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National Advertising Division (NAD) - BBB National Programs
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</li> </ul> <aside> <h4>Our 501c3 Foundation</h4> <img src="/getmedia/e6b6ddfe-2226-48b4-ae21-f2c1febf197e/CISR-menu-short.png?width=900&height=500&ext=.png" alt=" " loading="lazy"> <a href="/about/cisr" class="btn btn--secondary">Learn About CISR</a> </aside> <footer> <a href="/about" class="btn btn--secondary">What Is BBB National Programs?</a> </footer> </section> </div> </header> </div> <main id="main-content" class="main-content" tabindex="-1"> <div class="hero hero--no-bg"> <div class="container"> <nav class="breadcrumb" aria-label="Breadcrumb"> <ol class="breadcrumb__items"> <li><a href="/">Home</a></li> <li> <a href="/programs">Programs</a> </li> <li> <a href="/programs/advertising">Advertising Self-Regulation</a> </li> <li class="current"> <a href="/programs/advertising/nad" aria-current="page">National Advertising Division (NAD)</a> </li> </ol> </nav> <div class="hero__content"> <h1 class="hero__heading"> National Advertising Division (NAD) </h1> </div> <div class="hero__footer"> <a href="https://portal.bbbnp.org/nad-claims" target="_blank" class=" btn btn--primary">File a Challenge</a> <a href="/getmedia/caf0ae8d-27f3-4aec-b7ac-7e7a547ce775/!NAD-NARB-Procedures-dec-2024_-1227.pdf" target="_blank" class=" btn btn--primary">Policies & Procedures</a> </div> </div> </div> <div class="anchor-to__section" id="" data-anchor-omit="false" data-anchor-name=""> <div class="text-section theme-normal text-section--cols1 text-section--text-column"> <div class="container"> <section> <div class="richtext"> <div class="OutlineElement Ltr SCXW107226769 BCX0" id="isPasted"><p class="Paragraph SCXW107226769 BCX0"><span data-contrast="auto" lang="EN-US" class="TextRun SCXW107226769 BCX0"><span class="NormalTextRun SCXW107226769 BCX0">The U.S. advertising industry founded the National Advertising Division (NAD) and the </span></span><span data-contrast="none" lang="EN-US" class="TextRun Underlined SCXW107226769 BCX0"><span class="NormalTextRun SCXW107226769 BCX0" data-ccp-charstyle="Hyperlink"><a href="/about/programs/narb">National Advertising Review Board</a></span></span><span data-contrast="auto" lang="EN-US" class="TextRun SCXW107226769 BCX0"><span class="NormalTextRun SCXW107226769 BCX0"> in 1971 as a system of independent industry self-regulation to build consumer trust in advertising and support fair competition in the marketplace. NAD holds national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from businesses, trade associations, consumers, or on its own initiative.</span></span></p><p class="Paragraph SCXW107226769 BCX0"><span data-contrast="auto" lang="EN-US" class="TextRun SCXW107226769 BCX0"><span class="NormalTextRun SCXW107226769 BCX0">Through its work, thousands of misleading advertising claims have been removed from the marketplace and NAD’s case decisions represent the single largest body interpreting advertising law in the country.</span></span></p></div> </div> </section> </div> </div> <div class="basic-cards basic-cards--l-3 theme-normal"> <div class="container"> <div class="basic-cards__content"> <ul class="basic-cards__items"> <li> <div class="basic-card bbbnp-Blue-05"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/getmedia/caf0ae8d-27f3-4aec-b7ac-7e7a547ce775/!NAD-NARB-Procedures-dec-2024_-1227.pdf" target="_blank"><span class="link__text">Policies & Procedures</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> <div class="basic-card__text">NAD is guided by its Policies and Procedures, which outlines NAD's function, policies, procedures for each filing track, the process for appeals, and more.</div> </div> </li> <li> <div class="basic-card bbbnp-Blue-06"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/media/resources/ad-law" target="_blank"><span class="link__text">Resource Library</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> <div class="basic-card__text">Advertising's purpose is to convince consumers to buy the advertiser's product or service. While advertising is often creative and fun, it can also sometimes cross the line into false advertising that misleads consumers and disrupts fair competition. Make sure you know the rules.