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Ads on Search – How Google Search Works
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</section> <section id="hero-5050" data-type="Template5050"> <div class="_container_801xm_2 _opt-hero-video_801xm_93"> <div id="hero-5050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <h1 class="_headlineTitle_12j5y_41 _size:headline1_1ufdr_8 _heading_1ufdr_2">How ads work on Google Search</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>We have always believed it’s important for everyone - regardless of income or education - to have access to the best information. Ads help us do that by connecting people with businesses that offer products and services they may be looking for.</p> <p>Businesses can advertise on eligible, clearly marked ad sections. But, because we only sell ad space, no one can buy better placement in organic Search results.</p> </div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61 _rounded_1a30w_64"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" video-id="wcvI5UZoBvo" video-duration="1:51" video-title="Why does Google Search have ads?"> <picture> <source srcset="https://lh3.googleusercontent.com/qfm5e08pDqTfHurCfCQ48T67C8gaOdPM8c2UknrEiF1NausYn4aFZM3Vc1rheRRl7xxbMjK-sJEiRrsLpibuy3HgowsEqykBLIg=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/qfm5e08pDqTfHurCfCQ48T67C8gaOdPM8c2UknrEiF1NausYn4aFZM3Vc1rheRRl7xxbMjK-sJEiRrsLpibuy3HgowsEqykBLIg=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/qfm5e08pDqTfHurCfCQ48T67C8gaOdPM8c2UknrEiF1NausYn4aFZM3Vc1rheRRl7xxbMjK-sJEiRrsLpibuy3HgowsEqykBLIg=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/qfm5e08pDqTfHurCfCQ48T67C8gaOdPM8c2UknrEiF1NausYn4aFZM3Vc1rheRRl7xxbMjK-sJEiRrsLpibuy3HgowsEqykBLIg=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/qfm5e08pDqTfHurCfCQ48T67C8gaOdPM8c2UknrEiF1NausYn4aFZM3Vc1rheRRl7xxbMjK-sJEiRrsLpibuy3HgowsEqykBLIg=e365-rw-pa-nu-w2000, https://lh3.googleusercontent.com/qfm5e08pDqTfHurCfCQ48T67C8gaOdPM8c2UknrEiF1NausYn4aFZM3Vc1rheRRl7xxbMjK-sJEiRrsLpibuy3HgowsEqykBLIg=e365-rw-pa-nu-w4000 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/qfm5e08pDqTfHurCfCQ48T67C8gaOdPM8c2UknrEiF1NausYn4aFZM3Vc1rheRRl7xxbMjK-sJEiRrsLpibuy3HgowsEqykBLIg=s0-rw-e365" width="2040" height="1148" alt="Google uses ads to keep Search free for all to use, connect people with useful products, and support businesses." loading="eager" fetchpriority="high" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> </div> </div> </section> <section id="spacer-md" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section><hsw-jump-nav> <div class="_navGroup_zg2ri_2"> <div class="_navWrapper_zg2ri_16"><button class="_leftArrow_zg2ri_60" label="Previous" data-jump-prev="true"><span class="material-symbols-outlined">chevron_left</span></button><button class="_rightArrow_zg2ri_61" label="Next" data-jump-next="true"><span class="material-symbols-outlined">chevron_right</span></button> <ul class="_nav_zg2ri_2" data-jump-scroller="true"> <li class="_navItem_zg2ri_41"><a href="#value-of-ads" data-jump-item="true" class="_jumpItem_zg2ri_44">Value of ads</a></li> <li class="_navItem_zg2ri_41"><a href="#advertising-transparently" data-jump-item="true" class="_jumpItem_zg2ri_44">Advertising transparently</a></li> <li class="_navItem_zg2ri_41"><a href="#controlling-ads" data-jump-item="true" class="_jumpItem_zg2ri_44">Controlling ads</a></li> <li class="_navItem_zg2ri_41"><a href="#safety-security" data-jump-item="true" class="_jumpItem_zg2ri_44">Safety & security</a></li> </ul> </div> </div> </hsw-jump-nav> <section