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We believe that society works best when people have access to information from many sources. That’s why we do not remove web results from Search, except in very limited circumstances. However, when listings and other information are presented as Search features, users may interpret the information as having greater quality or credibility. In those cases, we apply more restrictive policies.</p> </div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/1vEcooInLmyjejVgRftHAzkfRtC0rmDLHoVIoRh1Oql1bH5o_KEBfFCgcvXKfv9JsbMfL79KMpBrtNMehG1OXggW3ci9xthHm3A=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/1vEcooInLmyjejVgRftHAzkfRtC0rmDLHoVIoRh1Oql1bH5o_KEBfFCgcvXKfv9JsbMfL79KMpBrtNMehG1OXggW3ci9xthHm3A=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/1vEcooInLmyjejVgRftHAzkfRtC0rmDLHoVIoRh1Oql1bH5o_KEBfFCgcvXKfv9JsbMfL79KMpBrtNMehG1OXggW3ci9xthHm3A=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/1vEcooInLmyjejVgRftHAzkfRtC0rmDLHoVIoRh1Oql1bH5o_KEBfFCgcvXKfv9JsbMfL79KMpBrtNMehG1OXggW3ci9xthHm3A=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/1vEcooInLmyjejVgRftHAzkfRtC0rmDLHoVIoRh1Oql1bH5o_KEBfFCgcvXKfv9JsbMfL79KMpBrtNMehG1OXggW3ci9xthHm3A=e365-rw-pa-nu-w2000, https://lh3.googleusercontent.com/1vEcooInLmyjejVgRftHAzkfRtC0rmDLHoVIoRh1Oql1bH5o_KEBfFCgcvXKfv9JsbMfL79KMpBrtNMehG1OXggW3ci9xthHm3A=e365-rw-pa-nu-w4000 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/1vEcooInLmyjejVgRftHAzkfRtC0rmDLHoVIoRh1Oql1bH5o_KEBfFCgcvXKfv9JsbMfL79KMpBrtNMehG1OXggW3ci9xthHm3A=s0-rw-e365" width="2187" height="1680" alt="Illustration of a person searching for best indoor plants on Google" loading="eager" fetchpriority="high" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section id="spacer-md" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="dedicated-policies-section" data-type="Section"> <section class="_section_6xn19_13 _opt-background-grey-50_6xn19_5"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="dedicated-policies-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Defining dedicated policies</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md2_1vmys_123" role="separator" aria-hidden="true"></div> </div> </section> <section id="dedicated-policies-5050-1" data-type="Template5050"> <div class="_container_801xm_2 _opt-reversed_801xm_78"> <div id="dedicated-policies-5050-1" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <h1 class="_headlineTitle_12j5y_41 _size:headline4_1ufdr_81 _heading_1ufdr_2">Our policies for web results</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Web results are web pages, images, videos, news content, or other material that Google finds from across the web. In keeping with our commitment to maximize access to information, we do not remove web results except for specific reasons covered by our <a href="https://support.google.com/websearch/answer/10622781#content_policies" target="_blank" rel="noopener noreferrer">overall content policies for Google Search</a>, which includes child sexual abuse, highly personal information, spam, site owner requests, and valid legal requests.</p> </div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/4yCmj706seDs_nEMmXcapj5IUCGpQ-pJCxzutRKHO27Vgf4P-mIqBopNbU2UGYrM4vlL6MX2by0X9XbCyvcdKyaQGawz76qvEYs=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/4yCmj706seDs_nEMmXcapj5IUCGpQ-pJCxzutRKHO27Vgf4P-mIqBopNbU2UGYrM4vlL6MX2by0X9XbCyvcdKyaQGawz76qvEYs=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/4yCmj706seDs_nEMmXcapj5IUCGpQ-pJCxzutRKHO27Vgf4P-mIqBopNbU2UGYrM4vlL6MX2by0X9XbCyvcdKyaQGawz76qvEYs=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/4yCmj706seDs_nEMmXcapj5IUCGpQ-pJCxzutRKHO27Vgf4P-mIqBopNbU2UGYrM4vlL6MX2by0X9XbCyvcdKyaQGawz76qvEYs=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/4yCmj706seDs_nEMmXcapj5IUCGpQ-pJCxzutRKHO27Vgf4P-mIqBopNbU2UGYrM4vlL6MX2by0X9XbCyvcdKyaQGawz76qvEYs=e365-rw-pa-nu-w1701, https://lh3.googleusercontent.com/4yCmj706seDs_nEMmXcapj5IUCGpQ-pJCxzutRKHO27Vgf4P-mIqBopNbU2UGYrM4vlL6MX2by0X9XbCyvcdKyaQGawz76qvEYs=e365-rw-pa-nu-w3402 