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Google Search – What Is Google Search And How Does It Work

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&quot;cafes near me&quot;" loading="eager" fetchpriority="high" class="_opt-mobile_1a30w_5 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> <div class="_chapter_1nb3d_46"> <h1 class="_size:headline1_1ufdr_8 _heading_1ufdr_2">Explore the world of Google Search</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Discover the details of how Search works - from the technology we make to the approach we take.</p> </div> </div> </div> </div> </section> <section id="spacer-hero" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:4_1vmys_79" role="separator" aria-hidden="true"></div> </div> </section> <section id="featured-topics" data-type="TemplateFeaturedTopics"> <div class="_container_fs9gq_2"> <div class="_container_4it29_2"> <h2 class="_eyebrow_fs9gq_23 _size:eyebrow_1ufdr_151 _heading_1ufdr_2">Featured topics</h2> </div> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredTopics_9vdl6_102 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w480 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w240, 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class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:headline6_1ufdr_109 _heading_1ufdr_2">Generative AI in Search</h3> </div><hsw-button href="https://blog.google/products/search/generative-ai-google-search-may-2024/" icon="open_in_new" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="https://blog.google/products/search/generative-ai-google-search-may-2024/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredTopics_9vdl6_102 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=e365-rw-pa-nu-w240, 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src="https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=s0-rw-e365" width="240" height="240" alt="A magnifying glass inspects search results" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:headline6_1ufdr_109 _heading_1ufdr_2">Check the facts with these Google features</h3> </div><hsw-button href="https://blog.google/products/news/fact-checking-misinformation-google-features/" icon="open_in_new" variant="low-emphasis" icon-position="end">Read post</hsw-button> </div><a aria-label="Read post" href="https://blog.google/products/news/fact-checking-misinformation-google-features/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredTopics_9vdl6_102 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w480 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w480 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w480 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=s0-rw-e365" width="240" height="240" alt="A woman in a yellow blazer works on her laptop" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:headline6_1ufdr_109 _heading_1ufdr_2">Your data in Search</h3> </div><hsw-button href="https://www.gstatic.com/gumdrop/files/hsw-privacy-controls-v5.pdf" 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</picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:headline6_1ufdr_109 _heading_1ufdr_2">New ways we’re tackling spammy, low-quality content on Search</h3> </div><hsw-button href="https://blog.google/products/search/google-search-update-march-2024/" icon="open_in_new" variant="low-emphasis" icon-position="end">Read article</hsw-button> </div><a aria-label="Read article" href="https://blog.google/products/search/google-search-update-march-2024/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></bds-carousel></div> </div> </div> </div> </section> <section id="spacer-featured-topics" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-laptop-gt_1vmys_43 _size:4_1vmys_79" role="separator" aria-hidden="true"></div> </div> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-tablet_1vmys_19 _size:4_1vmys_79" role="separator" aria-hidden="true"></div> </div> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-mobile_1vmys_11 _size:9_1vmys_94" role="separator" aria-hidden="true"></div> </div> </section> <section id="our-approach-group" data-type="Section"> <section class="_section_6xn19_13 _opt-background-grey-50_6xn19_5"> <section id="spacer-our-approach1" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="our-approach" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"><svg width="52" height="52" viewBox="0 0 52 52" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M50.4858 26.5794C50.4858 24.7713 50.3322 23.0297 50.0395 21.3635H26V31.2158H39.7265C39.1354 34.4033 37.3475 37.1185 34.6381 38.9353V45.3451H42.8967C47.7156 40.9058 50.4858 34.3396 50.4858 26.5794Z" fill="#4285F4"></path> <path d="M34.6426 38.9352C32.3621 40.4652 29.4296 41.3577 26.0016 41.3577C19.3658 41.3577 13.7355 36.8807 11.7245 30.8477H3.21387V37.4516C7.40978 45.7854 16.0363 51.4998 26.0016 51.4998C32.8837 51.4998 38.6792 49.2395 42.9011 45.345L34.6426 38.9352Z" fill="#34A853"></path> <path d="M10.9318 25.9996C10.9318 24.3132 11.2129 22.6817 11.7229 21.1517V14.5449H3.21227C1.47943 17.9903 0.5 21.8791 0.5 25.9996C0.5 30.1202 1.47943 34.009 3.21227 37.4544L11.7229 30.8504C11.2129 29.3175 10.9318 27.6861 10.9318 25.9996Z" fill="#FBBC05"></path> <path d="M26.0016 10.642C29.7484 10.642 33.1068 11.9315 35.7553 14.4555L43.0634 7.14739C38.6444 3.02682 32.8808 0.5 26.0016 0.5C16.0363 0.5 7.40978 6.21432 3.21387 14.5453L11.7245 21.1492C13.7355 15.119 19.3658 10.642 26.0016 10.642Z" fill="#EA4335"></path> </svg> <h2 class="_headlineTitle_12j5y_41 _size:headline1_1ufdr_8 _heading_1ufdr_2">Our approach</h2> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Over the years, Search has evolved and improved. Yet our approach remains the same.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="/search/howsearchworks/our-approach/" variant="high-emphasis">Discover our approach</hsw-button></div> </div> </div> </section> <section id="spacer-our-approach1" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md2_1vmys_123" role="separator" aria-hidden="true"></div> </div> </section> <section id="our-approach-cards" data-type="TemplateCards"> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _ourApproach_9vdl6_226 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w828 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w828 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w828 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=s0-rw-e365" width="414" height="228.89423076923077" alt="A young man looks intently at his smartphone screen" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Protecting your privacy</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>We keep your data private and secure with tools that put you in control and a world-class security infrastructure.</p> </div> </div><hsw-button href="/search/howsearchworks/our-approach/#protectPrivacy" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/#protectPrivacy" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _ourApproach_9vdl6_226 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=e365-rw-pa-nu-w828 2x" media="(max-width: 499px)"> <source 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their smartphones" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Maximizing access to information</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>We help people discover a broad range of information from a wide variety of sources.</p> </div> </div><hsw-button href="/search/howsearchworks/our-approach/maximize-access/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/maximize-access/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _ourApproach_9vdl6_226 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div 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id="how-search-works-group" data-type="Section"> <section class="_section_6xn19_13"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="how-search-works" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline1_1ufdr_8 _heading_1ufdr_2">How Search works</h2> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Learn about the technology and processes that power Google Search.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="/search/howsearchworks/how-search-works/" variant="high-emphasis">Take a look</hsw-button></div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md2_1vmys_123" role="separator" aria-hidden="true"></div> 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class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">What happens when you do a Google search?</h3> </div> </div> </div> </hsw-video-carousel-slide><hsw-video-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="DcKEPl-MpLA" video-duration="3:55"> <picture> <source srcset="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source 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fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="DcKEPl-MpLA"> <picture> <source srcset="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w520, 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_size:body_1ufdr_115 _heading_1ufdr_2">How Google Search continues to improve results</h3> </div> </div> </div> </hsw-video-carousel-slide><hsw-video-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="I_ThBF6cawM" video-duration="3:41"> <picture> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source 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fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="I_ThBF6cawM"> <picture> <source srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w520, 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class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How does Google combat
