Hootsuite's Glossary of Social Media Terms

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md:text-5xl">Dictionary of Social Media Terms<h1> <div class="mt-4 text-lg text-nocturn md:text-xl"><p>Find your term alphabetically, pick a letter to start and we’ll show you the terms below</p> </div> </header> <section class="px-8 lg:px-12"> <div class="max-w-screen-lg mx-auto text-3xl"> <nav class="flex flex-wrap justify-center gap-4 font-bold"> <a class="text-lake hover:text-cedar" href="#letter-#"> # </a> <a class="text-lake hover:text-cedar" href="#letter-a"> a </a> <a class="text-lake hover:text-cedar" href="#letter-b"> b </a> <a class="text-lake hover:text-cedar" href="#letter-c"> c </a> <a class="text-lake hover:text-cedar" href="#letter-d"> d </a> <a class="text-lake hover:text-cedar" href="#letter-e"> e </a> <a class="text-lake hover:text-cedar" href="#letter-f"> f </a> <a class="text-lake hover:text-cedar" href="#letter-g"> g </a> <a class="text-lake hover:text-cedar" href="#letter-h"> h </a> <a class="text-lake hover:text-cedar" href="#letter-i"> i </a> <a 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</a> <a class="text-lake hover:text-cedar" href="#letter-z"> z </a> </nav> <form class="mt-4"> <label for="glossary-search" class="mb-2 sr-only"> Search </label> <div class="relative"> <div class="absolute inset-y-0 left-0 flex items-center pl-3 pointer-events-none"> <svg class="w-4 h-4" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="m19 19-4-4m0-7A7 7 0 1 1 1 8a7 7 0 0 1 14 0Z"/> </svg> </div> <input type="search" id="glossary-search" class="block w-full p-4 pl-10 border focus:ring-blue-500 focus:border-blue-500" placeholder="Have a specific term in mind? Search for it here."> </div> </form> </div> </section> <section class="p-8 lg:p-12"> <div class="max-w-screen-xl mx-auto"> <div id="glossary-results" class="grid grid-cols-1 md:grid-cols-2 gap-x-4"></div> <div id="glossary-terms"> <div id="letter-#" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> # </h2> <a href="https://blog.hootsuite.com/social-media-definitions/0-5-selfie/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> 0.5 selfie </a> </div> <div id="letter-a" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> a </h2> <a href="https://blog.hootsuite.com/social-media-definitions/a-b-test/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> A/B test </a> <a href="https://blog.hootsuite.com/social-media-definitions/aesthetic/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Aesthetic </a> <a href="https://blog.hootsuite.com/social-media-definitions/ai-chatbot/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> AI chatbot </a> <a href="https://blog.hootsuite.com/social-media-definitions/algorithm/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Algorithm </a> <a href="https://blog.hootsuite.com/social-media-definitions/algospeak/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Algospeak </a> <a href="https://blog.hootsuite.com/social-media-definitions/alt-text/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Alt text </a> <a href="https://blog.hootsuite.com/social-media-definitions/ama-ask-me-anything/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> AMA (Ask Me Anything) </a> <a href="https://blog.hootsuite.com/social-media-definitions/analytics/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Analytics </a> <a href="https://blog.hootsuite.com/social-media-definitions/application-programming-interface-api/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Application programming interface (API) </a> <a href="https://blog.hootsuite.com/social-media-definitions/archiving/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Archiving </a> <a href="https://blog.hootsuite.com/social-media-definitions/artificial-intelligence-ai/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Artificial Intelligence (AI) </a> <a href="https://blog.hootsuite.com/social-media-definitions/avatar/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Avatar </a> </div> <div id="letter-b" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> b </h2> <a href="https://blog.hootsuite.com/social-media-definitions/b2b/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> B2B </a> <a href="https://blog.hootsuite.com/social-media-definitions/b2c/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> B2C </a> <a href="https://blog.hootsuite.com/social-media-definitions/bereal/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> BeReal </a> <a href="https://blog.hootsuite.com/social-media-definitions/bio/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Bio </a> <a href="https://blog.hootsuite.com/social-media-definitions/bitmoji/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Bitmoji </a> <a href="https://blog.hootsuite.com/social-media-definitions/block/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Block </a> <a href="https://blog.hootsuite.com/social-media-definitions/blockchain/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Blockchain </a> <a href="https://blog.hootsuite.com/social-media-definitions/blog/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Blog </a> <a href="https://blog.hootsuite.com/social-media-definitions/blogger/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Blogger </a> <a href="https://blog.hootsuite.com/social-media-definitions/blue-checkmark/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Blue checkmark </a> <a href="https://blog.hootsuite.com/social-media-definitions/bluesky/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Bluesky </a> <a href="https://blog.hootsuite.com/social-media-definitions/booktok/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Booktok </a> <a href="https://blog.hootsuite.com/social-media-definitions/boolean-search/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Boolean search </a> <a href="https://blog.hootsuite.com/social-media-definitions/boost-boosted-post/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Boost, boosted post </a> <a href="https://blog.hootsuite.com/social-media-definitions/bottom-of-the-funnel/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Bottom of the funnel </a> <a href="https://blog.hootsuite.com/social-media-definitions/brand-advocate/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Brand advocate </a> <a href="https://blog.hootsuite.com/social-media-definitions/brand-ambassador/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Brand