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font-size:42px;">Wendy Aguilar</h1> <span class="inner-sub">Media and Communications Specialist<br>Sacramento Fire Department</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/WendyAguilarTV" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.facebook.com/wendyaguilartv" target="_blank" class="no-underline"><i class="fab fa-facebook" style="color: var(--blue)"></i></a> <a href="https://www.linkedin.com/in/wendy-aguilar-8236995a/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> <a href="https://www.instagram.com/wendyaguilartv/" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/sac_fire_dept.719853aa0090b940c9ebef13f5585945.2fc5cb53a61bd042317d74f471a4b616.jpg" style="max-height: 120px; width: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <div>Wendy Aguilar is a seasoned journalist turned award-winning communicator and public relations professional, celebrated for her innovative approach and creative storytelling. She has earned numerous accolades, including the 2023 "Communicator of the Year Award" from the California Association of Public Information Officials, the “Rising Influencer of the Year” by the Public Relations Society of America California Capital Chapter, and first place for "Best Social Media Account" in 2023 by the International Firefighters Association.</div> <div> </div> <div>Currently serving as the Media and Communications Specialist for the Sacramento Fire Department and co-founder of Second Alarm Communications Group, Wendy is a dynamic storyteller, a champion of diversity and inclusion, and a recognized industry leader.</div> <div>Wendy’s journey began in journalism, where she honed her skills as a television reporter, anchor, and producer for various networks, including ABC, CBS, CW, and Telemundo affiliates. Her reporting career took her across multiple states, from Arizona to Texas and back to California.</div> <div> </div> <div>In 2018, Wendy transitioned into public relations, initially as a communications specialist for a local school district, before joining the Sacramento Fire Department. Her groundbreaking social media campaigns, including the celebrated "What's for Lunch?" and “I AM SACRAMENTO FIRE” series, have redefined how public agencies connect with their audiences, offering captivating, behind-the-scenes insights into firehouse life and fostering strong community engagement.</div> <div> </div> <div>In 2021, Wendy launched the Sacramento Fire Department’s TikTok account, which has since grown to over 123,000 followers and accumulated more than 2.3 million likes, with several videos reaching viral status. She also took the department's Instagram account from 23,000 followers to over 134,000, making it the department's largest social media platform. By pivoting her strategy to focus on Reels and video content, Wendy combines informative, fun, and creative storytelling that resonates with audiences, building a solid and engaged following for the department.</div> <div> </div> <div>Bilingual in English and Spanish and currently learning Italian, Wendy brings a multilingual approach to her work, allowing her to connect authentically with diverse communities. Her journey from journalism to public relations demonstrates the power of storytelling in fostering understanding, resilience, and unity across communities.</div> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Wendy Aguilar’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 10:00 a.m.–10:45 a.m. PT — Thursday, April 24, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-two/9.html" >Panel: Video Best Practices: Content Creation for Instagram Stories & Reels</a></h3> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="first-responders-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#cca5a2aaa38cbfa3afa5ada0a1a9a8a5adbfb8beadb8a9aba5a9bfbfb9a1a1a5b8e2afa3a1"><span class="__cf_email__" data-cfemail="71181f171e31021e1218101d1c141518100205031005141618140202041c1c18055f121e1c">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="first-responders-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="first-responders-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>