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Business Registration — AdChoices in Canada

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src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="240px" class="Mobile-bar-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="top-center"></div> <div data-nc-container="top-right"></div> </div> <div class="Mobile-bar Mobile-bar--bottom" data-nc-group="bottom" data-controller="MobileOffset"> <div data-nc-container="bottom-left"> <button class="Mobile-bar-menu" data-nc-element="menu-icon" data-controller-overlay="menu" data-controller="MobileOverlayToggle" aria-label="Open navigation menu" > <svg class="Icon Icon--hamburger" viewBox="0 0 24 18"> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--hotdog" viewBox="0 0 24 14"> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--plus" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#plus-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#plus-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-horizontal" viewBox="0 0 25 7"> <use 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xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <a href="/search" class="Mobile-bar-search" data-nc-element="search-icon" aria-label="Search"> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </a> </div> </div> <div class="Mobile-overlay"> <div class="Mobile-overlay-menu" data-controller="MobileOverlayFolders"> <div class="Mobile-overlay-menu-main"> <nav class="Mobile-overlay-nav Mobile-overlay-nav--primary" data-content-field="navigation"> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-nav-item--folder-label">About the Program</span> </button> <a href="/en/tools" class="Mobile-overlay-nav-item"> Tools </a> <a href="/en/participating-companies" class="Mobile-overlay-nav-item"> Participants </a> <a href="/en/accountability" class="Mobile-overlay-nav-item"> Accountability </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-nav-item--folder-label">Join Us</span> </button> <a href="/en/consumers" class="Mobile-overlay-nav-item"> For Consumers </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-nav-item--folder-label">À propos du programme</span> </button> <a href="/fr/outils" class="Mobile-overlay-nav-item"> Outils </a> <a href="/fr/participants" class="Mobile-overlay-nav-item"> Participants </a> <a href="/fr/responsabilite" class="Mobile-overlay-nav-item"> Responsabilité </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-nav-item--folder-label">Rejoignez-nous</span> </button> <a href="/fr/consommateurs" class="Mobile-overlay-nav-item"> Pour Consommateurs </a> </nav> <nav class="Mobile-overlay-nav Mobile-overlay-nav--secondary" data-content-field="navigation"> </nav> </div> <div class="Mobile-overlay-folders" data-content-field="navigation"> <div class="Mobile-overlay-folder" data-controller-folder="en/about-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/principles" class="Mobile-overlay-folder-item"> DAAC Principles </a> <a href="/en/about-adchoices" class="Mobile-overlay-folder-item"> Program Framework </a> <a href="/en/accountability" class="Mobile-overlay-folder-item"> Accountability </a> <a href="/en/faq" class="Mobile-overlay-folder-item"> FAQ </a> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Join the Program </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="en/join-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Use AdChoices </a> <a href="/en/news" class="Mobile-overlay-folder-item"> News </a> <a href="/en/about-daac" class="Mobile-overlay-folder-item"> About the DAAC </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/a-propos-du-programme"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/les-principes" class="Mobile-overlay-folder-item"> Principes de la DAAC </a> <a href="/fr/responsabilite" class="Mobile-overlay-folder-item"> Responsabilité </a> <a href="/fr/faq" class="Mobile-overlay-folder-item"> Foire aux questions </a> <a href="/fr/joindre" class="Mobile-overlay-folder-item"> Rejoignez le programme </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/joindre"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/enregistrement-dentreprise" class="Mobile-overlay-folder-item"> Enregistrement d'entreprise </a> <a href="/fr/actualites" class="Mobile-overlay-folder-item"> Actualités </a> <a href="/fr/au-sujet" class="Mobile-overlay-folder-item"> Au sujet de la DAAC </a> </div> </div> </div> <button class="Mobile-overlay-close" data-controller="MobileOverlayToggle" aria-label="Close navigation menu"> <svg class="Icon Icon--close" viewBox="0 0 16 16"> <use xlink:href="/assets/ui-icons.svg#close-icon"></use> </svg> </button> <div class="Mobile-overlay-back" data-controller="MobileOverlayToggle"></div> </div> </div> <div class="Parallax-host-outer"> <div class="Parallax-host" data-parallax-host> </div> </div> <div class="Site" data-nc-base="header" data-controller="AncillaryLayout"> <div class="sqs-announcement-bar-dropzone"></div> <header class="Header Header--top"> <div class="Header-inner Header-inner--top" data-nc-group="top"> <div data-nc-container="top-left"> <div class="Header-search" data-nc-element="search"> <form class="Header-search-form" action="/search" method="get"> <input