About AdChoices - AdChoices

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href="/en/frequently-asked-questions" class="Header-nav-item" data-test="template-nav">FAQ</a><a href="/en/choices" class="Header-nav-item" data-test="template-nav">Your Choices</a><a href="/en/join" class="Header-nav-item" data-test="template-nav">For Businesses</a><a href="/fr/au-sujet-de-la-choix-de-pub" class="Header-nav-item" data-test="template-nav">Au sujet de la Choix de pub</a><a href="/fr/faq" class="Header-nav-item" data-test="template-nav">FAQ</a><a href="/fr/vos-choix" class="Header-nav-item" data-test="template-nav">Vos choix</a><a href="/fr/entreprises" class="Header-nav-item" data-test="template-nav">Pour les entreprises</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609354694747-ELTEF23GUFZK0PTE7VFG/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">AdChoices in Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Index" data-collection-id="5fecbc2d7fa4c169bd63f83d" data-controller="IndexFirstSectionHeight, Parallax, IndexNavigation"> <section id="en/intro" class="Index-page" data-collection-id="5fecbc4a7fa4c169bd63fb38" data-parallax-id="5fecbc4a7fa4c169bd63fb38" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1610378568111" id="page-5fecbc4a7fa4c169bd63fb38"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="6.542056074766355" data-block-type="21" id="block-bf350245563867498caf"><div class="sqs-block-content"> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-e922dcdb0c2671608fb9"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>The AdChoices icon gives you control of your experience with interest-based advertising.</strong></h1><p class="" style="white-space:pre-wrap;">Interest-based ads are ads intended for <em>you</em> based on <em>your</em> web surfing behaviour.</p><p class="" style="white-space:pre-wrap;">Look for the AdChoices icon to know you're being reached respectfully, and to take control.</p><p class="" style="white-space:pre-wrap;"> </p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1610378513828_7076"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:500px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:97.5999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif" data-image="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif" data-image-dimensions="500x488" data-image-focal-point="0.5,0.5" alt="DAAC-WALKCYCLE-BLUEslower.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif" width="500" height="488" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378549424-WMRYX83OL9T10B8JY97D/DAAC-WALKCYCLE-BLUEslower.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="en/about-ad-choices" class="Index-page" data-collection-id="5fecbc687fa4c169bd63fd88" data-parallax-id="5fecbc687fa4c169bd63fd88" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1610992679835" id="page-5fecbc687fa4c169bd63fd88"><div class="row sqs-row"><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-fca6a1f9da7517adcbb8"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>This icon gives you transparency and control for interest-based ads</strong></h1><p class="" style="white-space:pre-wrap;">Find out when information about your online interests is being gathered or used to customize the ads you see.</p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-024f9bd57940d5df444e"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/faq" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Learn More </a> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1609352412887_34220"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;">Choose whether to continue to allow this type of advertising.</p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1609351129101_25347"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/choices" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Opt Out </a> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="28.74251497005988" data-block-type="21" id="block-yui_3_17_2_1_1609352412887_13169"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1609352412887_10298"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:138px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:105.79710388183594%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif" data-image="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif" data-image-dimensions="138x146" data-image-focal-point="0.5,0.5" alt="icon_enhanced_notice_lg_trans.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif" width="138" height="146" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353399672-6H8OK20APHL4A2HR3BOI/icon_enhanced_notice_lg_trans.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="en/what-is-adchoices" class="Index-page" data-collection-id="5fecbc277fa4c169bd63f775" data-parallax-id="5fecbc277fa4c169bd63f775" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1610378596952" id="page-5fecbc277fa4c169bd63f775"><div class="row sqs-row"><div class="col sqs-col-7 span-7"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-ec6e58bd900659f609d3"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>What is the AdChoices icon that I keep seeing all over the internet?</strong></h1><p class="" style="white-space:pre-wrap;">The icon is a clear sign that companies are trying to make the online ads you see better reflect your interests. It's there to keep you informed about how ads are being made more relevant for you. </p> </div> </div></div></div><div class="col sqs-col-1 span-1"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-3056f09dc3441e7a7771"><div class="sqs-block-content"> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="97.30538922155688" data-block-type="5" id="block-0da54ff75087fb1f2d35"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:500px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:97.30538940429688%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif" data-image="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif" data-image-dimensions="500x434" data-image-focal-point="0.5,0.5" alt="DAAC---QA-YELLOW-Web5.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif" width="500" height="434" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610378590723-QE6DO6AER1OD7R6KQTFY/DAAC---QA-YELLOW-Web5.