Children's Food & Beverage Advertising Initiative (CFBAI)

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</aside> <footer> <a href="/about" class="btn btn--secondary">What Is BBB National Programs?</a> </footer> </section> </div> </header> </div> <main id="main-content" class="main-content" tabindex="-1"> <div class="hero hero--no-bg"> <div class="container"> <nav class="breadcrumb" aria-label="Breadcrumb"> <ol class="breadcrumb__items"> <li><a href="/">Home</a></li> <li> <a href="/programs">Programs</a> </li> <li> <a href="/programs/children">Children's Initiatives</a> </li> <li class="current"> <a href="/programs/children/cfbai" aria-current="page">Children's Food & Beverage Advertising Initiative (CFBAI)</a> </li> </ol> </nav> <div class="hero__content"> <h1 class="hero__heading"> Children's Food & Beverage Advertising Initiative (CFBAI) </h1> <div class="hero__text"> The Children’s Food and Beverage Advertising Initiative (CFBAI) was created to improve the landscape of food advertising to children. Under CFBAI, participants voluntarily commit that, in advertising primarily directed to children, they will either not advertise foods or beverages to children at all or advertise only products that meet CFBAI’s strict Uniform Nutrition Criteria. Participants also do not advertise in elementary or middle schools. </div> </div> <div class="hero__footer"> <a href="/programs/children/cfbai#form" class=" btn btn--primary">Join the Program</a> </div> </div> </div> <div class="anchor-to__section" id="" data-anchor-omit="false" data-anchor-name=""> <div class="video-section theme-normal"> <div class="video-section__wrap"> <div class="container"> <div class="video-section__video-wrap"> <div class="youtube-embed" data-video-src="https://youtu.be/CVFO0wDP51g?si=RJSDA_BYP6DglHNq"> <img src="https://img.youtube.com/vi/CVFO0wDP51g/hqdefault.jpg" loading="lazy"> <button aria-label="Play video"></button> </div> </div> </div> </div> </div> <div class="programs bbbnp-National-Blue"> <div class="container"> <h2>Program Guidance</h2> </div> <div class="programs__listing"> <div class="programs__item active"> <div class="programs__header"> <h3> Core Principles </h3> <button type="button" class="programs__btn" aria-label="Show sub-menu" aria-controls="programs__CorePrinciples" aria-expanded="true" ></button> </div> <div class="programs__body" id="programs__CorePrinciples"> <div class="programs__body-inner"> CFBAI’s Core Principles set requirements regarding media coverage and nutrition criteria for food advertising to children. CFBAI has evolved over the years to respond to changes in the children’s advertising landscape.<br /> <br /> The Core Principles cover child-directed advertising on TV, digital and mobile media (websites, video and computer games, apps, YouTube, product placements and integrations, and influencers), radio, print, and word of mouth.<br /> <br /> <a href="https://assets.bbbprograms.org/docs/default-source/cfbai/cfbai-infographic.pdf?_ga=2.223294555.1710172359.1719432421-564460118.1668026548&_gl=1*1n0w13s*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTQ0Mjg1NC4yOC4xLjE3MTk0NTA4NjAuNTUuMC4w*_ga_BM4RBEEQ37*MTcxOTQ0Mjg1NC40MjYuMS4xNzE5NDUwODYxLjAuMC4w" target="_blank">CFBAI Overview Graphic</a> <footer> <a href="/programs/children/cfbai/principles" class="btn btn--secondary">CFBAI Core Principles</a> </footer> </div> </div> </div> <div class="programs__item"> <div class="programs__header"> <h3> Uniform Nutrition Criteria </h3> <button type="button" class="programs__btn" aria-label="Show sub-menu" aria-controls="programs__UniformNutritionCriteria" aria-expanded="false" ></button> </div> <div class="programs__body" id="programs__UniformNutritionCriteria"> <div class="programs__body-inner"> Foods advertised to children by CFBAI participants must meet CFBAI’s Uniform Nutrition Criteria, which set limits on calories, saturated fat, sodium, and added sugars, and minimum requirements for important food groups and key nutrients.