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Social Media Marketing Strategy for First Responders

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class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">David Cuerpo</h1> <span class="inner-sub">Senior Communications Specialist & PIO<br>Seattle Fire Department</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/SeattleFire" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="http://facebook.com/seattlefire" target="_blank" class="no-underline"><i class="fab fa-facebook" style="color: var(--blue)"></i></a> <a href="https://www.instagram.com/seattle_fire/?hl=en" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Seattle%20Fire%20Department.9f110a90420df1c5d4c9d29dd0758006.e4bc63cd42d5a9392553601f1cb93129.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>David Cuerpo joined the Seattle Fire Department in 2019, as a Communications Specialist and Public Information Officer. As the Communications Specialist, David works closely with public educators on planning and producing safety messaging for the department&rsquo;s website, blog and social media channels. In the role of Public Information Officer, he responds on-scene to significant incidents to conduct on-camera interviews with media as well as inform impacted communities of potential hazards or evacuations while providing updates on Twitter.&nbsp;</p> <p>David holds a BA in Marketing from Seattle University. Prior to joining Seattle Fire, he was a Communications Specialist for Sharp HealthCare in San Diego, CA. There, he successfully implemented a new social media strategy of sharing stories featuring patients persevering through serious illnesses or highlighting the care, compassion and expertise the hospital&rsquo;s medical staff provide. Before that, David was a Media Producer for Expedia where he created photo, video and written content to promote new products for travel destinations.&nbsp;</p> <p>David utilizes his decade worth of professional photo, video, web and social media experience toward enhancing the Seattle Fire Department&rsquo;s reach and engagement on Facebook, Instagram,&nbsp;NextDoor&nbsp;and Twitter. All for the purpose on measurably improving outreach, recruitment and education.&nbsp;</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">David Cuerpo’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:30 a.m. PT — Wednesday, April 23, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-one/945-a.m.1030-a.m.-pt.html" >Panel: Leveraging Social Media During a Critical Incident</a></h3> <p>During a crisis or critical incident, social media is a valuable tool for quickly getting critical information to the right people. This panel will walk through best practices to ensure your team is equipped with the right protocols to help you support your community during a critical incident through coordinated, collaborative communications on your social channels.&nbsp;</p> <p><strong>Discussion topics include:</strong></p> <ul> <li aria-level="1">What your agency can do now to prepare for a critical incident</li> <li aria-level="1">What can be done with little resources and manpower to prepare and manage a critical incident</li> <li aria-level="1">When to resume normal messaging after a critical incident</li> <li aria-level="1">Deciding who will manage communications, where and when they will happen, and how they will be monitored</li> <li aria-level="1">Understanding what your community expects from you during an event</li> <li aria-level="1">Examples of what NOT to do</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="first-responders-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div> <!-- Footer Section Start --> <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#0e676068614e7d616d676f62636b6a676f7d7a7c6f7a6b69676b7d7d7b6363677a206d6163"><span class="__cf_email__" data-cfemail="ee87808881ae9d818d878f82838b8a878f9d9a9c8f9a8b89878b9d9d9b8383879ac08d8183">[email&#160;protected]</span></a> </div> </div> </div> </footer> <!-- /#footer --> <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="first-responders-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="first-responders-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script> <!-- Unity UTM Capture - turn on jquery in template--> <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script> <!-- END Unity UTM Capture--> <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>

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