Programs - BBB National Programs

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</aside> <footer> <a href="/programs" class="btn btn--secondary">Learn More About Our Programs</a> </footer> </section> <section role="tabpanel" id="nav-main__media-and-resources"> <header> <h3><a href="">Media & Resources</a></h3> <button class="site-header__nav-btn-mb-back" aria-label="Go Back"></button> </header> <ul> <li> <a href="/media/newsroom">Newsroom</a> <ul> <li><a href="/media/newsroom/decisions">Decision Summaries</a></li> <li><a href="/media/newsroom/press">Press Releases</a></li> <li><a href="/media/newsroom/news">In the News</a></li> </ul> </li> <li> <a href="/media/insights">Thought Leadership</a> <ul> <li><a href="/media/insights/blog">Blogs</a></li> <li><a href="/media/insights/podcast">Podcasts</a></li> <li><a href="/media/insights/ceo-insights">CEO Insights</a></li> </ul> </li> <li> <a href="/media/resources">Resources</a> <ul> <li><a href="/media/resources/ad-law">Truth-in-Advertising</a></li> <li><a href="/media/resources/program-guidance">Program 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href="">About</a></h3> <button class="site-header__nav-btn-mb-back" aria-label="Go Back"></button> </header> <ul> <li> <a href="/about/leadership">Leadership</a> <ul> </ul> <a href="/about/board">Board of Directors</a> <ul> </ul> <a href="/about/faq">Frequently Asked Questions</a> <ul> </ul> <a href="/about/cisr">Center for Industry Self-Regulation</a> <ul> </ul> </li> <li> <a href="/about/careers">Careers</a> <ul> <li><a href="/about/careers/mission">Our Mission</a></li> <li><a href="/about/careers/offices">Our Offices</a></li> </ul> <a href="/about/cy-pres">Cy Pres Awards</a> <ul> </ul> <a href="/contact">Contact Us</a> <ul> </ul> </li> <li> <a href="/programs">About Our Programs</a> <ul> <li><a href="https://industryselfregulation.org/incubator/ai-hiring">AI in Hiring</a></li> <li><a href="/programs/dr/bbbautoline">BBB AUTO LINE</a></li> <li><a href="/programs/privacy/cpra">CPRA Verification</a></li> <li><a href="/programs/children/caru">Children's Advertising Review Unit</a></li> <li><a href="/programs/children/ccai">Children’s Confection Advertising Initiative</a></li> <li><a href="/programs/children/cfbai">Children's Food & Beverage Advertising Initiative</a></li> <li><a href="/programs/dr/class-action">Class Actions</a></li> <li><a href="/programs/dr/cba">Coalition for Better Advertising</a></li> <li><a href="/programs/children/safe-harbor">COPPA Safe Harbor Services</a></li> <li><a href="/programs/privacy/cbpr">Cross-Border Privacy Rules</a></li> <li><a href="/programs/privacy/dpf">Data Privacy Framework Services</a></li> </ul> </li> <li> <ul> <li><a href="/programs/privacy/daap">Digital Advertising Accountability Program</a></li> <li><a href="/programs/emerging/dhpp">Digital Health Privacy Program</a></li> <li><a href="/programs/advertising/dssrc">Direct Selling Self-Regulatory Council</a></li> <li><a href="/programs/dr/ford">Ford Extended Service Customers</a></li> <li><a href="/programs/privacy/gpd">Global Privacy Services</a></li> <li><a href="/programs/advertising/nad">National Advertising Division</a></li> <li><a href="/programs/advertising/narb">National Advertising Review Board</a></li> <li><a href="/programs/privacy/cbpr/prp">Privacy Recognition for Processors</a></li> <li><a href="/programs/emerging/rmai">RMAI Services</a></li> <li><a href="https://industryselfregulation.org/incubator/tapp">TeenAge Privacy Program</a></li> <li><a href="/programs/privacy/cbpr/vpp">Vendor Privacy Program</a></li> <li><a href="/programs/dr/vw">Volkswagen Car-Net & Audi Connect</a></li> </ul> </li> </ul> <aside> <h4>Our 501c3 Foundation</h4> <img src="/getmedia/e6b6ddfe-2226-48b4-ae21-f2c1febf197e/CISR-menu-short.png?width=900&height=500&ext=.png" alt=" " loading="lazy"> <a href="/about/cisr" class="btn btn--secondary">Learn About CISR</a> </aside> <footer> <a href="/about" class="btn btn--secondary">What Is BBB National Programs?</a> </footer> </section> </div> </header> </div> <main id="main-content" class="main-content" tabindex="-1"> <div class="hero hero--no-bg"> <div class="container"> <nav class="breadcrumb" aria-label="Breadcrumb"> <ol class="breadcrumb__items"> <li><a href="/">Home</a></li> <li class="current"> <a href="/programs" aria-current="page">Programs</a> </li> </ol> </nav> <div class="hero__content"> <h1 class="hero__heading"> Our Programs </h1> <div class="hero__text"> Driven by our mission to promote marketplace competition and be the place where businesses go to enhance consumer trust and consumers are heard, BBB National Programs is the home of independent industry self-regulation in the United States. Industries rely on us to hold them accountable to responsible business practices and better serve consumers. </div> </div> </div> </div> <div class="anchor-to__section" id="" data-anchor-omit="false" data-anchor-name=""> <div class="starburst"> <div class="container"> <h2><p>50+ Years of Experience</p></h2> <div class="starburst__copy"> <p>Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.