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href="/search/howsearchworks/our-approach/helping-creators/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Helping creators</span></a> </div> <div class="_mobileNavSubSection_1lcxr_50" id="how-search-works-sub-nav" aria-hidden="true"> <div class="_mobileNavSubSectionHeader_1lcxr_80"><hsw-mobile-sub-nav-button target="how-search-works-sub-nav" class="_mobileNavLink_1lcxr_30"><span><span class="material-symbols-outlined">chevron_left</span></span><span class="_size:navLink_1ufdr_190">How Search works</span></hsw-mobile-sub-nav-button></div><a href="/search/howsearchworks/how-search-works/" class="_mobileNavLink_1lcxr_30 _active_1lcxr_45"><span class="_size:navLink_1ufdr_190">Overview</span></a><a href="/search/howsearchworks/how-search-works/organizing-information/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Organizing information</span></a><a href="/search/howsearchworks/how-search-works/ranking-results/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Ranking results</span></a><a href="/search/howsearchworks/how-search-works/rigorous-testing/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Rigorous testing</span></a><a href="/search/howsearchworks/how-search-works/detecting-spam/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Detecting spam</span></a> </div> </div> </div> </hsw-mobile-nav> </div> <div id="globalNavSpacer" class="_navSpacer_10qyf_20"></div> </hsw-sticky-nav> <main id="main"> <section id="spacer-md" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="spacer-md" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-laptop-gt_1vmys_43 _size:5_1vmys_82" role="separator" aria-hidden="true"></div> </div> </section> <section id="hero-5050" data-type="Template5050"> <div class="_container_801xm_2 _opt-hero-video_801xm_93"> <div id="hero-5050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <h1 class="_headlineTitle_12j5y_41 _size:headline1_1ufdr_8 _heading_1ufdr_2">How Google Search works</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Every time you search, there are thousands, sometimes millions, of webpages or other content that might be a match. Google uses its robust systems to present the most helpful information in response to your query.</p> </div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61 _rounded_1a30w_64"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="0eKVizvYSUQ" video-duration="5:15" video-title="How Google Search Works (in 5 minutes)"> <picture> <source srcset="https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w2000, https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w4000 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=s0-rw-e365" width="2040" height="1148" alt="View of the Earth with floating search icons circling in space." loading="eager" fetchpriority="high" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div 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500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w2000, https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w4000 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=s0-rw-e365" width="2040" height="1148" alt="View of the Earth with floating search icons circling in space." loading="eager" fetchpriority="high" class="_opt-tablet_1a30w_13 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61 _rounded_1a30w_64"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-mobile_1a30w_5" video-id="0eKVizvYSUQ" 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srcset="https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w2000, https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=e365-rw-pa-nu-w4000 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/t7WMfbmAtV5M2zqP1Hsq_k3Tq8SIUJCX2eaAVBERzXuOo0MyrJFgFQZ8eMvtmNqj2faJAHYrm_houy99XP_asGwocp1jaRPSbcxrmw=s0-rw-e365" width="2040" height="1148" alt="View of the Earth with floating search icons circling in space." loading="eager" fetchpriority="high" class="_opt-mobile_1a30w_5 _image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:626/400;"> </picture> </hsw-youtube-card></div> </div> </div> </div> </div> </section> <section id="spacer-lg" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="key-elements-of-search-group" data-type="Section"> <section class="_section_6xn19_13 _opt-background-grey-50_6xn19_5"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97 _opt-background-grey-50_1vmys_5" role="separator" aria-hidden="true"></div> </div> </section> <section id="key-elements-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Key elements of Search</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110 _opt-background-grey-50_1vmys_5" role="separator" aria-hidden="true"></div> </div> </section> <section id="key-elements-cards-group-1" data-type="TemplateFeatureCards"> <div class="_featureCards_1ot6d_2" role="list"><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCards_9vdl6_141 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/8-wQ2z7gePzYWQSI1jJgKNw06vRkyRNe-6y7F5YuxQm1YTB_-c9S_aKcY91vI4qtKwzVudSCiIZM0rc1r3rA2D5sKXanvBXlCRY=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/8-wQ2z7gePzYWQSI1jJgKNw06vRkyRNe-6y7F5YuxQm1YTB_-c9S_aKcY91vI4qtKwzVudSCiIZM0rc1r3rA2D5sKXanvBXlCRY=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/8-wQ2z7gePzYWQSI1jJgKNw06vRkyRNe-6y7F5YuxQm1YTB_-c9S_aKcY91vI4qtKwzVudSCiIZM0rc1r3rA2D5sKXanvBXlCRY=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/8-wQ2z7gePzYWQSI1jJgKNw06vRkyRNe-6y7F5YuxQm1YTB_-c9S_aKcY91vI4qtKwzVudSCiIZM0rc1r3rA2D5sKXanvBXlCRY=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/8-wQ2z7gePzYWQSI1jJgKNw06vRkyRNe-6y7F5YuxQm1YTB_-c9S_aKcY91vI4qtKwzVudSCiIZM0rc1r3rA2D5sKXanvBXlCRY=e365-rw-pa-nu-w1848, https://lh3.googleusercontent.com/8-wQ2z7gePzYWQSI1jJgKNw06vRkyRNe-6y7F5YuxQm1YTB_-c9S_aKcY91vI4qtKwzVudSCiIZM0rc1r3rA2D5sKXanvBXlCRY=e365-rw-pa-nu-w3696 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/8-wQ2z7gePzYWQSI1jJgKNw06vRkyRNe-6y7F5YuxQm1YTB_-c9S_aKcY91vI4qtKwzVudSCiIZM0rc1r3rA2D5sKXanvBXlCRY=s0-rw-e365" width="1848" height="1008" alt="Colorful books highlighted against rows of gray library shelves" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">ORGANIZING INFORMATION</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">The world’s largest library</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>Our Search index is like a library, except it contains more information than all the world’s libraries put together. We’re constantly adding to it and updating it with data about webpages, images, books, videos, facts and much more.</p> </div> </div><hsw-button href="/search/howsearchworks/how-search-works/organizing-information/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/organizing-information/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCards_9vdl6_141 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/yf9eLlBn9oRa4hWjWF3uX9fKoDbFJo1_nNiGzWOt9ag87bGkw45d9N3zpqRPsFaqPYFOB-pfV9rl6a-sjRm4s-EuVtYIQ4qYwfNv=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/yf9eLlBn9oRa4hWjWF3uX9fKoDbFJo1_nNiGzWOt9ag87bGkw45d9N3zpqRPsFaqPYFOB-pfV9rl6a-sjRm4s-EuVtYIQ4qYwfNv=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/yf9eLlBn9oRa4hWjWF3uX9fKoDbFJo1_nNiGzWOt9ag87bGkw45d9N3zpqRPsFaqPYFOB-pfV9rl6a-sjRm4s-EuVtYIQ4qYwfNv=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/yf9eLlBn9oRa4hWjWF3uX9fKoDbFJo1_nNiGzWOt9ag87bGkw45d9N3zpqRPsFaqPYFOB-pfV9rl6a-sjRm4s-EuVtYIQ4qYwfNv=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/yf9eLlBn9oRa4hWjWF3uX9fKoDbFJo1_nNiGzWOt9ag87bGkw45d9N3zpqRPsFaqPYFOB-pfV9rl6a-sjRm4s-EuVtYIQ4qYwfNv=e365-rw-pa-nu-w1848, https://lh3.googleusercontent.com/yf9eLlBn9oRa4hWjWF3uX9fKoDbFJo1_nNiGzWOt9ag87bGkw45d9N3zpqRPsFaqPYFOB-pfV9rl6a-sjRm4s-EuVtYIQ4qYwfNv=e365-rw-pa-nu-w3696 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/yf9eLlBn9oRa4hWjWF3uX9fKoDbFJo1_nNiGzWOt9ag87bGkw45d9N3zpqRPsFaqPYFOB-pfV9rl6a-sjRm4s-EuVtYIQ4qYwfNv=s0-rw-e365" width="1848" height="1008" alt="A person searching for information on lawnmowers" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">RANKING RESULTS</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Instantly matching your search</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>In a fraction of a second, Google’s Search automated systems sort through hundreds of billions of webpages and other information in our Search index to find the most relevant, useful results for what you’re looking for.