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</div> </header> <div id="content" class="site-content container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_52a5ad11e36ebd6a4af7418ba2ab959c" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-header-3200x1800-1-6.jpg )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/jp/products/" class="page-title-link ie-color-grey-e" title="製品">製品</a><div class="title"><h1>Index Exchangeのマーケットプレイス</h1></div> <div> <div class="block-text d-none d-md-block"> <p>貴社独自のサービスと当社のプレミアム・オムニチャネルサプライで、新たなメディア機会を創出します。</p> </div> </div> </div> </div> </div> </div> </div> <div id="block_795f343124509b1c39df0010c38a81d9" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-3 order-2 order-md-1" style=""> <div class="image image-align-middle"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-introducing-6.png" alt="ノートパソコン、タブレット" /> </div> </div> <div class="col-md-9 order-1 order-md-2"> <div class="title"> <h2>当社のマーケットプレイスについて</h2> </div> <div class="content"> <p>当社のプラットフォームを活用することで、オムニチャネル・メディア企業で構成される当社の幅広いネットワーク上に、貴社のビジネス構築を可能にするのがマーケットプレイスです。マーケットプレイスの利用者とは、独自のデータ、パブリッシャーとの関係性、またはその他キュレーションサービスなどの強みを持つ企業です。マーケットプレイスを活用することで、サプライパスを通じて貴社の顧客に価値と効率性を提供できる新しいメディア機会を創出できます。</p> </div> </div> </div> </div> </div> <div id="block_0d30d72583068f719ae4fe5021be9b19" class="block-ie-image-title-content ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-business-needs-1600x900-1-6.jpg" alt="Person using the Index Exchange platform" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>フレキシブルな対応</h2> </div> <div class="content"> <p>マーケットプレイスの利用企業は、ニーズに応じてマーケットプレイスを簡単にカスタマイズでき、メディア販売がしやすくなります。</p> <p>メディア企業にとってのマーケットプレイスのメリットとしては、新たな接続や開発が不要で、新規のデマンドに貴社のインベントリを販売できます。</p> </div> <div class="readmore"> <a href="#marketplaces-form">Index Marketplacesのカスタマイズについて <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="block_c6d9c3467255c8978b735eb02fdb1dbe" class="block-ie-image-title-content ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-1 order-md-2" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-tools-for-partners-1600x900-1-6.jpg" alt="Partners meeting around a table" /> </div> </div> <div class="col-md-5 order-2 order-md-1"> <div class="title"> <h2>マーケットプレイスパートナー企業とメディア企業に役立つツール </h2> </div> <div class="content"> <p>管理画面は使いやすく、マーケットプレイス利用企業はサプライを簡単に管理できます。また、マーケットプレイスの持つ強力な機能や、貴社独自のアセットを利用してサプライの管理やディールを選定できます。詳細なインサイトとレポートから、キャンペーンの効果測定に必要なデータが得られます。</p> <p>当社のプラットフォームは、メディア企業に完全なコントロールと柔軟性を提供します。誰がインベントリにアクセスするかを決定するのはメディア企業であり、当社はメディア企業に、新たなデマンドについて透明性が高く、わかりやすいインサイトを提供します。</p> </div> <div class="readmore"> <a href="#marketplaces-form">Indexマーケットプレイスの機能について <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="block_521285f6bf9025bc05228c4002dcfe8a" class="block-ie-solution-two-columns"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">マーケットプレイスの機能 </h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-single-fee-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">単一の手数料 </h3> <div class="d-block content"><p>マーケットプレイスの手数料は別途発生しませんので、さらにメディア購入費へ投資できます。マーケターは、キャンペーンでより高いパフォーマンスを実現でき、また、メディア企業はより多くの収益を受け取れます。</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-omnichannel-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">オムニチャネル</h3> <div class="d-block content"><p>ストリーミングTV、ネイティブ広告、モバイル広告、ディスプレイ広告などを含む品質のよいインベントリにも、マーケットプレイスから簡単にアクセスできます。メディアが持つ様々なシグナルをターゲティングし、ストリーミングTVの在庫を直接買い付けることが可能です。</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-integration-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">スムーズな接続 </h3> <div class="d-block content"><p>マーケットプレイスは、すぐに利用開始でき、パートナ企業またはメディア企業が、参加するための開発やアダプタは必要ありません。</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-bidding-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">DSPを利用した入札 </h3> <div class="d-block content"><p>希望のDSPパートナー企業を介して、直接取引を継続すると同時に、サプライパスの効率化を図ります。</p> </div> </div> </div> </div> </div> </div> <div id="block_f63a313880b4022edab566cf384d469d" class="block-ie-why-diff-carousel ie-stone-mode order--image_top "> <div class="container-fluid wrapper"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title">マーケットプレイスご利用企業様の声</h2> </div> </div> </div> <div class="ie-why-diff-carousel"> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">01</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/09/marketplace-partner-dentsu-logo.