About DAAC — AdChoices in Canada

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src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="240px" class="Mobile-bar-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="top-center"></div> <div data-nc-container="top-right"></div> </div> <div class="Mobile-bar Mobile-bar--bottom" data-nc-group="bottom" data-controller="MobileOffset"> <div data-nc-container="bottom-left"> <button class="Mobile-bar-menu" data-nc-element="menu-icon" data-controller-overlay="menu" data-controller="MobileOverlayToggle" aria-label="Open navigation menu" > <svg class="Icon Icon--hamburger" viewBox="0 0 24 18"> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--hotdog" viewBox="0 0 24 14"> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--plus" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#plus-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#plus-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-horizontal" viewBox="0 0 25 7"> <use 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xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <a href="/search" class="Mobile-bar-search" data-nc-element="search-icon" aria-label="Search"> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </a> </div> </div> <div class="Mobile-overlay"> <div class="Mobile-overlay-menu" data-controller="MobileOverlayFolders"> <div class="Mobile-overlay-menu-main"> <nav class="Mobile-overlay-nav Mobile-overlay-nav--primary" data-content-field="navigation"> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-nav-item--folder-label">About the Program</span> </button> <a href="/en/tools" class="Mobile-overlay-nav-item"> Tools </a> <a href="/en/participating-companies" class="Mobile-overlay-nav-item"> Participants </a> <a href="/en/accountability" class="Mobile-overlay-nav-item"> Accountability </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-nav-item--folder-label">Join Us</span> </button> <a href="/en/consumers" class="Mobile-overlay-nav-item"> For Consumers </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-nav-item--folder-label">À propos du programme</span> </button> <a href="/fr/outils" class="Mobile-overlay-nav-item"> Outils </a> <a href="/fr/participants" class="Mobile-overlay-nav-item"> Participants </a> <a href="/fr/responsabilite" class="Mobile-overlay-nav-item"> Responsabilité </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-nav-item--folder-label">Rejoignez-nous</span> </button> <a href="/fr/consommateurs" class="Mobile-overlay-nav-item"> Pour Consommateurs </a> </nav> <nav class="Mobile-overlay-nav Mobile-overlay-nav--secondary" data-content-field="navigation"> </nav> </div> <div class="Mobile-overlay-folders" data-content-field="navigation"> <div class="Mobile-overlay-folder" data-controller-folder="en/about-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/principles" class="Mobile-overlay-folder-item"> DAAC Principles </a> <a href="/en/about-adchoices" class="Mobile-overlay-folder-item"> Program Framework </a> <a href="/en/accountability" class="Mobile-overlay-folder-item"> Accountability </a> <a href="/en/faq" class="Mobile-overlay-folder-item"> FAQ </a> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Join the Program </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="en/join-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Use AdChoices </a> <a href="/en/news" class="Mobile-overlay-folder-item"> News </a> <a href="/en/about-daac" class="Mobile-overlay-folder-item"> About the DAAC </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/a-propos-du-programme"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/les-principes" class="Mobile-overlay-folder-item"> Principes de la DAAC </a> <a href="/fr/responsabilite" class="Mobile-overlay-folder-item"> Responsabilité </a> <a href="/fr/faq" class="Mobile-overlay-folder-item"> Foire aux questions </a> <a href="/fr/joindre" class="Mobile-overlay-folder-item"> Rejoignez le programme </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/joindre"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/enregistrement-dentreprise" class="Mobile-overlay-folder-item"> Enregistrement d'entreprise </a> <a href="/fr/actualites" class="Mobile-overlay-folder-item"> Actualités </a> <a href="/fr/au-sujet" class="Mobile-overlay-folder-item"> Au sujet de la DAAC </a> </div> </div> </div> <button class="Mobile-overlay-close" data-controller="MobileOverlayToggle" aria-label="Close navigation menu"> <svg class="Icon Icon--close" viewBox="0 0 16 16"> <use xlink:href="/assets/ui-icons.svg#close-icon"></use> </svg> </button> <div class="Mobile-overlay-back" data-controller="MobileOverlayToggle"></div> </div> </div> <div class="Parallax-host-outer"> <div class="Parallax-host" data-parallax-host> </div> </div> <div class="Site" data-nc-base="header" data-controller="AncillaryLayout"> <div class="sqs-announcement-bar-dropzone"></div> <header class="Header Header--top"> <div class="Header-inner Header-inner--top" data-nc-group="top"> <div data-nc-container="top-left"> <div class="Header-search" data-nc-element="search"> <form class="Header-search-form" action="/search" method="get"> <input