class="Header-search-form-input" name="q" type="text" spellcheck="false" value="" autocomplete="off" placeholder="Search" /> <button class="Header-search-form-submit" type="submit" data-test="template-search"> <svg class="Icon Icon--search--small" viewBox="0 0 15 15"> <use xlink:href="/assets/ui-icons.svg#search-icon--small"></use> </svg> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </button> </form> </div> </div> <div data-nc-container="top-center"> <div class="Header-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <div class="Header-social" data-nc-element="social"> <nav class="SocialLinks" data-content-field="connected-accounts"> <div class="SocialLinks-inner"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="SocialLinks-link linkedin-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#linkedin-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="SocialLinks-link facebook-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#facebook-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="SocialLinks-link instagram-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#instagram-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="SocialLinks-link url" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#url-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#url-mask"></use> </svg> </div> </a> </div> </nav> </div> </div> <div data-nc-container="top-right"> </div> </div> </header> <div class="Site-inner Site-inner--index"> <header class="Header Header--bottom"> <div class="Header-inner Header-inner--bottom" data-nc-group="bottom"> <div data-nc-container="bottom-left"> <nav class="Header-nav Header-nav--primary" data-nc-element="primary-nav" data-content-field="navigation"> <div class="Header-nav-inner"> <span class="Header-nav-item Header-nav-item--folder"> <a href="/en/about-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">About the Program</a> <span class="Header-nav-folder"> <a href="/en/principles" class="Header-nav-folder-item">DAAC Principles</a> <a href="/en/about-adchoices" class="Header-nav-folder-item">Program Framework</a> <a href="/en/accountability" class="Header-nav-folder-item">Accountability</a> <a href="/en/faq" class="Header-nav-folder-item" data-test="template-nav">FAQ</a> <a href="/en/business-registration" class="Header-nav-folder-item">Join the Program</a> </span> </span><a href="/en/tools" class="Header-nav-item" data-test="template-nav">Tools</a><a href="/en/participating-companies" class="Header-nav-item">Participants</a><a href="/en/accountability" class="Header-nav-item" data-test="template-nav">Accountability</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/en/join-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Join Us</a> <span class="Header-nav-folder"> <a href="/en/business-registration" class="Header-nav-folder-item">Use AdChoices</a> <a href="/en/news" class="Header-nav-folder-item" data-test="template-nav">News</a> <a href="/en/about-daac" class="Header-nav-folder-item">About the DAAC</a> </span> </span><a href="/en/consumers" class="Header-nav-item" data-test="template-nav">For Consumers</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/a-propos-du-programme" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">À propos du programme</a> <span class="Header-nav-folder"> <a href="/fr/les-principes" class="Header-nav-folder-item">Principes de la DAAC</a> <a href="/fr/responsabilite" class="Header-nav-folder-item">Responsabilité</a> <a href="/fr/faq" class="Header-nav-folder-item" data-test="template-nav">Foire aux questions</a> <a href="/fr/joindre" class="Header-nav-folder-item">Rejoignez le programme</a> </span> </span><a href="/fr/outils" class="Header-nav-item" data-test="template-nav">Outils</a><a href="/fr/participants" class="Header-nav-item">Participants</a><a href="/fr/responsabilite" class="Header-nav-item" data-test="template-nav">Responsabilité</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/joindre" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Rejoignez-nous</a> <span class="Header-nav-folder"> <a href="/fr/enregistrement-dentreprise" class="Header-nav-folder-item">Enregistrement d'entreprise</a> <a href="/fr/actualites" class="Header-nav-folder-item" data-test="template-nav">Actualités</a> <a href="/fr/au-sujet" class="Header-nav-folder-item">Au sujet de la DAAC</a> </span> </span><a href="/fr/consommateurs" class="Header-nav-item" data-test="template-nav">Pour Consommateurs</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Index" data-collection-id="5c0959bd562fa71c87a0b62d" data-controller="IndexFirstSectionHeight, Parallax, IndexNavigation"> <section id="en/how-to-join" class="Index-page" data-collection-id="5c0959c503ce643381cec696" data-parallax-id="5c0959c503ce643381cec696" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1729111912313" id="page-5c0959c503ce643381cec696"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552338390500_6136"><div class="sqs-block-content">&nbsp;</div></div></div></div><div class="row sqs-row"><div class="col sqs-col-7 span-7"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-194918c27c196877155c"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">Use AdChoices</h1><h2 style="white-space:pre-wrap;">Participation in the AdChoices program responds to business critical needs:</h2><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">Facilitates alignment with privacy regulation.