CINXE.COM
Increase Customer Lifetime Value with a CDP - Treasure Data
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Use Treasure Data CDP to unify your customer data and orchestrate personalized engagement among your customer base." /> <meta name="robots" content="max-image-preview:large" /> <link rel="canonical" href="https://www.treasuredata.com/solutions/use-cases/customer-ltv/" /> <meta name="generator" content="All in One SEO Pro (AIOSEO) 4.7.5" /> <meta property="og:locale" content="en_US" /> <meta property="og:site_name" content="Treasure Data -" /> <meta property="og:type" content="article" /> <meta property="og:title" content="How Treasure Data CDP Improves Customer Lifetime Value" /> <meta property="og:description" content="Want to increase revenue per customer? 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class="menu-link sub-menu-link">Entertainment & Media</a></li> <li id="nav-menu-item-511676" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/financial-services#posts-wrapper" class="menu-link sub-menu-link">Financial Services</a></li> <li id="nav-menu-item-511677" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/healthcare#posts-wrapper" class="menu-link sub-menu-link">Healthcare</a></li> <li id="nav-menu-item-511678" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/retail#posts-wrapper" class="menu-link sub-menu-link">Retail</a></li> <li id="nav-menu-item-511679" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/technology#posts-wrapper" class="menu-link sub-menu-link">Technology</a></li> </ul></div> </li> <li id="nav-menu-item-511698" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/blog/customer-story-sci-year-one-use-cases/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-sci.jpg" alt="SCI’s First Year with a CDP"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/blog/customer-story-sci-year-one-use-cases/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">SCI’s First Year with a CDP</span></a></div></li> <li id="nav-menu-item-511699" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/customers/subaru"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-subaru.jpg" alt="Subaru Drives Bigger Profits"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/customers/subaru"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">Subaru Drives Bigger Profits</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514030" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Resources</a> <div 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max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/09/mmct-forrester-wave-cdps-2024.jpg" alt="The Forrester Wave™️: Customer Data Platforms For B2C, Q3 2024"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/forrester-wave-cdp/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">The Forrester Wave™️: Customer Data Platforms For B2C, Q3 2024</span></a></div></li> <li id="nav-menu-item-495251" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/your-complimentary-rfp-template/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/06/CDP-RFP-Template@2x.jpg" alt="CDP RFP Template"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/your-complimentary-rfp-template/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">CDP RFP Template</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514031" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Company</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li id="nav-menu-item-480439" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link sub-menu-link">Treasure Data</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-even sub-sub-menu menu-depth-2"> <li id="nav-menu-item-495856" class="sub-menu-item sub-sub-menu-item menu-item-even 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Now use our customer data platform (CDP) to turn them into loyalists. Orchestrate personalized experiences that keep audiences engaged, and coming back for more.