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id="post-131664" class="flex flex-col gap-8 post-131664 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-social-media-advertising"> <header class="p-8 border-b md:p-12 border-nocturn/10"> <div class="flex flex-col max-w-screen-xl gap-4 mx-auto md:flex-row md:gap-8 md:items-center"> <div class="md:w-2/3"> <span class="font-semibold">Strategy</span> <h1 class="mb-5 text-3xl font-bold md:text-5xl md:mb-10"> Social media advertising: Cost, benefits, and tips for 2024 </h1> <div class="mb-5 text-lg md:text-xl md:mb-10"> <p>Learn how to use social media advertising to achieve real business results and get the most out of your ad budget.</p> </div> <div class="flex flex-col gap-2 mb-4 md:mb-8"> <span class="text-lg font-bold"> Christina Newberry, Cedric Bruce-Kotey </span> <span class="text-spruce"> November 4, 2024 </span> </div> <a class="rounded btn btn-sm btn-saffron" href="https://www.hootsuite.com/resources/blog/social-advertising-guide" target="_blank" data-ga-track-id="blog_cta_download_hero"> Download a FREE guide to social advertising </a> </div> <figure class="md:w-1/3"> <picture class="flex justify-center wp-post-image" loading="eager" decoding="async" fetchpriority="high"> <source type="image/webp" srcset="https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-556x556.png.webp 556w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-310x310.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-620x620.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-150x150.png.webp 150w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-768x768.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising.png.webp 1080w" sizes="(max-width: 556px) 100vw, 556px"/> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-556x556.png" alt="cover image" loading="eager" decoding="async" fetchpriority="high" srcset="https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2022/12/social-media-advertising.png 1080w" sizes="(max-width: 556px) 100vw, 556px"/> </picture> </figure> </div> </header> <section class="relative"> <div id="the-content" class="prose entry-content"> <div class="top-0 h-full xl:absolute not-prose" style="right: calc(50vw + 21rem)"> <div class="relative flex flex-col h-full gap-8"> <div class="xl:mx-8 sticky z-10 top-[56px]"> <div class="lwptoc one-column xl:text-sm text-base bg-white pt-8 lwptoc-inherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"> <div class="lwptoc_header"> <h2 class="lwptoc_title" style="font-weight:800;">Table of Contents</h2> </div> <div class="lwptoc_items lwptoc_items-visible"> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#What_is_social_media_advertising"> <span class="lwptoc_item_label">What is social media advertising?</span> </a> </div><div class="lwptoc_item"> <a href="#Top_3_benefits_of_social_media_advertising"> <span class="lwptoc_item_label">Top 3 benefits of social media advertising</span> </a> </div><div class="lwptoc_item"> <a href="#The_most_important_social_media_advertising_platforms"> <span class="lwptoc_item_label">The most important social media advertising platforms</span> </a> </div><div class="lwptoc_item"> <a href="#Inspiring_social_media_advertising_examples"> <span class="lwptoc_item_label">Inspiring social media advertising examples</span> </a> </div><div class="lwptoc_item"> <a href="#Social_media_advertising_cost_in_2024"> <span class="lwptoc_item_label">Social media advertising cost in 2024</span> </a> </div><div class="lwptoc_item"> <a href="#5_tips_for_fitting_ads_into_your_social_media_marketing_strategy"> <span class="lwptoc_item_label">5 tips for fitting ads into your social media marketing strategy</span> </a> </div><div class="lwptoc_item"> <a href="#How_to_manage_social_media_ads_with_Hootsuite"> <span class="lwptoc_item_label">How to manage social media ads with Hootsuite</span> </a> </div></div></div> </div></div> </div> </div> </div> <p>Social media advertising is a brand’s best bet for reaching new audiences (or even their existing followers!) in 2024.</p> <p>That’s because adding a budget to your social strategy guarantees your social content will get in front of the people you want to reach. Plus, you can be very specific about which markets you want to target and how much you’re willing to spend.</p> <p>Keep reading to find out if social media advertising is a good fit for your business, how much you should set aside to get started, and which social networks to prioritize.</p> <p>Bonus: We’ve even included expert tips from Hootsuite’s own Senior Manager of Paid Social, <a href="https://www.linkedin.com/in/cedricbrucekotey/">Cedric Bruce-Kotey</a>.</p> <div id="key-takeaways" class="block-key-takeaways"> <div class="wp-block-group border-cedar border rounded-lg p-12 is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading !mt-0 has-lake-color has-text-color has-link-color wp-elements-60abe5040d0af793144c0de2c1afdf64">Key Takeaways</h3> <ol class="wp-block-list"> <li>Social media advertising uses paid ads on platforms like Facebook, Instagram, and LinkedIn to target specific audiences more effectively than organic posts.</li> <li>Paid social ads help brands achieve specific goals, like increasing awareness, driving traffic, or boosting conversions.</li> <li>Most social platforms offer a variety of ad formats, including image, video, carousel, and Stories ads.</li> <li>Successful social ad campaigns require a clear objective, specific audience targeting, and regular performance monitoring.</li> <li>Important ad metrics to track include reach, engagement, click-through rate (CTR), and conversions. Use these to measure performance and refine future campaigns.</li> </ol> </div> </div> <p></p> <div class="wp-block-cover is-light" style="min-height:214px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-tea-background-color has-background-dim-100 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center has-large-font-size"><span id="What_is_social_media_advertising"><strong>What is social media advertising?</strong></span></h2> <p>Social media advertising is a form of digital advertising in which advertisers pay to reach their target audiences on a social platform, like Facebook, Instagram, TikTok, LinkedIn or X.</p> </div></div> <p>The number of people who see your social media ads is referred to as your “paid reach.” This is in contrast to your “<a href="https://blog.hootsuite.com/organic-reach-declining/">organic reach</a>,” which refers to people who see your content as distributed by <a href="https://blog.hootsuite.com/social-media-algorithm/">social media algorithms</a>.</p> <p>Social advertising is constantly evolving, too.</p> <div class="hs-blockquote"> <blockquote class="wp-block-quote is-style-default"> <p>Standard Meta (then Facebook) ads are no longer the only way to reach users. Advertisers can now take advantage of the rise of new platforms such as TikTok, Snapchat, Reddit, and others that are constantly updating their advertising capabilities to stay competitive.</p> <footer class="flex flex-row items-center justify-end gap-4"> <picture decoding="async" class="rounded-full h-16 w-16 my-0 border-2 border-lake" loading="lazy"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg.webp 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg.webp 150w" sizes="(max-width: 512px) 100vw, 512px"/> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" alt="Cedric Bruce-Kotey, Senior Manager of Paid Social at Hootsuite" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg"/><noscript><img decoding="async" width="512" height="512" src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg" alt="Cedric Bruce-Kotey, Senior Manager of Paid Social at Hootsuite" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg 150w" sizes="(max-width: 512px) 100vw, 512px"/></noscript> </picture> <cite class="not-italic !text-left flex flex-col"> <span class="text-2xl font-bold">Cedric Bruce-Kotey </span> <span class="text-sm font-thin"><a href="https://www.linkedin.com/in/cedricbrucekotey/">Senior Manager, Paid Social</a> at Hootsuite </span> </cite> </footer> </blockquote> </div> <h2 class="wp-block-heading"><span id="Top_3_benefits_of_social_media_advertising"><a id="post-464254-_1j7b40eje85v"></a>Top 3 benefits of social media advertising</span></h2> <div class="infogram-embed" data-id="7c6db198-4cbe-4928-aa8a-00444d4206bd" data-type="interactive" data-title="Sensor Tower | State of Digital Advertising 2024 Blog Chart 2"></div><script>!function(e,n,i,s){var d="InfogramEmbeds";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,"script","infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");</script> <p>Why advertise on social media? Well, for starters, literally everyone else is doing it. </p> <p>In fact, according to <a href="https://sensortower.com/blog/state-of-digital-advertising-2024-us-digital-ad-spend-reached-usd117-billion">Sensor Tower</a>, social channels make up the majority of ad spend in the US in 2024, with Facebook, Instagram, YouTube, and TikTok leading the way. </p> <p>But that’s not the only reason you should invest in social ads. Here are three more benefits of social advertising:</p> <ol class="wp-block-list"> <li><strong>Specific audience targeting. </strong>The social platforms offer very detailed ad targeting. When you micro-target users with ad campaigns, you reach only the audience most interested in your products, which maximizes your ad spend.</li> <li><strong>Real-time adjustments. </strong>Social ads provide instant feedback. You can easily gauge the effectiveness of an ongoing campaign and make changes based on performance, including reallocating budget to your best-converting ads with just a few clicks.