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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>B2B Data Enrichment | Enrich CRM Contacts & Leads | ZoomInfo</title><meta name="description" content="Enrich CRM lead & contact data by automatically appending ZoomInfo's top B2B data to your existing records. Improve lead scoring, routing, & segmentation."/><meta name="robots" content="max-image-preview:large, index, follow"/><link rel="canonical" href="https://www.zoominfo.com/features/data-enrichment"/><meta property="og:url" content="https://www.zoominfo.com/features/data-enrichment"/><meta property="og:site_name" content="Zoominfo"/><meta property="og:locale" content="en_US"/><meta property="og:title" content="B2B Data Enrichment | Enrich CRM Contacts & Leads | ZoomInfo"/><meta property="og:description" content="Enrich CRM lead & contact data by automatically appending ZoomInfo's top B2B data to your existing records. Improve lead scoring, routing, & segmentation."/><meta property="og:image" content="/icons/general/og-image-default.png"/><meta property="og:image:secure_url" content="/icons/general/og-image-default.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="B2B Data Enrichment | Enrich CRM Contacts & Leads | ZoomInfo"/><meta name="twitter:description" content="Enrich CRM lead & contact data by automatically appending ZoomInfo's top B2B data to your existing records. Improve lead scoring, routing, & segmentation."/><meta name="twitter:image" content="default"/><meta name="dc.title" content="B2B Data Enrichment | Enrich CRM Contacts & Leads | ZoomInfo"/><meta name="dc.description" content="Enrich CRM lead & contact data by automatically appending ZoomInfo's top B2B data to your existing records. Improve lead scoring, routing, & segmentation."/><meta name="dc.relation" content="https://www.zoominfo.com/features/data-enrichment"/><meta name="dc.source" content=""/><meta name="dc.language" content="en_US"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is data enrichment?","acceptedAnswer":{"@type":"Answer","text":"Data enrichment, and B2B data enrichment, is the process of enhancing or appending contact and company information in a business’ database. Businesses use data enrichment software to ensure data quality within their sales CRM and marketing automation tools (MATs). Data enrichment software fixes database errors. The technology can enrich contacts by updating inaccurate professional data — from phone numbers and email addresses to job titles and company locations."}},{"@type":"Question","name":"Why is CRM data enrichment important?","acceptedAnswer":{"@type":"Answer","text":"CRM data enrichment is important for your go-to-market success. Without CRM data enrichment, your top B2B sales and marketing teams struggle to hit their necessary targets. Why? Because your reps and demand gen teams end up using poor-quality data to prospect and qualify leads. With CRM data enrichment, you can say goodbye to missing contact fields, duplicate entries, or name misspellings. Instead, when you enrich contacts in your CRM — both existing and new — your marketing teams convert quality MQLs and your reps close more deals."}},{"@type":"Question","name":"How does data enrichment work?","acceptedAnswer":{"@type":"Answer","text":"Data enrichment works by using software to update and append a B2B database. Businesses often prioritize CRM data enrichment to ensure their sales teams prospect using the most accurate data. Without data enrichment software, sales and marketing teams waste time fixing data manually (an almost impossible task due to data volume and the rate at which contact and company information decays)."}}]}</script><meta name="next-head-count" content="23"/><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="anonymous"/><style>/* iiii ffffffffffffffff i::::i f::::::::::::::::f iiii f::::::::::::::::::f f::::::fffffff:::::f zzzzzzzzzzzzzzzzz ooooooooooo ooooooooooo mmmmmmm mmmmmmm iiiiiiinnnn nnnnnnnn f:::::f ffffffooooooooooo z:::::::::::::::z oo:::::::::::oo oo:::::::::::oo mm:::::::m m:::::::mm i:::::in:::nn::::::::nn f:::::f oo:::::::::::oo z::::::::::::::z o:::::::::::::::oo:::::::::::::::om::::::::::mm::::::::::m i::::in::::::::::::::nn f:::::::ffffff o:::::::::::::::o zzzzzzzz::::::z o:::::ooooo:::::oo:::::ooooo:::::om::::::::::::::::::::::m i::::inn:::::::::::::::nf::::::::::::f o:::::ooooo:::::o z::::::z o::::o o::::oo::::o o::::om:::::mmm::::::mmm:::::m i::::i 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src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-buyer-intent-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Buyer Intent</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Reach ready-to-buy prospects</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/identify-website-visitors"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-visitor-tracking-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Website Visitor Tracking</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Turn page views into pipeline</p></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Engagement</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/engage"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="18" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-sales-auto-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Sales Automation</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Streamline phone and email outreach</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/chorus"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-convo-intel-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Conversation