DAAC Principles for Online Interest-Based Advertising

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class="Header-nav-folder-item">Accountability</a> <a href="/en/faq" class="Header-nav-folder-item" data-test="template-nav">FAQ</a> <a href="/en/business-registration" class="Header-nav-folder-item">Join the Program</a> </span> </span><a href="/en/tools" class="Header-nav-item" data-test="template-nav">Tools</a><a href="/en/participating-companies" class="Header-nav-item">Participants</a><a href="/en/accountability" class="Header-nav-item" data-test="template-nav">Accountability</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/en/join-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Join Us</a> <span class="Header-nav-folder"> <a href="/en/business-registration" class="Header-nav-folder-item">Use AdChoices</a> <a href="/en/news" class="Header-nav-folder-item" data-test="template-nav">News</a> <a href="/en/about-daac" class="Header-nav-folder-item">About the DAAC</a> </span> </span><a href="/en/consumers" class="Header-nav-item" data-test="template-nav">For Consumers</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/a-propos-du-programme" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">À propos du programme</a> <span class="Header-nav-folder"> <a href="/fr/les-principes" class="Header-nav-folder-item">Principes de la DAAC</a> <a href="/fr/responsabilite" class="Header-nav-folder-item">Responsabilité</a> <a href="/fr/faq" class="Header-nav-folder-item" data-test="template-nav">Foire aux questions</a> <a href="/fr/joindre" class="Header-nav-folder-item">Rejoignez le programme</a> </span> </span><a href="/fr/outils" class="Header-nav-item" data-test="template-nav">Outils</a><a href="/fr/participants" class="Header-nav-item">Participants</a><a href="/fr/responsabilite" class="Header-nav-item" data-test="template-nav">Responsabilité</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/joindre" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Rejoignez-nous</a> <span class="Header-nav-folder"> <a href="/fr/enregistrement-dentreprise" class="Header-nav-folder-item">Enregistrement d'entreprise</a> <a href="/fr/actualites" class="Header-nav-folder-item" data-test="template-nav">Actualités</a> <a href="/fr/au-sujet" class="Header-nav-folder-item">Au sujet de la DAAC</a> </span> </span><a href="/fr/consommateurs" class="Header-nav-item" data-test="template-nav">Pour Consommateurs</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Index" data-collection-id="5c096cfc6d2a7333e334acc3" data-controller="IndexFirstSectionHeight, Parallax, IndexNavigation"> <section id="en/principles-guideline-documents" class="Index-page" data-collection-id="5c096edb6d2a7333e334da51" data-parallax-id="5c096edb6d2a7333e334da51" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1714167969559" id="page-5c096edb6d2a7333e334da51"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552338290425_6020"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-7 span-7"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-03fb7ef63c6de00abb8e"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">DAAC Principles for Online Interest-Based Advertising</h1><p class="" style="white-space:pre-wrap;">The Canadian self-regulatory principles for online behavioural advertising (also known as the AdChoices program principles) were developed by the Digital Advertising Alliance of Canada (DAAC), in conjunction with other global programs, to apply consumer-friendly standards to online interest-based advertising across the web.</p><p class="" style="white-space:pre-wrap;">The principles are designed to preserve the innovative and robust advertising ecosystem that supports the vast array of online content in Canada and the ability to deliver relevant advertising to consumers in a manner consistent with applicable Canadian privacy laws.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544122076342_6390"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://assets.youradchoices.ca/pdf/principles/DAAC-AdChoices-Principles-English.pdf" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > The Principles </a> </div> </div></div></div><div class="col sqs-col-5 span-5"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.314009661835748" data-block-type="21" id="block-yui_3_17_2_1_1553290399690_18258"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1550763278044_5319"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:528px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:67.23484802246094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png" data-image-dimensions="528x355" data-image-focal-point="0.5,0.5" alt="DAAC_YourAdChoices_Principles.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png" width="528" height="355" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 41.66666666666667vw, 41.66666666666667vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553290854997-46NTIDKS7BCU1H36ICZP/DAAC_YourAdChoices_Principles.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-0 span-0"></div><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.714285714285714" data-block-type="21" id="block-yui_3_17_2_1_1552338290425_7570"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="en/the-principles" class="Index-page Index-page--has-image" data-parallax-original-element data-collection-id="5c096f5c21c67c4be2820a80" data-parallax-id="5c096f5c21c67c4be2820a80" data-edit-main-image="Background"> <div class="Index-page-content sqs-alternate-block-style-container"> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1714167923240" id="page-5c096f5c21c67c4be2820a80"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="row sqs-row"><div class="col sqs-col-7 span-7"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1546404303995_13882"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">The Principles</h1><p class="" style="white-space:pre-wrap;"><strong>Education</strong></p><p class="" style="white-space:pre-wrap;">Participate in efforts to educate about online interest-based advertising.</p><p class="" style="white-space:pre-wrap;"><strong>Notice & Transparency</strong></p><p class="" style="white-space:pre-wrap;">Consumers should be given clear, meaningful, and prominent notice about data collection and use practices associated with online interest-based advertising.</p><p class="" style="white-space:pre-wrap;"><strong>Consumer Control</strong></p><p class="" style="white-space:pre-wrap;">Provide consumers with the ability to choose whether data is collected and used for online interest-based advertising purposes.</p><p class="" style="white-space:pre-wrap;"><strong>Data Security</strong></p><p class="" style="white-space:pre-wrap;">Provide appropriate security for, and limited retention of, data collected and used for online interest-based advertising purposes.