</p></li><li><p class="" style="white-space:pre-wrap;">Builds consumer trust by providing consumers with centralized transparency and control.</p></li><li><p class="" style="white-space:pre-wrap;">Protects your brand reputation as a responsible corporate citizen.</p></li><li><p class="" style="white-space:pre-wrap;">Demonstrates your commitment to effective privacy self-regulation in support of responsible interest-based advertising principles and best practices.</p></li><li><p class="" style="white-space:pre-wrap;">Enhances overall organization integrity.</p></li></ul><p class="" style="white-space:pre-wrap;">Through AdChoices, companies gain access to valuable resources, saving time and human error as well as easily managing vendor relationships.</p><p class="" style="white-space:pre-wrap;"><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544116678715_6489"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/company-registration-form" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Registration Form </a> </div> </div></div></div><div class="col sqs-col-5 span-5"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="100.48309178743962" data-block-type="5" id="block-yui_3_17_2_1_1545325634415_59252"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1148px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100.48309326171875%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif" data-image-dimensions="1148x1148" data-image-focal-point="0.5,0.5" alt="carousel-blue.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif" width="1148" height="1148" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 41.66666666666667vw, 41.66666666666667vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553294659258-914E42360DZYV8Z1S6BL/carousel-blue.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1718291082244_4573"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:32.15999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada</p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-9 span-9"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718291082244_5781"><div class="sqs-block-content">&nbsp;</div></div></div></div></div></div></div> </div> </section> <section id="en/fees" class="Index-page" data-collection-id="5c0973c9032be4540ffd5311" data-parallax-id="5c0973c9032be4540ffd5311" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1720735554790" id="page-5c0973c9032be4540ffd5311"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="row sqs-row"><div class="col sqs-col-9 span-9"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-3e30af5c3f4493aa1b4e"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">Annual Fees</h1><h2 style="white-space:pre-wrap;"><strong>Licensed Participation</strong></h2><p class="" style="white-space:pre-wrap;">The Licensed Participation level is for organizations that actively engage in interest-based advertising by directly collecting, using or disclosing personal information for targeted advertising purposes or allowing partners to do so on their owned and controlled properties. This includes the use of cookies, advertising IDs, tokens, probabilistic targeting, and remarketing practices.</p><h2 style="white-space:pre-wrap;"><strong>Supporting Level</strong></h2><p class="" style="white-space:pre-wrap;">The Supporting Level is a versatile option for ad agencies, law firms, and other organizations that do not directly engage in interest-based advertising but may help other companies do so. This level is ideal for those who want to demonstrate support for our self-regulatory program or who want to link to our tools without participating in our program.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1720188539658_4963"><div class="sqs-block-content"><head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Participation Comparison Table</title> <style> table { width: 100%; border-collapse: collapse; } th, td { padding: 15px; text-align: left; border: 1px solid #ddd; } th { background-color: #ffffff; } </style> </head> <table> <tr> <th width="40%">Feature</th> <th width="30%">Licensed Participation</th> <th width="30%">Supporting Level</th> </tr> <tr> <td><b>Annual Fee</b> <i>based on self-attested gross Canadian revenue. Firms not directly engaged with interest-based advertising would be considered "small business"</i></td> <td> <table> <tr> <td>Large - $9,500</td> </tr> <tr> <td>Medium - $4,200</td> </tr> <tr> <td>Small - $2,500</td> </tr> </table> </td> <td> <table> <tr> <td>Large - $5,500</td> </tr> <tr> <td>Medium - $2,500</td> </tr> <tr> <td>Small - $1,500</td> </tr> </table> </td> </tr> <tr> <td><b>Ideal Businesses</b></td> <td>Organizations engaging in interest-based advertising (brands, publishers, ad tech)</td> <td>Businesses, advertisers, agencies or any other organization that links to the DAAC's website or tools within their privacy policy but is not a licensed participant</td> </tr> <tr> <td><b>Licensed use of the AdChoices icon</b> <i>required for all icon usage in Canada on ads, websites, apps and other devices</i></td> <td>Included</td> <td>Not included</td> </tr> <tr> <td><b>Independent accountability monitoring by Ad