Intelligence</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Analyze every interaction</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/chat"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-website-chat-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Website Chat</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Identify, engage, and route visitors</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/form-optimization"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-web-form-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Web Form Optimization</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Ask for less, deliver more</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ad-targeting"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-digital-ad-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Digital Advertising</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Target tailor-made audience</p></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Orchestration</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/workflow-tools"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-workflows-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Workflows</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Kickstart go-to-market activities</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="page" href="/features/data-enrichment"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-lead-enrich-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Lead Enrichment</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Append data in real-time</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ideal-customer"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="14" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-predictive-model-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Predictive Modeling</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Meet your next customer</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/data-services"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-data-mngt-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Data Management</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Automate engagement-ready data</p></a></li></ul></li></ul><ul class="SubMenu_columns__AoiZY SubMenu_columns_1___D5HV" style="background-color:#f8f9ff" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(3, minmax(0, 1fr))"><li><a data-cy="link" href="https://market.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">App Marketplace</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Get integrations that deliver innovation</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/enterprise"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Enterprise</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Transformative solutions for industry leaders</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/enterprise-api"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">API</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Deliver data across business systems & workflows</p></a></li></ul></li></ul></div></li><li data-cy="menu_link" data-automation-id="automation-Pricing" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/pricing"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Pricing</span></a></li><li data-cy="menu_link" data-automation-id="automation-Our Data" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/data"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Our Data</span></a></li><li data-cy="menu_link" data-automation-id="automation-Resources" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N MenuLink_menu_item_has_children__WyIY0 "><a tabindex="0" class="MenuLink_link__dWxpL" id="mainMenuItem_4" aria-expanded="false" data-toggle="dropdown" data-cy="menu_link_anchor" role="button"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Resources</span></a><div data-cy="sub_menu" class="SubMenu_sub_menu___HkPW SubMenu_close__sRJbH " aria-labelledby="mainMenuItem_4" style="width:40rem;left:-9rem"><ul class="SubMenu_columns__AoiZY SubMenu_columns_2__jymxI" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Learn</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a data-cy="link" href="https://pipeline.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Blog</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/case-studies"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Case Studies</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/resources"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Resource Center</span></div></a></li><li><a data-cy="link" href="//www.zoominfo.com/lead-generation-tools" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Free Tools</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/plays"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">GTM Plays</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/help-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Help Center</span></div></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Company</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">About Us</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/careers"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Careers</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/partner"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Partner Program</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/newsroom"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Newsroom</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/trust-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Trust