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/cdp-value-calculator/">Calculate CDP value</a></div></div></div><div class="hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1246" height="1317" src="https://www.treasuredata.com/wp-content/uploads/2024/07/customer-ltv-hero-image.png" alt="Turn data into dollars with a CDP to increase customer lifetime Value (LTV)" class="wp-image-499973" srcset="https://www.treasuredata.com/wp-content/uploads/2024/07/customer-ltv-hero-image.png 1246w, https://www.treasuredata.com/wp-content/uploads/2024/07/customer-ltv-hero-image-284x300.png 284w, https://www.treasuredata.com/wp-content/uploads/2024/07/customer-ltv-hero-image-969x1024.png 969w, https://www.treasuredata.com/wp-content/uploads/2024/07/customer-ltv-hero-image-600x634.png 600w" sizes="(max-width: 1246px) 100vw, 1246px" /></figure> </div></div></div></div><div id="sub_nav_block_19854b8cd1ef9543238c53135dc0d8dd" class="sub_nav_container relative flex flex-1 py-[33px] text-white case_study_dark bg-colorGradient1"> <div class="container mx-auto"> <div class="sub_nav_slider flex flex-row overflow-scroll"> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#cta-banner-a5a1cde9-9d53-4fa6-b0d0-3d3555af94ab" target=""> Value calculator </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#tabbed-content-539c0863-25c3-475f-ad50-a2afe5805cb7" target=""> Use cases </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#cta-banner-7cfe6926-9cf1-4c03-ac8b-b43b074015bd" target=""> Resources </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#case_study_block_8d9066090004358c798497c201736750" target=""> Case studies </a> <div class='hidden absolute subnav-scroll-right-wrapper scroll-dark scroll-gradient'> <button class='scroll-right-arrow'></button> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const detectScroll = ()=>{ console.log("Detecting Subnav scroll"); $('.subnav-scroll-right-wrapper').each((index, elem)=>{ let tabLinks = $(elem).parent('.sub_nav_slider').eq(0); console.log("Elems", elem, tabLinks); if(tabLinks.length > 0){ let scrollWidth = $(tabLinks).get()[0].scrollWidth; let innerWidth = $(tabLinks).innerWidth(); let difference = scrollWidth - innerWidth; let tabCount = $(tabLinks).children().length; if(difference > 0) { $(elem).css('display', 'flex'); $(elem).css('left', $(tabLinks).position().left + innerWidth - $(elem).innerWidth()); $(elem).off('click'); $(elem).on("click", ()=>{ let scrollLeft = $(tabLinks).scrollLeft(); let scrollTo = scrollLeft + innerWidth; console.log("Scroll Right Button Clicked", scrollLeft); if(scrollLeft + 5 > difference){ //Add 5 for buffer and then loop around. scrollTo = 0; } $(tabLinks.scrollLeft(scrollTo)); }); } else { $(elem).css("display", "none"); } } }); } detectScroll(); window.addEventListener('resize', function(event){ detectScroll(); }); }); </script><div class="card-container card-dark bg-primaryBlue-100 text-white "><div id="card-container-fd30e5ad-fe4a-4b5e-9c83-c6df32e6879d" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Real results from Treasure Data customers</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-3 grid-cols-1"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[40px] px-[30px] dark-card bg-cardGradient2 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-medium leading-card-header text-mobile-4xl lg:text-4xl font-display mb-3 numeric flex md:flex lg:flex">7%</h3><p class="card-description font-display leading-[1.5] font-medium md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">decrease in one-time buyers</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[40px] px-[30px] dark-card bg-cardGradient2 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-medium leading-card-header text-mobile-4xl lg:text-4xl font-display mb-3 numeric flex md:flex lg:flex">4x</h3><p class="card-description font-display leading-[1.5] font-medium md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">higher conversions via email</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[40px] px-[30px] dark-card bg-cardGradient2 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-medium leading-card-header text-mobile-4xl lg:text-4xl font-display mb-3 numeric flex md:flex lg:flex">60%</h3><p class="card-description font-display leading-[1.5] font-medium md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">increased average order value (AOV)</p></div></div></div></div></div><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">It’s important for us to understand why our customers choose Subaru so that we can continue to meet and exceed their expectations. Treasure Data makes that understanding possible for us.