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Shakeup: Hootsuite to acquire Talkwalker to usher in a new era of social media performance<!-- --> <!-- -->April 8th, 2024 – Hootsuite, a global leader in social media management, is excited to announce it is set to acquire Talkwalker, the leading AI-powered social listening solution. In an era where over </span></a><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite" fetchpriority="auto" loading="lazy" width="313" height="42" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" src="/images/hootsuite-logo.svg"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><p class="sc-a2478bd8-2 eELqCk">April 8, 2024</p><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>SaaS Shakeup: Hootsuite to acquire Talkwalker to usher in a new era of social media performance</span></h3><div class="sc-a2478bd8-3 iSuaWs">April 8th, 2024 – Hootsuite, a global leader in social media management, is excited to announce it is set to acquire Talkwalker, the leading AI-powered social listening solution. In an era where over </div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"><div class="sc-88946b63-9 fnpKbU">Continue reading</div></div></div></li><li class="sc-9b0a176d-4 iAUpoR"><div class="sc-88946b63-0 TvXzu sc-3c0558e-2 gkpRMJ"><a class="sc-88946b63-1 kJlmrQ" data-ga-track-id="" aria-label="Link to Hootsuite Welcomes Dave Wynne as Chief Financial Officer" href="/newsroom/press-releases/hootsuite-welcomes-dave-wynne-as-chief-financial-officer"><span class="sc-4d8a0f96-0 iaaCTH">Hootsuite Welcomes Dave Wynne as Chief Financial Officer<!-- --> <!-- -->VANCOUVER, BC — December 4, 2023 — Hootsuite is pleased to announce that Dave Wynne has joined the company as Chief Financial Officer (CFO). He will be a key member of Hootsuite’s executive leadership</span></a><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite" fetchpriority="auto" loading="lazy" width="313" height="42" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" src="/images/hootsuite-logo.svg"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><p class="sc-a2478bd8-2 eELqCk">December 4, 2023</p><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>Hootsuite Welcomes Dave Wynne as Chief Financial Officer</span></h3><div class="sc-a2478bd8-3 iSuaWs">VANCOUVER, BC — December 4, 2023 — Hootsuite is pleased to announce that Dave Wynne has joined the company as Chief Financial Officer (CFO). He will be a key member of Hootsuite’s executive leadership</div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"><div class="sc-88946b63-9 fnpKbU">Continue reading</div></div></div></li><li class="sc-9b0a176d-4 iAUpoR"><div class="sc-88946b63-0 TvXzu sc-3c0558e-2 gkpRMJ"><a class="sc-88946b63-1 kJlmrQ" data-ga-track-id="" aria-label="Link to Hootsuite Unveils The Trends That Keep on Trending for Social Marketers " href="/newsroom/press-releases/hootsuite-unveils-the-trends-that-keep-on-trending-for-social-marketers"><span class="sc-4d8a0f96-0 iaaCTH">Hootsuite Unveils The Trends That Keep on Trending for Social Marketers <!-- --> <!-- -->Hootsuite launches Social Trends 2024 Report, uncovering that while much has changed in the social landscape, brands’ approaches to social stagnates VANCOUVER, BC — November 14, 2023 — As the social </span></a><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite" fetchpriority="auto" loading="lazy" width="313" height="42" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" src="/images/hootsuite-logo.svg"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><p class="sc-a2478bd8-2 eELqCk">November 14, 2023</p><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>Hootsuite Unveils The Trends That Keep on Trending for Social Marketers </span></h3><div class="sc-a2478bd8-3 iSuaWs">Hootsuite launches Social Trends 2024 Report, uncovering that while much has changed in the social landscape, brands’ approaches to social stagnates VANCOUVER, BC — November 14, 2023 — As the social </div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"><div class="sc-88946b63-9 fnpKbU">Continue reading</div></div></div></li><li class="sc-9b0a176d-4 iAUpoR"><div class="sc-88946b63-0 TvXzu sc-3c0558e-2 gkpRMJ"><a class="sc-88946b63-1 kJlmrQ" data-ga-track-id="" aria-label="Link to Hootsuite’s Customer Focus Rewarded in TrustRadius’ 2023 Best Of Awards " href="/newsroom/press-releases/hootsuites-customer-focus-rewarded-in-trustradius-2023-best-of-awards"><span class="sc-4d8a0f96-0 iaaCTH">Hootsuite’s Customer Focus Rewarded in TrustRadius’ 2023 Best Of Awards <!-- --> <!