</div> </div> </li> <li> <div class="basic-card bbbnp-Blue-04"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="https://bbbprograms.org/media/events/upcoming-events?filter=NationalAdvertisingDivision_NAD" target="_blank"><span class="link__text">Upcoming Events</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> <div class="basic-card__text">Learn more about NAD's Annual Conference and follow NAD thought leaders as they speak across the country.</div> </div> </li> <li> <div class="basic-card bbbnp-Neutral-05"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/media/online-archive" target="_blank"><span class="link__text">Online Archive</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> <div class="basic-card__text">An exclusive database containing 6,000+ self-regulatory legal cases and detailed analysis from NAD, NARB, and CARU dating back to the 1970's.</div> </div> </li> <li> <div class="basic-card bbbnp-Neutral-06"> <div class="basic-card__header"> <h3 class="basic-card__heading"><a href="/programs/advertising/nad/challenges" target=""><span class="link__text">The Filing Tracks</span><span class="link__hot-zone"></span><i class="ico ico-arrow-right" aria-hidden="true"></i></a></h3> </div> <div class="basic-card__text">Fast-Track SWIFT, Standard, or Complex - NAD offers several filing options for submitting challenges for review.</div> </div> </li> </ul> </div> </div> </div> <div class="basic-cards basic-cards--l-2 theme-normal"> <div class="container"> <div class="basic-cards__content"> <ul class="basic-cards__items"> </ul> </div> </div> </div> <div class="horizontal-rule White"> <div class="container"> <div class="horizontal-rule__rule"></div> </div> </div> <div class="resources theme-normal"> <div class="container"> <h2>Case Decisions</h2> <div class="resources__copy"> <div class="resources__text"> <p>Over its <a href="/programs/advertising/nad/50th" rel="noopener noreferrer" target="_blank">50-year history</a>, NAD has published thousands of decisions and has become the leading voice in providing guidance for truthful and transparent advertising. NAD reviews advertising in any industry and advertising format and often addresses cutting-edge advertising issues before regulatory guidance is available. </p><p>Summaries of all case decisions can be found in the Case Decision Summary library.</p> </div> <footer> <a href="/media/newsroom/decisions" class="btn btn--secondary" target="_blank">See All Decisions</a> </footer> </div> <div class="resources__sections tabs" data-default-content="0"> <div class="tabs__container"> <div class="tabs__select-wrap tabs__select-wrap--hidden"> <label> <span class="sr-only">Select tab</span> <select> <option value="#DecisionSummaries-1607723382">Decision Summaries</option> </select> </label> </div> <div class="tabs__body tabs__body--single-tab"> <div class="tabs__panel" data-tab-id="DecisionSummaries-1607723382"> <div class="embla"> <div class="embla__container"> <article class="article article--index-0 0 active"> <div class="article__wrap"> <div class="article__bg-wrap"> <img src="/assets/img/Media/BBBNP-DarkBlue-Thumbnail.svg" alt="Default logo placeholder image" loading="lazy" /> </div> <div class="article__content"> <div class="article__header"> <time class="article__date" dateTime="2/13/2025 12:00:00 AM">2.13.25</time> <div class="article__body"> <h3 class="article__heading"><a href="https://bbbprograms.org/media/newsroom/decisions/total-wireless">NAD Case #7418: Total Wireless</a></h3> </div> </div> </div> </div> </article> <article class="article article--index-0 0 active"> <div class="article__wrap"> <div class="article__bg-wrap"> <img src="/assets/img/Media/BBBNP-DarkBlue-Thumbnail.svg" alt="Default logo placeholder image" loading="lazy" /> </div> <div class="article__content"> <div class="article__header"> <time class="article__date" dateTime="2/4/2025 12:00:00 AM">2.04.25</time> <div class="article__body"> <h3 class="article__heading"><a href="https://bbbprograms.org/media/newsroom/decisions/chomps">NAD Case #7383: We Are The Chompions, LLC (Chomps)</a></h3> </div> </div> </div> </div> </article> <article class="article article--index-0 0 active"> <div class="article__wrap"> <div class="article__bg-wrap"> <img src="/assets/img/Media/BBBNP-DarkBlue-Thumbnail.svg" alt="Default logo placeholder image" loading="lazy" /> </div> <div class="article__content"> <div class="article__header"> <time class="article__date" dateTime="2/3/2025 12:00:00 AM">2.03.25</time> <div class="article__body"> <h3 class="article__heading"><a href="https://bbbprograms.org/media/newsroom/decisions/slba-beauty-ro">NAD Case #7239RO: SBLA Beauty, Inc.