</li> <li><strong>Simple ROI tracking</strong>. It’s not always easy to calculate the ROI of your overall social strategy, but social ad metrics and reporting show you the real value of your work in dollars and cents.</li> </ol> <div class="not-prose content-upgrade _bonusVariantContentUpgrade style-default has-cta-button" style=""> <a href="https://www.hootsuite.com/resources/blog/social-advertising-guide" class="cover" data-ga-track-id="blog_cta_download_inpost" target="_blank"></a> <div class="all-content-wrapper"> <div class="text-wrapper"> <span class="title" style="display:block;font-weight:700;line-height:1;"> <em>Bonus<span style="color: #FF4C46;">!!!</span></em> </span> <p><strong><span style="text-decoration: underline;">Download a free guide to social advertising </span></strong>and learn the 5 steps to building effective campaigns. No tricks or boring tips—just simple, easy-to-follow instructions that really work.</p> </div> <div class="button-wrapper"> <a href="https://www.hootsuite.com/resources/blog/social-advertising-guide" class="btn-cu" data-ga-track-id="ContentUpgrade_Right_CTA" data-ga-track-info="Download now" target="_blank">Download now</a> </div> </div> </div> <h2 class="wp-block-heading"><span id="The_most_important_social_media_advertising_platforms"><a id="post-464254-_61e3bdh6tou3"></a>The most important social media advertising platforms</span></h2> <p>To determine the most important places for you to advertise, you need to know which social media channels are most popular with <a href="https://blog.hootsuite.com/target-market/">your target market</a>.</p> <p>Which networks have the highest concentration of active users in your target demographics? </p> <p>Here’s a quick summary of age demographics from the <a href="https://www.pewresearch.org/internet/fact-sheet/social-media/">Pew Research Center</a>, noting the percentage of U.S. adults who say they ever use a specific platform.</p> <table id="tablepress-148-no-2" class="tablepress tablepress-id-148"> <thead> <tr class="row-1"> <th class="column-1">Platform</th><th class="column-2">Ages 18-29</th><th class="column-3">Ages 30-49</th><th class="column-4">Ages 50-64</th><th class="column-5">Ages 65+</th> </tr> </thead> <tbody class="row-striping row-hover"> <tr class="row-2"> <td class="column-1">Facebook</td><td class="column-2">67</td><td class="column-3">75</td><td class="column-4">69</td><td class="column-5">58</td> </tr> <tr class="row-3"> <td class="column-1">Instagram</td><td class="column-2">78</td><td class="column-3">59</td><td class="column-4">35</td><td class="column-5">15</td> </tr> <tr class="row-4"> <td class="column-1">LinkedIn</td><td class="column-2">32</td><td class="column-3">40</td><td class="column-4">31</td><td class="column-5">12</td> </tr> <tr class="row-5"> <td class="column-1">Twitter (X)</td><td class="column-2">42</td><td class="column-3">27</td><td class="column-4">17</td><td class="column-5">6</td> </tr> <tr class="row-6"> <td class="column-1">Pinterest</td><td class="column-2">45</td><td class="column-3">40</td><td class="column-4">33</td><td class="column-5">21</td> </tr> <tr class="row-7"> <td class="column-1">Snapchat</td><td class="column-2">65</td><td class="column-3">30</td><td class="column-4">13</td><td class="column-5">4</td> </tr> <tr class="row-8"> <td class="column-1">YouTube</td><td class="column-2">93</td><td class="column-3">92</td><td class="column-4">83</td><td class="column-5">60</td> </tr> <tr class="row-9"> <td class="column-1">WhatsApp</td><td class="column-2">32</td><td class="column-3">38</td><td class="column-4">29</td><td class="column-5">16</td> </tr> <tr class="row-10"> <td class="column-1">Reddit</td><td class="column-2">44</td><td class="column-3">31</td><td class="column-4">11</td><td class="column-5">3</td> </tr> <tr class="row-11"> <td class="column-1">TikTok</td><td class="column-2">62</td><td class="column-3">39</td><td class="column-4">24</td><td class="column-5">10</td> </tr> <tr class="row-12"> <td class="column-1">BeReal</td><td class="column-2">12</td><td class="column-3">3</td><td class="column-4">1</td><td class="column-5"> </td></tr> </tbody> </table>  <p><em>Source: </em><a href="https://www.pewresearch.org/internet/fact-sheet/social-media/"><em>Pew Research Center</em></a></p> <p>Unsurprisingly, a large percentage of both Gen Z and millennials use YouTube and Instagram, while very few people over the age of 49 use Snapchat.</p> <p>Of course, age is just one factor to consider when prioritizing your advertising on social media. </p> <div class="hs-blockquote"> <blockquote class="wp-block-quote is-style-default"> <p>Not every channel is the right channel for you. It’s best to understand what value each channel provides and who your target audience is. </p> <p>Where can you find the right audience interested in your product or service? What is your ideal demographic? Do you have enough budget to be on multiple channels without spreading yourself thin? </p> <p>Once you have answers to a few of these questions, it’s easier to determine which platform to use. </p> <footer class="flex flex-row items-center justify-end gap-4"> <picture decoding="async" class="rounded-full h-16 w-16 my-0 border-2 border-lake" loading="lazy"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg.webp 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg.webp 150w" sizes="(max-width: 512px) 100vw, 512px"/> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" alt="Cedric Bruce-Kotey, Senior Manager of Paid Social at Hootsuite" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg"/><noscript><img decoding="async" width="512" height="512" src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg" alt="Cedric Bruce-Kotey, Senior Manager of Paid Social at Hootsuite" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg 150w" sizes="(max-width: 512px) 100vw, 512px"/></noscript> </picture> <cite class="not-italic !text-left flex flex-col"> <span class="text-2xl font-bold">Cedric Bruce-Kotey </span> <span class="text-sm font-thin"><a href="https://www.linkedin.com/in/cedricbrucekotey/">Senior Manager, Paid Social</a> at Hootsuite </span> </cite> </footer> </blockquote> </div> <p>For more demographics details, check out our full <a href="https://blog.hootsuite.com/social-media-demographics/">guide to social media demographics for marketers</a>.</p> <p>Here are the paid social media advertising campaign objectives and formats available on each of the major social platforms.</p> <h3 class="wp-block-heading"><a id="post-464254-_ev46zrt9bk6z"></a>Facebook Ads</h3> <h4 class="wp-block-heading"><a id="post-464254-_4vf1oma7ypug"></a>Facebook ads objectives</h4> <ul class="wp-block-list"> <li><strong>Awareness:</strong> Introduce your brand to more people.</li> <li><strong>Traffic:</strong> Send traffic to your website.</li> <li><strong>Engagement: </strong>Bring in more likes, comments, and shares.</li> <li><strong>Leads:</strong> Direct viewers to a lead-generation form.</li> <li><strong>App promotion:</strong> Promote your app or game.</li> <li><strong>Sales: </strong>Drive sales conversions.</li> </ul> <h4 class="wp-block-heading"><a id="post-464254-_96pwms7xazj1"></a>Facebook ad formats</h4> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-2.png"><picture decoding="async" class="wp-image-464362"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-2.png.webp"/> <img decoding="async" width="264" height="468" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20264%20468'%3E%3C/svg%3E" alt="Facebook Messenger ad men's classic Reebok sneakers" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-2.png"/><noscript><img decoding="async" width="264" height="468" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-2.png" alt="Facebook Messenger ad men's classic Reebok sneakers"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://www.facebook.com/business/ads/ad-formats?content_id=vI2w0iavLiXcRG2&ref=sem_smb&utm_source=GOOGLE&utm_medium=fbsmbsem&utm_campaign=PFX_SEM_G_BusinessAds_FR_EN_Brand_Exact_Desktop&utm_content=Ads-Format_Evaluating-&utm_term=facebook%20dimensions%20ads&utm_ct=EVG&gad_source=1&gclid=CjwKCAjwt-OwBhBnEiwAgwzrUqnfvj0ewz2BTbqITPDMhpTGzUGytnzKxAH6IzRy2-e9tF57Ukhg1xoCHwAQAvD_BwE"><em>Facebook</em></a></figcaption></figure> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-3.png"><picture decoding="async" class="wp-image-464367"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-3.png.webp"/> <img decoding="async" width="264" height="471" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20264%20471'%3E%3C/svg%3E" alt="Airbnb summer vacation rental Facebook carousel ad" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-3.png"/><noscript><img decoding="async" width="264" height="471" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-3.png" alt="Airbnb summer vacation rental Facebook carousel ad"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://www.facebook.com/business/ads/ad-formats?content_id=vI2w0iavLiXcRG2&ref=sem_smb&utm_source=GOOGLE&utm_medium=fbsmbsem&utm_campaign=PFX_SEM_G_BusinessAds_FR_EN_Brand_Exact_Desktop&utm_content=Ads-Format_Evaluating-&utm_term=facebook%20dimensions%20ads&utm_ct=EVG&gad_source=1&gclid=CjwKCAjwt-OwBhBnEiwAgwzrUqnfvj0ewz2BTbqITPDMhpTGzUGytnzKxAH6IzRy2-e9tF57Ukhg1xoCHwAQAvD_BwE"><em>Facebook</em></a></figcaption></figure> <ul class="wp-block-list"> <li><strong>Photo:</strong> A single image (not necessarily a photo) to promote your products, services, or brand.</li> <li><strong>Video: </strong>Vertical or horizontal, for quick hits or deep dives.</li> <li><strong>Stories: </strong>Mobile-only full-screen vertical video.</li> <li><strong>Messenger: </strong>Viewers can tap to start a conversation with your brand.</li> <li><strong>Carousel:</strong> Up to ten images or videos, each with its own headline, description, or link.