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Digital Analytics – DDMA

<!DOCTYPE html> <html lang="nl-NL"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <link rel="manifest" href="https://ddma.nl/manifest.webmanifest"> <meta name="theme-color" content="#ffff00" /> <link rel="profile" href="http://gmpg.org/xfn/11"> <script> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag("consent", "default", { ad_user_data: "denied", ad_personalization: "denied", ad_storage: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", security_storage: "granted", wait_for_update: 500, }); gtag("set", "ads_data_redaction", true); </script> <script type="text/javascript" id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="10d01c05-c5f4-4d3f-99b8-30f22657bf25" async ></script> <title>Digital Analytics &#8211; DDMA</title> <meta name="dlm-version" content="4.9.14"><link rel="alternate" type="application/rss+xml" title="DDMA &raquo; Feed" href="https://ddma.nl/feed/"> <meta name="dc.description" content="Digitale Analytics is het vakgebied dat de basis vormt voor voor inzicht en optimalisatie van diverse digital kanalen en platformen zoals websites en apps. 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"> <meta property="og:image" content="https://ddma.nl/wp-content/uploads/2022/07/Digital-Analytics-commissiepagina-afbeelding.jpg"> <meta property="og:image:secure_url" content="https://ddma.nl/wp-content/uploads/2022/07/Digital-Analytics-commissiepagina-afbeelding.jpg"> <meta property="og:image:width" content="1080"> <meta property="og:image:height" content="900"> <meta name="twitter:card" content="summary"> <meta name="twitter:title" content="Digital Analytics &#8211; DDMA"> <meta name="twitter:description" content="Digitale Analytics is het vakgebied dat de basis vormt voor voor inzicht en optimalisatie van diverse digital kanalen en platformen zoals websites en apps. "> <meta name="twitter:image" content="https://ddma.nl/wp-content/uploads/2022/07/Digital-Analytics-commissiepagina-afbeelding-1024x853.jpg"> <link rel="alternate" type="text/calendar" title="DDMA &raquo; iCal Feed" href="https://ddma.nl/events/?ical=1" /> <link rel='stylesheet' id='wp-block-library-css' href='https://ddma.nl/wp-includes/css/dist/block-library/style.min.css' type='text/css' media='all' /> <style id='wp-sites-monitor-sites-monitor-style-inline-css' type='text/css'> .wpsm-label { display: flex; align-items: center; justify-content: center; border-radius: 0.25rem; padding-left: 0.25rem; padding-right: 0.25rem; padding-top: 0.125rem; padding-bottom: 0.125rem; --tw-text-opacity: 1; color: rgb(82 82 82 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-green { --tw-bg-opacity: 1; background-color: rgb(187 247 208 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-orange { --tw-bg-opacity: 1; background-color: rgb(254 215 170 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(124 45 18 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-desc { font-size: 0.75rem; line-height: 1rem } .wpsm-detail-item { margin-bottom: 2rem; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" } .wpsm-detail-item-bar { margin-bottom: 0.75rem; display: flex; align-items: center; justify-content: space-between } .wpsm-detail-item-title { margin: 0px; font-size: 1.125rem; line-height: 1.75rem; font-weight: 600 } .wpsm-detail-item-status { display: flex } .wpsm-detail-item-status-button { cursor: pointer; border-width: 0px; background-color: transparent; padding: 0px } .wpsm-detail-item-body { border-radius: 0.375rem; --tw-bg-opacity: 1; background-color: rgb(255 255 255 / var(--tw-bg-opacity)); padding: 1rem; font-size: 0.875rem; line-height: 1.25rem; --tw-shadow: 0 1px 3px 0 rgb(0 0 0 / 0.1), 0 1px 2px -1px rgb(0 0 0 / 0.1); --tw-shadow-colored: 0 1px 3px 0 var(--tw-shadow-color), 0 1px 2px -1px var(--tw-shadow-color); box-shadow: var(--tw-ring-offset-shadow, 0 0 #0000), var(--tw-ring-shadow, 0 0 #0000), var(--tw-shadow) } .wpsm-detail-item-body p { margin-top: 0px; margin-bottom: 0.75rem } .wpsm-detail-item-body > *:last-child { margin-bottom: 0px } /* Detail: General component */ .wpsm-detail-item-general { display: table; width: 100%; table-layout: fixed; border-collapse: collapse; padding: 0px } .wpsm-detail-item-general-row { border-width: 0px; border-bottom-width: 1px; border-style: solid; --tw-border-opacity: 1; border-color: rgb(229 229 229 / var(--tw-border-opacity)) } .wpsm-detail-item-general-row:first-child td { padding-top: 0px } .wpsm-detail-item-general-row:last-child { border-width: 0px } .wpsm-detail-item-general-row:last-child td { padding-bottom: 0px } .wpsm-detail-item-general-label { text-align: left } .wpsm-detail-item-general-link { text-decoration-line: underline; text-underline-offset: 2px } .wpsm-detail-item-general-link:hover { text-decoration-line: none } .wpsm-detail-item-general td { padding-top: 0.5rem; padding-bottom: 0.5rem; text-align: left } .wpsm-detail-item-general-collection { margin: 0px; list-style-type: none } .wpsm-detail-item-general-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.25rem * var(--tw-space-x-reverse)); margin-left: calc(0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-general-collection { padding: 0px } .wpsm-detail-item-general-collection li { display: inline-block } /* Detail: Plugins component */ .wpsm-detail-item-plugins { width: 100% } .wpsm-detail-item-plugins-row { margin-bottom: 0.125rem; display: grid; gap: 1rem; padding-top: 0.5rem; padding-bottom: 0.5rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 0.875rem; line-height: 1.25rem } @media (min-width: 768px) { .wpsm-detail-item-plugins-row { grid-template-columns: repeat(4, minmax(0, 1fr)) } } .wpsm-detail-item-plugins-row:first-child { display: none; padding-top: 0px } @media (min-width: 768px) { .wpsm-detail-item-plugins-row:first-child { display: grid } } .wpsm-detail-item-plugins-row-red { background-image: linear-gradient(to right, var(--tw-gradient-stops)); --tw-gradient-from: #fee2e2; --tw-gradient-to: rgb(254 226 226 / 0); --tw-gradient-stops: var(--tw-gradient-from), var(--tw-gradient-to); --tw-gradient-to: #fef2f2; --tw-text-opacity: 1; color: rgb(127 29 29 / var(--tw-text-opacity)) } .wpsm-detail-item-plugins-row-green { background-image: linear-gradient(to right, var(--tw-gradient-stops)); --tw-gradient-from: #dcfce7; --tw-gradient-to: rgb(220 252 231 / 0); --tw-gradient-stops: var(--tw-gradient-from), var(--tw-gradient-to); --tw-gradient-to: #f0fdf4; --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } /* Detail: Directory Sizes component */ .wpsm-detail-item-ds { display: table; width: 100%; table-layout: fixed; border-collapse: collapse; padding: 0px } .wpsm-detail-item-ds-row { border-width: 0px; border-bottom-width: 1px; border-style: solid; --tw-border-opacity: 1; border-color: rgb(229 229 229 / var(--tw-border-opacity)) } .wpsm-detail-item-ds-row:first-child td { padding-top: 0px } .wpsm-detail-item-ds-row:last-child { border-width: 0px } .wpsm-detail-item-ds-row:last-child td { padding-bottom: 0px } .wpsm-detail-item-ds-label { display: flex; align-items: center } .wpsm-detail-item-ds-label > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.5rem * var(--tw-space-x-reverse)); margin-left: calc(0.5rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-ds td { padding-top: 0.5rem; padding-bottom: 0.5rem; text-align: left } /* Detail: Insights component */ .wpsm-detail-item-insights { display: flex; align-items: center } .wpsm-detail-item-insights > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.5rem * var(--tw-space-x-reverse)); margin-left: calc(0.5rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-detail-item-insights-link { cursor: pointer; border-radius: 0.375rem; border-width: 2px; border-style: solid; --tw-border-opacity: 1; border-color: rgb(82 82 82 / var(--tw-border-opacity)); background-color: transparent; padding-top: 0.5rem; padding-bottom: 0.5rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 0.75rem; line-height: 1rem; font-weight: 600; --tw-text-opacity: 1; color: rgb(0 0 0 / var(--tw-text-opacity)); text-decoration-line: none } .wpsm-detail-item-insights-link:hover { --tw-border-opacity: 1; border-color: rgb(0 0 0 / var(--tw-border-opacity)); --tw-bg-opacity: 1; background-color: rgb(0 0 0 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(255 255 255 / var(--tw-text-opacity)); text-decoration-line: none } </style> <style id='wp-sites-monitor-sites-monitor-list-style-inline-css' type='text/css'> .wpsm-main-loader { display: flex; align-items: center; justify-content: center } .wpsm-main-loader svg { margin-top: 0px } .wpsm-table-container { margin-bottom: 0.75rem; overflow-x: auto; border-radius: 0.375rem; --tw-bg-opacity: 1; background-color: rgb(255 255 255 / var(--tw-bg-opacity)); --tw-shadow: 0 1px 3px 0 rgb(0 0 0 / 0.1), 0 1px 2px -1px rgb(0 0 0 / 0.1); --tw-shadow-colored: 0 1px 3px 0 var(--tw-shadow-color), 0 1px 2px -1px var(--tw-shadow-color); box-shadow: var(--tw-ring-offset-shadow, 0 0 #0000), var(--tw-ring-shadow, 0 0 #0000), var(--tw-shadow) } .wpsm-table { margin-top: 0px !important; margin-bottom: 0px !important; width: 100%; border-collapse: collapse; padding: 0px; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" } .wpsm-table .wpsm-table-head { border-width: 0px; font-size: 1rem; line-height: 1.5rem; font-weight: 600 } .wpsm-table .wpsm-table-head th { padding: 0.75rem; text-align: left; font-weight: 600; --tw-text-opacity: 1; color: rgb(23 23 23 / var(--tw-text-opacity)) } .wpsm-table .wpsm-table-head-label { display: flex; cursor: default; -webkit-user-select: none; -moz-user-select: none; user-select: none; align-items: center; justify-content: space-between } .wpsm-table .wpsm-table-head-label > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.25rem * var(--tw-space-x-reverse)); margin-left: calc(0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-table .wpsm-table-head-label { border-width: 0px; background-color: transparent; padding: 0px; font-weight: 600 } .wpsm-table .wpsm-table-head-label-clickable { cursor: pointer } .wpsm-table .wpsm-table-head-label svg { margin: 0px } .wpsm-table .wpsm-table-head-label span { display: flex; align-items: center; justify-content: flex-start } .wpsm-table .wpsm-table-body { font-size: 0.875rem; line-height: 1.25rem } .wpsm-table .wpsm-table-body tr { border-width: 0px } .wpsm-table .wpsm-table-body tr:nth-child(odd) { --tw-bg-opacity: 1; background-color: rgb(250 250 250 / var(--tw-bg-opacity)) } .wpsm-table .wpsm-table-body td { min-width: 165px; padding: 0.75rem; text-align: left } .wpsm-table .wpsm-table-link { --tw-text-opacity: 1; color: rgb(0 0 0 / var(--tw-text-opacity)); text-decoration-line: none } .wpsm-table .wpsm-table-link:hover { text-decoration-line: underline } .wpsm-table .wpsm-table-label-collection { margin: 0px; list-style-type: none } .wpsm-table .wpsm-table-label-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(0.25rem * var(--tw-space-x-reverse)); margin-left: calc(0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-table .wpsm-table-label-collection { padding: 0px } .wpsm-table .wpsm-table-label-collection li { margin: 0px; display: inline-block; padding: 0px } .wpsm-table .wpsm-table-badge-collection { margin: 0px; list-style-type: none } .wpsm-table .wpsm-table-badge-collection > :not([hidden]) ~ :not([hidden]) { --tw-space-x-reverse: 0; margin-right: calc(-0.25rem * var(--tw-space-x-reverse)); margin-left: calc(-0.25rem * calc(1 - var(--tw-space-x-reverse))) } .wpsm-table .wpsm-table-badge-collection { padding: 0px } .wpsm-table .wpsm-table-badge-collection li { margin: 0px; display: inline-block; padding: 0px } .wpsm-badge { display: flex; height: 1.5rem; width: 1.5rem; align-items: center; justify-content: center; border-radius: 9999px; --tw-bg-opacity: 1; background-color: rgb(187 247 208 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } .wpsm-badge.wpsm-badge-blue { --tw-bg-opacity: 1; background-color: rgb(191 219 254 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(30 58 138 / var(--tw-text-opacity)) } .wpsm-badge.wpsm-badge-red { --tw-bg-opacity: 1; background-color: rgb(254 202 202 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(127 