CINXE.COM

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class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/automotive#posts-wrapper" class="menu-link sub-menu-link">Automotive</a></li> <li id="nav-menu-item-511674" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/cpg#posts-wrapper" class="menu-link sub-menu-link">CPG</a></li> <li id="nav-menu-item-511675" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/entertainment-media/#posts-wrapper" class="menu-link sub-menu-link">Entertainment & Media</a></li> <li id="nav-menu-item-511676" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item 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menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/customers/subaru"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-subaru.jpg" alt="Subaru Drives Bigger Profits"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/customers/subaru"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">Subaru Drives Bigger Profits</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514030" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Resources</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li 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md:flex-row"><div class="hero-text md:mr-[30px] lg:pb-0 md:pb-[45px] pb-8 md:flex-3"><h1 class="relative title font-header leading-h1 text-mobile-secondary-header lg:text-secondary-header lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Build a Rich Foundation for Customer Data Science with Treasure Data CDP</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Have a data science tool or model you love? Run it in Treasure Data to enhance machine learning models, predictive analytics, and business intelligence with trusted customer data.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="/custom-demo/">Request a demo</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="/product/">Explore the platform</a></div></div></div><div class="hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1246" height="1317" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Hero-image-1.png" alt="" class="wp-image-488042" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/Hero-image-1.png 1246w, https://www.treasuredata.com/wp-content/uploads/2024/05/Hero-image-1-284x300.png 284w, https://www.treasuredata.com/wp-content/uploads/2024/05/Hero-image-1-969x1024.png 969w, https://www.treasuredata.com/wp-content/uploads/2024/05/Hero-image-1-600x634.png 600w" sizes="(max-width: 1246px) 100vw, 1246px" /></figure> </div></div></div></div> <div id="sub_nav_block_a02244c7ec39a7517bd934142103d730" class="sub_nav_container relative flex flex-1 py-[33px] text-white case_study_dark bg-colorGradient1"> <div class="container mx-auto"> <div class="sub_nav_slider flex flex-row overflow-scroll"> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#content-container-558b5580-ce25-43ec-bf33-2e4820cc5a1a" target=""> Overview </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#block_6d332b4968f9bdcc9d86575d817da8a8" target=""> Benefits </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#card-container-82ba58a7-366e-4c61-a507-a78bbd0a8d04" target=""> Integrations </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#block_5de12be73f61b07d2b049548978fa2c4" target=""> FAQs </a> <div class='hidden absolute subnav-scroll-right-wrapper scroll-dark scroll-gradient'> <button class='scroll-right-arrow'></button> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const detectScroll = ()=>{ console.log("Detecting Subnav scroll"); $('.subnav-scroll-right-wrapper').each((index, elem)=>{ let tabLinks = $(elem).parent('.sub_nav_slider').eq(0); console.log("Elems", elem, tabLinks); if(tabLinks.length > 0){ let scrollWidth = $(tabLinks).get()[0].scrollWidth; let innerWidth = $(tabLinks).innerWidth(); let difference = scrollWidth - innerWidth; let tabCount = $(tabLinks).children().length; if(difference > 0) { $(elem).css('display', 'flex'); $(elem).css('left', $(tabLinks).position().left + innerWidth - $(elem).innerWidth()); $(elem).off('click'); $(elem).on("click", ()=>{ let scrollLeft = $(tabLinks).scrollLeft(); let scrollTo = scrollLeft + innerWidth; console.log("Scroll Right Button Clicked", scrollLeft); if(scrollLeft + 5 > difference){ //Add 5 for buffer and then loop around. scrollTo = 0; } $(tabLinks.scrollLeft(scrollTo)); }); } else { $(elem).css("display", "none"); } } }); } detectScroll(); window.addEventListener('resize', function(event){ detectScroll(); }); }); </script> <div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Everyone can use the data the way they want to. Our data scientists can do better segmentation to see which segments respond better … It also helps us drive performance. It is changing the culture here.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" width="1000" height="477" src="https://www.treasuredata.com/wp-content/uploads/2024/05/suzuki-logo.png" alt="" class="wp-image-486925" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/suzuki-logo.png 1000w, https://www.treasuredata.com/wp-content/uploads/2024/05/suzuki-logo-300x143.