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/4yCmj706seDs_nEMmXcapj5IUCGpQ-pJCxzutRKHO27Vgf4P-mIqBopNbU2UGYrM4vlL6MX2by0X9XbCyvcdKyaQGawz76qvEYs=s0-rw-e365" width="1701" height="1136" alt="Illustration of Search results circling a long page representing Google’s content policies" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="dedicated-policies-5050-2" data-type="Template5050"> <div class="_container_801xm_2"> <div id="dedicated-policies-5050-2" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <h1 class="_headlineTitle_12j5y_41 _size:headline4_1ufdr_81 _heading_1ufdr_2">Our policies for Search features</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Search features include panels, carousels, enhancements to web listings (such as through <a href="https://developers.google.com/search/docs/guides/search-gallery" target="_blank" rel="noopener noreferrer">structured data</a>), predictive and refinement features, and results and features spoken aloud. Even though these features are automatically generated, we understand that people might perceive them to be more credible because of how they’re presented. We also don’t want predictive or refinement features to shock or offend people unexpectedly. This is why we have <a href="https://support.google.com/websearch/answer/10622781#search_features_policies" target="_blank" rel="noopener noreferrer">Search features policies</a> to cover issues, including barring harassing, hateful, and violent content. In addition to these, some Search features have more <a href="https://support.google.com/websearch/answer/10622781#feature_specific_policies" target="_blank" rel="noopener noreferrer">specific policies</a>.</p> </div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/V1eBNKSSvg9P2zt9WvkAQIwWO0NGSIPFw3XvIGfIE3qXlHWC7DWNNQctsSv7AUwZK0kFb4rji2990axNM8DlJ2Hk5Wbrb8HKowH-=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/V1eBNKSSvg9P2zt9WvkAQIwWO0NGSIPFw3XvIGfIE3qXlHWC7DWNNQctsSv7AUwZK0kFb4rji2990axNM8DlJ2Hk5Wbrb8HKowH-=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/V1eBNKSSvg9P2zt9WvkAQIwWO0NGSIPFw3XvIGfIE3qXlHWC7DWNNQctsSv7AUwZK0kFb4rji2990axNM8DlJ2Hk5Wbrb8HKowH-=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/V1eBNKSSvg9P2zt9WvkAQIwWO0NGSIPFw3XvIGfIE3qXlHWC7DWNNQctsSv7AUwZK0kFb4rji2990axNM8DlJ2Hk5Wbrb8HKowH-=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/V1eBNKSSvg9P2zt9WvkAQIwWO0NGSIPFw3XvIGfIE3qXlHWC7DWNNQctsSv7AUwZK0kFb4rji2990axNM8DlJ2Hk5Wbrb8HKowH-=e365-rw-pa-nu-w1701, https://lh3.googleusercontent.com/V1eBNKSSvg9P2zt9WvkAQIwWO0NGSIPFw3XvIGfIE3qXlHWC7DWNNQctsSv7AUwZK0kFb4rji2990axNM8DlJ2Hk5Wbrb8HKowH-=e365-rw-pa-nu-w3402 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/V1eBNKSSvg9P2zt9WvkAQIwWO0NGSIPFw3XvIGfIE3qXlHWC7DWNNQctsSv7AUwZK0kFb4rji2990axNM8DlJ2Hk5Wbrb8HKowH-=s0-rw-e365" width="1701" height="1136" alt="Illustration of Search results comparing different foods and recipes" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="problematic-content-section" data-type="Section"> <section class="_section_6xn19_13"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="problematic-content-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Why problematic content may appear</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="problematic-content-50050" data-type="Template5050"> <div class="_container_801xm_2"> <div id="problematic-content-50050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Since Search encompasses trillions of pages and other content across the web, occasionally results may contain content that some find objectionable or offensive. This may especially happen if the language used in a search query matches closely with the language that appears within problematic content. It might also happen in situations where fairly little useful or reliable content has been published that aligns with a particular topic. Such problematic content does not reflect Google’s own opinions. However, our belief in open access to information means that we do not remove such content except in accordance with our specific policies or legal obligations.