<br /> <br /> <a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/cfbai/cfbai-white-paper_1-18-2019.pdf?sfvrsn=6bde3f80_2" target="_blank">White Paper: CFBAI's UNC</a> <footer> <a href="/programs/children/cfbai/principles" class="btn btn--secondary">Uniform Nutrition Criteria</a> </footer> </div> </div> </div> <div class="programs__item"> <div class="programs__header"> <h3> CFBAI Participants </h3> <button type="button" class="programs__btn" aria-label="Show sub-menu" aria-controls="programs__CFBAIParticipants" aria-expanded="false" ></button> </div> <div class="programs__body" id="programs__CFBAIParticipants"> <div class="programs__body-inner"> 21 leading food, beverage, and quick-service restaurants participate in CFBAI by developing individual pledges that set out how the company will meet the requirements of CFBAI’s Core Principles.<br /> <br /> CFBAI’s 21 participants represent the majority of child-directed food advertising expenditures in the United States and most of the food advertising on children’s TV programming. <footer> <a href="/programs/children/cfbai/pledge" class="btn btn--secondary">Pledges & Qualifying Foods</a> </footer> </div> </div> </div> <div class="programs__item"> <div class="programs__header"> <h3> Annual Reports </h3> <button type="button" class="programs__btn" aria-label="Show sub-menu" aria-controls="programs__AnnualReports" aria-expanded="false" ></button> </div> <div class="programs__body" id="programs__AnnualReports"> <div class="programs__body-inner"> CFBAI monitors and evaluates the participants’ compliance with their pledge commitments, and companies also submit annual self-assessments. CFBAI publishes an annual report on compliance and progress.<br /> <br /> <a href="/getmedia/9b43b94a-cb09-40c9-bc19-3bbc1fbd10dd/CFBAI_CCAI_AnnualReport_2023_Digital_Report.pdf" target="_blank">2023 CFBAI and CCAI Compliance Report (December 2024)</a><br /> <a href="https://assets.bbbprograms.org/docs/default-source/cfbai/cfbai_annual-report_2022.pdf?sfvrsn=bf51ecd8_3&_ga=2.42868069.1710172359.1719432421-564460118.1668026548&_gl=1*1tknsf1*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTQ0Mjg1NC4yOC4xLjE3MTk0NTA4NjAuNTUuMC4w*_ga_BM4RBEEQ37*MTcxOTQ0Mjg1NC40MjYuMS4xNzE5NDUwODYxLjAuMC4w" rel="noreferrer noopener" target="_blank">2022 CFBAI and CCAI Compliance Report (December 2023)</a><a href="https://assets.bbbprograms.org/docs/default-source/cfbai/cfbai_annual-report_2022.pdf?sfvrsn=bf51ecd8_3&_ga=2.42868069.1710172359.1719432421-564460118.1668026548&_gl=1*1tknsf1*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTQ0Mjg1NC4yOC4xLjE3MTk0NTA4NjAuNTUuMC4w*_ga_BM4RBEEQ37*MTcxOTQ0Mjg1NC40MjYuMS4xNzE5NDUwODYxLjAuMC4w" target="_blank"> </a><br /> <a href="https://assets.bbbprograms.org/docs/default-source/cfbai/2021-cfbai-annualreport.pdf?sfvrsn=4c007187_3&_ga=2.42868069.1710172359.1719432421-564460118.1668026548&_gl=1*1tknsf1*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTQ0Mjg1NC4yOC4xLjE3MTk0NTA4NjAuNTUuMC4w*_ga_BM4RBEEQ37*MTcxOTQ0Mjg1NC40MjYuMS4xNzE5NDUwODYxLjAuMC4w" rel="noreferrer noopener" target="_blank">2021 CFBAI and CCAI Compliance Report (December 2022)</a><a href="https://assets.bbbprograms.org/docs/default-source/cfbai/2021-cfbai-annualreport.pdf?sfvrsn=4c007187_3&_ga=2.42868069.1710172359.1719432421-564460118.1668026548&_gl=1*1tknsf1*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTQ0Mjg1NC4yOC4xLjE3MTk0NTA4NjAuNTUuMC4w*_ga_BM4RBEEQ37*MTcxOTQ0Mjg1NC40MjYuMS4xNzE5NDUwODYxLjAuMC4w" target="_blank"> </a><br /> <a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/cfbai/cfbai_annualreport-2021.pdf?sfvrsn=ada4bd5c_3/CFBAI_AnnualReport-2021" rel="noreferrer noopener" target="_blank">2020 CFBAI and CCAI Compliance Report (December 2021)</a><a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/cfbai/cfbai_annualreport-2021.pdf?sfvrsn=ada4bd5c_3/CFBAI_AnnualReport-2021" target="_blank"> </a><br /> <a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/cfbai/2019-cfbai-ccai-report.pdf" rel="noreferrer