id="spacer-lg" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="value-of-ads" data-type="Section"> <section class="_section_6xn19_13 _opt-background-grey-50_6xn19_5"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="value-of-ads-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">How ads support Search</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="value-of-ads-accessible-5050" data-type="Template5050"> <div class="_container_801xm_2 _opt-reversed_801xm_78"> <div id="value-of-ads-accessible-5050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <h1 class="_headlineTitle_12j5y_41 _size:headline4_1ufdr_81 _heading_1ufdr_2">Ads make Search accessible to everyone</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Ads are how Search remains accessible to everyone free of charge. Ads are also how you can connect with the products and businesses that you care about.</p> <p>Ads are only displayed if we believe they’re most relevant to the search terms you entered. For the majority of searches, we show no ads at all. When we do show ads, they’re always labeled so you can tell them apart from search results.</p> </div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61 _rounded_1a30w_64"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/gwuygdkkbIdTqqvNzxwjG7a9EP_hRTraODE7cqdRzxds6x1pmz2rzcf5EYWmdbxGjhC8OdVfgAeCcRZAHWuo1fFGPyYPh_6iWLfq=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/gwuygdkkbIdTqqvNzxwjG7a9EP_hRTraODE7cqdRzxds6x1pmz2rzcf5EYWmdbxGjhC8OdVfgAeCcRZAHWuo1fFGPyYPh_6iWLfq=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/gwuygdkkbIdTqqvNzxwjG7a9EP_hRTraODE7cqdRzxds6x1pmz2rzcf5EYWmdbxGjhC8OdVfgAeCcRZAHWuo1fFGPyYPh_6iWLfq=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/gwuygdkkbIdTqqvNzxwjG7a9EP_hRTraODE7cqdRzxds6x1pmz2rzcf5EYWmdbxGjhC8OdVfgAeCcRZAHWuo1fFGPyYPh_6iWLfq=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gwuygdkkbIdTqqvNzxwjG7a9EP_hRTraODE7cqdRzxds6x1pmz2rzcf5EYWmdbxGjhC8OdVfgAeCcRZAHWuo1fFGPyYPh_6iWLfq=e365-rw-pa-nu-w1701, https://lh3.googleusercontent.com/gwuygdkkbIdTqqvNzxwjG7a9EP_hRTraODE7cqdRzxds6x1pmz2rzcf5EYWmdbxGjhC8OdVfgAeCcRZAHWuo1fFGPyYPh_6iWLfq=e365-rw-pa-nu-w3402 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/gwuygdkkbIdTqqvNzxwjG7a9EP_hRTraODE7cqdRzxds6x1pmz2rzcf5EYWmdbxGjhC8OdVfgAeCcRZAHWuo1fFGPyYPh_6iWLfq=s0-rw-e365" width="1701" height="1136" alt="A hobbyist shows off their handiwork while livecasting from their smartphone." loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="value-of-ads-business-5050" data-type="Template5050"> <div class="_container_801xm_2"> <div id="value-of-ads-business-5050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <h1 class="_headlineTitle_12j5y_41 _size:headline4_1ufdr_81 _heading_1ufdr_2">Businesses count on digital ads</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Ads on Search empower businesses - large and small - to find customers and even connect with new and existing ones. Businesses, creators, publishers, and advertisers count on digital ads to compete, grow and profit online. And they support access to information and content for people worldwide at low or no cost.</p> <p>Meeting consumers online, where they already spend time, provides an effective and affordable path for businesses to market their offerings. There’s never been a more efficient way for advertisers to reach shoppers en masse than digital advertising.