Standards</b></td> <td>Included</td> <td>Not included</td> </tr> <tr> <td><b>Link to consumer control tools</b> <i>available in English & French</i></td> <td>Included</td> <td>Included</td> </tr> <tr> <td><b>Privacy policy appraisal</b> <i>focused on interest-based advertising</i></td> <td>Included</td> <td>Fee-Based</td> </tr> <tr> <td><b>Training for staff on the AdChoices program</b></td> <td>Included</td> <td>Fee-Based</td> </tr> <tr> <td><b>Option to join the DAAC's Stakeholder Advisory Group</b></td> <td>Included</td> <td>Not included</td> </tr> <tr> <td><b>Access to Participant's Hub</b></td> <td>Included</td> <td>Not included</td> </tr> <tr> <td><b>Access to AdVantage Insider Newsletter</b></td> <td>Included</td> <td>Included</td> </tr> <tr> <td><b>Priority access to webinars and events</b></td> <td>Included</td> <td>Included</td> </tr> <tr> <td><b>Logo on YourAdChoices.ca participants' page</b></td> <td>Included</td> <td>Included</td> </tr> <tr> <td><b><i>Promotional Discount</i></b></td> <td>Available for first year of participation if joining before the end of 2024.</td> <td>Not available</td> </tr> <tr> <td><b><i>Discounts for DAA U.S. participants</i></b></td> <td>Available as an addendum to the DAA U.S. contract with a discounted rate ($2,917 USD)</td> <td>Not available</td> </tr> </table> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="14.197530864197532" data-block-type="21" id="block-yui_3_17_2_1_1544481960298_4030"><div class="sqs-block-content">&nbsp;</div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1648062312809_4147"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--center" data-animation-role="button" data-alignment="center" data-button-size="small" data-button-type="tertiary" > <a href="/en/registration-form" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Click Here to Register </a> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="6.790123456790123" data-block-type="21" id="block-yui_3_17_2_1_1648062312809_6293"><div class="sqs-block-content">&nbsp;</div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1608041827379_8054"><div class="sqs-block-content">&nbsp;</div></div></div></div></div> </div> </section> <section id="en/steps-to-join" class="Index-page" data-collection-id="5c095a020ebbe8fb96b96307" data-parallax-id="5c095a020ebbe8fb96b96307" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1720457739244" id="page-5c095a020ebbe8fb96b96307"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552338390500_17003"><div class="sqs-block-content">&nbsp;</div></div></div></div><div class="row sqs-row"><div class="col sqs-col-9 span-9"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-f5f7778c1464534913a1"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">Getting Started</h1><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><h2 style="white-space:pre-wrap;">Step 1: Learn How to Implement the Principles</h2><p class="" style="white-space:pre-wrap;">All companies interested in participate in the AdChoices self-regulatory program should learn how to implement the <a href="/en/principles"><span style="text-decoration:underline">DAAC Principles</span></a>. To help you determine what you will need to do within your organization to comply, please review the different responsibilities below, based on what your company’s business practices are for interest-based advertising. Keep in mind that your company may be one, or all, of these types of entities depending on how you collect or use interest-based advertising.</p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720102560477_20944"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/business-faq" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Program FAQ </a> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1720102560477_21022"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;"><br></p><h3 style="white-space:pre-wrap;">First Party</h3><p class="" style="white-space:pre-wrap;">A first party is a website publisher or website operator that allows the collection or use of online interest-based advertising (IBA) data on their property. For first parties, in-page or in-application notification to consumers about IBA needs to be above the fold or otherwise displayed in a similarly conspicuous manner, such as through a pop-up notice.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544116739673_8941"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/first-parties" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > First Party Responsibilities </a> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1544116739673_9009"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><h3 style="white-space:pre-wrap;">Third Party</h3><p class="" style="white-space:pre-wrap;">A Third Party is as an advertising network, DSP, trade desk or data company (including ad exchanges and data aggregators) and in some cases advertisers.