ambassador </a> <a href="https://blog.hootsuite.com/social-media-definitions/brand-awareness/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Brand awareness </a> <a href="https://blog.hootsuite.com/social-media-definitions/brand-reputation/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Brand reputation </a> <a href="https://blog.hootsuite.com/social-media-definitions/bricks-and-mortar/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Bricks and mortar </a> <a href="https://blog.hootsuite.com/social-media-definitions/broetry/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Broetry </a> <a href="https://blog.hootsuite.com/social-media-definitions/buyer-persona/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Buyer persona </a> <a href="https://blog.hootsuite.com/social-media-definitions/byte/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Byte </a> </div> <div id="letter-c" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> c </h2> <a href="https://blog.hootsuite.com/social-media-definitions/cap/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Cap </a> <a href="https://blog.hootsuite.com/social-media-definitions/caption/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Caption </a> <a href="https://blog.hootsuite.com/social-media-definitions/carousel/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Carousel </a> <a href="https://blog.hootsuite.com/social-media-definitions/cfbr/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> CFBR </a> <a href="https://blog.hootsuite.com/social-media-definitions/channel-art/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Channel art </a> <a href="https://blog.hootsuite.com/social-media-definitions/channel-trailer/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Channel trailer </a> <a href="https://blog.hootsuite.com/social-media-definitions/chat/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Chat </a> <a href="https://blog.hootsuite.com/social-media-definitions/chatbot/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Chatbot </a> <a href="https://blog.hootsuite.com/social-media-definitions/check-in/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Check-in </a> <a href="https://blog.hootsuite.com/social-media-definitions/click-through-rate-ctr/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Click-through rate (CTR) </a> <a href="https://blog.hootsuite.com/social-media-definitions/clickbait/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Clickbait </a> <a href="https://blog.hootsuite.com/social-media-definitions/clubhouse/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Clubhouse </a> <a href="https://blog.hootsuite.com/social-media-definitions/comment/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Comment </a> <a href="https://blog.hootsuite.com/social-media-definitions/community-manager/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Community manager </a> <a href="https://blog.hootsuite.com/social-media-definitions/compliance/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Compliance </a> <a href="https://blog.hootsuite.com/social-media-definitions/connection/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Connection </a> <a href="https://blog.hootsuite.com/social-media-definitions/content-curation/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Content curation </a> <a href="https://blog.hootsuite.com/social-media-definitions/content-marketing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Content marketing </a> <a href="https://blog.hootsuite.com/social-media-definitions/conversational-ai/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Conversational AI </a> <a href="https://blog.hootsuite.com/social-media-definitions/conversion/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Conversion </a> <a href="https://blog.hootsuite.com/social-media-definitions/conversion-rate/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Conversion rate </a> <a href="https://blog.hootsuite.com/social-media-definitions/cost-per-click-cpc/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Cost per click (CPC) </a> <a href="https://blog.hootsuite.com/social-media-definitions/cost-per-lead-cpl/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Cost per lead (CPL) </a> <a href="https://blog.hootsuite.com/social-media-definitions/cost-per-thousand-impressions-cpm/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Cost per thousand impressions (CPM) </a> <a href="https://blog.hootsuite.com/social-media-definitions/cottage-core/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Cottage core </a> <a href="https://blog.hootsuite.com/social-media-definitions/creative-commons/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Creative Commons </a> <a href="https://blog.hootsuite.com/social-media-definitions/creators/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Creators </a> <a href="https://blog.hootsuite.com/social-media-definitions/creep/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Creep </a> <a href="https://blog.hootsuite.com/social-media-definitions/crisis-management/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Crisis management </a> <a href="https://blog.hootsuite.com/social-media-definitions/cross-posting/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Cross-posting </a> <a href="https://blog.hootsuite.com/social-media-definitions/crowdsourcing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Crowdsourcing </a> <a href="https://blog.hootsuite.com/social-media-definitions/csat/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> CSAT </a> </div> <div id="letter-d" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> d </h2> <a href="https://blog.hootsuite.com/social-media-definitions/dark-post/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Dark post </a> <a href="https://blog.hootsuite.com/social-media-definitions/dark-social/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Dark social </a> <a href="https://blog.hootsuite.com/social-media-definitions/dashboard/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Dashboard </a> <a href="https://blog.hootsuite.com/social-media-definitions/demand-generation/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Demand generation </a> <a href="https://blog.hootsuite.com/social-media-definitions/demographics/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Demographics </a> <a