</p> </div> <div class="starburst__listing"> <div class="embla" data-auto-scroll=true> <div class="embla__container"> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>BBB AUTO LINE</h3> <footer><a href="https://bbbprograms.org/programs/dr/bbbautoline" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Center for Industry Self-Regulation</h3> <footer><a href="https://bbbprograms.org/about/cisr" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Children’s Confection Advertising Initiative</h3> <footer><a href="https://bbbprograms.org/programs/children/ccai" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Children's Advertising Review Unit (CARU)</h3> <footer><a href="https://bbbprograms.org/programs/children/caru" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Children's Food & Beverage Advertising Initiative (CFBAI)</h3> <footer><a href="https://bbbprograms.org/programs/children/cfbai" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Class Action Arbitration Program</h3> <footer><a href="https://bbbprograms.org/programs/dr/class-action" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Coalition for Better Advertising</h3> <footer><a href="https://bbbprograms.org/programs/dr/cba" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>CPRA Compliance</h3> <footer><a href="https://bbbprograms.org/programs/privacy/cpra" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Cross-Border Privacy Rules (CBPR)</h3> <footer><a href="https://bbbprograms.org/programs/privacy/cbpr" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Data Privacy Framework (DPF) Services</h3> <footer><a href="https://bbbprograms.org/programs/privacy/dpf" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Digital Advertising Accountability Program (DAAP)</h3> <footer><a href="https://bbbprograms.org/programs/privacy/daap" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Digital Health Privacy Program (DHPP)</h3> <footer><a href="https://bbbprograms.org/programs/emerging/dhpp" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Direct Selling Self-Regulatory Council (DSSRC)</h3> <footer><a href="https://bbbprograms.org/programs/advertising/dssrc" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Ford Extended Service Arbitration </h3> <footer><a href="https://bbbprograms.org/programs/dr/ford" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>National Advertising Division (NAD)</h3> <footer><a href="https://bbbprograms.org/programs/advertising/nad" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>National Advertising Review Board (NARB)</h3> <footer><a href="https://bbbprograms.org/programs/advertising/narb" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Privacy Recognition for Processors (PRP) Certification </h3> <footer><a href="https://bbbprograms.org/programs/privacy/cbpr/prp" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>RMAI Services</h3> <footer><a href="https://bbbprograms.org/programs/emerging/rmai" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Vendor Privacy Program Certification </h3> <footer><a href="https://bbbprograms.org/programs/privacy/cbpr/vpp" tabindex="-1">View More</a></footer> </div> </article> </div> </div> <div class="starburst__item"> <div class="starburst__item-inner"> <article> <div> <h3>Volkswagen Car-Net & Audi Connect</h3> <footer><a href="https://bbbprograms.org/programs/dr/vw" tabindex="-1">View More</a></footer> </div> </article> </div> </div> </div> </div> </div> </div> </div> <div class="horizontal-rule theme-normal"> <div class="container"> <div class="horizontal-rule__rule"></div> </div> </div> <div class="text-section theme-normal text-section--cols1 text-section--text-column"> <div class="container"> <section> <h2><p>Capabilities & Programs</p></h2> <div class="richtext"> </div> </section> </div> </div> <div class="text-section theme-normal text-section--cols1 text-section--text-column"> <div class="container"> <section> <h3><p>Keeping Advertising Honest</p></h3> <div class="richtext"> <p>Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.</p> </div> </section> </div> </div> <div class="basic-cards basic-cards--l-4 theme-normal"> <div class="container"> <div class="basic-cards__content"> <ul class="basic-cards__items"> <li> <div class="basic-card bbbnp-Green-03"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/programs/advertising/nad" target=""><span class="link__text">National Advertising Division (NAD)</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> </div> </li> <li> <div class="basic-card bbbnp-Green-03"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/programs/advertising/narb" target=""><span class="link__text">National Advertising Review Board (NARB)</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> </div> </li> <li> <div class="basic-card bbbnp-Green-03"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/programs/children/caru" target=""><span class="link__text">Children's Advertising Review Unit (CARU)</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> </div> </li> <li> <div class="basic-card bbbnp-Green-03"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/programs/children/cfbai" target=""><span class="link__text">Children's Food & Beverage Advertising Initiative (CFBAI)</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> </div> </li> <li> <div class="basic-card bbbnp-Green-03"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/programs/children/ccai" target=""><span class="link__text">Children’s Confection Advertising Initiative (CCAI)</span><span class="link__hot-zone"></span><i class="ico 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