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id="content" class="site-content container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_0eb37c469fbb441c720f49ff01f24581" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2022/10/marketers-in-office-hero-3200x1800-2-5.jpg )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/jp/solutions/" class="page-title-link ie-color-grey-e" title="ソリューション">ソリューション</a><div class="title"><h1>マーケターおよび広告代理店向けプログラマティック・ソリューション</h1></div> <div> </div> </div> </div> </div> </div> </div> <div id="block_7e073b57b63f4507aaccce5e46cfd641" class="block-ie-image-title-content section-padding-80"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/09/Index-marketplace-3200x1800-2-5.jpg" alt="Laptop showing Index Exchange login" /> </div> </div> <div class="col-md-6 order-1 order-md-2"> <div class="title"> <h2>効率性と透明性、また管理性能を主眼に設計されたマーケットプレイスで、貴社のメディア費を最大限に活かすことができます。</h2> </div> <div class="content"> <p><span style="font-weight: 400">Index Exchangeは高い効率性を視野に構築されているため、どんな画面でもどんなフォーマットでも、貴社がオーディエンスに最大限にリーチできるようにします。当社の高度なテクノロジーと広範なDSPとのパートナーシップ、さらに専門のサービスチームにより、貴社の投資に最適な経路を確保するべく、すべてのステップで緊密にお手伝いします。</span></p> </div> </div> </div> </div> </div> <div id="block_cf3c747c92b939a8c42edbe94516569a" class="block-ie-solution-two-columns ie-stone-mode"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">Index Exchangeのプラットフォーム</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/OMNI-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">大規模オムニチャネル・インベントリ</h3> <div class="d-block content"><p><span style="font-weight: 400">すべてのスクリーンと広告フォーマットで、オーディエンスに到達できます。Index Exchangeでは、世界の大手メディア企業とのコラボレーションを通じて、単一プラットフォームにてディスプレイ、動画、CTV、モバイルおよびネイティブのプレミアム広告在庫へのダイレクトなアクセスを提供します。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/channels-formats/" class="read-more"> 詳細はこちらをご覧ください。 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">エクスチェンジの品質</h3> <div class="d-block content"><p><span style="font-weight: 400">貴社のキャンペーンはブランドセーフティが確保された環境で実施されるため、安心して購入いただけます。サプライ品質チームが当社エクスチェンジ上のすべてのインベントリが当社の厳格な品質基準に合格していることをを確認するとともに、最先端のインベントリ品質プロバイダーとパートナーを組むことで、ボットや詐欺行為、無効トラフィックからの保護を提供します。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/exchange-quality/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESSABILITY-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">アドレッサビリティー</h3> <div class="d-block content"><p><span style="font-weight: 400">当社のアドレッサビリティー・ポートフォリオは、プライバシー保護を中心としたCookieのない世界に向けて構築されています。当社では、幅広いアドレッサビリティー・ソリューションをサポートしており、貴社の指針やビジネス目標に沿った戦略で、適切なオーディエンスに到達できる柔軟性と管理機能を提供します。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/addressability-portfolio/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ECHANGEACCESS-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">エクスチェンジのアクセスとトランザクション</h3> <div class="d-block content"><p><span style="font-weight: 400">Index Exchangeでは、合理化されたインベントリへのアクセスと、貴社のキャンペーンのニーズに適合する購買オプションのカスタマイズを提供します。当社では150を超えるDSPとパートナーシップを組むことで、当社のエクスチェンジには貴社の既存のワークフローを通して、簡単にアクセスしていただけます。直接ディールやキュレーション済みのマーケットプレイスからオープンマーケットまで、当社では貴社の条件でのお取引をお手伝いします。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/exchange-access-transactions/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATAANALYTICS-2-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">データと分析</h3> <div class="d-block content"><p><span style="font-weight: 400">詳細な分析と、インプレッションレベルのレポートにより、キャンペーンのパフォーマンスのモニタリングと最適化に必要なデータが簡単に入手できます。当社のClient Audit Logsは、すべてのトランザクションごとにレシートを発行し、価格に関し、他に類を見ない透明性と説明責任を提供します。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/data-analytics/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/SERVICEANDSUPPORT-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">サービスとサポート</h3> <div class="d-block content"><p><span style="font-weight: 400">当社の専門家チームが、戦略的なサポートと日常業務におけるサポートの双方により、貴社が目まぐるしく変遷するアドテク業界を乗り切るためのガイドを務めます。当社は貴社パートナーとして、キャンペーンの最適化を確保するとともに、貴社のメディア投資に対し、最大限の収益を獲得できるようお手伝いします。</span></p> </div> </div> </div> </div> </div> </div> <div id="block_ba1bcb74edb29f38de3ad70280f437b1" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1-6.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <h2> Index Explains: ストリーミングTV </h2> <p> 多くの情報を伝えられる動画広告ですが、複雑である必要はありません。この新しいシリーズでは、複雑なストリーミングTVを分かりやすく解説します。 </p> <a href="https://www.indexexchange.com/jp/series/streaming-tv/" class="read-more" target="_self" > 視聴開始 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_03afed2fb874d3a1274e073e85d492c0" class="block-ie-product-carousel"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header"> <h2 class="block-title">関連製品</h2> <span class="all-products-link"> <a href="">All products<span class="icon-arrow-right" aria-hidden="true"></span></a> </span> </div> </div> </div> </div> <div class="container-fluid wrapper ie-ptb-none ie-product-carousel-container"> <div class="ie-product-carousel"> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/CHANNELS_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/channels-formats/">広告チャネルとフォーマット <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> すべてのデバイス、チャネル、広告フォーマットに渡りオーディエンスを繋げる、シームレスなデジタル体験を構築できます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/11/ctv-product-header-1600x900-1-4.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/channels-formats/streaming-tv/">ストリーミングTV <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 正確な広告配信と利益の最大化を実現する、当社のダイナミックなマーケットプレイスでストリーミングTVの価値を見出す。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-quality/">エクスチェンジの品質 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 当社はエクスチェンジ品質にコミットしており、あらゆるチャンネルで貴社のブランドを守ります。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EFFICIENCY_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-efficiency/">エクスチェンジの効率性 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 高い効率性を視野に構築されたプログラマティック広告エクスチェンジでのお取引を通して、すべてのインプレッションを最大限に活用しましょう。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/ACCESS_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-access-transactions/">エクスチェンジへのアクセスとトランザクション <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Index Exchangeのマーケットプレイスに簡単に接続し、貴社の条件でお取引いただけます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESABILITYPORTFOLIO_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/addressability-portfolio/">アドレッサビリティのポートフォリオ <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 貴社のビジネスに最適なアドレッサビリティ・ソリューションを柔軟にお選びいただけます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/DATA_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/data-analytics/">データと分析 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> パフォーマンスを評価し、貴社ビジネスの意思決定に必要なデータと分析に、簡単にアクセスして頂けます。 </div> </div> </div> </div> </div> </div> <div id="block_a714cca2d14cb8538f306423f6766af5" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">マーケターおよび広告代理店向け最新インサイト</h2><a href="https://www.indexexchange.com/jp/blog/" class="all-articles-link">すべての記事 <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/09/Header-image-for-An-Open-Letter-Strengthening-Our-Partnership-and-Commitment-to-DSPs-1024x576.png')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2023年Sep月20日">2023年Sep月20日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2023/09/20/open-letter-dsps-strengthening-partnership-commitment/">公開書簡：DSPとのパートナーシップおよびコミットメントの強化に向けて</a></h2> </div> </div> <div class="entry-content"> <p> 昨今における業界動向を鑑み、皆様の成功に向けた弊社の揺るぎない献身を重ねて強調させていただくとともに、協業と信頼関係への相互のコミットメントをさらに強化させていただきたいと思い至り筆をとった次第です。Magniteがバイサイドに進出し、実質的にDSPとの競合が可能になった今、私は強力で信頼できるパートナーシップの重要性を強く認識しています。 </p> <a href="https://www.indexexchange.com/jp/2023/09/20/open-letter-dsps-strengthening-partnership-commitment/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/12/MC-5362-1222-blog-2023-trends-D3-6-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2022年Dec月16日">2022年Dec月16日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2022/12/16/2023-trend/">最も変化の速い年：2023年に注目すべきプログラマティック広告トレンド</a></h2> </div> </div> <div class="entry-content"> <p> 年末を迎え、広告業界がさらされている逆風を実感しています。個人消費の落ち込み、物価上昇、そして、景気後退が近づいています。この状況を乗り越えるには、マーケターは迅速に対応する必要があります。 eMarketerの調査（英語）によると、景気見通しに基づき、アメリカのマーケティングリーダーの50％が、今後6か月以内にマーケティング費の投資先を変更する予定を立てています。 </p> <a href="https://www.indexexchange.com/jp/2022/12/16/2023-trend/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/07/MC-4222_Blog_Open_Measurement_3200x1800_v1-6-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2022年Jul月07日">2022年Jul月07日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2022/07/07/open-measurement-impression-counting-more-transparency-in-mobile/">Open Measurement Impression Countingがモバイル広告の透明性と精度を実現</a></h2> </div> </div> <div class="entry-content"> <p> 今月より、IAB Tech LabのOpen Measurement SDK（OM SDK）を通して、モバイルアプリのインビュー広告から成る、より正確で信頼性の高いインプレッションカウントを導入しています。これにより、マーケターはビューアビリティ測定を強化し、モバイルキャンペーンのコストを、希望するオーディエンスに実際に見てもらえる広告に費やすことができるようになります。 </p> <a href="https://www.indexexchange.com/jp/2022/07/07/open-measurement-impression-counting-more-transparency-in-mobile/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </div> 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