Privacy Waarborg

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aria-label="breadcrumb"><ol class="breadcrumb" itemscope itemtype="https://schema.org/BreadcrumbList"><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="https://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl" href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Privacy Waarborg</span><meta itemprop="position" content="2"></li></ol></nav> </div> <h1 class="is-style-ddma mb-4">Privacy Waarborg</h1> <p class="lead">De kans is groot dat je persoonsgegevens inzet voor marketingdoeleinden. Betrouwbare organisaties doen dat op zorgvuldige, transparante wijze, in lijn met de privacyregels. Het DDMA Privacy Waarborg biedt een interne privacy- en security check waarmee organisaties consumenten en partners kunnen laten zien dat zij privacy respecteren en zorgvuldig en transparant omgaan met persoonsgegevens. </p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2022/01/Privacy-DDMA-1-scaled.jpg) center/cover no-repeat;"></div> </div> </div> </div> </div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"></div> <h2 class="wp-block-heading is-style-ddma">Behaal het privacy waarborg in 4 stappen:</h2> <p>Let op: alleen DDMA-leden komen in aanmerking voor het Privacy Waarborg. Neem voor meer informatie over het lidmaatschap contact op via <a href="mailto:membership@ddma.nl">membership@ddma.nl</a>.</p> <div class="yard-blocks-collapse-list yard-blocks-collapse" id="accordion-13267bbb-755e-448d-ae31-b2a3eca010e0"> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-b36b4d83-0b83-4f33-8db9-e793bc791f13" aria-expanded="false" aria-controls="collapse-b36b4d83-0b83-4f33-8db9-e793bc791f13"> 1. Dien een aanmeldingsverzoek in </button> </div><div class="collapse " id="collapse-b36b4d83-0b83-4f33-8db9-e793bc791f13" data-parent="#accordion-13267bbb-755e-448d-ae31-b2a3eca010e0"><div class="yard-blocks-collapse-item__body"> <p>Doe een verzoek tot aanmelding via het aanmeldingsformulier. Dan neemt een van onze legal counsels zo snel mogelijk contact met je op om het traject op te starten.</p> <p>Let op: als er via persoonlijk contact al een aanmelding is gedaan, kun je deze stap overslaan.</p> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/ddma-privacy-waarborg/">Verzoek indienen</a></div> </div></div></div> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-a399e12d-c83e-4d63-ba7a-23838b8cd4ff" aria-expanded="false" aria-controls="collapse-a399e12d-c83e-4d63-ba7a-23838b8cd4ff"> 2. Doorloop de zelf-audit I: De Privacy Check </button> </div><div class="collapse " id="collapse-a399e12d-c83e-4d63-ba7a-23838b8cd4ff" data-parent="#accordion-13267bbb-755e-448d-ae31-b2a3eca010e0"><div class="yard-blocks-collapse-item__body"> <p>De Privacy Check toetst organisaties op de volgende uitgangspunten:<em> Duidelijkheid, maatschappelijk, verantwoord datagebruik, autonomie </em>en <em>durf</em>. Onder ieder uitgangspunt hangen een aantal belangrijke pijlers:</p> <p><strong>Duidelijkheid</strong> over datagebruik betreft twee belangrijke pijlers:</p> <ul class="wp-block-list"> <li>Openheid: We zijn transparant over welke data we verzamelen, wat we ermee doen en waarom</li> <li>Begrijpelijkheid: We communiceren in heldere en begrijpelijke taal</li> </ul> <p><strong>Maatschappelijk verantwoord datagebruik</strong> betreft vier belangrijke pijlers:</p> <ul class="wp-block-list"> <li>Zorgvuldigheid: We zorgen dat de data van klanten actueel en op orde zijn</li> <li>Deskundigheid: We hebben de kennis en vaardigheden voor verantwoord datagebruik</li> <li>Ketenverantwoordelijkheid: We werken alleen samen met partners die goed met data omgaan</li> <li>Aanspreekbaarheid: We zijn aanspreekbaar op wat we doen, ook op fouten</li> </ul> <p><strong>Autonomie</strong> betreft 茅茅n belangrijke pijler:</p> <ul class="wp-block-list"> <li>Grip: We geven klanten de controle over de date die we van ze hebben</li> </ul> <p><strong>Durf</strong> betreft 茅茅n belangrijke pijler:</p> <ul class="wp-block-list"> <li>Wenselijkheid: We vragen klanten hoe ze willen dat we met hun data omgaan en of we hieraan voldoen</li> </ul> <p></p> </div></div></div> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-bfdb39a2-a389-42cc-8b71-284773b9d9e7" aria-expanded="false" aria-controls="collapse-bfdb39a2-a389-42cc-8b71-284773b9d9e7"> 3. Doorloop de zelf-audit II De Security Check </button> </div><div class="collapse " id="collapse-bfdb39a2-a389-42cc-8b71-284773b9d9e7" data-parent="#accordion-13267bbb-755e-448d-ae31-b2a3eca010e0"><div class="yard-blocks-collapse-item__body"> <p>Met de Security Check wordt gecontroleerd of en hoe databeveiliging op organisatorisch niveau belegd is. De Security Check bestaat onder andere uit de volgende onderdelen:</p> <ul class="wp-block-list"> <li>Is er sprake van good governance?</li> <li>Hoe zijn de operationele processen ingericht?</li> <li>Hoe is de toegang van medewerkers en autorisaties geregeld?</li> <li>Is de organisatie ISO-gecertificeerd?