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/suzuki-logo-600x286.png 600w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Noritaka Wakuda</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Advisor & Leader for Digital Transformation</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Maruti Suzuki India Ltd</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="/customers/maruti-suzuki/">Read the story</a></div></div></div></div></div></div> <div id="content-container-558b5580-ce25-43ec-bf33-2e4820cc5a1a" class="bg-primaryBlue-100 text-white py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto container-without-heading"><div class="content-container-wrapper flex flex-col gap-8"><div class="content-wrapper left flex flex-col-reverse gap-8 lg:flex-row-reverse "> <div class="content-section row-0 flex flex-1 justify-start items-center"> <div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”DARK”,”layout”:”horizontal”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Enrich models to deliver winning marketing programs”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”<span><span>You play an integral role in helping marketing teams better understand customers, and Treasure Data’s CDP is here to help. Use over 400 integrations for our CDP and </span><a href=\”/product/profile-management/\”><span>identity resolution</span></a><span> to create a single golden customer record. </span></span><br><br><span><span><span>With Treasure Data CDP, bring your own models and enjoy more free time to work on harder problems since marketing teams can use our out-of-the-box machine learning models.</span></span></span><br><br><span><span><span><span>Empower customer-centric teams to predict customer behavior, identify trends, and personalize campaigns, all within a data governance framework that ensures customer data is secure and used consistently.</span></span></span></span>”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”left”,”rowIndex”:0}</div><div class="content-content flex" style="padding-right:0px;padding-left:0"><div class="hero-text lg:pb-20 md:pb-20 pb-20 "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Enrich models to deliver winning marketing programs</h3><span class="content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block"><span><span>You play an integral role in helping marketing teams better understand customers, and Treasure Data’s CDP is here to help. Use over 400 integrations for our CDP and </span><a href="/product/profile-management/"><span>identity resolution</span></a><span> to create a single golden customer record. </span></span><br><br><span><span><span>With Treasure Data CDP, bring your own models and enjoy more free time to work on harder problems since marketing teams can use our out-of-the-box machine learning models.</span></span></span><br><br><span><span><span><span>Empower customer-centric teams to predict customer behavior, identify trends, and personalize campaigns, all within a data governance framework that ensures customer data is secure and used consistently.</span></span></span></span></span></div></div></div> </div> <div class="content-section row-0 flex flex-1 "> <div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0;padding-left:0px"> <figure class="wp-block-image size-full"><img decoding="async" width="1178" height="756" 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</linearGradient> </defs> </svg> <h2 class="title font-header text-mobile-5xl lg:text-5xl mb-[40px] lg:mb-[0] leading-[1.2]">How Treasure Data supports model development</h2> <div class="accordion_title hidden"> <h3 class="font-display text-3xl md:text-5xl pb-6"></h3> </div> <div class="layout-variant flex md:flex-row flex-col-reverse lg:pt-[135px] w-full"> <div class="accordion flex flex-col flex-2"> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/solutions-data-science-accordion-1.png"> <span class="mr-8">Extract data to run machine learning models</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p><span style="font-weight: 400;">Leverage data workbench systems and frameworks to extract unified customer data from Treasure Data to </span><a href="/product/artificial-intelligence/"><span style="font-weight: 400;">run advanced machine learning algorithms</span></a><span style="font-weight: 400;">. Support sales forecasting and customer scoring for marketing without the need to program ML libraries.</span></p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/solutions-data-science-accordion-1.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/solutions-data-science-accordion-2.png"> <span class="mr-8">Bring your own models and tools</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p><span style="font-weight: 400;">Use the business intelligence tools you already know and bring your own machine learning and data science models to run prediction functions within the Treasure Data environment. Create customer scripts within the CDP or get access to data using our APIs.