class="Header-search-form-input" name="q" type="text" spellcheck="false" value="" autocomplete="off" placeholder="Search" /> <button class="Header-search-form-submit" type="submit" data-test="template-search"> <svg class="Icon Icon--search--small" viewBox="0 0 15 15"> <use xlink:href="/assets/ui-icons.svg#search-icon--small"></use> </svg> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </button> </form> </div> </div> <div data-nc-container="top-center"> <div class="Header-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <div class="Header-social" data-nc-element="social"> <nav class="SocialLinks" data-content-field="connected-accounts"> <div class="SocialLinks-inner"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="SocialLinks-link linkedin-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#linkedin-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="SocialLinks-link facebook-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#facebook-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="SocialLinks-link instagram-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#instagram-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="SocialLinks-link url" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#url-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#url-mask"></use> </svg> </div> </a> </div> </nav> </div> </div> <div data-nc-container="top-right"> </div> </div> </header> <div class="Site-inner Site-inner--index"> <header class="Header Header--bottom"> <div class="Header-inner Header-inner--bottom" data-nc-group="bottom"> <div data-nc-container="bottom-left"> <nav class="Header-nav Header-nav--primary" data-nc-element="primary-nav" data-content-field="navigation"> <div class="Header-nav-inner"> <span class="Header-nav-item Header-nav-item--folder"> <a href="/en/about-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">About the Program</a> <span class="Header-nav-folder"> <a href="/en/principles" class="Header-nav-folder-item">DAAC Principles</a> <a href="/en/about-adchoices" class="Header-nav-folder-item">Program Framework</a> <a href="/en/accountability" class="Header-nav-folder-item">Accountability</a> <a href="/en/faq" class="Header-nav-folder-item" data-test="template-nav">FAQ</a> <a href="/en/business-registration" class="Header-nav-folder-item">Join the Program</a> </span> </span><a href="/en/tools" class="Header-nav-item" data-test="template-nav">Tools</a><a href="/en/participating-companies" class="Header-nav-item">Participants</a><a href="/en/accountability" class="Header-nav-item" data-test="template-nav">Accountability</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/en/join-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Join Us</a> <span class="Header-nav-folder"> <a href="/en/business-registration" class="Header-nav-folder-item">Use AdChoices</a> <a href="/en/news" class="Header-nav-folder-item" data-test="template-nav">News</a> <a href="/en/about-daac" class="Header-nav-folder-item">About the DAAC</a> </span> </span><a href="/en/consumers" class="Header-nav-item" data-test="template-nav">For Consumers</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/a-propos-du-programme" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">À propos du programme</a> <span class="Header-nav-folder"> <a href="/fr/les-principes" class="Header-nav-folder-item">Principes de la DAAC</a> <a href="/fr/responsabilite" class="Header-nav-folder-item">Responsabilité</a> <a href="/fr/faq" class="Header-nav-folder-item" data-test="template-nav">Foire aux questions</a> <a href="/fr/joindre" class="Header-nav-folder-item">Rejoignez le programme</a> </span> </span><a href="/fr/outils" class="Header-nav-item" data-test="template-nav">Outils</a><a href="/fr/participants" class="Header-nav-item">Participants</a><a href="/fr/responsabilite" class="Header-nav-item" data-test="template-nav">Responsabilité</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/joindre" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Rejoignez-nous</a> <span class="Header-nav-folder"> <a href="/fr/enregistrement-dentreprise" class="Header-nav-folder-item">Enregistrement d'entreprise</a> <a href="/fr/actualites" class="Header-nav-folder-item" data-test="template-nav">Actualités</a> <a href="/fr/au-sujet" class="Header-nav-folder-item">Au sujet de la DAAC</a> </span> </span><a href="/fr/consommateurs" class="Header-nav-item" data-test="template-nav">Pour Consommateurs</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Index" data-collection-id="5c09781e4ae237820603f00a" data-controller="IndexFirstSectionHeight, Parallax, IndexNavigation"> <section id="en/about-the-daac" class="Index-page" data-collection-id="5c1b24ac88251bd4aee22661" data-parallax-id="5c1b24ac88251bd4aee22661" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1706813890276" id="page-5c1b24ac88251bd4aee22661"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="4.285714285714286" data-block-type="21" id="block-yui_3_17_2_1_1552337700276_6146"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-7 span-7"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-0f3682017b2838e7b5f6"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">About the DAAC</h1><h2 style="white-space:pre-wrap;">The Digital Advertising Alliance of Canada (DAAC) is an independent not-for-profit organization led by the leading national advertising and marketing associations in Canada whose members are committed to delivering a robust and credible self-regulatory program for responsible online interest-based advertising (IBA).