</li> </ul> <p>Op basis van deze zelf-audit bepaalt <a href="http://Het Compliance Comit茅">het Compliance Comit茅</a> of jouw organisatie het DDMA Privacy Waarborg mag voeren. Deelnemers krijgen, naast een bericht over de accreditatie, ook een uitgebreid rapport met concrete aanbevelingen voor het verbeteren van marketingprocessen.</p> <p>Heb je vragen over de zelf-audit, neem dan contact op via <a href="mailto:secretaris@privacywaarborg.nl">secretaris@privacywaarborg.nl</a> of 020-4528413.</p> </div></div></div> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-25927834-80ba-4e1d-bbe7-d7b2c4f52d49" aria-expanded="false" aria-controls="collapse-25927834-80ba-4e1d-bbe7-d7b2c4f52d49"> 4. Beoordeling </button> </div><div class="collapse " id="collapse-25927834-80ba-4e1d-bbe7-d7b2c4f52d49" data-parent="#accordion-13267bbb-755e-448d-ae31-b2a3eca010e0"><div class="yard-blocks-collapse-item__body"> <p>Aan de hand van de Privacy en Security Checks beoordeelt <a href="https://ddma.nl/het-compliance-comite/" data-type="link" data-id="https://ddma.nl/het-compliance-comite/">het Compliance Comit茅</a>聽of je organisatie de bepalingen uit de Algemene Verordening Gegevensbescherming (AVG) en de Telecommunicatiewet voldoende borgt in hun marketingprocessen en de basisprincipes voor een eerlijke en zorgvuldige verwerking van persoonsgegevens toepast.</p> <p>Binnen twee maanden ontvang je een rapport met het resultaat en eventuele aanbevelingen.</p> <ul class="wp-block-list"> <li>Heb je het Privacy Waarborg gehaald? Gefeliciteerd, dan ontvang je naast een rapport het DDMA Privacy Waarborg-certificaat en de benodigde communicatiematerialen waarmee je kan laten zien dat jij de verwerking van persoonsgegevens op een verantwoorde manier uitvoert.</li> <li>Heb je het Privacy Waarborg niet gehaald? Dan ontvang je een uitgebreid rapport met aanbevelingen ten aanzien van de datasecurity en privacy binnen jouw organisatie. Als je deze aanbevingen hebt opgevolgd kun je opnieuw een aanmeldingsverzoek indienen.</li> </ul> </div></div></div> </div> <p>Bekijk meer informatie over het indienen van een aanmeldingsverzoek voor het DDMA Privacy Waarborg, de voorwaarden en het Compliance Comit茅 de ‘Regeling Compliance Comit茅.’</p> <div class="download | container"> <div class="download-wrapper | position-relative bg-alabaster p-3 p-md-4"> <h3 class="download-title | mb-4 pr-5 mr-2"> Regeling Compliance Comit茅 </h3> <span class="download-icon | bg-white rounded-circle d-flex align-items-center justify-content-center"> <svg fill="#3a414a" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512"><path d="M352 144c0-44.2 35.8-80 80-80s80 35.8 80 80v48c0 17.7 14.3 32 32 32s32-14.3 32-32V144C576 64.5 511.5 0 432 0S288 64.5 288 144v48H64c-35.3 0-64 28.7-64 64V448c0 35.3 28.7 64 64 64H384c35.3 0 64-28.7 64-64V256c0-35.3-28.7-64-64-64H352V144z"/></svg> </span> <a class="download-btn | btn btn-secondary" title="Regeling Compliance Comit茅" href="https://ddma.nl/download/35034/?tmstv=1743803655" rel="nofollow"> Download <span class="small">(3,40 MB)</span> </a> </div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid banner--dark-gray mb-lg-7 mb-md-7 mb-5 remove-container-padding"><div class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma">Wat zijn de voordelen?</h2> <p>Organisaties die het DDMA Privacy Waarborg voeren krijgen:</p> <ul class="wp-block-list"> <li>Duidelijk inzicht in compliance van je marketingactiviteiten</li> <li>Een uitgebreid rapport met aanbevelingen ten aanzien van privacy, security & ethiek om de bedrijfsprocessen te verbeteren – ongeacht of je het Privacy Waarborg haalt of niet</li> <li>Een betrouwbare uitstraling richting huidige en toekomstige partijen om mee samen te werken.</li> </ul> <p>Let op: het Privacy Waarborg biedt daarmee geen garantie dat organisaties de regels op het gebied van de bescherming van persoonsgegevens volledig naleven of dat hun activiteiten passen binnen de privacywetgeving. Het Compliance Comit茅 beoordeelt aanvragen op basis van de aangeleverde informatie voor het voeren van het Privacy Waarborg en doet geen uitspraak over de juridische onderbouwing van de activiteiten (dat is aan de organisatie zelf), behalve als deze activiteiten duidelijk in strijd zijn met de wet of algemeen erkende maatschappelijke normen. Het Privacy Waarborg is een indicatie dat processen goed zijn opgezet en dat er aandacht is voor privacy.</p> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div style="background-image:url(https://ddma.nl/wp-content/uploads/2022/01/Privacy-DDMA-scaled.jpeg)" class="column"></div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <blockquote class="wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow"> <p><em>We zijn ontzettend blij met het keurmerk. Privacy en security zit in het DNA van KPN. We gaan dan ook zorgvuldig met klantgegevens om. Dit keurmerk helpt onze klanten begrijpen dat wij de juiste maatregelen nemen om hun data goed te beveiligen. Iedere uitleg en bevestiging helpt daarbij.