<br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544116739673_10449"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/third-parties" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Third Party Responsibilities </a> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1544116739673_10516"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><h3 style="white-space:pre-wrap;">Service Provider</h3><p class="" style="white-space:pre-wrap;">A Service Provider is any internet access provider (ISP), search engine, web toolbar, browser, or other service that enables the provider to have access to all or substantially all URLs accessed by its users. Service Providers collect and use user data for online interest-based advertising in the course of their activities, and therefore have separate obligations under the DAAC’s Principles.<br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544116739673_11345"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/service-providers" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Service Provider Responsibilities </a> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="11.398963730569948" data-block-type="21" id="block-yui_3_17_2_1_1712951222536_8910"><div class="sqs-block-content">&nbsp;</div></div><div class="sqs-block image-block sqs-block-image sqs-col-2 span-2 float float-right" data-aspect-ratio="111.59420289855073" data-block-type="5" id="block-yui_3_17_2_1_1545329281235_8365"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:69px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:111.59420013427734%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg" data-image-dimensions="69x78" data-image-focal-point="0.5,0.5" alt="icon_enhanced_notice.jpg" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg" width="69" height="78" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1545329310639-UN1FRDRS3QLSU1GE3FML/icon_enhanced_notice.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1553294991494_8456"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;"><strong>Step 2: Register to Use the Icon </strong></h2><p class="" style="white-space:pre-wrap;">The AdChoices Icon (illustrated here in blue) is a prominent feature of the DAAC’s program for online interest-based advertising.</p><p class="" style="white-space:pre-wrap;">Companies participating in the program may use the icon and the word “AdChoices” as a means for providing notice of online interest-based advertising data collection and use, and to represent adherence to the DAAC&nbsp;<a href="/principles">principles</a>&nbsp;for online interest-based advertising.</p><p class="" style="white-space:pre-wrap;">If your organization is interested in acquiring the icon for use in connection with the principles, please visit our company registration page.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547588395944_25480"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/company-registration-form" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Register Today </a> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1547588395944_25548"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;"><br><br></p><h2 style="white-space:pre-wrap;"><strong>Step 3: </strong>Third Parties: <strong>Be Listed on the Tools</strong></h2><p class="" style="white-space:pre-wrap;">Our tools offer industry-wide centralized choices for consumers.</p><p class="" style="white-space:pre-wrap;">Third Parties engaged in online interest-based advertising are encouraged to be listed in the opt-out tools we offer on our&nbsp;<a href="/en/tools"><span style="text-decoration:underline">consumer opt-out page</span></a>. This is where consumers are able to easily opt out of some or all participating companies’ online interest-based ads.</p><p class="" style="white-space:pre-wrap;">Please note that participation in the opt-out tools requires a separate fee that is billed by the DAA.</p><p class="" style="white-space:pre-wrap;">First Parties that do not directly collect personal information for interest-based advertising, but work with Third Party partners that do, should provide links to the DAAC’s tools in their notices to consumers. We strongly encourage First Parties to support these tools by participating in the self-regulatory program.<br><br><br></p><h2 style="white-space:pre-wrap;"><strong>Step 4: Determine Whether to Use an Approved Provider</strong></h2> </div> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1610653022866_11063"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:716px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:13.12849235534668%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png" data-image-dimensions="716x94" data-image-focal-point="0.5,0.5" alt="AP.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png" width="716" height="94" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1610653070669-HN320UTJTGDG8HPST7EK/AP.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1610653022866_11353"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">The DAAC has approved two service providers to assist companies in serving the AdChoices icon and complying with the DAAC principles.&nbsp;These Approved Providers have been endorsed and approved as a technology and standard method for adhering to the DAAC principles. Working with an approved provider is voluntary and solely based on your company’s needs.