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lang="it">Italiano</span></a></li> </ul> </li> </ul></div> </li> <li> <a class="search-toggle" href="#"> <svg role="icon" aria-hidden="true" class="w-6 h-6 fill-white"> <use xlink:href="#icon-search"></use> </svg> </a> </li> </ul> </div> </nav> </div> <div class="w-full h-3"> <div id="reading-progress" style="width:0%;" class="h-3 bg-saffron"></div> </div> </div> <section id="primary"> <main id="main"> <article id="post-66601" class="flex flex-col gap-8 post-66601 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-content-creation tag-social-media-scheduling"> <header class="p-8 border-b md:p-12 border-nocturn/10"> <div class="flex flex-col max-w-screen-xl gap-4 mx-auto md:flex-row md:gap-8 md:items-center"> <div class="md:w-2/3"> <span class="font-semibold">Strategy</span> <h1 class="mb-5 text-3xl font-bold md:text-5xl md:mb-10"> How to create a social media calendar: Our team’s POV </h1> <div class="mb-5 text-lg md:text-xl md:mb-10"> <p>A social media calendar is your secret weapon to success on social. Here’s how Hootsuite’s social team gets it done (and a free template!).</p> </div> <div class="flex flex-col gap-2 mb-4 md:mb-8"> <span class="text-lg font-bold"> Trish Riswick </span> <span class="text-spruce"> October 21, 2024 </span> <span class="inline-flex"> <svg role="icon" class="w-6 h-6 mr-2"><use xlink:href="#icon-time"></use></svg> 12 min read </span> </div> <a class="rounded btn btn-sm btn-saffron" href="https://docs.google.com/spreadsheets/d/1GADxvHGQIsDDDugJ5ij8L43JYlXMcxSX-h5PA0ZyQnc/copy" target="_blank" data-ga-track-id="blog_cta_download_hero"> Download your free calendar template! </a> </div> <figure class="md:w-1/3"> <picture class="flex justify-center wp-post-image" loading="eager" decoding="async" fetchpriority="high"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-556x556.png.webp 556w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-310x310.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-620x620.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-150x150.png.webp 150w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-768x768.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar.png.webp 1080w" sizes="(max-width: 556px) 100vw, 556px"/> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-556x556.png" alt="cover image" loading="eager" decoding="async" fetchpriority="high" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar.png 1080w" sizes="(max-width: 556px) 100vw, 556px"/> </picture> </figure> </div> </header> <section class="relative"> <div id="the-content" class="prose entry-content"> <div class="top-0 h-full xl:absolute not-prose" style="right: calc(50vw + 21rem)"> <div class="relative flex flex-col h-full gap-8"> <div class="xl:mx-8 sticky z-10 top-[56px]"> <div class="lwptoc one-column xl:text-sm text-base bg-white pt-8 lwptoc-inherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"> <div class="lwptoc_header"> <h2 class="lwptoc_title" style="font-weight:800;">Table of Contents</h2> </div> <div class="lwptoc_items lwptoc_items-visible"> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#What_is_a_social_media_calendar"> <span class="lwptoc_item_label">What is a social media calendar?</span> </a> </div><div class="lwptoc_item"> <a href="#Why_do_you_need_a_social_media_calendar"> <span class="lwptoc_item_label">Why do you need a social media calendar?</span> </a> </div><div class="lwptoc_item"> <a href="#How_to_create_a_perfectly_streamlined_social_media_calendar"> <span class="lwptoc_item_label">How to create a perfectly streamlined social media calendar</span> </a> </div><div class="lwptoc_item"> <a href="#Free_social_media_content_calendar_template"> <span class="lwptoc_item_label">Free social media content calendar template</span> </a> </div><div class="lwptoc_item"> <a href="#7_stats_that_will_help_you_plan_your_social_media_calendar"> <span class="lwptoc_item_label">7 stats that will help you plan your social media calendar</span> </a> </div><div class="lwptoc_item"> <a href="#Social_media_calendar_tools_for_2025"> <span class="lwptoc_item_label">Social media calendar tools for 2025</span> </a> </div></div></div> </div></div> </div> </div> </div> <p>Hi! My name is Trish Riswick, I’m a Team Lead on our Social team here at Hootsuite, and I’m here to tell you <em>exactly</em> how to build a social media calendar that will support your goals and keep you organized.</p> <p>Our social media calendar is the backbone behind all the content you see on Hootsuite’s channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media content calendar before it’s even created.</p> <p>I’d be lying if I said planning a content calendar for <strong>our audience of over nine million (!!!) people across eight social media platforms</strong> is easy. But it’s important, and can even be fun.</p> <p>I’ll take you through how we plan our content calendar at Hootsuite and share some tips for success. Our process isn’t the only way to make a social calendar, but I hope seeing it inspires you to create one that works for you.</p> <p><strong>PS: If you’re just here for the free template,<a href="https://docs.google.com/spreadsheets/d/1GADxvHGQIsDDDugJ5ij8L43JYlXMcxSX-h5PA0ZyQnc/copy"> you can grab it here</a>. No email required!</strong></p> <div id="key-takeaways" class="block-key-takeaways"> <div class="wp-block-group border-cedar border rounded-lg p-12 is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading !mt-0 has-lake-color has-text-color has-link-color wp-elements-60abe5040d0af793144c0de2c1afdf64">Key Takeaways</h3> <ol class="wp-block-list"> <li><strong>A social media calendar is your roadmap for planning and organizing all upcoming content</strong>, including post dates, times, hashtags, images, and links. It can take any format that works for your team: a document, an Excel spreadsheet, or dashboard in your project management tool.</li> <li>A calendar brings structure to your content strategy, helps you stay aligned with larger marketing goals, and can draw your attention to content gaps. No more last-minute scrambles for content or rushing the design team for graphics—you’re prepared!</li> <li>When building a social media calendar, start with a solid strategy, then plan your posting schedule (we recommend a weekly planning cadence). Use scheduling tools like Hootsuite, Wrike, and Miro for brainstorming, creating, and scheduling content.</li> </ol> </div> </div> <h2 class="wp-block-heading"><span id="What_is_a_social_media_calendar"><a id="post-494722-_1cla3spwyegs"></a>What is a social media calendar?</span></h2> <p>A social media calendar is a strategic plan of all upcoming content, including the date and time posts will go out and supporting information, such as links, hashtags, images or videos, mentions, Reels audio, or other platform-specific features.</p> <p>A social media calendar can be a document, a spreadsheet (we have a free <a href="https://docs.google.com/spreadsheets/d/1GADxvHGQIsDDDugJ5ij8L43JYlXMcxSX-h5PA0ZyQnc/copy">social media calendar template</a> for you here!), or part of your project management app—whatever works for your team.</p> <figure class="wp-block-image size-large"><a href="https://docs.google.com/spreadsheets/d/1GADxvHGQIsDDDugJ5ij8L43JYlXMcxSX-h5PA0ZyQnc/copy"><picture loading="lazy" decoding="async" class="wp-image-495201"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar-2_720-620x349.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar-2_720-310x174.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar-2_720.png.webp 720w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="349" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar-2_720-620x349.png" alt="preview of Hootsuite's free social media content calendar" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar-2_720-620x349.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar-2_720-310x174.