</p> </div> <div class="_buttonContainer_12j5y_49"></div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/U49wIlSOpkXRI-EXmyIiEOAjMVqjh_lR0e1DfJxA7Y0cPxcU5BUrfRaNUNMzw_8_uUrXpblb_Dm9yO-t-zkrsuwFhRL2GjlbTB0=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/U49wIlSOpkXRI-EXmyIiEOAjMVqjh_lR0e1DfJxA7Y0cPxcU5BUrfRaNUNMzw_8_uUrXpblb_Dm9yO-t-zkrsuwFhRL2GjlbTB0=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/U49wIlSOpkXRI-EXmyIiEOAjMVqjh_lR0e1DfJxA7Y0cPxcU5BUrfRaNUNMzw_8_uUrXpblb_Dm9yO-t-zkrsuwFhRL2GjlbTB0=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/U49wIlSOpkXRI-EXmyIiEOAjMVqjh_lR0e1DfJxA7Y0cPxcU5BUrfRaNUNMzw_8_uUrXpblb_Dm9yO-t-zkrsuwFhRL2GjlbTB0=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/U49wIlSOpkXRI-EXmyIiEOAjMVqjh_lR0e1DfJxA7Y0cPxcU5BUrfRaNUNMzw_8_uUrXpblb_Dm9yO-t-zkrsuwFhRL2GjlbTB0=e365-rw-pa-nu-w1701, https://lh3.googleusercontent.com/U49wIlSOpkXRI-EXmyIiEOAjMVqjh_lR0e1DfJxA7Y0cPxcU5BUrfRaNUNMzw_8_uUrXpblb_Dm9yO-t-zkrsuwFhRL2GjlbTB0=e365-rw-pa-nu-w3402 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/U49wIlSOpkXRI-EXmyIiEOAjMVqjh_lR0e1DfJxA7Y0cPxcU5BUrfRaNUNMzw_8_uUrXpblb_Dm9yO-t-zkrsuwFhRL2GjlbTB0=s0-rw-e365" width="1701" height="1137" alt="Illustration of Search results with one topic flagged with a warning label" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="address-content-section" data-type="Section"> <section class="_section_6xn19_13 _opt-background-grey-50_6xn19_5"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="address-content-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Addressing policy-violating content</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="address-content-5050" data-type="Template5050"> <div class="_container_801xm_2 _opt-reversed_801xm_78"> <div id="address-content-5050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Google uses automation to discover content from across the web and other sources. Automated systems like our <a href="/search/howsearchworks/how-search-works/ranking-results/">search algorithms</a> surface what seems to be the most useful or reliable content in response to particular queries. Automation also helps power our <a href="https://support.google.com/websearch/answer/510?hl=en" target="_blank" rel="noopener noreferrer">SafeSearch feature</a>, preventing explicit content from appearing in search results.</p> <blockquote> <p>Google processes billions of searches per day. In fact, 15% of the searches we process every day are ones we’ve never seen before.</p> </blockquote> </div> <div class="_buttonContainer_12j5y_49"></div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/ylyj-uA_gK15NcFvBekggCMeze0xs5ur4je0X3LX9cCloAVqAUELYmA_U6UtIb7hCeQ-QCFZL_LyIkFC9arNQ6gSSjxn65t30tU=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/ylyj-uA_gK15NcFvBekggCMeze0xs5ur4je0X3LX9cCloAVqAUELYmA_U6UtIb7hCeQ-QCFZL_LyIkFC9arNQ6gSSjxn65t30tU=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/ylyj-uA_gK15NcFvBekggCMeze0xs5ur4je0X3LX9cCloAVqAUELYmA_U6UtIb7hCeQ-QCFZL_LyIkFC9arNQ6gSSjxn65t30tU=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/ylyj-uA_gK15NcFvBekggCMeze0xs5ur4je0X3LX9cCloAVqAUELYmA_U6UtIb7hCeQ-QCFZL_LyIkFC9arNQ6gSSjxn65t30tU=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/ylyj-uA_gK15NcFvBekggCMeze0xs5ur4je0X3LX9cCloAVqAUELYmA_U6UtIb7hCeQ-QCFZL_LyIkFC9arNQ6gSSjxn65t30tU=e365-rw-pa-nu-w1701, https://lh3.googleusercontent.com/ylyj-uA_gK15NcFvBekggCMeze0xs5ur4je0X3LX9cCloAVqAUELYmA_U6UtIb7hCeQ-QCFZL_LyIkFC9arNQ6gSSjxn65t30tU=e365-rw-pa-nu-w3402 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/ylyj-uA_gK15NcFvBekggCMeze0xs5ur4je0X3LX9cCloAVqAUELYmA_U6UtIb7hCeQ-QCFZL_LyIkFC9arNQ6gSSjxn65t30tU=s0-rw-e365" width="1701" height="1137" alt="Illustration