</a></h3> </div> </div> </div> </div> </article> <article class="article article--index-0 0 active"> <div class="article__wrap"> <div class="article__bg-wrap"> <img src="/assets/img/Media/BBBNP-DarkBlue-Thumbnail.svg" alt="Default logo placeholder image" loading="lazy" /> </div> <div class="article__content"> <div class="article__header"> <time class="article__date" dateTime="1/29/2025 12:00:00 AM">1.29.25</time> <div class="article__body"> <h3 class="article__heading"><a href="https://bbbprograms.org/media/newsroom/decisions/revolve-group">NAD Case #7368: Revolve Group, Inc.</a></h3> </div> </div> </div> </div> </article> <article class="article article--index-0 0 active"> <div class="article__wrap"> <div class="article__bg-wrap"> <img src="/assets/img/Media/BBBNP-DarkBlue-Thumbnail.svg" alt="Default logo placeholder image" loading="lazy" /> </div> <div class="article__content"> <div class="article__header"> <time class="article__date" dateTime="1/29/2025 12:00:00 AM">1.29.25</time> <div class="article__body"> <h3 class="article__heading"><a href="https://bbbprograms.org/media/newsroom/decisions/bullfrog-spas">NAD Case #7384: Bullfrog International</a></h3> </div> </div> </div> </div> </article> <article class="article article--index-0 0 active"> <div class="article__wrap"> <div class="article__bg-wrap"> <img src="/assets/img/Media/BBBNP-DarkBlue-Thumbnail.svg" alt="Default 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Mouthwash</a></h3> </div> </div> </div> </div> </article> <article class="article article--index-0 0 active"> <div class="article__wrap"> <div class="article__bg-wrap"> <img src="/assets/img/Media/BBBNP-DarkBlue-Thumbnail.svg" alt="BBBNationalProgramslogo background image" loading="lazy" /> </div> <div class="article__content"> <div class="article__header"> <div class="article__body"> <h3 class="article__heading"><a href="https://bbbprograms.org/media/newsroom/decisions">View All</a></h3> </div> </div> </div> </div> </article> </div> </div> </div> </div> </div> </div> </div> </div> <div class="text-section theme-normal text-section--cols1 text-section--text-center"> <div class="container"> <section> <div class="richtext"> <p><span data-contrast="auto" lang="EN-US" class="TextRun SCXW159542637 BCX0" id="isPasted"><span class="NormalTextRun SCXW159542637 BCX0">For the full text of</span><span class="NormalTextRun SCXW159542637 BCX0"> </span><span class="NormalTextRun SCXW159542637 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Any company, consumer, or non-governmental organization, including trade associations and non-profit organizations, can file a challenge with NAD. <br /> <br /> <strong>Fast-Track SWIFT</strong><br /> Single-issue advertising cases with decisions in 20 business days. <br /> <br /> <strong>Standard Track </strong><br /> Open to a variety of case types with decisions 20 business days following the final meeting. <br /> <br /> <strong>Complex Track </strong><br /> Cases requiring complex substantiation with decisions 30 business days following the final meeting. <footer> <a href="/programs/advertising/nad/challenges" class="btn btn--secondary">Filing Tracks</a> </footer> </div> </div> </div> <div class="programs__item"> <div class="programs__header"> <h3> Monitoring </h3> <button type="button" class="programs__btn" aria-label="Show sub-menu" aria-controls="programs__Monitoring" aria-expanded="false" ></button> </div> <div class="programs__body" id="programs__Monitoring"> <div class="programs__body-inner"> <p paraeid="{9c3bf05a-03a0-4f95-bf52-77b3b5d8ba0b}{125}" paraid="2000485791">As part of its public interest mission to ensure consumers receive truthful and accurate advertising messages, NAD initiates approximately 20-25% of its cases each year based on its own monitoring of advertising in a wide variety of product categories.