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="en/where-will-you-see-the-adchoices-icon" class="Index-page" data-collection-id="5fecbc4c7fa4c169bd63fb48" data-parallax-id="5fecbc4c7fa4c169bd63fb48" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1609353561288" id="page-5fecbc4c7fa4c169bd63fb48"><div class="row sqs-row"><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-7baf8e6877a596d61f84"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Where will you see the icon?</strong></h1><p class="" style="white-space:pre-wrap;">Quite simply, you will see the icon in the corner of ads whenever companies are engaged in interest-based advertising. You'll also see notices on some of the sites you visit, giving you more information about the types of targeting they do, and how to take control.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1609352412887_38786"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1339px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png" data-image="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png" data-image-dimensions="1339x1339" data-image-focal-point="0.5,0.5" alt="DAAC - YourAdChoices-Flashlight.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png" width="1339" height="1339" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1609353541426-HSE5A44FABWEYWM0D4MK/DAAC+-+YourAdChoices-Flashlight.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="en/about-daac" class="Index-page" data-collection-id="5fecbc657fa4c169bd63fd44" data-parallax-id="5fecbc657fa4c169bd63fd44" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1610993393782" id="page-5fecbc657fa4c169bd63fd44"><div class="row sqs-row"><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-b1c08bfb1eede3fb97b4"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">About the DAAC</h1><p class="" style="white-space:pre-wrap;">The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of advertising and marketing organizations, responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada and the Political Ads Program (PoliticalAds.ca) for political advertising transparency.</p> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="27.84431137724551" data-block-type="21" id="block-fdebf9851e2e2bc52b23"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-563dcf714c029131acf7"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:2500px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:11.720000267028809%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png" data-image="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png" data-image-dimensions="2500x293" data-image-focal-point="0.5,0.5" alt="DAAC-English.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png" width="2500" height="293" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5fecbc1e7fa4c169bd63f68d/1610993366148-KODRNMYKHYZMXWVU86D3/DAAC-English.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <nav class="Index-nav"> <div class="Index-nav-inner"> <a href="#en/intro" class="Index-nav-item active"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Intro</span></div> </a> <a href="#en/about-ad-choices" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>About AdChoices</span></div> </a> <a href="#en/what-is-adchoices" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>What is the AdChoices Program?</span></div> </a> <a href="#en/where-will-you-see-the-adchoices-icon" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Where will you see the AdChoices icon?</span></div> </a> <a href="#en/about-daac" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>About DAAC</span></div> </a> </div> </nav> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1704728249980" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-dbe78d23787f5a0cbcda"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;"><strong>Digital Advertising Alliance of Canada</strong></p><p class="" style="white-space:pre-wrap;">2238 Dundas St. West, PO Box 59045, Toronto, Ontario, M6R 3B5</p> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.09345794392523364" data-block-type="21" id="block-6ba649f586b4cc0eaca6"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-3769b989595783195ded"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://youradchoices.ca/en/privacy-policy" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > Privacy Policy </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-6c688ec0bc97b3ee4a50"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://youradchoices.ca/en/contact" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > Contact Us </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-e8f1aa69c9905d133bfe"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://youradchoices.ca/en/business-registration" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > About the DAAC </a> </div> </div></div></div><div class="col sqs-col-0 span-0"></div></div><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-aspect-ratio="2.2110552763819094" data-block-type="21" id="block-c6fec6ad1003d0135459"><div class="sqs-block-content"> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-f6b560a0e21e12551b7b"><div class="sqs-block-content"> <div class="sqs-html-content"> <p style="text-align:center;white-space:pre-wrap;" class="">漏 2024 Digital Advertising Alliance of Canada</p> </div> </div></div></div></div></div> <div class="Footer-middle"> <div class="Footer-business"> <div class="Footer-business-info"> <div class="Footer-business-info-item Footer-business-info-item--name">Digital Advertising Alliance of Canada ( DAAC )</div> <div class="Footer-business-info-item">33 Bloor Street East,</div> <div class="Footer-business-info-item">Toronto, ON M4W 3H1,</div> <div class="Footer-business-info-item Footer-business-info-item--country">Canada</div> </div> <div class="Footer-business-hours"> <div class="Footer-business-hours-heading">Hours</div> </div> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--middle sqs-alternate-block-style-container empty" data-layout-label="Footer Middle Blocks" data-type="block-field" id="footerBlocksMiddle"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--bottom sqs-alternate-block-style-container empty" data-layout-label="Footer Bottom Blocks" data-type="block-field" id="footerBlocksBottom"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> </div> </footer> </div> <script 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