of various tools and metrics providing feedback on Search results" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section id="address-content-text-columns" data-type="Template2ColumnChapter"> <div class="_container_4it29_2 _container_v17ms_2"> <div class="_header_v17ms_41"></div> <div class="_contents_v17ms_28"> <div class="_chapter1_v17ms_45"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Automation is also generally Google’s first line of defense in dealing with policy-violating content. Our systems are designed to prioritize what appears to be the most useful and helpful content on a given topic - and not surface content that violates our content policies. No system is 100% perfect: if our automated systems miss policy-violating content, we always look for ways to improve them for the future.</p> </div> </div> </div> <div class="_chapter2_v17ms_50"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>In some cases, we may also take manual action. This does not mean that Google uses human curation to rearrange the results on a page. Instead, humans are used to review cases where policy-violating content surfaces and take manual action to block this content in limited and well-defined situations.</p> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="discover-more-section" data-type="Section"> <section class="_section_6xn19_13"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="discover-more-section-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Discover more</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="discover-more-cards" data-type="TemplateCards"> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12 _extendToRightEdge_1mquz_43" style="--carousel-desktop-slide-count:4;"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/B8UPcMILMuHeDFvqGWiG6GKANYnBEj4TvMbZecDdb708mrYJFAtMEio74cW3yyX0fWyLkfwCPhLCjdGR6naKCQwX6jCSAHpZyi4-=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/B8UPcMILMuHeDFvqGWiG6GKANYnBEj4TvMbZecDdb708mrYJFAtMEio74cW3yyX0fWyLkfwCPhLCjdGR6naKCQwX6jCSAHpZyi4-=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/B8UPcMILMuHeDFvqGWiG6GKANYnBEj4TvMbZecDdb708mrYJFAtMEio74cW3yyX0fWyLkfwCPhLCjdGR6naKCQwX6jCSAHpZyi4-=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/B8UPcMILMuHeDFvqGWiG6GKANYnBEj4TvMbZecDdb708mrYJFAtMEio74cW3yyX0fWyLkfwCPhLCjdGR6naKCQwX6jCSAHpZyi4-=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/B8UPcMILMuHeDFvqGWiG6GKANYnBEj4TvMbZecDdb708mrYJFAtMEio74cW3yyX0fWyLkfwCPhLCjdGR6naKCQwX6jCSAHpZyi4-=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/B8UPcMILMuHeDFvqGWiG6GKANYnBEj4TvMbZecDdb708mrYJFAtMEio74cW3yyX0fWyLkfwCPhLCjdGR6naKCQwX6jCSAHpZyi4-=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/B8UPcMILMuHeDFvqGWiG6GKANYnBEj4TvMbZecDdb708mrYJFAtMEio74cW3yyX0fWyLkfwCPhLCjdGR6naKCQwX6jCSAHpZyi4-=s0-rw-e365" width="918" height="689" alt="Illustration of a hairstylist with a five-star rating" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">HELPING CREATORS</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Make the most of your web presence</h3> </div><hsw-button href="/search/howsearchworks/our-approach/helping-creators/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/helping-creators/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/pO2apYv4nvJnzK-zKhH7eOIz_lcAVAPj9od1KWKmutol9_m6bsayHMfOU7JUslAA3Z_kLYHXJus_g_Wc_ag25hJm6XIxr1rW2cNR=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/pO2apYv4nvJnzK-zKhH7eOIz_lcAVAPj9od1KWKmutol9_m6bsayHMfOU7JUslAA3Z_kLYHXJus_g_Wc_ag25hJm6XIxr1rW2cNR=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/pO2apYv4nvJnzK-zKhH7eOIz_lcAVAPj9od1KWKmutol9_m6bsayHMfOU7JUslAA3Z_kLYHXJus_g_Wc_ag25hJm6XIxr1rW2cNR=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/pO2apYv4nvJnzK-zKhH7eOIz_lcAVAPj9od1KWKmutol9_m6bsayHMfOU7JUslAA3Z_kLYHXJus_g_Wc_ag25hJm6XIxr1rW2cNR=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/pO2apYv4nvJnzK-zKhH7eOIz_lcAVAPj9od1KWKmutol9_m6bsayHMfOU7JUslAA3Z_kLYHXJus_g_Wc_ag25hJm6XIxr1rW2cNR=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/pO2apYv4nvJnzK-zKhH7eOIz_lcAVAPj9od1KWKmutol9_m6bsayHMfOU7JUslAA3Z_kLYHXJus_g_Wc_ag25hJm6XIxr1rW2cNR=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/pO2apYv4nvJnzK-zKhH7eOIz_lcAVAPj9od1KWKmutol9_m6bsayHMfOU7JUslAA3Z_kLYHXJus_g_Wc_ag25hJm6XIxr1rW2cNR=s0-rw-e365" width="918" height="689" alt="Illustration