</p> </div> </div><hsw-button href="/search/howsearchworks/how-search-works/ranking-results/" icon="chevron_right" 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https://lh3.googleusercontent.com/giUMSj68ageGrJajEwJgOGVa1OSEHJSGTbXlyoXUm3Z6JzUw0jWj89bw6LhWx3eqOJr2YGXwEH_f1l8GBVjIgZCOzQP499hiindJ=e365-rw-pa-nu-w3696 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/giUMSj68ageGrJajEwJgOGVa1OSEHJSGTbXlyoXUm3Z6JzUw0jWj89bw6LhWx3eqOJr2YGXwEH_f1l8GBVjIgZCOzQP499hiindJ=s0-rw-e365" width="1848" height="978" alt="A person sitting at their computer searching for information about houseplants" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">RIGOROUS TESTING</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Always improving your experience</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>We know Search can always be better. That’s why we conduct hundreds of thousands of experiments every year, resulting in thousands of improvements, all of which are rigorously tested.</p> </div> </div><hsw-button href="/search/howsearchworks/how-search-works/rigorous-testing/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/rigorous-testing/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCards_9vdl6_141 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/-S_f1GaKuCV96hJhwWUfX-1u1f4uid8IJyKo5tpIV0NqDgQh2HvxTziFpU-riMYOdNORJBshFOye_1NXNm12TfKzAd3Dk_DOnvQJ=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/-S_f1GaKuCV96hJhwWUfX-1u1f4uid8IJyKo5tpIV0NqDgQh2HvxTziFpU-riMYOdNORJBshFOye_1NXNm12TfKzAd3Dk_DOnvQJ=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/-S_f1GaKuCV96hJhwWUfX-1u1f4uid8IJyKo5tpIV0NqDgQh2HvxTziFpU-riMYOdNORJBshFOye_1NXNm12TfKzAd3Dk_DOnvQJ=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/-S_f1GaKuCV96hJhwWUfX-1u1f4uid8IJyKo5tpIV0NqDgQh2HvxTziFpU-riMYOdNORJBshFOye_1NXNm12TfKzAd3Dk_DOnvQJ=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/-S_f1GaKuCV96hJhwWUfX-1u1f4uid8IJyKo5tpIV0NqDgQh2HvxTziFpU-riMYOdNORJBshFOye_1NXNm12TfKzAd3Dk_DOnvQJ=e365-rw-pa-nu-w1848, https://lh3.googleusercontent.com/-S_f1GaKuCV96hJhwWUfX-1u1f4uid8IJyKo5tpIV0NqDgQh2HvxTziFpU-riMYOdNORJBshFOye_1NXNm12TfKzAd3Dk_DOnvQJ=e365-rw-pa-nu-w3696 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/-S_f1GaKuCV96hJhwWUfX-1u1f4uid8IJyKo5tpIV0NqDgQh2HvxTziFpU-riMYOdNORJBshFOye_1NXNm12TfKzAd3Dk_DOnvQJ=s0-rw-e365" width="1848" height="978" alt="Illustrated Search windows representing malware, spam pages, and questionable content." loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">DETECTING SPAM</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Keeping you safe on Search</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>Just like with email, phishing scams and other bad actors sometimes try to pose as highly-relevant content. Search works to automatically detect these threats and keep them out of our top results.</p> </div> </div><hsw-button href="/search/howsearchworks/how-search-works/detecting-spam/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/detecting-spam/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></div> </section> <section id="spacer-end" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97 _opt-background-grey-50_1vmys_5" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="spacer-md" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="get-the-facts-group" data-type="Section"> <section class="_section_6xn19_13"> <section id="spacer-start" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="get-the-facts-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <img src="https://storage.googleapis.com/gweb-mobius-cdn/hsw/uploads/a21830d281d82713cdfedff236bd5cd843d8c8dd.svg" width="48" height="49" alt="An outline of a person's head with a question mark inside." loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> <h2 class="_headlineTitle_12j5y_41 _size:headline4_1ufdr_81 _heading_1ufdr_2">Get the facts</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-micro_1vmys_139" role="separator" aria-hidden="true"></div> </div> </section> <section id="get-the-facts-cards" data-type="TemplateExpandableCards"> <div class="_container_1v4zu_2"> <div class="_expandableCard_1v4zu_28"><hsw-expandable-card> <div class="_card_1xvr6_2" data-card="true"> <div class="_titleGroup_1xvr6_28"> <div class="_title_1xvr6_28">Technology improves Search results</div> <div><svg width="48" height="49" viewBox="0 0 48 49" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M24 39.8125C23.1311 39.8125 22.3964 39.5153 21.7958 38.9208C21.1953 38.3264 20.895 37.5991 20.895 36.7391H27.105C27.105 37.5991 26.8047 38.3264 26.2042 38.9208C25.6036 39.5153 24.8689 39.8125 24 39.8125ZM17.79 34.3865V32.1099H30.21V34.3865H17.79ZM17.9817 29.7954C16.295 28.7076 14.9597 27.348 13.9758 25.7164C12.9919 24.0848 12.5 22.2446 12.5 20.1956C12.5 17.1095 13.6372 14.4408 15.9117 12.1895C18.1861 9.93816 20.8822 8.8125 24 8.8125C27.1178 8.8125 29.8139 9.93816 32.0883 12.1895C34.3628 14.4408 35.5 17.1095 35.5 20.1956C35.5 22.2446 35.0144 24.0848 34.0433 25.7164C33.0722 27.348 31.7306 28.7076 30.0183 29.7954H17.9817ZM18.825 27.5187H29.2133C30.44 26.7093 31.4111 25.6595 32.1267 24.3694C32.8422 23.0793 33.2 21.6881 33.2 20.1956C33.2 17.6913 32.2992 15.5475 30.4975 13.7642C28.6958 11.9808 26.53 11.0891 24 11.0891C21.47 11.0891 19.3042 11.9808 17.5025 13.7642C15.7008 15.5475 14.8 17.6913 14.8 20.1956C14.8 21.6881 15.1578 23.0793 15.8733 24.3694C16.5889 25.6595 17.5728 26.7093 18.825 27.5187Z" fill="#EA8600"></path> </svg></div> </div> <div class="_body_1xvr6_19 _markdown_1q5js_1 _body:medium_1q5js_150"> <p>Google gets better every day. Because the web is always evolving, we’re always improving and innovating to make Search better. People search on Google billions of times every day. And every day, the types of content they are searching for is changing - 15% of searches we see every day are new.</p> <p>Google has been investing in AI for many years and bringing its benefits to individuals, businesses and communities. Whether it’s publishing <a href="https://ai.googleblog.com/2023/01/google-research-2022-beyond-language.html" target="_blank" rel="noopener noreferrer">state-of-the-art research</a>, building <a href="https://blog.google/technology/ai/9-ways-we-use-ai-in-our-products/" target="_blank" rel="noopener noreferrer">helpful products</a> or developing tools and resources that enable others, we’re committed to making AI accessible to everyone.</p> <p>We’re now at a pivotal moment in our AI journey. Breakthroughs in <a href="https://blog.google/technology/ai/bard-google-ai-search-updates/" target="_blank" rel="noopener noreferrer">generative AI</a> are fundamentally changing how people interact with technology — and at Google, we’ve been <a href="https://blog.google/technology/ai/join-us-in-the-ai-test-kitchen/" target="_blank" rel="noopener noreferrer">responsibly developing large language models</a> so we can safely bring them to our products. We are confident that the AI-enabled innovations we are focused on developing and delivering boldly and responsibly are useful, compelling, and have the potential to assist and improve lives of people everywhere — this is what compels us.