-- -->Hootsuite is awarded all three ‘Best Of’ Awards within the Social Media Management category across Customer Relationship, Value for Price and Feature Set VANCOUVER, BC — November 8, 2023 — Today, Hoot</span></a><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite" fetchpriority="auto" loading="lazy" width="313" height="42" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" src="/images/hootsuite-logo.svg"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><p class="sc-a2478bd8-2 eELqCk">November 8, 2023</p><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>Hootsuite’s Customer Focus Rewarded in TrustRadius’ 2023 Best Of Awards </span></h3><div class="sc-a2478bd8-3 iSuaWs">Hootsuite is awarded all three ‘Best Of’ Awards within the Social Media Management category across Customer Relationship, Value for Price and Feature Set VANCOUVER, BC — November 8, 2023 — Today, Hoot</div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"><div class="sc-88946b63-9 fnpKbU">Continue reading</div></div></div></li><li class="sc-9b0a176d-4 iAUpoR"><div class="sc-88946b63-0 TvXzu sc-3c0558e-2 gkpRMJ"><a class="sc-88946b63-1 kJlmrQ" data-ga-track-id="" aria-label="Link to NYC Health + Hospitals Awarded Gold in the ‘Best Social Media — Healthcare System’ Category of eHealthcare’s Leadership Awards " href="/newsroom/press-releases/nyc-health-hospitals-awarded-gold"><span class="sc-4d8a0f96-0 iaaCTH">NYC Health + Hospitals Awarded Gold in the ‘Best Social Media — Healthcare System’ Category of eHealthcare’s Leadership Awards <!-- --> <!-- -->Hootsuite’s customer, NYC Health + Hospitals, is recognized for its Social Ambassador Program, combating misinformation and educating patients through social   VANCOUVER, BC — November 6, 2023 — Toda</span></a><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite" fetchpriority="auto" loading="lazy" width="313" height="42" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" src="/images/hootsuite-logo.svg"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><p class="sc-a2478bd8-2 eELqCk">November 6, 2023</p><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>NYC Health + Hospitals Awarded Gold in the ‘Best Social Media — Healthcare System’ Category of eHealthcare’s Leadership Awards </span></h3><div class="sc-a2478bd8-3 iSuaWs">Hootsuite’s customer, NYC Health + Hospitals, is recognized for its Social Ambassador Program, combating misinformation and educating patients through social   VANCOUVER, BC — November 6, 2023 — Toda</div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"><div class="sc-88946b63-9 fnpKbU">Continue reading</div></div></div></li><li class="sc-9b0a176d-4 iAUpoR"><div class="sc-88946b63-0 TvXzu sc-3c0558e-2 gkpRMJ"><a class="sc-88946b63-1 kJlmrQ" data-ga-track-id="" aria-label="Link to Hootsuite Ignites B2B Creativity with Unconventional Campaign" href="/newsroom/press-releases/hootsuite-ignites-b2b-creativity-with-unconventional-campaign"><span class="sc-4d8a0f96-0 iaaCTH">Hootsuite Ignites B2B Creativity with Unconventional Campaign<!-- --> <!-- -->VANCOUVER, BC — October 24, 2023 — Hootsuite, the trailblazing social media management platform, rewrites the rules of business-to-business (B2B) marketing with a provocative and boundary-pushing crea</span></a><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite" fetchpriority="auto" loading="lazy" width="313" height="42" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" src="/images/hootsuite-logo.svg"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><p class="sc-a2478bd8-2 eELqCk">October 24, 2023</p><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>Hootsuite Ignites B2B Creativity with Unconventional Campaign</span></h3><div class="sc-a2478bd8-3 iSuaWs">VANCOUVER, BC — October 24, 2023 — Hootsuite, the trailblazing social media management platform, rewrites the rules of business-to-business (B2B) marketing with a provocative and boundary-pushing crea</div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"><div class="sc-88946b63-9 fnpKbU">Continue reading</div></div></div></li></ul></div></section><section class="sc-2a7ff812-0 ePIFfo sc-3c0558e-3 gJkERV"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D ePbCtP"><div data-testid="pagination" class="sc-764a892a-0 kPfpOe"><a 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polaroid__heading"><span>We have amazing customers</span></h3><div class="sc-a2478bd8-3 PDAPI">We have 4,000+ enterprise customers worldwide.</div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"></div></div></li><li class="sc-9b0a176d-4 iAUpoR"><div class="sc-88946b63-0 TvXzu LEVEL_ACCESS_POLAROID"><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="" fetchpriority="auto" loading="lazy" width="630" height="313" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fnewsroom%2Fsocially-responsible.jpg&amp;w=640&amp;q=75 1x, /_next/image?url=%2Fimages%2Fnewsroom%2Fsocially-responsible.jpg&amp;w=1920&amp;q=75 2x" src="/_next/image?url=%2Fimages%2Fnewsroom%2Fsocially-responsible.jpg&amp;w=1920&amp;q=75"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>We are socially responsible</span></h3><div class="sc-a2478bd8-3 PDAPI">Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.