CINXE.COM

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</ul></div></div> </div> </div> <script> jQuery(document).ready(function($) { if ($('#header').hasClass('has-masthead')) { var paddingTop = parseInt($('.hero-content').css('padding-top').replace('px', '')); $('.hero-content').css('padding-top', paddingTop + 46 + 'px'); } }); </script> </header> <div id="container" class=""> <main id="content" role="main"><article id="post-167" class="post-167 page type-page status-publish hentry"> <div class="entry-content" itemprop="mainContentOfPage"> <div class="wp-block-td-hero quote-dark overflow-hidden bg-primaryBlue-100 text-white hero-container relative"><img decoding="async" class="element-background-image wp-image-482333 max-h-full hidden md:block object-contain absolute object-center-center lg:object-lg-center-center w-[100%] h-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Dots-Diamond.svg" alt=""/><img class="element-background-image wp-image-undefined hidden md:block lg:hidden max-h-full object-contain absolute 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Discover the only CDP that delivers on the promise of unified data and orchestrated experiences – with the speed, scale, and quick time to value that large enterprises need.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/cdp-poc/" target="_self" rel="noopener">Get a POC</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/why-enterprise-cdp/">Why CDP</a></div></div></div><div class="hero-inner-blocks relative flex-col flex md:flex lg:flex"> <div style="height:60px" aria-hidden="true" class="wp-block-spacer"></div> </div></div></div></div><div id="videos_block_e9d1c6a5204ece6d0034fbe7e14ce3a9" class="align-text--video videos_container py-[50px] bg-primaryBlue-100 text-white videos_dark"> <div class="container mx-auto"> <div class="videos-content-wrapper"> <div class="videos_slider" data-slider-speed=250> <div class="videos_outer_wrapper"> <div class="rounded-[10px] lg:rounded-[20px] videos_wrapper w-full aspect-video max-w-[978px] bg-primaryBlue-25 text-white my-4 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-514119 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/09/capabilities-video-1-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/09/capabilities-video-1-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/09/capabilities-video-1-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/09/capabilities-video-1-600x338.jpg 600w, https://www.treasuredata.com/wp-content/uploads/2024/09/capabilities-video-1.jpg 1200w" alt="Treasure Data CDP, explained" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-videoOverlay"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-11"> <h3 class='font-header hidden md:block text-mobile-5xl lg:text-5xl leading-[1.1] w-11/12'>Treasure Data CDP, explained</h3> </div> <script src="https://fast.wistia.com/embed/medias/tvnog4g8o4.jsonp" async></script> <span class="wistia_embed wistia_async_tvnog4g8o4 popover=true popoverContent=link popoverSize=1280x720" style="display:inline;"> <a class="wisita-anchor" href="#"> <div class="play-button-container"> <div class="play-button-wrapper"> <img fetchpriority="high" decoding="async" class="b-lazy" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/play-button.svg" width="704" height="358" alt="Video: Treasure Data CDP, explained" /> </div> </div> </a></span> </div> <h3 class='caption md:hidden font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25]'>Treasure Data CDP, explained</h3> </div> </div> </div> </div> </div> </div> <style> .wp-block-td-quote-container{position:relative}.case-arrows{height:42px; 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$('#videos_block_e9d1c6a5204ece6d0034fbe7e14ce3a9 .videos_slider').slick({ dots: false, //infinite: true, infinite: false, fade: false, autoplay: false, speed: sliderSpeed, //cssEase: 'linear', cssEase: 'cubic-bezier(0.76, 0, 0.24, 1)', slidesToShow: 1, slidesToScroll: 1, adaptiveHeight: false, variableWidth: true, //centerMode: true, arrows: true, appendArrows : '#videos_block_e9d1c6a5204ece6d0034fbe7e14ce3a9 .case-arrows', responsive: [ { breakpoint: 1023, settings: { slidesToShow: 1, slidesToScroll: 1, //variableWidth: false, centerMode: false } } ] }); } $("head").append('<script src="https://fast.wistia.com/assets/external/E-v1.js" async />'); }); </script><div class="card-container card-dark bg-primaryBlue-100 text-white "><div id="card-container-f44a1252-8aa3-4b90-9226-2906b56e42a3" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Explore the Treasure Data difference</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-3 grid-cols-1"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Powered by AI and powering your AI</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Harness AI for 1:1 engagement at scale. Make it easy for marketers while providing a core data foundation for all your AI.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="https://www.treasuredata.com/product/artificial-intelligence/">Explore</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Unified batch and real-time customer profile</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Don’t create separate CDPs for batch and real-time data. Do it all from one holistic customer profile.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="https://www.treasuredata.com/product/real-time-cdp/">Explore</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Enterprise scale, best of breed</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">As the only pure-play CDP built for scale and interoperability, you’ll never need another CDP again.