</li> <li><strong>Slideshow:</strong> Combine images and text to create a video ad that uses up to five times less data than regular video.</li> <li><strong>Collection:</strong> Mobile shopping experiences that allow viewers to purchase directly through the app.</li> <li><strong>Playables:</strong> Interactive previews of apps.</li> </ul> <p>For more details, head over to our <a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/">Facebook Advertising Guide.</a></p> <h3 class="wp-block-heading"><a id="post-464254-_np6btbu9nrme"></a>Instagram Ads</h3> <h4 class="wp-block-heading"><a id="post-464254-_vwr7mhr10xfe"></a>Instagram ads objectives</h4> <ul class="wp-block-list"> <li><strong>Awareness:</strong> Introduce your brand to more people.</li> <li><strong>Traffic:</strong> Send traffic to your website.</li> <li><strong>Engagement:</strong> Bring in more likes, comments, and shares.</li> <li><strong>Leads:</strong> Direct viewers to a lead-generation form.</li> <li><strong>App promotion:</strong> Promote your app or game.</li> <li><strong>Sales: </strong>Drive sales conversions.</li> </ul> <h4 class="wp-block-heading"><a id="post-464254-_br6asrdppjbw"></a>Instagram ads formats</h4> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4.png"><picture decoding="async" class="wp-image-464372"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4.png.webp 369w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4-310x390.png.webp 310w" sizes="(max-width: 369px) 100vw, 369px"/> <img decoding="async" width="369" height="464" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20369%20464'%3E%3C/svg%3E" alt="Jaspers Market vegetables photo ad in Instagram feed" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4.png 369w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4-310x390.png 310w" data-lazy-sizes="(max-width: 369px) 100vw, 369px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4.png"/><noscript><img decoding="async" width="369" height="464" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4.png" alt="Jaspers Market vegetables photo ad in Instagram feed" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4.png 369w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-4-310x390.png 310w" sizes="(max-width: 369px) 100vw, 369px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://business.instagram.com/a/adsmanager"><em>Instagram</em></a></figcaption></figure> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-5.png"><picture decoding="async" class="wp-image-464377"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-5.png.webp"/> <img decoding="async" width="252" height="483" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20252%20483'%3E%3C/svg%3E" alt="Spruce Instagram Reels ad" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-5.png"/><noscript><img decoding="async" width="252" height="483" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-5.png" alt="Spruce Instagram Reels ad"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://business.instagram.com/blog/introducing-instagram-reels-ads"><em>Instagram</em></a></figcaption></figure> <p>These are mostly the same as the options for Facebook, as both types of ads can be created through <a href="https://blog.hootsuite.com/facebook-business-manager-guide/">Meta Ads Manager</a>.</p> <ul class="wp-block-list"> <li><strong>Photo:</strong> A single image (not necessarily a photo) to promote your products, services, or brand.</li> <li><strong>Video: </strong>Square or horizontal.</li> <li><strong>Stories: </strong>Mobile-only full-screen vertical photos or videos that appear between Stories.</li> <li><strong>Carousel:</strong> Up to 10 images or videos, each with its own headline, description, or link.</li> <li><strong>Reels:</strong> Fullsceen vertical photos or videos that appear between Reels and in feed.</li> <li><strong>Instagram Shop: </strong>Carousel or collection ads featuring square images and checkout through your website or within an Instagram Shop.</li> </ul> <p>Read more in <a href="https://blog.hootsuite.com/instagram-ads-guide/">our guide to Instagram Advertising</a>.</p> <h3 class="wp-block-heading"><a id="post-464254-_3v6txgdiijbu"></a>TikTok ads</h3> <h4 class="wp-block-heading"><a id="post-464254-_4k310ehkqzy3"></a>TikTok ads objectives</h4> <ul class="wp-block-list"> <li><strong>Reach:</strong> Introduce your brand to more people.</li> <li><strong>Traffic:</strong> Send traffic to your website.</li> <li><strong>Video views:</strong> Get more – you guessed it – video views.</li> <li><strong>Community interaction:</strong> Increase traffic to your profile page</li> <li><strong>Product sales: </strong>Drive sales conversions.</li> <li><strong>Website conversions: </strong>Drive other conversions, like adding an item to cart or registering for your newsletter.</li> <li><strong>Lead generation: </strong>Direct viewers to a lead-generation form.</li> <li><strong>App promotion:</strong> Promote your app or game.</li> </ul> <h4 class="wp-block-heading"><a id="post-464254-_bfp56rodv3u8"></a>TikTok ads formats</h4> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7.png"><picture decoding="async" class="wp-image-464387"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7.png.webp 331w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7-310x593.png.webp 310w" sizes="(max-width: 331px) 100vw, 331px"/> <img decoding="async" width="331" height="633" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20331%20633'%3E%3C/svg%3E" alt="TikTok shopping ad video of woman showing products" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7.png 331w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7-310x593.png 310w" data-lazy-sizes="(max-width: 331px) 100vw, 331px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7.png"/><noscript><img decoding="async" width="331" height="633" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7.png" alt="TikTok shopping ad video of woman showing products" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7.png 331w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-7-310x593.png 310w" sizes="(max-width: 331px) 100vw, 331px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://ads.tiktok.com/help/article/getting-started-live-shopping-ads?lang=en"><em>TikTok</em></a></figcaption></figure> <ul class="wp-block-list"> <li><strong>Image: </strong>A single full-screen image to promote your products, services, or brand.</li> <li><strong>Video:</strong> A 5- to 60-second video.</li> <li><strong>Carousel: </strong>Show between 2 to 35 images, depending on the selected objective. Clickable images or calls to action, also depending on the objective.</li> <li><strong>Topview:</strong> A video ad shown as soon as someone opens TikTok. It starts with a 3-second video takeover that leads into an in-feed video. Only available through a sales representative for qualified customers.</li> <li><strong><a href="https://blog.hootsuite.com/experiment-spark-ads/">Spark ads</a>:</strong> These are the TikTok version of boosted posts, with the added twist that you can boost posts from any creator (with their permission).</li> <li><strong>Playable ads: </strong>Offer a preview of your app or game.</li> <li><strong>Live shopping ads:</strong> Allows viewers to purchase products during a live stream.</li> <li><strong>Video shopping ads:</strong> Create videos that allow users to purchase products from your catalog.</li> </ul> <p>Learn more in our <a href="https://blog.hootsuite.com/tiktok-advertising/">guide to TikTok ads </a></p> <h3 class="wp-block-heading"><a id="post-464254-_biodsrk47r7v"></a>X (Twitter) ads</h3> <h4 class="wp-block-heading"><a id="post-464254-_kae9sgcrxmof"></a>X (Twitter) advertising objectives</h4> <ul class="wp-block-list"> <li><strong>Reach:</strong> Introduce your brand to more people.</li> <li><strong>Video views:</strong> Get more video views.</li> <li><strong>App installs:</strong> Promote your app or game.</li> <li><strong>Website traffic: </strong>Send traffic to your website.</li> <li><strong>Engagement:</strong> Bring in more likes, replies, reposts, and so on.</li> <li><strong>App re-engagement: </strong>Get existing but infrequent users of your app to re-engage.</li> <li><strong>Website conversions:</strong> Drive sales and other conversions, like adding an item to cart or registering for your newsletter.</li> </ul> <h4 class="wp-block-heading"><a id="post-464254-_3noqywqvnoxe"></a>X ads formats</h4> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-8.png"><picture decoding="async" class="wp-image-464392"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-8.png.webp"/> <img decoding="async" width="302" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20302%20615'%3E%3C/svg%3E" alt="The Barista Bar coffee X collection ad" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-8.png"/><noscript><img decoding="async" width="302" height="615" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-8.png" alt="The Barista Bar coffee X collection ad"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://business.x.com/en/advertising/formats.html#collection-ads"><em>X</em></a></figcaption></figure> <ul class="wp-block-list"> <li><strong>Promoted Ads:</strong> Formerly known as <a href="https://blog.hootsuite.com/experiment-promoted-tweets/">Promoted Tweets</a>, these can be images, videos, carousels, or text-only.</li> <li><strong>Vertical video ads: </strong>Full-screen, sound-on mobile ads. This is the fastest growing ad surface on the platform.</li> <li><strong>Amplify: </strong>X Amplify Pre-roll ads appear before video content in 15+ categories.</li> <li><strong>Takeover:</strong> X Trend Takeover allows brands to place a sponsored ad on the Explore tab, while X Timeline Takeover ads appear at the top of a user’s timeline when they open X.