Social Media Marketing Strategy for First Responders

<!DOCTYPE html> <html class="no-js"> <head>  <meta charset="utf-8"> <link rel="shortcut icon" href="assets/images/icons/globefavico.png" type="image/x-icon" /> <title>Social Media Marketing Strategy for First Responders</title> <meta name="description" content="Hear real-world case studies and inspiration led by public information officers by attending our social media marketing courses. Fuel your social media plan through strategic content creation, video, community engagement, crisis comms, and more."> <meta name="google-site-verification" content="teOZBCcjc6rRct2qTVmWyQZwEsMfsFrMnKxBiIJmWEQ" /> <base href="https://socialmediastrategiessummit.com/">  <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=device-width, initial-scale=1">  <meta property="og:locale" content="en_US"/> <meta property="og:site_name" content="Social Media Strategies Summit"/> <meta property="og:title" content="Speaker"/> <meta property="og:description" content=""/> <meta property="og:url" content="https://socialmediastrategiessummit.com/first-responders-2025/speakers/speaker/"/> <meta property="og:type" content="website"/> <meta property="og:image" content="https://socialmediastrategiessummit.com/assets/client_files/images/2023/M273 - Social Share Image.jpg"/>  <meta name="twitter:card" content="summary"> <meta name="twitter:url" content="https://socialmediastrategiessummit.com/first-responders-2025/speakers/speaker/"> <meta name="twitter:title" content="Speaker"> <meta name="twitter:description" content="Hear real-world case studies and inspiration led by public information officers by attending our social media marketing courses. Fuel your social media plan through strategic content creation, video, community engagement, crisis comms, and more."> <meta name="twitter:image" content="https://socialmediastrategiessummit.com/assets/client_files/images/2023/M273 - Social Share Image.jpg">  <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/css/bootstrap.min.css" integrity="sha384-BVYiiSIFeK1dGmJRAkycuHAHRg32OmUcww7on3RYdg4Va+PmSTsz/K68vbdEjh4u" crossorigin="anonymous">  <link rel="stylesheet" href="/assets/templates/smss/css/ionicons.min.css">  <link rel="stylesheet" href="/assets/templates/smss/css/owl.carousel.css"> <link rel="stylesheet" href="/assets/templates/smss/css/owl.theme.css"> <link rel="stylesheet" href="/assets/templates/smss/css/jquery.fancybox.css">  <link rel="stylesheet" href="/assets/templates/smss/css/main-2022.css?v=15"> <link rel="stylesheet" href="/assets/templates/smss/css/buttons-2022.css?v=11"> <link rel="stylesheet" href="/assets/templates/smss/css/agenda2022.css?v=11"> <link rel="stylesheet" href="/assets/templates/smss/css/social-likes_flat.css"> <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.4.0/css/font-awesome.min.css"> <link rel="stylesheet" href="/assets/templates/digital-summit/css/font-awesome.brands.css">  <link rel="stylesheet" href="/assets/templates/smss/css/responsive-2022.css?v=86">   <script src="/assets/templates/smss/js/vendor/modernizr-2.6.2.min.js"></script>  <script src="//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script>  <script src="/assets/templates/smss/js/owl.carousel.min.js" defer></script>  <script src="/assets/templates/smss/js/bootstrap.min.js"></script> <script src="/assets/templates/smss/js/social-likes.min.js"></script>  <script src="/assets/templates/smss/js/slider.js" defer></script> <script src="/assets/templates/smss/js/jquery.fancybox.js" defer></script>   <script> window.lpTag=window.lpTag||{};if(typeof window.lpTag._tagCount==='undefined'){window.lpTag={site:'71060744'||'',section:lpTag.section||'',autoStart:lpTag.autoStart===false?false:true,ovr:lpTag.ovr||{},_v:'1.6.0',_tagCount:1,protocol:'https:',events:{bind:function(app,ev,fn){lpTag.defer(function(){lpTag.events.bind(app,ev,fn);},0);},trigger:function(app,ev,json){lpTag.defer(function(){lpTag.events.trigger(app,ev,json);},1);}},defer:function(fn,fnType){if(fnType==0){this._defB=this._defB||[];this._defB.push(fn);}else if(fnType==1){this._defT=this._defT||[];this._defT.push(fn);}else{this._defL=this._defL||[];this._defL.push(fn);}},load:function(src,chr,id){var t=this;setTimeout(function(){t._load(src,chr,id);},0);},_load:function(src,chr,id){var