<br /> <br /> The goal of NAD’s monitoring cases is to expand the universe of advertising claims that are reviewed for truth and transparency and provide guidance for future advertising. </p> <footer> <a href="http://bbbprograms.org/about/faq#NationalAdvertisingDivision_section" class="btn btn--secondary" target="_blank">Monitoring FAQs</a> </footer> </div> </div> </div> <div class="programs__item"> <div class="programs__header"> <h3> Annual Reporting </h3> <button type="button" class="programs__btn" aria-label="Show sub-menu" aria-controls="programs__AnnualReporting" aria-expanded="false" ></button> </div> <div class="programs__body" id="programs__AnnualReporting"> <div class="programs__body-inner"> <p>The NAD Annual Report includes a year in review, exclusive insight on ad law case trends, a wrap-up of each year’s annual conference, and an extensive summary of the year’s casework. <br /> <br /> <a href="https://bbbprograms.org/getmedia/c37e0877-e9df-4ea5-82e1-d5f7dfaec3ef/NAD_AnnualReport_2024_Digital_Report.pdf" target="_blank">Annual Report 2024</a><br /> <br /> <a href="http://assets.bbbprograms.org/docs/default-source/nad/nad_2023_annual_report.pdf?sfvrsn=84850a53_8&_ga=2.2363376.1909812156.1719071221-564460118.1668026548&_gl=1*15s4idt*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTI3MzA2Ny4yNC4xLjE3MTkyNzUyNDAuNjAuMC4w*_ga_BM4RBEEQ37*MTcxOTI3MzA2Ny40MjIuMS4xNzE5Mjc1MjQwLjAuMC4w" target="_blank">Annual Report 2023</a><br /> <br /> <a href="http://assets.bbbprograms.org/docs/default-source/nad/nad_annualreport_2022.pdf?sfvrsn=d4c58159_5&_ga=2.2363376.1909812156.1719071221-564460118.1668026548&_gl=1*15s4idt*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTI3MzA2Ny4yNC4xLjE3MTkyNzUyNDAuNjAuMC4w*_ga_BM4RBEEQ37*MTcxOTI3MzA2Ny40MjIuMS4xNzE5Mjc1MjQwLjAuMC4w" target="_blank">Annual Report 2022</a> <br /> <br /> <a href="http://assets.bbbprograms.org/docs/default-source/nad/nad_annualreport_2021_digital_periodical-report.pdf?sfvrsn=694adf7c_34&_ga=2.2363376.1909812156.1719071221-564460118.1668026548&_gl=1*15s4idt*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTI3MzA2Ny4yNC4xLjE3MTkyNzUyNDAuNjAuMC4w*_ga_BM4RBEEQ37*MTcxOTI3MzA2Ny40MjIuMS4xNzE5Mjc1MjQwLjAuMC4w" target="_blank">Annual Report 2021</a><br /> <br /> <a href="http://assets.bbbprograms.org/docs/default-source/nad/nad_annualreport_v1_7-9-2021.pdf?sfvrsn=5b82d8ae_5&_ga=2.2363376.1909812156.1719071221-564460118.1668026548&_gl=1*15s4idt*_gcl_au*MTY5MDYyMjUwLjE3MTI2MDc1NjEuMTI5ODIzNDcyOC4xNzE5MTYxMDEwLjE3MTkxNjEwODA.*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcxOTI3MzA2Ny4yNC4xLjE3MTkyNzUyNDAuNjAuMC4w*_ga_BM4RBEEQ37*MTcxOTI3MzA2Ny40MjIuMS4xNzE5Mjc1MjQwLjAuMC4w" target="_blank">Annual Report 2020</a></p> </div> </div> </div> <div class="programs__item"> <div class="programs__header"> <h3> Enforcement </h3> <button type="button" class="programs__btn" aria-label="Show sub-menu" aria-controls="programs__Enforcement" aria-expanded="false" ></button> </div> <div class="programs__body" id="programs__Enforcement"> <div class="programs__body-inner"> The NAD | NARB Policies and Procedures describe the details and parameters of NAD's challenge review process. When an advertiser declines to participate in the NAD process or decides not to comply with NAD’s decision, NAD will refer the matter to the Federal Trade Commission (FTC). The FTC will review the matter for possible enforcement action. <footer> <a href="https://www.ftc.gov/enforcement/cases-proceedings/closing-letters-and-other-public-statements/resolution-of-referrals-from-nad" class="btn btn--secondary" target="_blank">FTC Resolution of Referrals</a> </footer> </div> </div> </div> </div> </div> <section class="content-hero content-hero--img-md bbbnp-Blue-06"> <div class="content-hero__wrap"> <div class="container"> <h2>2025 NAD Annual Conference</h2> <div class="content-hero__bg-wrap" aria-hidden="true"> <img