CINXE.COM
Choices — AdChoices
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class="Header-nav-item" data-test="template-nav">FAQ</a><a href="/en/choices" class="Header-nav-item Header-nav-item--active" data-test="template-nav">Your Choices</a><a href="/en/join" class="Header-nav-item" data-test="template-nav">For Businesses</a><a href="/fr/au-sujet-de-la-choix-de-pub" class="Header-nav-item" data-test="template-nav">Au sujet de la Choix de pub</a><a href="/fr/faq" class="Header-nav-item" data-test="template-nav">FAQ</a><a href="/fr/vos-choix" class="Header-nav-item" data-test="template-nav">Vos choix</a><a href="/fr/entreprises" class="Header-nav-item" data-test="template-nav">Pour les entreprises</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">AdChoices in Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Index" data-collection-id="5fecbc687fa4c169bd63fd77" data-controller="IndexFirstSectionHeight, Parallax, IndexNavigation"> <section id="en/relevant-ads" class="Index-page" data-collection-id="5fecbc1f7fa4c169bd63f6d9" data-parallax-id="5fecbc1f7fa4c169bd63f6d9" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1610378766270" id="page-5fecbc1f7fa4c169bd63f6d9"><div class="row sqs-row"><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-d87106849ad421af9542"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">More relevant or less relevant? It's your choice.</h2><p class="" style="white-space:pre-wrap;"><strong>You don't have to do anything to get interest-based advertising, it's already happening. When you see the icon, you're able to take control of whether you see these types of ads.</strong></p><p class="" style="white-space:pre-wrap;">When you click through the icon, you'll get information about the companies that provide interest-based ads on the sites you visit. You'll learn about how it works, how this type of advertising supports the web content you enjoy every day, and about other privacy choices some of these companies provide.</p><p class="" style="white-space:pre-wrap;">If you don't want this type of advertising, you can click through to the consumer choice page to opt out from the companies that participate in the icon program or check up on the status of your choices.</p> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="6.586826347305389" data-block-type="21" id="block-yui_3_17_2_1_1610378613647_10811"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="101.59045725646124" data-block-type="5" id="block-6716f5eb216aee4da730"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:500px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:101.5904541015625%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif" data-image="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif" data-image-dimensions="500x440" data-image-focal-point="0.5,0.5" alt="DAAC-Blinds-BLUE.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif" width="500" height="440" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378672351-UNCNRLE8ZO4CHCFEB6R6/DAAC-Blinds-BLUE.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-a5e8733c8876fee10b82"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;"> </p> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-aspect-ratio="0.12594458438287154" data-block-type="21" id="block-b85338779616086c447b"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="en/make-choices" class="Index-page" data-collection-id="5fecbc537fa4c169bd63fbc7" data-parallax-id="5fecbc537fa4c169bd63fbc7" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1610378794515" id="page-5fecbc537fa4c169bd63fbc7"><div class="row sqs-row"><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-6b7869389a56922d3371"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">Make choices about interest-based ads from participating companies.</h1><p class="" style="white-space:pre-wrap;">This guidance explains how the DAAC’s Self-Regulatory Principle of Transparency applies to political advertising online.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-8bdf0c046c0ca1b7d5a4"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://youradchoices.ca/en/tools" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > Visit Choice Tools </a> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-3f642090b686b9ceaa75"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:500px;" > <a class=" sqs-block-image-link " href="http://assets.youradchoices.ca/pdf/pa/DAAC-Principles-English.pdf" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif" data-image="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif" data-image-dimensions="500x500" data-image-focal-point="0.5,0.5" alt="DAAC-Blinds-BLUE.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif" width="500" height="500" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378784750-HTO4CZCO5JAT6GJI7YAB/DAAC-Blinds-BLUE.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </a> </figure> </div> </div></div></div></div></div> </div> </section> <nav class="Index-nav"> <div class="Index-nav-inner"> <a href="#en/relevant-ads" class="Index-nav-item active"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Relevant Ads</span></div> </a> <a href="#en/make-choices" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Make choices about the ads you see</span></div> </a> </div> </nav> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout 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