</div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"></div></div></li><li class="sc-9b0a176d-4 iAUpoR"><div class="sc-88946b63-0 TvXzu LEVEL_ACCESS_POLAROID"><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="" fetchpriority="auto" loading="lazy" width="630" height="313" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fnewsroom%2Fleader-social-media.jpg&amp;w=640&amp;q=75 1x, /_next/image?url=%2Fimages%2Fnewsroom%2Fleader-social-media.jpg&amp;w=1920&amp;q=75 2x" src="/_next/image?url=%2Fimages%2Fnewsroom%2Fleader-social-media.jpg&amp;w=1920&amp;q=75"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>We’re the leader in social media management</span></h3><div class="sc-a2478bd8-3 PDAPI">We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.</div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"></div></div></li><li class="sc-9b0a176d-4 iAUpoR"><div class="sc-88946b63-0 TvXzu LEVEL_ACCESS_POLAROID"><div class="sc-88946b63-2 egukzP"><span class="sc-8529601e-0 evLpjd"><img alt="" fetchpriority="auto" loading="lazy" width="630" height="313" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-88946b63-6 fluHoY" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fnewsroom%2Fconnect-tools.jpg&amp;w=640&amp;q=75 1x, /_next/image?url=%2Fimages%2Fnewsroom%2Fconnect-tools.jpg&amp;w=1920&amp;q=75 2x" src="/_next/image?url=%2Fimages%2Fnewsroom%2Fconnect-tools.jpg&amp;w=1920&amp;q=75"/></span></div><div class="sc-a2478bd8-1 eyXRSo"><h3 class="sc-9827fdd0-2 iMayWq sc-a2478bd8-0 hDByEQ polaroid__heading"><span>We connect with the tools you use every day</span></h3><div class="sc-a2478bd8-3 PDAPI">With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.</div><div class="sc-a2478bd8-4 bPhjsZ"></div></div><div class="sc-88946b63-7 jqkPLR"></div></div></li></ul></div></section></div></section><section class="sc-2a7ff812-0 kSgtdj"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><div class="sc-3c0558e-0 kEPqcV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Brand Assets and Logos</span></h2><p class="sc-3c0558e-1 gpAFuM">Visit our media portal for brand guidelines, logos, photography, and other brand assets.</p><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a href="https://hootsuite.widencollective.com/portals/bafpk5oo/MediaKitAssets" class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh">View Brand Assets</a></span></div></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><div class="sc-3c0558e-0 kEPqcV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Loved by our customers, partners, and employees</span></h2><p class="sc-3c0558e-1 gpAFuM">Here’s a few awards we’ve picked up in the last few years:</p></div><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><ul class="sc-9b0a176d-3 jSWjSR"><li class="sc-9b0a176d-4 dwaUqx"><section class="sc-2a7ff812-0 ePIFfo sc-ba473fba-0 fmvQdG"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ba473fba-8 cJQQaw"><span class="sc-8529601e-0 evLpjd"><img alt="Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category" fetchpriority="auto" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ba473fba-1 idkjUb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FHFibmUK3H53YjjdEYpfYL%2F10bf47cd37aea5c85cb32f8d6a352e0e%2Fforrester-wave.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FHFibmUK3H53YjjdEYpfYL%2F10bf47cd37aea5c85cb32f8d6a352e0e%2Fforrester-wave.png&amp;w=640&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FHFibmUK3H53YjjdEYpfYL%2F10bf47cd37aea5c85cb32f8d6a352e0e%2Fforrester-wave.png&amp;w=640&amp;q=75"/></span><div class="sc-ba473fba-2 dwdPOE"><div class="sc-ba473fba-3 ldSzaC">&quot;Hootsuite leads the pack with its seller focus and scale.&quot;</div></div></div></div></section></li><li class="sc-9b0a176d-4 dwaUqx"><section class="sc-2a7ff812-0 ePIFfo sc-ba473fba-0 fmvQdG"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ba473fba-8 cJQQaw"><span class="sc-8529601e-0 evLpjd"><img alt="Badge commemorating Hootsuites ranking in multiple G2 categories" fetchpriority="auto" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ba473fba-1 idkjUb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FVvtKbi055sg5m1RkbJylo%2Ffbd832a9d005f28e33fc43caf5c2a6b0%2Fg2crowd.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FVvtKbi055sg5m1RkbJylo%2Ffbd832a9d005f28e33fc43caf5c2a6b0%2Fg2crowd.png&amp;w=640&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FVvtKbi055sg5m1RkbJylo%2Ffbd832a9d005f28e33fc43caf5c2a6b0%2Fg2crowd.png&amp;w=640&amp;q=75"/></span><div class="sc-ba473fba-2 dwdPOE"><div class="sc-ba473fba-3 ldSzaC">Leader in the categories of: Brand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics</div></div></div></div></section></li><li class="sc-9b0a176d-4 dwaUqx"><section class="sc-2a7ff812-0 ePIFfo sc-ba473fba-0 fmvQdG"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ba473fba-8 cJQQaw"><span class="sc-8529601e-0 evLpjd"><img alt="Badge commemorating Hootsuite being ranked in LinkedIn&#x27;s 2018 Top Companies" fetchpriority="auto" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ba473fba-1 idkjUb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7HEooEtVMEe2Cfuymar5My%2Fd3f789b46121b1ac8103b7a126ed25ac%2Flinkedin_191211_163705.