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/subaru_logo-1.svg" alt="Subaru Logo" class="wp-image-491232"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Ito Takashi</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Manager, Digital Innovation</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Subaru</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://www.treasuredata.com/customers/subaru">Read case study</a></div></div></div></div></div></div><div class="wp-block-td-cta-banner"><div id="cta-banner-a5a1cde9-9d53-4fa6-b0d0-3d3555af94ab" class="cta-block cta-banner--pill py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-white"><div class="container mx-auto"><div class="cta-banner-content block-container mx-auto md:py-[40px] lg:py-[80px] md:px-[100px] justify-between md:items-center lg:flex bg-colorGradient1 text-white p-6"><div class="cta-banner-text "><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex">Try our customer LTV calculator</h3></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-mobile-button lg:text-button w-fit btn-primary-clear outline text-white" href="https://www.treasuredata.com/cdp-value-calculator/">Get your analysis</a></div></div></div></div></div></div><div class="wp-block-td-tabbed-content tdkb-alert"><div class="tab-light py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><a name="tabbed-content-539c0863-25c3-475f-ad50-a2afe5805cb7"></a><div class="container mx-auto"><div class="td-alert-heading flex-1 mb-[18px] md:mb-16 block md:block lg:block"><h2 class="font-header text-[30px] md:text-5xl">Top ways Treasure Data CDP increases customer lifetime value</h2></div><div class="tab-wrapper font-display text-primaryBlue-100 tab-wrapper-horizontal flex-col tab-light"><div class="link-container flex border-solid border-b md:border-b-0 md:border-r md:flex-1 flex-row"><ul class="tab-links flex flex-1 font-display text-l x-border-solid x-border-b overflow-scroll md:overflow-auto overflow-scroll flex-row border-b "><li data-push-state-id="high-propensity-buyers" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">High-propensity buyers</h3></li><li data-push-state-id="media-suppression" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">Media suppression</h3></li><li data-push-state-id="next-best-product" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">Next best product</h3></li><li data-push-state-id="vip-customers" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">VIP customers</h3></li><li data-push-state-id="retargeting" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">Retargeting</h3></li></ul><div class="flex hidden scroll-left-wrapper scroll-light"><button class="scroll-left-arrow"></button></div><div class="flex hidden scroll-right-wrapper scroll-light"><button class="scroll-right-arrow"></button></div></div><div class="tab-container html-content w-full md:pt-[60px] md:px-28 md:flex-3"><div class="wp-block-td-tabbed-wrapper tab-block"><div id="high-propensity-buyers" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col hidden md:hidden lg:hidden"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”stacked”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Identify customers with the highest propensity to purchase more and increase LTV”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”<p>Predictive modeling is a powerful tool that lets you leverage customer data and machine learning to anticipate your customers’ needs.</p><p><b>How Treasure Data CDP helps:</b></p><ul><li>Built-in machine learning models provide predictive scoring that determine a customer’s propensity to buy again</li><li>Create audience segments based on propensity to purchase more</li><li>Increase customer LTV with targeted marketing to high-value audiences</li></ul><p><b>Real results:</b> <a href=\”/customers/subaru/\”>Subaru</a> dealership close rates grew 71% after using a scoring model built inside Treasure Data CDP to determine which customers had a higher propensity to buy. These insights would be sent weekly to dealers, which could target the right customers and close more deals.</p>”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Identify customers with the highest propensity to purchase more and increase LTV</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block"><p>Predictive modeling is a powerful tool that lets you leverage customer data and machine learning to anticipate your customers’ needs.</p><p><b>How Treasure Data CDP helps:</b></p><ul><li>Built-in machine learning models provide predictive scoring that determine a customer’s propensity to buy again</li><li>Create audience segments based on propensity to purchase more</li><li>Increase customer LTV with targeted marketing to high-value audiences</li></ul><p><b>Real results:</b> <a href="/customers/subaru/">Subaru</a> dealership close rates grew 71% after using a scoring model built inside Treasure Data CDP to determine which customers had a higher propensity to buy. These insights would be sent weekly to dealers, which could target the right customers and close more deals.