<br><br></h2> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549308760811_88799"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/news" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > DAAC News </a> </div> </div></div></div><div class="col sqs-col-5 span-5"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="89" data-block-type="5" id="block-yui_3_17_2_1_1547578096183_4538"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1200px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:89%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif" data-image-dimensions="1200x1170" data-image-focal-point="0.5,0.5" alt="DAAC-WALKCYCLE-BLUEslower.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif" width="1200" height="1170" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 41.66666666666667vw, 41.66666666666667vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1553292172139-8TZ5PF3I0MJ769WY65V9/DAAC-WALKCYCLE-BLUEslower.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337700276_12243"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="en/daac-team" class="Index-page" data-collection-id="5c09814e70a6ad600c28737d" data-parallax-id="5c09814e70a6ad600c28737d" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1728653317927" id="page-5c09814e70a6ad600c28737d"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="3.857142857142857" data-block-type="21" id="block-yui_3_17_2_1_1545285444369_18048"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-10 span-10"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1545285444369_17043"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">The Canadian AdChoices program, developed by the DAAC, was designed to educate consumers about IBA and to provide notices for consumers to know when IBA is occurring. </h2><p class="" style="white-space:pre-wrap;">Through our collaborative efforts, consumers should have the ability to control whether or not to permit the collection and use of their browsing & app data for IBA purposes. Guidelines for our program can be found on our Principles page.</p><p class="" style="white-space:pre-wrap;">The DAAC is responsible for the operations of the program in Canada, coordinating often with other global DAA-organizations running similar self-regulatory programs in the US and across Europe.<br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549308760811_31038"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/en/contact" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Contact Us </a> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="2.5551684088269453" data-block-type="21" id="block-yui_3_17_2_1_1675867036760_26070"><div class="sqs-block-content"> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1675867036760_19992"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">DAAC Vision</h2><p class="" style="white-space:pre-wrap;">Everyone in the digital advertising ecosystem uses an effective industry-wide principles-based system.</p><h2 style="white-space:pre-wrap;">DAAC Mission</h2><ol data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">To provide consumers with enhanced transparency and control.</p></li><li><p class="" style="white-space:pre-wrap;">To establish and enforce responsible privacy practices across the industry for relevant digital advertising.</p></li><li><p class="" style="white-space:pre-wrap;">To build trust of consumers and other stakeholders in the marketing and advertising industry.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p></li></ol><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div><div class="sqs-block markdown-block sqs-block-markdown" data-block-type="44" id="block-yui_3_17_2_1_1715175127005_87119"><div class="sqs-block-content"><style data-preserve-html-node="true"> td { padding-top: 2px; padding-bottom: 1px; padding-left: 5px; padding-right: 5px; } </style> <table data-preserve-html-node="true" width="100%" border="0"> <tbody><tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"><h2 data-preserve-html-node="true">DAAC Board of Directors</h2></td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" width="33%"><b data-preserve-html-node="true">Caroline Moul</b><br data-preserve-html-node="true"><i data-preserve-html-node="true">Chair</i></td> <td data-preserve-html-node="true" width="33%"><b data-preserve-html-node="true">Julie Courtemanche</b><br data-preserve-html-node="true"><i data-preserve-html-node="true">Treasurer</i></td> <td data-preserve-html-node="true" width="33%"><b data-preserve-html-node="true">Sara Clodman</b></td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true"><b data-preserve-html-node="true">Judy Davey</b></td> <td data-preserve-html-node="true"><b data-preserve-html-node="true">Scott Knox</b></td> <td data-preserve-html-node="true"><b