff's Department</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Orange%20County%20Sheriff%27s%20Department.bc09548c693d77b80f981f97bea0ad56.be15428d7a573fa50e94bbd6f28a21b7.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 8:45 a.m.– 9:30 a.m. PT</p><h3 class="agenda-panel">Panel</h3><p class="session-title-link">"Ask Us Anything" Panel: How to Make the Most of Social Media With No Budget </p><p><a class="button primary small" href="first-responders-2025/summit/agenda-at-a-glance/day-two/845-a.m.-930-a.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-14894"><p>This panel of marketers is here to answer any and all of <strong>your</strong> questions in real time. This session will be "Ask Me Anything" style, so come prepared with anything you want them to answer related to the topic of "How to Make the Most of Social Media With No Budget!"</p><p><a href="javascript:hideDescription('readmore-14894')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/amanda-granit" class="no-underline"><img src="/assets/components/phpthumbof/cache/Amanda%20Granit.e5e852f18917b4ef245c30ce12d9b2ce.21d1b8865471dc991dfae70c35f65ffb.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/amanda-granit">Amanda Granit</a></strong><br>Chief Communications Officer<br><strong>Hillsborough County Sheriff's Office</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Hillsborough%20County%20Sheriff%27s%20Office%202.422a182f145b372ee0dd8e6f45737d93.9e8484efa11c70c23d32ae1bf0510254.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:30 a.m.– 9:45 a.m. PT</p><h3 class="agenda-panel">Panel</h3><p class="session-title-link">What You Need to Know About Nextdoor</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/joseph-porcelli" class="no-underline"><img src="/assets/components/phpthumbof/cache/Joseph%20Porcelli%202.57240fdffce374b37d3299a6f52211c4.ee695becba761c04552fbd918deb9482.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/joseph-porcelli">Joseph Porcelli</a></strong><br>Global Public Agency Lead<br><strong>Nextdoor</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Nextdoor.454db32c50bad36c920ec824b8702604.99a479723a47c0f18d8d350cec976260.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:00 a.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:00 a.m.–10:45 a.m. PT</p><h3 class="agenda-panel">Panel</h3><p class="session-title-link">Video Best Practices: Content Creation for Instagram Stories & Reels</p><div class="agenda-speaker-row"><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="width: 100%; float:none;"><a href="first-responders-2025/speakers/speaker/wendy-aguilar" class="no-underline"><img src="/assets/components/phpthumbof/cache/Wendy%20Aguilar%20new.794e006e0d704a709b11ea1cb41855a8.c088f5e191ac11ecf8c5e298cbd213a2.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong>MODERATOR<br><a href="first-responders-2025/speakers/speaker/wendy-aguilar">Wendy Aguilar</a></strong><br>Media and Communications Specialist<br><strong>Sacramento Fire Department</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;""><img src="/assets/components/phpthumbof/cache/sac_fire_dept.719853aa0090b940c9ebef13f5585945.d717324a2e8e1e446dd953081547761f.jpg" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="first-responders-2025/speakers/speaker/ronda-scholting" class="no-underline"><img src="/assets/components/phpthumbof/cache/rondascholting.87d36504449e8813ac669a59d5c31faf.5670f555dffb13f63f829715a9019669.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="first-responders-2025/speakers/speaker/ronda-scholting">Ronda Scholting</a></strong><br>Public Information Officer<br><strong>West Metro Fire Rescue</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/West%20Metro%20Fire%20Rescue.5311396d20723a2e1fecae80fee54602.1edeb5496cf8181cdb696933d93c5362.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="first-responders-2025/speakers/speaker/alaina-gertz" class="no-underline"><img src="/assets/components/phpthumbof/cache/Alaina%20Gertz%202.ff33facd68347ed3e7d4f85a6f094eac.111736625fbffb8c6a8c16d08a49ff84.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="first-responders-2025/speakers/speaker/alaina-gertz">Alaina Gertz</a></strong><br>Deputy Director of Communications<br><strong>Fairfax County Police Department</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Fairfax%20County%20Police%20Department.8334b05efe1e099067a435314c50b08e.64ba19ab5c97ff12da1f89b346165c48.png" style="background-color:#ffffff;"></div></div></div><div class="agenda-speaker"><div class="agenda-speaker-photo desaturate" style="float:none; text-align: center; width: 100%;"><a href="first-responders-2025/speakers/speaker/austin-mcdaniel" class="no-underline"><img src="/assets/components/phpthumbof/cache/Austin%20McDaniel.858476faf76c31cc4b955438a832701f.f62b5723c734263de70d226ef4d18c8c.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="width: 100%; display: block; margin: 0 auto;"><strong><a href="first-responders-2025/speakers/speaker/austin-mcdaniel">Austin McDaniel</a></strong><br>Communications Director<br><strong>Alaska State Troopers</strong><div class="agenda-speaker-logo" style="width: 100%; margin-top: 0;"><img src="/assets/components/phpthumbof/cache/Alaska%20State%20Troopers.fd74d7d39c06512f6215a7349fb7e87b.adcfb50ab73484ee5a4ae97749dd14eb.png" style="background-color:#ffffff;"></div></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 10:45 a.m.