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar-2_720.png 720w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </a></figure> <h2 class="wp-block-heading"><span id="Why_do_you_need_a_social_media_calendar"><a id="post-494722-_408uvei1brdl"></a>Why do you need a social media calendar?</span></h2> <h3 class="wp-block-heading"><a id="post-494722-_ag9l79fi5vhb"></a>Organizes your work</h3> <p>A social media calendar lets you streamline the visual structure of your content. At a glance, you get a bird’s eye view to ensure you’re sticking to a consistent publishing schedule.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-475175"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-620x481.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-310x241.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-768x596.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-1536x1193.png.webp 1536w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="481" src="https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-620x481.png" alt="Hootsuite visual planner" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-620x481.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-310x241.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-768x596.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-1536x1193.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2023/08/Hootsuite-visual-planner-2-2048x1590.png 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_y1aq87d94uph"></a>Aligns content with strategic goals</h3> <p>Without a social media calendar to refer to, you risk creating content last minute that may not align with your brand or your <a href="https://blog.hootsuite.com/social-media-marketing-strategy/">marketing strategy</a> goals.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>At Hootsuite, we’re not making content for the sake of making content. We’re making content that aligns with our strategy and is solid but also has fluidity with different formats. We’re constantly leveling up to what the company is needing from our social media channels.</p> </blockquote> <h3 class="wp-block-heading"><a id="post-494722-_h93el2yseidw"></a>Identifies gaps</h3> <p>Having all your social media posts planned in one space allows you to easily spot where you’re either missing a post entirely, or just certain types of posts.</p> <p>This also applies to each piece of content. Do scheduled posts have all the assets they need? Are we missing any graphics or captions for product launches? Having a social media calendar means you aren’t running around at the last second begging the design team for an urgent graphic (or bribing them with iced coffee…).</p> <p>I’ll go into more detail on how we identify content gaps in the steps below.</p> <div class="not-prose content-upgrade _bonusVariantContentUpgrade style-default has-image " style="background-color: #004963;"> <a href="https://www.hootsuite.com/offer/blog" class="cover" data-ga-track-id="blog_cta_trial_intent_inpost_productcallout" target="_blank"></a> <div class="all-content-wrapper"> <div class="image-wrapper"> <picture decoding="async" class="image"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/11/hs-cyberweek-2024-blog-human.png.webp"/> <img decoding="async" src="https://blog.hootsuite.com/wp-content/uploads/2023/11/hs-cyberweek-2024-blog-human.png"/> </picture> </div> <div class="text-wrapper"> <span class="title" style="display:block;font-weight:700;line-height:1;color:#ffffff;"> Flash sale! </span> <p><span style="color: #ffffff;">Get the #1 social media management tool for <strong>HALF OFF</strong> and handle your social strategy stress-free.</span></p> <a href="https://www.hootsuite.com/offer/blog" class="btn-cu" data-ga-track-id="ContentUpgrade_Right_CTA" data-ga-track-info="Claim 50% off Hootsuite" target="_blank">Claim 50% off Hootsuite</a> </div> </div> </div> <h2 class="wp-block-heading"><span id="How_to_create_a_perfectly_streamlined_social_media_calendar"><a id="post-494722-_najprk4dq6eb"></a>How to create a perfectly streamlined social media calendar</span></h2> <p>This is our social media calendar process here at Hootsuite. Feel free to copy it or adapt parts of it as needed to suit to your own social media presence.</p> <h3 class="wp-block-heading"><a id="post-494722-_51zvkgqlllsr"></a>1. Start with a social media strategy</h3> <p>The biggest lesson I’ve learned as a team lead at Hootsuite is knowing there’s a lot of strategy that goes into building a really good content calendar. Before you can make a calendar, you need a strong social media strategy that withstands the changes of algorithms and trends.</p> <p>Your social media strategy is <strong>why</strong> you’re on social and your social media calendar is <strong>what and when</strong> you’re posting.</p> <p>To create that strategy, you have to do the less exciting things first—pulling analytics using <a href="https://blog.hootsuite.com/social-media-analytics-tools/">social media analytics tools</a>, figuring out content pillars, and analyzing post performance—before you can do the fun things: content creation and testing.</p> <p>Your social media strategy should include:</p> <ul class="wp-block-list"> <li><a href="https://blog.hootsuite.com/smart-social-media-goals/">S.M.A.R.T. goals</a>.</li> <li>The <a href="https://blog.hootsuite.com/social-media-metrics/">specific metrics</a> you’ll use to measure progress toward those goals.</li> <li>Audience insights and <a href="https://blog.hootsuite.com/buyer-persona/">personas</a>.</li> <li><a href="https://blog.hootsuite.com/competitive-analysis-on-social-media/">Competitive analysis</a>.</li> <li>Which social platforms you’ll use and goals for each.</li> <li>Content pillars, a.k.a. the formats and topics you’ll post about. For example: “entertaining/educational video content,” “promotions,” and “company culture.”</li> <li>Your <a href="https://blog.hootsuite.com/how-often-to-post-on-social-media/">posting frequency</a> for each platform.</li> <li><a href="https://blog.hootsuite.com/social-media-approval-workflow/">Approval workflows</a> (e.g. who needs to sign off before posts go live?).</li> <li><a href="https://blog.hootsuite.com/social-media-analytics/">Analytics reporting</a> and strategy update schedule.</li> </ul> <p>The North Star for a lot of social media managers is crossposting (sharing the same content across multiple platforms). However, we’ve learned over the last few years it’s not a good strategy.</p> <p>Each social network is so different in the way it prioritizes content and people use those networks differently. We learned a lot about this in our <a href="https://www.hootsuite.com/research/consumer-report">consumer trends report</a>. How we show up on each network needs to be different to match the audience’s expectations.</p> <p>Take the time to create or review your social strategy before jumping into creating a social content calendar. Get started or revamp your current one with our <a href="https://www.hootsuite.com/resources/blog/social-media-strategy-template">free social media strategy template</a>.</p> <p>You can also get a primer from our free <a href="https://hootsuite.widen.net/s/b6wtnznvp7/hootsuitesocialmarketing_guide_en">ebook on social media marketing basics</a> — grab it below. <strong>No email required!</strong></p> <figure class="wp-block-image size-large"><a href="https://hootsuite.widen.net/s/b6wtnznvp7/hootsuitesocialmarketing_guide_en"><picture loading="lazy" decoding="async" class="wp-image-499325"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook-620x345.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook-310x172.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook-768x427.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook.png.webp 1113w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="345" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook-620x345.png" alt="excerpts from Hootsuite's free ebook on social media marketing" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook-310x172.