Leer alles over Artificial Intelligence (AI)

<!DOCTYPE html> <html lang="nl-NL"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <link rel="manifest" href="https://ddma.nl/manifest.webmanifest"> <meta name="theme-color" content="#ffff00" /> <link rel="profile" href="http://gmpg.org/xfn/11"> <script> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag("consent", "default", { ad_user_data: "denied", ad_personalization: "denied", ad_storage: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", security_storage: "granted", wait_for_update: 500, }); gtag("set", "ads_data_redaction", true); </script> <script type="text/javascript" id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="10d01c05-c5f4-4d3f-99b8-30f22657bf25" async ></script> <title>Leer alles over Artificial Intelligence (AI)</title> <meta name="dlm-version" content="4.9.14"><link rel="alternate" type="application/rss+xml" title="DDMA » Feed" href="https://ddma.nl/feed/"> <meta name="dc.title" content="Leer alles over Artificial Intelligence (AI)"> <meta name="dc.description" content="Zo zet je AI in voor je marketingactiviteiten | Kennis en content over ChatGPT, Large Language Models, Machine Learning, Algoritmes"> <meta name="dc.relation" content="https://ddma.nl/marketing/artificial-intelligence/"> <meta name="dc.source" content="https://ddma.nl/"> <meta name="dc.language" content="nl_NL"> <meta name="description" content="Zo zet je AI in voor je marketingactiviteiten | Kennis en content over ChatGPT, Large Language Models, Machine Learning, Algoritmes"> <meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"> <link rel="canonical" href="https://ddma.nl/marketing/artificial-intelligence/"> <meta property="og:url" content="https://ddma.nl/marketing/artificial-intelligence/"> <meta property="og:site_name" content="DDMA"> <meta property="og:locale" content="nl_NL"> <meta property="og:type" content="article"> <meta property="og:title" content="Leer alles over Artificial Intelligence (AI)"> <meta property="og:description" content="Zo zet je AI in voor je marketingactiviteiten | Kennis en content over ChatGPT, Large Language Models, Machine Learning, Algoritmes"> <meta property="og:image" content="https://ddma.nl/wp-content/uploads/2021/08/AI-DDMA-scaled.jpeg"> <meta property="og:image:secure_url" content="https://ddma.nl/wp-content/uploads/2021/08/AI-DDMA-scaled.jpeg"> <meta property="og:image:width" content="2560"> <meta property="og:image:height" content="1707"> <meta name="twitter:card" content="summary"> <meta name="twitter:title" content="Leer alles over Artificial Intelligence (AI)"> <meta name="twitter:description" content="Zo zet je AI in voor je marketingactiviteiten | Kennis en content over ChatGPT, Large Language Models, Machine Learning, Algoritmes"> <meta name="twitter:image" content="https://ddma.nl/wp-content/uploads/2021/08/AI-DDMA-1024x683.jpeg"> <link rel="alternate" type="text/calendar" title="DDMA » iCal Feed" href="https://ddma.nl/events/?ical=1" /> <link rel='stylesheet' id='wp-block-library-css' href='https://ddma.nl/wp-includes/css/dist/block-library/style.min.css' type='text/css' media='all' /> <style id='wp-sites-monitor-sites-monitor-style-inline-css' type='text/css'> .wpsm-label { display: flex; align-items: center; justify-content: center; border-radius: 0.25rem; padding-left: 0.25rem; padding-right: 0.25rem; padding-top: 0.125rem; padding-bottom: 0.125rem; --tw-text-opacity: 1; color: rgb(82 82 82 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-green { --tw-bg-opacity: 1; background-color: rgb(187 247 208 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-orange { --tw-bg-opacity: 1; background-color: rgb(254 215 170 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(124 45 18 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-desc { font-size: 0.75rem; line-height: 1rem } .wpsm-detail-item { margin-bottom: 2rem; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" } .wpsm-detail-item-bar { margin-bottom: 0.75rem; display: flex; align-items: center; justify-content: space-between } .wpsm-detail-item-title { margin: 0px; font-size: 1.125rem; line-height: 1.75rem; font-weight: 600 } .wpsm-detail-item-status { display: flex } .wpsm-detail-item-status-button { cursor: pointer; border-width: 0px; background-color: transparent; padding: 0px } .wpsm-detail-item-body { border-radius: 0.375rem; --tw-bg-opacity: 1; background-color: rgb(255 255 255 / var(--tw-bg-opacity)); padding: 1rem; font-size: 0.875rem; line-height: 1.25rem; --tw-shadow: 0 1px 3px 0 rgb(0 0 0 / 0.1), 0 1px 2px -1px rgb(0 0 0 / 0.1); --tw-shadow-colored: 0 1px 3px 0 var(--tw-shadow-color), 0 1px 2px -1px var(--tw-shadow-color); box-shadow: var(--tw-ring-offset-shadow, 0 0 #0000), var(--tw-ring-shadow, 0 0 #0000), var(--tw-shadow) } .wpsm-detail-item-body p { margin-top: 0px; margin-bottom: 0.75rem } .wpsm-detail-item-body > *:last-child { margin-bottom: 0px } /* Detail: General component */ .wpsm-detail-item-general { display: table; width: 100%; table-layout: fixed; border-collapse: collapse; padding: 0px } .wpsm-detail-item-general-row { border-width: 0px; border-bottom-width: 1px; border-style: solid; --tw-border-opacity: 1; border-color: rgb(229 229 229 / var(--tw-border-opacity)) } .wpsm-detail-item-general-row:first-child td { padding-top: 0px } .wpsm-detail-item-general-row:last-child { border-width: 0px } .wpsm-detail-item-general-row:last-child td { padding-bottom: 0px } .wpsm-detail-item-general-label { text-align: left } .wpsm-detail-item-general-link { text-decoration-line: underline; text-underline-offset: 2px } .wpsm-detail-item-general-link:hover { text-decoration-line: none } .wpsm-detail-item-general td { padding-top: 0.5rem; padding-bottom: 0.5rem; text-align: left } .wpsm-detail-item-general-collection { margin: 0px; list-style-type: none } .wpsm-detail-item-general-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.25rem * var(--tw-space-x-reverse)); margin-left: calc(0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-general-collection { padding: 0px } .wpsm-detail-item-general-collection li { display: inline-block } /* Detail: Plugins component */ .wpsm-detail-item-plugins { width: 100% } .wpsm-detail-item-plugins-row { margin-bottom: 0.125rem; display: grid; gap: 1rem; padding-top: 0.5rem; padding-bottom: 0.5rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 0.875rem; line-height: 1.25rem } @media (min-width: 768px) { .wpsm-detail-item-plugins-row { grid-template-columns: repeat(4, minmax(0, 1fr)) } } .wpsm-detail-item-plugins-row:first-child { display: none; padding-top: 0px } @media (min-width: 768px) { .wpsm-detail-item-plugins-row:first-child { display: grid } } .wpsm-detail-item-plugins-row-red { background-image: linear-gradient(to right, var(--tw-gradient-stops)); --tw-gradient-from: #fee2e2; --tw-gradient-to: rgb(254 226 226 / 0); --tw-gradient-stops: var(--tw-gradient-from), var(--tw-gradient-to); --tw-gradient-to: #fef2f2; --tw-text-opacity: 1; color: rgb(127 29 29 / var(--tw-text-opacity)) } .wpsm-detail-item-plugins-row-green { background-image: linear-gradient(to right, var(--tw-gradient-stops)); --tw-gradient-from: #dcfce7; --tw-gradient-to: rgb(220 252 231 / 0); --tw-gradient-stops: var(--tw-gradient-from), var(--tw-gradient-to); --tw-gradient-to: #f0fdf4; --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } /* Detail: Directory Sizes component */ .wpsm-detail-item-ds { display: