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Industry leading education marketing - The Walk - Integrated Marketing & Communications Agency

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Your education marketing needs to change with it.</h4> <div class="img-mobile"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-9799" src="/media/6344-1-TWA-Industries-Education-body1.jpg" alt="" width="1140" height="1000" srcset="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1.jpg 1140w, https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1-300x263.jpg 300w, https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1-1024x898.jpg 1024w, https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> <p>As more and more people look to upskill, shift careers, and expand their horizons, standing out in a crowd of education providers is becoming an increasingly challenging task. Attracting the right students, driving consistent enrolments, and building a trusted brand within the education industry might all seem impossible – but they aren’t.</p> <p>Whether you’re an adult education provider, tertiary institution, or a school that’s nurturing young minds in a primary or secondary setting, our effective process of strategy, branding, content, and insights will speak directly to all of your prospective students.</p> </div> </div> </div></div></div><div class="col-right wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="1140" height="1000" src="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1.jpg" class="vc_single_image-img attachment-full" alt="" title="6344-1-TWA-Industries-Education-body1" srcset="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1.jpg 1140w, https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1-300x263.jpg 300w, https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1-1024x898.jpg 1024w, https://www.thewalk.au/media/6344-1-TWA-Industries-Education-body1-768x674.jpg 768w" sizes="(max-width: 1140px) 100vw, 1140px" /></div> </figure> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid ss3-startup ss3-education vc_custom_1667890258457 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element content-top" > <div class="wpb_wrapper"> <h2 style="text-align: center;">Case in Point – Stirling College</h2> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid content-bottom"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h4>When looking to attract new students, schools need to communicate in ways that promise a unique experience aligning with the emotional needs and values held by prospective students and their families.</h4> <p>Stirling College, located in Melbourne, Australia, is a theological school offering courses with a strong focus on counselling and community care. As a niche educational institution, Stirling came to The Walk with no marketing strategy, and low brand visibility. Facing the challenge of low enrolment numbers, we partnered with the college and armed with the strategic goal of driving leads and increasing conversions, we got to work on obtaining new online and face-to-face enrolments for the coming school year.</p> <p>Taking the time to create personas by understanding the ambitions and goals of the school’s prospective audiences, we built campaigns aimed at resonating with the emotional needs of each student&#8217;s life and career purpose. Using an omni-channel approach, we strategically marketed the school’s different courses to these target audiences. The collaboration resulted in a massive boost in student enrolments, and subsequently the school chose The Walk to roll out its annual marketing campaign via both online and off-line channels.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><strong>Engaging students and their families through genuine human communication is an integral part of enticing people to picture themselves studying at your school. This is just one aspect of how we establish brand awareness and drive enrolments for educational institutions.</strong></p> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left img-desktop"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="596" height="370" src="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-Stirling-body-1-DT.jpg" class="vc_single_image-img attachment-full" alt="" title="6344-1-TWA-Industries-Education-Stirling-body-1-DT" srcset="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-Stirling-body-1-DT.jpg 596w, https://www.thewalk.au/media/6344-1-TWA-Industries-Education-Stirling-body-1-DT-300x186.jpg 300w" sizes="(max-width: 596px) 100vw, 596px" /></div> </figure> </div> <div class="wpb_single_image wpb_content_element vc_align_center img-mobile"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="354" height="500" src="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-Stirling-body-1-MB.jpg" class="vc_single_image-img attachment-full" alt="" title="6344-1-TWA-Industries-Education-Stirling-body-1-MB" srcset="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-Stirling-body-1-MB.jpg 354w, https://www.thewalk.au/media/6344-1-TWA-Industries-Education-Stirling-body-1-MB-212x300.jpg 212w" sizes="(max-width: 354px) 100vw, 354px" /></div> </figure> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid ss4-startup ss4-education"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element content-top" > <div class="wpb_wrapper"> <h2 style="text-align: center;">Marketing solutions tailor made for the education sector</h2> <p>At The Walk, we understand that effective digital education marketing relies upon a balanced combination of engagement, trust, and competitive difference. With so many paths for students to choose from, appealing to your ideal learner requires a tried-and-tested marketing process – one that reinforces your unique brand identity and solidifies your industry position.