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook-768x427.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-marketing-intro-ebook.png 1113w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </a></figure> <h3 class="wp-block-heading"><a id="post-494722-_p9zmhk915few"></a>2. Plan your content schedule</h3> <p>At Hootsuite, we do content planning weekly. You may decide monthly or biweekly works best for your team, but we like weekly because we can plan out larger social media campaigns while still being able to quickly jump on trends before their popularity runs out.</p> <p>We post several times a day across multiple platforms, but you may have a more or less frequent posting schedule depending on your marketing goals.</p> <p>Our team plans our social calendar in Wrike, but you can use what works for your team, whether that’s a project management app, Hootsuite’s built-in calendar, or (you guessed it!) our <a href="https://docs.google.com/spreadsheets/d/1GADxvHGQIsDDDugJ5ij8L43JYlXMcxSX-h5PA0ZyQnc/copy">free content calendar template</a>.</p> <figure class="wp-block-image size-large"><a href="https://docs.google.com/spreadsheets/d/1GADxvHGQIsDDDugJ5ij8L43JYlXMcxSX-h5PA0ZyQnc/copy"><picture loading="lazy" decoding="async" class="wp-image-494839"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-620x259.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-310x130.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-768x321.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-1536x642.png.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-2048x856.png.webp 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="259" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-620x259.png" alt="Hootsuite's free social media calendar template" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-620x259.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-310x130.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-768x321.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-1536x642.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Social-media-calendar-template-2048x856.png 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </a></figure> <p>We create each post as a task, including details such as the caption, visuals, hashtags, the sound to use for Reels or TikTok, the publish date, and any other information. Creating it in Wrike allows us to assign the task to the relevant team member at each stage of creating the post, from writing the caption to graphic design.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="620" height="262" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-620x262.png" alt="Hootsuite social media team's Wrike project management dashboard" class="wp-image-494628" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-620x262.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-310x131.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-768x325.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-1536x649.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-2048x866.png 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"></figure> <p>Some posts are scheduled months in advance if they’re part of a large campaign, such as our annual <a href="https://www.hootsuite.com/research/social-trends">Social Trends</a> report releases or promotional webinar content. But most of our regular content is planned week to week.</p> <p>Planning weekly gives us flexibility to act quickly. For example, when Instagram launches a new feature, we can create a carousel post or video to educate our target audience.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-494593"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-620x340.jpg.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-310x170.jpg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-768x421.jpg.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-1536x842.jpg.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2.jpg.webp 1790w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="340" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-620x340.jpg" alt="Hootsuite Instagram post about instagram updates that rolled out in September 2024" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-620x340.jpg 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-310x170.jpg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-768x421.jpg 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2-1536x842.jpg 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-2.jpg 1790w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p><em>Source: </em><a href="https://www.instagram.com/p/C_tRfV3qcNO/?hl=en&img_index=1"><em>Hootsuite on Instagram</em></a></p> <p><br>Planning an event? Explore this complete guide on <a href="https://blog.hootsuite.com/social-media-for-events/">social media for events</a> to effectively promote and boost engagement.</p> <h3 class="wp-block-heading"><a id="post-494722-_1ncxy5tzdocq"></a>3. Research and brainstorm content</h3> <p>Once we’ve figured out how many posts we need for the week ahead and what content pillar they’ll tie into, we brainstorm ideas.</p> <p>We use Miro to store all our social content ideas and collaborate together remotely. Again, use whichever tool works best for your team. It can be as simple as a shared spreadsheet, document, or a note on your phone.</p> <p>Here’s a peek at our Miro board, where we brainstorm and also keep valuable feedback we gather from <a href="https://blog.hootsuite.com/social-listening-business/">social listening</a>:</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-494603"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-620x266.jpg.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-310x133.jpg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-768x329.jpg.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-1536x658.jpg.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-2048x877.jpg.webp 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="266" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-620x266.jpg" alt="Miro board hosting the Hootsuite's social media team's content brainstorm" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-620x266.jpg 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-310x133.jpg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-768x329.jpg 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-1536x658.jpg 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-4-miro-2048x877.jpg 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p>Social listening is a huge part of our brainstorming process. It’s so helpful to see how people are talking about us, how they use Hootsuite, or how Hootsuite has educated them in some way.</p> <p>Social listening also inspires topic ideas. For example, our Reel about the “80/20 rule” in content strategy: 80% of your content should be educational/entertaining and 20% self-promotional. It’s not a new concept but social listening told us some of our audience wasn’t sure what it was. That showed us the opportunity to create more educational content around that.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-494608"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-620x597.jpg.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-310x299.jpg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-768x740.jpg.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-1536x1480.jpg.