</p> </div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61 _rounded_1a30w_64"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/uf44o_be1-V4EpRpuMifnOOpHMdtV9uh-r63V11zBj70MtNZAafwNLPzQjSDe7kPA892_iVtqLPw3-C1zj_H_iAIGQ5F1iHZF-vT=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/uf44o_be1-V4EpRpuMifnOOpHMdtV9uh-r63V11zBj70MtNZAafwNLPzQjSDe7kPA892_iVtqLPw3-C1zj_H_iAIGQ5F1iHZF-vT=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/uf44o_be1-V4EpRpuMifnOOpHMdtV9uh-r63V11zBj70MtNZAafwNLPzQjSDe7kPA892_iVtqLPw3-C1zj_H_iAIGQ5F1iHZF-vT=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/uf44o_be1-V4EpRpuMifnOOpHMdtV9uh-r63V11zBj70MtNZAafwNLPzQjSDe7kPA892_iVtqLPw3-C1zj_H_iAIGQ5F1iHZF-vT=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/uf44o_be1-V4EpRpuMifnOOpHMdtV9uh-r63V11zBj70MtNZAafwNLPzQjSDe7kPA892_iVtqLPw3-C1zj_H_iAIGQ5F1iHZF-vT=e365-rw-pa-nu-w1701, https://lh3.googleusercontent.com/uf44o_be1-V4EpRpuMifnOOpHMdtV9uh-r63V11zBj70MtNZAafwNLPzQjSDe7kPA892_iVtqLPw3-C1zj_H_iAIGQ5F1iHZF-vT=e365-rw-pa-nu-w3402 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uf44o_be1-V4EpRpuMifnOOpHMdtV9uh-r63V11zBj70MtNZAafwNLPzQjSDe7kPA892_iVtqLPw3-C1zj_H_iAIGQ5F1iHZF-vT=s0-rw-e365" width="1701" height="1136" alt="Two grocery market employees conversing beside shelves of canned goods." loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="value-of-ads-2col-text" data-type="Template2ColumnChapter"> <div class="_container_4it29_2 _container_v17ms_2 _chapter1Quote_v17ms_55"> <div class="_header_v17ms_41"></div> <div class="_contents_v17ms_28"> <div class="_chapter1_v17ms_45"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <blockquote> <p>In 2022, Google Search, Google Play, Google Cloud, YouTube, and Google advertising tools helped provide $701 billion of economic activity for millions of American businesses, nonprofits, publishers, creators, and developers.</p> </blockquote> </div> </div> </div> <div class="_chapter2_v17ms_50"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Advertisers, partners, or anyone with a financial relationship with Google gains no special advantages or treatment in Search results. They are not given ranking boosts. If they have issues, they must use the same free tools and resources we provide to everyone.</p> <p>We don’t charge anyone to appear in our search index. Whether a business, individual, or organization buys ads is not a factor in our Search algorithms. We never provide special treatment to advertisers in how our Search algorithms rank their websites, and nobody can pay us to do so.</p> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="value-of-ads-links" data-type="Template2ColumnLinks"> <div class="_container_4it29_2 _container_1fsth_2"> <div class="_eyebrow_1fsth_25"> <h2 class="_size:eyebrow_1ufdr_151 _heading_1ufdr_2">Learn more about</h2> </div> <div class="_columns_1fsth_28"> <div> <div class="_buttonContainer_1fsth_40"><hsw-button href="https://www.youtube.com/watch?v=j0q_7SRcLWY" icon="play_circle_filled" variant="box-link" icon-position="end">How ads appear in Search</hsw-button></div> </div> <div class="_column2_1fsth_47"> <div class="_buttonContainer_1fsth_40"><hsw-button href="https://economicimpact.google/" icon="open_in_new" variant="box-link" icon-position="end">Google’s economic impact</hsw-button></div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="advertising-transparently" data-type="Section"> <section class="_section_6xn19_13"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="transparency-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Maintaining transparency with ads</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="transparency-5050" data-type="Template5050"> <div class="_container_801xm_2 _opt-reversed_801xm_78"> <div id="transparency-5050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>When you use Google Search to navigate the web, ads may appear with your search results. We think it’s important to be transparent about ads, which is why we make it easy to distinguish them from the rest of the results on the page by clearly labeling them. On Search, you can always learn more about who is behind the ads you see, and why you’re seeing them.