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7HEooEtVMEe2Cfuymar5My%2Fd3f789b46121b1ac8103b7a126ed25ac%2Flinkedin_191211_163705.png&amp;w=640&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7HEooEtVMEe2Cfuymar5My%2Fd3f789b46121b1ac8103b7a126ed25ac%2Flinkedin_191211_163705.png&amp;w=640&amp;q=75"/></span><div class="sc-ba473fba-2 dwdPOE"><div class="sc-ba473fba-3 ldSzaC">Hootsuite was ranked #3 of the top 25 companies to work for in Canada.</div></div></div></div></section></li><li class="sc-9b0a176d-4 dwaUqx"><section class="sc-2a7ff812-0 ePIFfo sc-ba473fba-0 fmvQdG"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ba473fba-8 cJQQaw"><span class="sc-8529601e-0 evLpjd"><img alt="Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year" fetchpriority="auto" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ba473fba-1 idkjUb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4kYh0BJPkQh82s0lWsTW8w%2Fde33e7c580743f30aa0d6d412d2186b4%2Fadobe.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4kYh0BJPkQh82s0lWsTW8w%2Fde33e7c580743f30aa0d6d412d2186b4%2Fadobe.png&amp;w=640&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4kYh0BJPkQh82s0lWsTW8w%2Fde33e7c580743f30aa0d6d412d2186b4%2Fadobe.png&amp;w=640&amp;q=75"/></span><div class="sc-ba473fba-2 dwdPOE"><div class="sc-ba473fba-3 ldSzaC">&quot;The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.&quot;</div></div></div></div></section></li></ul></div></section></div></section></div></main><div style="display:contents"><footer aria-label="footer" class="sc-52b5ca0b-0 cKdSKK"><span class="sc-4d8a0f96-0 iaaCTH"><h2>Footer</h2></span><nav aria-label="footer menu" class="sc-b2ab728a-0 sc-18d8ac63-0 hiIza-D cYzEDq"><div class="sc-e71245d8-0 knkbfz"><a href="/"><img alt="" fetchpriority="auto" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="fill" class="sc-9b0cb212-0 lmCFRr" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" 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Yet, Hootsuite's latest research reveals a gap: 56% of social marketing teams say their organizations don’t understand the business impact of social media. 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And by acquiring Talkwalker,","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"Hootsuite takes this mission to the next level. By","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"bringing together two complementary category leaders, businesses will, for the first time, have a social media performance engine to turn insights into action into impact—all fueled by AI. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"We have had listening for years. But it was industry standard, just like everyone else's. While that worked then, the industry is entering a new era of social media performance,” ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"says Irina Novoselsky, CEO of Hootsuite. 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And we’re ready.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"date":"2024-04-08T08:05:00.000-08:00","slug":"/newsroom/press-releases/hootsuite-agrees-to-acquire-talkwalker","customImage":{"src":"","alt":""}},{"title":"Hootsuite Welcomes Dave Wynne as Chief Financial Officer","type":"Press Release","description":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"VANCOUVER, BC","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" — December 4, 2023 — ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/"},"content":[{"nodeType":"text","value":"Hootsuite","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" is pleased to announce that ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.linkedin.com/in/dwynne/"},"content":[{"nodeType":"text","value":"Dave Wynne","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" has joined the company as Chief Financial Officer (CFO). He will be a key member of Hootsuite’s executive leadership team, and will report directly to CEO, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.linkedin.com/in/irina-novoselsky/"},"content":[{"nodeType":"text","value":"Irina Novoselsky","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". As CFO at Hootsuite, Dave will lead the finance, accounting, tax and treasury functions globally and will be responsible for corporate development — optimizing Hootsuite’s financial performance to realize continued profitable growth.