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="https://www.treasuredata.com/technology/">Explore</a></div></div></div></div></div><div class="card-container card-dark bg-primaryBlue-100 text-white "><div id="card-container-b3f04e82-92e1-42f6-806d-00956297e7b0" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Connect and activate insights everywhere with 400+ out-of-the-box integrations</h2><div class="grid gap-5 lg:grid-cols-4 sm:grid-cols-2 grid-cols-1"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex image-only content-center justify-center items-stretch no-hover"><div class="flex md:flex lg:flex max-h-icon-default "><figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Snowflake-logo_white.svg" alt="" class="wp-image-490528" style="width:180px"/></figure></div></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex image-only content-center justify-center items-stretch no-hover"><div class="flex md:flex lg:flex max-h-icon-default "><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Salesforce-logo_white.svg" alt="" class="wp-image-490536"/></figure></div></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex image-only content-center justify-center items-stretch no-hover"><div class="flex md:flex lg:flex max-h-icon-default "><figure class="wp-block-image size-full is-resized"><img decoding="async" 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src="https://www.treasuredata.com/wp-content/uploads/2024/06/62-partner-logo-Google_2015_logo-white.svg" alt="Google logo" class="wp-image-496976" style="width:140px"/></figure></div></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex image-only content-center justify-center items-stretch no-hover"><div class="flex md:flex lg:flex max-h-icon-default "><figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/06/7-partner-logo-Amazon_logo-white.svg" alt="Amazon logo" class="wp-image-496528" style="width:145px"/></figure></div></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex image-only content-center justify-center items-stretch no-hover"><div class="flex md:flex lg:flex max-h-icon-default "><figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/06/63-Databricks_white.svg" alt="Databricks logo" class="wp-image-496984" style="width:160px"/></figure></div></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex image-only content-center justify-center items-stretch no-hover"><div class="flex md:flex lg:flex max-h-icon-default "><figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/08/tealium-logo-white.svg" alt="Tealium logo" class="wp-image-511740" style="width:160px"/></figure></div></div></div><div class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical pb-0 md:pb-0 lg:pb-0 xl:pb-0"><a class="btn-primary mt-auto inline-block text-mobile-secondary-button lg:text-secondary-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="/data-integrations/">View all integrations</a></div></div></div></div><div class="wp-block-td-cta-banner"><div id="cta-banner-72d38c76-ab5f-4399-b7b2-88f9f42588e6" class="cta-block cta-banner--pill py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-white"><div class="container mx-auto"><div class="cta-banner-content block-container mx-auto md:py-[40px] lg:py-[80px] md:px-[100px] justify-between md:items-center lg:flex bg-colorGradient1 text-white p-6"><div class="cta-banner-text "><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex">Numbers don’t lie. Calculate the potential value of an enterprise CDP</h3></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-mobile-button lg:text-button w-fit btn-primary-clear outline text-white" href="https://www.treasuredata.com/cdp-value-calculator/">Get your analysis</a></div></div></div></div></div></div><div class="card-container card-light light-background"><div id="card-container-a484ef45-c1b1-4ff6-abd9-b9a1cb332e3e" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Connect all customer experiences. Give all teams access to high-quality CDP data, with just the right UI for them.</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-2 grid-cols-1"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/08/icon-platform-overview-1-Marketing-1.svg" alt="Marketing" class="wp-image-513068"/></figure></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Marketing</h3><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button py-[10px] lg:py-[15.5px] mt-auto" href="/solutions/cdp-for-marketing/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/08/icon-platform-overview-2-B2B-marketing.svg" alt="B2B marketing" class="wp-image-513077" style="width:auto;height:80px"/></figure></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">B2B marketing</h3><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button py-[10px] lg:py-[15.5px] mt-auto" href="https://www.treasuredata.com/solutions/cdp-for-sales/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2025/01/icon-platform-overview-3-Service.svg" alt="Service" class="wp-image-518651"/></figure></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Service</h3><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button py-[10px] lg:py-[15.5px] mt-auto" href="/solutions/cdp-for-service/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/08/icon-platform-overview-4-Data-science.svg" alt="Data science" class="wp-image-513093"/></figure></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Data science</h3><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button py-[10px] lg:py-[15.5px] mt-auto" href="/solutions/data-science ">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/08/icon-platform-overview-5-IT.svg" alt="IT" class="wp-image-513102"/></figure></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">IT</h3><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button py-[10px] lg:py-[15.5px] mt-auto" href="/solutions/it">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/08/icon-platform-overview-6-Finance.svg" alt="Fionance" class="wp-image-513110"/></figure></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Finance</h3><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button py-[10px] lg:py-[15.5px] mt-auto" href="https://www.treasuredata.com/industries/financial-services-insurance/">Learn more</a></div></div></div></div></div><div class="card-container card-dark bg-primaryBlue-100 text-white "><div id="card-container-29eeacbd-870b-4645-9508-1bdfb9abec17" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Key platform capabilities</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-2 grid-cols-1"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">AI and machine learning</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Predictive AI and LLM capabilities for business and technical users.