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class="fl-archive-title">Posts by Eric Schwartzman</h1> </header> <article class="fl-post post-30967 post type-post status-publish format-standard has-post-thumbnail hentry category-owned-media category-seo-consulting" id="fl-post-30967" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/openai-ceo-sam-altman-on-agi-alignment-and-agents/" rel="bookmark" title="OpenAI CEO Sam Altman on AGI, Alignment, and Agents and What it Means for Content Marketers and SEOs">OpenAI CEO Sam Altman on AGI, Alignment, and Agents and What it Means for Content Marketers and SEOs</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">December 31, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/openai-ceo-sam-altman-on-agi-alignment-and-agents/" content="OpenAI CEO Sam Altman on AGI, Alignment, and Agents and What it Means for Content Marketers and SEOs" /><meta itemprop="datePublished" content="2024-12-31" /><meta itemprop="dateModified" content="2024-12-31" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/12/AI-for-Marketing.png" /><meta itemprop="width" content="800" /><meta itemprop="height" content="470" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/openai-ceo-sam-altman-on-agi-alignment-and-agents/" rel="bookmark" title="OpenAI CEO Sam Altman on AGI, Alignment, and Agents and What it Means for Content Marketers and SEOs"> <img width="800" height="470" src="https://www.ericschwartzman.com/wp-content/uploads/2024/12/AI-for-Marketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/12/AI-for-Marketing.png 800w, https://www.ericschwartzman.com/wp-content/uploads/2024/12/AI-for-Marketing-300x176.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/12/AI-for-Marketing-768x451.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>Last week’s fireside chat between Sam Altman, CEO of OpenAI, and Kevin Weil, Chief Product Officer, at their developer conference was a rare glimpse into the company’s evolving perspectives on artificial general intelligence (AGI), alignment, and agents. This conversation not only sheds light on OpenAI’s technological trajectory but also provokes deeper reflection on how these…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/openai-ceo-sam-altman-on-agi-alignment-and-agents/">Read More</a> </div> </article>  <article class="fl-post post-30960 post type-post status-publish format-standard has-post-thumbnail hentry category-owned-media" id="fl-post-30960" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/earned-authority-content-marketing/" rel="bookmark" title="7 Ways to Earn Authority through Content Marketing">7 Ways to Earn Authority through Content Marketing</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">December 17, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/earned-authority-content-marketing/" content="7 Ways to Earn Authority through Content Marketing" /><meta itemprop="datePublished" content="2024-12-17" /><meta itemprop="dateModified" content="2024-12-17" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/12/Eric-Schwartzman-SEO-Keynote-SEO-Rockstars-2025-copy.png" /><meta itemprop="width" content="1000" /><meta itemprop="height" content="667" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/earned-authority-content-marketing/" rel="bookmark" title="7 Ways to Earn Authority through Content Marketing"> <img width="1000" height="667" src="https://www.ericschwartzman.com/wp-content/uploads/2024/12/Eric-Schwartzman-SEO-Keynote-SEO-Rockstars-2025-copy.png" class="attachment-large size-large wp-post-image" alt="Eric Schwartzman SEO Marketing Keynote at SEO Rockstars 2025" decoding="async" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/12/Eric-Schwartzman-SEO-Keynote-SEO-Rockstars-2025-copy.png 1000w, https://www.ericschwartzman.com/wp-content/uploads/2024/12/Eric-Schwartzman-SEO-Keynote-SEO-Rockstars-2025-copy-300x200.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/12/Eric-Schwartzman-SEO-Keynote-SEO-Rockstars-2025-copy-768x512.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>At my SEO Rockstars 2025 keynote in Las Vegas last month, I walked the audience through a series of case studies showing how to create content that not only ranks but also garners media coverage. Here are the key takeaways and strategies that can transform your content game. 1. Solve a Problem No One Else…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/earned-authority-content-marketing/">Read More</a> </div> </article>  <article class="fl-post post-30827 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-content-marketing" id="fl-post-30827" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/financial-content-marketing-lead-generation/" rel="bookmark" title="How Financial Content Marketing is Changing the Lead Generation Game">How Financial Content Marketing is Changing the Lead Generation Game</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">November 20, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/financial-content-marketing-lead-generation/" content="How Financial Content Marketing is Changing the Lead Generation Game" /><meta itemprop="datePublished" content="2024-11-20" /><meta itemprop="dateModified" content="2024-11-21" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/11/financial-content-marketing.png" /><meta itemprop="width" content="1344" /><meta itemprop="height" content="896" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/financial-content-marketing-lead-generation/" rel="bookmark" title="How Financial Content Marketing is Changing the Lead Generation Game"> <img width="1024" height="683" src="https://www.ericschwartzman.com/wp-content/uploads/2024/11/financial-content-marketing-1024x683.png" class="attachment-large size-large wp-post-image" alt="Financial Content Marketing" decoding="async" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/11/financial-content-marketing-1024x683.png 1024w, https://www.ericschwartzman.com/wp-content/uploads/2024/11/financial-content-marketing-300x200.