CINXE.COM

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</ul></div></div> </div> </div> <script> jQuery(document).ready(function($) { if ($('#header').hasClass('has-masthead')) { var paddingTop = parseInt($('.hero-content').css('padding-top').replace('px', '')); $('.hero-content').css('padding-top', paddingTop + 46 + 'px'); } }); </script> </header> <div id="container" class=""> <main id="content" role="main">  <div id="case-study-hero" class="bg-heroGradient-sm sm:bg-heroGradient pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical pt-sm-vertical-hero-top md:pt-md-vertical-hero-top lg:pt-lg-vertical-hero-top xl:pt-xl-vertical-hero-top relative"> <div class="bg-gray-100 w-full h-full absolute top-0 left-0 -z-[1]"></div> <div class="container mx-auto"> <div class="case-study-hero-content grid grid-cols-12 gap-6"> <div class="col-span-12 md:col-span-7 flex flex-col justify-center"> <h1 class="text-mobile-6xl md:text-6xl text-white font-header mt-[15px] mb-[45px] leading-[100%] md:leading-h1">Subaru Proves Knowing Customers Drives Bigger Profits</h1> <span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 text-white"></span> <div class="cta-row block sm:flex flex-row items-center">  <a href="https://get.treasuredata.com/rs/714-XIJ-402/images/case-study-subaru.pdf" target="_blank" class="cta-block-link btn-primary text-white w-fit mx-auto sm:mx-0 inline-block !mr-[15px]">Read the story</a>  </div> </div> <div class="col-span-12 md:col-span-5 flex flex-col justify-center"> <img src="https://www.treasuredata.com/wp-content/uploads/2018/04/hero-image.png" alt="Hero Image" class="w-full rounded-[20px]"> </div> </div> </div> </div> <div id="customer-points" class="bg-gray-100 py-[60px]"> <div class="container mx-auto md:flex justify-between md:space-x-4"> <div class="info-col w-215 mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Customer</h5> <img class="max-w-[215px]" src="https://www.treasuredata.com/wp-content/uploads/2018/04/Subaru_logo.svg" alt="Customer Logo" /> </div> <div class="info-col mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Customer since</h5> <span class="info-text">2018</span> </div> <div class="info-col mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Region</h5> <span class="info-text">APAC</span> </div> <div class="info-col mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Industry</h5> <span class="info-text">Automotive</span> </div> <div class="info-col mb-[30px] md:mb-0"> <h5 class="text-blue-100 text-md font-bold mb-[15px]">Key use cases</h5> <span class="info-text leading-[200%]"><p>Identify propensity to buy</p> <p>Enhanced customer lists</p> <p>Personalized marketing</p> <p>Loyalty and retention</p> </span> </div> </div> </div> <div class="post-container container mx-auto !pt-[80px] grid grid-cols-12 gap-6"> <div class="entry-content col-span-12 lg:col-span-9" itemprop="mainEntityOfPage">  <div id="stat-props" class="md:grid lg:grid-cols-3 grid-cols-2 gap-6 mb-[80px]"> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> $26M </div> <div class="supporting-text text-blue-100 leading-[140%]"> earned from a single cash-back campaign </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 13% </div> <div class="supporting-text text-blue-100 leading-[140%]"> increase in conversion rates </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 250% </div> <div class="supporting-text text-blue-100 leading-[140%]"> increase in conversion rate for A-grade customer segments </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 38% </div> <div class="supporting-text text-blue-100 leading-[140%]"> reduction in cost per acquisition </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> $1M </div> <div class="supporting-text text-blue-100 leading-[140%]"> increased revenue per 1% increase in conversion rate </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 14% </div> <div class="supporting-text text-blue-100 leading-[140%]"> increase in closing rate </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 350% </div> <div class="supporting-text text-blue-100 leading-[140%]"> increase in click-through rate </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 12% </div> <div class="supporting-text text-blue-100 leading-[140%]"> reduction in cost per click </div> </div> <div class="col-span-1 py-[40px] px-[30px] rounded-[20px] md:mb-0 mb-[30px]" style="border: 1px solid #3A61FF"> <div class="numeric-value text-mobile-5xl lg:text-4xl xl:text-5xl font-medium mb-[10px]"> 80% </div> <div class="supporting-text text-blue-100 leading-[140%]"> faster time-to-value than usual </div> </div> </div> <meta itemprop="description" content="Omnichannel marketing, predictive modeling, and audience segmentation were the start. Now data is driving customer loyalty and product design at Subaru."