url=src;if(!src){url=this.protocol+'//'+((this.ovr&&this.ovr.domain)?this.ovr.domain:'lptag.liveperson.net')+'/tag/tag.js?site='+this.site;}var s=document.createElement('script');s.setAttribute('charset',chr?chr:'UTF-8');if(id){s.setAttribute('id',id);}s.setAttribute('src',url);document.getElementsByTagName('head').item(0).appendChild(s);},init:function(){this._timing=this._timing||{};this._timing.start=(new Date()).getTime();var that=this;if(window.attachEvent){window.attachEvent('onload',function(){that._domReady('domReady');});}else{window.addEventListener('DOMContentLoaded',function(){that._domReady('contReady');},false);window.addEventListener('load',function(){that._domReady('domReady');},false);}if(typeof(window._lptStop)=='undefined'){this.load();}},start:function(){this.autoStart=true;},_domReady:function(n){if(!this.isDom){this.isDom=true;this.events.trigger('LPT','DOM_READY',{t:n});}this._timing[n]=(new Date()).getTime();},vars:lpTag.vars||[],dbs:lpTag.dbs||[],ctn:lpTag.ctn||[],sdes:lpTag.sdes||[],ev:lpTag.ev||[]};lpTag.init();}else{window.lpTag._tagCount+=1;} </script>  <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@id": "https://socialmediastrategiessummit.com/", "name": "Social Media Strategies Summit" } }, { "@type": "ListItem", "position": 2, "item": { "@id": "https://socialmediastrategiessummit.com/first-responders-2025/", "name": "First Responders April 2025" } }, { "@type": "ListItem", "position": 3, "item": { "@id": "https://socialmediastrategiessummit.com/first-responders-2025/speakers/", "name": "Speakers" } }, { "@type": "ListItem", "position": 4, "item": { "@id": "https://socialmediastrategiessummit.com/first-responders-2025/speakers/speaker/", "name": "Speaker" } } ] } </script> <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Corporation", "@id" : "https://gsmiweb.com", "legalName" : "Global Strategic Management Institute", "description" : "GSMI is a conference production company based in San Diego and San Francisco, with a footprint in over 100 countries.", "url" : "https://gsmiweb.com", "telephone" : "8884094418", "address" : { "@type" : "PostalAddress", "streetAddress" : "1501 India St. #103-60", "addressLocality" : "San Diego", "postalCode" : "92101", "addressCountry" : "United States" }, "logo" : "https://gsmiweb.com/assets/images/gsmi.png", "sameAs" : [ "https://www.facebook.com/GSMIweb/", "https://twitter.com/GSMIonline/", "https://www.linkedin.com/company/global-strategic-management-institute/", "https://www.youtube.com/user/gsmivideo" ] } </script> <style media="screen"> #call-to-action { background-color: #086fb7; } .section-title h1 { color: #176dbd; } h2, .section-title h2 { color: #176dbd; } .speaker-name a { color: #176dbd!important; } .hero h2 { color: #ffffff; } </style>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M3567K');</script>  <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit-firstrespondersapril2024"></script> </head> <body> <header> <div class="container">  <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-M3567K" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="top-bar" class="navbar-fixed-top animated-header"> <div class="container header-container"> <div class="navbar-header">  <button type="button" class="navbar-toggle" data-toggle="collapse" data-target=".navbar-collapse"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button>   <div class="navbar-brand" style=""> <a href="first-responders-2025/"><img src="assets/client_files/images/2025/smss-nav-first-responders-2025.png" alt="logo" id="header-logo" class="desktop-logo"></a> </div>  </div>  <nav class="navbar navbar-collapse navbar-expand-sm navbar-right"> <div class="main-menu"> <ul class="nav navbar-nav navbar-right"> <li class=" dropdown menu0"><a href="javascript:showMenu(0)"><span><i class="fa fa-angle-down"></i> Summit</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="first-responders-2025/summit/agenda-at-a-glance/">Agenda at a Glance</a></li> <li class="menu-item"><a href="first-responders-2025/summit/agenda-at-a-glance/#page=page-1">Pre-Summit Workshop</a></li> <li class="menu-item"><a href="first-responders-2025/summit/attendee-faq.html">Attendee FAQ</a></li> <li class="menu-item menu-highlight"><a href="first-responders-2025/summit/download-program.html">Download Program</a></li> </ul> </div> </li><li class=" dropdown menu1"><a href="javascript:showMenu(1)"><span><i class="fa