</li> <li><strong>X Live: </strong>Ad budget to your X Live to maximize reach.</li> <li><strong>Dynamic product ads:</strong> Retarget people who have engaged with a product on your website.</li> <li><strong>Collection ads:</strong> A single hero image plus smaller thumbnails, with multi-destination linking.</li> </ul> <p>Take a deeper dive into <a href="https://blog.hootsuite.com/twitter-ads/">advertising on X</a>.</p> <h3 class="wp-block-heading"><a id="post-464254-_quow5l6p4dqe"></a>Snapchat ads</h3> <h4 class="wp-block-heading"><a id="post-464254-_5305ah2eytw"></a>Snapchat ads objectives</h4> <ul class="wp-block-list"> <li><strong>Awareness:</strong> Introduce your brand to more people and drive traffic to your website.</li> <li><strong>Snap promote:</strong> Promote a specific story to get more subscribers.</li> <li><strong>Promote places: </strong>Advertise a physical location.</li> <li><strong>App installs:</strong> Send viewers to the app store to download your app or game.</li> <li><strong>Drive traffic to website:</strong> Send traffic to your website.</li> <li><strong>Drive traffic to app: </strong>Promote your app or game.</li> <li><strong>Engagement:</strong> Bring in more likes, comments, and so on.</li> <li><strong>Video views:</strong> Get more video views.</li> <li><strong>Lead gen:</strong> Direct viewers to a lead-generation form.</li> <li><strong>Website conversions: </strong>Drive sales and other conversions, like adding an item to cart or registering for your newsletter.</li> <li><strong>Catalog sales:</strong> Drive sales conversions from your catalog.</li> <li><strong>App conversions: </strong>Drive conversions within your app.</li> <li><strong>Calls and texts:</strong> Encourage viewers to call or text your business with a tap.</li> </ul> <h4 class="wp-block-heading"><a id="post-464254-_13ftwhkhsbq5"></a>Snapchat ads formats</h4> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-10.png"><picture decoding="async" class="wp-image-464402"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-10.png.webp"/> <img decoding="async" width="249" height="421" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20249%20421'%3E%3C/svg%3E" alt="Hi Cola experience the flavours Snapchat ad" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-10.png"/><noscript><img decoding="async" width="249" height="421" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-10.png" alt="Hi Cola experience the flavours Snapchat ad"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://forbusiness.snapchat.com/advertising/getting-started"><em>Snapchat</em></a></figcaption></figure> <ul class="wp-block-list"> <li><strong>Single image or video ads:</strong> A single image or video with a CTA.</li> <li><strong>Collection ads:</strong> Four tappable product tiles to showcase products.</li> <li><strong>Story ads:</strong> Between 1 and 20 single video or image ads, shown in sequence mimicking the experience of tapping through a Story.</li> <li><strong>Lenses AR experiences: </strong>Interactive sponsored camera filters.</li> <li><strong>Commercials:</strong> Ads up to 3 minutes long, with the first 6 seconds unskippable.</li> <li><strong>Filter ads:</strong> Image overlays users can add to Snaps.</li> </ul> <h3 class="wp-block-heading"><a id="post-464254-_aucwzu5ytk87"></a>LinkedIn ads</h3> <h4 class="wp-block-heading"><a id="post-464254-_o6roxwadqwt4"></a>LinkedIn ads objectives</h4> <ul class="wp-block-list"> <li><strong>Brand awareness:</strong> Introduce your brand to more people</li> <li><strong>Website visits:</strong> Send traffic to your website.</li> <li><strong>Engagement:</strong> Bring in more likes, comments, shares, and so on.</li> <li><strong>Video views:</strong> Get more video views.</li> <li><strong>Lead generation:</strong> Direct viewers to a lead-generation form.</li> <li><strong>Website conversions:</strong> Drive sales and other conversions, like adding an item to cart or registering for your newsletter.</li> <li><strong>Job applicants:</strong> Promote job opportunities to qualified LinkedIn members based on skills and experience.</li> </ul> <h4 class="wp-block-heading"><a id="post-464254-_qgfjt2prnvcg"></a>LinkedIn ads formats</h4> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12.png"><picture decoding="async" class="wp-image-464412"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12.png.webp 435w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12-310x215.png.webp 310w" sizes="(max-width: 435px) 100vw, 435px"/> <img decoding="async" width="435" height="301" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20435%20301'%3E%3C/svg%3E" alt="FixDex improve customer productivity LinkedIn image ad" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12.png 435w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12-310x215.png 310w" data-lazy-sizes="(max-width: 435px) 100vw, 435px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12.png"/><noscript><img decoding="async" width="435" height="301" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12.png" alt="FixDex improve customer productivity LinkedIn image ad" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12.png 435w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-12-310x215.png 310w" sizes="(max-width: 435px) 100vw, 435px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em> Source: </em><a href="https://business.linkedin.com/marketing-solutions/success/ads-guide/single-image-ads"><em>LinkedIn</em></a></figcaption></figure> <ul class="wp-block-list"> <li><strong>Single image ads: </strong>A single image to promote your products, services, or brand.</li> <li><strong>Video ads:</strong> 3 seconds to 30 minutes in native video format.</li> <li><strong>Carousel ads:</strong> Feature 2-10 clickable cards.</li> <li><strong>Event ads:</strong> Drive attendance to an event with an ad that connects to your event page.</li> <li><strong>Document ads: </strong>Share Word docs, PDFs, Powerpoints, and more, right in the feed – great for lead generation.</li> <li><strong>Thought leader ads:</strong> Promote content from your brand’s thought leaders’ LinkedIn profiles.</li> <li><strong>Sponsored Messaging:</strong> Send direct messages to your target audience’s LinkedIn inbox.</li> <li><strong>Text Ads:</strong> A simple text-only format that appears in the right rail on desktop.</li> <li><strong>Spotlight ads:</strong> Another right rail desktop ad, this time to highlight a specific product, service, or event.</li> <li><strong>Follower ads:</strong> The final right rail desktop format, designed to bring in new followers.</li> </ul> <p>Get all the step-by-step instructions in our <a href="https://blog.hootsuite.com/linkedin-ads-guide/">LinkedIn advertising guide</a>.</p> <h3 class="wp-block-heading"><a id="post-464254-_3y25po1kpigx"></a>Pinterest ads</h3> <h4 class="wp-block-heading"><a id="post-464254-_u0iaapht9xqc"></a>Pinterest ads objectives</h4> <ul class="wp-block-list"> <li><strong>Brand awareness:</strong> Introduce your brand to more people</li> <li><strong>Video view: </strong>Rather than just bringing in more views, this objective aims to maximize play times and completion rates.</li> <li><strong>Consideration: </strong>Increase Pin clicks and outbound clicks.</li> <li><strong>Conversions: </strong>Drive conversions like adding an item to cart or registering for your newsletter.</li> <li><strong>Catalog sales:</strong> Drive sales conversions from your catalog.</li> </ul> <h4 class="wp-block-heading"><a id="post-464254-_9wa91g5y3iaz"></a>Pinterest ads formats</h4> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-13.png"><picture decoding="async" class="wp-image-464417"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-13.png.webp"/> <img decoding="async" width="295" height="360" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20295%20360'%3E%3C/svg%3E" alt="Top Rest non-invasive wrinkle patches Pinterest ad" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-13.png"/><noscript><img decoding="async" width="295" height="360" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-13.png" alt="Top Rest non-invasive wrinkle patches Pinterest ad"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://business.pinterest.com/en-gb/blog/5-tips-drive-beauty-sales-2024/"><em>Pinterest</em></a></figcaption></figure> <ul class="wp-block-list"> <li><strong>Image ads: </strong>A single image to promote your products, services, or brand.</li> <li><strong>Video ads:</strong> You can choose either standard width or max width, which expands across the entire screen on mobile</li> <li><strong>Carousel ads:</strong> Feature 2-5 images.</li> <li><strong>Shopping ads: </strong>Single image ads designed to drive purchases.</li> <li><strong>Collections ads: </strong>A single hero image plus three smaller thumbnails. Mobile-only.</li> <li><strong>Idea ads:</strong> Multiple videos, images, lists, and texts in a single Pin.</li> <li><strong>Showcase ads:</strong> Multiple cards, each with its own interactive features and links.</li> <li><strong>Quiz ads:</strong> An interactive multiple-choice ad with options for multiple outbound links.</li> </ul> <p>Learn more in our <a href="https://blog.hootsuite.com/pinterest-ads/">guide to Pinterest ads</a>.</p> <h3 class="wp-block-heading"><a id="post-464254-_7d37kv1lr352"></a>YouTube ads</h3> <h4 class="wp-block-heading"><a id="post-464254-_lxxey6gh67i"></a>YouTube ads objectives</h4> <ul class="wp-block-list"> <li><strong>Awareness:</strong> Introduce your brand to more people</li> <li><strong>Consideration: </strong>Make your brand top of mind when people start thinking about making a purchase</li> <li><strong>Action:</strong> Drive sales and other conversions, like adding an item to cart or registering for your newsletter.