</p> <p>With a strategic roadmap that’s supported by finely-tuned content and crystal clear data, our education marketing process will ensure your next campaign is a success.</p> <h4 style="text-align: center;">Take a closer look at our expert marketing process:</h4> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid box-marketing"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="300" height="300" src="https://www.thewalk.au/media/6344-icon-trust.svg" class="vc_single_image-img attachment-medium" alt="" title="6344-icon-trust" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="text-align: center;">Building a trusted brand</h3> <p style="text-align: center;">It all starts with a story. By defining your culture, ethos, and business goals, we can establish your presence as an organisation that values learning and highlights your commitment to your students. This vital groundwork helps build an exceptional education brand that drives awareness, challenges perceptions, and creates an authentic emotional connection.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="100" height="100" src="https://www.thewalk.au/media/6344-icon-content.svg" class="vc_single_image-img attachment-full" alt="" title="6344-icon-content" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="text-align: center;">Meaningful content marketing</h3> <p style="text-align: center;">Creating an effective content marketing strategy is essential for maximising engagement with your target audience. Well-crafted content and an efficient publishing calendar are essential for capturing the attention of prospective students, whether it’s through your website, blog, social media, or any other channel where your audience might be.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="100" height="100" src="https://www.thewalk.au/media/6344-icon-strategy.svg" class="vc_single_image-img attachment-full" alt="" title="6344-icon-strategy" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="text-align: center;">Education marketing strategy</h3> <p style="text-align: center;">Education marketing strategy is all about understanding your prospective students and what makes them tick. This means identifying their personas, driving forces, and pain points. Our campaigns do this and then some, pinpointing your ideal audience and providing you with the right tools to reach them. Through focused messaging and an engaging brand story, we’ll help you increase the number of leads and enrolments for your organisation.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="100" height="100" src="https://www.thewalk.au/media/6344-icon-insights.svg" class="vc_single_image-img attachment-full" alt="" title="6344-icon-insights" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="text-align: center;">Effective insights and measurement</h3> <p style="text-align: center;">For many education brands, analysing and understanding data insights is a huge challenge. It’s no wonder it often gets put in the too-hard basket. The truth is, insights and measurement are integral elements of a results-focused approach. For education organisations who want to reach specific goals, whether it’s enrolments, leads, or just general engagement, understanding what works and and what doesn’t is crucial. As your trusted education marketing partner, we’ll help you collect, analyse and present data so you can make the informed decisions and continue moving in the right direction.</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid ss6-startup ss5-education"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element content-top" > <div class="wpb_wrapper"> <h2 style="text-align: center;">Areas of expertise</h2> <p style="text-align: center;">As an education marketing agency, our capabilities are built upon years of experience working with education brands across a wide variety of marketing channels and mediums. Delivering an engaging audience experience that strengthens trust and drives awareness, our bespoke, omni-channel marketing solutions set you apart from the competition, pushing you forward as the logical next step in each student’s learning journey.</p> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid box-marketing"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Light-Bulb color--primary"></i> <h3></h3> </p> <h4 style="text-align: center;">Brand and Marketing Strategy</h4> <p class="p1" style="text-align: center;">The best journeys start with a map. Know where you want to be and how you’re going to get there.</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-File-HorizontalText color--primary"></i> <h3></h3> </p> <h4 class="p1" style="text-align: center;">Content Marketing</h4> <p class="p1" style="text-align: center;">Cement your position within the education sector field with a strong SEO content marketing strategy.</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Film-Board color--primary"></i> <h3></h3> </p> <h4 class="p1" style="text-align: center;">Video Marketing</h4> <p class="p1" style="text-align: center;">85% of businesses use video marketing. And with an incredible 89% of marketers reporting a good ROI, you should be using it too!</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Laptop-Phone color--primary"></i> <h3></h3> </p> <h4 class="p1" style="text-align: center;">Digital Marketing</h4> <p class="p1" style="text-align: center;">Using channels like search, social, and display; digital marketing can lead prospective students through each stage of the enrolment cycle.</p> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid box-marketing"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Shuffle-4 color--primary"></i> <h3></h3> </p> <h4 class="p1" style="text-align: center;">Integrated Marketing</h4> <p class="p1" style="text-align: center;">Every channel of your integrated marketing strategy should work together seamlessly to lead audiences through their purchasing journey.