Center</span></div></a></li></ul></li></ul></div></li></ul></nav><ul class="SideMenu_side_menu__MCGwl SideMenu_reduce_spaces__331bN SideMenu_desktop__CaOLk" data-cy="side_menu"><li data-automation-id="automation-navbar-contact-sales" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ secondary-btn-dark" data-cy="link" href="/free-trial-contact-sales">Contact Sales</a></li><li data-automation-id="automation-navbar-free-trial" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ primary-btn" data-cy="link" href="/free-trial?camp_id=7014y000001e1p9AAA">Free Trial</a></li></ul></div></div></header><main role="main" class="Layout_content__z2wP2" id="main-content" tabindex="-1"><div data-cy="hero-theme-banner-wrapper" id="hero-theme-banner" class="HeroThemeBanner_hero_wrapper__v_xV9 HeroThemeBanner_features__QCrNB undefined"><div class="HeroThemeBanner_inner_wrapper__E8Y_8"><div data-cy="hero-content" class=""><section role="region" aria-label="Hero Banner" class="HeroThemeBanner_content_max_width__kU1_u"><div data-cy="expand-form-hero-banner-wrapper" class="ExpandFormHeroBanner_body__f9WIH undefined ExpandFormHeroBanner_lottie__FH39d undefined"><div data-cy="expand-content" class="ExpandFormHeroBanner_text_wrapper__kXsMm "><div data-cy="hero-left-side-content" class="HeroLeftSideContent_wrapper__wTPlt undefined undefined undefined"><h1 class="h1 large" data-cy="hero-red-dot">Capture the Complete View of Your Market</h1><div class="HeroLeftSideContent_subtitle__ChPGO ivory html-content"><p>Access a real-time view of your customer in the systems where you work with B2B data enrichment.</p> </div></div><div class="ExpandFormHeroBanner_expand_form__0HIEC "></div></div><div data-cy="expand-media" class="ExpandFormHeroBanner_media_wrapper__3eyI5 "></div></div></section></div></div></div><div class="birch-bg page-pt wrapper-padding" data-cy="content-title"><h2 class="content-max-width-narrow text-center h1">Tap into the world’s most trustworthy B2B data source.</h2></div><div class="birch-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe "><h2 class="ContentSection_title__GCBY4">Keep your CRM and marketing automation data accurate and up to date</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Enrich your CRM and marketing automation platforms at the frequency of your choice with easy-to-configure enrichment workflows.</p> <p>Get insights into your database health through metrics and embedded reports.</p> </div><a class="ContentSection_button__syGLX primary-btn" data-cy="link" href="/request-demo?camp_id=7014y000001e2HKAAY">Request Demo</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="587" height="544" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/enrich-3a.png?w=640&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/enrich-3a.png?w=1200&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/enrich-3a.png?w=1200&q=75"/></div></div></div></section></div><div class="ivory-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R ContentSection_reverse__pG_2P "><div class="ContentSection_content__jW4xe "><h2 class="ContentSection_title__GCBY4">Curate your perfect multi-vendor recipe</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>A multi-vendor data strategy needn’t be difficult anymore. Support all your large and niche data needs from third and first party sources needs from 60 vendors through a flexible, rules-based data enrichment recipe selection via an intuitive, codeless interface.</p> </div><a class="ContentSection_button__syGLX primary-btn" data-cy="link" href="/request-demo?camp_id=7014y000001e2HKAAY">Request Demo</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K ContentSection_reverse__pG_2P "><div class="ContentSection_media_section__2WxaX"><div data-cy="lottie-player-wrapper"></div></div></div></div></section></div><div class="birch-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe "><h2 class="ContentSection_title__GCBY4">Trigger advanced data cleanse and data enrichment workflows</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Make your data action-ready with standardization, deduplication, normalization, segmentation, transformations, leads-to-accounts mapping, and more through rules-based data orchestration.</p> </div><a class="ContentSection_button__syGLX primary-btn" data-cy="link" href="/request-demo?camp_id=7014y000001e2HKAAY">Request Demo</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="928" height="689" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/enrich-workflows.png?w=1080&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/enrich-workflows.png?w=1920&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/enrich-workflows.png?w=1920&q=75"/></div></div></div></section></div><div class="ivory-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_cards__rXwFz ContentSection_top__SdkPb"><div class="ContentSection_content__jW4xe ContentSection_top__SdkPb "><h2 class="ContentSection_title__GCBY4">Stop asking 'what if?'</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Be it CRMs, MATs, webforms, list uploads, data warehouses, or custom requirements, ZoomInfo supports complete, accurate and consistent data across your stack — on-demand, on-schedule or in real-time.