</li> </ul> <h4 class="wp-block-heading"><a id="post-464254-_7thxxa2uzlxw"></a>YouTube ads formats</h4> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15.png"><picture decoding="async" class="wp-image-464427"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15-620x361.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15-310x180.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15.png.webp 687w" sizes="(max-width: 620px) 100vw, 620px"/> <img decoding="async" width="620" height="361" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20361'%3E%3C/svg%3E" alt="Strategy Game total battle YouTube skippable in-stream ad" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15-620x361.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15-310x180.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15.png 687w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15-620x361.png"/><noscript><img decoding="async" width="620" height="361" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15-620x361.png" alt="Strategy Game total battle YouTube skippable in-stream ad" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15-620x361.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15-310x180.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-15.png 687w" sizes="(max-width: 620px) 100vw, 620px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://www.youtube.com/watch?v=9tcTCf9Cy5Y"><em>Tactical Wargame</em></a></figcaption></figure> <ul class="wp-block-list"> <li><strong>In-stream ads: </strong>Skippable or unskippable (up to 30 seconds) videos that run before, during, or after other videos.</li> <li><strong>Bumper ads: </strong>Up to 6 seconds, non-skippable; these play before, after, or during another video.</li> <li><strong>In-feed video ads: </strong>A thumbnail of your video plus text; these ads appear in search results, next to related videos, and on the mobile YouTube homepage.</li> <li><strong>Masthead ads:</strong> Only available through a Google sales rep, these ads autoplay at the top of the YouTube desktop or mobile app.</li> </ul> <p>Learn more about<a href="https://blog.hootsuite.com/youtube-advertising/"> YouTube advertising</a>.</p> <h2 class="wp-block-heading"><span id="Inspiring_social_media_advertising_examples"><a id="post-464254-_d5w8a1fyumwo"></a>Inspiring social media advertising examples</span></h2> <h3 class="wp-block-heading"><a id="post-464254-_7dn200c2tbpi"></a>1. Good Protein combines brand ads with creator content</h3> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21.png"><picture decoding="async" class="wp-image-464457"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-620x397.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-310x199.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-768x492.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21.png.webp 858w" sizes="(max-width: 620px) 100vw, 620px"/> <img decoding="async" width="620" height="397" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20397'%3E%3C/svg%3E" alt="Good Protein TikTok advertising campaign Spark Ads" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-620x397.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-310x199.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-768x492.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21.png 858w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-620x397.png"/><noscript><img decoding="async" width="620" height="397" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-620x397.png" alt="Good Protein TikTok advertising campaign Spark Ads" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-620x397.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-310x199.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21-768x492.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-21.png 858w" sizes="(max-width: 620px) 100vw, 620px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://www.tiktok.com/business/en-CA/inspiration/good-protein?"><em>TikTok</em></a></figcaption></figure> <p>The protein shake brand Good Protein ran a social media advertising campaign on TikTok in which they used Spark Ads to promote creator content alongside brand ads. Creators shared everything from recipes to reviews, while the brand answered questions through video responses.</p> <p><strong>Why this works: </strong>Social media users often trust creators more than brands themselves. Showcasing a variety of voices improved average watch time by <a href="https://www.tiktok.com/business/en-CA/inspiration/good-protein?">25%</a>.</p> <h3 class="wp-block-heading"><a id="post-464254-_rqc6qmh4taon"></a>2. PureGym embraces “real Reels”</h3> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22.png"><picture decoding="async" class="wp-image-464462"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22.png.webp 330w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22-310x570.png.webp 310w" sizes="(max-width: 330px) 100vw, 330px"/> <img decoding="async" width="330" height="607" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20330%20607'%3E%3C/svg%3E" alt="PureGym runner types Reels ad with text" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22.png 330w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22-310x570.png 310w" data-lazy-sizes="(max-width: 330px) 100vw, 330px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22.png"/><noscript><img decoding="async" width="330" height="607" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22.png" alt="PureGym runner types Reels ad with text" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22.png 330w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-22-310x570.png 310w" sizes="(max-width: 330px) 100vw, 330px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://www.facebook.com/business/success/3-puregym"><em>Facebook</em></a></figcaption></figure> <p>PureGym used lo-fi, handheld, Reels ads with text incorporated in the usual Reels style. The idea was to mimic the style of organic Reels content to increase watchtime and engagement.</p> <p><strong>Why this works: </strong>Brands can sometimes be tempted to make their ads look a little too slick. But it can be more effective to match the style of the typical organic content found on the surface you’re using. Going more casual gave PureGym a 5.6x increase in Thruplays over previous Reels ads. Bonus: The ads were cheaper and faster to create than their usual, more formal ads.</p> <h3 class="wp-block-heading"><a id="post-464254-_o2eykx1ylxic"></a>3. NARS Cosmetics boosts ROI with Instagram Shop ads</h3> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23.png"><picture decoding="async" class="wp-image-464467"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23.png.webp 348w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23-310x593.png.webp 310w" sizes="(max-width: 348px) 100vw, 348px"/> <img decoding="async" width="348" height="666" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20348%20666'%3E%3C/svg%3E" alt="Narcissist creamy concealer Instagram sponsored ad with Shop Now button" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23.png 348w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23-310x593.png 310w" data-lazy-sizes="(max-width: 348px) 100vw, 348px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23.png"/><noscript><img decoding="async" width="348" height="666" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23.png" alt="Narcissist creamy concealer Instagram sponsored ad with Shop Now button" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23.png 348w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-23-310x593.png 310w" sizes="(max-width: 348px) 100vw, 348px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://business.instagram.com/success/nars-cosmetics-us/"><em>Instagram</em></a></figcaption></figure> <p>NARS Cosmetics tested shopping ads that allowed customers to check out via their Instagram Shop against ads that directed customers to the NARS website to complete their purchase. They found that adding the Instagram Shops checkout option increased ROI by 6% and decreased cost per purchase by 24%.</p> <p><strong>Why this works:</strong> This is a prime example of why testing is so important. The ad pointing customers to the NARS website was working just fine. Why mess with a good thing? Would customers be as willing to check out within the Instagram Shops interface? In fact, they were more willing to do so, something NARS would never have known without testing.</p> <h3 class="wp-block-heading"><a id="post-464254-_4r9t3qrtffkc"></a>4. Cetaphil gets trendy on Pinterest</h3> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24.png"><picture decoding="async" class="wp-image-464472"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-620x278.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-310x139.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-768x344.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24.png.webp 1058w" sizes="(max-width: 620px) 100vw, 620px"/> <img decoding="async" width="620" height="278" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20278'%3E%3C/svg%3E" alt="Cetaphil Pinterest Trend Badge" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-620x278.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-310x139.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-768x344.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24.png 1058w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-620x278.png"/><noscript><img decoding="async" width="620" height="278" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-620x278.png" alt="Cetaphil Pinterest Trend Badge" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-620x278.