</span></p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/solutions-data-science-accordion-2.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/solutions-data-science-accordion-3.png"> <span class="mr-8">Partner to build models together</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p><span style="font-weight: 400;">You don’t have to do it all alone. </span><a href="https://www.treasuredata.com/services/"><span style="font-weight: 400;">Our professional services team</span></a><span style="font-weight: 400;"> and partner network are here to help you develop and deploy the best models. 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documentation</a></div></div></div></div></div></div></div> <div class=" bg-white"> <div id="case_study_block_46c8fd18d0c9a105a1bce30f10195d84" class="case_studies_container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical "> <div class="case_studies-content-wrapper"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center justify-between py-4 border-b border-solid"> <h2 class="font-header text-mobile-5xl lg:text-5xl leading-[1.2] md:leading-[1.25] mb-[20px] sm:mb-0 ">Learn one customer’s story</h2> <a href="https://www.treasuredata.com/customers/" class="leading-snug font-display font-medium text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="case_study_slider" data-slider-speed=250> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] solo mx-auto bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-488033 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Dentsu-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/Dentsu-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/Dentsu-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/Dentsu-600x338.jpg 600w" alt="" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>Dentsu centralized hundreds of customer datasets in a month, scaling insights</h3> <a 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$('#case_study_block_46c8fd18d0c9a105a1bce30f10195d84 .case_study_slider').slick({ dots: false, infinite: false, fade: false, autoplay: false, speed: sliderSpeed, //cssEase: 'linear', cssEase: 'cubic-bezier(0.76, 0, 0.24, 1)', slidesToShow: 1, slidesToScroll: 1, //centerMode: true, adaptiveHeight: false, variableWidth: true, arrows: true, appendArrows : '#case_study_block_46c8fd18d0c9a105a1bce30f10195d84 .case-arrows', responsive: [ { breakpoint: 480, settings: { slidesToShow: 1, slidesToScroll: 1, //variableWidth: false, centerMode: false } } ] }); } }); </script> <div id="block_5de12be73f61b07d2b049548978fa2c4" data-scope="block-674665ba6ab6f" class="color-variant py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-white light"> <div class="wrapper container mx-auto lg:flex lg:flex-row justify-between"> <h2 class="title font-header text-mobile-5xl lg:text-5xl py-10 leading-[1.2]">Frequently Asked Questions</h2> <div class="layout-variant py-10 w-3/4 lg:w-2/3 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md:font-medium"> <table> <tbody> <tr> <td><span style="font-weight: 400;">Treasure Data offers a custom scripting capability that gives you the flexibility to code in Python and deploy your own models from scratch or use a public Python package.</span></td> </tr> </tbody> </table> </div> </div>  <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 transition-all duration-300 ease-in-out py-[32px] mr-20"> <div class="question_text pb-3 lg:pb-4"> <h4 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left"> <span class="mr-8">Can I create custom ML models within the CDP?</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/navy-arrow.svg" alt="Alternate Image" /> </button> </h4> </div> <div id="faq-answer" role="region" class="question_answer font-display leading-6 md:leading-8 text-base overflow-hidden hidden lg:mr-32 font-normal md:font-medium"> <p><span style="font-weight: 400;">Treasure Data offers an open-source SQL-based ML library, Hivemall, which is native to the platform and allows data analysts and data scientists to create and customize ML models in a Hive-SQL context.</span></p> </div> </div>  <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 transition-all duration-300 ease-in-out py-[32px] mr-20"> <div class="question_text pb-3 lg:pb-4"> <h4 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left"> <span class="mr-8">What data science tools do you support?</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/navy-arrow.svg" alt="Alternate Image" /> </button> </h4> </div> <div id="faq-answer" role="region" class="question_answer font-display leading-6 md:leading-8 text-base overflow-hidden hidden lg:mr-32 font-normal md:font-medium"> <p><span style="font-weight: 400;">We support Spark Shell, pandas, Jupyter R, TensorFlow, Spark, and more. 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