</p></span></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div> <div class="wp-block-td-tabbed-wrapper tab-block"><div id="media-suppression" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col flex md:flex lg:flex"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Improve ROAS by suppressing recently converted customers from receiving irrelevant messaging”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”<p>Improve your customer experience and return on ad spend (ROAS). Identify customers that just transacted with your brand and remove them from marketing campaigns until they are ready for a repurchase journey.</p><p><b>How Treasure Data CDP helps:</b></p><ul><li>Use Treasure Data’s flexible integration framework to bring in all customer conversion data (online and offline)</li><li>Build a segment using conversion data to identity recently converted customers and precisely define your suppression audience</li><li>Remove identified converters from marketing campaigns and reduce spend on redundant messaging</li></ul><p><b>Real results:</b> <a href=\”https://www.treasuredata.com/customers/maruti-suzuki/\”>Maruti Suzuki</a> saved 30% on advertising costs with CDP-enabled suppression.</p>”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:”View playbook”,”ctaUrl”:”https://docs.treasuredata.com/articles/#!pd/media-suppression-playbook”,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:true,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Improve ROAS by suppressing recently converted customers from receiving irrelevant messaging</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block"><p>Improve your customer experience and return on ad spend (ROAS). Identify customers that just transacted with your brand and remove them from marketing campaigns until they are ready for a repurchase journey.</p><p><b>How Treasure Data CDP helps:</b></p><ul><li>Use Treasure Data’s flexible integration framework to bring in all customer conversion data (online and offline)</li><li>Build a segment using conversion data to identity recently converted customers and precisely define your suppression audience</li><li>Remove identified converters from marketing campaigns and reduce spend on redundant messaging</li></ul><p><b>Real results:</b> <a href="https://www.treasuredata.com/customers/maruti-suzuki/">Maruti Suzuki</a> saved 30% on advertising costs with CDP-enabled suppression.</p></span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button" href="https://docs.treasuredata.com/articles/#!pd/media-suppression-playbook" target="_blank" rel="noreferrer noopener">View playbook</a></div></div></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div> <div class="wp-block-td-tabbed-wrapper tab-block"><div id="next-best-product" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col hidden md:hidden lg:hidden"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”stacked”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Identify and promote next best product to drive upsell and cross-sell conversions”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”<p>Increase LTV, engagement, and satisfaction with your brand. Identify product recommendations for returning buyers to increase customer spend.</p><p><b>How Treasure Data CDP helps:</b></p><ul><li>Bring in online and offline customer purchase and interaction data using our flexible integration framework</li><li>Identify each customer’s highest likelihood product purchase(s) using our next best product model </li><li>Personalize experiences with the right products for the right customers</li></ul>”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:true,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Identify and promote next best product to drive upsell and cross-sell conversions</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block"><p>Increase LTV, engagement, and satisfaction with your brand. Identify product recommendations for returning buyers to increase customer spend.</p><p><b>How Treasure Data CDP helps:</b></p><ul><li>Bring in online and offline customer purchase and interaction data using our flexible integration framework</li><li>Identify each customer’s highest likelihood product purchase(s) using our next best product model </li><li>Personalize experiences with the right products for the right customers</li></ul></span></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div> <div class="wp-block-td-tabbed-wrapper tab-block"><div id="vip-customers" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col hidden md:hidden lg:hidden"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”stacked”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Leverage existing VIP customer behaviors and attributes to acquire new, quality VIPs”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”<p>Increase revenue per customer by ensuring marketing resources are spent on the right audience.