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-310x139.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24-768x344.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-24.png 1058w" sizes="(max-width: 620px) 100vw, 620px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://business.pinterest.com/en-us/success-stories/cetaphil/?change_language=true"><em>Pinterest</em></a></figcaption></figure> <p>Cetaphil leaned into trending topics paired with the Pinterest Trend Badge to show Pinners that they were aligning their content (and new products) with statistically significant trends on the platform.</p> <p><strong>Why this works:</strong> Cetaphil put in the research before launching their campaign. They used <a href="https://blog.hootsuite.com/social-seo/">keyword research</a> to learn that people were searching for “simple skincare routine” and “skin types.” They used that information to inform their ad creative strategy, leading to a 4.5% increase in brand awareness.</p> <h2 class="wp-block-heading"><span id="Social_media_advertising_cost_in_2024"><a id="post-464254-_p2zzydl8siw5"></a>Social media advertising cost in 2024</span></h2> <p>It’s nearly impossible to break down social media cost amounts in concrete terms. There are two main reasons for this:</p> <ol class="wp-block-list"> <li>There are many variables in play, such as the value of the keywords you target, the time of year, and even the day of the week.</li> <li>None of the popular social media platforms tend to make this information public.</li> </ol> <p>However, there are a few things we can say specifically. First, you need to understand how you are charged for paid social media advertising.</p> <p>For most ad objectives (except off-platform conversion-oriented ones), you’ll pay either <strong>cost per thousand impressions (CPM)</strong> or <strong>cost per click (CPC)</strong>.</p> <p><strong>For CPM:</strong> You pay every time someone sees your ad. Go ahead and cast a wide net to increase awareness.</p> <p><strong>For CPC:</strong> You don’t get charged for views, only for clicks. Include some qualifying text in your ad to make sure only valuable potential customers click through to reduce your social media advertising cost.</p> <p>A couple of interesting things to note. First, CPM has been on a downward trend for the last year. For comparison, the CPM for paid social ads across Meta, Pinterest, TikTok, YouTube, and LinkedIn was $6.06 in Q4 2023, down from $6.52 in Q4 2022.</p> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16.png"><picture decoding="async" class="wp-image-464432"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16.png.webp 415w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16-310x270.png.webp 310w" sizes="(max-width: 415px) 100vw, 415px"/> <img decoding="async" width="415" height="361" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20415%20361'%3E%3C/svg%3E" alt="Skai average CPM for paid social ads graph" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16.png 415w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16-310x270.png 310w" data-lazy-sizes="(max-width: 415px) 100vw, 415px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16.png"/><noscript><img decoding="async" width="415" height="361" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16.png" alt="Skai average CPM for paid social ads graph" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16.png 415w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-16-310x270.png 310w" sizes="(max-width: 415px) 100vw, 415px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://skai.io/skai-research-center/#q2-report"><em>Skai</em></a></figcaption></figure> <p>And here’s a look at how CPM varies across Meta ad surfaces. Reels have the lowest CPM, while the main feeds on Facebook and Instagram are the most expensive.</p> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17.png"><picture decoding="async" class="wp-image-464437"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17-620x570.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17-310x285.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17.png.webp 651w" sizes="(max-width: 620px) 100vw, 620px"/> <img decoding="async" width="620" height="570" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20570'%3E%3C/svg%3E" alt="Skai graph of CPM variation across Meta ad surfaces" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17-620x570.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17-310x285.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17.png 651w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17-620x570.png"/><noscript><img decoding="async" width="620" height="570" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17-620x570.png" alt="Skai graph of CPM variation across Meta ad surfaces" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17-620x570.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17-310x285.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-17.png 651w" sizes="(max-width: 620px) 100vw, 620px"/></noscript> </picture> </a><figcaption class="wp-element-caption"><em>Source: </em><a href="https://skai.io/skai-research-center/#q2-report"><em>Skai</em></a></figcaption></figure> <h2 class="wp-block-heading"><span id="5_tips_for_fitting_ads_into_your_social_media_marketing_strategy"><a id="post-464254-_ykzvd4hhw4tk"></a>5 tips for fitting ads into your social media marketing strategy</span></h2> <h3 class="wp-block-heading"><a id="post-464254-_pyc2t1mi8mc4"></a>1. Let organic performance inform your ads</h3> <p>High-performing messages make the best candidates for social ads. In fact, the easiest way to advertise on social media is to <a href="https://blog.hootsuite.com/how-does-facebook-boost-posts-work/">boost a top-performing organic post</a>.</p> <p>Use what you’ve learned from your organic posts, user-generated content, or influencer partnerships as a starting point for your social media advertising strategy. Make sure to treat each platform as its own experiment, since results will vary depending on the audience. On that note…</p> <h3 class="wp-block-heading"><a id="post-464254-_3meth8eui218"></a>2. Run A/B tests</h3> <p>Testing one ad against another to determine what works best and refine your strategy is known as A/B testing.</p> <div class="hs-blockquote"> <blockquote class="wp-block-quote is-style-default"> <p>Optimizing ads is all about testing hypotheses. That means test, test, and test some more.</p> <p>You need to determine which creative resonates best, explore new platforms your audience might be on, and take advantage of new features and placements that may help give you an edge.</p> <footer class="flex flex-row items-center justify-end gap-4"> <picture decoding="async" class="rounded-full h-16 w-16 my-0 border-2 border-lake" loading="lazy"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg.webp 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg.webp 150w" sizes="(max-width: 512px) 100vw, 512px"/> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" alt="Cedric Bruce-Kotey, Senior Manager of Paid Social at Hootsuite" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg"/><noscript><img decoding="async" width="512" height="512" src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg" alt="Cedric Bruce-Kotey, Senior Manager of Paid Social at Hootsuite" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey.jpeg 512w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-310x310.jpeg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Cedric-Bruce-Kotey-150x150.jpeg 150w" sizes="(max-width: 512px) 100vw, 512px"/></noscript> </picture> <cite class="not-italic !text-left flex flex-col"> <span class="text-2xl font-bold">Cedric Bruce-Kotey </span> <span class="text-sm font-thin"><a href="https://www.linkedin.com/in/cedricbrucekotey/">Senior Manager, Paid Social</a> at Hootsuite </span> </cite> </footer> </blockquote> </div> <p>It’s a best practice to test several ads with small audiences to determine what works best. Then, use the winning ad for your main social marketing campaign.</p> <p>We teach you the details in our guide to <a href="https://blog.hootsuite.com/social-media-ab-testing/">social media A/B testing</a>.</p> <h3 class="wp-block-heading"><a id="post-464254-_ppfa1gcj2g95"></a>3. Know what business objective you’re trying to achieve</h3> <p>“Campaign ‘success’ can mean many things,” says Bruce-Kotey. “To determine success, you have to start with a clear goal or OKR.”</p> <p>It’s no accident that we start each section of this guide by reviewing the business objectives each type of social media ad can help you achieve. It’s awfully hard to <a href="https://blog.hootsuite.com/smart-social-media-goals/">achieve your goals</a> if you don’t know what your goals are in the first place.</p> <p>Understanding your ultimate goal is critical. It ensures you choose the right social network to advertise on and find the right advertising solution within that platform. Your goal will even guide your creative strategy.</p> <h3 class="wp-block-heading"><a id="post-464254-_ikcwfxmy5si"></a>4. Know your target audience</h3> <p>Know exactly who you’re trying to reach to take maximum advantage of the targeting options and maximize your ROI.</p> <p><a href="https://blog.hootsuite.com/how-to-create-audience-personas/">Developing audience personas</a> can help you understand exactly which audience segments to focus on.</p> <p><strong>Tip:</strong> If you have a brick-and-mortar business, try using “geofencing” to target mobile users so they only see ads when they are close enough to walk in your front door.