src="/getmedia/54179ca0-b362-42df-8a63-71a8471b2378/NAD2025-Temp.jpg" srcSet="/getmedia/54179ca0-b362-42df-8a63-71a8471b2378/NAD2025-Temp.jpg 958w, /getmedia/54179ca0-b362-42df-8a63-71a8471b2378/NAD2025-Temp.jpg 959w" sizes="(max-width: 958px) 958px, 959px" alt="BBB National Programs National Advertising Division Annual Conference 2025" loading="lazy" > </div> <div class="content-hero__content"> <div class="content-hero__copy"> <p><strong>Leading the Way in Ad Law</strong></p><p>September 16-17, 2025 in Washington, DC</p><p>The National Advertising Division (NAD) annual conference will bring together advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next. <a href="https://bbbprograms.swoogo.com/nad2024" target="_blank" rel="noopener noreferrer">Check out last year's event</a>.</p> </div> <footer> <a href="https://bbbprograms.swoogo.com/NAD2025" class="btn btn--secondary" target="_blank">Learn More</a> </footer> </div> </div> </div> </section> <section class="faq-section faq-section--full theme-normal"> <div class="faq-section__body-full"> <div class="container"> <div class="faq-section__copy"> <h2>Frequently Asked Questions (FAQs)</h2> <p><p><a href="/about/faq#faqn=_NationalAdvertisingDivision_section" target="_blank" rel="noopener noreferrer">Read all NAD FAQs</a></p></p> </div> <div data-location-filter="faq" class="faq-section__faq-section collapse collapse--faqs"> <div class="collapse__item"> <div class="collapse__header"> <h3 id="section_WhatistheNationalAdvertisingDivisionorNAD1">What is the National Advertising Division, or NAD?</h3> <button type="button" class="collapse__btn" aria-label="Show sub-menu" aria-controls="_WhatistheNationalAdvertisingDivisionorNAD1" aria-expanded="false" ></button> </div> <div class="collapse__body" id="_WhatistheNationalAdvertisingDivisionorNAD1"> <div class="collapse__body-inner"> <p>The National Advertising Division, often called NAD, was formed in 1971 by the advertising industry in response to calls for government regulation of advertising. NAD’s public interest mission is to seek to ensure that advertising claims are truthful and accurate for consumers and that advertisers operate on a level-playing field. NAD assesses the truth and accuracy of claims made in national advertising via three case track options for competitor challenges (Standard Track, Fast-Track SWIFT, and Complex Track) or through its own monitoring efforts.</p> </div> </div> </div> <div class="collapse__item"> <div class="collapse__header"> <h3 id="section_IsNADaffiliatedwiththegovernment2">Is NAD affiliated with the government?</h3> <button type="button" class="collapse__btn" aria-label="Show sub-menu" aria-controls="_IsNADaffiliatedwiththegovernment2" aria-expanded="false" ></button> </div> <div class="collapse__body" id="_IsNADaffiliatedwiththegovernment2"> <div class="collapse__body-inner"> <p>No, the National Advertising Division is a unit of the independent, non-profit organization, BBB National Programs. BBB National Programs is not a government entity, nor is it affiliated with a government agency.</p> </div> </div> </div> <div class="collapse__item"> <div class="collapse__header"> <h3 id="section_Whatisthedefinitionofadvertising3">What is the definition of "advertising"?</h3> <button type="button" class="collapse__btn" aria-label="Show sub-menu" aria-controls="_Whatisthedefinitionofadvertising3" aria-expanded="false" ></button> </div> <div class="collapse__body" id="_Whatisthedefinitionofadvertising3"> <div class="collapse__body-inner"> <p>The term “national advertising” includes any paid commercial message, in any medium (including product labeling), if it has the purpose of inducing a sale or other commercial transaction or persuading an audience of the value or usefulness of a company, product, or service; if it is disseminated nationally or to a substantial portion of the United States, or is test market advertising prepared for national campaigns, and if the content is controlled by the advertiser. This includes claims made on a company’s website or any website that is promoting a company’s product for sale.