</em></p> <cite>KPN</cite></blockquote> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><em>De check kijkt naar de beveiliging van je marketingdatabase, zowel online als offline, van ingang tot uitgang. De uitkomst geeft je inzicht en verschaft een mooie momentopname van waar je als organisatie staat en wat je kan verbeteren</em>.</p> <cite>Air Miles</cite></blockquote> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row flex-align-center-left"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column is-style-card"><div style="background-color:#dae1e6" class="mt-0 mr-0 mb-n2 pt-4 pr-4 pb-4 pl-4 column"> <h3 class="wp-block-heading is-style-default">Ben je als consument op zoek naar informatie over het Privacy Waarborg?</h3> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/privacy-waarborg-consumenten/">Bekijk de consumentenpagina</a></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading" id="DDMA-Commissie-Privacy-Waarborg">Het Compliance Comit茅</h2> <p>De accreditatie voor het Privacy Waarborg is in handen van het Compliance Comit茅. Het Comit茅 besluit over de toekenning, afkeuring en intrekking van het Privacy Waarborg, alsmede over de verlenging van het Privacy Waarborg. Het Compliance Comit茅 draagt leden voor bij het bestuur van DDMA, welke de leden vervolgens bij voldoende kwalificatie kan benoemen. Het Compliance Comit茅 heeft (op dit moment) vijf leden en 茅茅n secretaris:</p> <div class="yard-blocks-list-posts yard-blocks-list-posts--persons | container px-0"> <div class="row"> <div class="column | col-xl-3 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person card--person-large | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2023/02/Wilbert-Tomesen.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Wilbert Tomesen (Voorzitter) </h3> <div class="card-label mb-3"> Voorzitter van het Huis voor Klokkenluiders </div> <div class="card-icons | d-flex align-items-center mt-auto"> </div> </div> </div> </div> <div class="column | col-xl-3 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person card--person-large | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2023/02/Rachel-Marbus.png) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Rachel Marbus </h3> <div class="card-label mb-3"> Chief Privacy Officer bij TU Delft </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/rachelmarbus/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-3 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person card--person-large | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2021/07/Guda-van-Noort-DDMA.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Guda van Noort </h3> <div class="card-label mb-3"> Hoogleraar Persuasion & New Media Technologies bij ASCoR, Universiteit van Amsterdam </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/gvannoort/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> <div class="yard-blocks-list-posts yard-blocks-list-posts--persons | container px-0"> <div class="row"> <div class="column | col-xl-3 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person card--person-large | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2023/02/Jeroen-Prinse-768x768.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Jeroen Prinse </h3> <div class="card-label mb-3"> Information Security Officer & Security Architect bij het NCSC </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/jprinse/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-3 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person card--person-large | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2023/02/Gea-Zantinge-768x768.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Gea Zantinge </h3> <div class="card-label mb-3"> Zakelijk directeur bij Het Concertgebouw </div> <div class="card-icons | d-flex align-items-center mt-auto"> </div> </div> </div> </div> <div class="column | col-xl-3 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person card--person-large | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2023/02/Annechien-Sloots.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Annechien Sloots (Secretaris) </h3> <div class="card-label mb-3"> Oprichter Privacycoaches </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/annechiensloots/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div></div> </div></div></div> </main> <div class="newsletter-container | container"> <div class="newsletter p-4 p-lg-5 bg-secondary my-7"> <div class="row"> <div class="col-md-6"> <div class="newsletter-column"> <h2 class="is-style-ddma text-primary mb-4">Op de hoogte blijven?</h2> <a href="/aanmelden-nieuwsbrief/" class="btn-arrow | btn btn-primary">Meld je aan voor onze nieuwsbrief</a> </div> </div> <div class="col-md-6"> <div class="seperator pt-4 pt-md-0 pl-md-5 pr-md-6 pb-md-3 h-100"> <h2 class="is-style-ddma text-primary mb-4">Meer weten?</h2> <div class="is-style-arrow | d-flex align-items-center flex-wrap justify-content-between"> <a href="/over-ons/wie-we-zijn/" class="wp-block-button__link has-white-background-color"> Dit bieden wij </a> <a href="/word-lid/" class="wp-block-button__link has-white-background-color"> Word lid </a> 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