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“As a product and customer centric leader, I have great appreciation for Hootsuite and the important role it plays in helping companies support and deepen relationships with their customers in an increasingly complex social landscape,” said ","marks":[],"data":{}},{"nodeType":"text","value":"Wynne","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". “I am honored and excited to join Irina and the team in serving our customers and in partnering to execute sustainable and scalable growth for the company.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dave joins Hootsuite most recently from WIN, a healthcare and technology services company, where as CFO he drove strategy and execution to achieve growth and increased profitability over his five year tenure. Before WIN, he held various senior financial, operational, and sales leadership roles at Boxed, American Apparel and Pressed. Dave was previously a private equity investor in Technology, Healthcare, Consumer, and Financial Services companies at The Riverside Company in New York. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Dave fits all the characteristics of a stand out CFO — he is a skilled finance executive who is also a thoughtful and committed team player,” ","marks":[],"data":{}},{"nodeType":"text","value":"said Irina Novoselsky, CEO, Hootsuite.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" “I’m confident his experience and attitude will help us deliver the innovation we have planned for 2024 and beyond.”","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dave holds an M.B.A. from The Wharton School as well as a Master’s in Product Development (Integrated Innovation) and Bachelor’s in Mechanical Engineering, both from Carnegie Mellon University. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\nDave Wynne on social: ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.linkedin.com/in/dwynne/"},"content":[{"nodeType":"text","value":"LinkedIn","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"date":"2023-12-04T00:00:00.000-05:00","slug":"/newsroom/press-releases/hootsuite-welcomes-dave-wynne-as-chief-financial-officer","customImage":{"src":"","alt":""}},{"title":"Hootsuite Unveils The Trends That Keep on Trending for Social Marketers ","type":"Press Release","description":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Hootsuite launches Social Trends 2024 Report, uncovering that while much has changed in the social landscape, brands’ approaches to social stagnates","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"VANCOUVER, BC — November 14, 2023 ","nodeType":"text"},{"data":{},"marks":[],"value":"— As the social marketers’ guide to the future of social marketing, Hootsuite is continuously pushing boundaries to help businesses authentically connect with their customers and realize the true value of social. Today, Hootsuite launched its ","nodeType":"text"},{"data":{"uri":"https://www.hootsuite.com/research/social-trends?utm_campaign=all-tier_1_campaigns-social_trends_2024-glo-none-------\u0026utm_source=press_release\u0026utm_medium=corporate_communications\u0026utm_content="},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Social Trends 2024 Report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and while the data points to an ever-evolving space, much remains constant — the quest for social ROI, the challenge of upholding the essence of social (ahem…relationships), and striking the balance between authenticity and a steady churn of content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Knowing these are the trends that keep trending, as marketers we need to ask ourselves if we’re approaching social in the right way,” ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"said Elina Vilk, CMO, Hootsuite. ","nodeType":"text"},{"data":{},"marks":[],"value":"“Ticking a box is no longer ticking the box. If brands are still questioning the value of social, they should instead be asking themselves what value does connecting with people bring to their business? Social can be a massive profit engine for business — but it requires shifting the focus to relationships, not transactions.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The content code has yet to be cracked by many brands on social — pointing to an unrelenting disconnection between brands and the users they’re trying to reach. Hootsuite found that 34% of consumers say a focus on self-promotion is a major turn-off in how they perceive brands and 56% of consumers think that brands should be more relatable — and yet, 48% of marketers are still publishing product or brand updates or news multiple times a week. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“What we’d really like to see start trending is the 90% rule — where a great modern social strategy is about adding value to the relationship (with content) 9 times, with the 10th time being when you can reasonably expect to extract value,” ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"said Billy Jones, VP of Marketing, Hootsuite. ","nodeType":"text"},{"data":{},"marks":[],"value":"“Relationships on social, like anywhere else, are a two-way street where you should aim to give more than you take.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Informed by a commercial survey of 4,281 marketers and a consumer survey of 4,508 people, the top trends that Hootsuite uncovered in this year’s Report tell us a consistent story about social marketing across industries: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"AI forces brands to redefine authenticity. ","nodeType":"text"},{"data":{},"marks":[],"value":"With generative AI on the rise, brands are toeing the line between efficiency and authenticity on social media, while being up against demographic differences in how audiences greet AI-generated content. While ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"62% of consumers say they are less likely to engage with and trust content if they know it was created by an AI application","nodeType":"text"},{"data":{},"marks":[],"value":", smart brands will zero-in on the brand experience they are creating, regardless of who (or what) created the content.  ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Strategic brands commit to their champion platforms. ","nodeType":"text"},{"data":{},"marks":[],"value":"With networks releasing new user and advertising features so often, ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"more than half (58%) of marketers say it’s difficult to keep up","nodeType":"text"},{"data":{},"marks":[],"value":". Strapped for time and resources, strategic organizations are becoming less likely to stretch themselves thin and are pushing back unjustified expectations and shifting their platform priorities — with ROI at the center of this exercise. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Entertainment fuels the social ROI engine. ","nodeType":"text"},{"data":{},"marks":[],"value":"While ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"69% of respondents say engagement is the top metric they use to demonstrate ROI,","nodeType":"text"},{"data":{},"marks":[],"value":" half of organizations are self-promoting to unlock that value. 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Social marketers have come of age and are mastering the art of deep breathing and keeping their eyes on the prize (","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"ROI, of course","nodeType":"text"},{"data":{},"marks":[],"value":") despite the constant noise and continued downpour of new tools, platforms and shifts in algorithm science. In 2024, ROI will take center stage on social as smart organizations finally close in on their top-performing tactics.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Realizing the true value of social is challenging when 42% of marketers don’t know who their real audience is or what makes them tick,” ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"continued Elina Vilk, Chief Marketing Officer, Hootsuite. ","nodeType":"text"},{"data":{},"marks":[],"value":"“A renewed focus on driving deeper relationships on the right channels is how brands can deliver (and reap) rewards — and break the stagnation we’re hearing from consumers.” ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Get the data-backed insights, brand examples and strategic advice for 2024 in the full ","nodeType":"text"},{"data":{"uri":"https://www.hootsuite.com/research/social-trends?utm_campaign=all-tier_1_campaigns-social_trends_2024-glo-none-------\u0026utm_source=press_release\u0026utm_medium=corporate_communications\u0026utm_content="},"content":[{"data":{},"marks":[{"type":"underline"},{"type":"bold"}],"value":"report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":". 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Based entirely on quantitative and qualitative customer feedback and sentiment, winners of the 2023 Best of Awards are leaders in their respective categories in relation to the Best Value for Price, Best Customer Relationship and Best Feature Set. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“TIme and again, we’ve uncovered that, no matter what industry you’re in, you’re in the relationship business - and modern relationships exist on social media,” ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"said Ellen Terchila, Chief Customer Officer, Hootsuite. ","nodeType":"text"},{"data":{},"marks":[],"value":"“While value for price and product functionalities are paramount to customer satisfaction, we recognize that it’s our relationship with customers along their journey on social that matters most. No doubt about it, that is our proudest achievement in this year’s awards.