</p> <p>The Ads Transparency Center is a searchable hub of all ads - including ads on Search - that are served from verified advertisers. This one-stop shop was designed with you in mind by ensuring you have easy access to information about the ads you see on Search.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="https://adstransparency.google.com/?region=US" variant="high-emphasis">Ads Transparency Center</hsw-button></div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/TBiulO49xCPoyQ01RLH-G9_7khH1QHlcxAajCFskUo8bu1zI3hUvdvEBOoiVX2o038W7wpbsKxhuiHG3MKKsbyzY-m5no3APWBpk=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/TBiulO49xCPoyQ01RLH-G9_7khH1QHlcxAajCFskUo8bu1zI3hUvdvEBOoiVX2o038W7wpbsKxhuiHG3MKKsbyzY-m5no3APWBpk=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/TBiulO49xCPoyQ01RLH-G9_7khH1QHlcxAajCFskUo8bu1zI3hUvdvEBOoiVX2o038W7wpbsKxhuiHG3MKKsbyzY-m5no3APWBpk=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/TBiulO49xCPoyQ01RLH-G9_7khH1QHlcxAajCFskUo8bu1zI3hUvdvEBOoiVX2o038W7wpbsKxhuiHG3MKKsbyzY-m5no3APWBpk=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/TBiulO49xCPoyQ01RLH-G9_7khH1QHlcxAajCFskUo8bu1zI3hUvdvEBOoiVX2o038W7wpbsKxhuiHG3MKKsbyzY-m5no3APWBpk=e365-rw-pa-nu-w1701, https://lh3.googleusercontent.com/TBiulO49xCPoyQ01RLH-G9_7khH1QHlcxAajCFskUo8bu1zI3hUvdvEBOoiVX2o038W7wpbsKxhuiHG3MKKsbyzY-m5no3APWBpk=e365-rw-pa-nu-w3402 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/TBiulO49xCPoyQ01RLH-G9_7khH1QHlcxAajCFskUo8bu1zI3hUvdvEBOoiVX2o038W7wpbsKxhuiHG3MKKsbyzY-m5no3APWBpk=s0-rw-e365" width="1701" height="1276" alt="An illustration depicting two people and a dog labeling ads and pointing to the Ad Transparency Center" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="controlling-ads" data-type="Section"> <section class="_section_6xn19_13 _opt-background-grey-50_6xn19_5"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="controlling-ads-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41" style="--chapter-max-width:777px;"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Choose the ad experience that’s right for you on Search</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="controlling-ads-5050" data-type="Template5050"> <div class="_container_801xm_2"> <div id="controlling-ads-5050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>My Ad Center makes it easy for you to understand and control how your information is used to personalize ads on Search and YouTube. You’ll never have to spend time searching for the right control or decoding how your information is used. Instead, you can manage your ad preferences without interrupting what you’re doing online.</p> <p>There may be certain ad topics that you don’t want to engage with at all. With My Ad Center, you can choose to limit ads related to topics such as alcohol, dating, weight loss, gambling, pregnancy, and parenting.</p> <p>You can also turn off ad personalization completely. You’ll still see ads, but you may find them less relevant or useful.