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5.jpg.webp 1774w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="597" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-620x597.jpg" alt="Reel posted to Hootsuite's Instagram account: 80-20 content mix" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-620x597.jpg 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-310x299.jpg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-768x740.jpg 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5-1536x1480.jpg 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-5.jpg 1774w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p><em>Source: </em><a href="https://www.instagram.com/p/C--7yVWSzej/"><em>Hootsuite on Instagram</em></a></p> <p>When we’re going to move forward with an idea, I’ll figure out if we need our design team to create assets and if so, write the brief. Then we’ll expand the idea and write the script or caption in a separate document.</p> <p>If we can make the post ourselves, one of our team members will do that. For example, Paige’s “day in the life of a social media manager” Reel began as an idea in our Miro board and then she filmed the video.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-494598"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3-620x550.jpg.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3-310x275.jpg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3-768x681.jpg.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3.jpg.webp 1362w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="550" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3-620x550.jpg" alt="Reel posted to Hootsuite's Instagram account: A day in the life of a social media manager" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3-620x550.jpg 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3-310x275.jpg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3-768x681.jpg 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-3.jpg 1362w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p><em>Source: </em><a href="https://www.instagram.com/hootsuite/reel/C_JAcrHtIgA/"><em>Hootsuite on Instagram</em></a></p> <p>Personally, I love brainstorming because there’s no such thing as a bad idea. What to you may be a silly idea can spitball into one of your best ideas with input from others.</p> <p>Part of brainstorming is also getting inspired. Inspiration sources can be your competitors or even brands you admire in different industries. I personally find <a href="https://www.instagram.com/tsa/">TSA’s humor on Instagram</a> very inspiring.</p> <h3 class="wp-block-heading"><a id="post-494722-_xklglwu4pwh7"></a>4. Make the content</h3> <p>Now the fun part! Our team mainly uses CapCut and Canva to create high-quality content, but again, use whichever tools work for your team and the types of content you’re creating.</p> <p>There was a myth circulating that Instagram Reels created with “outside” tools like CapCut get less reach vs. if you create them in-app with Instagram’s native tools. Not to worry—we experimented and found <a href="https://blog.hootsuite.com/experiment-reels-editing-app/"><strong>Instagram does not penalize Reels made with CapCut</strong></a><strong> (or other apps)</strong>.</p> <p>Sometimes we create and post content within the same day to take advantage of a <a href="https://www.hootsuite.com/research/social-trends">social media trend</a>. Other times, we create months in advance for large campaigns or special initiatives, like our <a href="https://www.hootsuite.com/webinars">free educational webinars</a>.</p> <p>Eileen Kwok, who handles our TikTok strategy among other things, says she prefers to batch her video filming to optimize time. She can film ten videos within a few hours, which represents two to three weeks of content.</p> <p>When creating, it helps to remember which pillar the piece of content you’re making belongs to. This ensures that everything from the first draft to the final post aligns with the goals of that pillar.</p> <p>For example, here’s what our content pillars looked like over the last year:</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-494613"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-620x345.jpg.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-310x172.jpg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-768x427.jpg.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-1536x855.jpg.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars.jpg.webp 2011w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="345" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-620x345.jpg" alt="Hootsuite social media team's content pillars: Awareness, consideration, retention" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-620x345.jpg 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-310x172.jpg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-768x427.jpg 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars-1536x855.jpg 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-6-pillars.jpg 2011w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_1goft3fjui98"></a>5. Schedule content</h3> <p>Every Friday, our social media team meets to go through the content calendar for the week ahead and schedule everything. We may reorganize previously planned content if a new trend pops off. Social changes fast so you have to be ready to jump on opportunities.</p> <p>A big part of scheduling content is making sure we not only have enough posts for the week, but enough of the right types of posts. In other words, enough of each of our pillars: awareness, consideration, and retention/conversion.</p> <p>When we plan our social media content calendar in Wrike, we color code the post one of three colors to align with those three pillars. That way, we can easily see at a glance if we have a good mix of content types for the upcoming week.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="620" height="262" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-620x262.png" alt="Hootsuite social media team's Wrike project management dashboard" class="wp-image-494628" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-620x262.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-310x131.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-768x325.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-1536x649.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-wrike-1_anonymized-2048x866.png 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"></figure> <p>Additionally, looking at all our posts for the week ahead can identify gaps or opportunities to diversify our content. For example, we might notice we only have a few videos planned and choose to create more, or add a PDF download or something educational if we’re lacking in the consideration pillar.</p> <p>Once we figure out what we need, our team either brainstorms together or works independently to finish up any last details before we schedule each post in (obviously) Hootsuite!</p> <p>With Hootsuite, you can schedule content across all your social platforms in one place, and…</p> <ul class="wp-block-list"> <li><strong>Automatically </strong><a href="https://blog.hootsuite.com/best-time-to-post-on-social-media/"><strong>post at the best times</strong></a> for your audience to see your content.</li> <li><strong>Save time with </strong><a href="https://www.hootsuite.com/platform/owly-writer-ai"><strong>AI</strong> post creation</a> and automations.</li> <li><strong>Reply to messages and comments in one inbox</strong> for all social media profiles.</li> <li><strong>Track your </strong><a href="https://blog.hootsuite.com/measure-social-media-roi-business/"><strong>social media ROI</strong></a> with easy-to-understand insights.</li> <li>Know what your audience wants with <strong>built-in </strong><a href="https://blog.hootsuite.com/social-listening-business/"><strong>social listening</strong></a>.</li> <li><strong>Manage paid ad campaigns</strong> alongside organic content.</li> <li>Plus employee advocacy programs, reviews, influencer management, approval workflows, and more.</li> </ul> <p>Save over <a href="https://www.hootsuite.com/why-hootsuite#50vnOZ4xql7oXdjkQV5U0i">130 hours per year</a> (and your sanity as a social media manager) with Hootsuite. <a href="https://www.hootsuite.com/select-plan">Grab a free trial</a> and try it for yourself.