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In 2023, Hootsuite has pushed the boundaries of the B2B world with unconventional campaigns that strengthen customer relationships and set them up for success on social — and that shines through in customer reviews on TrustRadius. The success Hootsuite achieved with the 2023 Best of Awards is reflected in the company’s everyday ventures and the key principles that guide them: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"We are proving the value of social through the success of our customers.  ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"We are obsessed with our customers — and helping them succeed (and brag) on social is paramount. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"We are iterating at the highest velocity to guide our customers towards the future of social marketing. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"As part of the 2023 Best Of Awards selection, products have the chance to win in all three categories, with all data sourced from verified customer reviews. The Best Value and Best Feature Set awards go to products with the highest percentage of respondents rating their feature set and value for the price highly. The Best Relationship award is determined by analyzing reviewers' key insights on 'Would Buy Again,' 'Implementation Expectations,' and 'Sales and Marketing Promises.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"Hootsuite has secured all Best of Awards in the Social Media Management category,\" said Megan Headley, VP of Research at TrustRadius. \"Hootsuite's accomplishment is built entirely on customer feedback. Customers wholeheartedly endorse its social media management capabilities, confirming that it lives up to its sales and marketing promises and provides excellent value for the price.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\nTo get inspiration on unlocking the value of social, visit our customer stories ","nodeType":"text"},{"data":{"uri":"https://www.hootsuite.com/en-gb/resources?category=Case+Studies"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"page","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"date":"2023-11-08T00:00:00.000-05:00","slug":"/newsroom/press-releases/hootsuites-customer-focus-rewarded-in-trustradius-2023-best-of-awards","customImage":{"src":"","alt":""}},{"title":"NYC Health + Hospitals Awarded Gold in the ‘Best Social Media — Healthcare System’ Category of eHealthcare’s Leadership Awards ","type":"Press Release","description":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hootsuite’s customer, NYC Health + Hospitals, is recognized for its Social Ambassador Program, combating misinformation and educating patients through social  ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\n","marks":[],"data":{}},{"nodeType":"text","value":"VANCOUVER, BC — November 6, 2023 ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"— Today, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://hootsuite.com/"},"content":[{"nodeType":"text","value":"Hootsuite","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" is bursting with pride and shouting from the rooftops that NYC Health + Hospitals — a valued customer leading the way on social in the healthcare space — has been awarded Gold placement in the ‘","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://ehealthcareawards.com/2023-winners/best-social-media/"},"content":[{"nodeType":"text","value":"Best Social Media — Healthcare System","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":"’ category, in ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://ehealthcareawards.com/"},"content":[{"nodeType":"text","value":"eHealthcare’s 2023 Leadership Awards","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Seeing our industry-leading customers win on social is one thing — working with them to get recognition for their efforts is another,” ","marks":[],"data":{}},{"nodeType":"text","value":"said Ellen Terchila, Chief Customer Officer, Hootsuite. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"\"We are thrilled to witness the impact NYC Health + Hospitals has had with our social advocacy tool, Amplify, to drive forward important campaigns by making educational content readily available to their greatest ambassadors — their employees — to share out on social.” ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"NYC Health + Hospitals created a Social Media Ambassador program that leveraged the power of employee networks and content from medical professionals, providers, and health care experts to educate the public, combat misinformation, and strengthen talent acquisition. 