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="https://myadcenter.google.com/" variant="high-emphasis">My Ad Center</hsw-button></div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61 _rounded_1a30w_64"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="eF_n_2FF5Lg" video-duration="1:47" video-title="Your ads, your choice"> <picture> <source srcset="https://lh3.googleusercontent.com/5juS1nvlfxM83sGT8cfosT-bkeNfwS88SOaHFk8MREqw_SKhdgLkp5hXhx4Rgq2-LY15Giiae2BkyiZRm37Rt1j_pafLTx9OccVI=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/5juS1nvlfxM83sGT8cfosT-bkeNfwS88SOaHFk8MREqw_SKhdgLkp5hXhx4Rgq2-LY15Giiae2BkyiZRm37Rt1j_pafLTx9OccVI=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source 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loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:16/10;"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61 _rounded_1a30w_64"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="eF_n_2FF5Lg" video-duration="1:47" video-title="Your ads, your choice"> <picture> <source srcset="https://lh3.googleusercontent.com/jua4bSE1qq3XfhVBmpTxJWFzM8elQHEO0IPAFEq6LXlWmxBzxAhZczdJPt4Ov9tnFdeazdrZXfS57hPUcEcTT6Lc2nfen70lTBb5=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/jua4bSE1qq3XfhVBmpTxJWFzM8elQHEO0IPAFEq6LXlWmxBzxAhZczdJPt4Ov9tnFdeazdrZXfS57hPUcEcTT6Lc2nfen70lTBb5=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/jua4bSE1qq3XfhVBmpTxJWFzM8elQHEO0IPAFEq6LXlWmxBzxAhZczdJPt4Ov9tnFdeazdrZXfS57hPUcEcTT6Lc2nfen70lTBb5=e365-rw-pa-nu-w1004, 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<section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="safety-security" data-type="Section"> <section class="_section_6xn19_13"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="safety-security-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Ads that respect your privacy</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="safety-security-5050" data-type="Template5050"> <div class="_container_801xm_2 _opt-reversed_801xm_78"> <div id="safety-security-5050" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Protecting your privacy and securing your data is core to Google’s work. That’s why all Google products are continuously protected by one of the world’s most advanced security infrastructures. This built-in security helps <a href="https://blog.google/products/ads-commerce/our-2022-ads-safety-report/" target="_blank" rel="noopener noreferrer">detect and prevent evolving online threats</a>, including scams and attempts to obtain personal information through fraudulent ads, to help keep your information safe.</p> <p>Additionally, to help keep you safe, we verify advertisers globally and work to detect bad actors and limit their attempts to misrepresent themselves.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="https://safety.google/privacy/ads-and-data/" variant="high-emphasis">Safety Center</hsw-button></div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/NdJMi7wOqT2yIK_GqgI088Bu5Pn6CS16tbs-Hrd7VFhqxBRW16z_TXHb7gNBxBQERbytyfCeQOUL414CVqVs-nrrQj3r9Ick88R1=e365-rw-pa-nu-w499, 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src="https://lh3.googleusercontent.com/NdJMi7wOqT2yIK_GqgI088Bu5Pn6CS16tbs-Hrd7VFhqxBRW16z_TXHb7gNBxBQERbytyfCeQOUL414CVqVs-nrrQj3r9Ick88R1=s0-rw-e365" width="1701" height="1276" alt="Illustration of various ads on Search protected by a big blue shield." loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="safety-security-features-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline4_1ufdr_81 _heading_1ufdr_2">Here’s how Google’s privacy principles apply to ads on Search</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="safety-security-features-3-1" data-type="TemplateColumns"> <div class="_container_hgrdl_2 _layout321_hgrdl_46"> <div class="_column_hgrdl_41"> <div class="_icon_hgrdl_71"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <img src="https://storage.googleapis.com/gweb-mobius-cdn/hsw/uploads/592a2a33e32057ebf8210423be2ca1dbae4ef767.svg" width="52" height="52" alt="Shield