data-preserve-html-node="true">Thierry Lessard</b></td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> </tbody></table> <table data-preserve-html-node="true" width="100%" border="0"> <tbody><tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"><h2 data-preserve-html-node="true">DAAC Founding Members</h2></td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true">Association of Canadian Advertisers (ACA)</td> <td data-preserve-html-node="true">Association of Creative Communications Agencies (A2C)</td> <td data-preserve-html-node="true">Canadian Marketing Association (CMA)</td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true">Canadian Media Directors' Council (CMDC)</td> <td data-preserve-html-node="true">Julie Courtemanche</td> <td data-preserve-html-node="true">Institute of Canadian Agencies (ICA)</td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true">Interactive Advertising Bureau of Canada (IAB Canada)</td> <td data-preserve-html-node="true">Adam Kardash</td> <td data-preserve-html-node="true"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"><h2 data-preserve-html-node="true">DAAC Staff</h2></td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true"><b data-preserve-html-node="true">Julie Ford</b><br data-preserve-html-node="true"><i data-preserve-html-node="true">Executive Director</i></td> <td data-preserve-html-node="true"><b data-preserve-html-node="true">Randy Sageman</b><br data-preserve-html-node="true"><i data-preserve-html-node="true">Engagement Manager</i></td> <td data-preserve-html-node="true"><b data-preserve-html-node="true">Trent Bemis</b><br data-preserve-html-node="true"><i data-preserve-html-node="true">Account Manager</i></td> <td data-preserve-html-node="true"> </td> </tr> <tr data-preserve-html-node="true"> <td data-preserve-html-node="true" colspan="3"> </td> </tr> </tbody></table> </div></div></div><div class="col sqs-col-2 span-2"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1545282733293_39790"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1657034259935_35034"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="en/associations-in-the-daac" class="Index-page" data-collection-id="5c098221562fa780b9df1868" data-parallax-id="5c098221562fa780b9df1868" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1705073301168" id="page-5c098221562fa780b9df1868"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337700276_17873"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-11 span-11"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1544127010972_16455"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>DAAC Associations</strong></h1><p class="" style="white-space:pre-wrap;">The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing trade associations in Canada, consisting of: </p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div><div class="sqs-block gallery-block sqs-block-gallery" data-block-json="{"hSize":null,"floatDir":null,"methodOption":"transient","existingGallery":null,"newWindow":true,"aspect-ratio":"four-three","aspectRatio":null,"auto-crop":true,"blockAnimation":"none","collectionId":"5c585ae99b747a21baf7fde2","design":"grid","lightbox":false,"lightboxTheme":"dark","padding":20,"show-meta":true,"show-meta-basic":true,"show-meta-only-title":false,"show-meta-only-description":false,"square-thumbs":false,"thumbnails-per-row":3,"vSize":null,"transientGalleryId":"5c585ae99b747a21baf7fde2"}" data-block-type="8" id="block-yui_3_17_2_1_1549292270993_29758"><div class="sqs-block-content"> <div class=" sqs-gallery-container sqs-gallery-block-grid sqs-gallery-aspect-ratio-four-three sqs-gallery-thumbnails-per-row-3 sqs-gallery-block-show-meta block-animation-none clear" > <div class="sqs-gallery"> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="https://a2c.quebec/en/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294551936-G7UULXR9LGGTBFW7TA54/A2C_v5_V_coul_AN.PNG" alt="Association des Agences de Communication Créative (A2C)" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294551936-G7UULXR9LGGTBFW7TA54/A2C_v5_V_coul_AN.PNG" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294551936-G7UULXR9LGGTBFW7TA54/A2C_v5_V_coul_AN.PNG" data-image-dimensions="2500x2312" data-image-focal-point="0.5,0.5" alt="Association des Agences de Communication Créative (A2C)" data-load="false" data-image-id="5c585bd6e2c48351cce2672d" data-type="image" /> </a> </div> </div> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="https://acaweb.ca/en/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294569269-FNKR6LVZB9AAMW74JT0X/ACA-logo-colour.jpg" alt="Association of Canadian Advertisers (ACA)" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294569269-FNKR6LVZB9AAMW74JT0X/ACA-logo-colour.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294569269-FNKR6LVZB9AAMW74JT0X/ACA-logo-colour.jpg" data-image-dimensions="1028x417" data-image-focal-point="0.5,0.5" alt="Association of Canadian Advertisers (ACA)" data-load="false" data-image-id="5c585be8a4222f53ddfc8658" data-type="image" /> </a> </div> </div> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="http://theica.ca/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1657037050634-2DWDT32M3PB1R8SY4XRA/CMA-smaller.png" alt="Canadian Marketing Association" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1657037050634-2DWDT32M3PB1R8SY4XRA/CMA-smaller.