> <div class="post-wrapper"> <div class="post-body"> <h5>Executive summary</h5> <p>Omnichannel marketing, predictive modeling, and audience segmentation were only the beginning. Now Subaru takes on improving customer loyalty and new product design with data.</p> <p>Subaru initially turned to a customer data platform (CDP) to segment audiences, target those most likely to buy soon, and personalize each customer journey to improve the odds of making a sale. In just a few weeks, the company was up and running with the new CDP. After quickly blowing past its initial goals, Subaru realized it could do so much more with its data. Now Subaru uses post-purchase customer data and predictive analytics to design new products and services that bring in revenue and build customer loyalty.</p> </p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>By unifying our customer data, the possibilities to improve the customer experience are endless.</p><cite>Atsushi Yasumuro<br>Senior Manager of Digital Marketing</cite></blockquote></blockquote><h5>Challenges</h5> <p>Which customers are ready to buy soon? That was the question that first motivated Subaru to harness the horsepower of its own data. The company had plenty of data—from dealerships, the MySubaru loyalty app, maintenance facilities, websites, advertising, marketing tools, and social media—but it was so disjointed and siloed that Subaru often relied on gut feelings and limited data sets to form its marketing and advertising strategy.</p> <p>To optimize marketing ROI, Subaru needed to personalize the customer experience by gathering all its first-party customer data and merging it with third-party data. Unfortunately, many of the tools and data sources Subaru used did not easily integrate with each other. And it didn’t help that most of the first-party data was either hidden or scattered among various corporate departments. To further complicate matters, each vehicle model had its own advertising data, managed by separate agencies.</p> <p>But after meeting or surpassing all of these objectives, Subaru realized how transformative post-sales customer data could be. The company had two new goals: better use of its post-sales data in product design and building brand loyalty to increase lifetime customer value.</p> <h5>Solution</h5> <p>Treasure Data’s enterprise CDP provided Subaru with an easy, plug-and-play solution that was up and running in a few weeks and integrated all its disparate data sources. Their multiple advertising agencies, each managed by a different product team, could share necessary data and still work independently.</p> <p>Subaru learned how to figure out who had almost decided to purchase and to optimize such customers’ experiences to improve conversion rates. They created behavior-based audience segments to personalize communications for different segments—driving conversions, revenue growth, and more cost-effective advertising. Unified customer data and predictive modeling improved close rates and ad performance, cut costs, and improved collaboration and communication between marketing and sales teams.</p> <h5>Results</h5> <p>Subaru now understands how data can transform other functions of its organization. It’s using post-sales customer data to understand how to design new products and services that improve revenue and cement customer brand loyalty. Perhaps the biggest change of all at Subaru is that the company now knows that with the right customer data, “the possibilities to improve the customer experience are endless” – when you have a customer 360 view.