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-475048"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-620x506.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-310x253.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-768x627.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard.png.webp 1089w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="506" src="https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-620x506.png" alt="Hootsuite dashboard overview" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-620x506.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-310x253.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-768x627.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard.png 1089w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p>Want to see everything Hootsuite can do super quick? See it in action in under 2 minutes:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="embed-youtube"><iframe title="The fastest Hootsuite demo EVER (how to manage social media with Hootsuite)" width="500" height="281" src="https://www.youtube.com/embed/f01nRk2olo0?enablejsapi=1&038;origin=https%3A%2F%2Fblog.hootsuite.com" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div> </div></figure> <h3 class="wp-block-heading"><a id="post-494722-_2l0zv7ph6abl"></a>6. Analyze performance</h3> <p>Tracking your performance is more than charting views, followers, or engagement rates for vanity reasons. Analytics tell you what types of content your audience wants so you can do more of that, and less of what isn’t working. (And it allows you to update your manager and other stakeholders on what <em>is</em> working.)</p> <p>For example, we recently experimented with videos on LinkedIn—a growing trend. We learned our LinkedIn audience loves educational videos, but most of our “TikTok-style” meme videos didn’t perform well on LinkedIn.</p> <p>The opposite was true on TikTok: funny, relatable videos using trending sounds were the most popular, while our educational or product videos were the least popular. Analytics also told us both types of videos performed well on Instagram.</p> <p>Without analytics reports, we may have <em>guessed</em> this info, but we wouldn’t have known for sure or been able to measure the difference trying new strategies made.</p> <p>My favorite feature in <a href="https://www.hootsuite.com/platform/analytics">Hootsuite Analytics</a> is the ability to tag each post with a custom label. We tag our posts according to which of our three pillars they belong to, then pull analytics reports for each of those tags. That allows us to track performance by pillar and goal, as well as all the overall, built-in reports in Hootsuite Analytics.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-493756"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-620x442.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-310x221.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-768x547.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-1536x1095.png.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1.png.webp 1999w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="442" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-620x442.png" alt="Hootsuite Analytics 2024 Your Year in Review graph of social platforms" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-620x442.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-310x221.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-768x547.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1-1536x1095.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/image1-1.png 1999w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p>I keep track of our metrics in a spreadsheet so the entire team can easily see how new strategies are impacting results.</p> <p>Want this spreadsheet? Download our <a href="https://www.hootsuite.com/resources/blog/social-media-audit-template">free social media audit template</a>.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="620" height="265" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-7_anonymized-620x265.png" alt="Hootsuite's social media audit: Spreadsheet outlining year over year performance" class="wp-image-494618" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-7_anonymized-620x265.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-7_anonymized-310x132.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-7_anonymized-768x328.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-7_anonymized-1536x655.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-7_anonymized-2048x874.png 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"></figure> <p>If you’re not seeing measurable results from social media planning yet, don’t worry. As my colleague Eileen Kwok points out:</p> <div class="hs-blockquote"> <blockquote class="wp-block-quote is-style-default"> <p>Social media’s main purpose is as an awareness channel. Yes, we use it to bring in conversions but our larger goal is always making sure we’re spreading awareness of the company. We do that by being a community for social media managers first, and presenting our tool as a solution second.</p> <p>Don’t be discouraged if your social media isn’t bringing in leads right away. That comes from potentially years of nurturing your audience.</p> <footer class="flex flex-row items-center justify-end gap-4"> <picture decoding="async" class="rounded-full h-16 w-16 my-0 border-2 border-lake" loading="lazy"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/Eileen-Kwok.png.webp 552w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Eileen-Kwok-310x308.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Eileen-Kwok-150x150.png.webp 150w" sizes="auto, (max-width: 552px) 100vw, 552px"/> <img decoding="async" width="552" height="548" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/Eileen-Kwok.png" alt="" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/Eileen-Kwok.png 552w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Eileen-Kwok-310x308.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/Eileen-Kwok-150x150.png 150w" sizes="auto, (max-width: 552px) 100vw, 552px"/> </picture> <cite class="not-italic !text-left flex flex-col"> <span class="text-2xl font-bold"><a href="https://www.linkedin.com/in/eileen-kwok">Eileen Kwok</a> </span> <span class="text-sm font-thin">Social and Influencer Marketing Strategist at Hootsuite </span> </cite> </footer> </blockquote> </div> <h3 class="wp-block-heading"><a id="post-494722-_w87neyp9v7b0"></a>7. Regularly update your content strategy</h3> <p>While this may sound like more of the “boring” stuff I mentioned earlier, setting a regular schedule for auditing your social media accounts is so crucial.</p> <p>Without those insights, you won’t know what to test next, or what could be your next “go viral” moment.</p> <p>Last year, we completed a detailed, per-post review which was well worth the time spent. We learned what works and what doesn’t by sorting posts into low, mid, and high performing categories. From there we were able to determine that for us animated infographics were a top performer, whereas animated product videos were not, among other insights.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-494623"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-620x264.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-310x132.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-768x327.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-1536x654.png.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-2048x872.png.webp 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="264" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-620x264.png" alt="Hootsuite social media team's year in review spreadsheet" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-620x264.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-310x132.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-768x327.