</p> </div><button class="_button_1xvr6_75" aria-label="Open an expanding content section describing Google’s testing methodology." read-more="true"> <div class="_readMore_1xvr6_22" aria-hidden="true">Read more<div class="_readMoreIcon_1xvr6_69"><span class="material-symbols-outlined">chevron_right</span></div> </div> <div class="_readLess_1xvr6_25" aria-hidden="true">Show less<div class="_readLessIcon_1xvr6_72"><span class="material-symbols-outlined">chevron_right</span></div> </div> </button> </div> </hsw-expandable-card></div> <div class="_expandableCard_1v4zu_28"><hsw-expandable-card> <div class="_card_1xvr6_2" data-card="true"> <div class="_titleGroup_1xvr6_28"> <div class="_title_1xvr6_28">Making Search work best for you</div> <div><svg width="48" height="49" viewBox="0 0 48 49" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M24 39.8125C23.1311 39.8125 22.3964 39.5153 21.7958 38.9208C21.1953 38.3264 20.895 37.5991 20.895 36.7391H27.105C27.105 37.5991 26.8047 38.3264 26.2042 38.9208C25.6036 39.5153 24.8689 39.8125 24 39.8125ZM17.79 34.3865V32.1099H30.21V34.3865H17.79ZM17.9817 29.7954C16.295 28.7076 14.9597 27.348 13.9758 25.7164C12.9919 24.0848 12.5 22.2446 12.5 20.1956C12.5 17.1095 13.6372 14.4408 15.9117 12.1895C18.1861 9.93816 20.8822 8.8125 24 8.8125C27.1178 8.8125 29.8139 9.93816 32.0883 12.1895C34.3628 14.4408 35.5 17.1095 35.5 20.1956C35.5 22.2446 35.0144 24.0848 34.0433 25.7164C33.0722 27.348 31.7306 28.7076 30.0183 29.7954H17.9817ZM18.825 27.5187H29.2133C30.44 26.7093 31.4111 25.6595 32.1267 24.3694C32.8422 23.0793 33.2 21.6881 33.2 20.1956C33.2 17.6913 32.2992 15.5475 30.4975 13.7642C28.6958 11.9808 26.53 11.0891 24 11.0891C21.47 11.0891 19.3042 11.9808 17.5025 13.7642C15.7008 15.5475 14.8 17.6913 14.8 20.1956C14.8 21.6881 15.1578 23.0793 15.8733 24.3694C16.5889 25.6595 17.5728 26.7093 18.825 27.5187Z" fill="#EA8600"></path> </svg></div> </div> <div class="_body_1xvr6_19 _markdown_1q5js_1 _body:medium_1q5js_150"> <p>Google’s features are designed to make it easier to connect people as quickly as possible to the information they seek, not to keep users on our platforms. When you don’t find what you’re looking for right away, it’s frustrating to need to do additional searches. So over the years, we’ve developed new ways to organize and display results to help you find what you’re looking for faster.</p> <p>If you search for a local coffee shop, we may show you their menu, how far away they are, whether they’re busy right now, or if they offer delivery. Or if you search for the weather, we’ll show you the local temperature forecast. These results are helpful for users, and part of our ongoing work to make Google Search better every day.</p> <p>Finally, we want people to use our products and services because they prefer them, not because they feel locked in. This principle is at the heart of Takeout, our data portability tool that helps people export copies of their data from more than 70 Google products, including Gmail, Drive and Photos. 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class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">GOOGLE AI</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">A new AI milestone for search</h3> </div><hsw-button href="https://www.gstatic.com/gumdrop/files/hsw-mum-v5.pdf" icon="file" variant="low-emphasis" icon-position="start">View PDF</hsw-button> </div><a aria-label="View PDF" href="https://www.gstatic.com/gumdrop/files/hsw-mum-v5.pdf" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element video-id="OJ_1BZ7ZrbA"> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/Y3ZLVQBOPZoKW5Cmd1N6Xfxhnr3iJkIbpXzHmaB4P-AezUQVIw1ASX7DIpKvFa0bXYpSm5H5apvezdQplF2kQeISLB5Yj7RrRzo=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/Y3ZLVQBOPZoKW5Cmd1N6Xfxhnr3iJkIbpXzHmaB4P-AezUQVIw1ASX7DIpKvFa0bXYpSm5H5apvezdQplF2kQeISLB5Yj7RrRzo=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/Y3ZLVQBOPZoKW5Cmd1N6Xfxhnr3iJkIbpXzHmaB4P-AezUQVIw1ASX7DIpKvFa0bXYpSm5H5apvezdQplF2kQeISLB5Yj7RrRzo=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/Y3ZLVQBOPZoKW5Cmd1N6Xfxhnr3iJkIbpXzHmaB4P-AezUQVIw1ASX7DIpKvFa0bXYpSm5H5apvezdQplF2kQeISLB5Yj7RrRzo=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Y3ZLVQBOPZoKW5Cmd1N6Xfxhnr3iJkIbpXzHmaB4P-AezUQVIw1ASX7DIpKvFa0bXYpSm5H5apvezdQplF2kQeISLB5Yj7RrRzo=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/Y3ZLVQBOPZoKW5Cmd1N6Xfxhnr3iJkIbpXzHmaB4P-AezUQVIw1ASX7DIpKvFa0bXYpSm5H5apvezdQplF2kQeISLB5Yj7RrRzo=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/Y3ZLVQBOPZoKW5Cmd1N6Xfxhnr3iJkIbpXzHmaB4P-AezUQVIw1ASX7DIpKvFa0bXYpSm5H5apvezdQplF2kQeISLB5Yj7RrRzo=s0-rw-e365" width="918" height="690" alt="A