</p> </div></div><div data-cy="content-section-bottom" class="ContentSection_bottom_content__a0OLM ContentSection_content_section__dLRDy "></div></div><div data-cy="product-cards-list" class=" grid-3-items-list content-max-width"><div data-cy="hover-elevation-wrapper" style="border-radius:20px" class="HoverElevationWrapper_elevation_container__AY0Yk HoverElevationWrapper_elevation_hover__eTUTe"><a data-cy="link" href="https://market.zoominfo.com/app/zoominfo-enrich" class="ProductCard_card__Nyquz ProductCard_clickable__d6lJV "><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span class="ProductCard_line__WjqnI"></span><div><h3 data-cy="title" class="ProductCard_title__yLrZs h3">Enrich Essential</h3></div><p data-cy="text" class="ProductCard_text__dNdSc mangave">Enrich your CRM and Marketing Automation Platforms seamlessly with ZoomInfo’s leading Company, Contacts, Leads, Intents and Scoops data.</p><p class="ProductCard_link__a5ZEr mangave text-link">App Marketplace</p></a></div><div data-cy="hover-elevation-wrapper" style="border-radius:20px" class="HoverElevationWrapper_elevation_container__AY0Yk HoverElevationWrapper_elevation_hover__eTUTe"><a target="_blank" class="ProductCard_card__Nyquz ProductCard_clickable__d6lJV " data-cy="link" href="/solutions/operations/enrich-premium"><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span class="ProductCard_line__WjqnI"></span><div><h3 data-cy="title" class="ProductCard_title__yLrZs h3">Enrich Premium</h3></div><p data-cy="text" class="ProductCard_text__dNdSc mangave">Standardize, dedupe, normalize, segment, enrich from multiple data vendors and match leads to accounts, access advanced transformations through code-less, rules-based configuration.</p><p class="ProductCard_link__a5ZEr mangave text-link">Learn more about Enrich Premium</p></a></div><div data-cy="hover-elevation-wrapper" style="border-radius:20px" class="HoverElevationWrapper_elevation_container__AY0Yk HoverElevationWrapper_elevation_hover__eTUTe"><a class="ProductCard_card__Nyquz ProductCard_clickable__d6lJV " data-cy="link" href="/solutions/operations/enrich-premium-plus"><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span class="ProductCard_line__WjqnI"></span><div><h3 data-cy="title" class="ProductCard_title__yLrZs h3">Enrich Premium+</h3></div><p data-cy="text" class="ProductCard_text__dNdSc mangave">Cleanse and enrich your data with ZoomInfo’s B2B database then go above and beyond to take dynamic and scalable action on your data to merge your data quality management and data activation into one, automated motion.</p><p class="ProductCard_link__a5ZEr mangave text-link">Learn More about Enrich Premium+</p></a></div><div data-cy="hover-elevation-wrapper" style="border-radius:20px" class="HoverElevationWrapper_elevation_container__AY0Yk HoverElevationWrapper_elevation_hover__eTUTe"><a data-cy="link" target="_blank" href="https://api-docs.zoominfo.com/#614aa0e9-f630-4c0b-8e2a-b2cf60753dcd" class="ProductCard_card__Nyquz ProductCard_clickable__d6lJV "><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span class="ProductCard_line__WjqnI"></span><div><h3 data-cy="title" class="ProductCard_title__yLrZs h3">Enrich APIs & Webhooks</h3></div><p data-cy="text" class="ProductCard_text__dNdSc mangave">Enrich data from ZoomInfo into any system or workflow in real-time and proactively re-enrich data through flexible and powerful ZoomInfo APIs and Webhooks.</p><p class="ProductCard_link__a5ZEr mangave text-link">Learn more about Enrich APIs</p></a></div><div data-cy="hover-elevation-wrapper" style="border-radius:20px" class="HoverElevationWrapper_elevation_container__AY0Yk HoverElevationWrapper_elevation_hover__eTUTe"><a data-cy="link" href="//www.zoominfo.com/features/data-services/" class="ProductCard_card__Nyquz ProductCard_clickable__d6lJV "><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span class="ProductCard_line__WjqnI"></span><div><h3 data-cy="title" class="ProductCard_title__yLrZs h3">Enrichment Services</h3></div><p data-cy="text" class="ProductCard_text__dNdSc mangave">Access the highest match and fill rates with bespoke consultation for complex or large-scale data service requests through ZoomInfo data experts.</p><p class="ProductCard_link__a5ZEr mangave text-link">Learn more about Data Services</p></a></div><div data-cy="hover-elevation-wrapper" style="border-radius:20px" class="HoverElevationWrapper_elevation_container__AY0Yk HoverElevationWrapper_elevation_hover__eTUTe"><a data-cy="link" target="_blank" href="https://help.zoominfo.com/s/article/How-to-Enhance-your-Data-in-SalesOS" class="ProductCard_card__Nyquz ProductCard_clickable__d6lJV "><div class="ProductCard_spark__7k5dD ProductCard_spark_clockwise__1PE9J"></div><div class="ProductCard_spark__7k5dD ProductCard_spark_counter_clockwise__S7V9A"></div><span class="ProductCard_line__WjqnI"></span><div><h3 data-cy="title" class="ProductCard_title__yLrZs h3">Enhance</h3></div><p data-cy="text" class="ProductCard_text__dNdSc mangave">Enable end-users to self-serve data cleanse, dedupe, enrich directly through list uploads directly within the ZoomInfo platform. </p><p class="ProductCard_link__a5ZEr mangave text-link">Learn more about enhancing your data</p></a></div></div></section></div><section role="region" aria-label="Featured Testimonials Slider" data-cy="testimonials-slider" class="TestimonialSlider_testimonial_swiper__Ov_fK ivory-bg"><div class="black-bg"><section data-cy="horizontal-gradient" class="HorizontalGradient_horizontal_gradient__nDpBh default-gradient-bg"></section><div class="wrapper-padding"><div class="swiper TestimonialSlider_swiper__5jdg7"><div class="swiper-wrapper"><div class="swiper-slide"><div data-cy="testimonial" id="testimonial-0-that_day_was" class="Testimonial_wrapper__rKF6x"><div class="Testimonial_testimonial__0f2ow undefined"><div class="Testimonial_container__gM8o_"><div class="Testimonial_text_block__kNqDa"><h3 data-cy="testimonial-title" class="Testimonial_title__3z3rP">“To find a tool that was able to not only enrich that data, but to dedupe it</h3><p data-cy="testimonial-content" class="p large">that day was a tremendous help to the organization and something that we benefit through everyday.”