table; width: 100%; table-layout: fixed; border-collapse: collapse; padding: 0px } .wpsm-detail-item-ds-row { border-width: 0px; border-bottom-width: 1px; border-style: solid; --tw-border-opacity: 1; border-color: rgb(229 229 229 / var(--tw-border-opacity)) } .wpsm-detail-item-ds-row:first-child td { padding-top: 0px } .wpsm-detail-item-ds-row:last-child { border-width: 0px } .wpsm-detail-item-ds-row:last-child td { padding-bottom: 0px } .wpsm-detail-item-ds-label { display: flex; align-items: center } .wpsm-detail-item-ds-label > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.5rem * var(--tw-space-x-reverse)); margin-left: calc(0.5rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-ds td { padding-top: 0.5rem; padding-bottom: 0.5rem; text-align: left } /* Detail: Insights component */ .wpsm-detail-item-insights { display: flex; align-items: center } .wpsm-detail-item-insights > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.5rem * var(--tw-space-x-reverse)); margin-left: calc(0.5rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-insights-link { cursor: pointer; border-radius: 0.375rem; border-width: 2px; border-style: solid; --tw-border-opacity: 1; border-color: rgb(82 82 82 / var(--tw-border-opacity)); background-color: transparent; padding-top: 0.5rem; padding-bottom: 0.5rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 0.75rem; line-height: 1rem; font-weight: 600; --tw-text-opacity: 1; color: rgb(0 0 0 / var(--tw-text-opacity)); text-decoration-line: none } .wpsm-detail-item-insights-link:hover { --tw-border-opacity: 1; border-color: rgb(0 0 0 / var(--tw-border-opacity)); --tw-bg-opacity: 1; background-color: rgb(0 0 0 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(255 255 255 / var(--tw-text-opacity)); text-decoration-line: none } </style> <style id='wp-sites-monitor-sites-monitor-list-style-inline-css' type='text/css'> .wpsm-main-loader { display: flex; align-items: center; justify-content: center } .wpsm-main-loader svg { margin-top: 0px } .wpsm-table-container { margin-bottom: 0.75rem; overflow-x: auto; border-radius: 0.375rem; --tw-bg-opacity: 1; background-color: rgb(255 255 255 / var(--tw-bg-opacity)); --tw-shadow: 0 1px 3px 0 rgb(0 0 0 / 0.1), 0 1px 2px -1px rgb(0 0 0 / 0.1); --tw-shadow-colored: 0 1px 3px 0 var(--tw-shadow-color), 0 1px 2px -1px var(--tw-shadow-color); box-shadow: var(--tw-ring-offset-shadow, 0 0 #0000), var(--tw-ring-shadow, 0 0 #0000), var(--tw-shadow) } .wpsm-table { margin-top: 0px !important; margin-bottom: 0px !important; width: 100%; border-collapse: collapse; padding: 0px; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" } .wpsm-table .wpsm-table-head { border-width: 0px; font-size: 1rem; line-height: 1.5rem; font-weight: 600 } .wpsm-table .wpsm-table-head th { padding: 0.75rem; text-align: left; font-weight: 600; --tw-text-opacity: 1; color: rgb(23 23 23 / var(--tw-text-opacity)) } .wpsm-table .wpsm-table-head-label { display: flex; cursor: default; -webkit-user-select: none; -moz-user-select: none; user-select: none; align-items: center; justify-content: space-between } .wpsm-table .wpsm-table-head-label > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.25rem * var(--tw-space-x-reverse)); margin-left: calc(0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-table .wpsm-table-head-label { border-width: 0px; background-color: transparent; padding: 0px; font-weight: 600 } .wpsm-table .wpsm-table-head-label-clickable { cursor: pointer } .wpsm-table .wpsm-table-head-label svg { margin: 0px } .wpsm-table .wpsm-table-head-label span { display: flex; align-items: center; justify-content: flex-start } .wpsm-table .wpsm-table-body { font-size: 0.875rem; line-height: 1.25rem } .wpsm-table .wpsm-table-body tr { border-width: 0px } .wpsm-table .wpsm-table-body tr:nth-child(odd) { --tw-bg-opacity: 1; background-color: rgb(250 250 250 / var(--tw-bg-opacity)) } .wpsm-table .wpsm-table-body td { min-width: 165px; padding: 0.75rem; text-align: left } .wpsm-table .wpsm-table-link { --tw-text-opacity: 1; color: rgb(0 0 0 / var(--tw-text-opacity)); text-decoration-line: none } .wpsm-table .wpsm-table-link:hover { text-decoration-line: underline } .wpsm-table .wpsm-table-label-collection { margin: 0px; list-style-type: none } .wpsm-table .wpsm-table-label-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.25rem * var(--tw-space-x-reverse)); margin-left: calc(0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-table .wpsm-table-label-collection { padding: 0px } .wpsm-table .wpsm-table-label-collection li { margin: 0px; display: inline-block; padding: 0px } .wpsm-table .wpsm-table-badge-collection { margin: 0px; list-style-type: none } .wpsm-table .wpsm-table-badge-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(-0.25rem * var(--tw-space-x-reverse)); margin-left: calc(-0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-table .wpsm-table-badge-collection { padding: 0px } .wpsm-table .wpsm-table-badge-collection li { margin: 0px; display: inline-block; padding: 0px } .wpsm-badge { display: flex; height: 1.5rem; width: 1.5rem; align-items: center; justify-content: center; border-radius: 9999px; --tw-bg-opacity: 1; background-color: rgb(187 247 208 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } .wpsm-badge.wpsm-badge-blue { --tw-bg-opacity: 1; background-color: rgb(191 219 254 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(30 58 138 / var(--tw-text-opacity)) } .wpsm-badge.wpsm-badge-red { --tw-bg-opacity: 1; background-color: rgb(254 202 202 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(127 29 29 / var(--tw-text-opacity)) } .wpsm-label { display: flex; align-items: center; justify-content: center; border-radius: 0.25rem; padding-left: 0.25rem; padding-right: 0.25rem; padding-top: 0.125rem; padding-bottom: 0.125rem; --tw-text-opacity: 1; color: rgb(82 82 82 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-green { --tw-bg-opacity: 1; background-color: rgb(187 247 208 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-orange { --tw-bg-opacity: 1; background-color: rgb(254 215 170 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(124 45 18 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-desc { font-size: 0.75rem; line-height: 1rem } .wpsm-paging { margin-top: 1.5rem; display: flex; width: 100%; justify-content: space-between } .wpsm-paging-prev, .wpsm-paging-next { cursor: pointer; border-radius: 0.25rem; border-style: none; --tw-bg-opacity: 1; background-color: rgb(0 0 0 / var(--tw-bg-opacity)); padding-top: 0.375rem; padding-bottom: 0.375rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: rgb(255 255 255 / var(--tw-text-opacity)) } .wpsm-paging-prev:hover, .wpsm-paging-next:hover { --tw-bg-opacity: 1; background-color: rgb(64 64 64 / var(--tw-bg-opacity)) } .wpsm-paging-prev:disabled, .wpsm-paging-next:disabled { visibility: hidden } .wpsm-search { margin-bottom: 1.5rem; border-radius: 0.375rem; border-width: 0px; padding-top: 0.5rem; padding-bottom: 0.5rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 1rem; line-height: 1.5rem; --tw-shadow: 0 1px 3px 0 rgb(0 0 0 / 0.1), 0 1px 2px -1px rgb(0 0 0 / 0.1); --tw-shadow-colored: 0 1px 3px 0 var(--tw-shadow-color), 0 1px 2px -1px var(--tw-shadow-color); box-shadow: var(--tw-ring-offset-shadow, 0 0 #0000), var(--tw-ring-shadow, 0 0 #0000), var(--tw-shadow) } .wpsm-search:focus { outline: 2px solid transparent; outline-offset: 2px; --tw-ring-offset-shadow: var(--tw-ring-inset) 0 0 0 var(--tw-ring-offset-width) var(--tw-ring-offset-color); --tw-ring-shadow: var(--tw-ring-inset) 0 0 0 calc(2px + var(--tw-ring-offset-width)) var(--tw-ring-color); box-shadow: var(--tw-ring-offset-shadow), var(--tw-ring-shadow), var(--tw-shadow, 0 0 #0000); --tw-ring-opacity: 1; --tw-ring-color: rgb(4 120 87 / var(--tw-ring-opacity)) } </style> <style id='wpseopress-local-business-style-inline-css' type='text/css'> span.wp-block-wpseopress-local-business-field{margin-right:8px} </style> <link rel='stylesheet' id='yard-blocks-core-css-css' href='https://ddma.nl/wp-content/plugins/yard-blocks/build/yard-blocks-core.css' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #fff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--primary: #ffff00;--wp--preset--color--secondary: #3a414a;--wp--preset--color--tertiary: #dae1e6;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='esg-plugin-settings-css' href='https://ddma.nl/wp-content/plugins/wp-essential-grid/public/assets/css/settings.css?ver=3.0.16' type='text/css' media='all' /> <link rel='stylesheet' id='tp-fontello-css' href='https://ddma.nl/wp-content/plugins/wp-essential-grid/public/assets/font/fontello/css/fontello.css?ver=3.0.16' type='text/css' media='all' /> <link rel='stylesheet' id='yard-popup-styles-css' href='https://ddma.nl/wp-content/plugins/yard-popups/resources/build/index.css' type='text/css' media='all' /> <link rel='stylesheet' id='searchwp-forms-css' href='https://ddma.nl/wp-content/plugins/searchwp/assets/css/frontend/search-forms.css?ver=4.3.16' type='text/css' media='all' /> <script type="text/javascript" src="https://ddma.nl/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script>  <style id="custom-logo-css" type="text/css"> .site-title, .site-description { position: absolute; clip: rect(1px, 1px, 1px, 1px); } </style> <meta name="tec-api-version" content="v1"><meta name="tec-api-origin" content="https://ddma.nl"><link rel="alternate" href="https://ddma.nl/wp-json/tribe/events/v1/" /><link rel="stylesheet" href="https://ddma.nl/wp-content/themes/theme-fusion/assets/dist/build//frontend.css?ver=3ad49e76f10b4ac44d9d" media="all"><link rel="preconnect" href="https://kit.fontawesome.com" crossorigin><script defer src="https://kit.fontawesome.com/3a0780555e.js" crossorigin="anonymous"></script><link rel="preconnect" href="https://fonts.googleapis.com"><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Bitter:wght@300&display=swap"><style>.breadcrumb {list-style:none;margin:0;padding-inline-start:0;}.breadcrumb li {margin:0;display:inline-block;position:relative;}.breadcrumb li::after{content:'';margin-left:5px;margin-right:5px;}.breadcrumb li:last-child::after{display:none}</style><link rel="icon" href="https://ddma.nl/wp-content/uploads/2022/02/cropped-1_DDMAfavicon-32x32.jpg" sizes="32x32" /> <link rel="icon" href="https://ddma.nl/wp-content/uploads/2022/02/cropped-1_DDMAfavicon-192x192.jpg" sizes="192x192" /> <link rel="apple-touch-icon" href="https://ddma.nl/wp-content/uploads/2022/02/cropped-1_DDMAfavicon-180x180.jpg" /> <meta name="msapplication-TileImage" content="https://ddma.nl/wp-content/uploads/2022/02/cropped-1_DDMAfavicon-270x270.jpg" />  <script> (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://load.sst.ddma.nl/gpxujssx.js?st=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'KRC2CXL'); </script>  </head> <body class="yard-themes-template-default single single-yard-themes postid-2401 tribe-no-js yard-blocks-frontend yard-themes page-artificial-intelligence">  <noscript> <iframe src="https://load.sst.ddma.nl/ns.html?id=GTM-KRC2CXL" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <a class="btn btn-primary btn-focus" href="#main">Spring naar content</a> <div id="page"> <div id="js-nav" class="nav | position-fixed w-100"> <nav class="topbar | d-none d-lg-flex bg-alabaster w-100" aria-label="secundaire navigatie"> <div class="container d-flex align-items-center justify-content-end"> <form class="searchbar__form | align-items-center d-flex position-relative" method="get" action="https://ddma.nl/"> <input class="searchbar__input | form-control" id="searchbar" name="s" placeholder="Waar kunnen wij je mee helpen?" aria-label="Zoekveld" value="" type="text" /> <button class="searchbar__btn--submit | bg-transparent border-0" aria-label="Zoeken" type="submit"> <i class="fal fa-search" aria-hidden="true"></i> </button> </form> <a class="btn btn-primary" href="/word-lid">Word lid</a> <a class="btn btn-tertiary" href="https://ddma.nl/inloggen">Inloggen</a> <a class="btn" href="/en" aria-label="English"><img class="topbar__flag" src="https://ddma.nl/wp-content/themes/theme-fusion/assets/img/flag-en.png" alt="Engelse vlag" /></a> </div> </nav> <div id="js-navbar" class="navbar navbar-expand-lg | border-bottom w-100" role="navigation"> <div class="navbar-container | container d-lg-flex py-3 py-lg-0"> <div class="site-branding-ddma-20 d-flex flex-column mr-4"> <a href="https://ddma.nl"> <img alt="Logo DDMA" class="site-branding-ddma-20__logo" src="https://ddma.nl/wp-content/themes/theme-fusion/assets/img/logo.svg"> <img alt="20" class="site-branding-ddma-20__20" src="https://ddma.nl/wp-content/themes/theme-fusion/assets/img/ddma-20.svg"> </a> </div> <div class="searchbar-container | d-lg-none ml-auto mr-4"> <button class="searchbar__btn--open | bg-transparent border-0 pb-1" aria-label="Open zoekbalk"> <i class="far fa-search" aria-hidden="true"></i> </button> <div class="searchbar searchbar--closed | align-items-center bg-white d-flex justify-content-center"> <form class="searchbar__form | align-items-center d-flex position-relative" method="get" action="https://ddma.nl/"> <input class="searchbar__input | form-control" id="searchbar" name="s" placeholder="Waar kunnen wij je mee helpen?" aria-label="Zoekveld" value="" type="text" /> <button class="searchbar__btn--submit | bg-transparent border-0" aria-label="Zoeken" type="submit"> <i class="fal fa-search" aria-hidden="true"></i> </button> </form> </div> </div> <ul class="list-unstyled mb-0 d-none d-lg-block ml-auto"> <li id="js-menu-toggler" class="menu-toggler is-active" aria-label="Open Thema's menu" aria-expanded="false"> <button class="font-weight-light bg-transparent border-0" aria-label="Open Thema's menu">Thema's</button> <ul id="js-menu" class="menu | d-none d-lg-block list-unstyled mb-0"> <div class="container h-100 d-flex"> <div class="row | h-100 w-100 flex-column flex-md-row align-items-center py-4"> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/artificial-intelligence/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 is-active"> <span class="marketing-item-acronym is-style-ddma | mr-3">A</span> <span class="marketing-item-text">Artificial Intelligence</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/conversational-ai/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">C</span> <span class="marketing-item-text">Conversational AI</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/creative/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">C</span> <span class="marketing-item-text">Creative</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/data-decisions-engagement/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">D</span> <span class="marketing-item-text">Data, Decisions & Engagement</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/digital-analytics/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">D</span> <span