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-1536x654.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-calendar-8_anonymized-2048x872.png 2048w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p>This deep dive helped us take a look at what we were doing last year and tweak our strategy for the year ahead.</p> <p>To make this easier, I recommend tracking key posts weekly or monthly rather than having to pull analytics for an entire year’s worth of content at once.</p> <p>The elements to review to update your social media strategy include:</p> <ul class="wp-block-list"> <li>Analyzing low, mid, and top performing content for patterns and trends.</li> <li>Analytics reports per platform and overall.</li> <li>Results of content tests.</li> <li>Social listening data, including what people are saying about you, brand sentiment over time, and what your competitors are doing.</li> <li>Comments and direct feedback on posts from your audience.</li> </ul> <p>It’s all a cycle: post content, see how it performs, test new ideas, analyze some more, tweak, and repeat.</p> <h2 class="wp-block-heading"><span id="Free_social_media_content_calendar_template"><a id="post-494722-_xkbq05o19foc"></a>Free social media content calendar template</span></h2> <p>Get your social calendar started today with our free template.</p> <figure class="wp-block-image size-large"><a href="https://docs.google.com/spreadsheets/d/1GADxvHGQIsDDDugJ5ij8L43JYlXMcxSX-h5PA0ZyQnc/copy"><picture loading="lazy" decoding="async" class="wp-image-495195"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar_720-620x349.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar_720-310x174.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar_720.png.webp 720w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="349" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar_720-620x349.png" alt="preview of Hootsuite's free social media content calendar template" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar_720-620x349.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar_720-310x174.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/social_media_content_calendar_720.png 720w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </a></figure> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-btn-saffron"><a class="wp-block-button__link wp-element-button" href="https://docs.google.com/spreadsheets/d/1GADxvHGQIsDDDugJ5ij8L43JYlXMcxSX-h5PA0ZyQnc/copy">Get the template</a></div> </div> <h2 class="wp-block-heading"><span id="7_stats_that_will_help_you_plan_your_social_media_calendar"><a id="post-494722-_ow6762klfs4"></a>7 stats that will help you plan your social media calendar</span></h2> <h3 class="wp-block-heading"><a id="post-494722-_im1uosb98l43"></a>1. You should post <em>at least</em> twice per week</h3> <p>You don’t need to post <em>every </em>day. While engagement vs. frequency varies by industry, organizations who post twice weekly had the highest overall engagement rate (3.5%) on Facebook:</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-491290"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions-620x465.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions-310x233.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions-768x576.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="465" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions-620x465.png" alt="Facebook weekly posting frequency and engagement rate, all industries: Q3 2024 data" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions-620x465.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions-310x233.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions-768x576.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Facebook-posting-frequency-vs-impressions.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p>Our Instagram research had similar findings, with an additional engagement spike at 15 posts per week.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-491295"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate-620x465.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate-310x233.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate-768x576.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="465" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate-620x465.png" alt="Instagram weekly posting frequency and engagement rate, all industries: Q3 2024 data" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate-620x465.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate-310x233.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate-768x576.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Instagram-posting-frequency-and-engagement-rate.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <p>LinkedIn and X also showed the highest engagement with two posts per week. The outlier is TikTok where for the highest engagement rate, you should post five times per week.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-491305"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate-620x465.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate-310x233.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate-768x576.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="465" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate-620x465.png" alt="TikTok weekly posting frequency and engagement rate, all industries: Q3 2024 data" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate-620x465.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate-310x233.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate-768x576.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/TikTok-posting-frequency-and-engagement-rate.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_k7vydx2zb098"></a>2. The best time to post on Facebook is 5am to 7am</h3> <p>Our research shows overall the <a href="https://blog.hootsuite.com/best-time-to-post-on-facebook/">optimal time to post on Facebook</a> is between 5am-7am Tuesday through Friday.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-492092"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook-620x413.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook-310x207.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook-768x512.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="413" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook-620x413.png" alt="Best time to post on Facebook across all industries: Q3 2024 data" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook-620x413.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook-310x207.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook-768x512.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Facebook.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_6ovnbush6kww"></a>3. The best time to post on Instagram is 5am</h3> <p>For non-video posts, our research shows the best time to post on Instagram is 5am on Wednesdays.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-492097"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-620x413.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-310x207.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-768x512.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="413" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-620x413.png" alt="Best time to post on Instagram across all industries: Q3 2024 data" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-620x413.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-310x207.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-768x512.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_fpco07elp04i"></a>4. The best time to post Instagram Reels is 9am to 5pm</h3> <p>When it comes to video, the best time to post Instagram Reels is… basically all the time. In seriousness, between typical 9am-5pm business hours during the week, with a hot spot also at 10pm on Thursdays and Fridays.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-489608"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels-620x413.