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/artificial-intelligence/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Real time</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Real-time and batch data in one CDP – available nowhere else.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/real-time-cdp/">Learn more </a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Journey orchestration</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Cross-channel customer journey orchestration built into our CDP.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/customer-journey-orchestration/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Data collection</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Schemaless ingestion for both batch and streaming data.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/data-integration/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Data unification</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Own your identity graph and unify online and offline data.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/profile-management/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Segmentation</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Audience segmentation and analysis for millions of profiles.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/segmentation/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Activation</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Feed systems with unified customer data and recommendations.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/activate/">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Experimentation</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">A/B testing, customer journey optimization, and more.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/experimentation">Learn more</a></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] dark-card bg-cardGradient2 flex md:flex lg:flex has-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Insights</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Robust analytics on audience segments and campaign performance.</p><a class="btn-primary text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px] arrow-white mt-auto" href="/product/insights">Learn more</a></div></div></div></div></div><div class="card-container card-light light-background"><div id="card-container-120502c7-bd06-4175-825e-9bb4440f231d" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Not once, not twice: A 3x CDP Leader</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-2 grid-cols-1"><a href="https://www.treasuredata.com/gartner-mq/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-4"><figure class="wp-block-image size-full"><img decoding="async" width="340" height="340" src="https://www.treasuredata.com/wp-content/uploads/2024/07/2024-gartner-magic-quadrant-card.jpg" alt="" class="wp-image-499217" srcset="https://www.treasuredata.com/wp-content/uploads/2024/07/2024-gartner-magic-quadrant-card.jpg 340w, https://www.treasuredata.com/wp-content/uploads/2024/07/2024-gartner-magic-quadrant-card-300x300.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/07/2024-gartner-magic-quadrant-card-150x150.jpg 150w, https://www.treasuredata.com/wp-content/uploads/2024/07/2024-gartner-magic-quadrant-card-100x100.jpg 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure></div><div class="card-content flex-1 col-span-8"><span class="eyebrow Standard block text-md font-display font-semibold mb-4 md:mb-[15px] uppercase flex md:flex lg:flex">A LEADER</span><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex">2024 Gartner® Magic Quadrant™ for Customer Data Platforms</h3></div></a> <a href="https://www.treasuredata.com/forrester-wave-cdp/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-4"><figure class="wp-block-image size-full"><img decoding="async" width="340" height="339" src="https://www.treasuredata.com/wp-content/uploads/2025/01/forrester-cdp-wave-ci.jpg" alt="A Leader – The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024" class="wp-image-518408" srcset="https://www.treasuredata.com/wp-content/uploads/2025/01/forrester-cdp-wave-ci.jpg 340w, https://www.treasuredata.com/wp-content/uploads/2025/01/forrester-cdp-wave-ci-300x300.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2025/01/forrester-cdp-wave-ci-150x150.jpg 150w, https://www.treasuredata.com/wp-content/uploads/2025/01/forrester-cdp-wave-ci-100x100.jpg 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure></div><div class="card-content flex-1 col-span-8"><span class="eyebrow Standard block text-md font-display font-semibold mb-4 md:mb-[15px] uppercase flex md:flex lg:flex">A LEADER</span><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex">The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024</h3></div></a> <a href="https://www.treasuredata.com/press-releases/idc-marketscape-2024/" class="card-horizontal card-outer image-left flex gap-9 rounded-[20px] py-[40px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex has-hover"><div class="card-image shrink basis-1/2 col-span-4"><figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="340" height="339" src="https://www.treasuredata.com/wp-content/uploads/2025/01/IDC-MarketScape-ci.jpg" alt="A Leader: IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025" class="wp-image-518415" srcset="https://www.treasuredata.com/wp-content/uploads/2025/01/IDC-MarketScape-ci.jpg 340w, https://www.treasuredata.com/wp-content/uploads/2025/01/IDC-MarketScape-ci-300x300.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2025/01/IDC-MarketScape-ci-150x150.jpg 150w, https://www.treasuredata.com/wp-content/uploads/2025/01/IDC-MarketScape-ci-100x100.jpg 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure></div><div class="card-content flex-1 col-span-8"><span class="eyebrow Standard block text-md font-display font-semibold mb-4 md:mb-[15px] uppercase flex md:flex lg:flex">A LEADER</span><h3 class="card-title text-mobile-xl lg:text-l font-display font-normal mb-[30px] leading-[145%] Standard flex md:flex lg:flex">IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025</h3></div></a></div></div></div></div><div class="w-full bg-white"> <div class="cta-block-full bg-blueLightBlueHorizontal py-sm-vertical md:py-md-vertical 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