class="marketing-item-text">Digital Analytics</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/email/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">E</span> <span class="marketing-item-text">E-mail</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/experimentation-optimisation/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">E</span> <span class="marketing-item-text">Experimentation & Optimisation</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/fieldmarketing/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">F</span> <span class="marketing-item-text">Fieldmarketing</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/fondsenwerving/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">F</span> <span class="marketing-item-text">Fondsenwerving</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/influencermarketing/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">I</span> <span class="marketing-item-text">Influencermarketing</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/marketingteam-van-de-toekomst/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">M</span> <span class="marketing-item-text">Marketingteam van de toekomst</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/post/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">P</span> <span class="marketing-item-text">Post</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/search/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">S</span> <span class="marketing-item-text">Search</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/social-media/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">S</span> <span class="marketing-item-text">Social media</span> </a> </div> <div class="col-lg-4 col-xl-3"> <a href="https://ddma.nl/marketing/telemarketing/" class="marketing-item | font-weight-bold d-flex align-items-center py-3 py-md-4 "> <span class="marketing-item-acronym is-style-ddma | mr-3">T</span> <span class="marketing-item-text">Telemarketing</span> </a> </div> </div> </div> </ul> </li> </ul> <button class="navbar-toggler order-1" data-toggle="collapse" data-target="#navbarContent" aria-controls="navbarContent" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> <span class="navbar-toggler__menu-text | align-self-center">Menu</span> </button> <div class="collapse navbar-collapse | justify-content-between order-2 pt-3 pt-lg-0" id="navbarContent"> <nav aria-label="primaire navigatie" id="site-navigation"> <div class="menu-menu-container"><ul id="menu-menu" class="navbar-nav justify-content-end pb-5 pb-lg-0"><li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-1000000" class="d-lg-none current-menu-item menu-item menu-item-type- menu-item-object- menu-item-has-children dropdown active nav-item"><a title="Thema's" href="#" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false" class="dropdown-toggle nav-link" id="menu-item-dropdown-1000000">Thema’s</a> <ul class="dropdown-menu" aria-labelledby="menu-item-dropdown-1000000" role="menu"> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000101" class="current-menu-item menu-item menu-item-type- menu-item-object- active nav-item"><a title="Artificial Intelligence" href="https://ddma.nl/marketing/artificial-intelligence/" class="dropdown-item">Artificial Intelligence</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000102" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Conversational AI" href="https://ddma.nl/marketing/conversational-ai/" class="dropdown-item">Conversational AI</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000103" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Creative" href="https://ddma.nl/marketing/creative/" class="dropdown-item">Creative</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000104" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Data, Decisions & Engagement" href="https://ddma.nl/marketing/data-decisions-engagement/" class="dropdown-item">Data, Decisions & Engagement</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000105" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Digital Analytics" href="https://ddma.nl/marketing/digital-analytics/" class="dropdown-item">Digital Analytics</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000106" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="E-mail" href="https://ddma.nl/marketing/email/" class="dropdown-item">E-mail</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000107" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Experimentation & Optimisation" href="https://ddma.nl/marketing/experimentation-optimisation/" class="dropdown-item">Experimentation & Optimisation</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000108" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Fieldmarketing" href="https://ddma.nl/marketing/fieldmarketing/" class="dropdown-item">Fieldmarketing</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000109" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Fondsenwerving" href="https://ddma.nl/marketing/fondsenwerving/" class="dropdown-item">Fondsenwerving</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000110" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Influencermarketing" href="https://ddma.nl/marketing/influencermarketing/" class="dropdown-item">Influencermarketing</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000111" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Marketingteam van de toekomst" href="https://ddma.nl/marketing/marketingteam-van-de-toekomst/" class="dropdown-item">Marketingteam van de toekomst</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000112" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Post" href="https://ddma.nl/marketing/post/" class="dropdown-item">Post</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000113" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Search" href="https://ddma.nl/marketing/search/" class="dropdown-item">Search</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000114" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Social media" href="https://ddma.nl/marketing/social-media/" class="dropdown-item">Social media</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-2000115" class="menu-item menu-item-type- menu-item-object- nav-item"><a title="Telemarketing" href="https://ddma.nl/marketing/telemarketing/" class="dropdown-item">Telemarketing</a></li> </ul> </li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-174" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children dropdown nav-item"><a title="Legal" href="#" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false" class="dropdown-toggle nav-link" id="menu-item-dropdown-174">Legal</a> <ul class="dropdown-menu" aria-labelledby="menu-item-dropdown-174" role="menu"> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-175" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Regels en thema’s" href="https://ddma.nl/legal/wetgeving/" class="dropdown-item">Regels en thema’s</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-625" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Legal Helpdesk" href="https://ddma.nl/legal/legal-helpdesk/" class="dropdown-item">Legal