</p><p><b>How Treasure Data CDP helps:</b></p> <ul><li>Surface behaviors and attributes of VIP customers</li><li>Identify customers likely to become VIP using predictive scoring</li> <li>Improve targeted ad campaigns to your next high-value customers</li></ul><p><b>Real results:</b> The retailer <a href=\”https://www.treasuredata.com/customers/parco/\”>PARCO</a> improved repeat visit rates by 8% with insights based on unified survey, LTV and purchase data.</p>”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:true,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Leverage existing VIP customer behaviors and attributes to acquire new, quality VIPs</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block"><p>Increase revenue per customer by ensuring marketing resources are spent on the right audience.</p><p><b>How Treasure Data CDP helps:</b></p> <ul><li>Surface behaviors and attributes of VIP customers</li><li>Identify customers likely to become VIP using predictive scoring</li> <li>Improve targeted ad campaigns to your next high-value customers</li></ul><p><b>Real results:</b> The retailer <a href="https://www.treasuredata.com/customers/parco/">PARCO</a> improved repeat visit rates by 8% with insights based on unified survey, LTV and purchase data.</p></span></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div> <div class="wp-block-td-tabbed-wrapper tab-block"><div id="retargeting" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col hidden md:hidden lg:hidden"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”stacked”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Identify lapsed or lapsing visitors and re-target with appropriate message”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”<p>Many companies prioritize engaging with customers who have lapsed or are likely to lapse, as the pre-existing relationship offers easier conversion opportunities compared to acquiring new customers.</p><p><b>How Treasure Data CDP helps:</b></p><ul><li>Identify common attributes, demographics, and behaviors among lapsed customers</li><li>Use predictive scoring in Treasure Data CDP to create a segment of likely to lapse or lapsed customers</li><li>Activate campaigns to your preferred channel with a next best action (e.g., win-back incentive) to increase customer LTV</li></ul>”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:true,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Identify lapsed or lapsing visitors and re-target with appropriate message</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block"><p>Many companies prioritize engaging with customers who have lapsed or are likely to lapse, as the pre-existing relationship offers easier conversion opportunities compared to acquiring new customers.</p><p><b>How Treasure Data CDP helps:</b></p><ul><li>Identify common attributes, demographics, and behaviors among lapsed customers</li><li>Use predictive scoring in Treasure Data CDP to create a segment of likely to lapse or lapsed customers</li><li>Activate campaigns to your preferred channel with a next best action (e.g., win-back incentive) to increase customer LTV</li></ul></span></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div></div></div></div></div></div><div class="wp-block-td-cta-banner"><div id="cta-banner-7cfe6926-9cf1-4c03-ac8b-b43b074015bd" class="cta-block cta-banner--rect py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto"><div class="cta-banner-content block-container mx-auto flex flex-col lg:flex-row items-start md:items-center bg-colorGradient1 text-white rounded-[20px]"><div class="xrounded-[20px] cta-img flex md:flex lg:flex"> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="506" src="https://www.treasuredata.com/wp-content/uploads/2024/07/cdp-use-case-asset-1.jpg" alt="30+ CDP use cases to increase customer lifetime value" class="wp-image-500018" srcset="https://www.treasuredata.com/wp-content/uploads/2024/07/cdp-use-case-asset-1.jpg 680w, https://www.treasuredata.com/wp-content/uploads/2024/07/cdp-use-case-asset-1-300x223.