href="https://blog.hootsuite.com/social-media-definitions/direct-message/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Direct message (DM) </a> <a href="https://blog.hootsuite.com/social-media-definitions/disappearing-content/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Disappearing content </a> <a href="https://blog.hootsuite.com/social-media-definitions/discord/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Discord </a> <a href="https://blog.hootsuite.com/social-media-definitions/doing-it-for-the-gram/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Doing it for the ‘gram </a> <a href="https://blog.hootsuite.com/social-media-definitions/double-tap/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Double tap </a> <a href="https://blog.hootsuite.com/social-media-definitions/doxing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Doxing </a> </div> <div id="letter-e" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> e </h2> <a href="https://blog.hootsuite.com/social-media-definitions/ebook/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Ebook </a> <a href="https://blog.hootsuite.com/social-media-definitions/e-commerce-chatbot/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> eCommerce chatbot </a> <a href="https://blog.hootsuite.com/social-media-definitions/embed-2/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Embed </a> <a href="https://blog.hootsuite.com/social-media-definitions/emoji/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Emoji </a> <a href="https://blog.hootsuite.com/social-media-definitions/employee-advocacy/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Employee advocacy </a> <a href="https://blog.hootsuite.com/social-media-definitions/endorsement/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Endorsement </a> <a href="https://blog.hootsuite.com/social-media-definitions/engagement/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Engagement </a> <a href="https://blog.hootsuite.com/social-media-definitions/engagement-rate/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Engagement rate </a> <a href="https://blog.hootsuite.com/social-media-definitions/ephemeral-content/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Ephemeral content </a> <a href="https://blog.hootsuite.com/social-media-definitions/evergreen-content/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Evergreen content </a> <a href="https://blog.hootsuite.com/social-media-definitions/everything-app/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Everything app </a> <a href="https://blog.hootsuite.com/social-media-definitions/explore-page/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Explore page </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-media-ecommerce-marketing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social media ecommerce marketing </a> </div> <div id="letter-f" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> f </h2> <a href="https://blog.hootsuite.com/social-media-definitions/facebook/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Facebook </a> <a href="https://blog.hootsuite.com/social-media-definitions/facebook-shop/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Facebook Shop </a> <a href="https://blog.hootsuite.com/social-media-definitions/fan/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Fan </a> <a href="https://blog.hootsuite.com/social-media-definitions/favorite/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Favorite </a> <a href="https://blog.hootsuite.com/social-media-definitions/fediverse/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Fediverse </a> <a href="https://blog.hootsuite.com/social-media-definitions/feed-2/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Feed </a> <a href="https://blog.hootsuite.com/social-media-definitions/filter/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Filter </a> <a href="https://blog.hootsuite.com/social-media-definitions/finsta/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Finsta </a> <a href="https://blog.hootsuite.com/social-media-definitions/fleet/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Fleet </a> <a href="https://blog.hootsuite.com/social-media-definitions/follow-friday-ff/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Follow Friday (#FF) </a> <a href="https://blog.hootsuite.com/social-media-definitions/followers/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Followers </a> <a href="https://blog.hootsuite.com/social-media-definitions/friction/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Friction </a> <a href="https://blog.hootsuite.com/social-media-definitions/friend/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Friend </a> <a href="https://blog.hootsuite.com/social-media-definitions/fyp/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> FYP </a> </div> <div id="letter-g" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> g </h2> <a href="https://blog.hootsuite.com/social-media-definitions/gen-x/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Gen X </a> <a href="https://blog.hootsuite.com/social-media-definitions/gen-z/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Gen Z </a> <a href="https://blog.hootsuite.com/social-media-definitions/geotag/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Geotag </a> <a href="https://blog.hootsuite.com/social-media-definitions/gif/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> GIF </a> <a href="https://blog.hootsuite.com/social-media-definitions/goblin-mode/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Goblin mode </a> <a href="https://blog.hootsuite.com/social-media-definitions/google-ads-google-adwords/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Google Ads (Google Adwords) </a> <a href="https://blog.hootsuite.com/social-media-definitions/google-business-profile/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Google Business Profile </a> <a href="https://blog.hootsuite.com/social-media-definitions/grid/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Grid </a> <a href="https://blog.hootsuite.com/social-media-definitions/group/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Group </a> </div> <div id="letter-l" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> l </h2> <a href="https://blog.hootsuite.com/social-media-definitions/go-live/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Go live </a> <a href="https://blog.hootsuite.com/social-media-definitions/lebian/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> le$$bian </a> <a href="https://blog.hootsuite.com/social-media-definitions/lemon8/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Lemon8 </a> <a href="https://blog.hootsuite.com/social-media-definitions/lens/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Lens </a> <a href="https://blog.hootsuite.com/social-media-definitions/like/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Like </a> <a href="https://blog.hootsuite.com/social-media-definitions/link-building/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Link building </a> <a href="https://blog.hootsuite.com/social-media-definitions/link-in-bio/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Link in bio </a> <a href="https://blog.hootsuite.com/social-media-definitions/listed/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Listed </a> <a href="https://blog.hootsuite.com/social-media-definitions/listening/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Listening </a> <a href="https://blog.hootsuite.com/social-media-definitions/live-journal/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Live journal </a> <a href="https://blog.hootsuite.com/social-media-definitions/live-stream/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Live stream </a> <a href="https://blog.hootsuite.com/social-media-definitions/locket/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Locket </a> <a href="https://blog.hootsuite.com/social-media-definitions/lurker/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Lurker </a> </div> <div id="letter-h" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> h </h2> <a href="https://blog.hootsuite.com/social-media-definitions/handle/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Handle </a> <a href="https://blog.hootsuite.com/social-media-definitions/hangout/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Hangout </a> <a href="https://blog.hootsuite.com/social-media-definitions/hashtag/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Hashtag </a> <a href="https://blog.hootsuite.com/social-media-definitions/header-image/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Header image </a> </div> <div id="letter-i" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> i </h2> <a href="https://blog.hootsuite.com/social-media-definitions/ick/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Ick </a> <a href="https://blog.hootsuite.com/social-media-definitions/impressions/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Impressions </a> <a href="https://blog.hootsuite.com/social-media-definitions/inbound-marketing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Inbound marketing </a> <a href="https://blog.hootsuite.com/social-media-definitions/inbox/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Inbox </a> <a href="https://blog.hootsuite.com/social-media-definitions/influencer/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Influencer </a> <a href="https://blog.hootsuite.com/social-media-definitions/influencer-marketing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Influencer marketing </a> <a href="https://blog.hootsuite.com/social-media-definitions/insights/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Insights </a> <a href="https://blog.hootsuite.com/social-media-definitions/instagram/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Instagram </a> <a href="https://blog.hootsuite.com/social-media-definitions/instagram-shopping/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Instagram shopping </a> <a href="https://blog.hootsuite.com/social-media-definitions/instant-message/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Instant message </a> </div> <div id="letter-k" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> k </h2> <a href="https://blog.hootsuite.com/social-media-definitions/key-performance-indicator-kpi/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Key performance indicator (KPI) </a> <a href="https://blog.hootsuite.com/social-media-definitions/klout/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Klout </a> </div> <div id="letter-m" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> m </h2> <a href="https://blog.hootsuite.com/social-media-definitions/marketing-funnel/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Marketing funnel </a> <a href="https://blog.hootsuite.com/social-media-definitions/mastodon/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Mastodon </a> <a href="https://blog.hootsuite.com/social-media-definitions/meme/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Meme </a> <a href="https://blog.hootsuite.com/social-media-definitions/mention/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Mention </a> <a href="https://blog.hootsuite.com/social-media-definitions/messenger/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Messenger </a> <a href="https://blog.hootsuite.com/social-media-definitions/metaverse/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Metaverse </a> <a href="https://blog.hootsuite.com/social-media-definitions/metric/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Metric </a> <a href="https://blog.hootsuite.com/social-media-definitions/microblogging/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Microblogging </a> <a href="https://blog.hootsuite.com/social-media-definitions/millennial/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Millennial </a> <a href="https://blog.hootsuite.com/social-media-definitions/millennial-pause/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Millennial pause </a> <a href="https://blog.hootsuite.com/social-media-definitions/monetization/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Monetization </a> <a href="https://blog.hootsuite.com/social-media-definitions/monitoring/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Monitoring </a> <a href="https://blog.hootsuite.com/social-media-definitions/mute/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Mute </a> <a href="https://blog.hootsuite.com/social-media-definitions/myspace/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Myspace </a> </div> <div id="letter-n" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> n </h2> <a href="https://blog.hootsuite.com/social-media-definitions/native-advertising/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Native advertising </a> <a href="https://blog.hootsuite.com/social-media-definitions/news-feed/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> News