29 29 / var(--tw-text-opacity)) } .wpsm-label { display: flex; align-items: center; justify-content: center; border-radius: 0.25rem; padding-left: 0.25rem; padding-right: 0.25rem; padding-top: 0.125rem; padding-bottom: 0.125rem; --tw-text-opacity: 1; color: rgb(82 82 82 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-green { --tw-bg-opacity: 1; background-color: rgb(187 247 208 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-orange { --tw-bg-opacity: 1; background-color: rgb(254 215 170 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(124 45 18 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-desc { font-size: 0.75rem; line-height: 1rem } .wpsm-paging { margin-top: 1.5rem; display: flex; width: 100%; justify-content: space-between } .wpsm-paging-prev, .wpsm-paging-next { cursor: pointer; border-radius: 0.25rem; border-style: none; --tw-bg-opacity: 1; background-color: rgb(0 0 0 / var(--tw-bg-opacity)); padding-top: 0.375rem; padding-bottom: 0.375rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 1rem; line-height: 1.5rem; --tw-text-opacity: 1; color: rgb(255 255 255 / var(--tw-text-opacity)) } .wpsm-paging-prev:hover, .wpsm-paging-next:hover { --tw-bg-opacity: 1; background-color: rgb(64 64 64 / var(--tw-bg-opacity)) } .wpsm-paging-prev:disabled, .wpsm-paging-next:disabled { visibility: hidden } .wpsm-search { margin-bottom: 1.5rem; border-radius: 0.375rem; border-width: 0px; padding-top: 0.5rem; padding-bottom: 0.5rem; padding-left: 0.75rem; padding-right: 0.75rem; font-size: 1rem; line-height: 1.5rem; --tw-shadow: 0 1px 3px 0 rgb(0 0 0 / 0.1), 0 1px 2px -1px rgb(0 0 0 / 0.1); --tw-shadow-colored: 0 1px 3px 0 var(--tw-shadow-color), 0 1px 2px -1px var(--tw-shadow-color); box-shadow: var(--tw-ring-offset-shadow, 0 0 #0000), var(--tw-ring-shadow, 0 0 #0000), var(--tw-shadow) } .wpsm-search:focus { outline: 2px solid transparent; outline-offset: 2px; --tw-ring-offset-shadow: var(--tw-ring-inset) 0 0 0 var(--tw-ring-offset-width) var(--tw-ring-offset-color); --tw-ring-shadow: var(--tw-ring-inset) 0 0 0 calc(2px + var(--tw-ring-offset-width)) var(--tw-ring-color); box-shadow: var(--tw-ring-offset-shadow), var(--tw-ring-shadow), var(--tw-shadow, 0 0 #0000); --tw-ring-opacity: 1; --tw-ring-color: rgb(4 120 87 / var(--tw-ring-opacity)) } </style> <style id='wpseopress-local-business-style-inline-css' type='text/css'> span.wp-block-wpseopress-local-business-field{margin-right:8px} </style> <link rel='stylesheet' id='yard-blocks-core-css-css' href='https://ddma.nl/wp-content/plugins/yard-blocks/build/yard-blocks-core.css' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #fff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: 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De DDMA Commissie Digital Analytics wil specialisten en managers op het gebied van data, analytics en digital marketing helpen met actuele kennis over het optimaal verzamelen, verwerken, analyseren en rapporteren van digitale data van online platformen en de tools, technieken en regelgeving die hierbij naar voren komen. </p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2022/07/Digital-Analytics-commissiepagina-afbeelding.jpg) center/cover no-repeat;"></div> </div> </div> </div> </div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="uitgelicht">Uitgelicht</h2> </div></div> </div></div></div> <div class="container yard-blocks-grid preset-cards preset-cards-three mb-md-5 mb-5"><div class=""><div class="row flex-align-top-left"> <div class="col-lg-4 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</div> </div> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/evenementen/">Bekijk alle evenementen</a></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="ddma-commissie-data-decisions-engagement">DDMA COMMISSIE Digital Analytics</h2> </div></div> </div></div></div> <div class="container yard-blocks-grid mb-lg-7 mb-md-7 mb-5"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"><div class="yard-blocks-list-posts 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