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1657037050634-2DWDT32M3PB1R8SY4XRA/CMA-smaller.png" data-image-dimensions="421x421" data-image-focal-point="0.4965986394557823,0.46258503401360546" alt="Canadian Marketing Association" data-load="false" data-image-id="62c460fa95552a360d19e8f4" data-type="image" /> </a> </div> </div> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="https://www.cmdc.ca/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294349528-L7JLRKLLWU7316P27S13/CMDC.png" alt="Canadian Media Directors' Council (CMDC)" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294349528-L7JLRKLLWU7316P27S13/CMDC.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549294349528-L7JLRKLLWU7316P27S13/CMDC.png" data-image-dimensions="359x132" data-image-focal-point="0.5,0.5" alt="Canadian Media Directors' Council (CMDC)" data-load="false" data-image-id="5c585b0d53450a3dd2ddb4a9" data-type="image" /> </a> </div> </div> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="https://iabcanada.com/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549295415140-6W3OIVH2XX8R53XJN7FV/iab+canada.png" alt="Interactive Advertising Bureau of Canada (IAB Canada)" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549295415140-6W3OIVH2XX8R53XJN7FV/iab+canada.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549295415140-6W3OIVH2XX8R53XJN7FV/iab+canada.png" data-image-dimensions="380x119" data-image-focal-point="0.5,0.5" alt="Interactive Advertising Bureau of Canada (IAB Canada)" data-load="false" data-image-id="5c585f3771c10b51606e4424" data-type="image" /> </a> </div> </div> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="http://theica.ca/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1657035963542-UGDZN0PRDSWY62AR6CAZ/ICA.png" alt="Institute of Canadian Agencies" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1657035963542-UGDZN0PRDSWY62AR6CAZ/ICA.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1657035963542-UGDZN0PRDSWY62AR6CAZ/ICA.png" data-image-dimensions="300x108" data-image-focal-point="0.5,0.5" alt="Institute of Canadian Agencies" data-load="false" data-image-id="62c45cbb7ae9071c07a1b3df" data-type="image" /> </a> </div> </div> </div> </div> <style type="text/css" id="design-grid-css"> #block-yui_3_17_2_1_1549292270993_29758 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1549292270993_29758 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; } </style> </div></div></div><div class="col sqs-col-1 span-1"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1544127031406_13072"><div class="sqs-block-content"> </div></div></div></div></div></div></div> </div> </section> <section id="en/about-the-adchoices-program" class="Index-page" data-collection-id="5c1a9661898583eadc4487d2" data-parallax-id="5c1a9661898583eadc4487d2" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1657036239279" id="page-5c1a9661898583eadc4487d2"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337700276_22849"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-ab2738bf93e7f724acf9"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>About the AdChoices Program</strong></h1><p class="" style="white-space:pre-wrap;">The Canadian self-regulatory program for online interest-based advertising, called AdChoices, is an effort to give consumers more information and choices about the advertising they receive online.</p><p class="" style="white-space:pre-wrap;">The self-regulatory program requires companies to clearly inform consumers about their data collection and use practices and allow consumers to exercise greater control over the types of ads they see.</p><p class="" style="white-space:pre-wrap;">The DAAC is responsible for the operations of the AdChoices self-regulatory program in Canada, coordinating where possible with other global DAA-organizations running similar self-regulatory programs. </p> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="23.429951690821255" data-block-type="21" id="block-yui_3_17_2_1_1545246306729_4848"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1657034259935_71544"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1952px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:48.77049255371094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png" data-image-dimensions="1952x952" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png" width="1952" height="952" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573228620493-9D3SAB91XUXL6QZDDYN3/DAAC-YourAdChoices-Principles-EN.