</p> </div> </div> </div> <div class="collapse__item"> <div class="collapse__header"> <h3 id="section_IreceivedaletterfromNADdoIhavetorespond4">I received a letter from NAD – do I have to respond?</h3> <button type="button" class="collapse__btn" aria-label="Show sub-menu" aria-controls="_IreceivedaletterfromNADdoIhavetorespond4" aria-expanded="false" ></button> </div> <div class="collapse__body" id="_IreceivedaletterfromNADdoIhavetorespond4"> <div class="collapse__body-inner"> <p>Participation in the self-regulatory process is voluntary. However, pursuant to the NAD/NARB Procedures, if an advertiser refuses to participate or refuses to comply with NAD’s recommendations, NAD will refer the matter to the appropriate regulatory agency, which is typically the Federal Trade Commission (FTC). A press release will be issued to this effect. NAD referrals receive priority treatment from the FTC so an advertiser can expect a call from an FTC attorney who is assigned to the referral. Advertisers who initially refuse to participate often return to NAD, and those who refused to comply with NAD’s recommendations often end up modifying their advertising. NAD may also report misleading advertising to the platform on which it was found, including Facebook, for review as to whether the challenged claims comply with platform advertising policies.</p> </div> </div> </div> <div class="collapse__item"> <div class="collapse__header"> <h3 id="section_HowdoIfileachallenge5">How do I file a challenge?</h3> <button type="button" class="collapse__btn" aria-label="Show sub-menu" aria-controls="_HowdoIfileachallenge5" aria-expanded="false" ></button> </div> <div class="collapse__body" id="_HowdoIfileachallenge5"> <div class="collapse__body-inner"> <p>First, select a track: Fast-Track SWIFT, Standard Track, or Complex Track. See all challenge options on the <a href="/programs/advertising/nad/challenges">Filing Tracks webpage</a>. </p> <p><b>Fast-Track SWIFT</b></p> <ul> <li>A Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge is limited to a single well-defined issue, which does not require review of complex evidence or argument and will be capable of resolution within 20 business days. SWIFT claims are not limited to digital advertising and can include any single issue in any media.</li> <li><b>Timing:</b> The filing fee must be received by NAD before the 20-day countdown clock will begin on the claim.</li> <li>A challenge can only be commenced by filing via the online portal.</li> <li>If NAD determines that the challenge is not appropriate for Fast-Track SWIFT, the challenger has the option to refile the challenge in the Standard or Complex track or close the challenge.</li> <li>Please see the NAD/NARB Procedures for more information.</li> </ul> <p><br /> <b>Standard and Complex Tracks</b></p> <ul> <li>Standard and Complex Track challenges are filed using the online portal. Challenges in both tracks are commenced with an opening letter.</li> <li>The opening letter should list the claims challenged, explain why the claims are misleading, attach any available evidence that demonstrates the claims are misleading, including testing, studies, research, or surveys, and link to the challenged advertising or provide copies if advertising is not available digitally.</li> <li>Standard Track is the default track to which any challenge over which NAD has jurisdiction may be submitted.</li> <li>Complex Track is designed for challenges that require complex claim substantiation.</li> </ul> <p><br /> <b>Local vs National Advertising</b></p> <p>NAD only reviews advertising that is national in scope. To report misleading advertising at the local level, contact the <a href="https://www.bbb.org/local-bbb/international-association-of-better-business-bureaus">Better Business Bureau</a>.</p> </div> </div> </div> <div class="collapse__item"> <div class="collapse__header"> <h3 id="section_WhatisthedifferencebetweenaFastTrackSWIFTStandardTrackandComplexTrackchallenge6">What is the difference between a Fast-Track SWIFT, Standard Track, and Complex Track challenge?