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fl-module-heading fl-node-5efa4737d6f46" data-node="5efa4737d6f46"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">Lily Ray on Google’s Generative-AI Web Spam Problem</span> </h1> </div> </div> <div class="fl-module fl-module-photo fl-node-5d966bd137ac2" data-node="5d966bd137ac2"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-30497 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray.png" alt="Lily Ray SEO" itemprop="image" height="533" width="800" title="SEO-Lily-Ray" srcset="https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray.png 800w, https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray-300x200.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2024/04/SEO-Lily-Ray-768x512.png 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> </div> <div class="fl-photo-caption fl-photo-caption-below" itemprop="caption"></div> </div> </div> </div> <div class="fl-module fl-module-fl-post-info fl-node-5d966456a5881 single-blog-meta" data-node="5d966456a5881"> <div class="fl-module-content fl-node-content"> <span class="fl-post-info-author"><a href="https://www.ericschwartzman.com/author/eschwartzman/">Eric Schwartzman</a></span> </div> </div> <div class="fl-module fl-module-fl-author-bio fl-node-5d96701b8898c blog-post-meta-author" data-node="5d96701b8898c"> <div class="fl-module-content fl-node-content"> <div class="fl-author-bio-thumb"> <img alt='' src='https://secure.gravatar.com/avatar/67aea78ae8f7e547b6b7c230126f3787?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/67aea78ae8f7e547b6b7c230126f3787?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' loading='lazy' decoding='async'/></div> <div class="fl-author-bio-content"> <h3 class="fl-author-bio-name">Eric Schwartzman</h3> <div class="fl-author-bio-text">Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.</div> </div> </div> </div> <div class="fl-module fl-module-fl-post-content fl-node-5d966456a587e blog-post-content" data-node="5d966456a587e"> <div class="fl-module-content fl-node-content"> <iframe loading="lazy" src="https://player.blubrry.com/?podcast_id=132382636&media_url=https%3A%2F%2Fmedia.blubrry.com%2Fprtech%2Fcontent.blubrry.com%2Fprtech%2FLily_Ray_FULL_EPISODE.mp3#mode-Light&border-000000&progress-000000" scrolling="no" width="100%" height="165" frameborder="0" id="blubrryplayer-1" class="blubrryplayer" title="Blubrry Podcast Player"></iframe><p class="powerpress_links powerpress_links_mp3" style="margin-bottom: 1px !important;">Podcast: <a href="https://media.blubrry.com/prtech/content.blubrry.com/prtech/Lily_Ray_FULL_EPISODE.mp3" class="powerpress_link_pinw" target="_blank" title="Play in new window" onclick="return powerpress_pinw('https://www.ericschwartzman.com/?powerpress_pinw=30492-podcast');" rel="nofollow">Play in new window</a> | <a href="https://media.blubrry.com/prtech/content.blubrry.com/prtech/Lily_Ray_FULL_EPISODE.mp3" class="powerpress_link_d" title="Download" rel="nofollow" download="Lily_Ray_FULL_EPISODE.mp3">Download</a> (Duration: 43:16 — 39.6MB) | <a href="#" class="powerpress_link_e" title="Embed" onclick="return powerpress_show_embed('30492-podcast');" rel="nofollow">Embed</a></p><p class="powerpress_embed_box" id="powerpress_embed_30492-podcast" style="display: none;"><input id="powerpress_embed_30492-podcast_t" type="text" value="<iframe src="https://player.blubrry.com/?podcast_id=132382636&media_url=https%3A%2F%2Fmedia.blubrry.com%2Fprtech%2Fcontent.blubrry.com%2Fprtech%2FLily_Ray_FULL_EPISODE.mp3#mode-Light&border-000000&progress-000000" scrolling="no" width="100%" height="165" frameborder="0" id="blubrryplayer-2" class="blubrryplayer" title="Blubrry Podcast Player"></iframe>" onclick="javascript: this.select();" onfocus="javascript: this.select();" style="width: 70%;" readOnly></p><p class="powerpress_links powerpress_subscribe_links">Subscribe: <a href="https://podcasts.apple.com/us/podcast/pr-tech-wednesdays-podcast/id1508403705?mt=2&ls=1" class="powerpress_link_subscribe powerpress_link_subscribe_itunes" target="_blank" title="Subscribe on Apple Podcasts" rel="nofollow">Apple Podcasts</a> | <a