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/11/financial-content-marketing-768x512.png 768w, https://www.ericschwartzman.com/wp-content/uploads/2024/11/financial-content-marketing.png 1344w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>Demystifying Content Marketing for Financial Services Companies Let’s talk about something that’s reshaping how financial services connect with their audience: content marketing. It’s not just a buzzword—it’s a strategy that combines education, trust-building, and engagement to drive results. If you’ve ever clicked on a finance article about saving for retirement or watched a video on…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/financial-content-marketing-lead-generation/">Read More</a> </div> </article>  <article class="fl-post post-30763 post type-post status-publish format-standard has-post-thumbnail hentry category-prtw" id="fl-post-30763" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/news-seo-barry-adams/" rel="bookmark" title="News SEO for Publishers with Barry Adams">News SEO for Publishers with Barry Adams</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">July 23, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/news-seo-barry-adams/" content="News SEO for Publishers with Barry Adams" /><meta itemprop="datePublished" content="2024-07-23" /><meta itemprop="dateModified" content="2024-07-23" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/07/barry-adams.jpg" /><meta itemprop="width" content="500" /><meta itemprop="height" content="296" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/news-seo-barry-adams/" rel="bookmark" title="News SEO for Publishers with Barry Adams"> <img width="500" height="296" src="https://www.ericschwartzman.com/wp-content/uploads/2024/07/barry-adams.jpg" class="attachment-large size-large wp-post-image" alt="News SEO for Publishers Barry Adams" decoding="async" loading="lazy" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/07/barry-adams.jpg 500w, https://www.ericschwartzman.com/wp-content/uploads/2024/07/barry-adams-300x178.jpg 300w" sizes="auto, (max-width: 500px) 100vw, 500px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>In this episode of the Earned Media Podcast, I sit down with Barry Adams, an SEO consultant from Polemic Digital, to discuss news SEO for publishers. We explore Barry’s journey from a webmaster to an SEO specialist for news websites, and he shares invaluable insights into the unique challenges and strategies involved in optimizing news…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/news-seo-barry-adams/">Read More</a> </div> </article>  <article class="fl-post post-30620 post type-post status-publish format-standard has-post-thumbnail hentry category-prtw" id="fl-post-30620" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/ecommerce-seo-expert-aleyda/" rel="bookmark" title="Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies">Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">June 28, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/ecommerce-seo-expert-aleyda/" content="Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies" /><meta itemprop="datePublished" content="2024-06-28" /><meta itemprop="dateModified" content="2024-07-09" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/06/ecommerce-seo-expert-aleyda-solis-SEO-consultant.png" /><meta itemprop="width" content="800" /><meta itemprop="height" content="556" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/ecommerce-seo-expert-aleyda/" rel="bookmark" title="Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies"> <img width="800" height="556" src="https://www.ericschwartzman.com/wp-content/uploads/2024/06/ecommerce-seo-expert-aleyda-solis-SEO-consultant.png" class="attachment-large size-large wp-post-image" alt="Ecommerce SEO expert Aleyda Solis" decoding="async" loading="lazy" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/06/ecommerce-seo-expert-aleyda-solis-SEO-consultant.png 800w, https://www.ericschwartzman.com/wp-content/uploads/2024/06/ecommerce-seo-expert-aleyda-solis-SEO-consultant-300x209.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/06/ecommerce-seo-expert-aleyda-solis-SEO-consultant-768x534.png 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>Ecommerce SEO consultant Aleyda Solis discusses what’s up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast. As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online retailers are grappling with Google’s attempts to leverage generative for search…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/ecommerce-seo-expert-aleyda/">Read More</a> </div> </article>  <article class="fl-post post-30577 post type-post status-publish format-standard has-post-thumbnail hentry category-prtw" id="fl-post-30577" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/google-algorithm-secrets-with-mike-king/" rel="bookmark" title="Google Algorithm Secrets with Mike King">Google Algorithm Secrets with Mike King</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">May 28, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/google-algorithm-secrets-with-mike-king/" content="Google Algorithm Secrets with Mike King" /><meta itemprop="datePublished" content="2024-05-28" /><meta itemprop="dateModified" content="2024-07-09" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/05/Google-Algorithm-Secrets.jpg" /><meta itemprop="width" content="2000" /><meta itemprop="height" content="1286" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/google-algorithm-secrets-with-mike-king/" rel="bookmark" title="Google Algorithm Secrets with Mike King"> <img width="1024" height="658" src="https://www.ericschwartzman.com/wp-content/uploads/2024/05/Google-Algorithm-Secrets-1024x658.jpg" class="attachment-large size-large wp-post-image" alt="Google Algorithm Secrets" decoding="async" loading="lazy" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/05/Google-Algorithm-Secrets-1024x658.jpg 1024w, https://www.ericschwartzman.com/wp-content/uploads/2024/05/Google-Algorithm-Secrets-300x193.