of a man in his kitchen using Google search on his phone with an ad for a cooking apron." loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">ADS ON SEARCH</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">How ads appear in Search results</h3> </div><hsw-button href="/search/howsearchworks/our-approach/ads-on-search/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/ads-on-search/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/btQnWnKSajBLJvs0cHvFVH36cMs55WDVbqVHch1Z2PABG7q4mXkBbWdK8IiF9smxWAdLVUTdguF2fSFBR157aY6y-gk54vDL7LUz=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/btQnWnKSajBLJvs0cHvFVH36cMs55WDVbqVHch1Z2PABG7q4mXkBbWdK8IiF9smxWAdLVUTdguF2fSFBR157aY6y-gk54vDL7LUz=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/btQnWnKSajBLJvs0cHvFVH36cMs55WDVbqVHch1Z2PABG7q4mXkBbWdK8IiF9smxWAdLVUTdguF2fSFBR157aY6y-gk54vDL7LUz=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/btQnWnKSajBLJvs0cHvFVH36cMs55WDVbqVHch1Z2PABG7q4mXkBbWdK8IiF9smxWAdLVUTdguF2fSFBR157aY6y-gk54vDL7LUz=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/btQnWnKSajBLJvs0cHvFVH36cMs55WDVbqVHch1Z2PABG7q4mXkBbWdK8IiF9smxWAdLVUTdguF2fSFBR157aY6y-gk54vDL7LUz=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/btQnWnKSajBLJvs0cHvFVH36cMs55WDVbqVHch1Z2PABG7q4mXkBbWdK8IiF9smxWAdLVUTdguF2fSFBR157aY6y-gk54vDL7LUz=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/btQnWnKSajBLJvs0cHvFVH36cMs55WDVbqVHch1Z2PABG7q4mXkBbWdK8IiF9smxWAdLVUTdguF2fSFBR157aY6y-gk54vDL7LUz=s0-rw-e365" width="918" height="689" alt="A person sitting at their computer searching for information about houseplants" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">RIGOROUS TESTING</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Always improving your experience</h3> </div><hsw-button href="/search/howsearchworks/how-search-works/rigorous-testing/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/rigorous-testing/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/uTSJ8WzshIxdeoSTFxLt0TlllPiBjx_jy88RIQS7EGDyNaI_fgyskXr1m06p5pNCQWtiFZk1mhQRe1hBHlDC_d2jlG8zS6XJKNg=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/uTSJ8WzshIxdeoSTFxLt0TlllPiBjx_jy88RIQS7EGDyNaI_fgyskXr1m06p5pNCQWtiFZk1mhQRe1hBHlDC_d2jlG8zS6XJKNg=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/uTSJ8WzshIxdeoSTFxLt0TlllPiBjx_jy88RIQS7EGDyNaI_fgyskXr1m06p5pNCQWtiFZk1mhQRe1hBHlDC_d2jlG8zS6XJKNg=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/uTSJ8WzshIxdeoSTFxLt0TlllPiBjx_jy88RIQS7EGDyNaI_fgyskXr1m06p5pNCQWtiFZk1mhQRe1hBHlDC_d2jlG8zS6XJKNg=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/uTSJ8WzshIxdeoSTFxLt0TlllPiBjx_jy88RIQS7EGDyNaI_fgyskXr1m06p5pNCQWtiFZk1mhQRe1hBHlDC_d2jlG8zS6XJKNg=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/uTSJ8WzshIxdeoSTFxLt0TlllPiBjx_jy88RIQS7EGDyNaI_fgyskXr1m06p5pNCQWtiFZk1mhQRe1hBHlDC_d2jlG8zS6XJKNg=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uTSJ8WzshIxdeoSTFxLt0TlllPiBjx_jy88RIQS7EGDyNaI_fgyskXr1m06p5pNCQWtiFZk1mhQRe1hBHlDC_d2jlG8zS6XJKNg=s0-rw-e365" width="918" height="689" alt="Illustration of two people confidently sharing information online while protected by advanced technology" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">THE KEYWORD</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Expanding access to generative AI in Search</h3> </div><hsw-button href="https://blog.google/products/search/google-generative-ai-search-expansion/" icon="open_in_new" variant="low-emphasis" 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