</p> <h3 class="wp-block-heading"><a id="post-464254-_3971snc5tu0n"></a>5. Measure results — and report on them</h3> <p>Having concrete data about how your ads contribute to business goals (purchases, leads, and so on) is a key part of proving (and improving) <a href="https://blog.hootsuite.com/roi-formulas/">ROI</a>.</p> <p>Knowing which ads are most cost-effective will ensure you get the budget you need to continue your work.</p> <p>The major social networks offer analytics to help you measure the results of ads.</p> <p>You can also use tools like <a href="http://analytics.google.com/">Google Analytics</a> and <a href="https://www.hootsuite.com/products/advanced-analytics">Hootsuite Advanced Analytics</a> to measure results across networks from a single dashboard. A <a href="https://blog.hootsuite.com/social-media-report-template-guide/">social media report</a> is a great way to track your results and look for great content to promote with social ads.</p> <h2 class="wp-block-heading"><span id="How_to_manage_social_media_ads_with_Hootsuite"><a id="post-464254-_xx63hr5dp307"></a>How to manage social media ads with Hootsuite</span></h2> <h3 class="wp-block-heading"><a id="post-464254-_oc62j7r0cunn"></a>Manage social media advertising campaigns</h3> <p>When you manage your social ads alongside your organic content, you can clearly see the overall picture of your <a href="https://blog.hootsuite.com/content-planning/">social content strategy</a>. You can compare performance, juggle your budget, and really dig deep into the relative ROI of each campaign.</p> <p>If you’re already using digital marketing tools like Mailchimp, Hubspot, or Salesforce, you can integrate those, too, so you have all your sales data in one place.</p> <p>Here’s how to do it:</p> <ol class="wp-block-list"> <li>From Hootsuite Composer, click <strong>Create</strong>, then choose the platform on which you want to run your campaign.</li> <li>Choose your objective, audience, budget, and timing.</li> <li>Add text and media to create your ad right in Composer. You can preview how it will look in different formats as you work.</li> <li><strong>Submit </strong>your ad for review by the social platform.</li> <li>Once your campaign is running, use the analytics in <a href="https://www.hootsuite.com/en-gb/products/social-advertising">Hootsuite Social Advertising</a> to get detailed insights into the performance and ROI of your ad(s).</li> </ol> <figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-497506"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-620x349.jpg.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-310x174.jpg.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-768x432.jpg.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-1536x864.jpg.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview.jpg.webp 1920w" sizes="(max-width: 620px) 100vw, 620px"/> <img decoding="async" width="620" height="349" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20349'%3E%3C/svg%3E" alt="Hootsuite Analytics social advertising dashboard with graphs" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-620x349.jpg 620w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-310x174.jpg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-768x432.jpg 768w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-1536x864.jpg 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview.jpg 1920w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-620x349.jpg"/><noscript><img decoding="async" width="620" height="349" src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-620x349.jpg" alt="Hootsuite Analytics social advertising dashboard with graphs" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-620x349.jpg 620w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-310x174.jpg 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-768x432.jpg 768w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview-1536x864.jpg 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Analytics-LinkedIn-Paid-Organic-Overview.jpg 1920w" sizes="(max-width: 620px) 100vw, 620px"/></noscript> </picture> </figure> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-btn-spring"><a class="wp-block-button__link wp-element-button" href="https://www.hootsuite.com/select-plan">Start free 30-day trial</a></div> </div> <h3 class="wp-block-heading"><a id="post-464254-_v155llrfmj28"></a>Manage boosted posts</h3> <p>The easiest way to create a social media advertisement is to boost a post. You can do this using native tools on some of the social platforms.</p> <p>However, the more efficient way is to manage your boosted posts for Facebook, Instagram, and LinkedIn all from one place, alongside your organic content for all platforms in the Hootsuite dashboard.</p> <p><strong>Tip:</strong> Learn more about <a href="https://blog.hootsuite.com/boosted-posts-vs-ad/">the difference between boosted posts and other kinds of advertising on social media</a>.</p> <p>You can schedule your boosted posts in advance as part of a campaign, and even set triggers so that your best organic posts are automatically boosted when they hit certain performance triggers.</p> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18.png"><picture decoding="async" class="wp-image-464442"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-620x522.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-310x261.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-768x647.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-1536x1293.png.webp 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18.png.webp 1808w" sizes="(max-width: 620px) 100vw, 620px"/> <img decoding="async" width="620" height="522" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20522'%3E%3C/svg%3E" alt="Engagement triggers automatically boost posts that meet minimum requirements" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-620x522.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-310x261.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-768x647.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-1536x1293.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18.png 1808w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-620x522.png"/><noscript><img decoding="async" width="620" height="522" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-620x522.png" alt="Engagement triggers automatically boost posts that meet minimum requirements" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-620x522.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-310x261.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-768x647.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18-1536x1293.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-18.png 1808w" sizes="(max-width: 620px) 100vw, 620px"/></noscript> </picture> </a></figure> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-btn-spring"><a class="wp-block-button__link wp-element-button" href="https://www.hootsuite.com/select-plan">Start free 30-day trial</a></div> </div> <p>If you have limited time (we see you, solo social media managers!), this is a hand-off way to expand your reach with social media advertising.</p> <p>Here’s how to do it:</p> <ol class="wp-block-list"> <li>In your Hootsuite dashboard, go to <strong>Advertise</strong> and select the type of post you want to boost: Facebook, Instagram, or LinkedIn.</li> <li>Choose your objective, audience, and placements, and click <strong>Boost</strong> (or <strong>Sponsor</strong>, for LinkedIn posts). That’s it!</li> </ol> <figure class="wp-block-image"><a href="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19.png"><picture decoding="async" class="wp-image-464447"> <source type="image/webp" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-620x785.png.webp 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-310x392.png.webp 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-768x972.png.webp 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19.png.webp 814w" sizes="(max-width: 620px) 100vw, 620px"/> <img decoding="async" width="620" height="785" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20785'%3E%3C/svg%3E" alt="Boost setting ad account and page build your own audience" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-620x785.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-310x392.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-768x972.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19.png 814w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-620x785.png"/><noscript><img decoding="async" width="620" height="785" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-620x785.png" alt="Boost setting ad account and page build your own audience" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-620x785.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-310x392.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19-768x972.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/social-media-advertising-19.png 814w" sizes="(max-width: 620px) 100vw, 620px"/></noscript> </picture> </a></figure> <p><strong>Integrate your paid and organic social strategies to strengthen connections with existing customers and reach new ones. Use Hootsuite Social Advertising to easily keep track of all of your social media activity—including ad campaigns—and get a complete view of your social ROI. Try it for free.</strong></p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="https://www.hootsuite.com/offer/blog">Start free 30-day trial</a></div> </div> <div id="sidebar-right" class="not-prose absolute top-0 h-full max-[1050px]:hidden"> <div class="w-[264px] gap-8 flex flex-col relative h-full"> <div class="side-rail-container"> <div class="side-rail-cta-inner-wrapper"> <div class="side-rail-cta style-default rail-light"> <span class="title" style="display:block; font-weight:800;">Paid 🤝 Organic</span> <p class="p1">Easily <strong>plan, manage and analyze ads and organic content from one place</strong> with Hootsuite Social Advertising. See it in action.