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/05/Google-Algorithm-Secrets-768x494.jpg 768w, https://www.ericschwartzman.com/wp-content/uploads/2024/05/Google-Algorithm-Secrets-1536x988.jpg 1536w, https://www.ericschwartzman.com/wp-content/uploads/2024/05/Google-Algorithm-Secrets.jpg 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>Google algorithm secrets are rarely leaked. But in this special episode of the Earned Media Podcast, Mike King – who runs SEO consulting services provider iPullRank – discusses the future of SEO in the age of AI. This podcast is being released just days after Mike’s bombshell blog post, which is taking the SEO world…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/google-algorithm-secrets-with-mike-king/">Read More</a> </div> </article>  <article class="fl-post post-30492 post type-post status-publish format-standard has-post-thumbnail hentry category-prtw" id="fl-post-30492" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/lily-ray/" rel="bookmark" title="Lily Ray on Google’s Generative-AI Web Spam Problem">Lily Ray on Google’s Generative-AI Web Spam Problem</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">April 27, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/lily-ray/" content="Lily Ray on Google’s Generative-AI Web Spam Problem" /><meta itemprop="datePublished" content="2024-04-27" /><meta itemprop="dateModified" content="2024-07-09" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray.png" /><meta itemprop="width" content="800" /><meta itemprop="height" content="533" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/lily-ray/" rel="bookmark" title="Lily Ray on Google’s Generative-AI Web Spam Problem"> <img width="800" height="533" src="https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray.png" class="attachment-large size-large wp-post-image" alt="Lily Ray SEO" decoding="async" loading="lazy" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray.png 800w, https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray-300x200.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray-768x512.png 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>In this exclusive episode of the Earned Media Podcast, Lily Ray, VP of SEO strategy and research at Amsive, explores the challenges Google faces with the influx of AI-generated content. Ray discusses Google’s March 2024 Broad Core Update, which addresses the deluge of low-quality AI content rising in the SERPs. Lily Ray has been methodically…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/lily-ray/">Read More</a> </div> </article>  <article class="fl-post post-30462 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-consulting" id="fl-post-30462" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/3-integrated-marketing-ideas-for-wineries/" rel="bookmark" title="3 Integrated Marketing Ideas for Wineries">3 Integrated Marketing Ideas for Wineries</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">April 9, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/3-integrated-marketing-ideas-for-wineries/" content="3 Integrated Marketing Ideas for Wineries" /><meta itemprop="datePublished" content="2024-04-09" /><meta itemprop="dateModified" content="2024-04-09" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/04/wine-seo-expert-1.jpeg" /><meta itemprop="width" content="1800" /><meta itemprop="height" content="1355" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/3-integrated-marketing-ideas-for-wineries/" rel="bookmark" title="3 Integrated Marketing Ideas for Wineries"> <img width="1024" height="771" src="https://www.ericschwartzman.com/wp-content/uploads/2024/04/wine-seo-expert-1-1024x771.jpeg" class="attachment-large size-large wp-post-image" alt="Eric Schwartzman" decoding="async" loading="lazy" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/04/wine-seo-expert-1-1024x771.jpeg 1024w, https://www.ericschwartzman.com/wp-content/uploads/2024/04/wine-seo-expert-1-300x226.jpeg 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/04/wine-seo-expert-1-768x578.jpeg 768w, https://www.ericschwartzman.com/wp-content/uploads/2024/04/wine-seo-expert-1-1536x1156.jpeg 1536w, https://www.ericschwartzman.com/wp-content/uploads/2024/04/wine-seo-expert-1.jpeg 1800w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>For wineries looking to grow their online shopping revenue, here are 3 ways to take a more integrated approach to wine marketing. Creatively combine SEO, Public Relations, Content Marketing, and Conversion Rate Optimization to stand out in a crowded, dynamic market. As a preview of what I’ll be covering in my talk at the Wine…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/3-integrated-marketing-ideas-for-wineries/">Read More</a> </div> </article>  <article class="fl-post post-29813 post type-post