</h3> <button type="button" class="collapse__btn" aria-label="Show sub-menu" aria-controls="_WhatisthedifferencebetweenaFastTrackSWIFTStandardTrackandComplexTrackchallenge6" aria-expanded="false" ></button> </div> <div class="collapse__body" id="_WhatisthedifferencebetweenaFastTrackSWIFTStandardTrackandComplexTrackchallenge6"> <div class="collapse__body-inner"> <ul> <li>NAD Fast-Track SWIFT is an expedited process for resolving simple, single-issue advertising disputes and that does not require review of complex evidence in 20 days. NAD Fast-Track SWIFT was developed in response to industry concerns that the timeline for standard track cases is often too long to adequately address common simple issues with uncomplicated evidence.</li> <li>A Standard Track challenge generally involves more than one issue and may involve complicated evidence which requires a lengthier review process. The Complex Track, however, is an enhanced process for challenges that require complex claim substantiation providing businesses and their counsel with a customized experience consisting of flexible and more predictable scheduling, greater transparency into the case review process, and deeper insights into NAD’s perspective on the evidence. </li> <li>Complex Track cases involve complex substantiation, such as challenges that may include multiple expert reports or scientific or other technical evidence that requires significant time to analyze, or that involve numerous claims made for a variety of different products.</li> </ul> </div> </div> </div> <div class="collapse__item"> <div class="collapse__header"> <h3 id="section_Isthereafilingfee7">Is there a filing fee?</h3> <button type="button" class="collapse__btn" aria-label="Show sub-menu" aria-controls="_Isthereafilingfee7" aria-expanded="false" ></button> </div> <div class="collapse__body" id="_Isthereafilingfee7"> <div class="collapse__body-inner"> <p>Yes. All standard challenges made by companies and/or competitors shall be filed together with payment to BBB National Programs as a filing fee. Filing fee waivers or partial waivers are available if economic hardship is demonstrated.</p> <ul> <li>The filing fee shall be accompanied by a statement indicating the category into which the challenger’s revenues fall. In the case of a challenge filed by a subsidiary, the filing fee is determined by the gross annual revenue of the parent company.</li> <li>If a case is opened but subsequently administratively closed for any reason other than consent of the parties pursuant to Section 2.2(E), 50% of the filing fee will be refunded.</li> </ul> </div> </div> </div> <div class="collapse__item"> <div class="collapse__header"> <h3 id="section_Whathappensafteracasehasbeendecided8">What happens after a case has been decided?</h3> <button type="button" class="collapse__btn" aria-label="Show sub-menu" aria-controls="_Whathappensafteracasehasbeendecided8" aria-expanded="false" ></button> </div> <div class="collapse__body" id="_Whathappensafteracasehasbeendecided8"> <div class="collapse__body-inner"> <p>If the advertiser agrees to comply with any recommended changes to their advertising, the case is closed. If the advertiser does not agree to comply, it is referred to the FTC and other appropriate regulatory agencies. NAD may also report misleading advertising to the platform on which it was found, including Facebook, for review as to whether the challenged claims comply with platform advertising policies.</p> <p>If the advertiser appeals or a challenger’s request to appeal is granted, the case will be reviewed by the National Advertising Review Board (NARB).</p> </div> </div> </div> </div> </div> </div> </section> <div class="resources bbbnp-National-Blue"> <div class="container"> <h2>Media & Resources</h2> <div class="resources__copy"> <footer> </footer> </div> <div class="resources__sections tabs" data-default-content="0"> <div class="tabs__container"> <div class="tabs__select-wrap"> <label> <span class="sr-only">Select tab</span> <select> <option value="#all-resources">All Content</option> <option value="#Blogs-1031395823">Blogs</option> <option value="#Podcasts-1031395823">Podcasts</option> <option value="#PressReleases-1031395823">Press Releases</option> </select> </label> </div> <div 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