misinformation on the web?</h3> </div> </div> </div> </hsw-video-carousel-slide><hsw-video-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="WbSouimbtjU" video-duration="2:03"> <picture> <source srcset="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w1023, 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srcset="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=s0-rw-e365" width="520" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How real people make Google Search better</h3> </div> </div> </div> </hsw-video-carousel-slide></hsw-video-carousel></div> </div> <div class="_mobileCarouselContainer_1f854_64"> <div 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_size:body_1ufdr_115 _heading_1ufdr_2">How Google Search continues to improve results</h3> </div> </div> </div> </bds-carousel-slide><bds-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="I_ThBF6cawM" video-duration="3:41"> <picture> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w1023, 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srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=s0-rw-e365" width="520" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How does Google combat
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srcset="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=s0-rw-e365" width="520" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How real people make Google Search better</h3> </div> </div> </div> </bds-carousel-slide></bds-carousel></div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md2_1vmys_123" role="separator" aria-hidden="true"></div> </div> </section> <section id="key-elements-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Key elements of Search</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="key-elements-cards" data-type="TemplateCards"> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12 _extendToRightEdge_1mquz_43" style="--carousel-desktop-slide-count:4;"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" 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loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:260/195;"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Ranking results</h3> </div><hsw-button href="/search/howsearchworks/how-search-works/ranking-results/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/ranking-results/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source 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https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=e365-rw-pa-nu-w1224 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=s0-rw-e365" width="612" height="460" alt="Two browser windows displaying results, one shows approved, the other rejected" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:260/195;"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Rigorous testing</h3> </div><hsw-button href="/search/howsearchworks/how-search-works/rigorous-testing/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" 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class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Detecting spam</h3> </div><hsw-button href="/search/howsearchworks/how-search-works/detecting-spam/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/detecting-spam/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></bds-carousel></div> </div> </div> </section> </section> </section> <section id="spacer-A" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="search-through-time-group" data-type="Section"> <section class="_section_6xn19_13 _opt-background-yellow-50_6xn19_9"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 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<source srcset="https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w650, https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w1300 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w650, https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w1300 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=s0-rw-e365" width="650" height="342.59448416751786" alt="A Google search bar with an abstract arrow representing time" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:5_1vmys_82" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="spacer-B" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="helpful-features" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline1_1ufdr_8 _heading_1ufdr_2">Helpful features</h2> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Discover how we make information easier to find - while keeping Search safe.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="/search/howsearchworks/features/" variant="high-emphasis">Explore features</hsw-button></div> </div> </div> </section> <section id="spacer-c" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="helpful-features-cards" data-type="TemplateFeatureCards"> <div class="_featureCards_1ot6d_2" role="list"><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCards_9vdl6_141 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w575, https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w1150 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w575, https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w1150 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=s0-rw-e365" width="575" height="323.6635220125786" alt="A collage of search results for the query ‘Octopus Facts" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Helping kids and families search more safely</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>Built-in safeguards, content filters, and supervision controls let everyone be curious safely.</p> </div> </div><hsw-button href="/search/howsearchworks/family-safety/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/family-safety/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCards_9vdl6_141 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w575, https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w1150 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w575, https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w1150 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=s0-rw-e365" width="575" height="323.6635220125786" alt="Search results with a notification reading ‘these results are changing quickly" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Helping everyone evaluate information</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>See how Search delivers high-quality info by design, and discover additional tools that help you assess the reliability of what you find.</p> </div> </div><hsw-button href="/search/howsearchworks/information-quality/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/information-quality/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></div> </section> <section id="spacer-d" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 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43.5281 34.3125 43.5281C39.4121 43.5281 43.5287 39.4573 43.5287 34.4143C43.5287 29.3713 39.4121 25.3004 34.3125 25.3004Z" fill="white"></path> </mask> <g mask="url(#mask1_855_42331)"> <rect x="16" y="17.25" width="18" height="37" fill="#AECBFA"></rect> </g> </g> <defs> <clipPath id="clip0_855_42331"> <rect width="68" height="68" fill="white" transform="translate(0 0.25)"></rect> </clipPath> </defs> </svg> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Billions of people use Search. 
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