status-publish format-standard has-post-thumbnail hentry category-opinion" id="fl-post-29813" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/could-high-llm-training-costs-nudge-google-gemini-to-normalize-fictional-responses-to-queries/" rel="bookmark" title="Welcome to the World of Buzz AI">Welcome to the World of Buzz AI</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">February 9, 2024</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/could-high-llm-training-costs-nudge-google-gemini-to-normalize-fictional-responses-to-queries/" content="Welcome to the World of Buzz AI" /><meta itemprop="datePublished" content="2024-02-09" /><meta itemprop="dateModified" content="2024-04-03" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2024/02/gemini-ai-google-reddit.png" /><meta itemprop="width" content="800" /><meta itemprop="height" content="533" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/could-high-llm-training-costs-nudge-google-gemini-to-normalize-fictional-responses-to-queries/" rel="bookmark" title="Welcome to the World of Buzz AI"> <img width="800" height="533" src="https://www.ericschwartzman.com/wp-content/uploads/2024/02/gemini-ai-google-reddit.png" class="attachment-large size-large wp-post-image" alt="Google Gemini AI to train on Reddit data sets" decoding="async" loading="lazy" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/02/gemini-ai-google-reddit.png 800w, https://www.ericschwartzman.com/wp-content/uploads/2024/02/gemini-ai-google-reddit-300x200.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/02/gemini-ai-google-reddit-768x512.png 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>Will Google Gemini Normalize Fictional Responses to Queries? The last two paragraphs of a WIRED story by Lauren Goode about Google’s new Gemini chatbot suggests we are heading into the world of Buzz AI, where imagination is as important as truth, regardless of the query. Pichai says, of course, that Google is trying to reduce the…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/could-high-llm-training-costs-nudge-google-gemini-to-normalize-fictional-responses-to-queries/">Read More</a> </div> </article>  <article class="fl-post post-27572 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-consulting" id="fl-post-27572" itemscope="itemscope" itemtype="https://schema.org/BlogPosting"> <header class="fl-post-header"> <h2 class="fl-post-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/negative-seo-report/" rel="bookmark" title="Negative SEO Attacks: Recovering from Black Hat SERP Sabotage">Negative SEO Attacks: Recovering from Black Hat SERP Sabotage</a> </h2> <div class="fl-post-meta fl-post-meta-top"><span class="fl-post-author">By <a href="https://www.ericschwartzman.com/author/eschwartzman/"><span>Eric Schwartzman</span></a></span><span class="fl-sep"> | </span><span class="fl-post-date">September 27, 2023</span></div><meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/negative-seo-report/" content="Negative SEO Attacks: Recovering from Black Hat SERP Sabotage" /><meta itemprop="datePublished" content="2023-09-27" /><meta itemprop="dateModified" content="2023-09-29" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2023/09/Negative-SEO-Attackes.png" /><meta itemprop="width" content="1570" /><meta itemprop="height" content="1084" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> </header> <div class="fl-post-thumb"> <a href="https://www.ericschwartzman.com/negative-seo-report/" rel="bookmark" title="Negative SEO Attacks: Recovering from Black Hat SERP Sabotage"> <img width="1024" height="707" src="https://www.ericschwartzman.com/wp-content/uploads/2023/09/Negative-SEO-Attackes-1024x707.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/09/Negative-SEO-Attackes-1024x707.png 1024w, https://www.ericschwartzman.com/wp-content/uploads/2023/09/Negative-SEO-Attackes-300x207.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/09/Negative-SEO-Attackes-768x530.png 768w, https://www.ericschwartzman.com/wp-content/uploads/2023/09/Negative-SEO-Attackes-1536x1061.png 1536w, https://www.ericschwartzman.com/wp-content/uploads/2023/09/Negative-SEO-Attackes.png 1570w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </a> </div> <div class="fl-post-content clearfix" itemprop="text"> <p>Last year, I got fired by an ecommerce client after tripling their revenue from organic search. A black hat SEO convinced them that investing in high-quality commerce content was a waste of time. I’m an SEO consultant who always bought into what Google considers “ethical” search engine optimization. I’ve always advised my clients against trying…</p> <a class="fl-post-more-link" href="https://www.ericschwartzman.com/negative-seo-report/">Read More</a> </div> </article>  <nav class="fl-archive-nav clearfix" role="navigation"><div class="fl-archive-nav-prev"></div><div class="fl-archive-nav-next"><a href="https://www.ericschwartzman.com/author/eschwartzman/page/2/" >Older Posts »</a></div></nav> </div> <div class="fl-sidebar fl-sidebar-right fl-sidebar-display-desktop col-md-4" itemscope="itemscope" itemtype="https://schema.org/WPSideBar"> <aside id="search-2" class="fl-widget widget_search"><form aria-label="Search" method="get" role="search" action="https://www.ericschwartzman.com/" title="Type and press Enter to search."> <input aria-label="Search" type="search" class="fl-search-input form-control" name="s" placeholder="Search" value="" onfocus="if (this.value === 'Search') { this.value = ''; }" onblur="if (this.value === '') this.value='Search';" /> </form> </aside><aside 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