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels-310x207.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels-768x512.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="413" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels-620x413.png" alt="Heatmap of the overall best times to post on Instagram Reels: Q3 2024 data" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels-620x413.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels-310x207.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels-768x512.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-Instagram-Reels.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_dfkv7uevp2q"></a>5. The best time to post on LinkedIn is 2pm to 4pm</h3> <p>Our research shows the best time to post on LinkedIn is between 2-4pm or 4pm on Sundays.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-492102"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn-620x413.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn-310x207.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn-768x512.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="413" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn-620x413.png" alt="Best time to post on LinkedIn across all industries: Q3 2024 data" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn-620x413.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn-310x207.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn-768x512.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-LinkedIn.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_xfyetidaet3k"></a>6. The best time to post on TikTok is 3pm</h3> <p>Our research has found the best time to post on TikTok is 3pm on Thursdays. Fridays at 12pm and Tuesdays between 3pm-5pm are the next best options.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-492107"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok-620x413.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok-310x207.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok-768x512.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="413" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok-620x413.png" alt="Best time to post on TikTok across all industries: Q3 2024 data" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok-620x413.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok-310x207.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok-768x512.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Best-time-to-post-on-TikTok.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_8ygjsf21a2xi"></a>7. The best time to post on X (Twitter) is 10am to 1pm</h3> <p>Our research found X posts get the most engagement during business hours, with a peak between 10am-1pm on weekdays.</p> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-493889"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement-620x413.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement-310x207.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement-768x512.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement.png.webp 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="413" src="https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement-620x413.png" alt="" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement-620x413.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement-310x207.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement-768x512.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/10/best-time-to-post-on-X-for-engagement.png 1200w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h2 class="wp-block-heading"><span id="Social_media_calendar_tools_for_2025"><a id="post-494722-_37jmbc21iok"></a>Social media calendar tools for 2025</span></h2> <p>You don’t need as many social media management tools as you think. Copy our stack below, or check out other <a href="https://blog.hootsuite.com/social-media-calendar-tool/">social media calendar tools</a> we recommend.</p> <h3 class="wp-block-heading"><a id="post-494722-_gcgci3n3puil"></a>Hootsuite</h3> <p>Yep, of course the Hootsuite team uses Hootsuite for <a href="https://blog.hootsuite.com/social-media-management/">social media management</a>. I covered how we use it and what it can do for you above, but basically, you can do everything you need to do for social media marketing for all your platforms, including:</p> <ul class="wp-block-list"> <li>Planning, creating, and scheduling social media content, with an easy calendar view that includes all your channels.</li> <li>Answering DMs and comments from one unified inbox for all your profiles.</li> <li>Detailed analytics that show your actual social ROI, including for paid and organic content together.</li> <li>The world’s best social listening tools built-in to all plans.</li> <li>AI automations to save time with post drafting, inspiration, and more.</li> <li>100+ integrations with all your other favorite tools.</li> </ul> <figure class="wp-block-image size-large"><picture loading="lazy" decoding="async" class="wp-image-475048"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-620x506.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-310x253.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-768x627.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard.png.webp 1089w" sizes="auto, (max-width: 620px) 100vw, 620px"/> <img loading="lazy" decoding="async" width="620" height="506" src="https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-620x506.png" alt="Hootsuite dashboard overview" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-620x506.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-310x253.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard-768x627.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/06/Hootsuite-dashboard.png 1089w" sizes="auto, (max-width: 620px) 100vw, 620px"/> </picture> </figure> <h3 class="wp-block-heading"><a id="post-494722-_c1b5w7jvvfo1"></a>Google Sheets</h3> <p>We use Google Sheets to audit and track our performance. Bonus: many of our <a href="https://www.hootsuite.com/resources/templates">free social media templates</a> are set up for you in Google Sheets!</p> <h3 class="wp-block-heading"><a id="post-494722-_n2z9c3obljb"></a>Wrike</h3> <p>We plan our social media content calendar in <a href="https://www.wrike.com/" rel="nofollow">Wrike</a> before scheduling posts in Hootsuite. Using a dedicated project management tool for this is helpful if you already use one to manage other work in your organization.</p> <h3 class="wp-block-heading"><a id="post-494722-_xekwmwgnpeis"></a>Miro</h3> <p>I love <a href="https://miro.com/" rel="nofollow">Miro</a>’s open canvases for brainstorming and being able to connect with my team from anywhere.</p> <h3 class="wp-block-heading"><a id="post-494722-_dw7uphwn96y5"></a>CapCut</h3> <p>In my opinion, <a href="https://www.capcut.com/" rel="nofollow">CapCut</a> is one of the best video editing apps. We use it for TikTok editing and all our other social video content.</p> <p><strong>Once you’re ready to implement your social calendar, use Hootsuite for social media scheduling, audience engagement, best-in-class social listening, and meaningful analytics. Get your free trial today.</strong></p> <p></p> <div id="sidebar-right" class="not-prose absolute top-0 h-full max-[1050px]:hidden"> <div class="w-[264px] gap-8 flex flex-col relative h-full"> <div class="side-rail-container"> <div class="side-rail-cta-inner-wrapper"> <div class="side-rail-cta style-default rail-light">  <p>Do it better with <strong>Hootsuite</strong>, the <strong>all-in-one social media tool. </strong>Stay on top of things, grow, and beat the competition.