noopener" target="_blank">2019 CFBAI and CCAI Compliance Report (December 2020)</a><a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/cfbai/2019-cfbai-ccai-report.pdf" target="_blank"> </a><br /> <a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/cfbai/2018-cfbai-ccai-progress-report.pdf?sfvrsn=79b41162_29" rel="noreferrer noopener" target="_blank">2018 CFBAI and CCAI Compliance Report (December 2019)</a><a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/cfbai/2018-cfbai-ccai-progress-report.pdf?sfvrsn=79b41162_29" target="_blank"> </a><br /> <a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/ccai/ccai-annualreport-2018_final.pdf?sfvrsn=168e5312_12" rel="noreferrer noopener" target="_blank">CCAI 2017 Annual Report</a> <br /> <a href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/ccai/ccai_annual-report_final_lores.pdf?sfvrsn=427bfd6b_10" rel="noreferrer noopener" target="_blank">CCAI 2016 Annual Report</a>  <footer> <a href="https://assets.bbbprograms.org/docs/default-source/cfbai/cfbai-infographic.pdf" class="btn btn--secondary" target="_blank">See Infographic</a> </footer> </div> </div> </div> </div> </div> <div class="horizontal-rule theme-inverse bg-color-variant-1"> <div class="container"> <div class="horizontal-rule__rule"></div> </div> </div> <div class="partners bbbnp-National-Blue"> <div class="container"> <h2>CFBAI Participants</h2> <div class="partners__listing"> <div class="embla" data-auto-scroll="false"> <ul class="embla__container"> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Campbell Soup Company" src="/getmedia/8988c5f3-6583-4e01-ab3d-cc621b6dacad/partner_raster_campbells.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Conagra Brands, Inc." src="/getmedia/dcf0b3f5-560e-4cf2-9c20-e3ec0e3201a4/partner_raster_conagra.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Keurig Dr. Pepper, Inc." src="/getmedia/bc3e236c-363b-41f4-bc3d-04276d96efe7/partner_vector_keurigdrpepper.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="The Hershey Company" src="/getmedia/db3cdc3e-847b-4104-9a3f-c3c6298789ab/partner_raster_hershey.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Danone North America, PBC" src="/getmedia/96cd7a54-204d-4697-a066-977cd02fd8e8/partner_vector_danone.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Unilever United States, Inc." src="/getmedia/fbf9b6c8-4b8b-4e8b-8faf-9bb8bf8b0686/partner_vector_unilever.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="PepsiCo, Inc." src="/getmedia/734964d3-2f0a-44c1-ad6c-e05b1d116c4b/partner_raster_pepsico.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Mondelez International, LLC" src="/getmedia/53fb2e18-8846-406a-86b2-147daa202b1d/partner_vector_mondelez.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" 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src="/getmedia/38fb6055-c319-4dad-9a2f-6602e52887cf/partner_raster_kraftheinz.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Post Consumer Brands, LLC" src="/getmedia/c16046ab-fa0e-4be8-a379-ee36ddc3d228/partner_raster_post.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="The Coca-Cola Company" src="/getmedia/78fc43f5-8e31-422a-882a-679da88640a9/partner_vector_cocacola.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Nestle USA, Inc." src="/getmedia/f04d1bd3-ab46-4f72-9fb4-8fce01d142af/partner_raster_nestle.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Ferrero USA, Inc." src="/getmedia/04024820-b575-4601-bf7f-86e9c5887363/partner_raster_ferrero.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Ferrara Candy Company" src="/getmedia/8d1ada31-5abd-4948-b00b-cdf600b602a8/partner_vector_ferrara.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Mars, Inc." src="/getmedia/c80874d2-36c8-4ad8-b816-a93992e5f826/partner_vector_mars.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Hostess Brands, LLC" src="/getmedia/0c861ff9-5b9c-45fb-9308-75c883d4cf1b/partner_vector_hostess.