</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Mail-withAtSign color--primary"></i> <h3></h3> </p> <h4 class="p1" style="text-align: center;">Email Marketing</h4> <p class="p1" style="text-align: center;">It’s the channel that just keeps on giving. Doomsdayers have long declared that email marketing is dead. And yet the results seem to say otherwise, with email marketing making an average of $38 for every $1 spent.</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Microphone-7 color--primary"></i> <h3></h3> </p> <h4 class="p1" style="text-align: center;">Event Marketing</h4> <p class="p1" style="text-align: center;">You don’t just want potential students hearing about your brand, you want them to experience it. Make your education brand extra memorable by making an impression in person.</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Monitor-Analytics color--primary"></i> <h3></h3> </p> <h4 class="p1" style="text-align: center;">Insights and Analytics</h4> <p class="p1" style="text-align: center;">Great marketing demands concrete results. But how do you measure your success? The Walk will assess your data, explain what it means for your business, and act upon it to improve your results.</p> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid ss7-startup ss6-education"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center"><b>Who we’ve worked with</b></h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-life-saving-victoria.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-ldb-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-ldb-300x141.png 300w, https://www.thewalk.au/media/logo-ldb.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-rylock-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-rylock-300x141.png 300w, https://www.thewalk.au/media/logo-rylock.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="161" src="https://www.thewalk.au/media/CofCI-logo-300x161.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/CofCI-logo-300x161.png 300w, https://www.thewalk.au/media/CofCI-logo-1024x550.png 1024w, https://www.thewalk.au/media/CofCI-logo-768x412.png 768w, https://www.thewalk.au/media/CofCI-logo-1536x825.png 1536w, https://www.thewalk.au/media/CofCI-logo.png 1920w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-faith-insurance.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-fronditha-care.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-esssuper-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/client-logo-esssuper-300x141.png 300w, https://www.thewalk.au/media/client-logo-esssuper.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/instantscripts-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-testimonial-bg_1920x1080px.jpg" class="vc_row wpb_row vc_row-fluid ss8-education vc_custom_1668386482178 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-testimonial-bg_1920x1080px.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid box-marketing vc_row-o-content-middle vc_row-flex"><div class="col-left wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 class="p1" style="text-align: left;">We have found the brand and marketing support from The Walk to be invaluable. We were in a position of building from scratch with no marketing strategy and low brand awareness. The Walk helped us build the foundations and empowered us to work on marketing internally. We&#8217;re now in a strong position strategically and are able to leverage their expertise as we choose. They are very easy to work with, very knowledgeable, do what they say they will, when they say they will…and even better, they do it at the price they say they will!</h3> </div> </div> </div></div></div><div class="col-right wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://www.thewalk.au/media/6344-1-TWA-Industries-Education-aaron-mitchell-344x344.jpg" width="344" height="344" alt="6344-1-TWA-Industries-Education-aaron-mitchell" title="6344-1-TWA-Industries-Education-aaron-mitchell" loading="lazy" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="p1" style="text-align: center;"><em>Aaron Mitchell,<br /> Operations and Finance Manager,<br /> Stirling College</em></p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element content-top" > <div class="wpb_wrapper"> <h2 class="text-center" style="text-align: center;">Want to find out how an education marketing agency can grow your brand, increase leads and help enrolments skyrocket?</h2> <p style="text-align: center;">If you’re an education organisation looking to make a real difference, contact us to discuss how we can help develop and grow your brand.</p> <p style="text-align: center;">If you already know what your challenge is, you can <a href="https://www.thewalk.au/discovery/">brief us here</a>.</p> <p style="text-align: center;">Or, if you’d like to speak to a member of our team, submit your details below or call one of the numbers at the bottom of this page.</p> </div> </div> </div></div></div></div> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_64' ><form method='post' enctype='multipart/form-data' id='gform_64' action='/industries/education-marketing/' data-formid='64' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_64' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_64_1" class="gfield gfield--type-text icon_name gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_1" ><label class='gfield_label 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widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> <a title="Call us on the Sunshine Coast" href="tel:+61731068850">+61 (0) 7 3106 8850</a></p> <p><!