Helpdesk</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-193" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Data-ethiek" href="https://ddma.nl/data-ethiek/" class="dropdown-item">Data-ethiek</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-177" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Educatie" href="https://ddma.nl/legal/educatie/" class="dropdown-item">Educatie</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-176" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Documentatie" href="https://ddma.nl/legal/documentatie/" class="dropdown-item">Documentatie</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-178" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Privacy Waarborg" href="https://ddma.nl/privacy-waarborg/" class="dropdown-item">Privacy Waarborg</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-34881" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Balanstoets Telemarketing" href="https://ddma.nl/commissie-balanstoets-telemarketing/" class="dropdown-item">Balanstoets Telemarketing</a></li> </ul> </li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-40326" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Research & Insights" href="https://ddma.nl/research-insights/" class="nav-link">Research & Insights</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-36" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Kennisbank" href="https://ddma.nl/kennisbank/" class="nav-link">Kennisbank</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-83" class="menu-item menu-item-type-post_type_archive menu-item-object-tribe_events nav-item"><a title="Events" href="https://ddma.nl/events/" class="nav-link">Events</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-40" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Contact" href="https://ddma.nl/contact/" class="nav-link">Contact</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-44" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children dropdown nav-item"><a title="Over ons" href="#" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false" class="dropdown-toggle nav-link" id="menu-item-dropdown-44">Over ons</a> <ul class="dropdown-menu" aria-labelledby="menu-item-dropdown-44" role="menu"> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-179" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Wie we zijn" href="https://ddma.nl/over-ons/wie-we-zijn/" class="dropdown-item">Wie we zijn</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-180" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Standpunten" href="https://ddma.nl/over-ons/standpunten/" class="dropdown-item">Standpunten</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-188" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Lidmaatschap" href="https://ddma.nl/word-lid/" class="dropdown-item">Lidmaatschap</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-7729" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Sponsoring" href="https://ddma.nl/sponsoring/" class="dropdown-item">Sponsoring</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-68" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Onze leden" href="https://ddma.nl/over-ons/onze-leden/" class="dropdown-item">Onze leden</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-181" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Bestuur en team" href="https://ddma.nl/over-ons/bestuur-en-team/" class="dropdown-item">Bestuur en team</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-182" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Community" href="https://ddma.nl/over-ons/community/" class="dropdown-item">Community</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-34578" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Vertrouwenspersoon" href="https://ddma.nl/over-ons/vertrouwenspersoon/" class="dropdown-item">Vertrouwenspersoon</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-34830" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Compliance Comité" href="https://ddma.nl/het-compliance-comite/" class="dropdown-item">Compliance Comité</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-183" class="menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Vacatures" href="https://ddma.nl/over-ons/vacatures/" class="dropdown-item">Vacatures</a></li> </ul> </li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-1353" class="d-lg-none menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="Word lid" href="https://ddma.nl/word-lid/" class="nav-link">Word lid</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-51732" class="d-lg-none menu-item menu-item-type-custom menu-item-object-custom nav-item"><a title="Inloggen" href="/inloggen/" class="nav-link">Inloggen</a></li> <li itemscope="itemscope" itemtype="https://www.schema.org/SiteNavigationElement" id="menu-item-14020" class="d-lg-none menu-item menu-item-type-post_type menu-item-object-page nav-item"><a title="English" href="https://ddma.nl/en/" class="nav-link">English</a></li> </ul></div> </nav> </div> </div> </div> </div> <div class="page-content"> <main id="main" class="page-main"> <div class="banner banner--right mb-5 mb-lg-6"> <div class="container"> <div class="row"> <div class="col-lg-8"> <div class="pb-5 pt-3 pb-lg-7 pt-lg-4"> <div class="mb-3 mb-lg-4"> <nav aria-label="breadcrumb"><ol class="breadcrumb" itemscope itemtype="https://schema.org/BreadcrumbList"><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="http://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl" href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="http://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl/marketing/" href="https://ddma.nl/marketing/"><span itemprop="name">Marketing</span></a><meta itemprop="position" content="2"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Artificial Intelligence</span><meta itemprop="position" content="3"></li></ol></nav> </div> <h1 class="is-style-ddma mb-4">Artificial Intelligence</h1> <p class="lead">DDMA is van mening dat een ethische, verantwoorde benadering van AI organisaties én klanten veel kan opleveren. Om dit te bereiken richt onze Commissie AI zich op het delen van kennis en gaat daarbij het gesprek aan met beleidsmakers en experts uit het bedrijfsleven, met als doel meer draagvlak te creëren voor het gebruik van algoritmes en machine learning.</p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2021/08/AI-DDMA-scaled.jpeg) center/cover no-repeat;"></div> </div> </div> </div> </div> <div class="container yard-blocks-grid"><div class=""><div class="row flex-align-top-left"> <div class="col-lg-4 col-md-6 col-sm-12 col-12 yard-blocks-grid-column"><div style="background-color:#dae1e6" class="pt-4 pb-2 pl-4 column"> <h2 class="wp-block-heading is-style-ddma">inhoud</h2> <ol class="wp-block-list"> <li style="font-size:16px"><a href="#Wat-is-artificial-intelligence" data-type="internal" data-id="#Wat-is-artificial-intelligence">Wat is Artificial Intelligence (AI)</a></li> <li style="font-size:16px"><a href="#artikelen">Artikelen</a></li> <li style="font-size:16px"><a href="#veelgestelde-vragen">Veelgestelde vragen</a></li> <li style="font-size:16px"><a href="#commissie-ai">DDMA Commissie AI</a></li> </ol> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <div class="yard-blocks-spacer yard-blocks-spacer-size-4"></div> <h2 class="wp-block-heading is-style-ddma" id="Wat-is-artificial-intelligence">Wat is artificial intelligence?</h2> <p>Om duidelijk voor ogen te hebben op welk vakgebied onze Commissie AI zich richt, is enige uitleg over wat AI precies is noodzakelijk. Binnen het vakgebied maken we namelijk onderscheid tussen Generative AI en AI die zich richt op automatisering.