</p><p class="" style="white-space:pre-wrap;"><strong>Sensitive Data</strong></p><p class="" style="white-space:pre-wrap;">Do not collect personal information for interest-based advertising purposes from children under the age of 13 or from sites directed to children under the age of 13 unless such collection and other treatment of personal information is in accordance with Canadian privacy legislation.</p><p class="" style="white-space:pre-wrap;">Entities are also prohibited from collecting or using sensitive personal information for interest-based advertising purposes without consent.</p><p class="" style="white-space:pre-wrap;"><strong>Accountability</strong></p><p class="" style="white-space:pre-wrap;">Under the Accountability principle, Ad Standards, an independent advertising self-regulatory body, monitors companies participating in the AdChoices self-regulatory program for compliance with these principles and works cooperatively with them to effect compliance. Ad Standards also accepts and responds to complaints about practices that may not comply with the principles.</p> </div> </div></div></div><div class="col sqs-col-5 span-5"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1547062196157_45579"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1547062196157_41387"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:178px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:105.0561752319336%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png" data-image-dimensions="178x187" data-image-focal-point="0.5,0.5" alt="Advertising Option Icon - AdChoices" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png" width="178" height="187" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 41.66666666666667vw, 41.66666666666667vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1547067942166-77XGCFR1T7EADJR0BAFF/Advertising+Option+Icon-Grey-site2.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">Advertising Option Icon - AdChoices</p></div> </figcaption> </figure> </div> </div></div></div></div></div></div></div> </div> <figure class="Index-page-image" data-parallax-image-wrapper> <img data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1544477859617-9GTWXNM8PN4USCW2KEUP/Screen+Shot+2018-12-10+at+4.37.31+PM.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1544477859617-9GTWXNM8PN4USCW2KEUP/Screen+Shot+2018-12-10+at+4.37.31+PM.png" data-image-dimensions="98x138" data-image-focal-point="0.5,0.5" alt="Screen Shot 2018-12-10 at 4.37.31 PM.png" data-load="false" alt="" /> </figure> </section> <section id="en/responsibilities" class="Index-page" data-collection-id="5c3e441a2b6a285ef47f5ef6" data-parallax-id="5c3e441a2b6a285ef47f5ef6" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1714167951224" id="page-5c3e441a2b6a285ef47f5ef6"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552338290425_20817"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-136eb7786e042f814187"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">Your Responsibilities</h1><p class="" style="white-space:pre-wrap;">The Principles include separate provisions for First Parties, Third Parties and Service Providers that engage in interest-based advertising. Therefore, different principles and different types of notice and choice may apply to each type of company and activity. Additionally, a company may be one or more of these entities, depending on their business practices. </p><p class="" style="white-space:pre-wrap;">The DAAC recommends reviewing each type of entity’s responsibilities to determine how best to execute the program within your organization.</p> </div> </div></div></div><div class="col sqs-col-1 span-1"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="40" data-block-type="21" id="block-yui_3_17_2_1_1548975003411_22128"><div class="sqs-block-content"> </div></div></div><div class="col sqs-col-5 span-5"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.314009661835748" data-block-type="21" id="block-yui_3_17_2_1_1548975003411_28596"><div class="sqs-block-content"> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1597342600935_16607"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="https://assets.youradchoices.ca/pdf/AboutAdChoices-EN.pdf" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" target="_blank" > Printable Summary </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547584540432_7054"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/first-parties" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Info for First Parties </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547584540432_7674"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/third-parties" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Info for Third Parties </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547584540432_8280"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/service-providers" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Info for Service Providers </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1712942605455_5064"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/glossary" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Glossary of Program Terms </a> </div> </div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="1.4285714285714286" data-block-type="21" id="block-yui_3_17_2_1_1552338290425_27718"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <nav class="Index-nav"> <div class="Index-nav-inner"> <a href="#en/principles-guideline-documents" class="Index-nav-item active"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Principles & Guideline Documents</span></div> </a> <a href="#en/the-principles" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>The Principles</span></div> </a> <a href="#en/responsibilities" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Your Responsibilities</span></div> </a> </div> </nav> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1720192465489" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1553289304330_43509"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-1 span-1"><div class="sqs-block image-block sqs-block-image" data-block-type="5" 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data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_30034"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Digital Advertising Alliance of Canada</h2><p class="" style="white-space:pre-wrap;">2238 Dundas St. West, PO Box 59045, Toronto, Ontario, M6R 3B5</p> </div> </div></div><div class="sqs-block socialaccountlinks-v2-block sqs-block-socialaccountlinks-v2" data-block-type="54" id="block-yui_3_17_2_1_1635881524925_48236"><div class="sqs-block-content"> <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-white social-icons-size-large social-icons-shape-circle