</p> <a href="https://www.hootsuite.com/select-plan" class="btn hs-btn-rail narrow content-upgrade__popup-btn" data-ga-track-id="blog_cta_trial_intent_rightrail" data-ga-track-info="Free 30-day trial" target="_blank">Free 30-day trial</a> </div> </div> <div class="flex justify-center gap-4 mt-4"> <a href="https://twitter.com/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a href="https://www.facebook.com/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> <a href="https://www.linkedin.com/company/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a href="https://www.youtube.com/user/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-youtube"></use> </svg> </a> <a href="https://www.instagram.com/hootsuite/" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-instagram"></use> </svg> </a> <a href="https://www.tiktok.com/@hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-tiktok"></use> </svg> </a> </div> </div> </div> </div> </div> </section> <section> <div class="flex flex-wrap items-center justify-between gap-8 px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <div class="flex flex-wrap items-center gap-4"> <a href="https://blog.hootsuite.com/tag/social-media-advertising/" class="block px-5 py-2 text-sm transition duration-300 ease-out rounded-md bg-tea hover:bg-spring"> Social media advertising </a> </div> <div class="flex gap-4"> <a data-url="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-advertising%2F&text=Social+media+advertising%3A+Cost%2C+benefits%2C+and+tips+for+2024" data-network="Twitter" data-encoded-title="Social+media+advertising%3A+Cost%2C+benefits%2C+and+tips+for+2024" class="social-share" aria-label="Share on Twitter" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-advertising%2F&text=Social+media+advertising%3A+Cost%2C+benefits%2C+and+tips+for+2024" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a data-url="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-advertising%2F&description=Social+media+advertising%3A+Cost%2C+benefits%2C+and+tips+for+2024" data-network="LinkedIn" data-encoded-title="Social+media+advertising%3A+Cost%2C+benefits%2C+and+tips+for+2024" class="social-share" aria-label="Share on Linkedin" href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-advertising%2F&description=Social+media+advertising%3A+Cost%2C+benefits%2C+and+tips+for+2024" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a data-url="https://www.facebook.com/sharer.php?display=popup&u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-advertising%2F" data-network="Facebook" data-encoded-title="Social+media+advertising%3A+Cost%2C+benefits%2C+and+tips+for+2024" class="social-share" aria-label="Share on Facebook" href="https://www.facebook.com/sharer.php?display=page&u=https%3A%2F%2Fblog.hootsuite.com%2Fsocial-media-advertising%2F" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> </div> <script> document.querySelectorAll('.social-share').forEach((link) => { link.addEventListener('click', (e) => { e.preventDefault() _gaq.push([ '_trackEvent', 'BlogShare', e.currentTarget.getAttribute('data-network'), e.currentTarget.getAttribute('data-encoded-title') ]) const height = 450 const width = 550 const url = e.currentTarget.getAttribute('data-url') const x = (window.screen.width / 2) - ((width / 2) + 10) const y = (window.screen.height / 2) - ((height / 2) + 50) window.open(url, 'socialshare', `height=${height},width=${width},top=${y},left=${x},screenX=${x},screenY${y}`) }) }) </script> </div> </section> <section class="px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <section id="newsletter-signup-wrapper" class="p-8 text-white lg:p-12 bg-lake"> <div class="max-w-screen-xl mx-auto"> <div class="max-w-screen-sm"> <h2 class="mb-4 text-5xl font-bold"> Become a better social marketer. </h2> <p class="mb-4"> Get expert social media advice delivered straight to your inbox. </p> <form id="newsletterSubscriptionForm" action="/"> <div class="flex max-w-md"> <div class="flex newsletter__fields"> <label for="newsletter-email" class="sr-only"> Email address </label> <input id="newsletter-email" class="p-2 text-base border-0 lg:text-lg lg:p-4 text-nocturn grow" type="email" placeholder="Email address" required> <input name="optimizely-variation" class="optimizely-variation" value="" type="hidden"> </div> <button type="submit" class="btn btn-spring" data-ga-track-id="blog_cta_newsletter_signup_footer"> Sign up </button> </div> </form> </div> </div> </section> </section> <section> <div class="px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <div class="flex flex-col divide-y border-y border-nocturn/10"> <div class="py-6 max-w-none"> <a href="https://blog.hootsuite.com/author/christina-newberry/" class="font-bold no-underline text-lake"> By Christina Newberry </a> <div class="flex gap-8 mt-2"> <div class="flex flex-col gap-2"> <div class="w-28 h-28"><img alt='Christina Newberry' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20112%20112'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/df7d9167924a4a6f1d6e427a4dc9d9e9?s=224&d=mm&r=g 2x' class='avatar avatar-112 photo rounded-lg' height='112' width='112' decoding='async' data-lazy-src="https://secure.gravatar.com/avatar/df7d9167924a4a6f1d6e427a4dc9d9e9?s=112&d=mm&r=g"/><noscript><img alt='Christina Newberry' src='https://secure.gravatar.com/avatar/df7d9167924a4a6f1d6e427a4dc9d9e9?s=112&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/df7d9167924a4a6f1d6e427a4dc9d9e9?s=224&d=mm&r=g 2x' class='avatar avatar-112 photo rounded-lg' height='112' width='112' loading='lazy' decoding='async'/></noscript></div> <div class="flex"> <a href="https://twitter.com/ckjnewberry" aria-label="Follow Christina Newberry on Twitter" target="_blank"> <svg role="img" class="w-6 h-6 mr-2 transition duration-300 ease-out fill-nocturn group-hover:fill-white"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> </div> </div> <div class="prose"> <p>Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer's biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016.</p> </div> </div> <div class="flex justify-end mt-4"> <span class="text-base"> <a class="rounded btn btn-sm btn-lake" href="https://blog.hootsuite.com/author/christina-newberry/"> Read more by Christina Newberry </a> </span> </div> </div> <div class="py-6 max-w-none"> <a href="https://blog.hootsuite.com/author/cedric-bruce-kotey/" class="font-bold no-underline text-lake"> By Cedric Bruce-Kotey </a> <div class="flex gap-8 mt-2"> <div class="flex flex-col gap-2"> <div class="w-28 h-28"><img alt='Cedric Bruce-Kotey' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20112%20112'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/a33583f9c68f1b98702b01349fbf989b?s=224&d=mm&r=g 2x' class='avatar avatar-112 photo rounded-lg' height='112' width='112' decoding='async' data-lazy-src="https://secure.gravatar.com/avatar/a33583f9c68f1b98702b01349fbf989b?s=112&d=mm&r=g"/><noscript><img alt='Cedric Bruce-Kotey' src='https://secure.gravatar.com/avatar/a33583f9c68f1b98702b01349fbf989b?s=112&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a33583f9c68f1b98702b01349fbf989b?s=224&d=mm&r=g 2x' class='avatar avatar-112 photo rounded-lg' height='112' width='112' loading='lazy' decoding='async'/></noscript></div> <div class="flex"> <a href="https://www.linkedin.com/in/cedricbrucekotey/" aria-label="Connect with Cedric Bruce-Kotey on LinkedIn" target="_blank"> <svg role="img" class="w-6 h-6 mr-2 transition duration-300 ease-out fill-nocturn group-hover:fill-white"> <use xlink:href="#icon-linkedin"></use> </svg> </a> </div> </div> <div class="prose"> <p>Analytical, curious, and always learning. Results-driven, with a passion for digital advertising. Over 7+ years of agency-side experience in performance marketing for Fortune 500 brands across an array of industries/verticals and media platforms. Experience in aspects of marketing primarily focused on paid media strategy, media buying, measurement, influencer marketing, Google Ads (PPC), Paid Social, Display Advertising, Youtube Advertising, Bing Ads, and Remarketing. Earned a Master's Degree in Digital Marketing & Analytics at Aurora University.</p> <p>Expertise in: Facebook Ads, TikTok Ads, Google Ads (Search & Display), Programmatic Ads, Tag Manager, Mobile App Campaigns.</p> </div> </div> <div class="flex justify-end mt-4"> <span class="text-base"> <a class="rounded btn btn-sm btn-lake" href="https://blog.hootsuite.com/author/cedric-bruce-kotey/"> Read more by Cedric Bruce-Kotey </a> </span> </div> </div> </div> </div> </section> <section class="p-8 lg:p-12"> <div class="max-w-screen-xl mx-auto"> <h2 class="mb-8 text-3xl font-bold"> Related Articles</h2> <div class="grid gap-6 grid-cols md:grid-cols-2 lg:grid-cols-4"> <article id="post-249403" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/google-ads-small-budget/"> <picture class=" wp-post-image"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20540%20540'%3E%3C/svg%3E" height="540" width="540" alt="cover illustration" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2020/08/Google-Ads-on-a-small-budget_540x540-1.svg"><noscript><img loading="lazy" src="https://blog.hootsuite.com/wp-content/uploads/2020/08/Google-Ads-on-a-small-budget_540x540-1.svg" height="540" width="540" alt="cover illustration"></noscript> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/google-ads-small-budget/"> 10 Tips for Creating Effective Google Ads on a Small Budget </a> </h3> </header> <section class="leading-snug "> <p>On average, Google Ads generate two dollars for advertisers for every dollar spent. 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