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">01</span> </div> <div class="content-wrap"> <div> <p>「Index Exchangeマーケットプレイスは、先進的な技術を駆使し高い効率性を追求しています。私たちは、Index Exchangeの豊富なメディア在庫をキュレートし、我々の独自のソリューションを組み合わせることで、様々な業種の広告主に向けて、ブランドセーフな環境で展開するマーケティング機会を提供できることを楽しみにしています。」</p> <p>– 電通ジャパン・インターナショナルブランズ<br /> 堀尾尚弘</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">02</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-audigent-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">02</span> </div> <div class="content-wrap"> <div> <p>「キュレーションは、プログラマティック市場全体でイノベーションを促す原動力となっています。また、Index Exchangeのマーケットプレイスは、Audigentにとって重要なパートナー企業です。Index Exchangeのキュレーション・ソリューションは、当社のプライバシーに配慮した、ファーストパーティデータとプレミアム・オムニチャネル在庫を連携でき、当社のお客様のKPIを達成および超えられるようサポートしてくれます。」</p> <p>– クリス・メレディス (Chris Meredith)<br /> Audigent ゼネラルマネージャーサプライサイド・パートナーシップ</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">03</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-multilocal-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">03</span> </div> <div class="content-wrap"> <div> <p>「メディアバイヤーのニーズは、変化しており、ブランドセーフティで、サステナブル、アドレッサブルなキャンペーンを求めています。Index Exchangeマーケットプレイスのプレミアムサプライとの接続と、当社のActive Curationにより、最も費用対効果が高く、スケーラブルな方法で、ニーズに合うサプライをキュレーション可能にしてくれました。キュレーションが、カスタマイズされた、ブランドセーフティな在庫へのアクセスを実現するだけでなく、高い効率性をもたらすため、バイヤーは投資に対する最大のリターンを実感できます。」</p> <p>– ロビン・ブートル（Robin Bootle）<br /> Multilocal 共同設立者兼最高執行責任者</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">04</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-iris-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">04</span> </div> <div class="content-wrap"> <div> <p>「Index Exchangeマーケットプレイスを通して、動画レベルのデータを利用することにより、メディアバイヤーがストリーミングTVでコンテクスチュアル戦略の規模を拡大できるようになり、最も重要な瞬間に視聴者に効果的にリーチ可能になります。このターゲティングを絞ったアプローチは、キャンペーンの効率性を強化し、より効果的で影響力のある方法で、ブランドと消費者をつなぎます。」</p> <p>– ナンシー・ノイマン・グレイ（Nancy Neumann Grey）<br /> IRIS.TV 事業開発シニアバイスプレジデント</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">05</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-attain-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">05</span> </div> <div class="content-wrap"> <div> <p>「当社とIndex Exchangeマーケットプレイスとの提携により、プレミアムチャネル全体の取引データを利用可能にし、リアルタイムのROASとコンバージョンに関するインサイトを提供できるようになりました。より戦略的で効果的な広告キャンペーンを容易にすることで、メディアバイイングの再定義を約束してくれます。」</p> <p>– ブライアン・マンデルバウム (Brian Mandelbaum)<br /> Attain CEO</p> </div> </div> </div> </div> </div> </div> <div id="marketplaces-form"></div> <div id="block_758b9e1c115102b798e0569f4d0f4de9" class="block-ie-marketo-form ie-cyan-mode" > <div class="container"> <div class="row"> <div class="col-lg-12"> <h2>マーケットプレイスに関するお問い合わせ </h2> <p>当社のお客様とパートナ企業に、ぜひマーケットプレイスをご利用いただきたく存じます。以下の希望者リストにぜひご登録ください。担当者より折り返しご連絡いたします。</p> </p> <script src="//go.indexexchange.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_1332"></form> <script>MktoForms2.loadForm("//go.indexexchange.com", "942-BIU-279", 1332);</script> </div> </div> </div> </div> <div id="block_95f7f6d9cb890f25458f9a0a798f0311" class="block-ie-latest-index-exchange-posts"> <div class="container-fluid related-posts"> <div class="row"> <div class="col-12"> <div class="d-md-flex justify-content-between mb-5"> <h2>Index Exchangeの最新情報</h2> <a href="https://www.indexexchange.com/jp/blog/" class="btn btn-outline d-none d-md-block" style="padding-top: 19px;"> See all <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" 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class="entry-content"> <p>Index Exchangeは、世界中のお客様に最高品質のサービスとテクノロジー提供に誇りを持っています。その実現には、サービスを提供する各市場の独自のニーズに対応するため、専門のチームが徹底的なローカライズ戦略に力を注いでいます。</p> <a href="https://www.indexexchange.com/jp/2024/10/24/connecting-cultures-power-localization-strategy/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5 mb-lg-0"> <div class="bg-white h-100 inner-content"> <div class="article-image"> <a href="https://www.indexexchange.com/jp/2024/10/21/measuring-streaming-tv-performance-consider-duration-based-reporting-jp/"> <img decoding="async" width="768" height="419" src="https://s46182.pcdn.co/wp-content/uploads/2024/10/Duration-Based-Measurment-Blog-Header-768x419.jpg" 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