social-icons-style-solid" > <style> #block-yui_3_17_2_1_1635881524925_48236 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; } </style> <nav class="sqs-svg-icon--list"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="sqs-svg-icon--wrapper linkedin-unauth" aria-label="LinkedIn"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#linkedin-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="sqs-svg-icon--wrapper facebook-unauth" aria-label="Facebook"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#facebook-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="sqs-svg-icon--wrapper instagram-unauth" aria-label="Instagram"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#instagram-unauth-icon"></use> 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class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations of DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/en" target="_blank">Association of Canadian Advertisers</a><br><a href="https://a2c.quebec/en/" target="_blank">Association of Creative Communications Agencies</a><br><a href="https://thecma.ca" target="_blank">Canadian Marketing Association</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca/" target="_blank">Institute of Canadian Agencies</a><br><a href="https://www.iabcanada.com/" target="_blank">Interactive Advertising Bureau of Canada</a><br><br><br><strong>AdChoices</strong> is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers.</p><p class="" style="white-space:pre-wrap;"><strong>The Digital Advertising Alliance of Canada (DAAC)</strong> is the not-for-profit consortium of trade associations that is responsible for administering the AdChoices self-regulatory program in Canada.</p><p class="" style="white-space:pre-wrap;"><br></p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="28.085106382978726" data-block-type="5" id="block-yui_3_17_2_1_1718290406784_11459"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <a class=" sqs-block-image-link " href="https://piccasoawards.ca/winners" target="_blank" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:28.085105895996094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="The PICCASO Awards Canada logo" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </a> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada</p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718290406784_17315"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_25225"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/how-to-join" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Join Us </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_8995"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/about-daac" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > About DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_21391"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/news" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > News </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_11447"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/legal" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Legal </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_19880"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/privacy-policy" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Privacy Policy </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_11557"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Political Ads Program </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_23012"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations de DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/fr/" target="_blank">Association canadienne des annonceurs</a><br><a href="https://a2c.quebec/" target="_blank">Association des agences de communication créative</a><br><a href="https://thecma.ca" target="_blank">Association canadienne du marketing </a> <a href="https://www.iabcanada.com/fr/" target="_blank">Bureau de la publicité interactive du Canada</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca" target="_blank">Institut des agences canadiennes</a><br><br><br><strong>Choix de pub</strong> est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part  du secteur de la publicité en ligne.</p><p class="" style="white-space:pre-wrap;"><strong>L’Alliance de la publicité numérique du Canada (DAAC</strong>) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien Choix de pub.<br> </p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1718312667951_11563"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:32.15999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">La DAAC est la fière récipiendaire d’un prix  PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif » </p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718312667951_27464"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_34701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/enregistrement-dentreprise" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Rejoignez-nous </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547497934081_7701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/au-sujet" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Au sujet de la DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549292270993_166409"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/actualites" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Actualités </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_12413"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/juridique" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Juridique </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544048323512_49639"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/politique-de-confidentialite" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Politique de confidentialité </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_13204"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/fr/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Programme Publicité politique </a> </div> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1547497934081_9359"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p style="text-align:center;white-space:pre-wrap;" class="">© 2024 Digital Advertising Alliance Of Canada<br></p> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.314009661835748" data-block-type="21" id="block-yui_3_17_2_1_1547134459328_24998"><div class="sqs-block-content"> </div></div></div></div></div> <div class="Footer-middle"> <div class="Footer-business"> <div class="Footer-business-info"> <div class="Footer-business-info-item Footer-business-info-item--name">Digital Advertising Alliance of Canada (DAAC)</div> <div class="Footer-business-info-item">33 Bloor Street East, Suite 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