fa-angle-down"></i> Sponsor</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="first-responders-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html">Become a Sponsor</a></li> <li class="menu-item"><a href="first-responders-2025/sponsor/partner-with-us.html">Become a Media Partner</a></li> </ul> </div> </li><li class=" dropdown menu2"><a href="javascript:showMenu(2)"><span><i class="fa fa-angle-down"></i> Speakers</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="first-responders-2025/speakers/presenting-thought-leaders/">Summit Speakers</a></li> <li class="menu-item"><a href="first-responders-2025/speakers/apply-to-speak.html">Apply to Speak</a></li> </ul> </div> </li><li><a href="first-responders-2025/pricing.html"><span>Pricing</span></a> </li><li class=" dropdown menu4"><a href="javascript:showMenu(4)"><span><i class="fa fa-angle-down"></i> Contact</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="first-responders-2025/contact/contact-us.html">Contact Us</a></li> <li class="menu-item"><a href="first-responders-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html">Sponsor</a></li> <li class="menu-item"><a href="first-responders-2025/speakers/apply-to-speak.html">Become a Speaker</a></li> </ul> </div> </li> </ul> </div> </nav>  </div> </div> <div class="header-inner" style="max-width:1280px; border-bottom: 0;"> <div class="speaker-page-photo-column"> <div style="text-align: center; width: 100%;"> <div style="width: 100%; margin: 0 auto;"><img src="/assets/components/phpthumbof/cache/rondascholting.87d36504449e8813ac669a59d5c31faf.4ad9317325c0a87e693821a2c94e7ba0.jpg" style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Ronda Scholting</h1> <span class="inner-sub">Public Information Officer<br>West Metro Fire Rescue</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/WestMetroFire" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.facebook.com/WestMetroFireRescue/ " target="_blank" class="no-underline"><i class="fab fa-facebook" style="color: var(--blue)"></i></a> <a href="https://www.instagram.com/westmetrofire" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> <a href="https://www.youtube.com/westmetrofire" target="_blank" class="no-underline"><i class="fab fa-youtube" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/West%20Metro%20Fire%20Rescue.5311396d20723a2e1fecae80fee54602.c8c3060f0c6490c71934da71df665dc9.png" style="max-height: 120px; width: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>An Emmy and Telly award-winning video storyteller, Ronda Scholting has over ten years of experience as a public information officer for West Metro Fire Rescue, headquartered in Lakewood, Colorado. She also deploys to large-scale fires and other disasters as a member of an incident management team.<span class="m_8013296050270236676gmail-apple-converted-space"> </span><u></u><u></u></p> <p>Her social media posts and videos have been viewed and shared by millions across several social media platforms. Her video can be seen on local, national, and international newscasts and news websites.<u></u><u></u></p> <p>In 2024, Ronda generated more than $162 million in earned media ad value for West Metro, with an audience of more than 14 billion.<u></u><u></u></p> <p>She started her communications career in television news, working for local stations as a reporter, anchor, and producer. She also freelanced for several networks, including CNN, FOX, CBS, and ABC.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Ronda Scholting’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 10:00 a.m.–10:45 a.m. PT — Thursday, April 24, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-two/9.html" >Panel: Video Best Practices: Content Creation for Instagram Stories & Reels</a></h3> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="first-responders-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#167f787079566579757f777a7b73727f77656264776273717f736565637b7b7f623875797b"><span class="__cf_email__" data-cfemail="1f767179705f6c707c767e73727a7b767e6c6b6d7e6b7a78767a6c6c6a7272766b317c7072">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="first-responders-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="first-responders-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>

CINXE.COM

Social Media Marketing Strategy for First Responders