</p> <h3 class="wp-block-heading">Generative AI</h3> <p>Generative AI, een recent opgekomen tak van kunstmatige intelligentie, draait om creativiteit en het genereren van nieuwe inhoud zoals tekst, afbeeldingen en muziek. Dit type AI-tools, zoals ChatGPT, gaan verder dan geprogrammeerde instructies en heeft het vermogen om autonoom inhoud te produceren die (ogenschijnlijk) vaak verrassend origineel is. Denk aan schilderijen gemaakt door AI, of zelfs aan het schrijven van complexe verhalen. Generative AI is op dit moment hét onderwerp binnen de marketingwereld. Volgens de een is het een technologie met verbluffende mogelijkheden. Anderen vrezen juist of hun banen in de toekomst nog wel bestaan.</p> <h3 class="wp-block-heading">AI gericht op automatisering</h3> <p>Aan de andere kant hebben we AI die zich richt op automatisering en machine learning. Dit type AI is gericht op het verbeteren van taken en processen door het analyseren van gegevens, het ontdekken van patronen en het nemen van beslissingen op basis van die inzichten. Het doel is om menselijke tussenkomst te verminderen en efficiëntie te verhogen. Denk aan chatbots die klantvragen afhandelen, geautomatiseerde productieprocessen of zelfs voorspellende analyses om toekomstige trends te identificeren.</p> <p>In essentie draait het verschil tussen generative AI en AI voor automatisering en machine learning om creativiteit versus efficiëntie. Generative AI daagt de grenzen van menselijke creativiteit uit, terwijl AI voor automatisering en machine learning streeft naar slimmere en effectievere manieren om taken uit te voeren. Beide benaderingen hebben hun eigen waarde en toepassingsgebieden in de wereld van kunstmatige intelligentie.</p> </div></div> </div></div></div> <div class="container-fluid yard-blocks-grid banner--gray mb-lg-7 mb-md-7 mb-5"><div class="container"><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-big">In-company Workshop Generative AI</h2> <p>Creatie is met de opkomst van Generative AI en applicaties als ChatGPT en Dall-E helemaal op z’n kop gezet. Zeker binnen het marketing- en communicatievak worden iedere dag nieuwe tools gelanceerd die je creatiever, efficiënter, succesvoller en innovatiever beloven te maken. Als je in al dit geweld het overzicht een beetje kwijt bent geraakt en je team te druk is om alles zelf te proberen, dan is de In-company Workshop Generative AI iets voor jou. Dit is dé kans om de (on)mogelijkheden van deze technologie te ontdekken, helemaal afgestemd op de behoeften van jouw organisatie.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/in-company-workshop-generative-ai-voor-marketeers/">Lees meer</a></div> </div> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div style="background-image:url(https://ddma.nl/wp-content/uploads/2023/06/12-inzichten-over-de-invloed-van-ChatGPT-en-andere-AI-tools-op-het-search-landschap.jpg)" class="column"></div></div> </div></div></div> <div class="container yard-blocks-grid bg-alabaster mb-lg-7 mb-md-7 mb-5 pt-md-4 pt-3 pr-md-5 pr-3 pb-md-4 pb-3 pl-md-5 pl-3"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="artikelen">Artikelen</h2> <div class="yard-blocks-list-posts yard-blocks-list-posts--five-articles | container px-0"> <div class="row"> <div class="column col col-12 col-sm-6 col-lg-4 mb-2 mb-md-3"> <div class="card card--default card--full-mobile mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/09/X-klein-768x651.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-09-17" class="date date-- card-date"> 17 september 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/x-onder-vuur-mogelijk-onrechtmatig-gebruik-van-persoonsgegevens-voor-ai-training/">X onder vuur: mogelijk onrechtmatig gebruik van persoonsgegevens voor AI-training</a> </h3> </div> </div> </div> <div class="column col col-12 col-sm-6 col-lg-4 mb-2 mb-md-3"> <div class="card card--default card--full-mobile mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/08/Shall-we-not-talk-about-AI-for-once-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-08-29" class="date date-- card-date"> 29 augustus 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/shall-we-not-talk-about-ai-for-once/">Shall we not talk about AI for once? Likely your data set is not ready for it. Just not yet.</a> </h3> </div> </div> </div> <div class="column col col-12 col-lg-4 | d-flex flex-column justify-content-between"> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/08/De-impact-van-Generative-Search-op-SEA-en-SEO-Zo-bereid-jij-je-optimaal-voor-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="05-08-2024" class="date date-- card-date"> 5 augustus 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/de-impact-van-generative-search-op-sea-en-seo-zo-bereid-jij-je-optimaal-voor/">De impact van Generative Search op SEA en SEO: Zo bereid jij je optimaal voor</a> </h3> </div> </div> </div> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/07/De-AI-Act-treedt-binnenkort-in-werking-Een-blik-vooruit-op-verantwoord-en-innovatief-gebruik-van-AI-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="24-07-2024" class="date date-- card-date"> 24 juli 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/de-ai-act-treedt-binnenkort-in-werking-een-blik-vooruit-op-verantwoord-en-innovatief-gebruik-van-ai/">De AI Act is van kracht: Een blik vooruit op verantwoord en innovatief gebruik van AI</a> </h3> </div> </div> </div> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2023/10/DDMA_Decision_Breakfast_2023-27-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="28-06-2024" class="date date-- card-date"> 28 juni 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/het-organiseren-van-ai-hoe-kom-je-uit-de-speelfase-de-belangrijkste-inzichten-uit-het-eerste-ddma-decision-makers-breakfast-van-2024/">Het organiseren van AI: hoe kom je uit de speelfase? – de belangrijkste inzichten uit het eerste DDMA Decision Makers Breakfast van 2024 </a> </h3> </div> </div> </div> </div> </div> </div> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/kennisbank/?_themes=artificial-intelligence">Naar de kennisbank</a></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p> </p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="veelgestelde-vragen">Veelgestelde vragen Over AI</h2> <div class="yard-blocks-collapse-list yard-blocks-collapse" id="accordion-9080c53a-c1bd-4fbd-8785-4c92e91f50eb"> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-fd26ddac-cd5f-43f2-ae3e-831e4307e389" aria-expanded="false" aria-controls="collapse-fd26ddac-cd5f-43f2-ae3e-831e4307e389"> Wat is AI en waarom is het belangrijk voor marketeers? </button> </div><div class="collapse " id="collapse-fd26ddac-cd5f-43f2-ae3e-831e4307e389" data-parent="#accordion-9080c53a-c1bd-4fbd-8785-4c92e91f50eb"><div class="yard-blocks-collapse-item__body"> <p>AI verwijst naar de ontwikkeling van systemen die in staat zijn om taken uit te voeren waar normaal gesproken mensen voor nodig zijn. Zoals hierboven uitgelegd kan dit gaan om het automatiseren van processen, maar ook om creatieve activiteiten als tekstgeneratie.