icon" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <h2 class="_size:headline5_1ufdr_103 _heading_1ufdr_2">We never sell your personal information to anyone</h2> </div> <div class="_column_hgrdl_41"> <div class="_icon_hgrdl_71"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <img src="https://storage.googleapis.com/gweb-mobius-cdn/hsw/uploads/531ce93138d537c562da301e0b27c7832cecc759.svg" width="48" height="49" alt="Magnifying glass icon" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <h2 class="_size:headline5_1ufdr_103 _heading_1ufdr_2">We are transparent about what data we collect and why</h2> </div> <div class="_column_hgrdl_41"> <div class="_icon_hgrdl_71"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <img src="https://storage.googleapis.com/gweb-mobius-cdn/hsw/uploads/e37ae440447212b1f83d060584d11d847d138b38.svg" width="48" height="48" alt="Settings icon" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <h2 class="_size:headline5_1ufdr_103 _heading_1ufdr_2">We make it easy for you to control your personal information</h2> </div> <div class="_column_hgrdl_41"> <div class="_icon_hgrdl_71"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <img src="https://storage.googleapis.com/gweb-mobius-cdn/hsw/uploads/9558df8bc0ff6e5274d1118f43352464463e4816.svg" width="48" height="48" alt="List icon" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <h2 class="_size:headline5_1ufdr_103 _heading_1ufdr_2">We reduce the data we use to further protect your privacy</h2> </div> <div class="_column_hgrdl_41"> <div class="_icon_hgrdl_71"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <img src="https://storage.googleapis.com/gweb-mobius-cdn/hsw/uploads/af96c5a7ac55a014eb20fdfbf273141b9e1c3d51.svg" width="50" height="48" alt="Padlock icon" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <h2 class="_size:headline5_1ufdr_103 _heading_1ufdr_2">We protect you by building products that are secure by default</h2> </div> <div class="_column_hgrdl_41"> <div class="_icon_hgrdl_71"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <img src="https://storage.googleapis.com/gweb-mobius-cdn/hsw/uploads/2fd3a275e4cb4843776060d73b387392386c66de.svg" width="48" height="48" alt="Shield icon with an exclamation point" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <h2 class="_size:headline5_1ufdr_103 _heading_1ufdr_2">We build advanced privacy technologies and share them with others</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="hairline-divider" data-type="TemplateHairline"> <div class="_container_8567t_2"></div> </section> </section> </section> <section 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controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/pkPSPvBoJRsTU7y0SruHeruEfYTBQME2OAT3YVR4UodPdx6R45HglEyK9e840y0_7F8zurckLicCa5uzf_A6mVi3oxPTB1pwy0C8Vg=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/pkPSPvBoJRsTU7y0SruHeruEfYTBQME2OAT3YVR4UodPdx6R45HglEyK9e840y0_7F8zurckLicCa5uzf_A6mVi3oxPTB1pwy0C8Vg=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/pkPSPvBoJRsTU7y0SruHeruEfYTBQME2OAT3YVR4UodPdx6R45HglEyK9e840y0_7F8zurckLicCa5uzf_A6mVi3oxPTB1pwy0C8Vg=e365-rw-pa-nu-w918, 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class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">HELPING CREATORS</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Make the most of your web presence</h3> </div><hsw-button