href="https://open.spotify.com/show/3UQAxEoMU6oQE4kUYworqg" class="powerpress_link_subscribe powerpress_link_subscribe_spotify" target="_blank" title="Subscribe on Spotify" rel="nofollow">Spotify</a> | <a href="https://www.ericschwartzman.com/category/prtw/feed/" class="powerpress_link_subscribe powerpress_link_subscribe_rss" target="_blank" title="Subscribe via RSS" rel="nofollow">RSS</a> | <a href="https://www.ericschwartzman.com/earned-media-podcast-subscriber/" class="powerpress_link_subscribe powerpress_link_subscribe_more" target="_blank" title="Subscribe" rel="nofollow">Subscribe</a></p> <p>In this exclusive episode of the <strong><a href="https://www.ericschwartzman.com/earned-media-podcast/" data-type="page" data-id="27475">Earned Media Podcast</a></strong>, <strong><a href="https://www.ericschwartzman.com/lily-ray-on-googles-generative-ai-web-spam-problem/" data-type="post" data-id="30492">Lily Ray</a></strong>, VP of SEO strategy and research at Amsive, explores the challenges Google faces with the influx of AI-generated content. Ray discusses Google’s March 2024 Broad Core Update, which addresses the deluge of low-quality AI content rising in the SERPs.</p> <p>Lily Ray has been methodically monitoring web rankings for thousands of keywords and websites and sharing her findings consistently on X (formerly Twitter) <a href="https://twitter.com/lilyraynyc" target="_blank" rel="noreferrer noopener nofollow">@lilyraynyc</a>. A recent <a href="https://www.pewresearch.org/short-reads/2023/11/21/what-the-data-says-about-americans-views-of-artificial-intelligence/" data-type="link" data-id="https://www.pewresearch.org/short-reads/2023/11/21/what-the-data-says-about-americans-views-of-artificial-intelligence/" target="_blank" rel="noreferrer noopener nofollow">report</a> from the Pew Research Center reveals that the percentage of adults in the US who are more concerned than excited about AI rose sharply from 38% of US adults in 2022 to 52% of US adults in 2023, and with good reason.</p> <p>“I’ve never seen as much spam in Google’s results so blatantly in top positions. I’ve never seen so many big companies getting away with publishing really low-quality content that’s ranking prominently,” says Lily Ray, VP of search strategy and research at Amsive. “Probably 20 to 30 people every day message me desperately because either their websites are being outranked by spam or AI content, or their content is being scraped and plagiarized by AI tools.”</p> <p>Lily Ray critiques the current state of search, highlighting a noticeable decline in quality and an uptick in spam. She also examines how major publishers have come to dominate search rankings, which raises concerns about the existing balance between authority and relevance within Google’s algorithms.</p> <p>The episode delves into Google’s strategies for mitigating the exploitation of AI-generated content to manipulate search rankings, and the long-term implications for <a href="https://www.ericschwartzman.com/seo-consultant/" data-type="page" data-id="27192">SEO consultants</a>. Her insights provide a nuanced understanding of the evolving SEO landscape, influenced by advanced AI tools like ChatGPT. This discussion is essential for those interested in the future dynamics of maintaining organic search engine visibility and the strategic maneuvers required to succeed in SEO today.</p> </div> </div> <div class="fl-module fl-module-uabb-social-share fl-node-5ef9733177509 blog-post-social-share share-top" data-node="5ef9733177509"> <div class="fl-module-content fl-node-content"> <div class="uabb-social-share-wrap uabb-social-share-horizontal uabb-ss uabb-ss-column-auto uabb-ss-column-medium- uabb-ss-column-responsive-"> <div class="uabb-social-share-link-wrap"><a class="uabb-social-share-link uabb-social-share-1" href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.ericschwartzman.com%2Flily-ray%2F" target="_blank" onclick="window.open(this.href,'social-share','left=20,top=20,width=500,height=500,toolbar=1,resizable=0');return false;"><div class="uabb-module-content uabb-imgicon-wrap"> <span class="uabb-icon-wrap"> <span class="uabb-icon"> <i class="ua-icon 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