</p> <p>With Treasure Data, Subaru is able to:</p> <ul> <li>Achieve a 350% boost in new ad campaign performance by feeding targeted content to each customer segment</li> <li>Use post-purchase customer data and feedback to develop new products and services that build customer loyalty</li> <li>Increase dealership sales using online data for offline lead scoring</li> <li>Unify more than 80 billion data records for an accurate understanding of every customer</li> </ul> <p>Collect 8 million new transactions daily for real-time customer data accuracy</p><div class="wp-block-td-cta-banner"><div id="cta-banner-5d7ca4b5-e965-4f4b-a1e7-2e547e213573" class="cta-block cta-banner--pill py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-white"><div class="container mx-auto"><div class="cta-banner-content block-container mx-auto md:py-[40px] lg:py-[80px] md:px-[100px] justify-between md:items-center lg:flex bg-colorGradient1 text-white p-6"><div class="cta-banner-text "><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex"><span class="fontstyle0">Explore Treasure Data CDP for retail</span> </h3></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-mobile-button lg:text-button w-fit btn-primary-clear outline text-white" href="https://www.treasuredata.com/industries/retail/">Learn more</a></div></div></div></div></div></div> </div> </div> </div> <div class="col-span-12 lg:col-span-3" id="sidebar-container"> <div class="blog-detail-sidebar lg:pl-[20px]" id="sticky-sidebar"> <div class="share-box mb-[40px]"> <span class="share-title">Share this story:</span> <div class="social-icons flex items-center mt-[20px]"> <a class="mr-[20px] social-icon" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.treasuredata.com/customers/subaru&title=Subaru Case Study" target="_blank"> <img src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/linkedin.svg" alt="Share on LinkedIn"> </a> <a class="mr-[20px] social-icon" href="https://www.facebook.com/sharer/sharer.php?u=https://www.treasuredata.com/customers/subaru" target="_blank"> <img src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/facebook.svg" alt="Share on Facebook"> </a> <a class="mr-[20px] social-icon" href="https://twitter.com/share?url=https://www.treasuredata.com/customers/subaru&text=Subaru Case Study" target="_blank"> <img src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/x.svg" alt="Share on Twitter"> </a> </div> </div> <span class="blog-form-title leading-[140%] block mb-[25px]">Get Treasure Data blogs, news, use cases, and platform capabilities:</span> <div class="blog-form form-fill"> <form id="mktoForm_2735" class="mx-auto !w-full"></form> <script src="//get.treasuredata.com/js/forms2/js/forms2.min.js"></script> <script> MktoForms2.loadForm("//get.treasuredata.com", "714-XIJ-402", 2735); </script> <script> var grSubmitForm = function() { MktoForms2.whenReady(function(form) { form.submittable(true); form.addHiddenFields({ "spamCheck": "" }); var v = grecaptcha.getResponse(); form.vals({ "spamCheck": v }); form.submit(); }); }; var $=jQuery.noConflict(); setTimeout(() => { if (typeof MktoForms2 !== 'undefined' && $.isPlainObject(MktoForms2) === true) { console.log('Timeout has occurred'); MktoForms2.whenReady(function(form) { console.log("Form is ready"); $('.mktoButtonRow').before('<div id="recaptchaContainer" class="g-recaptcha" data-sitekey=' + "6Ldmr40UAAAAAGgV9pqqfwXF_WC-DupZ09Rkdm_p" + ' data-size="invisible" data-callback="grSubmitForm">'); form.submittable(false); form.onValidate(function(passed) { if(form.getFormElem().find(".mktoTemplateBox").length) { console.log("KV: No need for recaptcha"); return true; } console.log("Form was validated", passed); console.log("Executing recaptcha", grecaptcha); if (!passed) { return; } else { grecaptcha.execute(); } }); $.getScript("https://www.google.com/recaptcha/api.js", function(data, textStatus, jqxhr) { console.log("Recaptcha Code was loaded."); }); }); } }, 500); </script> </div> </div> </div> </div>   <div class="quote-wrapper bg-navy-100 text-white py-[100px]"> <div class="quotes relative container mx-auto md:py-[80px]"> <div class="quote-inner relative px-[20px]"> <span class="quote-open font-header absolute text-[50px] left-0">“</span> <p class="quote-body text-[50px] font-header leading-[125%] mb-[30px]">Today, we place particular emphasis on capturing post-purchase driver data and feedback for use in the development of new products and services. Connected cars and data also facilitate collaborative creation with external companies. The volume and variety of data we collect help Subaru build customer loyalty and distinguish our brand for success in a highly competitive transportation market.”