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/07/cdp-use-case-asset-1-600x446.jpg 600w" sizes="(max-width: 680px) 100vw, 680px" /></figure> </div><div class="cta-right-column flex-col justify-center md:flex-1"><div class="cta-banner-text mb-8 lg:mb-0 md:flex-1"><h4 class="text-eyebrow relative title font-display font-semibold leading-eyebrow text-accentTurquoise-100 flex md:flex lg:flex">Cheatsheet</h4><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex">30+ CDP use cases to increase customer lifetime value</h3><span class="text-subheading relative title font-display text-l mb-10 leading-[1.5] flex md:flex lg:flex"></span></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-header w-fit mx-auto text-mobile-button lg:text-button btn-primary-clear outline text-white" href="https://www.treasuredata.com/cdp-use-case-guide/" target="_blank" rel="noopener">Get the guide</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary mt-[15px] text-center sm:text-left sm:mt-0 sm:ml-6 arrow-white button text-mobile-secondary-button lg:text-secondary-button" href="https://www.treasuredata.com/resources/" target="_blank" rel="noopener">View all resources</a></div></div></div></div></div></div></div><div class=" bg-white"> <div id="case_study_block_a540ea627f6ac8751afab7a955d7ee6f" class="case_studies_container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical "> <div class="case_studies-content-wrapper"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center justify-between py-4 border-b border-solid"> <h2 class="font-header text-mobile-5xl lg:text-5xl leading-[1.2] md:leading-[1.25] mb-[20px] sm:mb-0 ">Treasure Data success stories to increase revenue per customer</h2> <a href="https://www.treasuredata.com/customers/" class="leading-snug font-display font-medium text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="case_study_slider" data-slider-speed=250> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] solo mx-auto bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-498130 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev-case-study-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev-case-study-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev-case-study-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/06/abinbev-case-study-600x338.jpg 600w" alt="AB InBev" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>The world’s top brewer unifies 90 million unique customer profiles</h3> <a href="https://www.treasuredata.com/customers/ab-inbev/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> </div> </div> <a href="https://www.treasuredata.com/customers/ab-inbev/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex lg:hidden text-white 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$('#case_study_block_a540ea627f6ac8751afab7a955d7ee6f .case_study_slider').slick({ dots: false, infinite: false, fade: false, autoplay: false, speed: sliderSpeed, //cssEase: 'linear', cssEase: 'cubic-bezier(0.76, 0, 0.24, 1)', slidesToShow: 1, slidesToScroll: 1, //centerMode: true, adaptiveHeight: false, variableWidth: true, arrows: true, appendArrows : '#case_study_block_a540ea627f6ac8751afab7a955d7ee6f .case-arrows', responsive: [ { breakpoint: 480, settings: { slidesToShow: 1, slidesToScroll: 1, //variableWidth: false, centerMode: false } } ] }); } }); </script><div class="w-full bg-white"> <div class="cta-block-full bg-blueLightBlueHorizontal py-sm-vertical md:py-md-vertical lg:py-lg-vertical-cta lg:px-lg-horizontal xl:px-xl-horizontal text-white"> <div class="cta-block-full-inner container mx-auto grid grid-cols-12"> <div class="cta-block-full-content grid grid-cols-12 col-span-12"> <div class="cta-row lg:col-span-9 xl:col-span-6 xxl:col-span-7 col-span-12"> <h2 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uri; } var currentHostname = get_top_domain(); var extractedHostname = document.referrer.match(/^https?\:\/\/([^\/?#]+)(?:[\/?#]|$)/i); if (extractedHostname) { var referrerHostnameL = extractedHostname && extractedHostname[1]; var referrerHostname = referrerHostnameL.replace(/^(?:https?:\/\/)?(?:[^\/]+\.)?([^.\/]+\.[^.\/]+).