</p> <p>In de marketingwereld draait alles om het begrijpen van consumentengedrag en het effectief overbrengen van de juiste boodschap op het juiste moment. AI vergroot dit vermogen door inzichten te bieden op basis van data, klantinteracties te verbeteren en creatieve grenzen te verleggen. Met AI kunnen marketeers hun strategieën verfijnen, hun ROI verbeteren en uiteindelijk een meer gepersonaliseerde en boeiende ervaring voor hun doelgroep creëren. Het is duidelijk dat AI niet langer slechts een technologische trend is, maar een cruciale factor voor succes in de moderne marketingwereld.</p> </div></div></div> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-a7096b2c-2b32-4abd-b7dd-0825af89cbde" aria-expanded="false" aria-controls="collapse-a7096b2c-2b32-4abd-b7dd-0825af89cbde"> Hoe kan DDMA mij helpen met mijn eigen inzet van AI </button> </div><div class="collapse " id="collapse-a7096b2c-2b32-4abd-b7dd-0825af89cbde" data-parent="#accordion-9080c53a-c1bd-4fbd-8785-4c92e91f50eb"><div class="yard-blocks-collapse-item__body"> <p>DDMA biedt wat betreft AI een verscheidenheid aan activiteiten om organisaties te helpen om AI op een vruchtbare en duurzame manier in te zetten.</p> <ol class="wp-block-list"> <li><strong>Kennisuitwisseling bij evenementen</strong>: DDMA organiseert diverse evenementen, workshops en webinars om de laatste ontwikkelingen en meest effectieve benaderingen binnen AI te delen. Zo organiseerden we onlangs een speciale workshop over hoe je als marketeer verschillende Generative AI-tools kon inzetten voor marketingactiviteiten.</li> <li><strong>Een uitgebreid netwerk</strong>: Als lid van DDMA heb je de mogelijkheid om in contact te komen met andere professionals binnen het domein van AI. Hierdoor ontstaan kansen voor samenwerking, het delen van gedachten en het opbouwen van waardevolle zakelijke relaties.</li> <li><strong>Richtlijnen en naleving van regelgeving</strong>: DDMA biedt richtlijnen en optimale werkwijzen met betrekking tot ethische en wettelijke praktijken binnen marketing. Dit is van bijzonder belang binnen het AI-domein, met de steeds dichterbij komende AI Act, een pakket aan regelgeving die de inzet van AI moet gaan reguleren. Leden kunnen bovendien gebruikmaken van ons juridisch team voor vragen.</li> <li><strong>Toegang tot bronnen en hulpmiddelen</strong>: DDMA biedt toegang tot artikelen, whitepapers, onderzoeken en gereedschappen die relevant zijn voor de inzet van AI.</li> <li><strong>Belangenbehartiging en vertegenwoordiging</strong>: DDMA behartigt de belangen van haar leden bij cruciale vraagstukken binnen de marketingsector. Dit omvat ook de betrokkenheid bij het aansnijden van relevante aangelegenheden bij wetgevers en andere stakeholders, ook met betrekking tot AI.</li> </ol> <p>Kortom, DDMA biedt viel kennis, informatie en ondersteuning voor organisaties die actief zijn binnen het AI-vakgebied. Let wel: veel van onze diensten zijn uitsluitend beschikbaar voor leden. <a href="https://ddma.nl/word-lid/">Lees hier meer over het DDMA-lidmaatschap</a>.</p> </div></div></div> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-0bb558c3-4931-4d30-a4e9-186e5bd67ec7" aria-expanded="false" aria-controls="collapse-0bb558c3-4931-4d30-a4e9-186e5bd67ec7"> Kan ik AI-tools als ChatGPT op een veilige en compliant manier inzetten? </button> </div><div class="collapse " id="collapse-0bb558c3-4931-4d30-a4e9-186e5bd67ec7" data-parent="#accordion-9080c53a-c1bd-4fbd-8785-4c92e91f50eb"><div class="yard-blocks-collapse-item__body"> <p>Het gebruik van generatieve AI-systemen zoals ChatGPT is niet alleen voor organisaties relatief nieuw, maar ook voor de wetgever en toezichthouders. Daarom is op dit moment nog niet helemaal duidelijk of gebruik volledig compliant en veilig ingericht kan worden. Maar er zijn wel 4 aspecten waar je rekening mee kunt houden als je dergelijk systemen gaat inzetten in jouw organisatie:</p> <ol class="wp-block-list"> <li>Houd rekening met de <a href="https://ddma.nl/legal/wetgeving/ai-act/" data-type="link" data-id="https://ddma.nl/legal/wetgeving/ai-act/">AI Act</a></li> <li>Breng in kaart hoe AI verweven is in jouw organisatie? Welke rol speelt het?</li> <li>Begrijp en respecteer de Algemene Verordening Gegevensbescherming (AVG)</li> <li>Streef naar een verantwoorde en ethische inzet van AI. Kijk dus verder dan alleen wetgeving.</li> </ol> </div></div></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p> </p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="commissie-ai">DDMA Commissie AI</h2> </div></div> </div></div></div> <div class="container yard-blocks-grid mb-lg-7 mb-md-7 mb-5"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"><div class="yard-blocks-list-posts yard-blocks-list-posts--persons | container px-0"> <div class="row"> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2020/03/Alexander-Oude-Elferink-AI-768x768.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Alexander Oude Elferink </h3> <div class="card-label mb-3"> Senior Data Scientist | Odido </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/alexanderoudeelferink/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2021/09/Rokesh-Jankie.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Rokesh Jankie </h3> <div class="card-label mb-3"> Google Cloud Sales Engineering Manager | Google Cloud </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/rjankie/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2023/07/Tekla-de-Veer-1.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Tekla de Veer </h3> <div class="card-label mb-3"> Teamlead Data Science | Dept Agency </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/tekladeveer/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2021/08/Dirk-de-Raaff-AI-768x768.jpeg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Dirk de Raaff </h3> <div class="card-label mb-3"> Head of Quantitative Marketing | KLM </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/dirkderaaff/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2021/08/Victor-Eekhof.png) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Victor Eekhof </h3> <div class="card-label mb-3"> Co-Founder en CTO | Studio Vi </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/victoreekhof/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2024/04/Eelco-van-Kuik-Commissie-AI-1-768x768.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Eelco van Kuik </h3> <div class="card-label mb-3"> Managing Partner | Onesecondbefore </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/eelco-van-kuik-80152/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/over-ons/commissies/word-commissielid/">Sluit je aan bij deze commissie</a></div> </div> </div></div> </div></div></div> </main> <div class="newsletter-container | container"> <div class="newsletter p-4 p-lg-5 bg-secondary my-7"> <div class="row"> <div class="col-md-6"> <div class="newsletter-column"> <h2 class="is-style-ddma text-primary mb-4">Op de hoogte blijven?</h2> <a href="/aanmelden-nieuwsbrief/" class="btn-arrow | btn btn-primary">Meld je aan voor onze nieuwsbrief</a> </div> </div> <div class="col-md-6"> <div class="seperator pt-4 pt-md-0 pl-md-5 pr-md-6 pb-md-3 h-100"> <h2 class="is-style-ddma text-primary mb-4">Meer weten?