firefighter holding a water hose" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">REAL-TIME RESULTS</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">How Google Search reacts in critical moments</h3> </div><hsw-button icon="play_circle_filled" variant="low-emphasis" icon-position="start" video-id="OJ_1BZ7ZrbA">Watch video</hsw-button> </div> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element video-id="j0q_7SRcLWY"> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/VF3O0mWq5TB5Mv9mI5v6reXTJViKRte7rYAqHqRcxX94sxz6CQEsLCTosvkGKwaDc4TYKBzW_1-N5PJ1HjpXXzWSsvRSTn8295VT=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/VF3O0mWq5TB5Mv9mI5v6reXTJViKRte7rYAqHqRcxX94sxz6CQEsLCTosvkGKwaDc4TYKBzW_1-N5PJ1HjpXXzWSsvRSTn8295VT=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/VF3O0mWq5TB5Mv9mI5v6reXTJViKRte7rYAqHqRcxX94sxz6CQEsLCTosvkGKwaDc4TYKBzW_1-N5PJ1HjpXXzWSsvRSTn8295VT=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/VF3O0mWq5TB5Mv9mI5v6reXTJViKRte7rYAqHqRcxX94sxz6CQEsLCTosvkGKwaDc4TYKBzW_1-N5PJ1HjpXXzWSsvRSTn8295VT=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/VF3O0mWq5TB5Mv9mI5v6reXTJViKRte7rYAqHqRcxX94sxz6CQEsLCTosvkGKwaDc4TYKBzW_1-N5PJ1HjpXXzWSsvRSTn8295VT=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/VF3O0mWq5TB5Mv9mI5v6reXTJViKRte7rYAqHqRcxX94sxz6CQEsLCTosvkGKwaDc4TYKBzW_1-N5PJ1HjpXXzWSsvRSTn8295VT=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/VF3O0mWq5TB5Mv9mI5v6reXTJViKRte7rYAqHqRcxX94sxz6CQEsLCTosvkGKwaDc4TYKBzW_1-N5PJ1HjpXXzWSsvRSTn8295VT=s0-rw-e365" width="918" height="690" alt="An illustration of ad placements in Google search results" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">ECONOMIC IMPACT</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">How ads appear in Google Search</h3> </div><hsw-button icon="play_circle_filled" variant="low-emphasis" icon-position="start" video-id="j0q_7SRcLWY">Watch video</hsw-button> </div> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/r1Hffb5iIZSYec5Zi3Wn_dYmtFr2xRtcZWXl2rhnDiQMjs3kXg5z2YAXJAfPF-OTQ5eSgGv-2WNoNpVjebRTniH2-ajD1nfTWiQ3=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/r1Hffb5iIZSYec5Zi3Wn_dYmtFr2xRtcZWXl2rhnDiQMjs3kXg5z2YAXJAfPF-OTQ5eSgGv-2WNoNpVjebRTniH2-ajD1nfTWiQ3=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/r1Hffb5iIZSYec5Zi3Wn_dYmtFr2xRtcZWXl2rhnDiQMjs3kXg5z2YAXJAfPF-OTQ5eSgGv-2WNoNpVjebRTniH2-ajD1nfTWiQ3=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/r1Hffb5iIZSYec5Zi3Wn_dYmtFr2xRtcZWXl2rhnDiQMjs3kXg5z2YAXJAfPF-OTQ5eSgGv-2WNoNpVjebRTniH2-ajD1nfTWiQ3=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/r1Hffb5iIZSYec5Zi3Wn_dYmtFr2xRtcZWXl2rhnDiQMjs3kXg5z2YAXJAfPF-OTQ5eSgGv-2WNoNpVjebRTniH2-ajD1nfTWiQ3=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/r1Hffb5iIZSYec5Zi3Wn_dYmtFr2xRtcZWXl2rhnDiQMjs3kXg5z2YAXJAfPF-OTQ5eSgGv-2WNoNpVjebRTniH2-ajD1nfTWiQ3=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/r1Hffb5iIZSYec5Zi3Wn_dYmtFr2xRtcZWXl2rhnDiQMjs3kXg5z2YAXJAfPF-OTQ5eSgGv-2WNoNpVjebRTniH2-ajD1nfTWiQ3=s0-rw-e365" width="918" height="690" alt="Stone cut architecture of Petra, Jordan" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">GOOGLE AI</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">How AI is helping you search visually</h3> </div><hsw-button href="https://blog.google/products/search/visual-search-ai/" icon="open_in_new" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="https://blog.google/products/search/visual-search-ai/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></bds-carousel></div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> </main> <footer class="_container_tkf1k_2"> <div class="_container_4it29_2 _container:tablet-gt_4it29_86"> <div class="_container_34qsn_1"> <ul class="_links_34qsn_21"> <li class="_linkGroup_34qsn_36"><a 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