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337700276_28038"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="en/accountability-partner" class="Index-page" data-collection-id="5c1a973e352f536c671906fb" data-parallax-id="5c1a973e352f536c671906fb" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1552337757467" id="page-5c1a973e352f536c671906fb"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337700276_34037"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-9 span-9"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-e96b6a18c789c49d3b26"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Accountability Partner</strong></h1><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="21.27659574468085" data-block-type="21" id="block-yui_3_17_2_1_1547578328616_48068"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-4 span-4"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="61.72839506172839" data-block-type="5" id="block-ab4fbc8feb83c8943d26"><div class="sqs-block-content"> <figure class=" sqs-block-image-figure image-block-outer-wrapper image-block-v2 design-layout-stack combination-animation-none individual-animation-none individual-text-animation-none image-position-left " data-scrolled data-test="image-block-v2-outer-wrapper" > <div class="intrinsic"> <div class=" image-inset" data-animation-role="image" data-description="" > <div class="sqs-image-shape-container-element content-fit " style=" position: relative; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); "> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png" data-image-dimensions="301x101" data-image-focal-point="0.5,0.5" alt="Ad Standards EN Logo-TRANSP-300px.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png" width="301" height="101" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 33.33333333333333vw, 33.33333333333333vw" style="display:block;object-fit: contain;" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1550763265198-NJBDP7T49TUG41VJ0X3A/Ad+Standards+EN+Logo-TRANSP-300px.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="image-overlay" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);"></div> </div> </div> </div> </figure> </div></div></div><div class="col sqs-col-8 span-8"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1547578191498_6772"><div class="sqs-block-content"> <div class="sqs-html-content"> <p style="white-space:pre-wrap;">Ad Standards, an independent national advertising self-regulatory body, is responsible for the accountability component of the AdChoices program in Canada. </p><p style="white-space:pre-wrap;">As part of this responsibility, Ad Standards accepts and investigates complaints about online interest-based advertising practices that may violate the DAAC's self-regulatory principles for online behavioural advertising.</p><p style="white-space:pre-wrap;">When a violation is confirmed, Ad Standards works with companies involved to achieve compliance. Ad Standards also publishes compliance reports.</p><p style="white-space:pre-wrap;"><a href="https://adstandards.ca/about/ad-choices-accountability-program/" target="_blank"><span style="text-decoration:underline">Learn More</span></a></p> </div> </div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337700276_34958"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="en/daa-global" class="Index-page" data-collection-id="5c09829d032be4540ffe5c25" data-parallax-id="5c09829d032be4540ffe5c25" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1687183905879" id="page-5c09829d032be4540ffe5c25"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1552337700276_40604"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-10 span-10"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-5c09829d032be4540ffe5c26"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">DAA’s Worldwide</h1><p class="" style="white-space:pre-wrap;">The Digital Advertising Alliance of Canada (DAAC) works closely with other self-regulatory programs worldwide to make the AdChoices program a global endeavour.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div><div class="sqs-block gallery-block sqs-block-gallery" data-block-json="{"hSize":null,"floatDir":null,"methodOption":"transient","existingGallery":null,"newWindow":true,"aspect-ratio":"four-three","aspectRatio":null,"auto-crop":true,"blockAnimation":"none","collectionId":"5c58638c971a18595d53599a","design":"grid","lightbox":false,"padding":20,"show-meta":true,"show-meta-basic":true,"show-meta-only-title":true,"show-meta-only-description":false,"square-thumbs":false,"thumbnails-per-row":4,"vSize":null,"transientGalleryId":"5c58638c971a18595d53599a"}" data-block-type="8" id="block-yui_3_17_2_1_1549292270993_96666"><div class="sqs-block-content"> <div class=" sqs-gallery-container sqs-gallery-block-grid sqs-gallery-aspect-ratio-four-three sqs-gallery-thumbnails-per-row-4 sqs-gallery-block-show-meta sqs-gallery-block-meta-only-title block-animation-none clear" > <div class="sqs-gallery"> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="https://digitaladvertisingalliance.org/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1687183849622-FRE1ONY9PWT52GSG9FVE/DAA-2023.jpg" alt="DAA United States" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1687183849622-FRE1ONY9PWT52GSG9FVE/DAA-2023.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1687183849622-FRE1ONY9PWT52GSG9FVE/DAA-2023.jpg" data-image-dimensions="303x154" data-image-focal-point="0.5,0.5" alt="DAA United States" data-load="false" data-image-id="649061e918295a49b7907fc7" data-type="image" /> </a> <div class="image-slide-title">DAA United States</div> </div> </div> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="https://www.edaa.eu/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549297253507-E9WZLNVWQF1TL5Q5SNL2/EDAA-Logo-whitespace.png" alt="EDAA" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549297253507-E9WZLNVWQF1TL5Q5SNL2/EDAA-Logo-whitespace.