*$/, "$1"); if (referrerHostname != currentHostname) { //if (extractedHostname[1] != currentHostname) {---this is commented for dev server, uncomment and comment next line for live env setCookie('fullreferrer', extractedHostname[0], 0); setCookie('referrer', extractedHostname[1], 0); } } if (typeof getCookie('fullreferrer') === 'undefined') setCookie('fullreferrer', 'N/A', 0); if (typeof getCookie('referrer') === 'undefined') setCookie('referrer', 'N/A', 0); function addScript(attribute, text, callback) { var s = document.createElement('script'); for (var attr in attribute) { s.setAttribute(attr, attribute[attr] ? attribute[attr] : null) } s.innerHTML = text; 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"{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Content__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Content__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Campaign__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Campaign__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Medium__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Medium__c}" } ], "recent": [ { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Medium__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Medium__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Source__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Source__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Campaign__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Campaign__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Term__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Term__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Content__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Content__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Adgroup__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Adgroup__c}" }, { "when": getCookie('fullreferrer'), "matches": "(.+)", "set": "ARM_Last_Referrer" }, { "when": "{current.querystring}", "matches": "(.+)", "set": "ARM_Last_Full_Querystring" }, { "when": "{current._parts.hostname}", "matches": "^(?!www\\.)(.+)", "set": "ARM_Last_Shortened_Hostname" }, { "when": "{current.registeredDomain}", "matches": "(.+)", "set": "ARM_Last_Shortened_Hostname" }, { "when": getCookie('referrer'), "matches": "(.+)", "set": "ARM_Last_Referrer_Domain" }, { "when": "{referrer.href}", "matches": "(.+)", "set": "ARM_IPG_Copy_Last_Referrer" } ] }, "session": { "duration": { "recent": 60, "rolling": 60, "initial": 60 } }, "nameMappings": { "ARM_First_Facebook_Title": "firstFacebookTitle__c", "@zones": [{ "@zoneType": "munchkinId", "@zoneValue": "714-XIJ-402", "@zoneComment": "ISG", "RC_First_Source__c": "First_UTM_Source__c", "RC_First_Medium__c": "First_UTM_Medium__c", "RC_First_Content__c": "First_UTM_Content__c", "RC_First_Campaign__c": "First_UTM_Campaign__c", "RC_First_Term__c": "First_UTM_Term__c", "RC_Acquisition_Source__c": "Initial_UTM_Source__c", "RC_Acquisition_Medium__c": "Initial_UTM_Medium__c", "RC_Acquisition_Content__c": "utmcontent", "RC_Acquisition_Campaign__c": "Initial_UTM_Campaign__c", "RC_Acquisition_Term__c": "utmterm", "RC_Recent_Source__c": "Most_Recent_UTM_Source__c", "RC_Recent_Medium__c": "Most_Recent_UTM_Medium__c", "RC_Recent_Content__c": "mostRecentUTMContent", "RC_Recent_Campaign__c": "Most_Recent_UTM_Campaign__c", "RC_Recent_Term__c": "mostRecentUTMTerm", "ARM_First_Referrer": "referrer", "ARM_Last_Referrer": "mostRecentReferrer", "RC_Acquisition_Channel__c": "storeRecentUTMCampaign", "RC_Recent_Channel__c": "storeRecentUTMMedium" }, { "@zoneType": "munchkinId", "@zoneValue": "312-SAX-488", "@zoneComment": "IPG", "RC_Recent_Source__c": "arm_mostrecentleadsource", "RC_Recent_Medium__c": "arm_mostrecentsourcemedium", "RC_Recent_Content__c": "arm_mostrecentsourcecontent", "RC_Recent_Campaign__c": "arm_mostrecentsourcecampaign", "RC_Recent_Term__c": "arm_mostrecentsourceterm", "ARM_Last_Shortened_Hostname": "LeadSource", "ARM_Last_Referrer": "mostRecentWebReferrer", "ARM_Last_Referrer_Domain": "mostRecentReferrerDomain" } ] } }; addScript({ type: 'application/json', id: 'CP_TouchHistoryOptions' }, JSON.stringify(insertHTML), function() {}); addScript({ src: '//du4pg90j806ok.cloudfront.net/js/touch-history/dist/conversionpath-0.4.3.min.js?0070', type: 'text/javascript' }, '', function() { var cpInitial = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_initial'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpInitial.ARM_First_Entry_Page_URL) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_URL"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Title) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Title"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Description) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Description"]; } if (typeof(cpInitial.ARM_First_Facebook_Title) !== 'undefined') { cpInitial.ARM_First_Facebook_Title = cpInitial.ARM_First_Facebook_Title.substring(0, 50); } if (typeof(cpInitial.ARM_First_Referrer) !== 'undefined') { cpInitial.ARM_First_Referrer = cpInitial.ARM_First_Referrer.substring(0, 50); } if (typeof(cpInitial.RC_First_Campaign__c) !== 'undefined') { cpInitial.RC_First_Campaign__c = cpInitial.RC_First_Campaign__c.substring(0, 100); } if (typeof(cpInitial.RC_First_Adgroup__c) !