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All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you’ll learn":"What you’ll learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","See What It Includes":"See What It Includes","Learn more about the {{planName}} Plan":"Learn more about the {{planName}} Plan","Learn More":"Learn More","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","social accounts":"social accounts","Schedule {{numberOfPosts}} posts":"Schedule {{numberOfPosts}} posts","plus":"plus","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we’re assuming you’ve used three marketing tactics:":"For this calculator, we’re assuming you’ve used three marketing tactics:","You’ve launched a paid or organic campaign on Facebook":"You’ve launched a paid or organic campaign on Facebook"," You’ve used a dedicated landing page with some form of lead capture such as email sign-ups":" You’ve used a dedicated landing page with some form of lead capture such as email sign-ups","You’re sending leads to a sales team who will then turn those leads into sales":"You’re sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let’s go back home and start this adventure over again.":"Let’s go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or ":"Email your account rep for support with your Enterprise plan; or ","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What’s new":"What’s new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can’t find what you’re looking for?":"Still can’t find what you’re looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that’s right for you":"Pick the plan that’s right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually (Save up to 38%)":"Pay annually (Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we’re not spreading the news, we’re making it":"When we’re not spreading the news, we’re making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We’re the leader in social media management":"We’re the leader in social media management","We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here’s a few awards we’ve picked up in the last few years:":"Here’s a few awards we’ve picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Time Saving Strategies \u0026 Tips":"Time Saving Strategies \u0026 Tips","How to Prove the Value of Social ROI":"How to Prove the Value of Social ROI","Brand Protection Best Practices":"Brand Protection Best Practices","How to Hootsuite: Product Demos":"How to Hootsuite: Product Demos","Social Media Essentials":"Social Media Essentials","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on Demand":"Watch on Demand","Upcoming live":"Upcoming live","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Webinar categories":"Webinar categories","Go":"Go","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! Your verification link has expired":"Oops! Your verification link has expired","Would you like to create a Hootsuite account?":"Would you like to create a Hootsuite account?","Please select Resend email and we'll send you a new verification link.":"Please select Resend email and we'll send you a new verification link.","Sign up":"Sign up","here":"here","Resend email":"Resend email","Welcome back!":"Welcome back!","You are now logged in to your account.":"You are now logged in to your account.","Go to Dashboard":"Go to Dashboard","Oh snap! We got lost.":"Oh snap! We got lost.","Oh snap! Something went wrong.":"Oh snap! Something went wrong.","Thank you for registering for the recording":"Thank you for registering for the recording","Thank you for registering for the webinar":"Thank you for registering for the webinar","you will receive an email with a personalized link shortly.":"you will receive an email with a personalized link shortly.","Ready to take the next step toward becoming a social business?":"Ready to take the next step toward becoming a social business?","Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.":"Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.","Demo Request Received":"Demo Request Received","Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo.":"Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo."}},"en-us":{"translation":{}}},"initialLocale":"en-US","ns":["translation"],"userConfig":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"},"default":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"}}}}},"__N_SSG":true},"page":"/[locale]/[[...slug]]","query":{"locale":"en-us","slug":["newsroom"]},"buildId":"vSfYClAip-1EN0TL2fzCf","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[{"id":"cj_tracking_script","strategy":"lazyOnload","children":"(function(a,b,c,d){a='https://www.mczbf.com/tags/706907980512/tag.js';b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;d.id='cjapitag';a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a)})();"}]}</script><noscript><iframe id="gtm-iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-963X" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html>

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