</p> <div class="image-author-container block md:flex mb-6"> <img src="https://www.treasuredata.com/wp-content/uploads/2018/04/Subaru_logo-white.svg" alt="Quote Image" class="quote-image max-w-[200px] max-h-[70px] object-contain mb-[15px] md:mb-0 md:mr-[20px]"> <div class="author-box col-span-3 flex flex-col justify-start"> <p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Noguchi Kiyoshige</p> <p class="quote-author-title text-mobile-l lg:text-l leading-card-header">General Manager of Digital Innovation</p> <p class="quote-author-title text-mobile-l lg:text-l leading-card-header"></p> </div> </div> </div> </div> </div> <div id="resource_in_template" class="resources_container py-sm-vertical xl:py-xl-vertical bg-white"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center py-4 mb-8 w-full justify-between border-b border-solid"> <h2 class="font-display font-medium text-mobile-3xl lg:mobile-3xl leading-tight mb-[20px] sm:mb-0 text-blue-100">More case studies</h2> <a href="https://www.treasuredata.com/resources/" class="leading-snug font-display font-medium text-mobile-base lg:text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="resource_slider mx-auto grid gap-[30px] grid-cols-1 md:grid-cols-3"> <div class="content flex flex-1 overflow-hidden flex-col justify-end "> <a href="https://www.treasuredata.com/customers/maruti-suzuki/" target="" class="image-wrapper overflow-hidden rounded-[10px] md:rounded-[20px] mb-[30px]"> <img loading="lazy" class="element-background-image md:rounded-[20px] wp-image-484316 object-cover w-full h-full mb-8 hover:scale-[1.05] transition-all duration-500 cursor-pointer" src="https://www.treasuredata.com/wp-content/uploads/2021/06/maruti-suzuki-resource-tile-300x300.jpg" 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Data. </span> <a href="https://www.treasuredata.com/customers/maruti-suzuki/" target=""><img src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/arrow-right-dark.svg" alt="arrow" /></a> </div> </div> <div class="content flex flex-1 overflow-hidden flex-col justify-end "> <a href="https://www.treasuredata.com/global-privacy-approach-data-governance/" target="" class="image-wrapper overflow-hidden rounded-[10px] md:rounded-[20px] mb-[30px]"> <img loading="lazy" class="element-background-image md:rounded-[20px] wp-image-479758 object-cover w-full h-full mb-8 hover:scale-[1.05] transition-all duration-500 cursor-pointer" src="https://www.treasuredata.com/wp-content/uploads/2024/04/resource-tile-VB-Putting-privacy-first-A-global-approach-to-data-governance-300x300.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/04/resource-tile-VB-Putting-privacy-first-A-global-approach-to-data-governance-300x300.jpg 300w, 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customer data across six business lines </span> <a href="https://www.treasuredata.com/global-privacy-approach-data-governance/" target=""><img src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/arrow-right-dark.svg" alt="arrow" /></a> </div> </div> <div class="content flex flex-1 overflow-hidden flex-col justify-end "> <a href="https://www.treasuredata.com/customers/leading-global-automaker/" target="" class="image-wrapper overflow-hidden rounded-[10px] md:rounded-[20px] mb-[30px]"> <img loading="lazy" class="element-background-image md:rounded-[20px] wp-image-487721 object-cover w-full h-full mb-8 hover:scale-[1.05] transition-all duration-500 cursor-pointer" src="https://www.treasuredata.com/wp-content/uploads/2023/03/resource-tile-Anonymous-Auto-Case-Study-Detail-300x300.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2023/03/resource-tile-Anonymous-Auto-Case-Study-Detail-300x300.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2023/03/resource-tile-Anonymous-Auto-Case-Study-Detail-150x150.jpg 150w, https://www.treasuredata.com/wp-content/uploads/2023/03/resource-tile-Anonymous-Auto-Case-Study-Detail-600x600.jpg 600w, https://www.treasuredata.com/wp-content/uploads/2023/03/resource-tile-Anonymous-Auto-Case-Study-Detail-100x100.jpg 100w, https://www.treasuredata.com/wp-content/uploads/2023/03/resource-tile-Anonymous-Auto-Case-Study-Detail.jpg 900w" alt="" /> </a> <div class="content-wrapper flex flex-3 flex-col justify-start"> <h4 class="font-display text-mobile-eyebrow font-semibold text-base mb-4 text-blue-100"> </h4> <h3 class='font-display font-medium text-mobile-3xl lg:text-3xl leading-[1.4] mb-2.5'>Global Automaker</h3> <span class='leading-[1.45] md:text-[20px] xh-24 text-ellipsis overflow-hidden mb-5 md:mb-8'> Learn how a major automaker uses Treasure Data CDP for cross-channel personalization, lookalike targeting, lead scoring, and more. </span> <a 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