--<strong>From overseas:</strong> Singapore <a href="tel:+6531591776">+65 3159 1776</a> USA <a href="tel:+16469806830">+1 646 980 6830</a>--></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g&#8217;day</span></a></p> </div> </div><div id="text-4" class="widget widget_text sidebar__element"><h6 class="widget-title">Get in touch:</h6> <div class="textwidget"><p><span title="Collingwood marketing agency">2/166 Wellington Street,<br /> Collingwood, VIC Australia 3066</span></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g'day</span></a></p> </div> </div></div><div class="col-md-3 col-sm-6"><div id="block-2" class="widget widget_block sidebar__element"><h6 class="widget-title">About:</h6> <p><a href="/about/">Meet The Walk</a><br> <a href="/our-work/">Our work</a><br> <a href="/about/how-we-work/">How we work</a><br> <a href="/services/">Integrated marketing services</a></p> <h6 class="widget-title">Industries:</h6> <p><a href="/services/b2b-marketing/">B2B marketing</a><br> <a href="/industries/education-marketing/">Education marketing</a><br><a href="/industries/enterprise-marketing/">Enterprise marketing</a><br><a href="/industries/financial-services-marketing/">Financial services</a><br> <a href="/industries/healthcare-marketing/">Healthcare marketing</a><br> <a href="/industries/not-for-profit-marketing/">Not-for-profit marketing</a><br> <a href="/industries/software-as-a-service-marketing/">SaaS marketing</a><br> <a href="/industries/startup-marketing/">Startup marketing</a><br> <a href="/industries/b2b-technology-marketing/">Tech marketing</a></p></div></div><div class="col-md-3 col-sm-6"><div id="text-5" class="widget widget_text sidebar__element"><h6 class="widget-title">Stay in touch:</h6> <div class="textwidget"><p><a href="https://www.linkedin.com/company/the-walk" target="_blank" rel="noopener"><i class="socicon-linkedin"></i> LinkedIn</a><br> <a href="https://www.instagram.com/thewalkagency/" target="_blank" rel="noopener"><i class="socicon-instagram"></i> Instagram</a> <h6 class="widget-title">Free guides:</h6> <p><a href="/integrated-marketing-guide/">Integrated marketing guide</a><br> <a href="/digital-marketing-guide/">Digital marketing guide</a><br> <a href="/how-to-write-the-ultimate-marketing-plan/">Marketing plan guide</a><br> <a href="/content-marketing-guide/">Content marketing guide</a><br> <a href="/about/modern-day-marketing-resources/">More resources &raquo;</a></p> <h6 class="widget-title">Offers:</h6> <p><a href="/take-the-roi-challenge/">Take the ROI challenge</a><br /> <a href="/startup-marketing-packages/">Startup marketing packages</a></p></div> </div></div><div class="col-md-3 col-sm-6"><div id="text-3" class="widget widget_text sidebar__element"><h6 class="widget-title">Subscribe to Perspectives:</h6> <div class="textwidget"><p>Receive the latest insights & perspectives once a month, opt-out any time.</p> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' ><form method='post' enctype='multipart/form-data' id='gform_1' action='/industries/education-marketing/' data-formid='1' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_1_7" class="gfield gfield--type-text gfield--width-full icon_name gfield_contains_required 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peoples.<br /><br />The Walk Agency acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of our nation and the Traditional Custodians of the lands where we live, learn and work. 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observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#2054414c4b6054484557414c4b0e4155"><span class="__cf_email__" data-cfemail="3044515c5b7044585547515c5b1e5145">[email&#160;protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#5e2a3f32351e2a363b293f3235703f2b"><span class="__cf_email__" data-cfemail="6c180d00072c1804091b0d0007420d19">[email&#160;protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <!--Add the following script at the bottom of the web page (before </body></html>)--> <!-- <script type="text/javascript">function add_chatinline(){var hccid=42621707;var nt=document.createElement("script");nt.async=true;nt.src="https://mylivechat.com/chatinline.aspx?hccid="+hccid;var ct=document.getElementsByTagName("script")[0];ct.parentNode.insertBefore(nt,ct);} add_chatinline();</script> --> <!-- startup package 1 details --> <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the basic package we&rsquo;ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 2 details --> <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We&rsquo;ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the medium package we&rsquo;ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we&rsquo;ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we&rsquo;ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 3 details --> <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We&rsquo;ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the pro package we&rsquo;ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we&rsquo;ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- Start of The Walk Zendesk Widget script --> <!-- <script id="ze-snippet" src="https://static.zdassets.com/ekr/snippet.js?key=267dffac-dc62-46b8-bf57-a5905aff6e06"></script> <script> zE('webWidget', 'hide'); function openWidget() { zE('webWidget', 'show'); zE('webWidget', 'open'); document.querySelector('#myLauncher').style.opacity = 0; }; zE('webWidget:on', 'close', function() { zE('webWidget', 'hide'); document.querySelector('#myLauncher').style.opacity = 1; }); </script> <!-- End of thewalk Zendesk Widget script --> <!-- <a class="btn btn--primary visible-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i><span class="btn__text">Chat with us</span></a> <a class="btn btn--primary hidden-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i></a> --> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>

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