</p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-1 span-1"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1610653022866_34130"><div class="sqs-block-content">&nbsp;</div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544117281699_6882"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://www.crownpeak.com/homepage/" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > Crownpeak </a> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1720192703578_8045"><div class="sqs-block-content">&nbsp;</div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544117281699_7417"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://trustarc.com/ads-compliance-manager/" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > TrustArc </a> </div> </div></div></div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1547135732361_16245"><div class="sqs-block-content">&nbsp;</div></div></div></div></div> </div> </section> <nav class="Index-nav"> <div class="Index-nav-inner"> <a href="#en/how-to-join" class="Index-nav-item active"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Register to Use AdChoices</span></div> </a> <a href="#en/fees" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Fees</span></div> </a> <a href="#en/steps-to-join" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Getting Started</span></div> </a> </div> </nav> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1720192465489" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1553289304330_43509"><div class="sqs-block-content">&nbsp;</div></div><div class="row sqs-row"><div class="col sqs-col-1 span-1"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1549292270993_222405"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:80px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" data-image-dimensions="80x80" data-image-focal-point="0.5,0.5" alt="DAAC Square black_offwhite-80px.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" width="80" height="80" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 8.333333333333332vw, 8.333333333333332vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div><div class="col sqs-col-11 span-11"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1553289304330_30034"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Digital Advertising Alliance of Canada</h2><p class="" style="white-space:pre-wrap;">2238 Dundas St. West, PO Box 59045, Toronto, Ontario, M6R 3B5</p> </div> </div></div><div class="sqs-block socialaccountlinks-v2-block sqs-block-socialaccountlinks-v2" data-block-type="54" id="block-yui_3_17_2_1_1635881524925_48236"><div class="sqs-block-content"> <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-white social-icons-size-large social-icons-shape-circle social-icons-style-solid" > <style> #block-yui_3_17_2_1_1635881524925_48236 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; } </style> <nav class="sqs-svg-icon--list"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="sqs-svg-icon--wrapper linkedin-unauth" aria-label="LinkedIn"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#linkedin-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="sqs-svg-icon--wrapper facebook-unauth" aria-label="Facebook"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#facebook-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="sqs-svg-icon--wrapper instagram-unauth" aria-label="Instagram"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#instagram-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="sqs-svg-icon--wrapper url" aria-label="URL"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#url-icon"></use> <use class="sqs-use--mask" xlink:href="#url-mask"></use> </svg> </div> </a> </nav> </div> </div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1545330314272_13744"><div class="sqs-block-content">&nbsp;</div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1553289304330_13176"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations of DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/en" target="_blank">Association of Canadian Advertisers</a><br><a href="https://a2c.quebec/en/" target="_blank">Association of Creative Communications Agencies</a><br><a href="https://thecma.ca" target="_blank">Canadian Marketing Association</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca/" target="_blank">Institute of Canadian Agencies</a><br><a href="https://www.iabcanada.com/" target="_blank">Interactive Advertising Bureau of Canada</a><br><br><br><strong>AdChoices</strong> is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers.</p><p class="" style="white-space:pre-wrap;"><strong>The Digital Advertising Alliance of Canada (DAAC)</strong> is the not-for-profit consortium of trade associations that is responsible for administering the AdChoices self-regulatory program in Canada.