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="McDonald's USA" src="/getmedia/636f60a2-14a9-48d3-ae47-c12d3ede5db0/partner_vector_mcdonalds.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Kellanova" src="/getmedia/2551479c-7112-4b24-bda8-10d417533f8d/partner_vector_kellanova.svg?ext=.svg" loading="lazy"> </div> </div> </li> </ul> <nav class="embla__btns-wrap" aria-label="Scroll partners"> </nav> </div> </div> </div> </div> <section class="faq-section faq-section--full theme-normal"> <div class="faq-section__body-full"> <div class="container"> <div class="faq-section__copy"> <h2>Frequently Asked Questions (FAQs)</h2> <footer> <a href="https://bbbprograms.org/about/faq#faqn=_ChildrensFoodBeverageAdvertisingInitiative_section" class="btn btn--secondary">See All CFBAI FAQs</a> </footer> </div> <div data-location-filter="faq" class="faq-section__faq-section collapse collapse--faqs"> </div> </div> </div> </section> <div class="partners bbbnp-National-Blue"> <div class="container"> <h2>Children's Confection Advertising Initiative (CCAI)</h2> <div class="partners__copy"> <div class="partners__text"><p>Modeled after CFBAI, CCAI was created in 2016 by the National Confectioners Association (NCA) for small-to-medium sized confectionery companies. All CCAI participants commit to not engage in child-directed advertising for children under age 13 or in elementary schools.</p></div> <footer> <a href="/programs/children/ccai" class="btn btn--secondary">More about CCAI</a> </footer> </div> <div class="partners__listing"> <div class="embla" data-auto-scroll="false"> <ul class="embla__container"> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="R.M. Palmer Company" src="/getmedia/0167e9ad-db04-41e1-a987-6b43fafcf618/partner_raster-palmer.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Jelly Belly Candy Company" src="/getmedia/b53bdfdb-5a58-4dad-9b4a-4cd4840bc4e8/partner_vector-jellybelly.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Brown & Haley" src="/getmedia/b735b443-9f00-4d49-b392-bd2a32f10b97/partner_vector_brown-haleyroca.svg?ext=.svg" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Impact Confections" src="/getmedia/7d944b43-2eca-4e51-8002-8148e659ad48/partner_raster-impact.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="PIM Brands, Inc." src="/getmedia/e0d39d20-69e0-49b5-9b14-2605c709f30f/partner_raster-pim.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> <li class="slide-in-view" aria-hidden="false"> <div class="partner-card"> <div class="partner-card__content"> <img alt="Just Born Quality Confections" src="/getmedia/7cd91968-2da5-4bab-b148-e300377acdfa/partner_raster-justborn.png?width=256&height=256&ext=.png" loading="lazy"> </div> </div> </li> </ul> <nav class="embla__btns-wrap" aria-label="Scroll partners"> </nav> </div> </div> </div> </div> <div class="horizontal-rule theme-normal horizontal-rule--space-none"> <div class="container"> <div class="horizontal-rule__rule"></div> </div> </div> </div> <div class="anchor-to__section" id="form" data-anchor-omit="false" data-anchor-name="form"> <div class="horizontal-rule White"> <div class="container"> <div class="horizontal-rule__rule"></div> </div> </div> <div class="form-section"> <div class="form-section__bg bbbnp-Neutral-06" ></div> <div class="container"> <div class="form-section__main-copy"> <div class="form-section__main-copy-inner"> <h2>Thinking about joining the program?</h2> </div> </div> <div class="form-section__bg-wrap bbbnp-Neutral-06" aria-hidden="true"> <img src="/getmedia/3e211481-3ce5-4724-bdb0-10de7ea7c3fa/BBBNP-Beige-Thumbnail.svg" loading="lazy" /> </div> <div class="form-section__wrap bbbnp-Neutral-06"> <div class="form-section__copy"><p>Please contact us if you would like more information about the CFBAI or CCAI Programs.</p></div> <div class="hubspot-form-embed hubspot-form-embed--collapsible" data-hubspot-portal-id="8712603" data-hubspot-form-id="2c1c532a-2159-46a3-886f-26dd9143f52f" style=" --mb-preload-height:calc((168 / 16) * 1rem); 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