feed </a> <a href="https://blog.hootsuite.com/social-media-definitions/newsjacking/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Newsjacking </a> <a href="https://blog.hootsuite.com/social-media-definitions/nft/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> NFT </a> <a href="https://blog.hootsuite.com/social-media-definitions/noplace/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> noplace </a> <a href="https://blog.hootsuite.com/social-media-definitions/notification/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Notification </a> <a href="https://blog.hootsuite.com/social-media-definitions/nps/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> NPS </a> </div> <div id="letter-o" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> o </h2> <a href="https://blog.hootsuite.com/social-media-definitions/objectives/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Objectives </a> <a href="https://blog.hootsuite.com/social-media-definitions/ok-boomer/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Ok, boomer </a> <a href="https://blog.hootsuite.com/social-media-definitions/onlyfans/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> OnlyFans </a> <a href="https://blog.hootsuite.com/social-media-definitions/organic-reach/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Organic reach </a> </div> <div id="letter-" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> </h2> <a href="https://blog.hootsuite.com/social-media-definitions/oomf/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> OOMF </a> </div> <div id="letter-p" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> p </h2> <a href="https://blog.hootsuite.com/social-media-definitions/paid-social/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Paid social </a> <a href="https://blog.hootsuite.com/social-media-definitions/pay-per-click-ppc/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Pay per click (PPC) </a> <a href="https://blog.hootsuite.com/social-media-definitions/pin/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Pin </a> <a href="https://blog.hootsuite.com/social-media-definitions/pinned-post/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Pinned post </a> <a href="https://blog.hootsuite.com/social-media-definitions/platform/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Platform </a> <a href="https://blog.hootsuite.com/social-media-definitions/post/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Post </a> <a href="https://blog.hootsuite.com/social-media-definitions/private/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Private </a> <a href="https://blog.hootsuite.com/social-media-definitions/promote/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Promote </a> </div> <div id="letter-r" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> r </h2> <a href="https://blog.hootsuite.com/social-media-definitions/reach/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Reach </a> <a href="https://blog.hootsuite.com/social-media-definitions/reaction/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Reaction </a> <a href="https://blog.hootsuite.com/social-media-definitions/real-time-marketing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Real-time marketing </a> <a href="https://blog.hootsuite.com/social-media-definitions/recommendation/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Recommendation </a> <a href="https://blog.hootsuite.com/social-media-definitions/reels/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Reels </a> <a href="https://blog.hootsuite.com/social-media-definitions/referral-marketing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Referral marketing </a> <a href="https://blog.hootsuite.com/social-media-definitions/regram/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Regram </a> <a href="https://blog.hootsuite.com/social-media-definitions/repin/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Repin </a> <a href="https://blog.hootsuite.com/social-media-definitions/reply/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Reply </a> <a href="https://blog.hootsuite.com/social-media-definitions/reply-guy/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Reply guy </a> <a href="https://blog.hootsuite.com/social-media-definitions/repost/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Repost </a> <a href="https://blog.hootsuite.com/social-media-definitions/retargeting/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Retargeting </a> <a href="https://blog.hootsuite.com/social-media-definitions/retweet/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Retweet </a> <a href="https://blog.hootsuite.com/social-media-definitions/review/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Review </a> <a href="https://blog.hootsuite.com/social-media-definitions/rich-pin/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Rich pin </a> <a href="https://blog.hootsuite.com/social-media-definitions/rss-feed/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> RSS feed </a> <a href="https://blog.hootsuite.com/social-media-definitions/rss-reader/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> RSS reader </a> </div> <div id="letter-s" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> s </h2> <a href="https://blog.hootsuite.com/social-media-definitions/scheduling/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Scheduling </a> <a href="https://blog.hootsuite.com/social-media-definitions/search-engine-optimization-seo/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Search engine optimization (SEO) </a> <a href="https://blog.hootsuite.com/social-media-definitions/search-engine-results-page-serp/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Search engine results page (SERP) </a> <a href="https://blog.hootsuite.com/social-media-definitions/selfie/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Selfie </a> <a href="https://blog.hootsuite.com/social-media-definitions/sentiment/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Sentiment </a> <a href="https://blog.hootsuite.com/social-media-definitions/sentiment-analysis/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Sentiment analysis </a> <a href="https://blog.hootsuite.com/social-media-definitions/shadowban/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Shadowban </a> <a