== 'undefined') { cpInitial.RC_First_Adgroup__c = cpInitial.RC_First_Adgroup__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Channel__c) !== 'undefined') { cpInitial.RC_First_Channel__c = cpInitial.RC_First_Channel__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Content__c) !== 'undefined') { cpInitial.RC_First_Content__c = cpInitial.RC_First_Content__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Term__c) !== 'undefined') { cpInitial.RC_First_Term__c = cpInitial.RC_First_Term__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Source__c) !== 'undefined') { cpInitial.RC_First_Source__c = cpInitial.RC_First_Source__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Medium__c) !== 'undefined') { cpInitial.RC_First_Medium__c = cpInitial.RC_First_Medium__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +60 days var cookieName = 'cpTouchHist_initial'; var cookieValue = encodeURIComponent(JSON.stringify(cpInitial)); var myDate = '60'; var d = new Date(); d.setTime(d.getTime() + (60 * 24 * 60 * 60 * 1000)); var expires = "expires=" + d.toUTCString(); var domainName = "." + jQuery('#domainName').val(); document.cookie = cookieName + "=" + cookieValue + ";" + expires + ";domain=" + domainName + ";path=/"; var cpRecent = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_recent'))); //Check if each JSON node exists. If it does, change values within if as prescribed if (typeof(cpRecent.RC_Recent_Medium__c) !== 'undefined') { cpRecent.RC_Recent_Medium__c = cpRecent.RC_Recent_Medium__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source__c) !== 'undefined') { cpRecent.RC_Recent_Source__c = cpRecent.RC_Recent_Source__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source_Detail__c) !== 'undefined') { delete cpRecent["RC_Recent_Source_Detail__c"]; } if (typeof(cpRecent.RC_Recent_Campaign__c) !== 'undefined') { cpRecent.RC_Recent_Campaign__c = cpRecent.RC_Recent_Campaign__c.substring(0, 100); } if (typeof(cpRecent.RC_Recent_Term__c) !== 'undefined') { cpRecent.RC_Recent_Term__c = cpRecent.RC_Recent_Term__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Content__c) !== 'undefined') { cpRecent.RC_Recent_Content__c = cpRecent.RC_Recent_Content__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Adgroup__c) !== 'undefined') { cpRecent.RC_Recent_Adgroup__c = cpRecent.RC_Recent_Adgroup__c.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Entry_Page_URL) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_URL"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Title) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Title"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Description) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Description"]; } if (typeof(cpRecent.ARM_Last_Referrer) !== 'undefined') { cpRecent.ARM_Last_Referrer = cpRecent.ARM_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Full_Querystring) !== 'undefined') { delete cpRecent["ARM_Last_Full_Querystring"]; } if (typeof(cpRecent.ARM_Last_Shortened_Hostname) !== 'undefined') { cpRecent.ARM_Last_Shortened_Hostname = cpRecent.ARM_Last_Shortened_Hostname.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Referrer_Domain) !== 'undefined') { cpRecent.ARM_Last_Referrer_Domain = cpRecent.ARM_Last_Referrer_Domain.substring(0, 50); } if (typeof(cpRecent.ARM_IPG_Copy_Last_Referrer) !== 'undefined') { cpRecent.ARM_IPG_Copy_Last_Referrer = cpRecent.ARM_IPG_Copy_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Channel__c) !== 'undefined') { cpRecent.RC_Recent_Channel__c = cpRecent.RC_Recent_Channel__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +1 day //setCookie('cpTouchHist_recent', encodeURIComponent(JSON.stringify(cpRecent)), 60); var cookieName_second = 'cpTouchHist_recent'; // var cookieValue_second = encodeURIComponent(JSON.stringify(cpRecent)); var cookieValue_second = JSON.stringify(cpRecent); console.log('cpTouchHist_recent:' + cookieValue_second); var myDate_second = '60'; var myDate_second = '1'; var d_second = new Date(); d_second.setTime(d_second.getTime() + (myDate_second * 24 * 60 * 60 * 1000)); var expires_second = "expires=" + d_second.toUTCString(); var domainName_second = "." + jQuery('#domainName').val(); document.cookie = cookieName_second + "=" + decodeURI(cookieValue_second) + ";" + expires_second + ";domain=" + domainName_second + ";path=/"; //Control values of cpTouchHist_rolling var cpRolling = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_rolling'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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