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549297253507-E9WZLNVWQF1TL5Q5SNL2/EDAA-Logo-whitespace.png" data-image-dimensions="325x250" data-image-focal-point="0.5,0.5" alt="EDAA" data-load="false" data-image-id="5c5866650852293927c7999b" data-type="image" /> </a> <div class="image-slide-title">EDAA</div> </div> </div> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="https://argentina.youradchoices.com/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549393298387-09NKEQU1SF0NU10ZB2D0/Apda-transp.png" alt="APDA" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549393298387-09NKEQU1SF0NU10ZB2D0/Apda-transp.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549393298387-09NKEQU1SF0NU10ZB2D0/Apda-transp.png" data-image-dimensions="2219x871" data-image-focal-point="0.5,0.5" alt="APDA" data-load="false" data-image-id="5c59dd92652dea09d5909999" data-type="image" /> </a> <div class="image-slide-title">APDA</div> </div> </div> <div class="slide" data-type="image" data-animation-role="image"> <div class="margin-wrapper"> <a href="https://www.adchoices.asia/" target="_blank" class=" image-slide-anchor content-fit " > <noscript><img src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1687183452022-VUM3P5DNIK5FXMC6VL40/DAAA.jpg" alt="DAA Asia &amp; Middle East" /></noscript><img class="thumb-image" elementtiming="system-gallery-block-grid" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1687183452022-VUM3P5DNIK5FXMC6VL40/DAAA.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1687183452022-VUM3P5DNIK5FXMC6VL40/DAAA.jpg" data-image-dimensions="1125x1072" data-image-focal-point="0.5,0.5" alt="DAA Asia &amp; Middle East" data-load="false" data-image-id="6490605b806bce6acb3d2932" data-type="image" /> </a> <div class="image-slide-title">DAA Asia & Middle East</div> </div> </div> </div> </div> <style type="text/css" id="design-grid-css"> #block-yui_3_17_2_1_1549292270993_96666 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; } #block-yui_3_17_2_1_1549292270993_96666 .sqs-gallery-block-grid 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class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>About the AdChoices Program</span></div> </a> <a href="#en/accountability-partner" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Accountability Partner</span></div> </a> <a href="#en/daa-global" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>DAA Global</span></div> </a> </div> </nav> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1720192465489" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1553289304330_43509"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-1 span-1"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1549292270993_222405"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:80px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" data-image-dimensions="80x80" data-image-focal-point="0.5,0.5" alt="DAAC Square black_offwhite-80px.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" width="80" height="80" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 8.333333333333332vw, 8.333333333333332vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div><div class="col sqs-col-11 span-11"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_30034"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Digital Advertising Alliance of Canada</h2><p class="" style="white-space:pre-wrap;">2238 Dundas St. West, PO Box 59045, Toronto, Ontario, M6R 3B5</p> </div> </div></div><div class="sqs-block socialaccountlinks-v2-block sqs-block-socialaccountlinks-v2" data-block-type="54" id="block-yui_3_17_2_1_1635881524925_48236"><div class="sqs-block-content"> <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-white social-icons-size-large social-icons-shape-circle social-icons-style-solid" > <style> #block-yui_3_17_2_1_1635881524925_48236 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; } </style> <nav class="sqs-svg-icon--list"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="sqs-svg-icon--wrapper linkedin-unauth" aria-label="LinkedIn"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#linkedin-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="sqs-svg-icon--wrapper facebook-unauth" aria-label="Facebook"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#facebook-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="sqs-svg-icon--wrapper instagram-unauth" aria-label="Instagram"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#instagram-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="sqs-svg-icon--wrapper url" aria-label="URL"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#url-icon"></use> <use class="sqs-use--mask" xlink:href="#url-mask"></use> </svg> </div> </a> </nav> </div> </div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1545330314272_13744"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_13176"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations of DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/en" target="_blank">Association of Canadian Advertisers</a><br><a href="https://a2c.quebec/en/" target="_blank">Association of Creative Communications Agencies</a><br><a href="https://thecma.ca" target="_blank">Canadian Marketing Association</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca/" target="_blank">Institute of Canadian Agencies</a><br><a href="https://www.iabcanada.com/" target="_blank">Interactive Advertising Bureau of Canada</a><br><br><br><strong>AdChoices</strong> is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers.</p><p class="" style="white-space:pre-wrap;"><strong>The Digital Advertising Alliance of Canada (DAAC)</strong> is the not-for-profit consortium of trade associations that is responsible for administering the AdChoices self-regulatory program in Canada.</p><p class="" style="white-space:pre-wrap;"><br></p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="28.085106382978726" data-block-type="5" id="block-yui_3_17_2_1_1718290406784_11459"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <a class=" sqs-block-image-link " href="https://piccasoawards.ca/winners" target="_blank" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:28.085105895996094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="The PICCASO Awards Canada logo" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </a> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada</p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718290406784_17315"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_25225"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/how-to-join" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Join Us </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_8995"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/about-daac" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > About DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_21391"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/news" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > News </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_11447"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/legal" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Legal </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_19880"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/privacy-policy" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Privacy Policy </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_11557"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Political Ads Program </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_23012"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations de DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/fr/" target="_blank">Association canadienne des annonceurs</a><br><a href="https://a2c.quebec/" target="_blank">Association des agences de communication créative</a><br><a href="https://thecma.ca" target="_blank">Association canadienne du marketing </a> <a href="https://www.iabcanada.com/fr/" target="_blank">Bureau de la publicité interactive du Canada</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca" target="_blank">Institut des agences canadiennes</a><br><br><br><strong>Choix de pub</strong> est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part  du secteur de la publicité en ligne.</p><p class="" style="white-space:pre-wrap;"><strong>L’Alliance de la publicité numérique du Canada (DAAC</strong>) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien Choix de pub.<br> </p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1718312667951_11563"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:32.15999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">La DAAC est la fière récipiendaire d’un prix  PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif » </p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718312667951_27464"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_34701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/enregistrement-dentreprise" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Rejoignez-nous </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547497934081_7701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/au-sujet" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Au sujet de la DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549292270993_166409"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/actualites" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Actualités </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_12413"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/juridique" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Juridique </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544048323512_49639"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/politique-de-confidentialite" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Politique de confidentialité </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_13204"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" 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