href="https://blog.hootsuite.com/social-media-definitions/share/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Share </a> <a href="https://blog.hootsuite.com/social-media-definitions/sov-share-of-voice/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Share of voice (SOV) </a> <a href="https://blog.hootsuite.com/social-media-definitions/ship/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Ship </a> <a href="https://blog.hootsuite.com/social-media-definitions/shoppable-post/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Shoppable post </a> <a href="https://blog.hootsuite.com/social-media-definitions/shorts/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Shorts </a> <a href="https://blog.hootsuite.com/social-media-definitions/smart-goals/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> SMART goals </a> <a href="https://blog.hootsuite.com/social-media-definitions/snap/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Snap </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-commerce/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social commerce </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-customer-service/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social customer service </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-inbox/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social inbox </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-listening/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social listening </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-media-automation/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social media automation </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-media-campaign/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social media campaign </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-media-management/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social media management </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-media-management-platform/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social media management platform </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-media-marketing/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social media marketing </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-media-monitoring/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social media monitoring </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-media-roi/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social media ROI </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-proof/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social proof </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-selling/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social selling </a> <a href="https://blog.hootsuite.com/social-media-definitions/social-sentiment/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Social sentiment </a> <a href="https://blog.hootsuite.com/social-media-definitions/spaces/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Spaces </a> <a href="https://blog.hootsuite.com/social-media-definitions/spam/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Spam </a> <a href="https://blog.hootsuite.com/social-media-definitions/spam-account/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Spam account </a> <a href="https://blog.hootsuite.com/social-media-definitions/sponcon/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Sponcon </a> <a href="https://blog.hootsuite.com/social-media-definitions/sponsored-posts/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Sponsored posts </a> <a href="https://blog.hootsuite.com/social-media-definitions/stan/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Stan </a> <a href="https://blog.hootsuite.com/social-media-definitions/sticker/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Sticker </a> <a href="https://blog.hootsuite.com/social-media-definitions/stories/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Stories </a> <a href="https://blog.hootsuite.com/social-media-definitions/streams/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Streams </a> <a href="https://blog.hootsuite.com/social-media-definitions/subscribers/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Subscribers </a> </div> <div id="letter-t" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl font-bold md:col-span-2"> t </h2> <a href="https://blog.hootsuite.com/social-media-definitions/tag/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Tag </a> <a href="https://blog.hootsuite.com/social-media-definitions/targeting/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Targeting </a> <a href="https://blog.hootsuite.com/social-media-definitions/thread/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Thread </a> <a href="https://blog.hootsuite.com/social-media-definitions/threads-app/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Threads app </a> <a href="https://blog.hootsuite.com/social-media-definitions/throwback-thursday-tbt/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Throwback Thursday (#TBT) </a> <a href="https://blog.hootsuite.com/social-media-definitions/tiktok/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> TikTok </a> <a href="https://blog.hootsuite.com/social-media-definitions/tip-jar/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Tip jar </a> <a href="https://blog.hootsuite.com/social-media-definitions/touch-grass/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Touch grass </a> <a href="https://blog.hootsuite.com/social-media-definitions/trending/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Trending </a> <a href="https://blog.hootsuite.com/social-media-definitions/troll/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Troll </a> <a href="https://blog.hootsuite.com/social-media-definitions/tumblr/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Tumblr </a> <a href="https://blog.hootsuite.com/social-media-definitions/tweet/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Tweet </a> <a href="https://blog.hootsuite.com/social-media-definitions/twitch/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Twitch </a> <a href="https://blog.hootsuite.com/social-media-definitions/twitter/" class="py-6 text-2xl border-b text-lake hover:text-cedar"> Twitter </a> </div> <div id="letter-u" class="grid grid-cols-1 py-8 md:grid-cols-2 gap-x-4"> <h2 class="text-5xl 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