href="/search/howsearchworks/our-approach/helping-creators/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/helping-creators/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/DH18YcSreV5GCqbjFNMaV1-DeRxZdaIpaWSIWLxjlXGZXcuWZ699t7goY2ZLNG5PYhoHq7Frf3zGYvc59I5nR8GSjri1uY8xu7Pe3Q=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/DH18YcSreV5GCqbjFNMaV1-DeRxZdaIpaWSIWLxjlXGZXcuWZ699t7goY2ZLNG5PYhoHq7Frf3zGYvc59I5nR8GSjri1uY8xu7Pe3Q=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/DH18YcSreV5GCqbjFNMaV1-DeRxZdaIpaWSIWLxjlXGZXcuWZ699t7goY2ZLNG5PYhoHq7Frf3zGYvc59I5nR8GSjri1uY8xu7Pe3Q=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/DH18YcSreV5GCqbjFNMaV1-DeRxZdaIpaWSIWLxjlXGZXcuWZ699t7goY2ZLNG5PYhoHq7Frf3zGYvc59I5nR8GSjri1uY8xu7Pe3Q=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/DH18YcSreV5GCqbjFNMaV1-DeRxZdaIpaWSIWLxjlXGZXcuWZ699t7goY2ZLNG5PYhoHq7Frf3zGYvc59I5nR8GSjri1uY8xu7Pe3Q=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/DH18YcSreV5GCqbjFNMaV1-DeRxZdaIpaWSIWLxjlXGZXcuWZ699t7goY2ZLNG5PYhoHq7Frf3zGYvc59I5nR8GSjri1uY8xu7Pe3Q=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/DH18YcSreV5GCqbjFNMaV1-DeRxZdaIpaWSIWLxjlXGZXcuWZ699t7goY2ZLNG5PYhoHq7Frf3zGYvc59I5nR8GSjri1uY8xu7Pe3Q=s0-rw-e365" width="918" height="689" alt="Illustration of a person searching for best indoor plants on Google" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">MAXIMIZING ACCESS</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Keeping info on the web available to all</h3> </div><hsw-button href="/search/howsearchworks/our-approach/maximize-access/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/maximize-access/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/CGA7PKof_N6ObaxO5IKTHOiLQUvjY9JB1ln1OcJJLuUNIhmFqvjzvRJUjNNNclCno6n7soJXa6_u8jmkq1asw9_EsCkDlx5En-hHQg=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/CGA7PKof_N6ObaxO5IKTHOiLQUvjY9JB1ln1OcJJLuUNIhmFqvjzvRJUjNNNclCno6n7soJXa6_u8jmkq1asw9_EsCkDlx5En-hHQg=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/CGA7PKof_N6ObaxO5IKTHOiLQUvjY9JB1ln1OcJJLuUNIhmFqvjzvRJUjNNNclCno6n7soJXa6_u8jmkq1asw9_EsCkDlx5En-hHQg=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/CGA7PKof_N6ObaxO5IKTHOiLQUvjY9JB1ln1OcJJLuUNIhmFqvjzvRJUjNNNclCno6n7soJXa6_u8jmkq1asw9_EsCkDlx5En-hHQg=e365-rw-pa-nu-w1836 2x" 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from reputable sources</h3> </div><hsw-button href="/search/howsearchworks/information-quality/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/information-quality/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/pwRyj3gdgyNAARoEI20Vwdk6fPhL9eo1_jJMB7uvQ-XrXHJ2CoQclQgYRzGHlJ_wglw7ekndyln9ldXfRfKPOnR1-xZw0gqzZIrbog=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/pwRyj3gdgyNAARoEI20Vwdk6fPhL9eo1_jJMB7uvQ-XrXHJ2CoQclQgYRzGHlJ_wglw7ekndyln9ldXfRfKPOnR1-xZw0gqzZIrbog=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/pwRyj3gdgyNAARoEI20Vwdk6fPhL9eo1_jJMB7uvQ-XrXHJ2CoQclQgYRzGHlJ_wglw7ekndyln9ldXfRfKPOnR1-xZw0gqzZIrbog=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/pwRyj3gdgyNAARoEI20Vwdk6fPhL9eo1_jJMB7uvQ-XrXHJ2CoQclQgYRzGHlJ_wglw7ekndyln9ldXfRfKPOnR1-xZw0gqzZIrbog=e365-rw-pa-nu-w1836 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/pwRyj3gdgyNAARoEI20Vwdk6fPhL9eo1_jJMB7uvQ-XrXHJ2CoQclQgYRzGHlJ_wglw7ekndyln9ldXfRfKPOnR1-xZw0gqzZIrbog=e365-rw-pa-nu-w918, https://lh3.googleusercontent.com/pwRyj3gdgyNAARoEI20Vwdk6fPhL9eo1_jJMB7uvQ-XrXHJ2CoQclQgYRzGHlJ_wglw7ekndyln9ldXfRfKPOnR1-xZw0gqzZIrbog=e365-rw-pa-nu-w1836 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/pwRyj3gdgyNAARoEI20Vwdk6fPhL9eo1_jJMB7uvQ-XrXHJ2CoQclQgYRzGHlJ_wglw7ekndyln9ldXfRfKPOnR1-xZw0gqzZIrbog=s0-rw-e365" width="918" height="689" alt="An illustration of results tangentially related to football in order 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