</p><p class="" style="white-space:pre-wrap;"><br></p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="28.085106382978726" data-block-type="5" id="block-yui_3_17_2_1_1718290406784_11459"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <a class=" sqs-block-image-link " href="https://piccasoawards.ca/winners" target="_blank" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:28.085105895996094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="The PICCASO Awards Canada logo" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </a> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada</p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718290406784_17315"><div class="sqs-block-content">&nbsp;</div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_25225"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/how-to-join" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Join Us </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_8995"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/about-daac" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > About DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_21391"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/news" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > News </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_11447"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/legal" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Legal </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_19880"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/privacy-policy" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Privacy Policy </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_11557"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Political Ads Program </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1553289304330_23012"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations de DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/fr/" target="_blank">Association canadienne des annonceurs</a><br><a href="https://a2c.quebec/" target="_blank">Association des agences de communication créative</a><br><a href="https://thecma.ca" target="_blank">Association canadienne du marketing </a> <a href="https://www.iabcanada.com/fr/" target="_blank">Bureau de la publicité interactive du Canada</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca" target="_blank">Institut des agences canadiennes</a><br><br><br><strong>Choix de pub</strong> est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part &nbsp;du secteur de la publicité en ligne.</p><p class="" style="white-space:pre-wrap;"><strong>L’Alliance de la publicité numérique du Canada (DAAC</strong>) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien Choix de pub.<br> </p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1718312667951_11563"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:32.15999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">La DAAC est la fière récipiendaire d’un prix &nbsp;PICCASO Canada 2024 dans la catégorie «&nbsp;Leadership à but non&nbsp;lucratif&nbsp;» </p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718312667951_27464"><div class="sqs-block-content">&nbsp;</div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_34701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/enregistrement-dentreprise" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Rejoignez-nous </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547497934081_7701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/au-sujet" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Au sujet de la DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549292270993_166409"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/actualites" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Actualités </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_12413"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/juridique" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Juridique </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544048323512_49639"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/politique-de-confidentialite" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Politique de confidentialité </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_13204"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/fr/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Programme Publicité politique </a> </div> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="&#123;&quot;topLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;topRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomLeft&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;,&quot;bottomRight&quot;:&#123;&quot;unit&quot;:&quot;px&quot;,&quot;value&quot;:0.0&#125;&#125;" id="block-yui_3_17_2_1_1547497934081_9359"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p style="text-align:center;white-space:pre-wrap;" class="">© 2024 Digital Advertising Alliance Of Canada<br></p> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.314009661835748" data-block-type="21" id="block-yui_3_17_2_1_1547134459328_24998"><div class="sqs-block-content">&nbsp;</div></div></div></div></div> <div class="Footer-middle"> <div class="Footer-business"> <div class="Footer-business-info"> <div class="Footer-business-info-item Footer-business-info-item--name">Digital Advertising Alliance of Canada (DAAC)</div> <div class="Footer-business-info-item">33 Bloor Street East, Suite 303,</div> <div class="Footer-business-info-item">Toronto, Ontario, M4W 3H1,</div> <div class="Footer-business-info-item Footer-business-info-item--country">Canada</div> <a href="mailto:info@daac.ca" title="info@daac.ca" target="_blank" class="Footer-business-info-item Footer-business-info-item--email">info@daac.ca</a> </div> <div class="Footer-business-hours"> <div class="Footer-business-hours-heading">Hours</div> <div 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