</p><div data-cy="testimonial-logo" class="Testimonial_logo__35RsU"><img alt="company logo" data-cy="image" loading="lazy" width="143" height="45" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2022/04/MOMENTUM_LOGO-01.svg"/></div><div data-cy="testimonial-author" class="Testimonial_author_wrapper__nhZaS"><div><h5 class="Testimonial_name__UFygF h5" data-cy="heading">Bryon Main</h5><p data-cy="testimonial-author-job-title" class="undefined p ">Chief Operation Officer at Momentum</p></div></div></div></div></div></div></div></div></div></div></div></section><section role="region" aria-label="Frequently Asked Questions" class="FaqAccordion_wrapper__XBN8V ivory-bg page-pt-pb wrapper-padding" data-cy="accordion-wrapper"><div class="FaqAccordion_content__LdIQx content-max-width"><div class="FaqAccordion_body__3AktR " data-cy="body"><div class="FaqAccordion_title_section__PLx_5"><h2 class="h1 capitalize" data-cy="title">Get answers: B2B Data Enrichment FAQs</h2></div><div class="FaqAccordion_faq_section__yOota" data-cy="faq-section"><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-0" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">What is data enrichment?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">Data enrichment, and B2B data enrichment, is the process of enhancing or appending contact and company information in a business’ database. </span></p> <p><span style="font-weight: 400;">Businesses use data enrichment software to ensure data quality within their sales CRM and marketing automation tools (MATs).</span></p> <p><span style="font-weight: 400;">Data enrichment software fixes database errors. The technology can enrich contacts by updating inaccurate professional data — from phone numbers and email addresses to job titles and company locations. </span></p> <p><span style="font-weight: 400;">B2B data enrichment also includes lead enrichment which helps your reps identify and pitch decision makers and your demand gen teams convert more leads with less form-fill information. </span></p> <p><span style="font-weight: 400;">Ultimately, data enrichment turns your CRM and MAT platforms into a go-to system of contact and company insight. </span></p> <p><span style="font-weight: 400;">Learn how to use data enrichment to </span><a href="https://pipeline.zoominfo.com/sales/crm-implementation-whitepaper"><span style="font-weight: 400;">Transform Your CRM From a System of Record to a System of Insight</span></a><span style="font-weight: 400;">. </span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-1" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">Why is CRM data enrichment important?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">CRM data enrichment is important for your go-to-market success. Without CRM data enrichment, your top B2B sales and marketing teams struggle to hit their necessary targets. </span></p> <p><span style="font-weight: 400;">Why? Because your reps and demand gen teams end up using </span><a href="https://pipeline.zoominfo.com/sales/poor-data-quality-impact"><span style="font-weight: 400;">poor-quality data</span></a><span style="font-weight: 400;"> to prospect and qualify leads. </span></p> <p><span style="font-weight: 400;">B2B data enrichment ensures that your CRM data is updated, accurate, and ready for your teams to do their best work. That includes lead enrichment, allowing your teams to qualify leads based on complete lead profiles. </span></p> <p><span style="font-weight: 400;">With CRM data enrichment, you can say goodbye to missing contact fields, duplicate entries, or name misspellings. </span></p> <p><span style="font-weight: 400;">Instead, when you enrich contacts in your CRM — both existing and new — your marketing teams convert quality MQLs and your reps close more deals.</span></p> <p><span style="font-weight: 400;">Still on the fence about why CRM data enrichment is important? Read more about </span><a href="https://pipeline.zoominfo.com/sales/poor-data-quality-impact"><span style="font-weight: 400;">The Impact of Poor Data Quality</span></a><span style="font-weight: 400;">.</span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-2" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">How does data enrichment work?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">Data enrichment works by using software to update and append a B2B database. Businesses often prioritize CRM data enrichment to ensure their sales teams prospect using the most accurate data. </span></p> <p><span style="font-weight: 400;">Without data enrichment software, sales and marketing teams waste time fixing data manually (an almost impossible task due to data volume and the rate at which contact and company information decays). </span></p> <p><span style="font-weight: 400;">Businesses can use application programming interfaces (APIs) to automate B2B data enrichment. </span></p> <p><span style="font-weight: 400;">The programmed API eliminates data gaps, updates your CRM data, and decreases manual data management.</span></p> <p><span style="font-weight: 400;">Learn more about </span><a href="https://pipeline.zoominfo.com/sales/data-enrichment-api"><span style="font-weight: 400;">How to Use Data Enrichment APIs to Manage Customer Data</span></a><span style="font-weight: 400;">.</span></p> </div></div></div></div></div></div></section><div 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