</p> <a href="https://www.hootsuite.com/select-plan" class="btn hs-btn-rail narrow content-upgrade__popup-btn" data-ga-track-id="blog_cta_trial_intent_rightrail" data-ga-track-info="Free 30-Day Trial" target="_blank">Free 30-Day Trial</a> </div> </div> <div class="flex justify-center gap-4 mt-4"> <a href="https://twitter.com/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a href="https://www.facebook.com/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> <a href="https://www.linkedin.com/company/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a href="https://www.youtube.com/user/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-youtube"></use> </svg> </a> <a href="https://www.instagram.com/hootsuite/" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-instagram"></use> </svg> </a> <a href="https://www.tiktok.com/@hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-tiktok"></use> </svg> </a> </div> </div> </div> </div> </div> </section> <section> <div class="flex flex-wrap items-center justify-between gap-8 px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <div class="flex flex-wrap items-center gap-4"> <a href="https://blog.hootsuite.com/tag/content-creation/" class="block px-5 py-2 text-sm transition duration-300 ease-out rounded-md bg-tea hover:bg-spring"> Content creation </a> <a href="https://blog.hootsuite.com/tag/social-media-scheduling/" class="block px-5 py-2 text-sm transition duration-300 ease-out rounded-md bg-tea hover:bg-spring"> Social media scheduling </a> </div> <div class="flex gap-4"> <a data-url="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-calendar%2F&text=How+to+create+a+social+media+calendar%3A+Our+team%26%238217%3Bs+POV" data-network="Twitter" data-encoded-title="How+to+create+a+social+media+calendar%3A+Our+team%26%238217%3Bs+POV" class="social-share" aria-label="Share on Twitter" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-calendar%2F&text=How+to+create+a+social+media+calendar%3A+Our+team%26%238217%3Bs+POV" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a data-url="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-calendar%2F&description=How+to+create+a+social+media+calendar%3A+Our+team%26%238217%3Bs+POV" data-network="LinkedIn" data-encoded-title="How+to+create+a+social+media+calendar%3A+Our+team%26%238217%3Bs+POV" class="social-share" aria-label="Share on Linkedin" href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-calendar%2F&description=How+to+create+a+social+media+calendar%3A+Our+team%26%238217%3Bs+POV" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a data-url="https://www.facebook.com/sharer.php?display=popup&u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-calendar%2F" data-network="Facebook" data-encoded-title="How+to+create+a+social+media+calendar%3A+Our+team%26%238217%3Bs+POV" class="social-share" aria-label="Share on Facebook" href="https://www.facebook.com/sharer.php?display=page&u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-calendar%2F" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> </div> <script> document.querySelectorAll('.social-share').forEach((link) => { link.addEventListener('click', (e) => { e.preventDefault() _gaq.push([ '_trackEvent', 'BlogShare', e.currentTarget.getAttribute('data-network'), e.currentTarget.getAttribute('data-encoded-title') ]) const height = 450 const width = 550 const url = e.currentTarget.getAttribute('data-url') const x = (window.screen.width / 2) - ((width / 2) + 10) const y = (window.screen.height / 2) - ((height / 2) + 50) window.open(url, 'socialshare', `height=${height},width=${width},top=${y},left=${x},screenX=${x},screenY${y}`) }) }) </script> </div> </section> <section class="px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <section id="newsletter-signup-wrapper" class="p-8 text-white lg:p-12 bg-lake"> <div class="max-w-screen-xl mx-auto"> <div class="max-w-screen-sm"> <h2 class="mb-4 text-5xl font-bold"> Become a better social marketer. </h2> <p class="mb-4"> Get expert social media advice delivered straight to your inbox. </p> <form id="newsletterSubscriptionForm" action="/"> <div class="flex max-w-md"> <div class="flex newsletter__fields"> <label for="newsletter-email" class="sr-only"> Email address </label> <input id="newsletter-email" class="p-2 text-base border-0 lg:text-lg lg:p-4 text-nocturn grow" type="email" placeholder="Email address" required> <input name="optimizely-variation" class="optimizely-variation" value="" type="hidden"> </div> <button type="submit" class="btn btn-spring" data-ga-track-id="blog_cta_newsletter_signup_footer"> Sign up </button> </div> </form> </div> </div> </section> </section> <section> <div class="px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <div class="flex flex-col divide-y border-y border-nocturn/10"> <div class="py-6 max-w-none"> <a href="https://blog.hootsuite.com/author/trish-riswick/" class="font-bold no-underline text-lake"> By Trish Riswick </a> <div class="flex gap-8 mt-2"> <div class="flex flex-col gap-2"> <div class="w-28 h-28"><img alt='Trish Riswick' src='https://secure.gravatar.com/avatar/32dfe625cd891d797b11e8dc9e7aed09?s=112&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/32dfe625cd891d797b11e8dc9e7aed09?s=224&d=mm&r=g 2x' class='avatar avatar-112 photo rounded-lg' height='112' width='112' loading='lazy' decoding='async'/></div> <div class="flex"> <a href="https://ca.linkedin.com/in/trish-riswick-779428108" aria-label="Connect with Trish Riswick on LinkedIn" target="_blank"> <svg role="img" class="w-6 h-6 mr-2 transition duration-300 ease-out fill-nocturn group-hover:fill-white"> <use xlink:href="#icon-linkedin"></use> </svg> </a> </div> </div> <div class="prose"> <p>Trish Riswick is the Social Marketing Team Lead at Hootsuite. Over the past 6 years, Trish has worked her way from a freelance social media manager to a small marketing team to an enterprise-level company. At Hootsuite, Trish wears many hats but her main role is to build a strong online community with Hootsuite’s 9+ million followers. She also utilizes social listening tools daily to stay on top of trends and the competition, hosts webinars, and enjoys creating videos for TikTok.</p> </div> </div> <div class="flex justify-end mt-4"> <span class="text-base"> <a class="rounded btn btn-sm btn-lake" href="https://blog.hootsuite.com/author/trish-riswick/"> Read more by Trish Riswick </a> </span> </div> </div> </div> </div> </section> <section class="p-8 lg:p-12"> <div class="max-w-screen-xl mx-auto"> <h2 class="mb-8 text-3xl font-bold"> Related Articles</h2> <div class="grid gap-6 grid-cols md:grid-cols-2 lg:grid-cols-4"> <article id="post-66369" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/social-media-marketing-strategy/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy.png 1080w" sizes="auto, (max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/social-media-marketing-strategy/"> Social media marketing: Strategy template and tips for 2025 </a> </h3> </header> <section class="leading-snug "> <p>This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> October 18, 2024 </span> </footer> </div> </article> <article id="post-187923" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/social-media-report-template-guide/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2023/09/social-media-report-11-1-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/09/social-media-report-11-1-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/09/social-media-report-11-1-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/09/social-media-report-11-1-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/09/social-media-report-11-1-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/09/social-media-report-11-1-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/09/social-media-report-11-1.png 1080w" sizes="auto, (max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/social-media-report-template-guide/"> How to create a social media report [free template included] </a> </h3> </header> <section class="leading-snug "> <p>A comprehensive social media report proves the value of your social marketing plan. 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