</h2> <div class="is-style-arrow | d-flex align-items-center flex-wrap justify-content-between"> <a href="/over-ons/wie-we-zijn/" class="wp-block-button__link has-white-background-color"> Dit bieden wij </a> <a href="/word-lid/" class="wp-block-button__link has-white-background-color"> Word lid </a> </div> </div> </div> </div> </div> </div> </div> <footer class="footer bg-secondary"> <div class="container | py-5"> <div class="row"> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-1 widget_block " id="block-3"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="contact">Contact</h2> </div></div><div class="sidebar-footer-1 widget_block widget_text " id="block-23"><div class="inner-wrapper"> <p><strong>DDMA</strong><br><strong>Data-Driven Marketing Association<br></strong>WG-Plein 185<br>1054 SC Amsterdam<br><strong>T </strong><a href="tel:0204528413">020 4528413</a><br><strong>E </strong><a href="mailto:info@ddma.nl">info@ddma.nl</a></p> </div></div><div class="sidebar-footer-1 widget_block widget_text " id="block-17"><div class="inner-wrapper"> <p><a href="https://ddma.nl/privacy-statement/" data-type="URL" data-id="https://ddma.nl/privacy-statement/">Privacy statement</a></p> </div></div> </div> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-2 widget_block " id="block-14"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="onze-diensten">Onze diensten</h2> </div></div><div class="sidebar-footer-2 widget_block widget_text " id="block-19"><div class="inner-wrapper"> <p><a href="https://ddma.nl/kennisbank/" data-type="URL" data-id="https://ddma.nl/kennisbank/">Kennisbank</a><br><a href="https://ddma.nl/events/" data-type="URL" data-id="https://ddma.nl/events/">Events</a><br><a href="https://ddma.nl/legal/legal-helpdesk/">Legal helpdesk</a><br><a href="https://ddma.nl/legal/documentatie/" data-type="URL" data-id="https://ddma.nl/legal/documentatie/">Legal documentatie</a><br><a href="https://ddma.nl/legal/educatie/" data-type="URL" data-id="https://ddma.nl/legal/educatie/">Legal educatie</a><br><a href="https://ddma.nl/legal/privacy-waarborg/" data-type="URL" data-id="https://ddma.nl/legal/privacy-waarborg/">Privacy Waarborg</a></p> </div></div> </div> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-3 widget_block " id="block-6"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="over-ons">Over ons</h2> </div></div><div class="sidebar-footer-3 widget_block widget_text " id="block-24"><div class="inner-wrapper"> <p><a href="https://ddma.nl/over-ons/wie-we-zijn/" data-type="URL" data-id="https://ddma.nl/over-ons/wie-we-zijn/">Wie we zijn<br></a><a href="https://ddma.nl/over-ons/standpunten/" data-type="URL" data-id="https://ddma.nl/over-ons/standpunten/">Standpunten</a><br><a href="https://ddma.nl/word-lid/" data-type="URL" data-id="https://ddma.nl/word-lid/">Lidmaatschap<br></a><a href="https://ddma.nl/over-ons/onze-leden/" data-type="URL" data-id="https://ddma.nl/over-ons/onze-leden/">Onze leden<br></a><a href="https://ddma.nl/over-ons/bestuur-en-team/" data-type="URL" data-id="https://ddma.nl/over-ons/bestuur-en-team/">Bestuur en team</a><br><a href="https://ddma.nl/over-ons/vertrouwenspersoon/">Vertrouwenspersoon</a><a href="https://ddma.nl/over-ons/bestuur-en-team/" data-type="URL" data-id="https://ddma.nl/over-ons/bestuur-en-team/"><br></a><a href="https://ddma.nl/over-ons/vacatures/" data-type="URL" data-id="https://ddma.nl/over-ons/vacatures/">Vacatures</a></p> </div></div> <div class="footer-socials | d-flex"> <a href="https://www.linkedin.com/company/ddma/" class="social-icon " aria-label="LinkedIn van DDMA" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="footer-bottom | bg-primary py-3"> <div class="container text-center"> <p class="mb-0">© DDMA - 2024</p> </div> </div> </footer> </div> <script> ( function ( body ) { 'use strict'; body.className = body.className.replace( /\btribe-no-js\b/, 'tribe-js' ); } )( document.body ); </script> <script> /* <![CDATA[ */var tribe_l10n_datatables = {"aria":{"sort_ascending":": activeer om de kolom aflopend te sorteren","sort_descending":": activeer om de kolom oplopend te sorteren"},"length_menu":"Toon _MENU_ entries","empty_table":"Geen data beschikbaar in tabel","info":"Toont _START_ tot _END_ van _TOTAL_ resultaten","info_empty":"Toont 0 tot 0 van 0 resultaten","info_filtered":"(gefilterd van _MAX_ totale resultaten)","zero_records":"Geen resultaten gevonden","search":"Zoeken:","all_selected_text":"All items on this page were selected. ","select_all_link":"Select all pages","clear_selection":"Clear Selection.","pagination":{"all":"Alle","next":"Volgende","previous":"Vorige"},"select":{"rows":{"0":"","_":": %d rijen geselecteerd","1":": 1 rij geselecteerd"}},"datepicker":{"dayNames":["zondag","maandag","dinsdag","woensdag","donderdag","vrijdag","zaterdag"],"dayNamesShort":["zo","ma","di","wo","do","vr","za"],"dayNamesMin":["Z","M","D","W","D","V","Z"],"monthNames":["januari","februari","maart","april","mei","juni","juli","augustus","september","oktober","november","december"],"monthNamesShort":["januari","februari","maart","april","mei","juni","juli","augustus","september","oktober","november","december"],"monthNamesMin":["jan","feb","mrt","apr","mei","jun","jul","aug","sep","okt","nov","dec"],"nextText":"Volgende","prevText":"Vorige","currentText":"Vandaag","closeText":"Gereed","today":"Vandaag","clear":"Clear"}};/* ]]> */ </script><style id='core-block-supports-inline-css' type='text/css'> .wp-container-core-buttons-is-layout-2{justify-content:center;}.wp-container-core-buttons-is-layout-3{justify-content:center;} </style> <script type="text/javascript" id="dlm-xhr-js-extra"> /* <![CDATA[ */ var dlmXHRtranslations = {"error":"An error occurred while trying to download the file. Please try again.","not_found":"Download bestaat niet.","no_file_path":"No file path defined.","no_file_paths":"Geen bestandspad gedefinieerd.","filetype":"Download is not allowed for this file type.","file_access_denied":"Access denied to this file.","access_denied":"Access denied. You do not have permission to download this file.","security_error":"Something is wrong with the file path.","file_not_found":" Bestand niet gevonden."}; /* ]]> */ </script> <script type="text/javascript" id="dlm-xhr-js-before"> /* <![CDATA[ */ const dlmXHR = {"xhr_links":{"class":["download-link","download-button"]},"prevent_duplicates":true,"ajaxUrl":"https:\/\/ddma.nl\/wp-admin\/admin-ajax.php"}; dlmXHRinstance = {}; const dlmXHRGlobalLinks = "https://ddma.nl/download/"; const dlmNonXHRGlobalLinks = []; dlmXHRgif = "https://ddma.nl/wp-includes/images/spinner.gif"; const dlmXHRProgress = "1" /* ]]> */ </script> <script type="text/javascript" src="https://ddma.nl/wp-content/plugins/download-monitor/assets/js/dlm-xhr.min.js?ver=4.9.14" id="dlm-xhr-js"></script> <script type="text/javascript" src="https://ddma.nl/wp-content/plugins/yard-popups/resources/build/index.js" id="yard-popup-script-js"></script> <script type="text/javascript" src="https://ddma.nl/wp-includes/js/dist/vendor/react.min.js?ver=18.3.1" id="react-js"></script> <script type="text/javascript" src="https://ddma.nl/wp-includes/js/dist/vendor/react-dom.min.js?ver=18.3.1" id="react-dom-js"></script> <script type="text/javascript" src="https://ddma.nl/wp-includes/js/dist/escape-html.min.js?ver=6561a406d2d232a6fbd2" id="wp-escape-html-js"></script> <script type="text/javascript" src="https://ddma.nl/wp-includes/js/dist/element.min.js?ver=cb762d190aebbec25b27" id="wp-element-js"></script> <script type="text/javascript" src="https://ddma.nl/wp-content/themes/theme-fusion/assets/dist/build/vendor.js?ver=3ad49e76f10b4ac44d9d" id="vendor-js"></script> <script type="text/javascript" src="https://ddma.nl/wp-content/themes/theme-fusion/assets/dist/build/frontend.js?ver=3ad49e76f10b4ac44d9d" id="theme-js"></script> </body> </html>

CINXE.COM

Leer alles over Artificial Intelligence (AI)