–11:30 a.m. PT</p><p class="session-title-link">Elevate Your Agency's Brand on X (Twitter)</p><p><a class="button primary small" href="first-responders-2025/summit/agenda-at-a-glance/day-two/1030-a.m.1115-a.m.-pt.html?headparentid=0" style="margin-top: 16px;"><span style="font-size: 90%; line-height: 100%;">READ MORE</span></a></p><div class="readmore-content collapsed" id="readmore-14897"><div>At the Lee County Sheriff’s Office, we have a presence on nearly all social media platforms, including X, formally known as Twitter. Social media is an important tool for releasing information to the public and the media quickly and efficiently. In the public relations field, it is important to know what content will allow you to excel within a specific media platform.  In this session, we will cover a variety of topics that will assist you with either creating or elevating your existing brand on X. We will touch on our own agencies' experience of navigating what methods work best for a social media platform like X. We plan to briefly mention other social media channels in order to compare and contrast content, and emphasize what information is suitable on X that will help the platform grow. Showcasing our approach to X will help viewers gain skills that will enhance their presence on this platform.</div> <p><strong>Key takeaways from this session:</strong></p> <ul> <li>Integrate specialty content that will help boost following.</li> <li> <div>Produce information concisely and effectively in real-time to engage national and local media outlets.</div> </li> <li> <div>Enhance engagement and following by interacting with the audience.</div> </li> <li> <div>Using the platform to its full potential, allowing you to engage the correct target audience.</div> </li> </ul><p><a href="javascript:hideDescription('readmore-14897')" class="readmore readmore-link">(Read Less)</a></p></div><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/jessie-santero" class="no-underline"><img src="/assets/components/phpthumbof/cache/Jessie%20Santero.d0baa4bc347cfbdb064ab06ed9de4d66.a12394bf9cd0106023ea0eb18ad38726.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/jessie-santero">Jessie Santero</a></strong><br>Public Information Officer<br><strong>Lee County Sheriff’s Office</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Lee%20County%20Sheriff%E2%80%99s%20Office.79519e5b14df3002511c31bc76bd0b10.3972d4243a204f3e791bb52565c6f98a.png" style="background-color:#ffffff;"></div></div><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/autumn-king" class="no-underline"><img src="/assets/components/phpthumbof/cache/Autumn%20King.49220ea5e9671c741c8f69e710c54ad1.9782692e582462cb19f4d2928f1620ee.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/autumn-king">Autumn King</a></strong><br>Public Information Officer<br><strong>Lee County Sheriff’s Office</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Lee%20County%20Sheriff%E2%80%99s%20Office.79519e5b14df3002511c31bc76bd0b10.3972d4243a204f3e791bb52565c6f98a.png" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 11:30 a.m.–12:00 p.m. PT</p><p class="session-title-link">Break</p></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:00 p.m.–12:45 p.m. PT</p><p class="session-title-link">Leveraging Social Media to Humanize Your Staff</p><div class="agenda-speaker-row"><div class="agenda-speaker" style="width: auto; padding: 0 18px;"><div class="agenda-speaker-photo desaturate" style="margin-right:20px;"><a href="first-responders-2025/speakers/speaker/ali-pardi" class="no-underline"><img src="/assets/components/phpthumbof/cache/Ali%20Pardi.e92016b88c91552b8de316d247222ea2.d81b81f5e3507c222dfd2fe3ac98d310.jpg" alt="speaker photo"></a></div><div class="agenda-speaker-info" style="text-align: left; float: left; max-width: 300px; padding-right: 14px;"><strong><a href="first-responders-2025/speakers/speaker/ali-pardi">Ali Pardi</a></strong><br>Deputy Communications Director<br><strong>Phoenix Fire Department</strong></div><div class="agenda-speaker-logo" style="display: inline-block; vertical-align: middle; border-left: 1px solid #ddd; padding-left:14px;"><img src="/assets/components/phpthumbof/cache/Phoenix%20Fire%20Department.ff2cde70ef2f71ec4285bb0774e5bbe0.1bfd6cfa883308f29c420cecfdaa6791.jpg" style="background-color:#ffffff;"></div></div></div></div></div><div class="agenda-row"><div class="agenda-col col-0 track colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 12:45 p.m.–1:30 p.m. PT</p><p class="session-title-link">How First Responder Agencies Can Leverage LinkedIn</p></div></div><div class="agenda-row"><div class="agenda-col col-0 none colwidth-100" style="width:100%; "><p class="agenda-time"><i class="fa fa-clock-o"></i> 1:30 p.m. PT</p><p class="session-title-link">Day Two Concludes</p></div></div></div> </div>  </div><script type="text/javascript"> function showDescription(bdiv) { $('#'+bdiv).removeClass('collapsed'); } function hideDescription(bdiv) { $('#'+bdiv).addClass('collapsed'); } </script> <script src="/assets/templates/digital-summit/js/activatables.js" type="text/javascript"></script> <script type="text/javascript"> activatables('page', ['page-2','page-1']); </script> <style media="screen"> .main-content .x-tab-strip-top { list-style: none; margin:0; padding: 0; display: inline-block; vertical-align: bottom; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; 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